X Immediate Future

Collaboration: the key to B2B lead generation

The way consumers purchase products has changed. The internet, and particularly social media, has transformed the ways in which consumers buy and research products. No longer do you simply walk into a shop and purchase a product you have never used before. Consumers are researching the product online: reading reviews,…

Take note – LinkedIn publishing power is a BIG opportunity

Roll up! Roll up! Brands that are already investing heavily in LinkedIn will be licking their lips at the prospect of the new publishing power about to be at their finger tips (see the full article on the LinkedIn blog). LinkedIn influencers, launched in 2012, saw powerful…

Don’t worry! You’re not the only person to #lovecurling

The Brits are well-known for a lot of things, from drinking tea to inventing the game of cricket. But who would have thought that the sport of CURLING would capture the nation’s heart? I think it is one of those sports where it takes a little time to get into…

#LFW #BAFTAS and #BRITs2014 – A week of social media furore

Furore in the capital this week has been combined across several major awards and industry events. The Baftas, The Brit Awards and as you may have noticed on your Twitter trends or Pinterest boards; London Fashion week. Brands, labels and designers galore compete for their annual chance to set…

What the +?!

Since it’s inception Google+ hasn’t had the greatest cut through compared to the likes of Facebook, Twitter and Instagram when it comes to the world of creatives. However, the tables are turning and Google+ is starting to enjoy further mainstream success as yet another channel for us to…

Brands using social media to cash in on Sochi 2014

2012 Summer Olympics in London, affectionately coined as the ‘Twitter Olympics’, saw the use of social media as a tool to bridge the gap between athletes and their fans. Social has garnered a new kind of enthusiasm around the Olympic Games, changing the way we consume and talk about…

The best Valentine’s Day campaigns across social media

It’s 14th February, which means one thing… Valentines Day! Brands are celebrating in full effect, but which ones should you be looking out for? And are you getting involved? The UK population will be spending an estimated £595 million this Valentine’s Day, with many consumers choosing to…

You have to sell your business to attract the right candidates

You have built your empire with blood, sweat and tears. You have a small, dedicated team who stand by you. They love working for you, they love the culture, the hours, pay, flexibility offered and the general working environment. So who wouldn’t want to work for you? Well it seems…

MUM likes your Facebook status!

The times of thinking my parents are the un-coolest people in the world are behind me, but to be honest with you I would never have them as a Facebook friend, especially my dearest mother. I have nothing to hide from her but I think it is more the embarrassment…

‘You have to pay to play’: Jerry Daykin shares his real-time social media secrets

Key to any effective social media strategy is the ability to monitor what people are saying about your brand across social networks, blogs and forums. There’s a wealth of data available at your fingertips – the challenge is how best to turn that collated data into real-time actions. We asked…

NekNomination: The viral drinking game

If you’ve logged into Facebook this month, you will most definitely have seen a ‘NekNomination’ video in your Newsfeed. In fact, it’s probably why you are reading this blog post right now… The NekNomination trend, which is essentially Facebook chain mail, has skyrocketed in the past few weeks. A quick search…

Understand how to code and understand the mechanics of innovation

Coding has always been that skill that was either honed by those of a more technical nature or of those that are forced into having to use code to develop something that simply wasn’t there before, or even adapt current code to fit another bit of code – phew. If,…

Don’t be struck down by the #tubestrike!

Social media has been bringing humour into a somewhat dismal situation as commuters take to social media, specifically Twitter, in the wake of the London tube strikes. Surprisingly the sentiment has not been quite as negative as expected. I’m sure many of you have seen signs of chaos, with endless…

4 basic steps to CV writing, whichever way you want to present it

I personally think, in this era, you should be able to apply for a job virtually, send your LinkedIn profile, and have a video as a CV. As long as it has the following elements, then why does it need to be a plain old Word doc? Unfortunately I am…

Social CRM: battle of the social login

So often in social media we are concerned with what is happening “in platform” that we forget the bigger picture. Over inflated company valuations that we are so familiar with nowadays are down to one thing – data. G+ is the 2nd biggest social network in the world due to…

The Rise of the SYBAW (Smart, Young and Bored At Work)

Call them what you like, Generation Me, the Lost Generation but they remain top of the lust-list for advertisers and companies alike. This new sub-demographic spawned from Generation Y can be described as “the most sophisticated and therefore the most important media consumer that the planet has even known”, and…

The Social Media Generation Game is here but there ain’t no Brucie Bonus, in fact who’s ‘Brucie’?

