X Immediate Future

What’s turning your followers off… and what you can do to keep them!

Your audience on social media can be a fickle, and tricky one to crack. But it’s a quest worth fighting for! Did you know an astonishing 47% of people who follow brands on social are more likely to visit the company’s website? Precisely why it’s important to…

How Social Media Command Centre’s deliver triumphant business results at peak periods

By adjusting your approach to social media during your businesses peak period, you could turn a stressful and potentially fearful time into a victorious experience delivering spadefuls of ROI. We’ve heard it before: “social can be your best friend or your worst enemy”. This is never truer than during your…

Embracing a digital career? – 3 pieces of advice you’re rarely told

Whether you’re at the beginning of your journey working in digital or progressing a career, it seems to me that conventional paths to success are not all that common. In fact, getting on in tech often comes from idiosyncratic and unorthodox approaches. This Sunday, I had the rare and amazing…

What has Instagram got up its sleeve?

The big social media giants, mainly Twitter and Facebook, have been making quite some noise lately announcing constant functionality and advert changes in the last few months. If you need a refresher you can find out more from our previous blogs: Facebook’s Product Ads target specific products to those…

Is social media real-time making traditional media no time?

Did anyone hear about Madonna’s fall last week? Well, yes I think the whole world did and they heard about it in the precise moment even if they weren’t watching the Brits. #BRITs2015 anyone? The power of social. By the time the newspapers had printed…

The importance of regular social profile audits for brands

How many social networks do you have a personal account on? Now think about how many you actually use on a regular basis – those two numbers will most likely be different, and from a personal perspective that is not necessarily a negative. Now ask yourself the same questions about…

How to reach the 90% of CEOs who never respond to cold emails or calls

According to InsideView, the majority (90%) of CEOs will not respond to cold calls or emails. This is of course a hard segment to reach as they deal with high-level challenges on a day-to-day basis leaving them little time to take…

Retailers are still not capitalising on social commerce boom… and it’s insane!

Yahoo first coined the phrase social commerce back in November 2005. Since then, many platforms and brands have tried to harness the concept. As happens with innovation, some early efforts were unsuccessful. Things are wholly different now. At a time when retailers are fighting tooth and nail to gain an…

Influence is not equal – there are three types for starters

So Facebook has at last, after 4 years, got its patent to identify influencers and experts in a social network. And so influencer marketing comes back centre stage. I say it comes back, because when immediate future started 11 years ago, influencer marketing was a hot tactic.

And Finally…we have moving pictures

Moving pictures. The phrase has been around for more than one hundred years but in 2015 they really are just that. Only the buzz name for them is cinemagraphs. And they are the next big thing in social media and marketing opportunities. Based on the humble GIF file, they are…

“Power” tools of social media changing the political landscape

Some of the staff at Immediate Future are former journalists who have made a transition from traditional media to digital media and now to social media. Some try to forget they even used the humble manual typewriter with all that heavy industrial noise back in 1990. Seems a lifetime…

Which brands made the most of Chinese New Year on social?

Fireworks illuminated the skies across Asia as millions celebrated the Year of the Sheep on Thursday. Wednesday night, Lunar New Year’s eve, was marked by loud booms as people set off firecrackers across china and families came together to enjoy the festivities. In China over 600 million people use online…

4 ways to make your brand’s social voice sing

Voice is a big thing for me this week, partly because I have a cold and appear to be losing mine, but mostly because so many brands on social, need one. There is just no excuse for posts and tweets that are vanilla, samey and predictable? After all, most brands…

Upload your edited video to Vine in 4 easy steps!

