linkedin Immediate Future

9 Ways to target on social you may not know about

As the minefields of social advertising get ever more complex and essentially a very far cry from simple tweet or post boosting we must move toward to putting audience first, defining your objectives and monitoring closely to optimising your targeting as you go. All very good practice, yes, but what other,…

How to ace your content calendars

A reoccurring question we’re asked is: what should go into my content calendar? Followed by: is there advice you can share with us? Or: what rules do you work to? So here it is. 15 steps that will help you to ace your content calendar: For example, if revenue growth…

Why data is a key element to social advertising

With the 82% rise in ad-blocking software, marketers are increasingly re-allocating resources away from digital display ads and drawing their attention to social. If you do have a slice of marketing budget assigned to social advertising, the rewards may very well be fruitful, and…

Give your online personal brand a facelift

I’m sure that many of you are well versed in brand building in the traditional sense, but when it comes to your own personal brand, how would you rate your online brand identity? These days, everything from landing a new job to scoring a hot date can result in an…

Keeping customers happy when implementing a social media strategy

The brakes are off, the lights are green and 2016 is well underway. 10 years after Twitter was founded and Facebook became a mainstream platform, another batch of social media strategies are being rolled out by marketers. Objectives will include lead generation, reach and awareness, community growth and improving sentiment.

Twitter to dump its 140 character restriction?

The limit of 140 characters on Twitter is destined to disappear, and may potentially be extended to an incredibly lengthy 10,000 characters, as reported by Re/code. “So what does that equate to in words?!” you may cry. That’s probably the length of a 2,000 word essay! Why…

28 things guaranteed to happen in social in 2016

There have been many predictions for how social media will play out in 2016. But enough of the speculation…here are 28 things that are guaranteed to happen. Do you agree with them? Have I missed any? Shiny new platform labelled the ‘next big thing’ will emerge. Digital professionals…

4 tips to optimise your (and our) blog in 2016

Having a blog, whether it’s on a personal level or a corporate level is, and will remain, a fantastic way of building a brand and showing your knowledge and expertise on a specific subject. In reading my esteemed colleague’s summary of IF blogs in 2015, I realised just how…

A review of the Immediate Future’s 2015 blog content

At IF we pride ourselves on leading innovation and helping to shape the next industry standard. Our recent award win evidences we’ve checked that box for another year. To many, our blog is their source of digital insight into what is about to happen within industry. With this in mind,…

The social phoenix

On November 17th 2015, Google+ rose like a phoenix out of the ashes, and has been reborn…again. This is not the first time the site has been rebuilt, and at a glance it would seem not much has changed apart from a minor facelift and a few buttons in…

Twitter: the new golden child in B2B lead generation?

When it comes to implementing Twitter as part of your B2B marketing and lead generation efforts, it can be easy to presume that the platform is best used for more ‘fluffy’ types of activity. These may be nurturing customer engagement or using it as a broadcast channel to push out marketing…

5 unique social media sites that you won’t have heard of

People say that there is someone in this world for everyone. Well the same is true of social media sites. Fed up with Facebook? Tired of Twitter? Loathing LinkedIn? Why not try one of these social networks? Although you are going to need some pretty niche interests to get on…

Don’t Gaff My Gif, Man

With the very recent developments in GIF posting on both Facebook and Twitter becoming somewhat relaxed the temptation to get involved in what seems like the most irresistible comedy action on social seems inevitable. When one can express themselves through the most iconic subtitled short…

New Age Recruitment

LinkedIn is one of the most used social media channels for recruitment and staffing, but how effective are all the other social media channels for recruitment purposes? Some say the death of the traditional paper CV is upon us, but this stance may be a bit premature, although it is…

Activate the ‘trident tactic’ to drive B2B event attendance

All too often driving attendance to events in the B2B world is an afterthought. Companies spend hundreds-of-thousands of ££’s on set-up, stands, design, product and offline marketing and organisation. Then, in the weeks running up to the event, they realise they have not placed enough focus on making their customers…

How crazy golf can unlock the power of your connected network

We call it ‘the power of a connected network’; uniting your workforce to harness the potential influence available on social. “Well that’s just social media tosh”, you might say. I assure you it is not. And here’s why: The most overlooked use of social is internal communications and it’s staggering.

