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From real-time to data driven personalisation, how Coral tackle social

Sharing content that is relevant to your audience at the right time is one of the main facets to success on social channels, but as we heard from Tania Seif at the most recent Social Speakeasy, it is especially important for betting firm Coral. Learning fast and playing catch up…

Social swarms are forcing businesses to change – 3 threats you need to know

When the social world swarms around an issue or to protest, change happens (most of the time). In many instances this is for a greater good – for injustice, to correct a wrong, or defend a situation. From the world changing Arab Spring; to the recent, and heart-warming, search for…

#MontyThePenguin taking social media by storm

John Lewis ads over the past few years have always been a hotly anticipated affair, and for many marks the countdown to Christmas. The department store is renowned for creating highly evocative commercials which tell moving stories around the magic of Christmas and going the extra mile for our loved…

5 great tools to discover fresh and relevant content

Sourcing fresh content that genuinely engages and adds value among your community is always a challenge. Making sure you discover content that is not only fresh but also on-trend and totally relevant for curating back to your social following is key to gaining positive…

5 Reasons Why You Should Be Using Infographics

5 Reasons Why You Should Be Using Infographics The use of infographics in marketing and on social media is nothing new but here are a few reasons why you should be using these incredibly versatile tools; 1) 90% Of Information Transmitted To The Brain Is Visual. Your eyes have more sensory…

Spot.IM – The on-page social network that hits the Spot for brands

Brands use Facebook and Twitter in a variety of ways, most of them very successfully. But as effective as they are, existing channels don’t necessarily result in more sales, page views or direct engagement with the customer. Spot.IM, a free, one-size-fits-all social network, aims to…

Cosmopolitan Skillsets – Linkedin Maps the Skills Unique to Each City

Linkedin, the “Facebook for business” has released maps of the USA and Europe converting user’s professional skillsets data by city and area. A welcome step towards providing visualization of Linkedin’s unique mountain of data, the maps released last week provide a…

Nestle’s #lastrolo campaign – a missed opportunity?

Nestle relaunched the Rolo online brand earlier in October with the classic strapline ‘Do you love anyone enough to give them your last Rolo?’ via a series of five videos, and the immediate reaction has been largely positive. They’ve racked up over 180,000 views on YouTube in just over two…

The Curation Economy – Abundance to Poignancy

As digital content marketers we are in the throes of two concurrent data revolutions. That of Big Data and secondly, the contextualization of big data. You won’t win customers with Data solely – but when you use…

Facebook stepping up to assist in disaster relief efforts

Social media is saving lives – a bold statement perhaps, however as smartphone usage continues to grow, it is becoming a whole lot easier to contact loved ones and emergency services should a catastrophe hit. Even when power is lost, mobiles can become the go-to tool in emergency situations. Take…

Social Media Law Updated – Deterring the Troll

Internet trolls will (from March 2014) face up to two years in jail under new laws proposed by Justice Secretary Chris Grayling. The previous maximum term of 6 months will be quadrupled under the plan to tackle the “cowards” who post abusive comments online. Mr Grayling said the plan…

‘Please retweet’, ‘Follow’, ‘Free’: What are the top buzzwords you need to use in your social media activity?

Content is king, we all know that. But when it comes to social media, particularly when you have so few characters to get your message across, the words you use become incredibly important. We all want to seem intelligent, witty and eloquent when we post on social, but in the…

Balancing multiple customer segments in social media, and how not to be an idiot

Nearly one in two people in the UK will get cancer. But, as we learned from Amanda Neylon, Macmillan Cancer Support’s Head of Digital at the Social Speakeasy, 38% will not die from the disease. Macmillan exist to improve the lives of everyone living with cancer. Engaging and inspiring others…

Social Listening is Dead | Long Live Social Intelligence

The next generation of social listening is fast coming. Whilst social media offers a vast wealth of consumer data in response to brands and initiatives, solely monitoring the social sentiment will not provide the complete, deep nuances of consumer social interaction. Listen up; your social listening needs to be more…