Today I am going to show you how you can take your pre-made video content on your desktop computer and turn it into a Vine in 4 easy steps. Of course the real first step is producing some really top quality video content, but here’s some I borrowed earlier –…

How relevant are you? Facebook reveals all with its relevancy score

The fact that Facebook can pinpoint your exact position, geographically targeting ads if you are within a pre-defined proximity from a location is creepy right? Creepy it may be, but very useful for advertisers when used correctly. Yet, geo-targeting isn’t the only option when it comes to ensuring your ads…

5 (of many) reasons that social should be the heart of your digital transformation initiatives

It is very exciting to be at immediate future at the moment! Everyday we are having conversations with intelligent people at brands who are embarking on a digital transformation journey. Within the first few slides in our presentation documents we share a common immediate future belief “social is not the…

How will you say ‘I love you’ this year?

They say technology is ruining personal relationships, with a study recently published in the journal Psychology of Popular Media Culture reporting that 70 percent of its participants, “all of whom were married or cohabiting heterosexual women, said that smartphones were interfering with their relationships” (Tech Times 2014) …

Internet ASBOs – how effective could they be?

People who spread racial hatred on social media could soon be issued with ‘Internet ASBOs’ under new proposals from a group of UK MPs. The proposals seek to ban users who persistently spread racial hatred online by extending existing legislation that prevents convicted sex offenders accessing the Internet,…

Now we’ve entered the 100-day countdown – how much will digital influence the general election?

A lot we think. I saw a quote last week in an article that was shared by @SaraFdezM that got me thinking – if social helped get Barack into the white house – when will it catch up in the UK elections? As…

Social Login is becoming prolific, but how safe are your details?

Convenience has been at the fore-front of user experience in computing for at least the last 30 years and for the web, this emphasis on convenience has resulted in the proliferation of easy-to-use login services. After all, who wants to fill in lengthy forms…

Enough with the vanity social media metrics!

Brands are demanding results from social media. They want ROI. Quite rightly too. Social has matured and now investment is required for paid and organic (and the content to go with it all). Yet 52% of marketers say they still struggle to prove the worth of social…

The British Army’s 77th ‘Social Media’ Brigade

As announced last month the British military have launched the 77th brigade, put in place to directly combat extremist propaganda and the digital…

Bowing to social pressure

Sometimes brands make mistakes. Sometimes they are huge, glaring, thousand foot high mistakes in neon pink and people usually have something to say about it on social media. In the ramp up to Super Bowl XLIX last night (the most social superbowl ever!) many brands released their…

Is Twitter going through an identity crisis?

Over the past few days, a number of announcements have come out of Twitter HQ about new features – both for users and marketers. The option to privately message more than one user at once has been a glaring omission from Twitter for years. But with the announcement yesterday that…

If the social s#@t hit’s the fan, don’t be an ostrich!

Even ostriches don’t bury their heads in sand; it’s a myth that probably originates from the birds defensive behaviour of lying low and pressing their long necks to the ground in an effort to be less visible. I’m no longer shocked by the volume of brands who are yet to…

New Year, new you, new campaigns

What can we learn from the health and fitness industry when it comes to engaging customers? Every January marketers spend thousands of pounds on health and fitness campaigns, targeting Brits who are trying to shed their Christmas pounds and fulfil their New Year resolutions of being fitter and healthier.

6 brand damaging social media profile hacking incidents

Unless you have been living under a rock recently, I am sure you will be well aware of an increasing cyber security risk facing brands, organisations and public figures in today’s hyper connected world. The likes of Sony, for example, have been hounded with a series of attempted and successful…

How to shine on social in 2015

So I attended this Drum event just before Christmas which was all about how to run an agency and be a leader. Half of the session was led by Simon Hartley from Be World Class whose whole business mantra is focused on what differentiates…

LinkedIn and Facebook turn attention to connecting your office

Last week Facebook and LinkedIn announced their intention to focus on social enterprise. Facebook at work launched with small scale trials by invitation. It functions like Facebook, but allows for a separate login and the opportunity to keep work and personal separate. LinkedIn, already considered the de…

What will Twitter’s new ad strategy mean for advertisers?