Thought leaders and Bloggers of the World Unite!

When people think of paid advertising in social media they usually think of platforms like Twitter, Facebook or LinkedIn. Nothing wrong with that. They have hundreds of millions of users. But how about blog sites? Already blog sites offer thought-provoking and…

6 ways you get dirty, debatable and downright dubious social data

Social data is powerful. We should know, our performance-driven campaigns are based on extracting the right demographic, geographic and psychographic data from unstructured social conversations. It delivers results. Knowing your social data works. It works because we subscribe to the 10:90 rule by Avinash Kaushik who says…

Managing social content during Silly Season

We’re in the middle of the summer silly season – traditionally the time of year when there’s little actual news to report (unless of course, you consider air conditioning being sexist as headline news). And this is just as important for a social media strategy as planning…

Time to re-think: balancing content creation & content distribution

As serious marketers we are all well versed on the benefits of social media and content marketing. In reality as marketers, we have always produced ‘content’ anyway, albeit now the channels and types of assets have changed. We moved from print to website, brochures to PDFs & micro sites, seminars…

Easily Explore with Instagram

After being purchased by Facebook for $1 billion in 2012, Instagram has become one of the most influential social networking sites. Especially as it surpassed Twitter in 2014 to become the second largest social network in the United States. Furthermore, Instagram boasts 300 million active users, with over 30 billion…

How’s Your Facebook Relevance Score?

Facebook is as much an evolving ecosystem of data as ever before. We proactively share what we care about with people we care about at some of the most revealing levels of intimacy. It is no wonder that among such an environment of personal information, marketers can use this data…

5 ways to measure Snapchat marketing success

With more than 100 million daily users, and 71% of those falling into the 18-34 age bracket, many brands chasing younger demographics are now looking towards Snapchat as a way to engage with and market to their customers. Other than fear of the unknown,…

Context, not content, is king

It’s been 20 years since Bill Gates uttered the famous words “content is king” – and for the last two decades, it has been a mantra by which marketers have lived. But mobile and smart technologies have changed the way that people interact with brands and their content, which, in…

The difference a second makes

As busy professionals, I am sure that you often feel stretched for time to complete your ever-growing to-do list. As your inbox relentlessly piles up, have you ever uttered the words ‘there simply aren’t enough hours in the day’? Or if you are super busy, perhaps there aren’t enough minutes…

Make a success of your event using social media

Industry events, trade shows, exhibitions and all the other events that companies have to attend are, in many ways, a necessary evil. They are great fun, and they show the industry that “we are still here and we mean business”. However, more often than not, they cost the earth and…

Shining a light on mobile ad-blocking

A recent article published by the FT has announced that several mobile providers may soon be launching ad blocking software over their networks. This new service, developed by an Israeli start-up, Shine will block most types of advertising on mobile devices, including in-app advertising,…

How to target B2B clients at events on social

With all kinds of summer events on the agenda and the corporate convention season already rumbling away, marketers are increasingly looking for reliable ways to bide the attention of attendees, eager to solidify connection with their target prospects and make sure they stay on their radar to develop a promising brand relationship.

4 assessments brands must make before jumping into the multi-networking trend

As if you didn’t know already, social media is a noisy space. And the latest research from GlobalWebIndex (GWI) gives us one of the reasons why. Because on average people have 5.39 social networking accounts. Now that is a lot of chatter! But here’s the thing: for…

Mobile optimisation now mandatory

From 21st April mobile optimisation became mandatory, but we’ve all been doing this anyway right? Well, it appears now, and rightly so, we don’t have a choice as the almighty Google are now favouring mobile optimised and friendly websites over those that aren’t. What does this mean…

Re-mapping your thinking – 3 ways to identify B2B prospects on social

Recently, I have been working with clients across a wide range of verticals in the B2B space, from pharmaceuticals to chemical engineering to sports equipment. These disparate markets have completely unique business challenges, requirements, sales processes and routes to market. However, there is one thing that many of these companies…

Twitter versus a competitive Meerkat

“Exciting times for live video streaming” isn’t a term we expected to say this side of 2015 but the rate of new apps being introduced that are able to bridge the functionality gap, (Pan Pan, Nutshell, Hopper, Tworlds) has seen a big increase in the last few months. A gap that certain mainstream social channels…