5 steps to B2B Real-time social for Thomson Reuters

Yesterday we wrapped up a social command centre for the Thomson Reuters brand Accelus OrgID. It has been a week of frenzied content creation, tweeting and posting. All designed to amplify the company’s presence at Sibos 2014 (a major financial trade conference) and drive leads. And in our experience, real-time…

Get your GIF on

If you’re like me you probably have an attention span that can only be measured in nano-seconds. To grab your attention online, especially on social media, things need to explode and cartwheel about just to stop you scrolling for 5 seconds. That being the case I…

3 reasons why Tesco’s CEO needs a social presence

Since yesterday, Dave Lewis, Chief Executive at Tesco, has been in the firing line. He is new to the role and battling against a crisis that, whilst not of his making, puts him centre stage. Yet a search on the networks shows that Mr Lewis has no…

Social media activating political progress

Social media has changed the way we communicate and engage with politics, igniting grassroots activism, clearly demonstrated in the lead up to last night’s no vote, in the Scottish Independence Referendum. With so many taking to social media to share their 2 cents, it became an open forum for the…

#indyref 2014: the fight for Scotland on social

Little else has dominated UK news headlines in recent months than the impending Scottish referendum. Not satisfied by traditional media coverage, many have taken to social media to voice their beliefs. Individuals, as well as the Yes and No campaign brands themselves, have chosen social to raise awareness and support…

Future-proof your business with disruptive social content: it’s the Microsoft Mobile way

Last week we were joined by Clare Izhaky, Head of Social Business for Microsoft Mobile (formerly Nokia) at the Social Speakeasy, who shared some terrific insight into her team’s approach to social media… Don’t be Bob. Who is Bob, you ask? Bob is dull, unsociable, doesn’t listen to people and…

Crisis management at its yummiest!

Ever since my first day here at immediate future I have taken a real interest in social media crisis management. It was my first social media project and I really enjoyed researching and reading about crisis management cases. I discovered many different success stories and found an array of horror…

How can updating social media policy add value to UK Police forces?

As a new report is published uncovering Police social media behaviour over the last 5 years we discover hundreds of cases of alleged Police misuse or misconduct of ‘social media’. Several cases of officers blurring the boundaries between personal and professional activity often confusing personal authority, professional responsibility…

Pinterest, a picture playground?

Do you know which social media sites are best for your business? Most B2C companies would admit they focus their efforts towards Facebook and Twitter, whereas, B2B companies predominately use LinkedIn. Without research and insight it’s easy to make these assumptions, but are marketers are forgetting one of the largest…

Social media saving the day, one tweet at a time!

Tsunami, Tornado or hurricane – some of our favourite social media platforms, especially the likes of Twitter and Facebook are radically transforming disaster relief efforts. They are serving thousands of citizens with a vital lifeline of information to make preparations ahead of a catastrophe, connect communities during the unfortunate event…

Timehop knows what you did last summer, and the summer before that.

Timehop The app service that sends you a reminder of your updates of this time last year, 2 years ago, 3 years and so on, is by no means a new app. However their more recent functionality changes have increased downloads and driven engagements, now enabling users…

Dom Dwight: creating inspiring social content without big budgets

Last month we were joined by Bettys & Taylors of Harrogate, perhaps better recognised by their brands Taylors Coffee and Yorkshire Tea. Brand Communications Manager Dom Dwight, AKA Coffee Enthusiast, delivered a presentation on creating inspirational social content. The outcome? We all left feeling rather inspired! Funny and endearing, Dom…

Brazil may have failed at Football, but they’re winning on Instagram!

The Brazil vs. Germany game earlier this week was devastating for this year’s hosts, with the sad faces of their fans been made into countless memes and shared relentlessly across social, making it the most tweeted about sports game ever with over 35.6 million tweets posted throughout the game.

What are the repercussions of Facebook’s emotional contagion study?