Twitter is planning to expand its advertising offering by selling media within third-party apps and sites. This will allow the platform to be utilised to market to people that don’t currently use it but may see a tweet online in embedded streams or publisher apps. Examples of publishers which could…

New software can predict personality traits – What does your Facebook profile say about you?

Research and software released this week suggests that computers can predict our personality traits with a higher accuracy rate than our friends, family or spouse. Should we be scared or excited by the prospect of computers using the data we share online to make informed decisions? We’ve…

LinkedIn Publisher platform available to all – How to make your content stand out

It was once open to an exclusive club of only the most respected and the most influential, with the likes of Richard Branson and Barack Obama being part of the elite. But now, LinkedIn has opened its gates to all. It was announced last week that the LinkedIn publisher platform…

6 uses for Bing Translate in Tweetdeck

Bing, the Microsoft owned, ever-growing search and data resource has returned its translation feature to Twitter-owned monitoring suite Tweetdeck. Originally introduced in July 2013 the service offered users a two click option to get quick and dirty translation of any none-native language tweet in…

Scare tactics: How far should you go?

The UK Government’s new anti-smoking video has been dubbed as its most striking visual yet. If you have not yet seen it, the video shows a dad with his kids in the park, rolling up his cigarette. As he prepares his cigarette, the tobacco packet is filled with mucus and…

What is the future of the social media department?

As we move through social media maturity, with some organizations already focusing on optimizing activity and performance based models, the question is – when does social media just become part of everything else? And what is the future of the social media department or even team?…

3 reasons social media professionals need to step up or risk their jobs

There are almost 10,000 vacancies for social media manager on Indeed right now and the numbers keep on growing. In fact there are even more jobs in social media, especially when you search for social analyst, content manager, editor and the many burgeoning job titles. There are university courses and…

Customer social service – what’s the standard?

At the back end of last year myself and a colleague delivered a social media training session to a customer service team – slightly different audience to the marketing bods that we are used to. And what was the purpose of the session? It’s actually something that we as social…

It’s Christmas and we just wanted to say ‘Thank You’

Merry Christmas and a Happy New Year The team would like to thank you all for your continual goodwill and loyalty throughout the past year. It’s been a fantastic 2014 and your support has been amazing. Expect to see a lot more of Immediate Future in 2015 as we have…

The best of short-form video in 2014 – Vine or Instagram?

With the news over the last few weeks that Instagram now has more active users and at $350m is worth more than Twitter, audiences clearly have a huge appetite for rich content. Short-form video is something that brands are already doing really well, but…

Facebook to roll out call to action buttons for Pages in 2015

It has been a very busy year for Facebook, from the re-launch of Facebook Atlas; which has opened up up new opportunities for re-marketing without cookies and linking online ad engagement to offline purchases; to Facebook’s rooms, a new way to discover and explore interests with like-minded individuals. It’s clear…

Content Marketing and Social Media in 2015 – the predictions

As we near the end of yet another jam-packed year we take a look at a selection of content and in social media predictions as forecasted by leading industry experts. Here are some our favourite predictions from the clever folk over at Strategy Digital: Content will continue…

Engagement, Demographics and Age trends: The Essential Social Stats of 2014

2014 has been something of a segmentation process for the top social media channels. Revealing the true age, genuine activity and fluctuating engagement levels of some of the most active social groups. Despite attempts by Twitter to take action to re-engage dormant users with features like custom news feeds during the World Cup and similar…

Terrorism and Social Media

This week has seen two horrifying terrorist attacks, the Lindt Café Siege in Sydney and the Peshawar School Attack, both resulting in tragic loss of life and inspiring heartfelt online responses in the form of the hashtags #ILLRIDEWITHYOU and #IndiaWithPakistan Monday saw Sydney struck by terror when at 9:45am a…

Sony Pictures Crisis and Social Media

The debate that has erupted after Sony’s David Boies’ “cease and desist” letter to media outlets was published invokes the paradoxical nature of trying to control and predict the media a la; have you ever walked into a crowded bar and demanded everyone stop talking?…

Is it a yay or nay for the Facebook “Dislike” button?

