Search results for "tiktok"

Why video marketing is important

Why video marketing is important

From creating content that captures attention and builds trust, to showcasing your brand's personality and driving conversions, video has it all. In this blog post, we're breaking down why video is the ultimate game-changer for businesses looking to connect with their audience in a fun and engaging way.
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How To Create A Killer Hashtag Strategy

How To Create A Killer Hashtag Strategy

Discover how you come up with a hashtag strategy that really works for your brand and set you apart from the crowd!
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Picnic Trends: Brandwatch Insights

Picnic Trends: Brandwatch Insights

As the temperatures slowly increase and the picnic season approaches, now is the time to start paying attention to the essential picnic trends and plan ahead for National Picnic Week. According to gov.uk nearly half of adults in England report spending more time outdoors than before the pandemic, which…
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Is social media a tool for education?

Is social media a tool for education?

First, we were using social media for connection and news. And then it became a hub for so many other things; Sharing an insight into our lives with photo and video A place to dump the thoughts in our head  Discovering new brands and products  Entertainment  Somewhere to buy products…
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Social Snapshots 15.03.2023

Social Snapshots 15.03.2023

Navigating the ever-changing landscape of social media can be a challenge, but take a deep breath—we’ve got you covered!
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Social Snapshot – 08.03.2023

Social Snapshot – 08.03.2023

Discover all the social media updates you need to know in our weekly social snapshot!
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Get the latest food & drink trends while they’re hot

Get the latest food & drink trends while they’re hot

Discover the most recent industry trends, from the increasing popularity of plant-based diets and TikTok food trends to the power of user-generated content (UGC), and much more
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Social Snapshot – 01.03.2023

Social Snapshot – 01.03.2023

What is new and exciting in the world of social media? Let’s talk about it… TikTok Sounds for Business TikTok has launched Sounds for Business, a collection of custom sounds to help businesses of all sizes create quick, engaging, and creative content for the TikTok community.
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Blue Tick Nightmare!

Blue Tick Nightmare!

Social media is great. I work in it, so, of course, I’m going to say that, but it really is great. There’s a platform for everyone, whether it’s photos, video, news, connection with old school friends, or expanding your professional network, there’s a platform for you.  What’s not so great,…
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Wait! What? Instagram stops online shopping

Wait! What? Instagram stops online shopping

Consumers today want seamless experiences, that are easy and quick, allowing people to carry out the entire shopping journey without ever having to leave the app. That’s what makes channels like Instagram ideal for online shopping. However, Meta announced earlier this month that the livestream shopping on…
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Social Snapshot – 15.02.23

Social Snapshot – 15.02.23

It’s that time of the week again! Here is a snapshot of the latest happening in the world of social media 👇🏻
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Your posts are targeting humans – not job titles

Your posts are targeting humans – not job titles

The silver bullet for successful B2B social is…well, debatable. But we can’t just throw technical jargon into post content and expect it to perform to its optimum level – the solution is in fact much simpler than that. I know you’re thinking; “oh here we go, another blog that tells…
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Artifact: The new kid on the block

Artifact: The new kid on the block

Artifact, the new text based media app that it's like TikTok for text.
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Social Snapshot – 08.02.23

Social Snapshot – 08.02.23

Social media updates you need to know!
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Social Snapshot – 01.02.2023

Social Snapshot – 01.02.2023

Navigating the ever-changing landscape of social media can be a challenge, but take a deep breath—we’ve got you covered! Let us take the reins and deliver the most relevant social media news right to your fingertips. 👇 LinkedIn introduces new newsletter discovery tools 🛠 These tools allow…
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The Power of Social Media Marketing

The Power of Social Media Marketing

Social media is no longer just a place to post pictures of your lunch. It’s a powerful tool for businesses to connect with their target audience and drive sales. As users climb to near 5 billion worldwide on platforms from LinkedIn to…
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Social snapshot – 25.01.2023

Social snapshot – 25.01.2023

It’s that time of the week again! Here is a snapshot of the latest happened in the world of social media: Creators report extremely low earnings from TikTok The massively growing platform is facing major challenges as influencers complain about getting paid very little compared to posting on YouTube or…
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We are falling for data

We are falling for data

With only 3 weeks to go for the most romantic day of 2023, we can feel the love in the air! So we've done some digging through Brandwatch and GWI to unearth key insights around purchase behaviours, most discussed topics, and trends. Curious to know what we discovered? Keep reading! 👇
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Stats bomb, stats bomb – you’re a stats bomb

