brands Immediate Future

Pinterest’s Pin Picks kick-starting a spooktacular Halloween

Pinterest has solidly established itself as one of the top visual content-sharing platforms, primed with plenty of user-generated content but also curates content itself, through its Pin Picks feature – a lesser-known collection of a few of the Pinterest team’s “favourite things”, compiled in partnership with some…

Social Listening is Dead | Long Live Social Intelligence

The next generation of social listening is fast coming. Whilst social media offers a vast wealth of consumer data in response to brands and initiatives, solely monitoring the social sentiment will not provide the complete, deep nuances of consumer social interaction. Listen up; your social listening needs to be more…

Fact: social media is influencing consumers

Focussing on the elements that influence and shape user preferences online, The Social Consumer Study explores how connected consumers are in today’s ‘always on’ environment. What is clear is that buyers are far more likely to invest time, money and trust in an emotional brand – something…

Are all social marketers at risk of developing a split personality disorder?

Despite the ubiquitous nature of social media and its increasing impact in digital marketing, the majority of marketers fail to maximise the channel’s full potential. We are seeing it time and time again. What many seem to have forgotten is that social is sold on relationships. In an earlier blog…

Instagram Ads launch in the UK

It’s official. Instagram Ads are going live in the UK. Like Pinterest before them, the photo sharing app is evolving into an advertising hub for social businesses. Having tested sponsored ads with select partners such as Channel 4 and Waitrose, all UK brands will soon have the opportunity to promote…

How the fashion industry is leading the way in digital

“Luxury retailers are leading the way with in-store technology” was the title of an article that I read recently and something I have been watching for a while. Yes, because I have a natural interest in fashion but also for me I really believe that the fashion…

Should B2B marketers be emotional?

News flash! B2B marketing is emotional. More and more marketers are recognising the importance of psychology behind purchases, and the emotional state that customers are in when they connect with a brand. Not dissimilar to the concept of H2H (human 2 human). Brands need to lose the unnatural techie jargon…

S-Commerce hits new level with the introduction of Twitter’s Buy button

You will soon be able to purchase items from Twitter, as the micro-blogging service announced this week that they are featuring a ‘Buy’ button on tweets. This is a big step for Twitter as they enter the realm of e-commerce, and the new button will sit inside a tweet and…

#indyref 2014: the fight for Scotland on social

Little else has dominated UK news headlines in recent months than the impending Scottish referendum. Not satisfied by traditional media coverage, many have taken to social media to voice their beliefs. Individuals, as well as the Yes and No campaign brands themselves, have chosen social to raise awareness and support…

Make the most of where you are with these great new geo based apps

Since the very much unwelcome re-haul of Foursquare there has been much room for location based apps to gain traction with an eager user base. Foursquare’s new check-in app ‘Swarm‘ has totally divided up Foursquare, the platform now having one app to check-in with,…

Future-proof your business with disruptive social content: it’s the Microsoft Mobile way

Last week we were joined by Clare Izhaky, Head of Social Business for Microsoft Mobile (formerly Nokia) at the Social Speakeasy, who shared some terrific insight into her team’s approach to social media… Don’t be Bob. Who is Bob, you ask? Bob is dull, unsociable, doesn’t listen to people and…

Crisis management at its yummiest!

Ever since my first day here at immediate future I have taken a real interest in social media crisis management. It was my first social media project and I really enjoyed researching and reading about crisis management cases. I discovered many different success stories and found an array of horror…

Are social logins the real power behind paid social?

