Social media platforms Immediate Future

Social media platforms

As of today, we’re officially in the holiday season yay! For many, August brings a break from our working lives and allows more free time to spend with family and friends. On top of that, the school summer holidays are in full swing with loads of activities being sought to…

I’m sure we’ve all seen by now, Elon Musk’s rebrand of Twitter to “X” – I wanted to take this opportunity to have a look at the good, the bad, and the ugly. Let’s start with… The Good. Is there? Taking such an iconic brand and changing it to something…

Welcome to social snapshot, your go-to source for staying updated on the fast-paced world of everything related to social media. We’ve got you covered with the most recent highlights over the past week. Let’s get going and dive right in: Goodbye Twitter. Hello X. Twitter is changing its name…

Hello there, fellow social media enthusiasts and marketing maestros! Can you believe it’s been two decades since social media burst onto the scene? Time sure flies when you’re busy scrolling. Let’s get down to business as social media has come a long way. According to the latest B2B content marketing…

The dreaded "B" word - Burnout. You're juggling a multitude of responsibilities, running on caffeine-fueled adrenaline, and trying to meet never-ending deadlines. Suddenly, the inevitable happens – you hit the wall. In this blog, We say goodbye to feeling like a frazzled mess and hello to a state of empowerment and balance!

Step into the captivating realm of Social Snapshot, your ultimate destination for staying in the know about all things trending. Immerse yourself in a whirlwind of cutting-edge updates, unravelling the finest moments from the past week. Brace yourself for an exhilarating plunge as we embark on this riveting journey together:…

Should your B2B brand bother to be on TikTok? Hold on tight, because we're about to embark on a wild journey through the untapped potential of TikTok for B2B engagement.

The Barbie Movie's marketing department has been on fire this summer, they've capitalised on early buzz and really turned the hype around the upcoming movie into a wave of anticipation. In today's blog, we'll break down how they did it!

Keeping up with the constantly changing social media landscape is challenging. Check out the latest social media headlines below: More than 100 million members have already signed up for Threads The social media world is all over the latest Meta app – Threads. Launched a week ago, the application rushed…

The social media world is all over the latest Meta app – Threads. Launched on Wednesday of last week, the application rushed to 30 million sign-ups within 24 hours of release. The number of users then increased to 50 million just hours later, then 70 million within less than…

As you may have seen by now… (and the fact that it’s over 2M trending on Twitter…) Threads is live! Where we are now: Threads, an Instagram app is available for pre-download July 6, 2023 App Store: https://t.co/QzxKwyVQoG…

In 2023, 19% of marketers identified generating leads as their top priority. However, developing an effective lead generation strategy can be challenging without a deep understanding of various channels. In this blog post, we will explore the major channels for B2B lead generation, including social media,…

A marketer and a designer walk into a bar… No, it’s not the setup for a joke. It’s the beginning of a beautiful collaboration that unleashes the power of visual storytelling that transforms campaigns from “meh” to “mind-blowing. In today’s digital days, capturing the hearts and minds of your…

Social media is a powerful tool for organizations looking to connect with their customers. I think we can all agree on that. But it’s not just that – it allows businesses to reach their exact target audience with their advertising messages; it helps create a community and build brand trust,…

Staying updated with the ever-evolving world of social media can be demanding. However, there’s no need to fret because everything is right here, in our weekly social snapshot. Have a look at the most recent highlights: You’ll soon be able to download Instagram Reels to your camera roll Instagram…

Welcome to social snapshot, your go-to source for staying updated on the fast-paced world of everything related to social media. We’ve got you covered with the most recent highlights over the past week. Let’s get going and dive right in: Social Summit This exclusive event will challenge your perceptions of…

Well well well, what do we have here?! Looks like Twitter is making moves to allow verified organisations to post job openings in app! As shared by user Nima Owji; BREAKING: #Twitter is working on a…

People come to Facebook to view all types of videos, but Reels is definitely Meta’s fastest-growing content format. Creators are using Facebook Reels to reach new audiences and express themselves in more appealing ways. Facebook creators will now be able to maximise their Reels creation efforts as…

We're diving head-first into the world of vertical videos, the viral sensation that's reshaping the social media landscape, and we're not gatekeeping our best tips for creating jaw-dropping, thumb-stopping content that will have your followers begging for more.

