brands Immediate Future

Social Snapshot – 06.03.19

Well, what a great start to March it has been already! It’s hard to keep up when there are updates being released every day, so we’re here to lend a helping hand. We’ve rounded up the best articles for you in one place so you don’t have to go anywhere…

Social Media Industry Benchmarks – Where Do You Fit In?

Success on social media differs for everyone. Something we deem as successful may be viewed differently to someone else, and we all have various strategies to lead us to our victory. Everyone can agree that high engagement rates prove your content has been effective, but which social platform does your…

What Makes A Killer Social Media Content Strategy?

At the heart of your social media strategy are two things – your audience and content. By not putting the effort and time into producing valued and engaging social media content that will motivate your audience, you will be left feeling extremely frustrated with your results. Thankfully it isn’t an extremely…

UGC always wins. There is no Morse code for creating content.

No one: Me: writes a blog on brands authenticity and influencers Over the years it’s clear that social media has introduced a brand new way for us to communicate, impulsively shop, and see content from parts of the world that leave us in awe. On social, we are constantly served…

Hidden code reveals plan for Instagram to get Pinterest-like features

Facebook is well known for mimicking popular features from other social networks. It should be no surprise then that another feature is going to be making its way to the Facebook-owned Instagram. A software developer, known for reverse engineering apps to discover new features, has found code which suggests…

Social Snapshot – 13.02.19

Guess who! We’re back, back again, bringing you news that we just have to shout about! Stay with us and we’ll get you up to date with the latest happenings in social in no time! LinkedIn launches its own variation of live streaming called ‘LinkedIn Live’ https://po.st/MbkaPS Calling…

Uncovering your content strategy, when there are no trends or topics

High performing social content is relevant to its audience. That’s why it does well. We know that. It’s a fact. The bit that is difficult, is working out what is likely to resonate. Particularly when you’re in a category that just doesn’t see quite as many trends as others. What…

Twitter’s #BrandBowl Awards

We’re sure you’ve spoken about it plenty already, but let’s talk some more about the SuperBowl. One of America’s biggest sporting events, and also a time for companies to promote themselves on a monumental scale! The half-time ad break costs an average of $4million per ad (I know, crazy right!),…

It might be cold outside, but we’re talking holidays!

It might be cold outside, but we’re talking holidays and the insights travel brands need to get noticed. It’s a crucial sales period for the travel market, so how can brands drive bookings through social – there’s a lot more to do than share pictures of…

Social Snapshot – 30.01.19

Welcome back, to another week of IF Social Snapshot! A wonderful roundup of social media news that we believe you should know. Stick with us and you’ll always be up to date with the latest happenings and new updates on social! Facebook’s planning to integrate its messaging platforms…

Social media’s a party – are you invited?

Imagining social media as a party helps to make sense of the best way to approach it as a brand and importantly how you should behave. Let’s meet three different party goers to explain what we mean. You walk into the party and introduce yourself to the first person you…

Social Snapshot – 23.01.19

*Drum roll, please* Introducing IF’s Social Snapshot!! A weekly roundup of social media news that we want to share with you. Here you can find a range of sources keeping you up to date with the latest happenings on social and new updates we want to shout about. Transparency and preventing…

8 Reasons NOT to do Social Media

Now, I know what you’re thinking. Coming from us? We must be bonkers. But, hear us out! To do good, meaningful and impactful social media, you need to be serious about it. Here are 8 reasons why you might want to reconsider your use of social media. If…

Let’s all get eggcited to create fun content this year.

Who would have thought that after spending hours on creative and strategy planning for your social channels, that to beat the likes on Kylie Jenner’s Instagram photos, all you needed to do was post a picture of an egg! Clearly, it’s a little more challenging than this, as posting a…

What posts should you avoid on social?

It’s always a struggle to keep everybody happy – especially on social. For businesses, there are many risks. Some risks, however, are worth taking. Here are 8 rules to follow to avoid any disastrous outcomes! • Negative comments about consumers/clients. Now this is pretty self-explanatory. If you post negatively about…

Travel bookings down. Can social drive help them lift-off?

According to GfK data, travel bookings in the last few weeks are lower than expected. December saw a drop of 13% and the first week of January this year is 9% lower. The pressure is now on squeeze the pips out of the busiest buying period for the holiday industry.

Is Snap bringing it back?

Much like Westlife, Snap is also trying to make a comeback 2019. Yes, we know it’s a stretch, but hear us out! A recent report commissioned by Snap reveals the real emotions and feelings that users have around their social media apps, straight from the horse’s mouth.

No, I don’t just cock around on social for a living!

It’s a retort I’ve given to my wife, family, and friends many times. I’ve also, rather frustratingly, had to issue it to senior marketers far too many times. For reasons I cannot fathom, Social Media is still badged by some as being for the kids, or the cool brands, or…

Don’t lose followers on the platform that counts!