The ever dividing gap of age generation is now so evident within the digital sphere of social media. With statistics evident of teens turning from Facebook or Twitter it’s safe to ask what the social media platforms are they turning to have or don’t have. The inevitable…

Give up thinking of Facebook as a free marketing channel. You need to invest in ads

My view of Facebook advertising has changed in 2014. I used to think of ads as a supplement to boost campaigns. Now, I’d describe advertising as an essential activity for any brand or business using Facebook for marketing. Without the investment, you will struggle to create any cut-through (so if…

The social job hunter

What better way to network than virtually, especially when job searching? LinkedIn, you can call out to your connections to let them know you are job searching. You can be introduced to their connections, for maximum networking opportunities. As LinkedIn is a professional networking site, you can also…

Failed social media sites – do they have the chance to rise from the ashes?

It goes without saying that social plays a part in most of our everyday lives. Our focus, time and attention can only lie with a few of these networks, and those that struggle to remain on top are either forgotten or left to float like driftwood. You may have heard…

Food for thought!

If you read my last blog post then you would have seen that I came to the conclusion that it is next to impossible to predict the future of social media. This has got me thinking about the aspects of social media that we take for granted, everyday things that…

Who should own social media within a business?

It’s not like we haven’t been here before pondering this troublesome question… Social media ownership has been a much debated topic over the past few years and it remains extremely pertinent as social media marketing matures, platform demographics shift and customer behaviours evolve. Unfortunately there isn’t a one-size-fits-all approach or…

What would Freud tell us about social media?

OK, I’m no psychologist, so I would have to hazard a guess on the applications of Freud’s psychodynamic theory to social media – I’ll leave that to the psychologists amongst us! What I can tell you though, is that thought processes and emotions play an important role in social media…

Recruitment in 2014, mobile and content

Recruiters have taken social media by the horns and well and truly learnt its power to connect them with candidates in a totally new and exciting way. Although it is bringing much success for some, it’s not for all. 2014 will be the year that, finally, recruiters globally…

6 social media 2014 predictions from some of the most influential industry authorities

As usual predictions for 2014 abound. Rather than add to the melee with only our voice, we asked some of the most influential movers and shakers in digital to tell us what they thought would be big this year. Interestingly, even though we asked for opinions individually, the feedback revealed…

Mystic Pete’s 2014 social media predictions

After the hustle and bustle of Christmas and New Year is it customary to sit down and reflect on the past year *yawn* and then (once you have woken up from your sleep) think about the year ahead. It is safe to say the social media industry dramatically changed and…

2014: The social media battle continues

There’s no use denying it. We are well and truly in the social media age. An amazing 89% of all web users are on social media networks, and active internet users tend to spend around 16 minutes of every hour they’re online using social media. Despite the unquestionable prevalence…

What social are you listening to?

If, like most, you are struggling to find new music and can’t bring yourself to thumb through endless blogs, magazines, buy redundant CDs, download or ‘torrent’ illegally or can’t even fathom what those big black discs Dad used to play are called, then you may want to try out some…

2014: The year of Google+?

It’s that time of year when we dust off the crystal ball and try to predict and prepare for what 2014 holds for some of our favourite social networks. And here’s what Bakti expects to see this coming year! Facebook: I’ve seen A LOT of articles peppered around the net claiming…

New Year, Same Story: 2014 is the year of mobile

2014 is the year of mobile. The same could be said in 2011, 2012 and 2013, as mobile has grown at an enormous rate and enjoyed a meteoric rise, with browsing and surfing online from devices a part of everyday life. But how will it fare in 2014? The simple…

What updates did you miss over Christmas?