LinkedIn, the world’s leading professional networking platform, has recently released its highly anticipated B2B Marketing Benchmark Report. This comprehensive report offers a deep dive into the current landscape of B2B marketing, highlighting emerging trends, industry shifts, and invaluable insights that could shape your strategic planning. With…

Staying updated with the ever-evolving world of social media can be demanding. However, there’s no need to fret because everything is right here.

Curious about the Instagram algorithm? Wonder no more! Instagram has finally spilled the beans on how content is ranked.

The Power of Data Analytics

Don’t miss out on the most important social media updates – check our weekly social snapshot for all the latest news! Let’s dive in… Instagram now allows ads to appear in search results Instagram is introducing the ‘Instagram search results’ Ads Placements via the Instagram Marketing API. This recent update…

You must have seen a few apps on the web that claim to show you how to see other people’s likes on Instagram. In fact, when the platform was launched, there was a relatively simple process to see what other people were doing on the channel. Users were able to…

Staying updated with the ever-evolving world of social media can be quite demanding. However, there’s no need to fret because we have everything you need right here. Take a look at the most recent highlights: LinkedIn Verification LinkedIn is adding verification features to boost trust on the platform. Users can…

Instagram is testing out the ability to generate AI custom stickers based on text prompts.

Yes, and here’s why! The metaverse has been capturing the tech industry’s attention for quite some time and undoubtedly still holds unforeseen potential. As metaverse development progresses, it is not only an intriguing topic of office gossip around the water cooler but perhaps a true game-changer for various industries. In…

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below: Meta introduces ‘Meta Verified’ program to users in the UK Meta’s expanding availability of the ‘Meta Verified’ subscription scheme to the UK users.

Hold onto your crowns, peeps, because the King’s coronation was a total buzz! And if you thought the celebrations were limited to the streets of UK, think again. Social media was all abuzz with the hashtag #coronation getting 5.5 billion impressions in just one month! That’s a lot of chatter. And of…

Discover all the social media updates you need to know in our weekly social snapshot!

Let’s face it, social media is pretty much a part of our lives now. We’re constantly scrolling through our feeds, checking out what our favourite brands are up to, and connecting with our friends and family. With a whopping 4.76 billion people using social media and spending an average of…

What is new and exciting in the world of social media? Let’s talk about it…

TikTok's generative AI tool for avatar creation

Don’t miss out on the most important social media updates – check our weekly social snapshot for all the latest news! Let’s dive in… TikTok shares new tips for brands TikTok has released a new guide on effective influencer marketing campaigns in the app, based on…

Twitter's blue checkmark was feeling a bit like a yo-yo lately, first disappearing and leaving us feeling blue, then making a comeback with a sassy "I'm back, baby!" attitude. We're not sure what Twitter was thinking with their U-turn, but at least now we can all feel a little more verified in this crazy online world.

Get ready to be the life of the virtual party with our weekly social snapshot, filled with all the latest and greatest social media updates to keep you in the loop and on top of your game!

From creating content that captures attention and builds trust, to showcasing your brand's personality and driving conversions, video has it all. In this blog post, we're breaking down why video is the ultimate game-changer for businesses looking to connect with their audience in a fun and engaging way.

Discover how you come up with a hashtag strategy that really works for your brand and set you apart from the crowd!

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below: WhatsApp adds new group chat controls The app announced new control options for group chats which will enable users to manage who joins…

Navigating the ever-changing landscape of social media can be a challenge, but take a deep breath—we’ve got you covered!