So, you have checked your analytics for the week and your followers on Instagram has gone up! *Celebrates* However genuine those followers are, you want to ensure that you are doing all you can to keep them there and engaged. Whilst it’s challenging to grow your brand on this busy…

Sparkles and algorithms and everything nice!

Since 2016 Twitter users have been frustrated with the way their feed has been presented to them, an issue brought on by changes to the platform’s algorithms. Twitter added this in to highlight current affairs, trends and updates as they happened, meaning that users weren’t always able to see their…

Millennial lingo on social – what’s the memeing of it all?

Memes have been around for quite some time now. The word “meme” itself is Greek, meaning “that which is imitated.” Memes are so commonly shared that, based on Google Trends, “memes” are becoming a more popular search term than “Jesus.” Recently, a tumblr user shared what many…

Another new test feature for Instagram creators.

Instagram is testing another new feature to improve the social platform for influential creators. According to The Hollywood Reporter*, a small group of Instagram users are testing new “creator accounts” on the social platform that provides them with added attractive features. Similar to business-focused profiles on Instagram that were introduced…

Movements, World Cups and more… Facebook looks back on 2018

As another year draws to an end, it’s time for Facebook to release the annual ‘Year in Review’, taking a look back at the best (maybe most memorable) things to come out of 2018. And yes, I know what you’re thinking, but honestly it really wasn’t all bad! The platform…

New year, new app? Find out what Instagram are trialling and what it means for you.

You know that stage, post break-up, where you change your hair or your clothes to make yourself feel better? Well it seems Instagram is doing just that, with new changes being disclosed every week. Just last week we saw the announcement of fake followers being removed from the platform and…

The generation that is influenced by beauty and social media now have been christened with a name!

A new generation, one that no-one can put their finger on to how they became so adept in technology. How they use their spare time to create profiles on social media, that now make them more money than the average degree-holder would make. How they are so influenced by youtube,…

What to look for in your next social media influencer

It’s been a good year for social media. Marketers are steadily shifting more of their budgets into social media marketing. In the second quarter of 2018, global advertising spend on Instagram was up 177% year-on-year and, subsequently, influencer marketing continues to grow. But, because social media influencers are…

A single ‘buy now’ post on social will never deliver your long-term commercial goals

When was the last time you said yes to the WHSmith or Robert Dyas staff who always say “would you like to try this [product you’ve not picked up, or expressed any interest in] for a pound?” Personally, I always decline. And why is it invariably Cadburys Caramel, or sink…

Kiss my stats

It’s not going to come as a surprise to many that the latest statistics on social media use show that we’re spending 24 hours a week* on platforms, or that we’re bombarded with thousands of different types of messages, from several different sources both offline and digital during that time.

Instagram Story promotion in an instant…

Instagram has got another revenue-generating option for their Story feature in the pipeline, which should prove to be a fantastic addition for their 2 million active advertisers. The update, similar to Facebook’s ‘boost’ option, will make it easier for brands to make their Stories appear as adverts and means they…

Find out more about the music app that’s currently getting more downloads than Snapchat! #Snapchat #TikTok #Video

2012 was a great year for comedy on the internet, we had Vine! This short-form video platform really stood out in the video market as there were a very limited number of apps that could even try to compete. Snapchat had just launched their 10-second video sharing, Instagram…

What sort of person are you?

How well do you know your audience and what they want? As a business, you might be in the camp which has spent countless hours in a boardroom scoping out personas and defining which segments are your best to target for purchase. Alternatively, you’re in a business where that’s either…

Facebook’s musical additions

Facebook have announced a variety of new features are coming that will allow users to express themselves through music. It all feels a little MySpace-esque, however, they’re hoping the additions will enhance their focus on moments, as Tamara Hrivnak, Facebook’s Head of Music Business Development says, “moments are remembered and…

It’s time for awards judging to become tangible

As Aristotle once said: “One swallow does not a summer make.” And, if Aristotle was busy Instagramming today, he would undoubtedly post: “Instagramming a TV Advert does not a Social Media strategy make’. Ok, so he may prefer Facebook over Instagram, as, let’s face it, he’s a little outside the…

Our shop window

Let’s talk about the value of our client work. We’re wholly committed to doing a great job for every single one of our clients, meeting their individual needs with the aim of smashing goals and making a huge impact in the world, whether B2B, B2C or charity. The work we…

Instagram takes over Snapchat for most used platform by teens.