You’re scrolling through your newsfeed when a friend shares some unfortunate news, and naturally you want to express your sympathy. Do you click “Like”? It just doesn’t seem appropriate! So how about “Dislike”? It’s a question Facebook CEO, Mark Zuckerberg has recently been mulling over. The suggested addition of the…

YouTube most viral videos of 2014 – what can be learnt?

Earlier this week YouTube announced its Top 10 most viewed videos of 2014. Coming up in tenth place was the 10 Hours of walking in NYC as a woman showed the multiple harassments she undergoes in one day despite being very…

Are All of Your Ads Being Blocked? The Rise of the Adblock

It’s been a tough time for advertising execs as the industry fights on several fronts; with first the news that half of media spends on display ads via Google may have been wasted on “non-viewable” impressions, to…

Search gets social: From Facebook to Twitter, search is trending

This week it seems social is all about search. Led of course by Facebook’s news that it is rolling out its graph search on iOS as a keyword search. Well it is launching in America for now, but coming soon to other countries both on mobile and desktop (and android…

Are Any of Your Ads Being Viewed At All?

An eye opening study this week released by Google on the state of the ad viewablity has startled advertisers. According to new research, the 5 Factors of Viewability, an estimated 56.1% of ads are not seen by human eyes. If you’re an advertising exec with a media…

How did Uber get to be worth $40 Billion?

From success to scandal, Uber are never far from the headlines. Having announced today the latest $1.2 billion dollar cash injection they have received, you can’t help but ask…How have they created a $40 billion company in 5 years? From stereotypical Silicon Valley beginnings, Uber sprung onto…

#Skeletakeover and #SecretScanta The Top Social Campaigns of Winter so far

Last Christmas they gave us #hareandbear but the very next month they took them away. This year instead of a deer they gave us a penguin, special. This time of year we annually see some of the most engaging social campaigns and as the holidays rapidly approach.

App Install Ads on Tumblr

You’re on your phone, in an app, an ad pops up, what are you more likely to spend your money on? • A Jacket • A Meal • An App SPOILER ALERT; It’s an app. Everyone and their mum wants you to download their app these days, from…

Twitter gear up for the festive season with ‘Offers’

After the madness of Black Friday and Cyber Monday, we are all gearing up towards one thing: Christmas. As more people go online to buy and research products, Twitter have got involved with a social commerce launch of their own. That’s right – after giving merchants the ability to sell…

The propriety of hashtags, and the power of appropriate content (and a brief lesson in cricket)

This week, Twitter came out in force to remember the tragic death of Australian cricketer Phil Hughes, with a range of poignant hashtags. The first of the Phil Hughes hashtags was #63notout – a reference to the score he was on when he was hit on the neck…

Black Friday is upon us

It has been predicted that this year’s Black Friday will be the fastest growing online sales day of the year, with an estimated 28% year-on-year growth in sales (Social Bro) in the US. Over here in the UK Black Friday has also been taking retailers by storm, thanks mainly to…

Nod to Doug Kessler – Insane Honesty in Content Marketing

I was tracking the conversation yesterday at the Content Marketing Summit on the #content2014. With the knowledge it was my blog the next day I thought I would perhaps cover the key topics and themes from the event in this post. I took to Crimson Hexagon to help me quickly…

It’s not just Vloggers that need to know ASA rules

Today the BBC reported a crackdown on paid promotions via vlogging (video blogs). The example was given of Mondelez brand, Oreo, paying well-known vloggers to promote their biscuits (not a new or particularly unethical practice in itself). However, the vloggers did not declare that this was a…

What is Dark Social and What You Should be Doing About It

New research undertaken by RadiumOne has revealed that of all online sharing activity in the UK, only 26% is visible and traceable by marketers. A staggering 74% of all online sharing takes place in Dark Social, the term for one line content sharing that denies…