Facebook has come under scrutiny recently over the ethical implications of a study conducted on its user base back in January 2012. The study manipulated over 689,000 user’s news feeds through fixing the sentiment of the content visible in their newsfeed and assessing the effects through “emotional…

How campaigns are using Thunderclap to maximise reach and activate supporters

Spreading campaign messages via Twitter with the use of hashtags or recruiting dedicated supporters has always been a labour of gaining organic strength. Relying on the persistence and influence of others to spread the message. Now we see the emergence of new apps that access supporters’ social…

Big Brother’s watching – Why social media surveillance is permissible in the UK

If the thought of mass-surveillance makes your skin crawl, things are about to get a whole lot creepier after a recent revelation was made denoting under UK legislation, government bodies are permitted to snoop on all your social media activity. So think twice before sending that Snapchat, it might come…

Tinder gets more social with the ‘moments’ feature

It was high time that tinder broke the mould and gave the app an update. However, I am not sure this is what people had in mind. The use of online dating sites and apps for meeting new people has become increasingly popular. The stigma that was attached to meeting…

What does Hootsuite’s rebrand mean for its users?

Hootsuite quietly ushered in a rebrand and updated service offering overnight, but it wasn’t long until Twitter feeds were booming with the news. The familiar owl icon has now been replaced with what resembles an avian Darth Vadar. Hootsuite has definitely met the dark side mirroring…

Solving the content marketing conundrum

Marketers are spending more money on content marketing than ever before. But without a clear content strategy how can brands calculate ROI? We all know that for brands using social media, great content is key. But it’s knowing what to do with that content that is what brands need to…

A weekend of sport: #analysis

This weekend the British public were treated to a very generous helping of sport! For many of us sports fans there was so much sport it was hard to keep track of it all, but with rigorous planning I think I managed to catch most of it on TV! The…

Fix what matters to customers: Royal Mail’s Martha Roberts discusses the importance of social customer service

Social media is not simply a broadcast channel – and brands that use social media solely for this purpose are never going to get the most out of social media. Social media is a two-way conversation, so get prepared to join in. Social customer service has exploded in popularity over…

It’s “Rather” clever: new app streamlines your social feeds

Curating your social media feed can be a tricky business. You may be overrun with photos of your friend’s babies or hourly updates on wedding planning from that random girl from one of your university classes… The content bugs you, but not enough to delete that friend…

#BringBackOurGirls: How social sparked mainstream action

It’s exactly a month yesterday (14 May 2014) that over 200 Nigerian school girls were abducted from their boarding school by local Islamic militia group Boko Haram. The media and western world initially skirted over the story as just another political tragedy in Nigeria’s…

Facebook wants your data!

Want to learn more about your customers? You can with Facebook’s new ‘Audience Insights’ tool! Whilst the feature is currently only available in the US, UK marketers can expect to see a wider expansion in a few short months… And we can’t wait to get our hands on it!…

Squeezing value from social: Richard Clark shares his success story

Many marketers recognise the advantages in using social media, but those sentiments aren’t always shared. Particularly by the board. So the challenge is how to prove social value? We invited Richard Clark, former Online Controller at Argos.co.uk and a founding member of the Marketing team at Best Buy in the…

What Does #AmazonBasket means for Brands and Social Shopping?

As pressure increases on Twitter to monetize their platform through developing an already powerful targeted tweets and promoted post service. The platform, having recently undergone a major design re-haul, has now stepped up a further development to attract retailers to promote their products and retail campaigns directly…

Policing social media – 5 steps for preventing a crisis on social media

In the wake of the terrible tragedy at Corpus Christi Catholic College yesterday, where 61 year-old beloved teacher Anne Maguire was stabbed by one of her own 15 year-old, pupils, my thoughts turned to the difficulty in policing social media. In a situation like this, where the identity of an…

Facebook: The marketer’s friendliest platform?