So that was Christmas! We hope you had a good one. If you’re anything like us the trauma of finding out whether you can still fit into your work clothes this morning has been and gone (hopefully you can) and you’ve had a good catch up with everyone back in…

14 essential must-dos to improve your social footprint for 2014

If you find a little time in-between now and the New Year, it’s a good opportunity to do a little social media housekeeping. Here are immediate future’s top 14 recommendations (seriously, we are doing our tidy up too!) that will improve your social footprint…

Coming live to a screen near you: YouTube announces live streaming

1 billion-plus unique users a month, 100 hours of video are uploaded every minute and over 6 billion hours of video are watched each month. I am of course talking about YouTube, the platform that uses video to inform and entertain the masses. And now…

Complete your 2014 workout with friends and Gamify your fitness

If you’re thinking of entering your 2014 with, at the most, a vague idea of getting fit ranging from ‘moving around more’ to ‘smashing a whole triathlon’ and haven’t the slightest inclination on how to go about organising yourself, why not turn to the multitude of apps…

Winding down for Christmas

2013 is winding down. It was the year Twitter went public, Facebook launched Graph Search, Instagram allowed video, and so much more. Now 2014 looks set to be even more eventful! So, before you all dash off to the office party and frantically search for last minute presents, we’re sending…

Facebook advertising – how au fait are you really?

Having a firm grasp of Facebook advertising mechanics is a must when it comes to social media marketing. Any creative campaign can be turbocharged by way of Facebook ads, assuming they are managed effectively and optimised in real-time. But Facebook doesn’t always make it easy for marketeers to get started,…

Dear Social Santa…

Writing a Christmas letter to Santa is not as easy as it sounds and it really could take you a while. What happens if you have forgotten something? Will he be able to read your hand-writing? Is the address written correctly? There are just too many things to worry about.

Online word of mouth marketing – what’s so great about it anyway?

A few days ago, I read an interesting article in Social Media Today, which got me thinking about word-of-mouth marketing via social media. Social has had an enormous impact in transforming the way we talk about and endorse products/services to friends and family. But social should not…

Mirror, Mirror on the wall…

…who is the fairest of them all? That’s the answer that celebrities are trying to discover in the new craze that is sweeping through Hollywood. Celebs love a ‘selfie’. And a ‘belfie’ [whatever that is]. But what they love more is themselves. That’s why the new ‘Twitter…

Inspiring social media of 2013

As we approach the end of 2013, there have been endless articles on LinkedIn, Twitter, etc… listing the greatest social media meltdowns of 2013. Although they provide some valuable lessons on techniques to avoid in your social strategy, they also scaremonger a little. And the downside…

Telling your Christmas story

I don’t know if it is just me, but Christmas feels like it is FAST approaching. Excitement has been building since November and we are in full flow now. Christmas songs have been released, trees are up and some of us have already been social shopping. Once all your…

3 things to learn from Apple buying Topsy

This week it was announced that Apple has purchased social data analytics firm Topsy. A bit of a strange move on the surface, but when you consider that Topsy Labs is one of few companies that have real-time access to the Twitter “firehose”, it may not be so strange. The…

Underneath the mistletoe

Whilst many of us are counting down the time until we can spend a much needed respite with family and friends, overeating and overspending, there is also a significant amount of us who worry about something much more pressing. Dating. The annual onslaught of advertising and happy couples leave many…

Can Snapchat change the world?

© Snapchat. Logo What is Snapchat? Snapchat is an application that allows users to take pictures or capture videos, with the option to add captions or doodles, to then send to friends. The catch is that the sender sets a time-limit before the picture or video disappears. Can…

Christmas shopping can be fun, easy and stress free!

© Pinterest. Logo. It has become almost a British tradition that towards the end of November we start to worry about Christmas. Whether it be organising the turkey or decorating the Christmas tree, the whole ordeal can sometimes be a little overwhelming. Ultimately, the largest stress of all is…

TripAdvisor: Friend or foe?

I have recently returned from a blissful week in the Mexican sunshine, lazing on white sandy beaches, drinking margaritas and of course, eating out lots *feeling smug*. Of course, like most holidaymakers, we logged onto trusty TripAdvisor to do our detective work into where we should go for the…

Candidates, beware of what you are posting on your social media pages!