From real-time to data driven personalisation, how Coral tackle social

Sharing content that is relevant to your audience at the right time is one of the main facets to success on social channels, but as we heard from Tania Seif at the most recent Social Speakeasy, it is especially important for betting firm Coral. Learning fast and playing catch up…

5 Ways to Optimise Content for Short Attention Spans

With 8 in 10 adults in the UK adopting the “second screen” culture and indulging in the availability of endless entertainment and information online, attention spans have dwindled from 12 minutes to 5 minutes over the past 10 years in our offline lives and…

Uber partners with Spotify: A Great Partnership with a Bad Rep

Following a mutually evolving development towards an increasingly more convenient and on-demand service, one focusing on music the other on cabs, it was surely inevitable that the music streaming platform Spotify would partner with taxi-cab booking app Uber for a service that would culturally tie the brands…

Snapcash

Snapchat have joined forces with online payments company Square to bring you the latest peer-to-peer money transfer service, Snapcash. Simply put, it means Snapchat users can now transfer funds to contacts as easily as starting a chat, typing a dollar sign followed by an amount and hitting the green…

Personalising your content: Key marketing trends for 2015

As we approach the end of the year, two things are certain that we can look forward to: Christmas [obviously] and 2015 predictions. That’s right, because over the next 6 weeks, the good and the great of social media will be sharing their predictions and forecasts for 2015. Whether it’s…

Facebook updates its privacy policy, but who really benefits?

Last week, Facebook updated its privacy policy alongside the terms and conditions, with the intention of making them more appealing and comprehensible to users. By launching a new Privacy Basics microsite alongside the changes, it is, on the surface at least, handing more control back to the…

What can Snapchat offer brands?

Over the weekend The Sunday Times reported on yet another big social media valuation, this time it was Snapchat’s turn to grab the headlines with a $12bn valuation. It follows the highly anticipated first ad running across the messaging platform last month – a 20 second trailer for horror film…

Breaking traditional marketing models – reactvertising, real-time, agile, social command centres and other such buzz terms

This post has been inspired this week by a hell of a lot of model drawing, inter-brand and agency conversations – scoping the models that will shape our clients in 2015 based on sterling work during this year so far in the real-time social arena. Then this video came up,…

Social swarms are forcing businesses to change – 3 threats you need to know

When the social world swarms around an issue or to protest, change happens (most of the time). In many instances this is for a greater good – for injustice, to correct a wrong, or defend a situation. From the world changing Arab Spring; to the recent, and heart-warming, search for…

#MontyThePenguin taking social media by storm

John Lewis ads over the past few years have always been a hotly anticipated affair, and for many marks the countdown to Christmas. The department store is renowned for creating highly evocative commercials which tell moving stories around the magic of Christmas and going the extra mile for our loved…

5 great tools to discover fresh and relevant content

Sourcing fresh content that genuinely engages and adds value among your community is always a challenge. Making sure you discover content that is not only fresh but also on-trend and totally relevant for curating back to your social following is key to gaining positive…

5 Reasons Why You Should Be Using Infographics

5 Reasons Why You Should Be Using Infographics The use of infographics in marketing and on social media is nothing new but here are a few reasons why you should be using these incredibly versatile tools; 1) 90% Of Information Transmitted To The Brain Is Visual. Your eyes have more sensory…

The death of the whitepaper for B2B marketing?

