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SHOWSTOPPING SOCIAL PACKS A PUNCH

A hero campaign for Billington’s Sugar – “First Time” Activating your existing audience or drawing new attention can feel challenging as a heritage brand. Whether you need to break down perception, launch a new product or simply maintain household penetration, brands need to continue to be bold with ideas and…

Why use Instagram to Promote your B2B Business?

Jolly Good Social: the true meaning of knowing your audience

Scroll, scroll, scroll. OH WAIT! That looks good, what is it? It was most likely an image or video that caught your eye, wasn’t it? We like to call that ‘thumb-stopping’ social content – it grabs your attention and makes you stop scrolling with your thumb. But before we get to the…

What to post on LinkedIn – part 2 ✌️

What can you post on your organisation’s LinkedIn account? We’ve already talked about what kind of content you can share on LinkedIn as a brand (if you’ve missed that blog, don’t you worry! Here it is for you 😉). So, there are a few kinds of posts you can…

Modern Slavery and Human Trafficking Statement 2022

Introduction As an independent business we are absolutely committed to preventing slavery and human trafficking in our operations. This statement explains what steps we take to understand, reduce and remove the risks of these practices occurring. It outlines what we do to: Understand potential modern slavery risks related to our…

What to post on LinkedIn?

LinkedIn is known to be the main social media channel for professionals. It’s the place for B2B businesses, and the vast majority of users are there for a common reason: work. It can be an active search for employment, clients, business opportunities, etc. The problem comes when it is only…

Top Metrics for Paid Media Campaign Performance

8 content ideas for social media

Discover 8 content ideas to make your social media pages look fresh.

The role of Social Media in the B2C Purchasing Journey

Social media has already become an influential virtual space, that is incorporated into the purchase funnel and plays a vital role in advertising your brand. We look at what role Social Media plays in this Purchasing Journey for B2C customers.

Social Media Tips – The Basics

Discover some of the basic social media tips you need to know to succeed in today’s crowded, high-noise social media landscape.

How Social Media Helps to Promote Mental Health

A look at how social media can be used for disseminating information about mental health.

Filling up the food content funnel

Brands in the food industry, are you still relying on recipe content and fancy photos of your food to generate engagement? This is especially important if your marketing strategy needs to encompass B2C as well as B2B – we’re here to remind you that you’ll need to do more to…

Zoggs hires immediate future to launch new Ecolast swimwear

International swimwear brand, Zoggs, hires IF to take the brand into Facebook, Instagram and Twitter

Travel buyers shift the social conversation

Travel research shows a shift in the social conversation

Creating an effective hashtag strategy

Hashtags. They’ve been around forever (not quite, but almost) and they’re a bit like marmite, some of us love them, some of us hate them. But at the end of the day, they’re extremely effective to use on social media – if you’re using them in the right…

Don’t make ad’s make TikTok’s

Just a few months ago, TikTok had over 2.6 billion downloads worldwide and about 700 million monthly users. Including the IFers, where we share our monthly social snapshot roundups and occasionally people running around in dinosaur outfits. TikTok being so big, lots of brands want to figure out…

Top Tips: Writing Better Social Content

Writing social posts is easy, isn’t it? Just hop on twitter, whack in 240 characters and watch the leads and conversions come flying in, right? In an ideal world, sure. But curating social posts that both resonates with your target audiences and encourages them to engage with you is trickier…

Social Media Moments: Once More with Meaning

We’ve all explored moment marketing before, but frequently, when brands try to weave in social media to a moment marketing strategy, they often lack agility and are doing it off the cuff, resulting in average results. To elevate your social media marketing moments and ensure they’re hitting…

Supporting causes on social media

In the past year there has been an increasing trend of brands using their social media platforms to support various causes. Social media has shifted from a place of ideas sharing to one that educates and inspires. Supporting a good cause on social can be one of the…

Don’t get caught-out by last minute Paid Media buying

The summer month of August has always been a key month in the Ad calendar. The famous P9 period sees Back to School campaigns appear, closely followed by menu changes in pubs and restaurants, as they flip from lighter evenings to darker nights. At the same time, we start…

Episode 64: Serious Social – Succeed on TikTok with the IFers

Ep 64: Serious Social – Succeed on TikTok with the IFers With over 2.6 billion downloads worldwide, TikTok has fast become the social media platform to be. But should brands be on there? And how do you achieve success? In this episode of Serious Social, Sophie Shaw and…

iOS14 and Facebook Ads – what you need to know

Apple has recently released an update, iOS14, which is causing quite the stir with Facebook. If you’re an Apple user, then over the last few months, whenever you update or load a new app, you’ll have a popup notification asking if you are happy to share your data.