It’s more or less been accepted that with targeted advertising online, be that AdWords or social, the main drivers of the targeting algorithms lay in your browser dropping cookies and particularly in social, your likes, shares and other forms of engagement. However is the rise of…

Segment your Twitter influencers by location and keywords with SocialRank

Twitter analytics service SocialRank is expanding its service to further evaluate the people who are following you on Twitter, giving you the option to segment your followers by location, keyword searches and a combination of the two. The original version of…

Throw your B2B buyer a life jacket in a sea of content

The opening up of the LinkedIn publisher platform is another symptom of a potentially unwell state of content marketing. Quite simply, we are drowning in a sea of content and some of it is just ain’t that good. From the recent Content Benchmarking…

Facebook ups its feature offering with “save for later”

There are multiple applications on the market under the “save for later” offering, be it Evernote where you can archive media pieces to read at your convenience or Chrome plugins such as Readability where you can bookmark websites and articles to view at a later date. In recent months the…

Geofilters for Snapchat – bragging just got regional!

Cover your tracks, you can no longer hide! Snapchat have just released their new geo-filters feature, allowing users to add quick, designed-up location tags to their pictures. Swiping right on a picture once you have taken it creates a text or graphic sticker which gets overlaid onto your picture showing…

Dom Dwight: creating inspiring social content without big budgets

Last month we were joined by Bettys & Taylors of Harrogate, perhaps better recognised by their brands Taylors Coffee and Yorkshire Tea. Brand Communications Manager Dom Dwight, AKA Coffee Enthusiast, delivered a presentation on creating inspirational social content. The outcome? We all left feeling rather inspired! Funny and endearing, Dom…

Germany are winning but Twitter are the real champions of Brazil 2014

The most tweeted about sporting event in history. The day Germany smashed world cup hosts Brazil in a 7-1 victory. Twitter set out to win big during Brazil 2014 and they continue to excel their own benchmarks in smashing records and taking their event coverage to the…

Facebook KNOWS where the party’s at!

Grab your glowsticks and other party paraphernalia as Facebook enhances events discovery with new tool, “Events for you”. Recently reported by Techcrunch, Facebook is optimising its events calendar tool. Not all users will have immediate access whilst the feature remains in its testing stages, but we will see…

Instagram Ads expanding to the UK

Fashion brands are almost always amongst the best in class when it comes to maximising the power of rich and visual content across their digital channels, particularly pioneering activity on visual social networks such as Vine, Pinterest and Instagram. With highly creative, engaging imagery and video content at their fingertips…

Social Trailblazer Awards champions social media innovators

Today’s social media practitioners are digital pioneers. They are setting benchmarks and establishing best practice for businesses all over the world. They are setting the social media agenda, and we think it’s time they were recognised by the wider industry for their outstanding contributions. So we are shining…

How campaigns are using Thunderclap to maximise reach and activate supporters

Spreading campaign messages via Twitter with the use of hashtags or recruiting dedicated supporters has always been a labour of gaining organic strength. Relying on the persistence and influence of others to spread the message. Now we see the emergence of new apps that access supporters’ social…

It’s a W.hole neW. W.orld

It goes without saying that the internet has greatly revolutionised society, the way we live and interact with the world and each other. However, it’s hard to believe just how young the internet really is. It’s only just over 10 years ago we were starting to use high-speed broadband, instead…

Solving the content marketing conundrum

Marketers are spending more money on content marketing than ever before. But without a clear content strategy how can brands calculate ROI? We all know that for brands using social media, great content is key. But it’s knowing what to do with that content that is what brands need to…

Social media initiatives top the bill for European Marketers

Social media initiatives are really beginning to take centre stage for European marketers as indicated in a recent Adobe survey of 350 professionals. As part of the Digital Roadblocks report, it was clear to see the emphasis European companies are putting on digital in areas such as personalisation of email,…

Fix what matters to customers: Royal Mail’s Martha Roberts discusses the importance of social customer service

Social media is not simply a broadcast channel – and brands that use social media solely for this purpose are never going to get the most out of social media. Social media is a two-way conversation, so get prepared to join in. Social customer service has exploded in popularity over…

How Twitter mute button has further highlighted questions about the value of your followers

This week Twitter launched a new feature allowing you to mute those pesky users who Tweet too much or sporadically at a time that is just not working for you. Useful right? Probably not so much for brands… Disclaimer: I followed @JustinBieber to illustrate the muting of someone who…

Which social network reigns supreme for social commerce?