Over the last few years, white papers have become extremely popular and effective as a content marketing tool for B2B marketers. With so many companies pushing their whitepapers, we now have a deluge of content. Has the white paper reached saturation point? White papers have gained significant adoption as an…

Spot.IM – The on-page social network that hits the Spot for brands

Brands use Facebook and Twitter in a variety of ways, most of them very successfully. But as effective as they are, existing channels don’t necessarily result in more sales, page views or direct engagement with the customer. Spot.IM, a free, one-size-fits-all social network, aims to…

Cleaning out the internet cobwebs here comes: Facebook Rooms

Last week the guys over at Facebook Creative Labs launched a new app ‘Facebook Rooms’ – the app seems to take inspiration from the 90’s style chat room where users can create ‘rooms’ based on a specific topic of interest. Rooms can be created around themes ranging from skateboarding and…

Cosmopolitan Skillsets – Linkedin Maps the Skills Unique to Each City

Linkedin, the “Facebook for business” has released maps of the USA and Europe converting user’s professional skillsets data by city and area. A welcome step towards providing visualization of Linkedin’s unique mountain of data, the maps released last week provide a…

Why Twitter data is so much more than real-time trend spotting

Moves are afoot, and money is being spent, to dig a whole lot deeper into the Twitter conversations. Earlier this year Twitter gave researchers data grants to back-test hypotheses with large quantities of historical data. It is also funding (to the tune of $10m) an MIT programme to analyse social…

You Won’t Believe This – Facebook Moves to Filter Out Clickbait

The rise of Clickbait headlines on social networks is a content marketing tactic that we’re all familiar with, and many of us now bored with. From Buzzfeed to Upworthy, Clickbait has garnered some content aggregate sites with unprecedented hit ratios in the last few years. However, Facebook has recently changed…

Nestle’s #lastrolo campaign – a missed opportunity?

Nestle relaunched the Rolo online brand earlier in October with the classic strapline ‘Do you love anyone enough to give them your last Rolo?’ via a series of five videos, and the immediate reaction has been largely positive. They’ve racked up over 180,000 views on YouTube in just over two…

The Curation Economy – Abundance to Poignancy

As digital content marketers we are in the throes of two concurrent data revolutions. That of Big Data and secondly, the contextualization of big data. You won’t win customers with Data solely – but when you use…

Facebook stepping up to assist in disaster relief efforts

Social media is saving lives – a bold statement perhaps, however as smartphone usage continues to grow, it is becoming a whole lot easier to contact loved ones and emergency services should a catastrophe hit. Even when power is lost, mobiles can become the go-to tool in emergency situations. Take…

Social Media Law Updated – Deterring the Troll

Internet trolls will (from March 2014) face up to two years in jail under new laws proposed by Justice Secretary Chris Grayling. The previous maximum term of 6 months will be quadrupled under the plan to tackle the “cowards” who post abusive comments online. Mr Grayling said the plan…

Cyber Security – how do you protect yourself?

The next phase of The Government Cyber Streetwise has launched. This time it’s tackling the subject of passwords. On average a person will have between 19 to 26 online accounts, (figures according to Experian), 25-34 year olds being the most prolific users with no fewer than 40 online accounts per…

It’s About the Data, Stupid (And how to use it!)

It sounds bizarre, but it’s predicted that by 2017 the CMO will spend more on technology than the technology officer will. (Gartner.) Following on our post on the coming age of Social Intelligence, data-driven marketing is…

Balancing multiple customer segments in social media, and how not to be an idiot

Nearly one in two people in the UK will get cancer. But, as we learned from Amanda Neylon, Macmillan Cancer Support’s Head of Digital at the Social Speakeasy, 38% will not die from the disease. Macmillan exist to improve the lives of everyone living with cancer. Engaging and inspiring others…

Social Listening is Dead | Long Live Social Intelligence

The next generation of social listening is fast coming. Whilst social media offers a vast wealth of consumer data in response to brands and initiatives, solely monitoring the social sentiment will not provide the complete, deep nuances of consumer social interaction. Listen up; your social listening needs to be more…

If you like it then you gotta put a screen on it!