Episode 63: Serious Social – Dishing the dirt on data

Ep 63: Serious Social – Dishing the dirt on data How much do you know about the Apple push for privacy through iOS14 and the effects it’s having on Facebook ads? If the answer is “not enough”, then this podcast is for you! Tune in to…

How social will change as lockdown lifts

As lockdowns ends in phases around the world, the big question is, will the habits we formed over the last 18 months stay with us or will we return to the way it was before. And on social media the changes coming in the next few months will keep brands…

Episode 61: Serious Social – Making your moment marketing meaningful

Ep 61: Serious Social – Making your moment marketing meaningful This episode of Serious Social is all about moment marketing in social media. The people and brands that capitalise in the moments are rarely being agile and doing it off cuff. It can all be done…

The power of social listening

Half of marketers worldwide have turned to social listening to understand consumers’ changing preferences during the pandemic. 63% of social media marketers believe listening will become even more important over the upcoming year. In this quick blog, I wanted to touch on the increasing importance of Social Listening and discuss…

Inclusion and diversity are here to stay

Welcome to the new 20s, where not taking action or being silent are no longer options for organisations. The importance of inclusion and diversity is here to stay. There is no room for brands to sit back and act passively. Why? Well… consumers are becoming more demanding and…

Stats to help you define your social customer journey

Social skips its way through the whole customer journey, impacting various touchpoints, from awareness right through purchase into advocacy. More importantly, you need to map the journey, in detail, if you hope to be able to deliver a consistent and much-needed customer experience. And you do need to…

Episode 53 – Serious Social: The customer journey on social resembles a Jumanji map

Ep 53: Serious Social – The customer journey on social resembles a Jumanji map Yes, we think your social customer journey is like the map in Jumanji, welcome to the jungle. In this episode of Serious Social, Katy Howell makes no apology for drawing parallels…

Episode 51: Serious Social – The hidden complexity of social media copy

Ep 51: Serious Social – The hidden complexity of social media copy In our latest Serious Social Live we discussed the hidden complexity of social media copywriting, covering everything from accessibility concerns to tone of voice. Belle Lawrence is joined by IF Account Manager, Laurens…

Episode 50: Serious Social – Unlocking Paid Media Excellence

Ep 50: Serious Social – Unlocking Paid Media Excellence In this week’s Serious Social Live, Colin Jacobs will be getting into the nitty-gritty of paid social media. Tune in to discover how everything from customer journeys, touch points and algorithms, will help you smash your…

Episode 49 – Serious Social – Read the feed

Ep 49: Serious Social – Read the feed It seems you cannot go a day without companies making missteps on social. From inappropriate covid responses to BLM virtue signalling – this last year has been a playbook on how to miss fire with your messaging,…

A single Social Media advert does not deliver meaningful demand generation

With the new financial year upon us, stakeholders are busy checking and ratifying plans and budgets for FY21/22. With the annual merry-go-round of financial and marketing planning shenanigans comes a new focus on demand generation. After all, organisations have endured a year no one expected. Surviving was rightly considered a…

Social Media Marketing: In-House Vs Agency

If you’re a marketer, whether it be in a global organisation or a small agency, it’s likely that social media is present in your day-to-day. But while most marketers have had some experience in social media, not all are the ‘experts’ they position themselves to be. We’ve listed…

Lessons from a failed launch

In recent days, gamers have swarmed social media to show their disappointment in the launch of the highly anticipated video game, ‘Cyberpunk 2077’, some of which have been waiting over ten years for its release. To the dismay of many, the game released to platforms in an unplayable state, making…

Tracking your social success

Whenever a planning phase is imminent, such as the start of a new year or preparing a campaign proposal, a key element is often missed – results and data from the last campaign. If you’re on top of things and managing to review your social marketing data regularly, you’ll have…