Would you like to know which social media site offers the top tools to target users, or the best platform for building brand awareness? Look no further as the Direct Marketers Association’s Social Media Council introduces the first ever social media scorecard for the…

But first, let me take a selfie

Selfies dominate visual social media, with Piper Jaffrey recently announcing that Instagram, the selfie hub, has now surpassed Facebook and Twitter to be the top social network among teens we can see the 2013 selfie total of 35 million getting higher and higher! In…

Booking dinner, with a side order of social media

Ok! I’m going to share with you all what I honestly believe the power, potential and future social media could be (but you’ve got to promise that you’ll continue reading- as what I am about to say is a little “out there”). Social media has the power to change how…

Pure Blogging – 4 new blogging platforms for 2014

There are now countless blogging platforms on the web that specialise in a multitude of great features but which of these features do we actually need? Some of the most innovative new blog platforms strip away the list of add-ons and focus on the basics. Now, more than ever before,…

Social media does April Fools

Out of a plethora of April Fools pranks yesterday, there were some innovative, stand out ideas that showcased some of our digital friends’ creative thinking at its best. Here are some of the best; with ideas ranging from the weird, wacky and downright genius. With LinkedIn’s recently…

‘Amazing’, ‘Follow’, ‘Win’: What are the most powerful words to use for your social media posts?

Whether it’s writing headlines for blog posts or creating content for Facebook, Twitter or LinkedIn, the key to creating great content is testing. Test everything – from the topic, to the length of post, to the image and time of day – it requires constant testing and optimisation to find…

The ‘No Make-Up’ ‘Sock-Only’ ‘Sellotape’ evolution of the Selfie

The year of the ‘Selfie’ has been marked on several occasions with anything from free-world leaders Barack Obama, David Cameron and Danish leader Helle Thorning-Schmidt snapping away at Nelson Mandela’s funeral, some of the worlds finest air force pilots and astronauts displaying…

Five places to find great content

As the interweb continues to become more saturated with sites competing with each other to provide the most shocking, informative and funniest news; it is becoming increasingly difficult to cut through the noise and find reliable sources of creative content. Whilst most of us are accustomed to sourcing…

#ByeBye @Replies?

Rumours are circulating the net of Twitter’s planned revamp and eventual elimination of the platform’s most prominent symbols, the #tag and @reply. With conjecture that testing is well underway, we take a look at what the change could spell for brands. Testing and updates to the functionality…

Why over 50% of brands struggle to get real-time data and insights

Brands know that they need to be monitoring conversations if they are to make the most of real-time social engagement. Our survey, ‘In The Moment’ benchmarks real-time social amongst leading brands. It shows 62% of marketers think the most important best practice is monitoring trends, headlines and…

How to lose friends and alienate people

With the ever increasing world of social apps encouraging us to connect friends and family, the new app, Cloak has been developed to specifically help you avoid people you don’t want to see…think exes, co-workers and the guy who likes to stop and chat. It has been…

Are brands ready for Jelly?

Before Destiny’s Child ‘Bootylicious’ starts playing in your head… stop! I’m referring to a different sort of Jelly – the question-and-answer app launched in 2014 by Twitter co-founder Biz Stone which has already become the 76th most downloaded app in the UK. What is Jelly? Jelly is a…

Maximise your social media measurement with Lucy Wren at the Social Speakeasy

For many brands using social media, you want to prove one thing: that your campaigns are delivering ROI. Whether it’s the number of Facebook likes, Twitter followers, the number of retweets, clicks to your landing pages, email registrations or product downloads, there are a multitude of metrics that…

Argos customer service win. How it could have gone wrong…

So, I am sure over the past few days you have seen the Argos “badman” tweets doing the rounds as examples of great social customer service. For those of you who haven’t seen the posts, here is the story… @Argos_Online YO wen u gettin da…

Becoming picture perfect

There is no doubt about it, we are taking more pictures than ever. It has got to the point that Facebook has a quarter of a trillion photos, 14.58 million photos uploaded an hour and 4,000 a second– and just think about all those photos that don’t…