In a world where the constant battle to strive to make things smaller and smaller seems to be never ending, the boys (and girls!?) over at Tiny Circuits have created a miniature screen that you can put on…well…basically anything. At an inch across (diagonally), the…

Top Tips for Real Community Management

Having managed communities spanning from global secret music parties to Euro-wide white goods brand, and having been lucky enough to have had both the freedom to experiment with new platforms and new types of content, with the discipline of strict brand guidelines and superb customer service; we feel it’s only…

Fact: social media is influencing consumers

Focussing on the elements that influence and shape user preferences online, The Social Consumer Study explores how connected consumers are in today’s ‘always on’ environment. What is clear is that buyers are far more likely to invest time, money and trust in an emotional brand – something…

5 steps to B2B Real-time social for Thomson Reuters

Yesterday we wrapped up a social command centre for the Thomson Reuters brand Accelus OrgID. It has been a week of frenzied content creation, tweeting and posting. All designed to amplify the company’s presence at Sibos 2014 (a major financial trade conference) and drive leads. And in our experience, real-time…

Are you getting high off social?

For many social media users, the answer is a very probable yes! Picture this scenario, you’re out with friends, catching up on the latest juicy gossip – no matter how riveting the conversation may be, hands up how many of you will check your mobile at least once, to get…

Are all social marketers at risk of developing a split personality disorder?

Despite the ubiquitous nature of social media and its increasing impact in digital marketing, the majority of marketers fail to maximise the channel’s full potential. We are seeing it time and time again. What many seem to have forgotten is that social is sold on relationships. In an earlier blog…

Facebook, Ello and the new social media war?

With a reported 31,000 sign-ups per hour on Thursday 26th and a current growth rate of double that every day, Ello, a brand new social networking site has already made huge waves in the tech world. The question to ask now is – is this is biggest new hype or…

Instagram Ads launch in the UK

It’s official. Instagram Ads are going live in the UK. Like Pinterest before them, the photo sharing app is evolving into an advertising hub for social businesses. Having tested sponsored ads with select partners such as Channel 4 and Waitrose, all UK brands will soon have the opportunity to promote…

Get your GIF on

If you’re like me you probably have an attention span that can only be measured in nano-seconds. To grab your attention online, especially on social media, things need to explode and cartwheel about just to stop you scrolling for 5 seconds. That being the case I…

3 reasons why Tesco’s CEO needs a social presence

Since yesterday, Dave Lewis, Chief Executive at Tesco, has been in the firing line. He is new to the role and battling against a crisis that, whilst not of his making, puts him centre stage. Yet a search on the networks shows that Mr Lewis has no…

How the fashion industry is leading the way in digital

“Luxury retailers are leading the way with in-store technology” was the title of an article that I read recently and something I have been watching for a while. Yes, because I have a natural interest in fashion but also for me I really believe that the fashion…

The summarised social journey to B2B ROI

Last week Katy Howell and Tom Ball shared their insight and experiences in b2b lead generation through social. Get up to date on key takeaways from their live discussion here, and discover the difference that creating and distributing valuable, relevant and consistent content can make to attract your target audience…

Social media activating political progress

Social media has changed the way we communicate and engage with politics, igniting grassroots activism, clearly demonstrated in the lead up to last night’s no vote, in the Scottish Independence Referendum. With so many taking to social media to share their 2 cents, it became an open forum for the…

Should B2B marketers be emotional?

News flash! B2B marketing is emotional. More and more marketers are recognising the importance of psychology behind purchases, and the emotional state that customers are in when they connect with a brand. Not dissimilar to the concept of H2H (human 2 human). Brands need to lose the unnatural techie jargon…

S-Commerce hits new level with the introduction of Twitter’s Buy button

You will soon be able to purchase items from Twitter, as the micro-blogging service announced this week that they are featuring a ‘Buy’ button on tweets. This is a big step for Twitter as they enter the realm of e-commerce, and the new button will sit inside a tweet and…

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What’s turning your followers off… and what you can do to keep them!

How Social Media Command Centre’s deliver triumphant business results at peak periods

Embracing a digital career? – 3 pieces of advice you’re rarely told

What has Instagram got up its sleeve?