Episode 33: Serious Social – Social secrets from the insurance industry

Ep 33: Serious Social – Social secrets from the insurance industry In this episode of serious social, Katy Howell is joined by Ian MacArthur from Sagittarius agency to talk search and social and what insurance brands can teach us. Tune in for insight from our latest…

Episode 30: Serious Social – Why businesses not utilising staff’s social media profiles is a key business fail

Episode 30: Serious Social – Why businesses not utilising staff’s social media profiles is a key business fail Given our need to be more authentic in a world fuelled by mistrust, employee advocacy is more important than ever. Businesses need to start utilising their employee’s…

Christmas is saved with Twitter’s Holiday Hub

We know it’s technically still too early to talk about Christmas, but in the world of marketing, Christmas usually starts in July – and this year it was even earlier! (See Katy Howell’s Christmas in July Serious Social for all the facts and figures about what…

Social snapshot – 05.08.2020

No time to go through all the social media news of the past week? Don’t worry – we’ve collated it all for your easy perusal. Take a look: Facebook’s Q2 results beat estimates Facebook has beat its Q2 estimates, reaching $18.69 billion in revenue and 2.7…

Episode 18: Ho Ho Ho! Christmas is trending

Ep 18: Serious Social – Ho Ho Ho! Christmas is trending It’s social moments and trends that let us understand audience intent. It’s rising interests and topics that enable us to align and drive brand in the category. And it’s changing behaviour that identifies triggers and…

Social Snapshot – 15.04.20

Pah! Long weekend, what long weekend. When you’re in social, the chatter doesn’t stop just because it’s Easter. Whilst the conversations rise, the channels push out Beta functions they would normally keep under wraps until they were properly tested. Many companies are experimenting and launching co-viewing entertainment content…

Ep 1: Serious Social – Data is a core component to Social Media success

Ep 1: Serious Social – Data is a core component to Social Media success The importance of data within marketing shouldn’t be overlooked. Without it, your social media strategy is likely to fall flat on it’s (inter)face. In this episode, we’re talking data. Associate Director…

Ep 1: Serious Social – Data is a core component to Social Media success

Ep 1: Serious Social – Data is a core component to Social Media success The importance of data within marketing shouldn’t be overlooked. Without it, your social media strategy is likely to fall flat on it’s (inter)face. In this episode, we’re talking data. Associate Director Belle Lawrence is…

Nostalgia: why embracing the past is the way forward for social marketeers

Start with the ‘why’. This is [or should be] the mantra for any effective content marketing strategy. This is particularly important with social, where often the hard-sell message needs to take a backseat to genuine engagement and sensitivity when it comes to why social users are on that platform, and…

5 ways to be more creative in social media

It’s the battle we’re all fighting; how do we cut through the noisy opportunity presented by Social Media? On the one hand, we know our target audiences are there and primed to be engaged. On the other hand, the sheer numbers present a hurdle many aren’t aware of. The travel…

The Art of Instagram & the Masters of Disguise

Last week, while we were discussing Instagram ethics, the internet broke the story of the social experiment of all SOCIAL experiments. A youtuber revealed that a series of Instagram posts chronicling her seemingly luxurious holiday to Bali, was intentionally staged and planted to test her followers,…

Understanding the Social CTO in 3 mins!

Tech brands are a social bunch. Socially savvy and active, you’ll see messages posted on social networks everywhere. But look closer at the content and it appears that very little of it is targeted at senior buyers who make or influence the purchase decisions. And that’s a HUGE missed sales…

You’re not spending enough on Paid Media, and it doesn’t make sense

The media landscape has changed forever. Shock horror. No new news there. However, the majority of businesses are yet to evolve their buying behaviour. Too many are still caught in the ‘this is how we’ve always spent our budget’ camp. Happy to continue investing significantly in Out of Home and TV. In…

Why focusing on the sale and evidencing investment success is killing your Social Media!

A bold statement, isn’t it? And a truthful one. For clarity, at immediate future, we’re wholly focused on delivering impact, aligning to funnel, and proving value from your investment in Social Media. Regular readers will know we drove millions of pounds worth of travel sales, exclusively attributed to social, for…

#Trashtag – the hashtag for greater good

From the Mannequin Challenge, in which groups of people remained motionless in videos, to the recent Microwave Challenge, in which people slowly turn while sat on the floor, social media challenges seem to exist purely to inspire hashtags and a bit of fun. After years of ridiculous challenges, (remember “planking”?!)…

Social Media Industry Benchmarks – Where Do You Fit In?