How to reach the 90% of CEOs who never respond to cold emails or calls

According to InsideView, the majority (90%) of CEOs will not respond to cold calls or emails. This is of course a hard segment to reach as they deal with high-level challenges on a day-to-day basis leaving them little time to take…

4 ways to make your brand’s social voice sing

Voice is a big thing for me this week, partly because I have a cold and appear to be losing mine, but mostly because so many brands on social, need one. There is just no excuse for posts and tweets that are vanilla, samey and predictable? After all, most brands…

5 (of many) reasons that social should be the heart of your digital transformation initiatives

It is very exciting to be at immediate future at the moment! Everyday we are having conversations with intelligent people at brands who are embarking on a digital transformation journey. Within the first few slides in our presentation documents we share a common immediate future belief “social is not the…

Social Login is becoming prolific, but how safe are your details?

Convenience has been at the fore-front of user experience in computing for at least the last 30 years and for the web, this emphasis on convenience has resulted in the proliferation of easy-to-use login services. After all, who wants to fill in lengthy forms…

Want more engagement on social? 40 top words that generate more shares

Whether it’s more likes on Facebook, a higher number of retweets on Twitter or a handful of comments on LinkedIn; social engagement is good to see – a validation that your content is resonating with your audience and is worthwhile. More engagement then equals more eyeballs on your posts, which…

Scare tactics: How far should you go?

The UK Government’s new anti-smoking video has been dubbed as its most striking visual yet. If you have not yet seen it, the video shows a dad with his kids in the park, rolling up his cigarette. As he prepares his cigarette, the tobacco packet is filled with mucus and…

What is the future of the social media department?

As we move through social media maturity, with some organizations already focusing on optimizing activity and performance based models, the question is – when does social media just become part of everything else? And what is the future of the social media department or even team?…

Personalising your content: Key marketing trends for 2015

As we approach the end of the year, two things are certain that we can look forward to: Christmas [obviously] and 2015 predictions. That’s right, because over the next 6 weeks, the good and the great of social media will be sharing their predictions and forecasts for 2015. Whether it’s…

5 great tools to discover fresh and relevant content

Sourcing fresh content that genuinely engages and adds value among your community is always a challenge. Making sure you discover content that is not only fresh but also on-trend and totally relevant for curating back to your social following is key to gaining positive…

Top Tips for Real Community Management

Having managed communities spanning from global secret music parties to Euro-wide white goods brand, and having been lucky enough to have had both the freedom to experiment with new platforms and new types of content, with the discipline of strict brand guidelines and superb customer service; we feel it’s only…

Get your GIF on

If you’re like me you probably have an attention span that can only be measured in nano-seconds. To grab your attention online, especially on social media, things need to explode and cartwheel about just to stop you scrolling for 5 seconds. That being the case I…

3 reasons why Tesco’s CEO needs a social presence

Since yesterday, Dave Lewis, Chief Executive at Tesco, has been in the firing line. He is new to the role and battling against a crisis that, whilst not of his making, puts him centre stage. Yet a search on the networks shows that Mr Lewis has no…

Should B2B marketers be emotional?

News flash! B2B marketing is emotional. More and more marketers are recognising the importance of psychology behind purchases, and the emotional state that customers are in when they connect with a brand. Not dissimilar to the concept of H2H (human 2 human). Brands need to lose the unnatural techie jargon…

Facebook micro-sharing app ‘Moments’ – who cares and what does it mean?

Safe and small micro-sharing apps like Cluster have been adopted as a new way of sharing sensitive or more private information & content with a select group of people. In an attempt to compete in this space and allow its users to share information more selectively, Facebook is building a…

Pinterest, a picture playground?

Do you know which social media sites are best for your business? Most B2C companies would admit they focus their efforts towards Facebook and Twitter, whereas, B2B companies predominately use LinkedIn. Without research and insight it’s easy to make these assumptions, but are marketers are forgetting one of the largest…

Throw your B2B buyer a life jacket in a sea of content

The opening up of the LinkedIn publisher platform is another symptom of a potentially unwell state of content marketing. Quite simply, we are drowning in a sea of content and some of it is just ain’t that good. From the recent Content Benchmarking…

What are the repercussions of Facebook’s emotional contagion study?