How to avoid inebriated social posting

If you’re a frequent social media user or even manage other peoples social accounts you will almost certainly have fail-safe methods to keep your profiles clear from inebriated access and prevention from any kind of unwanted drunk tweeting, or ‘Drunkbooking‘ of…

Social media battle of the sexes

For all you ladies out there, it looks like we’re taking over social media, and smartphones are our weapon of choice – in a metaphorical sense of course! According to research conducted by PR agency Porter Novelli, also published by marketingmagazine.co.uk, women are dominating the social media…

Why ‘micro visuals’ are essential for your social media outreach

For brands using social media, visuals matter. No matter the platform and whether its Facebook, Twitter, LinkedIn or Pinterest, incorporating visual elements into your posts is essential. But its more than just using a random photo with your posts to fill the image quota on your posts. Quality, original and…

Social media makes your decisions!

We all have decisions to be made throughout the day, some big, some small, all require us to think and consider which option is best. If you’re indecisive you probably base your decisions on an external influence, which could be a friend’s advice or a news article. Social media plays…

What’s up with WhatsApp?

Whether it’s the press, financial traders or marketers, everyone has had an opinion on the recent acquisition of WhatsApp by Facebook. Did any of you see the unfortunate (funny) typo, by the BBC which turned the news story into Facebook acquires “massaging service”? Uh oh! Last week,…

Collaboration: the key to B2B lead generation

The way consumers purchase products has changed. The internet, and particularly social media, has transformed the ways in which consumers buy and research products. No longer do you simply walk into a shop and purchase a product you have never used before. Consumers are researching the product online: reading reviews,…

Don’t worry! You’re not the only person to #lovecurling

The Brits are well-known for a lot of things, from drinking tea to inventing the game of cricket. But who would have thought that the sport of CURLING would capture the nation’s heart? I think it is one of those sports where it takes a little time to get into…

#LFW #BAFTAS and #BRITs2014 – A week of social media furore

Furore in the capital this week has been combined across several major awards and industry events. The Baftas, The Brit Awards and as you may have noticed on your Twitter trends or Pinterest boards; London Fashion week. Brands, labels and designers galore compete for their annual chance to set…

3 social media essentials from the Thorpe Park experience

Back in November last year, the amazing Marketing Director at Thorpe Park, Jason Wills, joined the Social Speakeasy to tell us how he drives the success of his social activity. The insights were so valuable that I thought it was worth revisiting. And in particular highlighting…

What the +?!

Since it’s inception Google+ hasn’t had the greatest cut through compared to the likes of Facebook, Twitter and Instagram when it comes to the world of creatives. However, the tables are turning and Google+ is starting to enjoy further mainstream success as yet another channel for us to…

Brands using social media to cash in on Sochi 2014

2012 Summer Olympics in London, affectionately coined as the ‘Twitter Olympics’, saw the use of social media as a tool to bridge the gap between athletes and their fans. Social has garnered a new kind of enthusiasm around the Olympic Games, changing the way we consume and talk about…

The best Valentine’s Day campaigns across social media

It’s 14th February, which means one thing… Valentines Day! Brands are celebrating in full effect, but which ones should you be looking out for? And are you getting involved? The UK population will be spending an estimated £595 million this Valentine’s Day, with many consumers choosing to…

You have to sell your business to attract the right candidates

You have built your empire with blood, sweat and tears. You have a small, dedicated team who stand by you. They love working for you, they love the culture, the hours, pay, flexibility offered and the general working environment. So who wouldn’t want to work for you? Well it seems…

NekNomination: The viral drinking game

If you’ve logged into Facebook this month, you will most definitely have seen a ‘NekNomination’ video in your Newsfeed. In fact, it’s probably why you are reading this blog post right now… The NekNomination trend, which is essentially Facebook chain mail, has skyrocketed in the past few weeks. A quick search…

Don’t be struck down by the #tubestrike!