With the demand for trusted local services on the rise and more businesses looking for ways to reach new customers. Google originally launched Local Services Ads with home service businesses, but now they’re expanding the offerings by introducing five new categories. Businesses that fall into Education, People Care, Pet Care,…

Are you looking to elevate your TikTok ads game? Look no further than TikTok‘s latest tool in the Creative Center – Keyword Insights! This cutting-edge feature allows you to discover the top-performing keywords and phrases in TikTok ads. By browsing…

Discover all the social media updates you need to know in our weekly social snapshot!

Have you ever set yourself SMART marketing goals? In today's blog, we help you get closer to not only achieving your goals but also measuring your progress.

Musk’s takeover of twitter enraged, engaged and enthused many – but after threats of boycotts and major brands taking a step back, twitter is still alive and – for now – well. What have we learned, if anything, from this? And should brands be making a return in earnest? The…

What is new and exciting in the world of social media? Let’s talk about it… TikTok Sounds for Business TikTok has launched Sounds for Business, a collection of custom sounds to help businesses of all sizes create quick, engaging, and creative content for the TikTok community.

Find out some dos and don'ts to help you avoid the biggest social media fails

It’s that time of the week again! Here is a snapshot of the latest happened in the world of social media: Twitter adds alerts for Community Notes The network announced earlier this week that they’re rolling out a new update for its Community Notes on tweets users have previously engaged…

Consumers today want seamless experiences, that are easy and quick, allowing people to carry out the entire shopping journey without ever having to leave the app. That’s what makes channels like Instagram ideal for online shopping. However, Meta announced earlier this month that the livestream shopping on…

It’s that time of the week again! Here is a snapshot of the latest happening in the world of social media 👇🏻

Artifact, the new text based media app that it's like TikTok for text.

Social media updates you need to know!

It’s a digital age, and we’re living in it. More than half the world is on social media now – that’s about 59% or 4.76 billion people – meaning that the users on those platforms have an extremely high likelihood of being your customer and/or your audience.

Newsletters went through a boom phase in the last couple of years and the social media platforms are working to incorporate newsletter elements to grow personal brands and thought leadership. LinkedIn announced last week that they’re looking to add a new option which will enable members to view what newsletters…

What is Instagrams new Quiet Mode and why do we need it?

Social media is no longer just a place to post pictures of your lunch. It’s a powerful tool for businesses to connect with their target audience and drive sales. As users climb to near 5 billion worldwide on platforms from LinkedIn to…

It’s that time of the week again! Here is a snapshot of the latest happened in the world of social media: Creators report extremely low earnings from TikTok The massively growing platform is facing major challenges as influencers complain about getting paid very little compared to posting on YouTube or…

With only 3 weeks to go for the most romantic day of 2023, we can feel the love in the air! So we've done some digging through Brandwatch and GWI to unearth key insights around purchase behaviours, most discussed topics, and trends. Curious to know what we discovered? Keep reading! 👇

TikTok is not only for B2C brands! Discover what can B2B brands do on this social media platform.

Keeping up with the regular stream of new social media insights is challenging. Relax, we’ve got you covered. Check out the latest social media headlines. 👇

Has your reel failed to reel ‘em in? With social media platforms incentivizing the posting of video content over stills more and more, it can be essential to get to know the ropes when it comes to producing video content. But where to start? It can…

Consumers are becoming more and more conscious of the impact of the food industry on the environment, animal welfare, and their health. According to a 2022 survey by YouGov, 60% of UK consumers are concerned about the environmental impact of the food they eat. As the demand…

The constant stream of fresh social media insights that appear daily can be challenging to follow. But we’ve got you covered! Here are some social media updates you need to know👇 Instagram works on new posts features Instagram is working on a new option for posts, a “text mode”. This…

In a recent post, WhatsApp stated they are now launching proxy support to users all over the world. What does proxy support mean, I hear you ask? What this means is we’re putting the power into people’s hands to maintain access to WhatsApp if…

What are the best times to post on each social media channel in 2023?