Facebook has come under scrutiny recently over the ethical implications of a study conducted on its user base back in January 2012. The study manipulated over 689,000 user’s news feeds through fixing the sentiment of the content visible in their newsfeed and assessing the effects through “emotional…

Facebook Diversity report reveals…well…exactly what we all expected!

This week Facebook released their employee diversity report, a new ideal brought about by Google to provide more transparency over large tech companies’ employee intake. In theory, this is a nice practice which would reveal the fair and positive mix of race, sex and ethnicity amongst the…

Solving the content marketing conundrum

Marketers are spending more money on content marketing than ever before. But without a clear content strategy how can brands calculate ROI? We all know that for brands using social media, great content is key. But it’s knowing what to do with that content that is what brands need to…

Social app splitting and the move to mobile

With the popularity of mobile apps and the development of tablets and smartphones, it’s no secret that businesses (especially social platforms) are focusing their efforts on becoming more mobile. Why wouldn’t they? You go to work to work – you have your mobile device to be ‘social’ outside of work…

Squeezing value from social: Richard Clark shares his success story

Many marketers recognise the advantages in using social media, but those sentiments aren’t always shared. Particularly by the board. So the challenge is how to prove social value? We invited Richard Clark, former Online Controller at Argos.co.uk and a founding member of the Marketing team at Best Buy in the…

Facebook: The marketer’s friendliest platform?

Would you like to know which social media site offers the top tools to target users, or the best platform for building brand awareness? Look no further as the Direct Marketers Association’s Social Media Council introduces the first ever social media scorecard for the…

Shattering content for social media

We social media lot are unique. The job requires many skills and ‘special’ characteristics- creativity, organisation, energy and a love for everything techie. The campaigns we run seem effortless from the outside but trust me, every tweet, Facebook post or LinkedIn update requires meticulous planning.

Pure Blogging – 4 new blogging platforms for 2014

There are now countless blogging platforms on the web that specialise in a multitude of great features but which of these features do we actually need? Some of the most innovative new blog platforms strip away the list of add-ons and focus on the basics. Now, more than ever before,…

Social media does April Fools

Out of a plethora of April Fools pranks yesterday, there were some innovative, stand out ideas that showcased some of our digital friends’ creative thinking at its best. Here are some of the best; with ideas ranging from the weird, wacky and downright genius. With LinkedIn’s recently…

‘Amazing’, ‘Follow’, ‘Win’: What are the most powerful words to use for your social media posts?

Whether it’s writing headlines for blog posts or creating content for Facebook, Twitter or LinkedIn, the key to creating great content is testing. Test everything – from the topic, to the length of post, to the image and time of day – it requires constant testing and optimisation to find…

Maximise your social media measurement with Lucy Wren at the Social Speakeasy

For many brands using social media, you want to prove one thing: that your campaigns are delivering ROI. Whether it’s the number of Facebook likes, Twitter followers, the number of retweets, clicks to your landing pages, email registrations or product downloads, there are a multitude of metrics that…

Social media battle of the sexes

For all you ladies out there, it looks like we’re taking over social media, and smartphones are our weapon of choice – in a metaphorical sense of course! According to research conducted by PR agency Porter Novelli, also published by marketingmagazine.co.uk, women are dominating the social media…

Why ‘micro visuals’ are essential for your social media outreach

For brands using social media, visuals matter. No matter the platform and whether its Facebook, Twitter, LinkedIn or Pinterest, incorporating visual elements into your posts is essential. But its more than just using a random photo with your posts to fill the image quota on your posts. Quality, original and…

Have you pitched your Social Personality well? It may be the first stage to your new role

Being head hunted by a leading social media agency is a massive compliment and also quite daunting. When it comes via social media, then you know you have pitched your professional personality well, that someone sees you as a potential employee! When I was originally contacted by Indiana at immediate…

Being a recruiter, means being a marketer

To be an excellent recruiter, you must be an excellent marketer. Although the stereotypes in personal attributes to these two careers seem poles apart, the link between them is getting stronger. It is no longer about job boards or who you know (although that does play a part). It is…

Collaboration: the key to B2B lead generation

The way consumers purchase products has changed. The internet, and particularly social media, has transformed the ways in which consumers buy and research products. No longer do you simply walk into a shop and purchase a product you have never used before. Consumers are researching the product online: reading reviews,…