Stats bomb, stats bomb – you’re a stats bomb

OK, so the title is a bit misleading – you’re not a stats bomb – but your B2B marketing campaigns almost certainly should be. We’re not talking about the results of the campaigns or how you report.etc, what we mean is how you’re showing your impactful data to your audience.
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Social Snapshot – 04.01.2023

Social Snapshot – 04.01.2023

It can be difficult to keep up with the constant rush of emerging social media insights. Relax, we’ve got you covered! Discover the most recent headlines from social media. 👇 Snapchat captured you in 2022 👻 The recently published newsletter reveals that the Crying Lens was…
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4 Social Media Quick Wins for 2023

4 Social Media Quick Wins for 2023

A lot of things changed last year, so how can you prepare for what lies ahead? Discover which social media trends matter for 2023. In today’s blog, we look at some of the predictions offering an advantage to retain relevancy in an increasingly competitive market. Make brand-new resolutions When…
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Social snapshot – 21.12.2022

Social snapshot – 21.12.2022

Here’s our last social snapshot of 2022! We’re taking you through the latest happenings in the world of social media: Facebook adds an option to make reels in the app Following the massive growth of reels, Meta’s introducing a way to share reels on Facebook even though they don’t have…
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Oops!… Musk Did It Again 🎶 Twitter’s disastrous attempt to ban posting links to other social networks.

Oops!… Musk Did It Again 🎶 Twitter’s disastrous attempt to ban posting links to other social networks.

Twitter will begin to ban its users from posting links to other social networks
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Social Snapshots – 14.12.2022

Social Snapshots – 14.12.2022

We are reaching the end of 2022 Social Snapshots with only 1 week before Christmas! 🎄 Let's check what is happening on social media.
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Top tips for a glittering B2C social media strategy

Top tips for a glittering B2C social media strategy

Sure your brand could start posting without a social media strategy in place, but without structure, or any research into your audiences, how can you be sure that you’re sending out the most effective content and not wasting your time? 
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Social Snapshot – 30.11.2022

Social Snapshot – 30.11.2022

Keeping up with the regular stream of new social media insights is challenging. Relax, we’ve got you covered. Check out the latest social media headlines. 👇 Pinterest Creator Rewards ends today 📌 To all the creators who participated, thank you for your partnership. We’re committed to exploring more ways to…
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Seasonal Marketing Trends

Seasonal Marketing Trends

Does your marketing plan include the holidays? Well it should. Tiktok has launched a whole mini-site to help you out. It is full of holiday insights, tips and tricks. They also released a handy infographic which we’ve featured below. It’s packed full of juicy insights that should…
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How social media marketers can protect their mental health

How social media marketers can protect their mental health

Discover our best tips for protecting your mental health when you work on digital marketing:
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Social Snapshots 16.11.2022

Social Snapshots 16.11.2022

View the most recent social media news.
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5 ways to beat stress at work

5 ways to beat stress at work

Let’s talk about stress and anxiety in the workplace and how to deal with this.
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Social Media or Search Engine?

Social Media or Search Engine?

A search engine? Really? We’re now over two decades into life with social media, so naturally, things have changed a lot since then! What started out as an online forum used exclusively by Harvard College students who wanted to connect with each other: social media has since snowballed into…
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Social Snapshots 19.10.2022

Social Snapshots 19.10.2022

The constant stream of fresh social media insights that appear daily can be challenging to follow. We got you covered! The newest social media news are here.
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The brand stance song and dance

The brand stance song and dance

Most of us have a brand we align with – either due to its values or simply because of its downright brilliant products. But how important is the brand’s alignment with various incidents, politics and cultures influencing our buying decisions? It was amazing to see every company (yes, literally every…
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Social Snapshot – 05.10.2022

Social Snapshot – 05.10.2022

It feels like there's a new social media update every week... that's because there is! But fear not, we've got you covered with this week's low down.
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The Social Proof is in the Pudding – 6 Amazing Benefits of Influencer Marketing

The Social Proof is in the Pudding – 6 Amazing Benefits of Influencer Marketing

Learn the key benefits of using influencers to amplify your brand.
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Social Snapshots 21.09.2022

Social Snapshots 21.09.2022

Check out the most recent social media news.
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Social Snapshot 14.09.2022

Social Snapshot 14.09.2022

It can be difficult to keep up with all of the new social media insights that emerge each and every day. Don’t worry, we’ve got you covered! Check out the most recent social media news.👇
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5 expert, no-nonsense, tips for your B2B social strategy

5 expert, no-nonsense, tips for your B2B social strategy

Your B2B social strategy needs to be smart and flexible, Here are 5 expert tips for your 2023 plans
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It’s CORN!