Success on social media differs for everyone. Something we deem as successful may be viewed differently to someone else, and we all have various strategies to lead us to our victory. Everyone can agree that high engagement rates prove your content has been effective, but which social platform does your…

Movements, World Cups and more… Facebook looks back on 2018

As another year draws to an end, it’s time for Facebook to release the annual ‘Year in Review’, taking a look back at the best (maybe most memorable) things to come out of 2018. And yes, I know what you’re thinking, but honestly it really wasn’t all bad! The platform…

What to look for in your next social media influencer

It’s been a good year for social media. Marketers are steadily shifting more of their budgets into social media marketing. In the second quarter of 2018, global advertising spend on Instagram was up 177% year-on-year and, subsequently, influencer marketing continues to grow. But, because social media influencers are…

A single ‘buy now’ post on social will never deliver your long-term commercial goals

When was the last time you said yes to the WHSmith or Robert Dyas staff who always say “would you like to try this [product you’ve not picked up, or expressed any interest in] for a pound?” Personally, I always decline. And why is it invariably Cadburys Caramel, or sink…

What sort of person are you?

How well do you know your audience and what they want? As a business, you might be in the camp which has spent countless hours in a boardroom scoping out personas and defining which segments are your best to target for purchase. Alternatively, you’re in a business where that’s either…

Facebook launch ads on Stories

Ads have existed on Instagram Stories for a while now and are earning the platform a fortune, with a daily userbase of 400 million. Recently, having reached 300 million daily users, Facebook has followed in its footsteps with an identical ad proposition. The first brands to test the format…

Snapchat and Amazon team up to allow you to buy products by taking a photo of them

Snapchat has announced new functionality it’s calling Visual Search. This is a way for its users to search for products on Amazon from the Snapchat camera. It’s not a feature that will be immediately available to everyone, as there’ll be a slow roll out, but Snap is…

Goodbye still imagery

Mobile usage has increased over time, but did you know that 66% of the global population now has access to information online? That’s 5 billion and 16 million human beings! And the fact that the time spent on mobile devices continues to increase year on year makes it…

Instagram vs YouTube. How is the war front moving?

After years of turmoil in the broadcast media industry, we could be seeing a wave of change that will disrupt the social media landscape. After a growing buzz, Instagram finally launched IGTV less than a week ago. It’s still early I know, but it might already be time to think…

Instagram– a gift that keeps on giving…

Earlier this month, Facebook spoke of some very exciting planned updates for Instagram to be rolled out throughout 2018. Given the platform’s Stories feature now has 300M active daily users alone, viewing organic and brand-based content, it makes absolute sense for substantial investment. It really is the perfect…

The lowdown on Snapchat’s new six-second unskippable ads

Still keen on using Snapchat for your brand? The platform’s new ad format might be the best way to test your return on investment. Launching this week, the new six-second unskippable video ad format puts Snapchat firmly in the same ring as Facebook and YouTube, both…

LinkedIn goes all-in on B2B with video sponsored content

LinkedIn has been criticised for its lack of sponsored video support for quite some time now and most of us have almost given up on the idea that it will ever ACTUALLY happen. However, last October it began beta-testing video for sponsored content with more than 700 participating advertisers. The…

Snapchat launches Bitmoji Deluxe and its own In-App store

You can now customise your Bitmoji in over a hundred different ways. Snapchat say they have responded to user requests and welcome even more feedback. Amongst changes to the overall design of the App, Snap has also discreetly introduced a way to mute notifications with a new “Do not disturb”…

GDPR, increased social use…it’s time for a social media policy review

We know the clock’s ticking for May 25th, and there’s still scepticism around the application and effects of GDPR for every business sector. One thing is clear though, there are definite concerns for marketers. This blog answers a lot of questions, but glaringly, without the opt-in holy…

Facebook ups charitability for #GivingTuesday

Facebook is an incredible platform for raising awareness of causes and being a means for people to donate to those causes. We often hear heart-warming news about stories spreading across social and raising enough money for life-saving operations, once-in-a-lifetime opportunities and reuniting families. Yesterday was #GivingTuesday and Facebook upped their…