Facebook, Snapchat, Instagram, Pinterest…we could even push it as far as Mumsnet. Your brand could sit on all of those platforms if you truly wanted to connect to ALL demographics. But, which one is right for you? If you want to hear it from a 23-year-old…

Story time is the key to persuasion

Let me tell you a story… The centrepiece of all business is persuasion, and the greatest vehicle to persuade is storytelling. So is it really a surprise to anyone that the Stories format is growing 15 times faster than newsfeed as a device for people to reach their audiences (and…

Digging up insights to fuel creativity – Highlights from the Brandwatch Now You Know Conference

We’re out and about again! This time, our CEO Katy was captivated by insights at the Brandwatch Now You Know conference, learning how digging up data can open up creative opportunity for brands. Katy’s very own roundtable discussion got people from all sorts of brands fired-up, talking about…

What’s new for the social giant?

Facebook updates are endless. If you use the platform to share branded content, you need to know what’s changed and what’s new, but it’s just taking up so much of your time. It might seem like a whirlpool that you keep getting caught up in. Now, they’re building up the…

Embarrassing Dads are killing Centennials’ (and younger Millennials’) Facebook usage

I’ve spent most of this week doing interviews. I’m combing for the next batch of talent to join immediate future. It’s something that I thoroughly enjoy, particularly when a vacant role is entry level. There is an unbridled enthusiasm and honesty that you only experience from people looking to make…

Facebook launch ads on Stories

Ads have existed on Instagram Stories for a while now and are earning the platform a fortune, with a daily userbase of 400 million. Recently, having reached 300 million daily users, Facebook has followed in its footsteps with an identical ad proposition. The first brands to test the format…

Snapchat and Amazon team up to allow you to buy products by taking a photo of them

Snapchat has announced new functionality it’s calling Visual Search. This is a way for its users to search for products on Amazon from the Snapchat camera. It’s not a feature that will be immediately available to everyone, as there’ll be a slow roll out, but Snap is…

TripAdvisor… from information to inspiration

In the week that we released our latest Serious Social focusing on travel, one of the biggest sites in this sector, TripAdvisor has revealed they will be developing a social feed within their proposition. There are 56 million conversations around travel in social……

Collaborate with Pinterest’s influencer API

Once overlooked, Pinterest has been going from strength to strength in the social stratosphere. For travel, beauty, and fashion brands, it offers the perfect opportunity to showcase products or experiences, and now they’re looking to improve their influencer offering. Pinterest have realised influencers are becoming more and more active on…

Are you ready for an Instagram shopping spree?

Rumour has it, Instagram could be developing a standalone shopping app, aptly named ‘IG Shopping’. First TV, now an online shopping platform, is there anything they’re not branching into?! This would make sense for the platform as Facebook recently confirmed 25 million businesses are using the service. Added to this,…

Meet the new and improved Facebook Instant Experiences (formerly known as Canvas)

Facebook has decided to rename its Canvas ad format and along with the name change come a few new features. If for some rare and unexplained reason you haven’t heard of Facebook Canvas, here’s a recap: “Facebook Instant Experiences, formally known as Canvas, load instantly, they’re mobile-optimised and designed to…

Is hashtagging on LinkedIn #WorthIt?

Social media is the place for meaningful conversations. Hashtags are a way for people to find and join particular conversations. Twitter was pretty centralised around hashtagging for conversational purposes. Facebook and Instagram jumped on the bandwagon too. LinkedIn introduced hashtags to the platform a hot minute after the rest of…

Taking the plunge with paid media

Investing money in advertising can feel like a bit commitment, however deploying paid on social doesn’t need to be scary. As long as you have a plan in place before you start, social is a great way to test campaigns and creatives easily, with real-time feedback. Here’s how to…

We can all now apply for a verification badge on Instagram

If you consider yourself to be a “notable public figure” and have a healthy follow on Instagram, you can now apply to have the blue badge that makes your public status official. Instagram considers the badge to be an important way for the wider community to know that the…

Create thumb-stopping content with just one click

Time poor, but feeling creative? Fret no more. A couple of weeks ago Facebook announced its Creative Shop, a simple way for brands and marketers to easily convert static images into video. You may be lucky enough to have a wonderful design team who can whip up some amazing…

The latest additions to Facebook Groups

Add a Pixel to your Group Since GDPR, Facebook has stopped collecting or using data for behavioural targeting and removed thousands of targeting options. According to Marketing Land, Facebook removed a further 5,000 ad targeting filters to fight discrimination against religious and ethnic groups. So now, in this post-GDPR…

The pinning power of Pinterest

It’s easy to overlook Pinterest, with the likes of Facebook and Instagram dominating the social space. But, whilst Facebook has been stealing the limelight with data breaches, algorithm changes, and updates to its ad offering, Pinterest has quietly been growing in the background. Is it time your brand took notice?…

Goodbye still imagery

Mobile usage has increased over time, but did you know that 66% of the global population now has access to information online? That’s 5 billion and 16 million human beings! And the fact that the time spent on mobile devices continues to increase year on year makes it…

Does Snapchat’s drop in users spell trouble for the platform?