Social media has been bringing humour into a somewhat dismal situation as commuters take to social media, specifically Twitter, in the wake of the London tube strikes. Surprisingly the sentiment has not been quite as negative as expected. I’m sure many of you have seen signs of chaos, with endless…

Real-time marketing: Which brands excelled at Super Bowl XLVIII?

Real-time marketing is a hot topic right now. Gone are the days when it was acceptable to schedule tweets and Facebook posts to go live during an event, it’s now all about real-time social media marketing and the ability to display near-instant creativity. Social media itself is a perfect fit…

The Social Media Generation Game is here but there ain’t no Brucie Bonus, in fact who’s ‘Brucie’?

The ever dividing gap of age generation is now so evident within the digital sphere of social media. With statistics evident of teens turning from Facebook or Twitter it’s safe to ask what the social media platforms are they turning to have or don’t have. The inevitable…

The social job hunter

What better way to network than virtually, especially when job searching? LinkedIn, you can call out to your connections to let them know you are job searching. You can be introduced to their connections, for maximum networking opportunities. As LinkedIn is a professional networking site, you can also…

Failed social media sites – do they have the chance to rise from the ashes?

It goes without saying that social plays a part in most of our everyday lives. Our focus, time and attention can only lie with a few of these networks, and those that struggle to remain on top are either forgotten or left to float like driftwood. You may have heard…

What would Freud tell us about social media?

OK, I’m no psychologist, so I would have to hazard a guess on the applications of Freud’s psychodynamic theory to social media – I’ll leave that to the psychologists amongst us! What I can tell you though, is that thought processes and emotions play an important role in social media…

Content marketing in 2014: How B2B brands can excel

In our recent blog post, ‘6 social media 2014 predictions from some of the most influential industry authorities’ one of the core predictions identified for this year was to embrace the power of content. ‘All the research at the end of last year suggests that marketers know…

6 social media 2014 predictions from some of the most influential industry authorities

As usual predictions for 2014 abound. Rather than add to the melee with only our voice, we asked some of the most influential movers and shakers in digital to tell us what they thought would be big this year. Interestingly, even though we asked for opinions individually, the feedback revealed…

Mystic Pete’s 2014 social media predictions

After the hustle and bustle of Christmas and New Year is it customary to sit down and reflect on the past year *yawn* and then (once you have woken up from your sleep) think about the year ahead. It is safe to say the social media industry dramatically changed and…

What social are you listening to?

If, like most, you are struggling to find new music and can’t bring yourself to thumb through endless blogs, magazines, buy redundant CDs, download or ‘torrent’ illegally or can’t even fathom what those big black discs Dad used to play are called, then you may want to try out some…

2014: The year of Google+?

It’s that time of year when we dust off the crystal ball and try to predict and prepare for what 2014 holds for some of our favourite social networks. And here’s what Bakti expects to see this coming year! Facebook: I’ve seen A LOT of articles peppered around the net claiming…

New Year, Same Story: 2014 is the year of mobile

2014 is the year of mobile. The same could be said in 2011, 2012 and 2013, as mobile has grown at an enormous rate and enjoyed a meteoric rise, with browsing and surfing online from devices a part of everyday life. But how will it fare in 2014? The simple…

What updates did you miss over Christmas?

So that was Christmas! We hope you had a good one. If you’re anything like us the trauma of finding out whether you can still fit into your work clothes this morning has been and gone (hopefully you can) and you’ve had a good catch up with everyone back in…

14 essential must-dos to improve your social footprint for 2014

If you find a little time in-between now and the New Year, it’s a good opportunity to do a little social media housekeeping. Here are immediate future’s top 14 recommendations (seriously, we are doing our tidy up too!) that will improve your social footprint…

Coming live to a screen near you: YouTube announces live streaming

1 billion-plus unique users a month, 100 hours of video are uploaded every minute and over 6 billion hours of video are watched each month. I am of course talking about YouTube, the platform that uses video to inform and entertain the masses. And now…