For businesses using social media, it’s not about the ‘feel-good factor’ of the odd like here or a couple of retweets there. It’s about one thing: ROI. So which social media platform generates the most ROI? New research from Shopify on social commerce has discovered that out of all social…

Is UGC the future of visual social media?

Over the past year or so a new model of community management has emerged, long gone is the 90-9-1 model. Passive observers are minimising and hyper contributors are increasing, motivated by the sheer desire for social recognition. People have greater accessibility to contribute and are more…

Squeezing value from social: Richard Clark shares his success story

Many marketers recognise the advantages in using social media, but those sentiments aren’t always shared. Particularly by the board. So the challenge is how to prove social value? We invited Richard Clark, former Online Controller at Argos.co.uk and a founding member of the Marketing team at Best Buy in the…

Policing social media – 5 steps for preventing a crisis on social media

In the wake of the terrible tragedy at Corpus Christi Catholic College yesterday, where 61 year-old beloved teacher Anne Maguire was stabbed by one of her own 15 year-old, pupils, my thoughts turned to the difficulty in policing social media. In a situation like this, where the identity of an…

The future’s bright, the future’s augmented

Print media is widely seen as a dying medium with the lack of targeting and personalisation seen in comparison to digital advertising. US print media has seen a spend dip from $35.8bn in 2011 to a projected $32.2bn in 2014, whereas…

Stop staring, start listening – 5 top podcasts on social, tech and culture

Most of the consumption of digital media is now very much based on image, text or video via our mobile handsets. Countless mornings see the commute of the working masses, heads down, staring deeply into their handsets narrowly avoiding road accidents and lamp post encounters. For those…

Twitter: They say one picture speaks a thousand words, so how about four?

Twitter has already carved out its name as one the top social media sites to market and advertise from but in an effort to become more ‘social’ it recently revealed two new features that allow users to upload up to 4 photos in a single tweet and…

LinkedIn: The lean, mean content marketing machine!

LinkedIn is running ‘full steam ahead’ in its content marketing efforts as it announces the release of two new content analytics tools, dubbed as the “Dynamic Duo” for businesses. Read on to discover why the news should come as music to the ears of B2B brands marketing…

#ByeBye @Replies?

Rumours are circulating the net of Twitter’s planned revamp and eventual elimination of the platform’s most prominent symbols, the #tag and @reply. With conjecture that testing is well underway, we take a look at what the change could spell for brands. Testing and updates to the functionality…

Do you know the branded content possibilities?

Best of Branded Content Marketing: 10th Anniversary Edition from Justin Kirby I know everyone is talking about content. But I urge you to take time to read the eBook, Branded Content Marketing. For a start…

Barclaycard’s Head of Social Media banks on measurement metrics to deliver ROI

Measuring, analysing and benchmarking your social activity is essential. It highlights what you are doing well, when you need to improve, and whether you are delivering what your customers want. But in truth, social media isn’t about promoting your business at all. It’s about engaging with your community (something easier…

Maximise your social media measurement with Lucy Wren at the Social Speakeasy

For many brands using social media, you want to prove one thing: that your campaigns are delivering ROI. Whether it’s the number of Facebook likes, Twitter followers, the number of retweets, clicks to your landing pages, email registrations or product downloads, there are a multitude of metrics that…

Argos customer service win. How it could have gone wrong…

So, I am sure over the past few days you have seen the Argos “badman” tweets doing the rounds as examples of great social customer service. For those of you who haven’t seen the posts, here is the story… @Argos_Online YO wen u gettin da…

Social media battle of the sexes

For all you ladies out there, it looks like we’re taking over social media, and smartphones are our weapon of choice – in a metaphorical sense of course! According to research conducted by PR agency Porter Novelli, also published by marketingmagazine.co.uk, women are dominating the social media…