Sounds like common sense? You’d be surprised! With 66% of companies using Facebook to recruit, should you really be posting profanities on your Facebook page? NO is the answer. As a candidate, either looking for your first step into the professional world, or as an experienced professional, your social media…

5 Inventive ways B2B brands use Vine

Is Vine suitable for B2B brands? This is a good question, which I hear being raised over and over again. “Shouldn’t only food brands and celebrities use Vine?” – some may ask. A little investigation I did this morning reveals that, B2B brands can be equally creative Vine makers, and…

Twitter IPO stops blind social investing

As most of us know, it’s been pretty hard to ignore, Twitter began trading in the New York Stock Exchange last week, November 7th, with an initial value of $26. Moving from being a private company into a public one has left people feeling divided about the topic. Some consider…

Twitter ads: Now open to everyone

Facebook has them, LinkedIn has them, but when it comes to advertising on the platform, Twitter was lagging behind. Until now. That has all changed this week with the introduction of Twitter’s self-serve advertising platform for the UK, Ireland and Canada. Previously companies outside the US had to contact Twitter…

Do custom timelines spell the end of Twitter Lists?

Not to be outdone by updates from competitive platforms, Twitter announced its new custom timeline capabilities within TweetDeck. Now users can collect, organise and categorise related or relevant tweets into one new, seamless feed. In truth, it’s very much like Storify, which makes…

5 Twitter tools you should not ignore

Twitter is a truly fascinating social platform. Launched merely 7 years ago the company is now valued at $24bn. Some argue this is an over-valuation (Twitter is yet to make a profit), however the numbers speak for themselves: 230+ million monthly active users 500…

Facebook’s design change: thumbs up or thumbs down?

In recent months we have found that social networks are becoming more and more competitive. They all have one eye on Google+ and they are all making regular updates or changes daily. Out of the big four social media platforms (Facebook, Twitter, Google+ and LinkedIn) Facebook believes that if the…

Social media from a sociological perspective

Sociology is the study of social change, how we live our everyday lives and how we interact with other human beings. The evolution of the internet has erupted a social shift in how we interact and communicate, with offline human behaviour being replicated through popular platforms such…

Hummingbird, Hangouts and now Helpouts: Google takes ‘How to’ content to a new level

[vc_row][vc_column width=”1/1″][vc_video link=”“][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Are you struggling to cook a specific dish and need urgent cooking advice? Or looking to improve your home but need guidance from someone who knows best? Or are you having computer problems and need help fixing it? Sometimes it’s helpful to speak to someone who has…

Google+ go enterprise social with closed communities

G+ yesterday launched another new platform development allowing organisations and employees to create private communities. This is a very ‘social business’ move, with G+ following in the footsteps of LinkedIn’s open and closed groups. The hope is that organisations and its employees flock to the platform to connect through discussion threads…

How did you find that candidate?

When you first learn there is a possible job opening, and your pipeline is not looking strong, what is your first action? Post the job to generate an influx of CVs or simply strategise and plan? “It depends on the role”, I hear you say… But I am not sure…

Fireworks Night: Enjoy it again and again through social media

It’s that time of year again when we pack two nights of fun and festivity into one week – Halloween and Fireworks Night! These familiar friends are much welcome occurrences in the calendar, lifting our spirits as the temperature quickly cools and the nights draw in early. My Facebook and…

Why does recruitment need social media?

As a job seeker, you tend to use who you know and what you know when looking for a new job. Comfortable with Monster and Reed websites or even looking at the local papers or Post Office? Plenty of companies are still hell bent using traditional advertising methods. I am…

People-powered journalism: the #UKstorm

Monday morning. On my way to work. Arrived at the train station. Discovered the following: Yes, a storm has arrived in the UK and turned the daily routine for millions of people upside down. As I am writing, updates keep coming and the situation keeps developing. Social media (and open…

5 facts about micro-videos you must know!

© Vine. Logo. © Instagram. Logo. As we know Vine and Instagram videos have been a great success and added something extra to the social media armoury. There is a lot said about Vine and Instagram but what are the most important figures that…

Why are we SO hooked on social media?

