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Marketers struggle to create quality B2B social content

B2B marketers struggle to create quality content on social - latest research

B2B Social Media Marketing Benchmarks

Benchmark your B2B social marketing against peers

Social media trends 2023 – what to look out for

With content overloading on social media, it can be quite challenging for marketers and businesses to stand out unless they have a clear social media marketing strategy. Staying on top of the latest social media trends can help fuel your strategy and make you stand out in the crowd.

WhatsApp, Keeping us Connected

In a recent post, WhatsApp stated they are now launching proxy support to users all over the world. What does proxy support mean, I hear you ask? What this means is we’re putting the power into people’s hands to maintain access to WhatsApp if…

Best times to post on social [INFOGRAPHIC]

What are the best times to post on each social media channel in 2023?

Social Snapshot – 04.01.2023

It can be difficult to keep up with the constant rush of emerging social media insights. Relax, we’ve got you covered! Discover the most recent headlines from social media. 👇 Snapchat captured you in 2022 👻 The recently published newsletter reveals that the Crying Lens was…

4 Social Media Quick Wins for 2023

A lot of things changed last year, so how can you prepare for what lies ahead? Discover which social media trends matter for 2023. In today’s blog, we look at some of the predictions offering an advantage to retain relevancy in an increasingly competitive market. Make brand-new resolutions When…

Social snapshot – 21.12.2022

Here’s our last social snapshot of 2022! We’re taking you through the latest happenings in the world of social media: Facebook adds an option to make reels in the app Following the massive growth of reels, Meta’s introducing a way to share reels on Facebook even though they don’t have…

Design Trends for 2023

It’s nearly that time of year again- the end of it! Today we’ll be looking at some tasty design trends for 2023. It’s always interesting to zoom out and take a look forward to the trends that we think will really stand out next. The fine folks over at…

Oops!… Musk Did It Again 🎶 Twitter’s disastrous attempt to ban posting links to other social networks.

Twitter will begin to ban its users from posting links to other social networks

New year’s resolutions: Customers’ plans for 2023

New year's resolutions: Customers' plans for 2023

Top tips for a glittering B2C social media strategy

Sure your brand could start posting without a social media strategy in place, but without structure, or any research into your audiences, how can you be sure that you’re sending out the most effective content and not wasting your time?

EVERY LITTLE SHOPPER MISSION HELPS

DRIVING TESCO SHOPPERS TO SEEK OUT MISSION WRAPS Let’s set the scene… After securing a new listing in selected Tesco stores – adding this supermarket retailer to their other listings in Sainsbury’s and Asda – Mission Wraps now needed to set their sights on retaining and increasing their shelf space.

Turning to TikTok for timely news

TikTok is known as the best network for creating fast-moving, funny and musical content. There have been changes on the platform in the past year, enabling promotion of live streams and longer videos which have made TikTok more attractive for news publishers looking to engage younger audiences. While the news…

Social Snapshot – 07.12.2022

Take a look at the latest happening in the world of social media on our weekly social snapshot!

Why heads-up marketing is needed in B2B, and that means LIVEs

Why delivering incremental MQLs for your brand, starts with heads-up marketing.

What’s happening to Twitter?

What is happening on Twitter? Catch up with what is happening on the platform.

B2B Video: A Fresh Approach

LinkedIn recently shared a survey revealing that 73% of participants stated video has become more important to their businesses in the last year. The marketing industry is beginning to understand how to produce quality content in terms of budgeting, strategy, and execution,…

Social Snapshot – 30.11.2022

Keeping up with the regular stream of new social media insights is challenging. Relax, we’ve got you covered. Check out the latest social media headlines. 👇 Pinterest Creator Rewards ends today 📌 To all the creators who participated, thank you for your partnership. We’re committed to exploring more ways to…

Episode 74: Serious Social – Should Brands Dump Twitter?

Whilst the Twitter chaos is taking up all the headlines, the big question for businesses is whether they should dump Twitter, or hang in there. There is much to debate, such as ….. 🙀 Does Musk’s behaviour and the increase in hate speech and trolls cause a risk to your brand…

Employee advocacy programmes: allowing people to have a voice

Employee advocacy has become a hot topic lately for a good reason – this trend has evolved in the digital world, accelerating as a program, pushing out business messages in new ways and putting employees at the forefront of marketing campaigns. What is often missed is that they have the…

Episode 73: Serious Social – The B2B Marketers’ Guide To Going Live

What are the benefits of going live on social media? 🤔 “Going live is a great way to make a tangible impact on your audience”. As IF Managing Director, Colin Jacobs says. BUT… to make a real impact you need to do two crucial things: ☝️ Think audience first ❓…

Twitter’s turmoil turning tons away?