Why ‘micro visuals’ are essential for your social media outreach

For brands using social media, visuals matter. No matter the platform and whether its Facebook, Twitter, LinkedIn or Pinterest, incorporating visual elements into your posts is essential. But its more than just using a random photo with your posts to fill the image quota on your posts. Quality, original and…

Take note – LinkedIn publishing power is a BIG opportunity

Roll up! Roll up! Brands that are already investing heavily in LinkedIn will be licking their lips at the prospect of the new publishing power about to be at their finger tips (see the full article on the LinkedIn blog). LinkedIn influencers, launched in 2012, saw powerful…

Don’t worry! You’re not the only person to #lovecurling

The Brits are well-known for a lot of things, from drinking tea to inventing the game of cricket. But who would have thought that the sport of CURLING would capture the nation’s heart? I think it is one of those sports where it takes a little time to get into…

#LFW #BAFTAS and #BRITs2014 – A week of social media furore

Furore in the capital this week has been combined across several major awards and industry events. The Baftas, The Brit Awards and as you may have noticed on your Twitter trends or Pinterest boards; London Fashion week. Brands, labels and designers galore compete for their annual chance to set…

The best Valentine’s Day campaigns across social media

It’s 14th February, which means one thing… Valentines Day! Brands are celebrating in full effect, but which ones should you be looking out for? And are you getting involved? The UK population will be spending an estimated £595 million this Valentine’s Day, with many consumers choosing to…

‘You have to pay to play’: Jerry Daykin shares his real-time social media secrets

Key to any effective social media strategy is the ability to monitor what people are saying about your brand across social networks, blogs and forums. There’s a wealth of data available at your fingertips – the challenge is how best to turn that collated data into real-time actions. We asked…

Don’t be struck down by the #tubestrike!

Social media has been bringing humour into a somewhat dismal situation as commuters take to social media, specifically Twitter, in the wake of the London tube strikes. Surprisingly the sentiment has not been quite as negative as expected. I’m sure many of you have seen signs of chaos, with endless…

4 basic steps to CV writing, whichever way you want to present it

I personally think, in this era, you should be able to apply for a job virtually, send your LinkedIn profile, and have a video as a CV. As long as it has the following elements, then why does it need to be a plain old Word doc? Unfortunately I am…

6 social media 2014 predictions from some of the most influential industry authorities

As usual predictions for 2014 abound. Rather than add to the melee with only our voice, we asked some of the most influential movers and shakers in digital to tell us what they thought would be big this year. Interestingly, even though we asked for opinions individually, the feedback revealed…

Mystic Pete’s 2014 social media predictions

After the hustle and bustle of Christmas and New Year is it customary to sit down and reflect on the past year *yawn* and then (once you have woken up from your sleep) think about the year ahead. It is safe to say the social media industry dramatically changed and…

New Year, Same Story: 2014 is the year of mobile

2014 is the year of mobile. The same could be said in 2011, 2012 and 2013, as mobile has grown at an enormous rate and enjoyed a meteoric rise, with browsing and surfing online from devices a part of everyday life. But how will it fare in 2014? The simple…

What updates did you miss over Christmas?

So that was Christmas! We hope you had a good one. If you’re anything like us the trauma of finding out whether you can still fit into your work clothes this morning has been and gone (hopefully you can) and you’ve had a good catch up with everyone back in…

Coming live to a screen near you: YouTube announces live streaming

1 billion-plus unique users a month, 100 hours of video are uploaded every minute and over 6 billion hours of video are watched each month. I am of course talking about YouTube, the platform that uses video to inform and entertain the masses. And now…

Dear Social Santa…

Writing a Christmas letter to Santa is not as easy as it sounds and it really could take you a while. What happens if you have forgotten something? Will he be able to read your hand-writing? Is the address written correctly? There are just too many things to worry about.

Online word of mouth marketing – what’s so great about it anyway?