It’s CORN!

TikTok's latest trending audio has us obsessed
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Social Snapshot — 31.08.2022

Social Snapshot — 31.08.2022

It can be difficult to keep up with all of the new social media insights that emerge each and every day. Don’t worry, we’ve got you covered! Check out the most recent social media news.👇 There is a new Circle in town 🪺 Sometimes all you want to do is…
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SOCIAL SNAPSHOT – 24.08.2022

SOCIAL SNAPSHOT – 24.08.2022

Take a look at the latest happenings in the world of social media
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How to use Hashtags on social media 

How to use Hashtags on social media 

When it comes to promoting your brand on social, hashtags can be a key way to drive views, likes, and shares. 
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Social snapshot – 10.08.2022

Social snapshot – 10.08.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media: WhatsApp adds new privacy tools WhatsApp has announced additional features for more privacy, protection, and control for users. Find out more here. And YouTube is adding features…
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Like it or not

Like it or not

Instagram never stops to surprise us, and users have complained about its updates for a long time now. In today's blog, we explore the latest updates about Instagram.
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Social Snapshots 03.08.2022

Social Snapshots 03.08.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media.
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Social superstars

Social superstars

What are we looking for? Creative, curious and courageous people who possess a passion and hunger for all things Social Media. Whether you’re an existing specialist Social Media Account Manager, you’ve been working across marketing disciplines including Social Media, or you’re just starting out, we want to hear from you!…
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Social Snapshot 27.07.2022

Social Snapshot 27.07.2022

Take a look at the latest happening in the world of social media in our weekly social snapshot.
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Instagram’s Reel big Update

Instagram’s Reel big Update

For today’s blog I thought I’d talk about some updates that Meta has recently introduced to Instagram Reels, including a new 90 second length. Up until now, Reels have been confined to a maximum limit of 60 seconds.  According to parent-company Meta, these updates “will not…
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Social Snapshot 29.06.2022

Social Snapshot 29.06.2022

Take a look at the latest happening in the world of social media in our weekly social snapshot.
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Social Snapshots 22.06.2022

Social Snapshots 22.06.2022

Have a look at the latest happening in the world of social media through our social snapshot!
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5 steps to create a social media report

5 steps to create a social media report

With so many metrics out there, the world of social media can be confusing when creating a report. Each social media platform uses different analytics to track performance. What metrics to track depends on what the goals of using social media actually are. In order to understand what metrics to…
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Social Snapshot – 15.06.2022

Social Snapshot – 15.06.2022

Take a look at the latest happening in the world of social media.
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A Peek Under the Hood

A Peek Under the Hood

In today’s blog we discuss what new features have been introduced to the Instagram algorithm in 2022 and how to capitalise on them.
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A Peek Under the Hood

A Peek Under the Hood

In today’s blog we discuss what new features have been introduced to the Instagram algorithm in 2022 and how to capitalise on them.
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Social Snapshot – 08.06.2022

Social Snapshot – 08.06.2022

With so many social media news popping up every day, it can be hard to stay up-to date. We’ve got you covered – take a look at the latest happening in the world of social media: Twitter adds audio translations for visually impaired users Twitter announces a new Accessibility section…
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SOCIAL SNAPSHOT – 01.06.2022

SOCIAL SNAPSHOT – 01.06.2022

Take a look at the latest happenings in the world of social media with this week’s social snapshot
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The Reel World

The Reel World

In this blog post I will take you through the process of planning, recording and editing your excellent reel that will get you noticed
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Social Snapshot – 25.05.2022

Social Snapshot – 25.05.2022

Latest social media news and updates in our regular weekly Social snapshot. This week we look at Snap, TikTok Live and Reactions in Instagram Reels
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What is Going On?!

What is Going On?!

It’s happening again. Instagram is testing a new algorithm and it will completely change the way followers will consume the content on this app bringing videos more to the front and centre of the platform screen, changing the feed layout. Let’s go through the new Instagram layout update. With reels…
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Three of the latest key trends in Influencer Marketing

Three of the latest key trends in Influencer Marketing

With social media platforms always on the move, marketers are constantly looking to find smarter ways to tap into the potential of utilising influencers. A recent survey has explored the latest trends within the influencer marketing space and how this will change the digital world: Social commerce…
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Social Snapshot – 11.05.2022

Social Snapshot – 11.05.2022

There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot 👇 Instagram tests NFT (Non-Fungible…
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Social Snapshot – 20.04.2022

Social Snapshot – 20.04.2022

There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot: TikTok launches ‘Interactive…
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How do you make social media content less boring?