Complete your 2014 workout with friends and Gamify your fitness

If you’re thinking of entering your 2014 with, at the most, a vague idea of getting fit ranging from ‘moving around more’ to ‘smashing a whole triathlon’ and haven’t the slightest inclination on how to go about organising yourself, why not turn to the multitude of apps…

Winding down for Christmas

2013 is winding down. It was the year Twitter went public, Facebook launched Graph Search, Instagram allowed video, and so much more. Now 2014 looks set to be even more eventful! So, before you all dash off to the office party and frantically search for last minute presents, we’re sending…

Dear Social Santa…

Writing a Christmas letter to Santa is not as easy as it sounds and it really could take you a while. What happens if you have forgotten something? Will he be able to read your hand-writing? Is the address written correctly? There are just too many things to worry about.

Online word of mouth marketing – what’s so great about it anyway?

A few days ago, I read an interesting article in Social Media Today, which got me thinking about word-of-mouth marketing via social media. Social has had an enormous impact in transforming the way we talk about and endorse products/services to friends and family. But social should not…

The best of #xmasjumperday – social media celebrates

Happy #xmasjumper day everyone. In the IF offices this week we have already seen some fairly horrific Christmas jumpers and no doubt it’s similar in offices all over the land… According to Topsy, recently acquired by Apple, there have…

Mirror, Mirror on the wall…

…who is the fairest of them all? That’s the answer that celebrities are trying to discover in the new craze that is sweeping through Hollywood. Celebs love a ‘selfie’. And a ‘belfie’ [whatever that is]. But what they love more is themselves. That’s why the new ‘Twitter…

Inspiring social media of 2013

As we approach the end of 2013, there have been endless articles on LinkedIn, Twitter, etc… listing the greatest social media meltdowns of 2013. Although they provide some valuable lessons on techniques to avoid in your social strategy, they also scaremonger a little. And the downside…

Telling your Christmas story

I don’t know if it is just me, but Christmas feels like it is FAST approaching. Excitement has been building since November and we are in full flow now. Christmas songs have been released, trees are up and some of us have already been social shopping. Once all your…

3 things to learn from Apple buying Topsy

This week it was announced that Apple has purchased social data analytics firm Topsy. A bit of a strange move on the surface, but when you consider that Topsy Labs is one of few companies that have real-time access to the Twitter “firehose”, it may not be so strange. The…

Facebook jumps on the content bandwagon

Which social media site do you find is the best for breaking news? Twitter does tend to dominate this area, as it has that real-time analysis and opinion that other social networks cannot match. However, Facebook has updated its News Feed algorithm to get a piece of the action. Instead…

Candidates, beware of what you are posting on your social media pages!

Sounds like common sense? You’d be surprised! With 66% of companies using Facebook to recruit, should you really be posting profanities on your Facebook page? NO is the answer. As a candidate, either looking for your first step into the professional world, or as an experienced professional, your social media…

5 Inventive ways B2B brands use Vine

Is Vine suitable for B2B brands? This is a good question, which I hear being raised over and over again. “Shouldn’t only food brands and celebrities use Vine?” – some may ask. A little investigation I did this morning reveals that, B2B brands can be equally creative Vine makers, and…

Facebook’s design change: thumbs up or thumbs down?

In recent months we have found that social networks are becoming more and more competitive. They all have one eye on Google+ and they are all making regular updates or changes daily. Out of the big four social media platforms (Facebook, Twitter, Google+ and LinkedIn) Facebook believes that if the…

Social media from a sociological perspective

Sociology is the study of social change, how we live our everyday lives and how we interact with other human beings. The evolution of the internet has erupted a social shift in how we interact and communicate, with offline human behaviour being replicated through popular platforms such…

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From real-time to data driven personalisation, how Coral tackle social

Social swarms are forcing businesses to change – 3 threats you need to know

#MontyThePenguin taking social media by storm

5 great tools to discover fresh and relevant content

5 Reasons Why You Should Be Using Infographics

Spot.IM – The on-page social network that hits the Spot for brands

Cosmopolitan Skillsets – Linkedin Maps the Skills Unique to Each City

Nestle’s #lastrolo campaign – a missed opportunity?