For now, maybe. But we don’t really need to remind you of what’s happening at twitter – there are daily developments – and at the time of writing this, there may yet be another that’s cropped up. The question is, how long does this last? The media frenzy is driving…

Episode 72: Serious Social – The State Of B2B Social Media Marketing

Audiences are at the heart of social, but only 13% of B2B brands are putting their buyer personas first, and just 3 in 10 are tailoring their content!’ – this was just one of the juicy findings from the B2B marketing research that our CEO Katy Howell recently undertook in…

Seasonal Marketing Trends

Does your marketing plan include the holidays? Well it should. Tiktok has launched a whole mini-site to help you out. It is full of holiday insights, tips and tricks. They also released a handy infographic which we’ve featured below. It’s packed full of juicy insights that should…

We’re concerned about Twitter’s conduct and associating out brand

Continued chaos at Twitter? Conjecture or cause for brand concern – and should we be pausing content? FInd out more in this blog.

Social snapshot – 23.11.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media: Pinterest is now available in Afrikaans, Croatian and Bulgarian languages Pinterest is expanding its language options to Afrikaans, Croatian and Bulgarian. That makes the platform available in 41 languages to…

Learn How To Be an Adventurous Social Trailblazer

At our recent B2B Social Trailblazers Summit, we explored what the future may hold for businesses and buyers alike and discussed why a more daring social media strategy is essential to deliver impressive and quantifiable results. If you want to be remembered, your content must be…

How social media marketers can protect their mental health

Discover our best tips for protecting your mental health when you work on digital marketing:

Black Friday in a Cost-of-Living Crisis: Stats you need to know

Despite shoppers reducing their spending, there are still opportunities for both consumers and retail brands. Uncover the recent the latest trends, statistics, and patterns around Black Friday.

Social Snapshots 16.11.2022

View the most recent social media news.

The latest B2B social benchmark stats for your 2023 plans

Hot off the press, the latest B2B social benchmark stats for your 2023 plans.

For $8, What Could Go Wrong?

Who knew pricing something for $8 could get so completely out of hand?

LinkedIn Gets Creative About Performance

LinkedIn recently released a guide about how to boost creative content performance. Today’s blog gives you a sneak peek at some of the important highlights and attempts to understand why so few marketers have the data and examples necessary to convince brands…

Social Snapshot – 09.11.2022

Take a look at the latest happening in the world of social media on our weekly social snapshot!

5 ways to beat stress at work

Let’s talk about stress and anxiety in the workplace and how to deal with this.

Blazing the trail for B2B success

Attending the B2B Social Trailblazers Summit last week opened our eyes to B2B marketing in a way we never expected. IF has worked in the industry for years, but garnering insight from so many people across it helped us to scope out what challenges are coming down the line. Aside…

Making Instagram work for you

We’ve all had the creeping feeling that our lovingly hand crafted content just isn’t getting out there on the various Social media platforms. It can seem like Instagram, which has been famously mercurial in terms of the types of content they prioritise, is the toughest nut to crack. What puts…

Social Snapshot – 02.11.2022

It might be difficult to keep up with the daily influx of new social media insights. We’ve got you covered, so relax! View the most recent social media news. 👇 Meta and the rise of the Creator Economy 📊 The Creator Economy is not a true economy, at least not…

Spooky Times – When Instagram goes down on Halloween… 👻

On the spookiest day of the year, Instagram suffered a worldwide crash and suspended accounts without warning users.

B2B Social Trailblazers Summit

Unlock your B2B Pipeline on social Isn’t it great to be at an in person event. I bet your brains are buzzing with ideas – ours are! Now, of course you, need the next steps. How can you take the knowledge you now have and make sure that it…

Why use Instagram to Promote your B2B Business?

Jolly Good Social: the true meaning of knowing your audience

Scroll, scroll, scroll. OH WAIT! That looks good, what is it? It was most likely an image or video that caught your eye, wasn’t it? We like to call that ‘thumb-stopping’ social content – it grabs your attention and makes you stop scrolling with your thumb. But before we get to the…

Social Media or Search Engine?