You have to sell your business to attract the right candidates

You have built your empire with blood, sweat and tears. You have a small, dedicated team who stand by you. They love working for you, they love the culture, the hours, pay, flexibility offered and the general working environment. So who wouldn’t want to work for you? Well it seems…

‘You have to pay to play’: Jerry Daykin shares his real-time social media secrets

Key to any effective social media strategy is the ability to monitor what people are saying about your brand across social networks, blogs and forums. There’s a wealth of data available at your fingertips – the challenge is how best to turn that collated data into real-time actions. We asked…

4 basic steps to CV writing, whichever way you want to present it

I personally think, in this era, you should be able to apply for a job virtually, send your LinkedIn profile, and have a video as a CV. As long as it has the following elements, then why does it need to be a plain old Word doc? Unfortunately I am…

The social job hunter

What better way to network than virtually, especially when job searching? LinkedIn, you can call out to your connections to let them know you are job searching. You can be introduced to their connections, for maximum networking opportunities. As LinkedIn is a professional networking site, you can also…

Recruitment in 2014, mobile and content

Recruiters have taken social media by the horns and well and truly learnt its power to connect them with candidates in a totally new and exciting way. Although it is bringing much success for some, it’s not for all. 2014 will be the year that, finally, recruiters globally…

6 social media 2014 predictions from some of the most influential industry authorities

As usual predictions for 2014 abound. Rather than add to the melee with only our voice, we asked some of the most influential movers and shakers in digital to tell us what they thought would be big this year. Interestingly, even though we asked for opinions individually, the feedback revealed…

2014: The year of Google+?

It’s that time of year when we dust off the crystal ball and try to predict and prepare for what 2014 holds for some of our favourite social networks. And here’s what Bakti expects to see this coming year! Facebook: I’ve seen A LOT of articles peppered around the net claiming…

14 essential must-dos to improve your social footprint for 2014

If you find a little time in-between now and the New Year, it’s a good opportunity to do a little social media housekeeping. Here are immediate future’s top 14 recommendations (seriously, we are doing our tidy up too!) that will improve your social footprint…

Dear Social Santa…

Writing a Christmas letter to Santa is not as easy as it sounds and it really could take you a while. What happens if you have forgotten something? Will he be able to read your hand-writing? Is the address written correctly? There are just too many things to worry about.

Inspiring social media of 2013

As we approach the end of 2013, there have been endless articles on LinkedIn, Twitter, etc… listing the greatest social media meltdowns of 2013. Although they provide some valuable lessons on techniques to avoid in your social strategy, they also scaremonger a little. And the downside…

Twitter ads: Now open to everyone

Facebook has them, LinkedIn has them, but when it comes to advertising on the platform, Twitter was lagging behind. Until now. That has all changed this week with the introduction of Twitter’s self-serve advertising platform for the UK, Ireland and Canada. Previously companies outside the US had to contact Twitter…

Facebook’s design change: thumbs up or thumbs down?

In recent months we have found that social networks are becoming more and more competitive. They all have one eye on Google+ and they are all making regular updates or changes daily. Out of the big four social media platforms (Facebook, Twitter, Google+ and LinkedIn) Facebook believes that if the…

Google+ go enterprise social with closed communities

G+ yesterday launched another new platform development allowing organisations and employees to create private communities. This is a very ‘social business’ move, with G+ following in the footsteps of LinkedIn’s open and closed groups. The hope is that organisations and its employees flock to the platform to connect through discussion threads…

How did you find that candidate?

When you first learn there is a possible job opening, and your pipeline is not looking strong, what is your first action? Post the job to generate an influx of CVs or simply strategise and plan? “It depends on the role”, I hear you say… But I am not sure…

5 facts about micro-videos you must know!

© Vine. Logo. © Instagram. Logo. As we know Vine and Instagram videos have been a great success and added something extra to the social media armoury. There is a lot said about Vine and Instagram but what are the most important figures that…

Why are we SO hooked on social media?