5 kinds of YouTube videos driving shopping patterns

Over the last few years, video has shown its might in every way across social media platforms. No longer the preserve of costly and time-consuming production studios, the medium has been revolutionised by social media. Immediate, available and free, the reach of digitised video has meant a plethora of new…

Shoppable Posts on Social

Social commerce is growing and shows no signs of stopping. eCommerce platforms like Shopify and BigCommerce enable purchases through social platforms, which drastically changes the customer experience and customer journey in a multitude of ways. It’s simpler, quicker and easier than ever for us to discover products and make purchases…

A look back at a summer of travel on social

Summer holidays are a distant dream for most of us, now that we are headed towards the end of the year. All we’re left with are the pictures and memories on social media. Whilst we look fondly back on this summer, the Travel industry can use this post-holiday…

Vanity metrics are bovine dung

Remarkably, the desire for vanity metrics is on the return. Why? Well, I’ve not got a tangible answer for you. Lazy marketers lacking robust experience? Increasing board pressure? Perhaps. Vanity metrics are the devil of Social Media. At immediate future, we’ve worked hard (for many years) educating clients, and industry,…

The meaning of Reddit in a Facebook dominated world

Earlier this week it was announced that Reddit, the social network that only a few of your outlier friends hang out on, had raised $200 million in new venture funding. That means that it is now valued at $1.8 billion according to CEO Steve Huffman. Now, that’s…

What makes a good back to school campaign?

It’s time for the summer holidays here in the UK which means we are weeks away from the second most wonderful time of the year; back to school and you can almost hear the sound of retailers, advertisers and marketers up and down the country clicking launch on campaigns designed…

The Art of The Takeover

Twitter, in partnership with MAGNA, recently announced the results of a scientific media trial examining the location of video ads within a social environment. This was called The Art of the Takeover: Optimizing What Consumers See First. The study was designed to test and formulate best practices for in-feed advertising, while at the…

Live Event Social Media Checklist

Pre-planning is absolutely vital to effective social media before, during, and after a live event. The recent evolution of live social has led to a mass increase in live video streaming and events are a huge part of that. According to…

A Pinteresting new feature for promoting apps

Pinterest is now letting brands promote apps on their walls via the platform’s self-serve platform and API partners. The update means iOS users can now download apps to their mobiles within Pinterest, without being redirected to the app store. Although it is fairly new, the feature has already been beta…

7 Ways To Improve your Live Streaming

Regular blog readers and viewers of our #60SecondSocial Twitter videos, will know we’re fans of live streaming; and understandably so, when you consider Facebook are giving boosts to Facebook Live broadcasts. Usually, Organic Facebook content reaches less than 1% of your audience, but the ‘is live’ and ‘was live’ alerts,…

4 ways to increase your CEO’s social media presence

The expertise, guidance and knowledge that CEO’s have to offer is invaluable! Tap into your CEO’s brain by putting them forward as ‘thought leaders’ on social media. Raising awareness for your business, attracting new potential customers and creating a community is the start of a long list of benefits. Can…

Why get a dog and bark yourself?

You already know why your business needs a social media presence, as you’ve already experienced that social media provides a golden opportunity to talk to your existing and prospective customers or engage with those who will shout about your brand. Its highly likely that a social media presence is something…

The future of customer service is… ROBOTS!

Social media has long been credited for finally giving brands a voice. It also means that brands can be totally open and honest with their customers and audiences. Unfortunately, this means that brands are a lot more accessible than previously, leading to social pages often being used as a customer…

10 creative executions for social you must use

Storytelling has been a hot topic for some time now, and rightly so. The brands (and their channels) that have the best storytelling content enjoy greater reach, engagement and conversion to spend. At IF, we’ve championed our audience-first approach for more than two years now; and we have the…

3 Key lessons from my dissertation on social media influencer marketing

My post-graduate degree comes to a close with a 15,000 word dissertation on influencer marketing. With the pressure of getting that word count in, I was at risk of losing sight of what I was actually trying to find out. But upon reflecting on all of the things I’ve learned…

Using Social Media for Social Good

Social media marketing has come to be a popular way for brands to advertise products and services. But recently, the charitable sector has taken advantage of this growing trend for fundraising activities. Some of the most memorable social media campaigns have been extremely successful in terms of donations. The #NoMakeUpSelfie…