A few days ago, I read an interesting article in Social Media Today, which got me thinking about word-of-mouth marketing via social media. Social has had an enormous impact in transforming the way we talk about and endorse products/services to friends and family. But social should not…

Last Hurrah To End 2013: Boost Your Facebook Likes

As the end of 2013 draws in, many brands are on a last minute drive to turbocharge their social media activity, capitalising in on the festive season to spark growth. Christmas presents fantastic opportunities for creative campaigns and competitions, sure fire ways to drive new fans and followers. With this…

Inspiring social media of 2013

As we approach the end of 2013, there have been endless articles on LinkedIn, Twitter, etc… listing the greatest social media meltdowns of 2013. Although they provide some valuable lessons on techniques to avoid in your social strategy, they also scaremonger a little. And the downside…

What it takes to be truly excellent in social media

Social media is an exciting, yet demanding arena of work to be in. I suppose that’s what makes it good fun. The skills and capabilities required for social media excellence are sometimes chopped up and divvied out to specialists within large agencies. For others, agency and in-house folk alike, all…

Christmas shopping can be fun, easy and stress free!

© Pinterest. Logo. It has become almost a British tradition that towards the end of November we start to worry about Christmas. Whether it be organising the turkey or decorating the Christmas tree, the whole ordeal can sometimes be a little overwhelming. Ultimately, the largest stress of all is…

Twitter ads: Now open to everyone

Facebook has them, LinkedIn has them, but when it comes to advertising on the platform, Twitter was lagging behind. Until now. That has all changed this week with the introduction of Twitter’s self-serve advertising platform for the UK, Ireland and Canada. Previously companies outside the US had to contact Twitter…

Do custom timelines spell the end of Twitter Lists?

Not to be outdone by updates from competitive platforms, Twitter announced its new custom timeline capabilities within TweetDeck. Now users can collect, organise and categorise related or relevant tweets into one new, seamless feed. In truth, it’s very much like Storify, which makes…

Hummingbird, Hangouts and now Helpouts: Google takes ‘How to’ content to a new level

[vc_row][vc_column width=”1/1″][vc_video link=”“][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Are you struggling to cook a specific dish and need urgent cooking advice? Or looking to improve your home but need guidance from someone who knows best? Or are you having computer problems and need help fixing it? Sometimes it’s helpful to speak to someone who has…

5 facts about micro-videos you must know!

© Vine. Logo. © Instagram. Logo. As we know Vine and Instagram videos have been a great success and added something extra to the social media armoury. There is a lot said about Vine and Instagram but what are the most important figures that…

Battling with Facebook reach: How to get more eyeballs on your posts

It is reported that on average only 16% of Facebook page posts reach fans – a somewhat disheartening statistic when community managers spend a great deal of time and creativity nurturing and managing their business’ Facebook page. It’s frustrating when they take stock and realise that such…

The importance of social media for the beauty industry

The beauty industry has gone through an exciting transition over the past 10 years and with the rise of the internet and knowledge sharing, consumers are now empowered and are demanding ground-breaking technologies, ingredients and products – they know what they want and are more than willing to invest in…

3 Ways that B2B companies can maximise Instagram

As you may know, visual content is key for brands looking to find success on social media. The rise of visual content has coincided with the rise of popular platforms like Instagram, to take advantage of the power of photos. Over 150 million users, an estimated 5 million photos uploaded…

Latest Social Advertising Developments

We have had mixed news recently around online advertising, with some sites focusing more heavily on their advertising offering, whilst other businesses are popping up to block ads from customers devices… So you know what’s been happening recently, take a look at the latest developments here: Simplified Facebook Advertising…

3 social platforms you should not ignore in B2B

We spend a lot of our time with our B2B clients talking about, and operating in, LinkedIn, Twitter & YouTube. Whilst these platforms (for good reason, particularly LinkedIn) are taking the floor and presenting the most opportunities at the moment, it is important for Marketers not to become closed to…