I have an addiction…and it’s everywhere! Facebook, LinkedIn, Twitter, Instagram, Vine, Pinterest, Google+, MySpace, YouTube, the list is endless. We just can’t walk away from social networking sites – no matter how hard we try. I have deleted my Facebook app on my iPhone, because it became unhealthy how my…

This week’s changes to Twitter platform

Twitter keeps constantly evolving, and this week has been no exception. Perhaps fueled by the upcoming initial public offering on 15th November, the platform has introduced a couple of important, albeit subtle, tweaks to its functionality. 1. Scheduled tweets Finally, we can schedule our tweets. Well, almost all…

Latest Social Advertising Developments

We have had mixed news recently around online advertising, with some sites focusing more heavily on their advertising offering, whilst other businesses are popping up to block ads from customers devices… So you know what’s been happening recently, take a look at the latest developments here: Simplified Facebook Advertising…

3 social platforms you should not ignore in B2B

We spend a lot of our time with our B2B clients talking about, and operating in, LinkedIn, Twitter & YouTube. Whilst these platforms (for good reason, particularly LinkedIn) are taking the floor and presenting the most opportunities at the moment, it is important for Marketers not to become closed to…

Employer branding, part one: Instagram

If you want to create a following for your company of the most engaged community, get on Instagram. I understand the fear, posting pictures is for kids, what if I don’t know what pictures to put up, does it make my company look like they are having fun and not…

28 free social media monitoring tools

Who hasn’t been trying to monitor their online performance and hit a road block because you can’t access the proper tools? Maybe you’re up to your eyeballs in meaningless figures and graphs? All you need is a little context, some simple analysis, a general overview – but you don’t want…

Google takes hashtags to a whole new level

It may be seven years since Twitter revolutionised the hashtag, but Google Plus is fastly finding new ways to take the hashtag further, and in different ways than ever before. Of course it helps when you own the biggest and most popular search engine in the world. And the most…

10 must know stats that are shaping B2B social media

After our recent accolade claiming a top 10 spot in the Cision’s best UK social media blogs, I thought it would only be right to give you a little top 10 of my own. At our B2B breakfast event last week, and…

Social Profile – Are you portraying yourself in the BEST possible light?

They’re watching you! View your personal profile as your professional profile – what is visible to your friends is visible to employers, clients and anyone that has the potential to influence your career and salary. Understand how much people want to know about you It’s as easy as Googling your…

The power of social media for recruiting the best talent

Social media is a proven way of raising awareness around products and services, providing customer service, and generating leads, but it is becoming increasingly essential for recruiting the best talent for your business. Instead of just finding those candidates that are actively looking for jobs, social media allows companies to…

Find a candidate FAST, using social

Direct sourcing of candidates using social media. Forget branding for a moment if you can, this is not about candidate attraction nor is it about creating a pipeline, this is about filling a role you needed to fill last week and how to do it using social media! So, your…

The social media magpie effect

The saying goes: “good artists borrow, great artists steal”, and this seems to be the case with social media platforms and Facebook. Every other day reports come in that the platform has updated its user experience with elements taken from other social media platforms. It seems that the social media…

Social selling and the B2B decision maker

If you are familiar with Google ZMOT or just generally observant, you will know that the path to purchase for a consumer has dramatically changed with the influence of social and mobile technology. However, consumers are people, people work in businesses, so of course there is a…

From student, to graduate, to employee via social

Students globally are social media nerds, they know all the acronyms and shortcuts to write blogs, postings and a whole lot more. So why are the youth of today so scared of virtual networking to further them in life? I spent a brief time working at Kingston University. I came…

Social is growing, and so are we!

Yesterday, Indiana introduced herself to our lovely readers and explained a little of what her role involves. Namely fulfilling immediate future’s recruitment needs, from internships to senior positions, and making sure that the workforce is getting enough TLC! But she is not the only…

Exploring lesser-known social platforms – Part 2: Viadeo

Today is the second post in my 3 post attempt to look at lesser-known social networks. As you may remember, in my previous post I assessed the usefulness of Plaxo, a cloud-based contact book. Today we will explore Viadeo. What is Viadeo? Everyone is talking about LinkedIn these days,…

Exploring lesser-known social platforms – Part 1: Plaxo

Two weeks ago I wrote a blog entry, Why Summer is a Good Time to Reassess Your Social Media Presence, encouraging us, amongst other things, to use this quieter summer time to explore new social platforms. Out of curiosity I took my own advice and, having gained some inspiration…

Why summer is a good time to reassess your social media presence

With the sunny weather dominating London’s climate for the last couple of weeks, the social media world has somewhat quietened. For many people this is a time of holidays, parks, ice cream, beaches, festivals, BBQs and generally taking a rest from the constant flow of data that surrounds our culture.