Is social media real-time making traditional media no time?

The importance of regular social profile audits for brands

How to reach the 90% of CEOs who never respond to cold emails or calls

Retailers are still not capitalising on social commerce boom… and it’s insane!

Influence is not equal – there are three types for starters

And Finally…we have moving pictures

“Power” tools of social media changing the political landscape

Which brands made the most of Chinese New Year on social?

4 ways to make your brand’s social voice sing

Upload your edited video to Vine in 4 easy steps!

How relevant are you? Facebook reveals all with its relevancy score

5 (of many) reasons that social should be the heart of your digital transformation initiatives

How will you say ‘I love you’ this year?

Internet ASBOs – how effective could they be?

Now we’ve entered the 100-day countdown – how much will digital influence the general election?

Social Login is becoming prolific, but how safe are your details?

Enough with the vanity social media metrics!

The British Army’s 77th ‘Social Media’ Brigade

Bowing to social pressure

Is Twitter going through an identity crisis?

If the social s#@t hit’s the fan, don’t be an ostrich!

New Year, new you, new campaigns

6 brand damaging social media profile hacking incidents

How to shine on social in 2015

LinkedIn and Facebook turn attention to connecting your office

What will Twitter’s new ad strategy mean for advertisers?

New software can predict personality traits – What does your Facebook profile say about you?

LinkedIn Publisher platform available to all – How to make your content stand out

6 uses for Bing Translate in Tweetdeck

Scare tactics: How far should you go?

What is the future of the social media department?

3 reasons social media professionals need to step up or risk their jobs

Customer social service – what’s the standard?

It’s Christmas and we just wanted to say ‘Thank You’

The best of short-form video in 2014 – Vine or Instagram?

Facebook to roll out call to action buttons for Pages in 2015

Content Marketing and Social Media in 2015 – the predictions

Engagement, Demographics and Age trends: The Essential Social Stats of 2014

Terrorism and Social Media

Sony Pictures Crisis and Social Media

Is it a yay or nay for the Facebook “Dislike” button?

YouTube most viral videos of 2014 – what can be learnt?

Are All of Your Ads Being Blocked? The Rise of the Adblock

Search gets social: From Facebook to Twitter, search is trending

Are Any of Your Ads Being Viewed At All?

How did Uber get to be worth $40 Billion?

#Skeletakeover and #SecretScanta The Top Social Campaigns of Winter so far

App Install Ads on Tumblr

Twitter gear up for the festive season with ‘Offers’

The propriety of hashtags, and the power of appropriate content (and a brief lesson in cricket)

Black Friday is upon us

Nod to Doug Kessler – Insane Honesty in Content Marketing

It’s not just Vloggers that need to know ASA rules

What is Dark Social and What You Should be Doing About It

From real-time to data driven personalisation, how Coral tackle social

5 Ways to Optimise Content for Short Attention Spans

Uber partners with Spotify: A Great Partnership with a Bad Rep

Snapcash

Personalising your content: Key marketing trends for 2015

Facebook updates its privacy policy, but who really benefits?

What can Snapchat offer brands?

Breaking traditional marketing models – reactvertising, real-time, agile, social command centres and other such buzz terms

Social swarms are forcing businesses to change – 3 threats you need to know

#MontyThePenguin taking social media by storm

5 great tools to discover fresh and relevant content

5 Reasons Why You Should Be Using Infographics

The death of the whitepaper for B2B marketing?

Spot.IM – The on-page social network that hits the Spot for brands

Cleaning out the internet cobwebs here comes: Facebook Rooms

Cosmopolitan Skillsets – Linkedin Maps the Skills Unique to Each City

Why Twitter data is so much more than real-time trend spotting

You Won’t Believe This – Facebook Moves to Filter Out Clickbait

Nestle’s #lastrolo campaign – a missed opportunity?

The Curation Economy – Abundance to Poignancy

Facebook stepping up to assist in disaster relief efforts