Twitter invites non-users to ‘see what’s happening’

Twitter’s new marketing campaign opens its doors to non-users clearing the misconceptions they have with the brand and its purpose. CMO Leslie Berland announces the new campaign saying that it’s content and ads will spread awareness of what Twitter has to offer and invite non-users to give…

How social is the oil in the B2B demand gen engine

Sigh! My biggest frustration after 12 years in social media marketing is the view that vanity metrics are the only way to place a value social. Only measuring followers, likes, engagement and fans misses the opportunity social presents to deliver into the pipeline – to ultimately drive revenues by being…

The 6 rules to not screw-up your influencer marketing

Influencer marketing is this year’s craze. Not just because marketers are increasingly wanting to use it, but because there is much debate on whether there is any value in doing it at all. Blogs and networks are lit up with the discussion. At immediate future we started out in activating…

Your social channels must be managed by an expert and NOT office junior!

Over the years I’ve sat in many meetings hearing statements like: “We need an idea for social!” or “take the ad campaign and ‘socialise it’.” Then there’s this little belter: “We need a viral video!” Or my personal favourite: “that’s a nice idea, let’s shove it on social – that’ll…

Six pro tips for powerful B2B Social Content PART TWO

In part one of our “Pro Tips for Powerful B2B Content” series, we looked at three ways to help you create B2B content that inspires action, outstrips the competition and wins business. In this, the final part of the series (for now), we will dive into three…

Pro tips for powerful B2B Social Content – PART ONE

It’s 7pm and you’re still at the office. A posting plan for your company’s social channels stares mournfully back at you. You’ve read phone books that are more exciting. It’s okay, you reason, we’re a B2B brand. Our audience is time-strapped. Professional. They want facts, not fluff. “Out there” content…

Snapchat debuts On-demand Geofilters

Snapchat keeps growing and attracting more and more interest amongst brands. It has steadily grown its offering to advertisers via sponsored filters and Snapchat Discover. But the millennial-favourite, little ghost has unveiled yet another new revenue stream that’s open not just to businesses but to the public too! For as little…

Safer Internet Day

The internet has drastically transformed our lives and there is no question that it’s an incredible tool, but as with every rose, there comes a few thorns! The negative issues it has brought to the fore range from cyber-bullying and trolling, through to increasing concerns over data privacy. And it’s…

Keeping customers happy when implementing a social media strategy

The brakes are off, the lights are green and 2016 is well underway. 10 years after Twitter was founded and Facebook became a mainstream platform, another batch of social media strategies are being rolled out by marketers. Objectives will include lead generation, reach and awareness, community growth and improving sentiment.

How can data interpretation fuel storytelling?

As a community manager I get to see the back and front end of a lot of audience platforms. Seeing the content that resonates on a community feed and then ‘popping the hood’ to see how the content actually measures up against other posts and types of interactions. Simply gaining…

Influencer marketing is NOT dead

You may have read about Essena O’Neill, the teenage online ‘influencer’ who recently deleted her social media accounts due to pressure to maintain the perfect image. Although she had hundreds of thousands of followers and various companies contacting her to market their products, the time and energy it was taking…

Achieve all your event objectives by creating a “social cyclone”

What are your main objectives when your company attends an event? Leads? Awareness of new products and service? Positive brand interactions? Whatever your ultimate end goal is, more often than not, the marketing activities that I see, especially across digital and social, do not tie together with a clear ‘line-of-sight’…

How To Find Your Customers On Instagram

So, you’re using Instagram to engage with your audience and share valuable content? Whilst this is a great use of the tool, there will be many customers who have not seen your marketing efforts and are not aware of your account. How can they be found amongst the millions of…

Understanding the social journey from screen to holiday selfie

The days of visiting actual travel agents and waiting on faux leather couches to be served whilst being visually accosted by A1 posters of smiling families splashing in the waves and creatively bankrupt taglines (“New Zealand! Bring Your Mum!”) are long gone. A holidaymaker’s entire journey from skiving off work…

3 ways to uncover the best times to post on social media

Every 6 months or so another infographic appears informing us of the best times to post on each social media platform. Well I can tell you that most of these timings are unworkable. Useless insight that is meaningless. Why? Because the best times to post depends on a number of…