A search engine? Really? We’re now over two decades into life with social media, so naturally, things have changed a lot since then! What started out as an online forum used exclusively by Harvard College students who wanted to connect with each other: social media has since snowballed into…

Pinch to zoom on YouTube

YouTube celebrated its 17th birthday earlier this year and the platform announced a few new upcoming design elements and product features. The intention is to make the app look and feel ‘cleaner, more lively’, and easier to use for different purpose. The biggest update is ‘pinch to…

Aaaargghhh AI art!

Will AI take over the creative world? Or is it something we can use to help the creative process?

So Sorry

You don’t have to miss it all though, you can join live sessions … Industry Research: 2022 State of B2B Social Media Marketing The B2B Marketers’ guide to going LIVE!…

What a superstar you are!

Thank You Take a look at what’s in store for the day…

Across the Metaverse

So today we’ll take a look at Metaverse. Metaverse is the new product from Meta, the company behind Facebook. It’s a product that is hoping to do what Facebook did but in the V.R space, creating a virtual world where you can do anything and everything you can in real…

Social Snapshots 19.10.2022

The constant stream of fresh social media insights that appear daily can be challenging to follow. We got you covered! The newest social media news are here.

Halloween Trends to Boost your Marketing Campaigns

The Halloween trends that can help you to fuel your brand visibility and consideration.

What to post on LinkedIn – part 2 ✌️

What can you post on your organisation’s LinkedIn account? We’ve already talked about what kind of content you can share on LinkedIn as a brand (if you’ve missed that blog, don’t you worry! Here it is for you 😉). So, there are a few kinds of posts you can…

The brand stance song and dance

Most of us have a brand we align with – either due to its values or simply because of its downright brilliant products. But how important is the brand’s alignment with various incidents, politics and cultures influencing our buying decisions? It was amazing to see every company (yes, literally every…

Top 6 Tactics to Tackle Social Media Copywriting

Learn 6 techniques for getting attention and converting it to action using social media copywriting.

Modern Slavery and Human Trafficking Statement 2022

Introduction As an independent business we are absolutely committed to preventing slavery and human trafficking in our operations. This statement explains what steps we take to understand, reduce and remove the risks of these practices occurring. It outlines what we do to: Understand potential modern slavery risks related to our…

Looking after your mental health at work

In line with this year’s World Mental Health Day theme 'Make mental health and well-being for all a global priority' we're sharing our tips and tricks on what works best in our agency to manage mental health and stress.

Over 33 million fake accounts have been removed from TikTok

Check these TikTok Community Guidelines Enforcement Report insights

A Sprinkle of Magic Motion: leading to originated content shoots

Imagine this – you’ve screened your next amazing product idea, completed the SWOT and got your NPD all ready to roll. Once the retailers are on board to take delivery of stock, you need to gain consumer interest and ensure it flies off the shelves to protect its future in the SKU inventory.

Social Snapshot – 05.10.2022

It feels like there's a new social media update every week... that's because there is! But fear not, we've got you covered with this week's low down.

Getting personal: data led content development

It’s never enough to simply grow the audience for a brand. In order for that audience to have an increased likelihood of converting, they need to be qualified followers. Identifying specific personas and content pillars through our research and insights, and monitoring trends on a weekly basis,…

The Social Proof is in the Pudding – 6 Amazing Benefits of Influencer Marketing

Learn the key benefits of using influencers to amplify your brand.

Tiktok Insights

Tiktok is booming. It is projected to reach 1.5 billion users this year and this growth shows no sign of abating. A recent study shows that it is taking up more and more of people’s time as well. With all this in mind, now…

A Quick Guide to Help you Identify Target Personas

A Meaningful Mission: Building Brand Trust With Influencers

Amplifying brand trust through meaningful partnerships and collaborations.

Social Snapshot — 28.09.2022

The constant stream of fresh social media insights that appear each day can be challenging to follow. Rest assured, we’ve got you covered! Take a look at the newest social media news. 👇 Facebook Subscriber-Only Content 💎 To improve its offers for creators, Facebook is testing a new posting feature.

Broaden your B2B horizons

Marketers hear ‘B2B’ and default to LinkedIn as their primary focus for their next paid campaign – and while the decision to incorporate LinkedIn is wise, it’s also important to broaden the horizon and look to other platforms to increase brand awareness. By siphoning off some of the ad budget…

5 Easy Social Media Marketing Tips for Small Businesses

Easy peasy, lemon squeezy! Learn five quick tips to help your small business with social media marketing.