I have an addiction…and it’s everywhere! Facebook, LinkedIn, Twitter, Instagram, Vine, Pinterest, Google+, MySpace, YouTube, the list is endless. We just can’t walk away from social networking sites – no matter how hard we try. I have deleted my Facebook app on my iPhone, because it became unhealthy how my…

Fanning the flames: #AskBG live Twitter Chat

Last Thursday British Gas tweeted this: Our Customer Services Director Bert Pijls will be taking part in a Q&A about our price rise at 1-2pm. Tweet your questions using #AskBG! — British Gas (@BritishGas) October 17, 2013 The company already has a…

This week’s changes to Twitter platform

Twitter keeps constantly evolving, and this week has been no exception. Perhaps fueled by the upcoming initial public offering on 15th November, the platform has introduced a couple of important, albeit subtle, tweaks to its functionality. 1. Scheduled tweets Finally, we can schedule our tweets. Well, almost all…

Battling with Facebook reach: How to get more eyeballs on your posts

It is reported that on average only 16% of Facebook page posts reach fans – a somewhat disheartening statistic when community managers spend a great deal of time and creativity nurturing and managing their business’ Facebook page. It’s frustrating when they take stock and realise that such…

The importance of social media for the beauty industry

The beauty industry has gone through an exciting transition over the past 10 years and with the rise of the internet and knowledge sharing, consumers are now empowered and are demanding ground-breaking technologies, ingredients and products – they know what they want and are more than willing to invest in…

Latest Social Advertising Developments

We have had mixed news recently around online advertising, with some sites focusing more heavily on their advertising offering, whilst other businesses are popping up to block ads from customers devices… So you know what’s been happening recently, take a look at the latest developments here: Simplified Facebook Advertising…

3 social platforms you should not ignore in B2B

We spend a lot of our time with our B2B clients talking about, and operating in, LinkedIn, Twitter & YouTube. Whilst these platforms (for good reason, particularly LinkedIn) are taking the floor and presenting the most opportunities at the moment, it is important for Marketers not to become closed to…

Employer branding, part one: Instagram

If you want to create a following for your company of the most engaged community, get on Instagram. I understand the fear, posting pictures is for kids, what if I don’t know what pictures to put up, does it make my company look like they are having fun and not…

National Customer Service Week: Setting social media standards

@HVSVN Hey so did you really buy a Promoted Tweet to complain about BA? — Todd Wasserman (@ToddWasserman) September 3, 2013 Today is the first day of National Customer Service Week, when raising awareness of customer service and the vital…

Online communities and behavioural psychology

As social media, connectivity and the web in general continue to evolve and transform our lives, the crossover between social media and behavioural science is becoming ever more evident. Even though I’m not a psychologist, I found the article written by Sean D. Young on TechCrunch a couple…

28 free social media monitoring tools

Who hasn’t been trying to monitor their online performance and hit a road block because you can’t access the proper tools? Maybe you’re up to your eyeballs in meaningless figures and graphs? All you need is a little context, some simple analysis, a general overview – but you don’t want…

Taiichi Ohno’s seven wastes and social media

© Kenichi Nobusue ”My social networks” Photo. Attribution 2.0 Generic There is no simple answer to running a successful business but those who do often rely on business instinct. It could be a sixth sense that leads you to success, but sometimes it’s best…

Google takes hashtags to a whole new level

It may be seven years since Twitter revolutionised the hashtag, but Google Plus is fastly finding new ways to take the hashtag further, and in different ways than ever before. Of course it helps when you own the biggest and most popular search engine in the world. And the most…

Debating where social sits at #SMWLDN

On Wednesday evening, I attended a Social Media Week session, ‘The Good, The Bad and The Ugly’. Check out the snap of immediate future‘s Pete looking pretty and enjoying a beverage out of his #SMWLDN cup! As much as I enjoyed the case studies that the panel critiqued and applauded,…

What are your top social media questions?

With London’s Social Media Week well under way, there has been engaging discussions about social media flying around all over the internet. Both individuals and companies have been getting involved in the action. Even Richard Branson has been offering his advice. We enjoyed watching…

10 must know stats that are shaping B2B social media

After our recent accolade claiming a top 10 spot in the Cision’s best UK social media blogs, I thought it would only be right to give you a little top 10 of my own. At our B2B breakfast event last week, and…

Social Profile – Are you portraying yourself in the BEST possible light?

They’re watching you! View your personal profile as your professional profile – what is visible to your friends is visible to employers, clients and anyone that has the potential to influence your career and salary. Understand how much people want to know about you It’s as easy as Googling your…

Inside the IF loft: #IFQ&A with Pete

Hot on the heels of our inclusion in the Top 10 UK social media blogs by Cision UK, @iftweeter puts our team into the spotlight, starting with consultant @PeteKnott1. Find out what he thinks of social in a series of quick…

Using Twitter to complain – how effective is it?