3 social insights that move the needle on ROI for travel

There is a lot of social noise when it comes to travel. From flights and holidays to hotels and destinations; brands and consumers alike are chatting, posting and broadcasting on social media. In all that noise though, there is insight that can change the game for travel brands. Get it…

Bowing to social pressure

Sometimes brands make mistakes. Sometimes they are huge, glaring, thousand foot high mistakes in neon pink and people usually have something to say about it on social media. In the ramp up to Super Bowl XLIX last night (the most social superbowl ever!) many brands released their…

Search results for "brand awareness"

SHOWSTOPPING SOCIAL PACKS A PUNCH

Why use Instagram to Promote your B2B Business?

Jolly Good Social: the true meaning of knowing your audience

What to post on LinkedIn – part 2 ✌️

Modern Slavery and Human Trafficking Statement 2022

What to post on LinkedIn?

Top Metrics for Paid Media Campaign Performance

8 content ideas for social media

The role of Social Media in the B2C Purchasing Journey

Social Media Tips – The Basics

How Social Media Helps to Promote Mental Health

Filling up the food content funnel

Zoggs hires immediate future to launch new Ecolast swimwear

Travel buyers shift the social conversation

Creating an effective hashtag strategy

Don’t make ad’s make TikTok’s

Top Tips: Writing Better Social Content

Social Media Moments: Once More with Meaning

Supporting causes on social media

Don’t get caught-out by last minute Paid Media buying

Episode 64: Serious Social – Succeed on TikTok with the IFers

iOS14 and Facebook Ads – what you need to know

Episode 63: Serious Social – Dishing the dirt on data

How social will change as lockdown lifts

Episode 61: Serious Social – Making your moment marketing meaningful

The power of social listening

Inclusion and diversity are here to stay

Stats to help you define your social customer journey

Episode 53 – Serious Social: The customer journey on social resembles a Jumanji map

Episode 51: Serious Social – The hidden complexity of social media copy

Episode 50: Serious Social – Unlocking Paid Media Excellence

Episode 49 – Serious Social – Read the feed

A single Social Media advert does not deliver meaningful demand generation

Social Media Marketing: In-House Vs Agency

Lessons from a failed launch

Tracking your social success

Episode 33: Serious Social – Social secrets from the insurance industry

Episode 30: Serious Social – Why businesses not utilising staff’s social media profiles is a key business fail

Christmas is saved with Twitter’s Holiday Hub

Social snapshot – 05.08.2020

Episode 18: Ho Ho Ho! Christmas is trending

Social Snapshot – 15.04.20

Ep 1: Serious Social – Data is a core component to Social Media success

Ep 1: Serious Social – Data is a core component to Social Media success

Nostalgia: why embracing the past is the way forward for social marketeers

5 ways to be more creative in social media

The Art of Instagram & the Masters of Disguise

Understanding the Social CTO in 3 mins!

You’re not spending enough on Paid Media, and it doesn’t make sense

Why focusing on the sale and evidencing investment success is killing your Social Media!

#Trashtag – the hashtag for greater good

Social Media Industry Benchmarks – Where Do You Fit In?

Movements, World Cups and more… Facebook looks back on 2018

What to look for in your next social media influencer

A single ‘buy now’ post on social will never deliver your long-term commercial goals

What sort of person are you?

Facebook launch ads on Stories

Snapchat and Amazon team up to allow you to buy products by taking a photo of them

Goodbye still imagery

Instagram vs YouTube. How is the war front moving?

Instagram– a gift that keeps on giving…

The lowdown on Snapchat’s new six-second unskippable ads

LinkedIn goes all-in on B2B with video sponsored content

Snapchat launches Bitmoji Deluxe and its own In-App store

GDPR, increased social use…it’s time for a social media policy review

Facebook ups charitability for #GivingTuesday

5 kinds of YouTube videos driving shopping patterns

Shoppable Posts on Social

A look back at a summer of travel on social

Vanity metrics are bovine dung

The meaning of Reddit in a Facebook dominated world

What makes a good back to school campaign?

The Art of The Takeover

Live Event Social Media Checklist

A Pinteresting new feature for promoting apps

7 Ways To Improve your Live Streaming

4 ways to increase your CEO’s social media presence

Why get a dog and bark yourself?

The future of customer service is… ROBOTS!