What to post on LinkedIn?

LinkedIn is known to be the main social media channel for professionals. It’s the place for B2B businesses, and the vast majority of users are there for a common reason: work. It can be an active search for employment, clients, business opportunities, etc. The problem comes when it is only…

Social posts: effective ways to get your audience on board

There is an argument for too much general content and not enough high-quality content in the world of social media. Each account may have its own purpose – and while each post will carry a different objective – a follow, a like or even a link click – the ultimate…

Look out for email confirmation

We’ll send you an email confirming your attendance (with all the venue details and timings). You might need to check your spam, just in case. Whilst you wait, take the survey on B2B benchmarks. We’ll share the results at the event! Take the survey and…

Social Snapshot 14.09.2022

It can be difficult to keep up with all of the new social media insights that emerge each and every day. Don’t worry, we’ve got you covered! Check out the most recent social media news.👇

Choose your Colours Wisely

Have you ever wondered what it takes to make your brand a world-beater? In today’s blog I’ll take you through the impressively deep thought given to colour choices used by the biggest brands.

Be the hero that unlocks pipeline with social

Join B2B social trailblazers and hear from Ericsson, BT, Intel, Ivanti. Experience candid, no-nonsense sessions that will drive tangible business impact

Top Content Formats to Boost Social Media Followers

Social snapshot – 07.09.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media: Meta introduces a new initiative for digital artists Meta is launching the Creators of Tomorrow showcase, which highlights diverse individual talents across Europe, The Middle East and Africa. Find…

Starting the B2B customer journey

Every purchase – whether you’re buying an ice cream at the local shop, or investing in service expertise from a leading technology brand – has a story behind it. Its origin is normally from a point of resonation – while this may seem obvious, it’s alarming how many brands can…

Twitter Tweaks Typos

Twitter recently announced the new Edit Tweet feature. However, there's a catch.

It’s CORN!

TikTok's latest trending audio has us obsessed

Social Snapshot — 31.08.2022

It can be difficult to keep up with all of the new social media insights that emerge each and every day. Don’t worry, we’ve got you covered! Check out the most recent social media news.👇 There is a new Circle in town 🪺 Sometimes all you want to do is…

5 tips of social media housekeeping

The accounts you follow are a huge reflection of your business’s social media strategy. Associating with accounts that have nothing to do with your industry, target audience, or the products/services you offer, will make your strategy look random, disorganised, and possibly even spam-like. Today we’re looking at how you can…

6 tips to humanise your brand

Discover our 7 ideas, tips, and steps to humanise your brand!

SOCIAL SNAPSHOT – 24.08.2022

Take a look at the latest happenings in the world of social media

Planning your Content Calendar

Have you ever wondered what it takes to consistently deliver content year-round? Today I take a look at the marketer’s secret weapon: The content Calendar

New TikTok Guide Targets Creative Gaming Marketers

TikTok data shows that 70% of mobile gamers say the platform is a great way for developers to get their attention. Should all brands be paying attention? The short answer is yes. In case you missed it, TikTok released a guide earlier this month for marketers…

How can your brand BeReal?

Learn how brands need to adapt to BeReal.

Social Snapshot – 17.08.2022

Take a look at the latest happening in the world of social media on our weekly social snapshot!

Spare a thought for thought-leadership…

Make your B2B campaign count! Customers look to expertise before products – how can you leverage your staff and website collateral to make an impact?

How to use Hashtags on social media

When it comes to promoting your brand on social, hashtags can be a key way to drive views, likes, and shares.

Top Metrics for Paid Media Campaign Performance

BeReal With Me, IG

There really isn’t an idea that Meta won’t pounce on the moment something starts gaining traction. The next “cool” thing to take off is BeReal

Improve your Design Strategy

Do you find your engagement dropping month-on-month? Are you writing snappy copy only to have your posts sink like a lead balloon? It might be time to re-think your design strategy. Our friends over at Brafton have come up with this handy infographic, (see…

Like it or not

Instagram never stops to surprise us, and users have complained about its updates for a long time now. In today's blog, we explore the latest updates about Instagram.

Social Snapshots 03.08.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media.

Social superstars

What are we looking for? Creative, curious and courageous people who possess a passion and hunger for all things Social Media. Whether you’re an existing specialist Social Media Account Manager, you’ve been working across marketing disciplines including Social Media, or you’re just starting out, we want to hear from you!…

Top 3 Reasons Why Brands Are Getting Serious About Gaming

Why are brands getting serious about gaming? It's all about advertising, engagement, and trends.