How important is social media when it comes to engaging with your customers? Well if it’s being discussed on the BBC’s One Show, it must be! In last night’s episode, the show delved into the increasing numbers of consumers taking to Twitter as a forum to complain and the effectiveness…

A free tool to find your social influencers

There is no secret that social media is a crowded space. Given the high content saturation on most topics you can think of, how do you identify people (and therefore content) that really matter? I’d suggest this free tool will be very helpful in your search for genuine thought leaders…

Using LinkedIn for smarter networking. Have you discovered the ‘Contacts’ feature?

At immediate future – we love LinkedIn and the opportunities that it provides for meaty social media marketing. In the last two years, the social network has really risen up as a star platform for lead generation with LinkedIn Groups and Company Pages being worked hard by…

5 LinkedIn group stats you need to know

Activity in LinkedIn groups shows absolutely no signs of slowing, even with the platform’s emphasis on a content rich update feed. When Facebook made this move with their series of news feed updates, the groups eventually went, but it doesn’t look like they will be going any where fast on…

Find a candidate FAST, using social

Direct sourcing of candidates using social media. Forget branding for a moment if you can, this is not about candidate attraction nor is it about creating a pipeline, this is about filling a role you needed to fill last week and how to do it using social media! So, your…

The social media magpie effect

The saying goes: “good artists borrow, great artists steal”, and this seems to be the case with social media platforms and Facebook. Every other day reports come in that the platform has updated its user experience with elements taken from other social media platforms. It seems that the social media…

Melting cars, skyscrapers and social media

For a couple of days now I’ve been reading City AM‘s passionate reports on my way to work, about one of the latest scandals in London’s City. This time it is nothing to do with the usual hype around investment banks, bonuses, interest rates and share prices. It is the…

Want your content to succeed on LinkedIn? Go visual

LinkedIn has gone visual. With the introduction of the feature a few months ago to allow companies to post presentations, images and videos on company page, LinkedIn is clearly embracing the shift towards visual content. We all know that LinkedIn is an effective social media network for B2B…

Harness the real value of social media training & don’t leave it all to your social media bods!

As social media carries on evolving at lightning speed, the knowledge and skill set divide continues to widen. To be able to fully unlock the power of social media for your business, you need to think beyond the team who manages your branded social media presence and look at the…

Fashion Week prepares to use social media as its catwalk

Fashion labels are among some of the best brands when it comes to utilising the power of social media. The richness and constant stream of visual content makes for a great partnership. Nowadays you would be hard-pressed to find a fashion label that is devoid of any social media presence.

New Facebook update sends competition app developers walking!

Facebook has announced that they will abandon third-party competition apps to run competitions and instead offer users the chance to run promotions themselves. The update should make page promotions marketer and competition entrant friendly. By having competitions run directly on their Page Timelines companies will be able to collate…

From student, to graduate, to employee via social

Students globally are social media nerds, they know all the acronyms and shortcuts to write blogs, postings and a whole lot more. So why are the youth of today so scared of virtual networking to further them in life? I spent a brief time working at Kingston University. I came…

Social media: It’s all about the images!

Photography has become huge, with 10% of photos in the history of the world being taken in the last 12 months! But do you know how important photos are to your online presence? by klynnetrabue. Explore more infographics like this one on…

The arrival of the long awaited LinkedIn groups redesign

Despite the rising popularity of such LinkedIn features as the company page, the influencers section and the newsfeed, LinkedIn groups are one of the most popular features of the platform. Search for any industry, and you will find top groups with their membership in tens and even hundreds of thousands.

The importance of social media in customer service

Where would you ask a question or make a complaint about a brand? Via letter, phone call, email or social media? Customer service has rapidly progressed. Where once we would write a letter, walk it to the post office and expect a response within around 2 weeks, we now send…

Want to drive sales? The power of Pinterest for purchasing

For brands using social media increased exposure and awareness is great, but knowing that your profiles are having the desired impact and driving people to purchase is the end goal. A new study from the Harvard Business Review has found that Pinterest in particular is having a…

11 tips to make your social media policy secure

You may have seen The Social Media Policy Workbook already. But if you haven’t, it’s a resource chock-full of checklists, tips and real life examples to help you create a robust social media policy that can stand up to scrutiny. Now we’ve gone one step further…

The curious case of the LinkedIn hashtag

Ever since Chris Messina introduced the system of hashtagging to mircoblogging site Twitter in 2007 its popularity has grown to the point that it has been adopted by competing social media networks and has found a place in pop culture, with TV shows and music videos…

Brands and short form video apps

© Maria Elena “Instagram Vs. Vine” Photo. Attribution 2.0 Generic The social media world has seen Instagram and Vine recreate an online version of the war of the roses with the apps fighting it out for the video app throne. Weeks…

Social is growing, and so are we!