Using Social Media Internally for Business – Part 2

I recently wrote a blog post about how social media not only helps businesses on an external level, for brand awareness and product promotion, but also for internal purposes too. The blog gave a brief overview into some of the tools/platforms that can be used internally, however, let’s look…

Three things I like about the new Google+ layout

It has been more than a month since Google+ announced its new design, so I thought it is a good moment to reflect on how the changes have affected the way I use the platform. If I am being honest, they really haven’t. Despite the way G+…

Search results for "linkedin"

9 Ways to target on social you may not know about

How to ace your content calendars

Why data is a key element to social advertising

Give your online personal brand a facelift

Keeping customers happy when implementing a social media strategy

Twitter to dump its 140 character restriction?

28 things guaranteed to happen in social in 2016

4 tips to optimise your (and our) blog in 2016

A review of the Immediate Future’s 2015 blog content

The social phoenix

Twitter: the new golden child in B2B lead generation?

5 unique social media sites that you won’t have heard of

Don’t Gaff My Gif, Man

New Age Recruitment

Activate the ‘trident tactic’ to drive B2B event attendance

How crazy golf can unlock the power of your connected network

Thought leaders and Bloggers of the World Unite!

6 ways you get dirty, debatable and downright dubious social data

Managing social content during Silly Season

Time to re-think: balancing content creation & content distribution

Easily Explore with Instagram

How’s Your Facebook Relevance Score?

5 ways to measure Snapchat marketing success

Context, not content, is king

The difference a second makes

Make a success of your event using social media

Shining a light on mobile ad-blocking

How to target B2B clients at events on social

4 assessments brands must make before jumping into the multi-networking trend

Mobile optimisation now mandatory

Re-mapping your thinking – 3 ways to identify B2B prospects on social

Twitter versus a competitive Meerkat

How to reach the 90% of CEOs who never respond to cold emails or calls

4 ways to make your brand’s social voice sing

5 (of many) reasons that social should be the heart of your digital transformation initiatives

Social Login is becoming prolific, but how safe are your details?

Want more engagement on social? 40 top words that generate more shares

Scare tactics: How far should you go?

What is the future of the social media department?

Personalising your content: Key marketing trends for 2015

5 great tools to discover fresh and relevant content

Top Tips for Real Community Management

Get your GIF on

3 reasons why Tesco’s CEO needs a social presence

Should B2B marketers be emotional?

Facebook micro-sharing app ‘Moments’ – who cares and what does it mean?

Pinterest, a picture playground?

Throw your B2B buyer a life jacket in a sea of content

What are the repercussions of Facebook’s emotional contagion study?

Facebook Diversity report reveals…well…exactly what we all expected!

Solving the content marketing conundrum

Social app splitting and the move to mobile

Squeezing value from social: Richard Clark shares his success story

Facebook: The marketer’s friendliest platform?

Shattering content for social media

Pure Blogging – 4 new blogging platforms for 2014

Social media does April Fools

‘Amazing’, ‘Follow’, ‘Win’: What are the most powerful words to use for your social media posts?

Maximise your social media measurement with Lucy Wren at the Social Speakeasy

Social media battle of the sexes

Why ‘micro visuals’ are essential for your social media outreach

Have you pitched your Social Personality well? It may be the first stage to your new role

Being a recruiter, means being a marketer

Collaboration: the key to B2B lead generation

You have to sell your business to attract the right candidates

‘You have to pay to play’: Jerry Daykin shares his real-time social media secrets

4 basic steps to CV writing, whichever way you want to present it

The social job hunter

Recruitment in 2014, mobile and content

6 social media 2014 predictions from some of the most influential industry authorities

2014: The year of Google+?

14 essential must-dos to improve your social footprint for 2014

Dear Social Santa…

Inspiring social media of 2013

Twitter ads: Now open to everyone

Facebook’s design change: thumbs up or thumbs down?

Google+ go enterprise social with closed communities

How did you find that candidate?

5 facts about micro-videos you must know!