The Curation Economy – Abundance to Poignancy

Facebook stepping up to assist in disaster relief efforts

Social Media Law Updated – Deterring the Troll

‘Please retweet’, ‘Follow’, ‘Free’: What are the top buzzwords you need to use in your social media activity?

Balancing multiple customer segments in social media, and how not to be an idiot

Social Listening is Dead | Long Live Social Intelligence

5 steps to B2B Real-time social for Thomson Reuters

Get your GIF on

3 reasons why Tesco’s CEO needs a social presence

Social media activating political progress

#indyref 2014: the fight for Scotland on social

Future-proof your business with disruptive social content: it’s the Microsoft Mobile way

Crisis management at its yummiest!

How can updating social media policy add value to UK Police forces?

Pinterest, a picture playground?

Social media saving the day, one tweet at a time!

Timehop knows what you did last summer, and the summer before that.

Dom Dwight: creating inspiring social content without big budgets

Brazil may have failed at Football, but they’re winning on Instagram!

What are the repercussions of Facebook’s emotional contagion study?

How campaigns are using Thunderclap to maximise reach and activate supporters

Big Brother’s watching – Why social media surveillance is permissible in the UK

Tinder gets more social with the ‘moments’ feature

What does Hootsuite’s rebrand mean for its users?

Solving the content marketing conundrum

A weekend of sport: #analysis

Fix what matters to customers: Royal Mail’s Martha Roberts discusses the importance of social customer service

It’s “Rather” clever: new app streamlines your social feeds

#BringBackOurGirls: How social sparked mainstream action

Facebook wants your data!

Squeezing value from social: Richard Clark shares his success story

What Does #AmazonBasket means for Brands and Social Shopping?

Policing social media – 5 steps for preventing a crisis on social media

Facebook: The marketer’s friendliest platform?

But first, let me take a selfie

Booking dinner, with a side order of social media

Pure Blogging – 4 new blogging platforms for 2014

Social media does April Fools

‘Amazing’, ‘Follow’, ‘Win’: What are the most powerful words to use for your social media posts?

The ‘No Make-Up’ ‘Sock-Only’ ‘Sellotape’ evolution of the Selfie

Five places to find great content

#ByeBye @Replies?

Why over 50% of brands struggle to get real-time data and insights

How to lose friends and alienate people

Are brands ready for Jelly?

Maximise your social media measurement with Lucy Wren at the Social Speakeasy

Argos customer service win. How it could have gone wrong…

Becoming picture perfect

How to avoid inebriated social posting

Social media battle of the sexes

Why ‘micro visuals’ are essential for your social media outreach

Social media makes your decisions!

What’s up with WhatsApp?

Collaboration: the key to B2B lead generation

Don’t worry! You’re not the only person to #lovecurling

#LFW #BAFTAS and #BRITs2014 – A week of social media furore

3 social media essentials from the Thorpe Park experience

What the +?!

Brands using social media to cash in on Sochi 2014

The best Valentine’s Day campaigns across social media

You have to sell your business to attract the right candidates

NekNomination: The viral drinking game

Don’t be struck down by the #tubestrike!

Real-time marketing: Which brands excelled at Super Bowl XLVIII?

The Social Media Generation Game is here but there ain’t no Brucie Bonus, in fact who’s ‘Brucie’?

The social job hunter

Failed social media sites – do they have the chance to rise from the ashes?

What would Freud tell us about social media?

Content marketing in 2014: How B2B brands can excel

6 social media 2014 predictions from some of the most influential industry authorities

Mystic Pete’s 2014 social media predictions