Taiichi Ohno’s seven wastes and social media

© Kenichi Nobusue ”My social networks” Photo. Attribution 2.0 Generic There is no simple answer to running a successful business but those who do often rely on business instinct. It could be a sixth sense that leads you to success, but sometimes it’s best…

Google takes hashtags to a whole new level

It may be seven years since Twitter revolutionised the hashtag, but Google Plus is fastly finding new ways to take the hashtag further, and in different ways than ever before. Of course it helps when you own the biggest and most popular search engine in the world. And the most…

Debating where social sits at #SMWLDN

On Wednesday evening, I attended a Social Media Week session, ‘The Good, The Bad and The Ugly’. Check out the snap of immediate future‘s Pete looking pretty and enjoying a beverage out of his #SMWLDN cup! As much as I enjoyed the case studies that the panel critiqued and applauded,…

Using Twitter to complain – how effective is it?

How important is social media when it comes to engaging with your customers? Well if it’s being discussed on the BBC’s One Show, it must be! In last night’s episode, the show delved into the increasing numbers of consumers taking to Twitter as a forum to complain and the effectiveness…

Using LinkedIn for smarter networking. Have you discovered the ‘Contacts’ feature?

At immediate future – we love LinkedIn and the opportunities that it provides for meaty social media marketing. In the last two years, the social network has really risen up as a star platform for lead generation with LinkedIn Groups and Company Pages being worked hard by…

Timing is everything…

When you have your pictures, links and posts ready, there is one thing that you need to ask yourself. When would be the best time to post? Brands are investing more time and resources into social media, but the timing of your posts are important, making sure that your content…

Melting cars, skyscrapers and social media

For a couple of days now I’ve been reading City AM‘s passionate reports on my way to work, about one of the latest scandals in London’s City. This time it is nothing to do with the usual hype around investment banks, bonuses, interest rates and share prices. It is the…

Fashion Week prepares to use social media as its catwalk

Fashion labels are among some of the best brands when it comes to utilising the power of social media. The richness and constant stream of visual content makes for a great partnership. Nowadays you would be hard-pressed to find a fashion label that is devoid of any social media presence.

New Facebook update sends competition app developers walking!

Facebook has announced that they will abandon third-party competition apps to run competitions and instead offer users the chance to run promotions themselves. The update should make page promotions marketer and competition entrant friendly. By having competitions run directly on their Page Timelines companies will be able to collate…

Want to drive sales? The power of Pinterest for purchasing

For brands using social media increased exposure and awareness is great, but knowing that your profiles are having the desired impact and driving people to purchase is the end goal. A new study from the Harvard Business Review has found that Pinterest in particular is having a…

More about Google+, Authorship and SEO

Any business, alert and looking to drive natural search is already running Google+ and Facebook accounts at the moment. Facebook because people are using it and Google+ because it is this persistent beast, which is ignoring popularity and instead providing fantastic ingredients for functionality and the ability to…

Exploring lesser-known social platforms – Part 2: Viadeo

Today is the second post in my 3 post attempt to look at lesser-known social networks. As you may remember, in my previous post I assessed the usefulness of Plaxo, a cloud-based contact book. Today we will explore Viadeo. What is Viadeo? Everyone is talking about LinkedIn these days,…

Social customer service revolution is still going strong

It feels like a while since I last blogged about social customer care, despite it being one of the areas of social media management and strategy that fascinates me the most. In my time spent working in social media, I’ve observed brands and businesses evolve their clunky social care processes,…

‘Fake fan-gate’: We examine Dispatches’ look at the murky side of social media

Fresh from unravelling truth within the NHS, examining the issues of South African police and children in the Taliban, the current series of the award-winning Channel 4 documentary Dispatches turned its attention towards social media last night. In the programme, entitled ‘Celebs, Brands and Fake Fans’, the…

The curious case of Google+

From its inception in 2011 Google+ has been through a lot of teething problems and struggles. This year the platform seemed to gain more clout when it was announced that it was ranked as the world’s second-largest social network, at 190 million active users, with 100 brands…