How do you make social media content less boring?

Our mantra is “Breaking the Social Boring”, so when we heard Onalytica was hosting a webinar on just that, we had to take part. As part of an Onalytica expert community series, we joined a group of social media experts to explore how to create less boring content. Our own…
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Social Snapshot – 13.04.2022

Social Snapshot – 13.04.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media: YouTube adds a new option for automated captions   YouTube has taken a new step in improving the use of subtitles in its app by adding automated captions.
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Social Snapshot – 06.04.2022

Social Snapshot – 06.04.2022

With so much social media news popping up every day, it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻 Snapchat adds YouTube link…
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Social Media Giants Fight

Social Media Giants Fight

In today’s blog post, I wanted to talk about something that piqued my interest this week. According to The Washington Post, Meta – the parent company that owns Facebook and Instagram – has hired political campaign group Targeted victory to run a disinformation campaign about its…
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Social Snapshot – 30.03.2022

Social Snapshot – 30.03.2022

It’s that time of the week again. Take a look at the latest happenings in the world of social media through our social snapshot: Instagram is introducing Favourites and Following, two new options to choose what you see in your feed. Instagram has launched a new algorithm-free, chronological…
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Social Media Statistics you must know in 2022

Social Media Statistics you must know in 2022

Social media is everywhere and it has become one of the primary marketing channels over the last two decades. We are looking at StatusBrew which has shared significant social media stats that marketers should know in 2022. Facebook Statistics 2022 With over 2.8 billion monthly…
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Social Snapshot – 16.03.2022

Social Snapshot – 16.03.2022

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know 👇 Twitter’s working on another creator monetization option. Twitter…
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Social Snapshot – 09.03.2022

Social Snapshot – 09.03.2022

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot 👇🏼 TikTok has added…
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Social Snapshot -02.03.2022

Social Snapshot -02.03.2022

With so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media: Pinterest celebrates Women’s History Month by launching a new…
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Episode 71: Serious Social – Proving value for every pound spent in social

Episode 71: Serious Social – Proving value for every pound spent in social

In this episode, Katy Howell chats to James Pearson, Digital Marketing Manager at Arla Foods. They’ll cover some gritty topics on measurement and ROI, alongside challenges like an audience of everyone, and managing 19,000 stakeholders! James is in the thick of social, being innovative and smart. You’ll learn loads. If…
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Social Snapshot – 09.02.2022

Social Snapshot – 09.02.2022

There is so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: Twitter adds a ‘Super Followers’…
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Avatar You Ready?

Avatar You Ready?

We all love a good avatar, right? And TikTok is no exception. A few days ago, Matt Navarra tweeted a little sneak peek at some new TikTok features, with one being customisable avatars; ⚡️ New TikTok Features Thread1. TikTok is working on a…
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Social Snapshot – 26.01.2022

Social Snapshot – 26.01.2022

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot 👇🏼 Twitter is launching its NFT…
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Lights, camera, action!

Lights, camera, action!

Do we all know that video is one of the formats that work best when connecting with your audience on social media? Yes. Are all brands making the most of this content format? Probably no. Now, we have already explained what Reels can do for your brand,…
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Social Snapshot – 19.01.2022

Social Snapshot – 19.01.2022

With so many social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: TikTok adds insights on…
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Social media trends that’ll be big this year

Social media trends that’ll be big this year

Social media has evolved and will continue developing throughout the years.  So, let’s talk about some of the social media trends we expect to see making waves in 2022: The “creator economy” Over the past decade, big online platforms such as Facebook, Snap, TikTok…
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Social Snapshot – 22.12.2021

Social Snapshot – 22.12.2021

We’ve almost made it to the end of 2021, and what a year it has been! Before we dive into the mulled wine and mince pies, we’ve got one last round-up for all of the latest happenings on social media this past week.   Twitter tests new creative…
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Episode 69 : Serious Social – Bring the social boom

Episode 69 : Serious Social – Bring the social boom

Ep 69: Serious Social – Bringing the social boom  2021 is coming to an end and it’s time to get your brand’s social media ready for next year. In this episode of Serious Social, Colin Jacobs, Belle Lawrence and Katy Howell review this year’s successes and forecast 2022’s triumphs, dissecting…
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Social Snapshot – 15.12.2021