Yesterday, Indiana introduced herself to our lovely readers and explained a little of what her role involves. Namely fulfilling immediate future’s recruitment needs, from internships to senior positions, and making sure that the workforce is getting enough TLC! But she is not the only…

Search results for "X"

Collaboration: the key to B2B lead generation

Take note – LinkedIn publishing power is a BIG opportunity

Don’t worry! You’re not the only person to #lovecurling

#LFW #BAFTAS and #BRITs2014 – A week of social media furore

What the +?!

Brands using social media to cash in on Sochi 2014

The best Valentine’s Day campaigns across social media

You have to sell your business to attract the right candidates

MUM likes your Facebook status!

‘You have to pay to play’: Jerry Daykin shares his real-time social media secrets

NekNomination: The viral drinking game

Understand how to code and understand the mechanics of innovation

Don’t be struck down by the #tubestrike!

4 basic steps to CV writing, whichever way you want to present it

Social CRM: battle of the social login

The Rise of the SYBAW (Smart, Young and Bored At Work)

The Social Media Generation Game is here but there ain’t no Brucie Bonus, in fact who’s ‘Brucie’?

Give up thinking of Facebook as a free marketing channel. You need to invest in ads

The social job hunter

Failed social media sites – do they have the chance to rise from the ashes?

Food for thought!

Who should own social media within a business?

What would Freud tell us about social media?

Recruitment in 2014, mobile and content

6 social media 2014 predictions from some of the most influential industry authorities

Mystic Pete’s 2014 social media predictions

2014: The social media battle continues

What social are you listening to?

2014: The year of Google+?

New Year, Same Story: 2014 is the year of mobile

What updates did you miss over Christmas?

14 essential must-dos to improve your social footprint for 2014

Coming live to a screen near you: YouTube announces live streaming

Complete your 2014 workout with friends and Gamify your fitness

Winding down for Christmas

Facebook advertising – how au fait are you really?

Dear Social Santa…

Online word of mouth marketing – what’s so great about it anyway?

Mirror, Mirror on the wall…

Inspiring social media of 2013

Telling your Christmas story

3 things to learn from Apple buying Topsy

Underneath the mistletoe

Can Snapchat change the world?

Christmas shopping can be fun, easy and stress free!

TripAdvisor: Friend or foe?

Candidates, beware of what you are posting on your social media pages!

5 Inventive ways B2B brands use Vine

Twitter IPO stops blind social investing

Twitter ads: Now open to everyone

Do custom timelines spell the end of Twitter Lists?

5 Twitter tools you should not ignore

Facebook’s design change: thumbs up or thumbs down?

Social media from a sociological perspective

Hummingbird, Hangouts and now Helpouts: Google takes ‘How to’ content to a new level

Google+ go enterprise social with closed communities

How did you find that candidate?

Fireworks Night: Enjoy it again and again through social media

Why does recruitment need social media?

People-powered journalism: the #UKstorm

5 facts about micro-videos you must know!

Why are we SO hooked on social media?

Fanning the flames: #AskBG live Twitter Chat

This week’s changes to Twitter platform

Battling with Facebook reach: How to get more eyeballs on your posts

The importance of social media for the beauty industry

Latest Social Advertising Developments

3 social platforms you should not ignore in B2B

Employer branding, part one: Instagram

National Customer Service Week: Setting social media standards

Online communities and behavioural psychology

28 free social media monitoring tools

Taiichi Ohno’s seven wastes and social media

Google takes hashtags to a whole new level

Debating where social sits at #SMWLDN

What are your top social media questions?

10 must know stats that are shaping B2B social media

Social Profile – Are you portraying yourself in the BEST possible light?

Inside the IF loft: #IFQ&A with Pete