LinkedIn takes the next step in content marketing with new Sponsored Updates

Marketing for B2B companies on LinkedIn just got more interesting. At the end of this month, LinkedIn is introducing ‘Sponsored Updates’, which gives users the ability to promote updates on LinkedIn beyond their own followers or connections. In a similar style to ‘Promoted Posts’ on Facebook, LinkedIn…

The digital world and traditional marketing

With the world becoming more and more digitally dependent we have seen the way in which we market our brands change and evolve. The digital era allows companies to interact with existing and potential customers in exciting creative ways via multiple channels. You may think that this development of technology…

SCRM13: Better customer relationship management through social

This week London played host to a two-day conference run by Our Social Times, discussing building customer relationships through social media. With real insights and case studies from big brands, including Nokia, Sony, EE, NowTV and eBay, attendees had the opportunity to explore new ideas…

Content Marketing – Making the Most of What You Have

Content is being created…quickly and in quantity! There is a vast amount of content being created in today’s world. Content makes the internet work and every second of every day ‘we’ are creating more content. Now in 2013, 9 out of 10 marketers are using content marketing, according to the…

Graph Search for all: Facebook starts its search engine roll out!

Back in January this year, Facebook launched a new search engine feature called ‘Graph Search’, the tool allowed users to let you search your Facebook network for people, places, photos and interests. Graph Search was only accessible to a selected few, in a very limited beta program.

Why videos are important to your digital strategy

Videos are now becoming much more of a focus for brands within their digital strategy. And with good reason too! A study in 2012 found that social engagement in videos increased by 28% to 70% compared to 2011! It also showed that social media users are twice…

3 ways to break the glass ceiling to reach true social innovation – event wrap-up

If you have anything to do with social media, then you know that you are always innovating. If it isn’t the constant evolution of the platforms, the new tools sprouting like weeds across the internet, or the ever-changing trends of users – you need to stay on your toes in…

Events best practice: Creating a hive of social media activity

Following on from Adam’s blog ‘From Monaco With Love’, and whilst I’m still buzzing from the excitement of managing the social media conversations around the IBM #SmarterCommerce Global Summit last week, I’d like to share some of the key learnings and insights the team garnered…

#Hashtags: Coming to a Facebook page near you

The hashtag-obsessed world that we live in has just claimed another victim. After seeing the success of the use of the # on Twitter, Facebook has now unveiled clickable hashtags on their platform. The aim of hashtags on Facebook is to make it easier for users and advertisers to find…

Will you be the next data gamechanger?

I am delighted to publish a guest blog from one of the most brilliant data geeks I know, Jacqui Taylor Founder and CEO at FlyingBinary. For those that have yet to meet Jacqui, she is a super clever lady: a web scientist in fact. After implementing a…

3 basics steps to achieving social media innovation

What is social media to you? How can you keep track of what’s going on? And how can you keep a tight lead on your own activity? Social media is evolving all the time and creating new and wonderful technologies and opportunities; it’s no wonder that every now and then…

Need a reason to Hangout? We have 9!

It was revealed last week that Google+ has overtaken Twitter in the US as the second biggest social network. Whilst the prominence of Google+ is growing it is becoming more apparent that companies can no longer afford to neglect the platform from their social media marketing strategy. Brands should look…

The real deal: Facebook verifies accounts!

Following in the footsteps of Twitter, Pinterest and Google+, Facebook announced yesterday that it would be launching verified accounts for an elite group of prominent brands and public figures. Social Media accounts are rife with duplicate accounts and Facebook has notoriously had…

Get the user experience right and the leads will follow. Right?

Last week Twitter announced a brand new addition to its suite of Twitter Cards – one designed solely to help brands capture leads and drive purchase. The Lead Generation Card will now enable brands to push incentives and offers directly to consumers, who by expanding the tweet will see their…

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Pinterest’s Pin Picks kick-starting a spooktacular Halloween

Social Listening is Dead | Long Live Social Intelligence

Fact: social media is influencing consumers

Are all social marketers at risk of developing a split personality disorder?