8 content ideas for social media

Discover 8 content ideas to make your social media pages look fresh.

Influencer or content creator?

Take a look at the differences between an influencer and a Content Creator.

Social Snapshot 27.07.2022

Take a look at the latest happening in the world of social media in our weekly social snapshot.

B2B for social: getting ahead with lead generation

The B2B buyer journey is becoming more complex than ever before. Multiple stakeholders and buyer influencers are at the heart of any purchasing process for businesses – and for B2B social, the breadth of audience that can be influenced is growing. The challenge for those looking to sell over social…

Search results for "X"

Marketers struggle to create quality B2B social content

B2B Social Media Marketing Benchmarks

Social media trends 2023 – what to look out for￼

WhatsApp, Keeping us Connected

Best times to post on social [INFOGRAPHIC]

Social Snapshot – 04.01.2023

4 Social Media Quick Wins for 2023

Social snapshot – 21.12.2022

Design Trends for 2023

Oops!… Musk Did It Again 🎶 Twitter’s disastrous attempt to ban posting links to other social networks.

New year’s resolutions: Customers’ plans for 2023

Top tips for a glittering B2C social media strategy

EVERY LITTLE SHOPPER MISSION HELPS

Turning to TikTok for timely news

Social Snapshot – 07.12.2022

Why heads-up marketing is needed in B2B, and that means LIVEs

What’s happening to Twitter?

B2B Video: A Fresh Approach

Social Snapshot – 30.11.2022

Episode 74: Serious Social – Should Brands Dump Twitter?

Employee advocacy programmes: allowing people to have a voice￼

Episode 73: Serious Social – The B2B Marketers’ Guide To Going Live

Twitter’s turmoil turning tons away?￼

Episode 72: Serious Social – The State Of B2B Social Media Marketing

Seasonal Marketing Trends

We’re concerned about Twitter’s conduct and associating out brand

Social snapshot – 23.11.2022

Learn How To Be an Adventurous Social Trailblazer

How social media marketers can protect their mental health

Black Friday in a Cost-of-Living Crisis: Stats you need to know￼

Social Snapshots 16.11.2022

The latest B2B social benchmark stats for your 2023 plans

For $8, What Could Go Wrong?

LinkedIn Gets Creative About Performance

Social Snapshot – 09.11.2022

5 ways to beat stress at work

Blazing the trail for B2B success

Making Instagram work for you

Social Snapshot – 02.11.2022

Spooky Times – When Instagram goes down on Halloween… 👻

B2B Social Trailblazers Summit

Why use Instagram to Promote your B2B Business?

Jolly Good Social: the true meaning of knowing your audience

Social Media or Search Engine?

Pinch to zoom on YouTube

Aaaargghhh AI art!

So Sorry

What a superstar you are!

Across the Metaverse

Social Snapshots 19.10.2022

Halloween Trends to Boost your Marketing Campaigns￼

What to post on LinkedIn – part 2 ✌️

The brand stance song and dance

Top 6 Tactics to Tackle Social Media Copywriting

Modern Slavery and Human Trafficking Statement 2022

Looking after your mental health at work

Over 33 million fake accounts have been removed from TikTok

A Sprinkle of Magic Motion: leading to originated content shoots

Social Snapshot – 05.10.2022

Getting personal: data led content development

The Social Proof is in the Pudding – 6 Amazing Benefits of Influencer Marketing

Tiktok Insights

A Quick Guide to Help you Identify Target Personas

A Meaningful Mission: Building Brand Trust With Influencers

Social Snapshot — 28.09.2022

Broaden your B2B horizons

5 Easy Social Media Marketing Tips for Small Businesses

What to post on LinkedIn?

Social posts: effective ways to get your audience on board

Look out for email confirmation

Social Snapshot 14.09.2022

Choose your Colours Wisely

Be the hero that unlocks pipeline with social

Top Content Formats to Boost Social Media Followers

Social snapshot – 07.09.2022

Starting the B2B customer journey

Twitter Tweaks Typos

It’s CORN!

Social Snapshot — 31.08.2022

Social media trends 2023 – what to look out for

Employee advocacy programmes: allowing people to have a voice

Twitter’s turmoil turning tons away?

Black Friday in a Cost-of-Living Crisis: Stats you need to know

Halloween Trends to Boost your Marketing Campaigns