A lot of things changed last year, so how can you prepare for what lies ahead? Discover which social media trends matter for 2023. In today’s blog, we look at some of the predictions offering an advantage to retain relevancy in an increasingly competitive market. Make brand-new resolutions When…

Here’s our last social snapshot of 2022! We’re taking you through the latest happenings in the world of social media: Facebook adds an option to make reels in the app Following the massive growth of reels, Meta’s introducing a way to share reels on Facebook even though they don’t have…

Twitter will begin to ban its users from posting links to other social networks

We are reaching the end of 2022 Social Snapshots with only 1 week before Christmas! 🎄 Let's check what is happening on social media.

Take a look at the latest happening in the world of social media on our weekly social snapshot!

Why delivering incremental MQLs for your brand, starts with heads-up marketing.

What is happening on Twitter? Catch up with what is happening on the platform.

Continued chaos at Twitter? Conjecture or cause for brand concern – and should we be pausing content? FInd out more in this blog.

It’s that time of the week again! Take a look at the latest happening in the world of social media: Pinterest is now available in Afrikaans, Croatian and Bulgarian languages Pinterest is expanding its language options to Afrikaans, Croatian and Bulgarian. That makes the platform available in 41 languages to…

Discover our best tips for protecting your mental health when you work on digital marketing:

View the most recent social media news.

Hot off the press, the latest B2B social benchmark stats for your 2023 plans.

Who knew pricing something for $8 could get so completely out of hand?

Take a look at the latest happening in the world of social media on our weekly social snapshot!

Let’s talk about stress and anxiety in the workplace and how to deal with this.

Attending the B2B Social Trailblazers Summit last week opened our eyes to B2B marketing in a way we never expected. IF has worked in the industry for years, but garnering insight from so many people across it helped us to scope out what challenges are coming down the line. Aside…

On the spookiest day of the year, Instagram suffered a worldwide crash and suspended accounts without warning users.

Why use Instagram to Promote your B2B Business?

It’s that time of the week again! Take a look at the latest happening in the world of social media: LinkedIn introduces new security features LinkedIn is adding new profile features that enable verifying fake accounts, as well as boosting authenticity. Find out more here. And Twitter…

The constant stream of fresh social media insights that appear daily can be challenging to follow. We got you covered! The newest social media news are here.

What can you post on your organisation’s LinkedIn account? We’ve already talked about what kind of content you can share on LinkedIn as a brand (if you’ve missed that blog, don’t you worry! Here it is for you 😉). So, there are a few kinds of posts you can…

In line with this year’s World Mental Health Day theme 'Make mental health and well-being for all a global priority' we're sharing our tips and tricks on what works best in our agency to manage mental health and stress.

Check these TikTok Community Guidelines Enforcement Report insights

Check out the most recent social media news.

LinkedIn is known to be the main social media channel for professionals. It’s the place for B2B businesses, and the vast majority of users are there for a common reason: work. It can be an active search for employment, clients, business opportunities, etc. The problem comes when it is only…

It can be difficult to keep up with all of the new social media insights that emerge each and every day. Don’t worry, we’ve got you covered! Check out the most recent social media news.👇

It’s that time of the week again! Take a look at the latest happening in the world of social media: Meta introduces a new initiative for digital artists Meta is launching the Creators of Tomorrow showcase, which highlights diverse individual talents across Europe, The Middle East and Africa. Find…

Twitter recently announced the new Edit Tweet feature. However, there's a catch.

TikTok's latest trending audio has us obsessed

It can be difficult to keep up with all of the new social media insights that emerge each and every day. Don’t worry, we’ve got you covered! Check out the most recent social media news.👇 There is a new Circle in town 🪺 Sometimes all you want to do is…

The accounts you follow are a huge reflection of your business’s social media strategy. Associating with accounts that have nothing to do with your industry, target audience, or the products/services you offer, will make your strategy look random, disorganised, and possibly even spam-like. Today we’re looking at how you can…

Take a look at the latest happenings in the world of social media

TikTok data shows that 70% of mobile gamers say the platform is a great way for developers to get their attention. Should all brands be paying attention? The short answer is yes. In case you missed it, TikTok released a guide earlier this month for marketers…