Instagram Ads launch in the UK

How the fashion industry is leading the way in digital

Should B2B marketers be emotional?

S-Commerce hits new level with the introduction of Twitter’s Buy button

#indyref 2014: the fight for Scotland on social

Make the most of where you are with these great new geo based apps

Future-proof your business with disruptive social content: it’s the Microsoft Mobile way

Crisis management at its yummiest!

Are social logins the real power behind paid social?

Segment your Twitter influencers by location and keywords with SocialRank

Throw your B2B buyer a life jacket in a sea of content

Facebook ups its feature offering with “save for later”

Geofilters for Snapchat – bragging just got regional!

Dom Dwight: creating inspiring social content without big budgets

Germany are winning but Twitter are the real champions of Brazil 2014

Facebook KNOWS where the party’s at!

Instagram Ads expanding to the UK

Social Trailblazer Awards champions social media innovators

How campaigns are using Thunderclap to maximise reach and activate supporters

It’s a W.hole neW. W.orld

Solving the content marketing conundrum

Social media initiatives top the bill for European Marketers

Fix what matters to customers: Royal Mail’s Martha Roberts discusses the importance of social customer service

How Twitter mute button has further highlighted questions about the value of your followers

Which social network reigns supreme for social commerce?

Is UGC the future of visual social media?

Squeezing value from social: Richard Clark shares his success story

Policing social media – 5 steps for preventing a crisis on social media

The future’s bright, the future’s augmented

Stop staring, start listening – 5 top podcasts on social, tech and culture

Twitter: They say one picture speaks a thousand words, so how about four?

LinkedIn: The lean, mean content marketing machine!

#ByeBye @Replies?

Do you know the branded content possibilities?

Barclaycard’s Head of Social Media banks on measurement metrics to deliver ROI

Maximise your social media measurement with Lucy Wren at the Social Speakeasy

Argos customer service win. How it could have gone wrong…

Social media battle of the sexes

Why ‘micro visuals’ are essential for your social media outreach

Take note – LinkedIn publishing power is a BIG opportunity

Don’t worry! You’re not the only person to #lovecurling

#LFW #BAFTAS and #BRITs2014 – A week of social media furore

The best Valentine’s Day campaigns across social media

‘You have to pay to play’: Jerry Daykin shares his real-time social media secrets

Don’t be struck down by the #tubestrike!

4 basic steps to CV writing, whichever way you want to present it

6 social media 2014 predictions from some of the most influential industry authorities

Mystic Pete’s 2014 social media predictions

New Year, Same Story: 2014 is the year of mobile

What updates did you miss over Christmas?

Coming live to a screen near you: YouTube announces live streaming

Dear Social Santa…

Online word of mouth marketing – what’s so great about it anyway?

Last Hurrah To End 2013: Boost Your Facebook Likes

Inspiring social media of 2013

What it takes to be truly excellent in social media

Christmas shopping can be fun, easy and stress free!

Twitter ads: Now open to everyone

Do custom timelines spell the end of Twitter Lists?

Hummingbird, Hangouts and now Helpouts: Google takes ‘How to’ content to a new level

5 facts about micro-videos you must know!

Battling with Facebook reach: How to get more eyeballs on your posts

The importance of social media for the beauty industry

3 Ways that B2B companies can maximise Instagram

Latest Social Advertising Developments

3 social platforms you should not ignore in B2B

Taiichi Ohno’s seven wastes and social media

Google takes hashtags to a whole new level

Debating where social sits at #SMWLDN

Using Twitter to complain – how effective is it?

Using LinkedIn for smarter networking. Have you discovered the ‘Contacts’ feature?

Timing is everything…

Melting cars, skyscrapers and social media

Fashion Week prepares to use social media as its catwalk

New Facebook update sends competition app developers walking!