Social Snapshot – 15.12.2021

It’s that time of the week again. Have a look at the latest happening in the world of social media through our social snapshot:   Twitter adds auto captions for video uploads Twitter has announced that all videos within tweets will have auto captions, providing more ways…
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Bringing the social boom for your brand

Bringing the social boom for your brand

Do end-of-year tactical social media forecasts benefit your business? In a word, no. I could finish the blog there by stating the obvious and not offering insight, but that would mean I too fall into the trap of offering perceived wisdom, but reality being the opposite.
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China, the social innovator and trendsetter

China, the social innovator and trendsetter

Everyone loves social media, and China is no exception. With over 931 million active monthly users, it is the largest social media market in the world! However, in China, social is nothing like what you and I are used to. The platforms are different, with advertising, algorithms, and influencers…
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Episode 68 : Serious Social – China – The social Innovator, opportunity and trendsetter

Episode 68 : Serious Social – China – The social Innovator, opportunity and trendsetter

Ep 68: Serious Social – China: The social Innovator, opportunity and trendsetter China is home to the world’s largest social media market, with over 931 million users. In this week’s Serious Social episode, Katy Howell is joined by Domenica Di Lieto to discuss social media in China,…
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Social media trends to watch out for in 2022

Social media trends to watch out for in 2022

Marketers, it’s that time of the year again. With less than a month until New Years, we’re looking ahead at trends that will dominate in 2022 on social media.   TikTok remains the biggest influence on social   In 2020, TikTok was the world’s most…
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Social Snapshot – 01.12.2021

Social Snapshot – 01.12.2021

It’s that time of the week! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media   TikTok is testing a new ‘Business Registration’  TikTok business profile managers are now able to access the…
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Social Snapshot – 27.10.2021

Social Snapshot – 27.10.2021

  It’s that time of the week again – time for your social snapshot! We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in…
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Social Snapshot – 20.10.2021

Social Snapshot – 20.10.2021

It’s that time of the week again – time for your social snapshot! We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the…
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Social Snapshot – 06.10.2021

Social Snapshot – 06.10.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: Twitter removes live stream guests’ s option…
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Wait… Who turned out the lights?

Wait… Who turned out the lights?

  As I am sure many of you know, Facebook suffered a major outage yesterday (Nearly 6 hours to be exact!). With chaos on the streets, many users fled to the safety of other platforms such as Twitter, Linkedin and, of course, Tiktok. Problems were reported across the world,…
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International Podcast Day!

International Podcast Day!

Today is International Podcast Day! A day to celebrate the power of audio and just how far it’s come in such a short period of time.  Derived from the infamous iPod, podcasting began back in 2004, (the same year the great IF was born!) and has since grown in enormous…
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Social Snapshot 29.09.2021

Social Snapshot 29.09.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Check out the latest happenings in the world of social with our weekly snapshot   Instagram pauses ‘Instagram for Kids’ project…
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Blast from the past

Blast from the past

  Trends are fickle things. They can come from nothing and be the hot new thing to post on social media. On TikTok, we see this more now than ever with different sounds or dancers for users to use or copy. The trend we will be focusing on today…
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What can Reels do for your brand?

What can Reels do for your brand?

Have you noticed that the creation of content in Reels is growing day by day? But, how should you be using it? What can it do for your brand’s social media strategy? Instagram Reels allows you to create and share 30-second videos with music, filters, and text in…
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Social Snapshot – 15.09.2021

Social Snapshot – 15.09.2021

This week’s Social Snapshot is here! Let us take you to the latest Social Media updates.   ‘LinkedIn Learning Hub’ to provide a more comprehensive overview for both individuals and businesses. ‘Learning Hub’ to more users, makes 40 popular courses available for free. Find out more…
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Social Snapshot – 08.09.2021

Social Snapshot – 08.09.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:   Facebook is donating $3…
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Social Snapshot – 01.09.2021

Social Snapshot – 01.09.2021

It’s that time of the week again! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media.   LinkedIn is shutting down LinkedIn Stories LinkedIn has announced that is shutting down the Stories…
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Social Snapshot – 25.08.2021

Social Snapshot – 25.08.2021

With social media news popping up every day, it can be hard to stay up to date. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:   TikTok launches a new parents guide…
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Social Snapshot – 18.08.21

Social Snapshot – 18.08.21

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So, sit back, grab a coffee, and get up to speed   Instagram introduces new ways to protect users from abuse…
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