Snapchat’s Q2 report was a bit of a surprise in the industry. It has lost 3 million users compared to the previous quarter. There are various reasons why we saw this coming and we’d put the controversial redesign down as the main reason. A whopping 1.2 million…

GBBO’s audience love chatting about more than just cakes

On this week’s Serious Social, Annabelle and Katy discuss the findings from our latest insights report – Devouring the GBBO Social Opportunity. Bake Off is responsible for a huge level of conversation, with almost 1M mentions on Twitter alone last year. You don’t have to be a baking…

Will Cameo be Google’s route into social media?

You have to give Google full marks for effort. While the list of social media failures is pretty lengthy, they’ve not let that deter them from making further attempts. This time around, they’ve at least got a toe in territory that they can claim as their own. With Cameo, Google…

It’s not too late to launch your GBBO social campaign – with this latest report

With the Great British Bake Off just around the corner (Yippee!) it’s not too late for brands to take advantage of the engaged and vibrant social community that #GBBO attracts. This year’s Love Island proved how fruitful social TV campaigns can be. Savvy marketers tapped into the zeitgeist and grabbed…

Will cashing in on WhatsApp pay off?

After Facebook introduced the WhatsApp Business app in September last year, it’s looking like it’s set to be their next moneymaker. In contrast to the standard app that revolves around conversation between family and friends, the Business app is designed for businesses to interact with their customers by providing real-time…

Immediate Future proves Facebook LIVE is a fundamental B2B tool

I want you to think about the last video you published. How many video views did it get? 10s, 100s, 1000s? Now imagine the positive impact on your brand if you could garner hundreds of thousands of views from your prime audience – and, specifically, boardroom decision-makers. There’s a myth…

How to boost engagements on Social

Since 2017, brands and publishers have been getting far less traffic from referrals on social platforms and the sharing of content has been in decline. Not only has this increased the pressure on content marketers, but it has exposed the dire need for quality social content that ensures engagement, in…

How to create an impactful B2B brand story

General opinion is that consumer businesses have all the fun, right? They’re early adopters, the first to try new social networks, willing to take risks and are usually the most recognisable for award-winning campaigns. Yes, but also no. There’s an art to B2B marketing that requires originality and dexterity, where…

Facebook is your new virtual changing room

We knew that Augmented Reality was going to be big for Facebook in 2018, but now the platform’s started releasing AR updates it seemingly can’t stop. At the F8 Conference in May, Zuck and friends announced support for the technology in Facebook Messenger, and now they’ve gone one…

Twitter ads – the why, the objectives and the tracking

Twitter Ads offers a world of paid media opportunities. There’s so much to choose from, it can be difficult to know where to start. But, it’s vitally important that you clarify this before you even think about touching the platform’s Ads proposition! Twitter recently offered a few tips to think…

The all new Ads Transparency Center on Twitter

Having promised the world that they would improve the visibility for all ads running, Twitter has announced the launch of their Ads Transparency Center. This feature allows anyone to view more information about the ads that are being served to them, especially the political ads, such as those used for…

How Social is Scoring at this World Cup

As this World Cup gets underway, it’s worth reflecting on how changes in social media engagement are coinciding with the major shifts currently taking place in sports consumption. These converging trends are positioning social at the centre of sports entertainment, not just as a way of connecting with fans away…

Facebook covers all bases for video content creators

Content creators on Facebook are in for a treat with a few new updates! The platform itself has released a detailed description of all the newbie tools and updates to current features. But don’t worry, we’re rounding things up and making it simpler. Connect Facebook wants fans…

Structuring social media in your biz

Our very own Katy Howell has been out and about, chatting to all sorts of organisations from B2B to consumer. What about? Social media of course – their methods and their challenges. In this week’s Serious Social, we get chatty about where to start when it comes to structuring your social media – especially…

Instagram vs YouTube. How is the war front moving?

After years of turmoil in the broadcast media industry, we could be seeing a wave of change that will disrupt the social media landscape. After a growing buzz, Instagram finally launched IGTV less than a week ago. It’s still early I know, but it might already be time to think…

Get your popcorn at the ready as Instagram goes for long!

Remember a few weeks ago when we said Instagram is after world domination? Well, we weren’t wrong. Yesterday Instagram CEO, Kevin Systrom, launched IGTV – a new long-form video content app. The announcement of the new app in San Francisco is a bid to lure content producers away from…

5 top tips for video storytelling

We’re all aware of the potential video has for brands and marketers on social media. Audiences are consuming more and more short-form video content and there’s no doubt that it’s here to stay. However, the greater challenge is capturing the consumer’s attention for long enough so that they commit to…

A new A/B testing tool on Facebook

Having made the strategic decision to show less news on Newsfeeds, earlier this year, we all witnessed Facebook decide to take steps that would ensure it became a space where meaningful conversations take place, between friends and family members. This move impacted publishers and over time referrals from Facebook fell…

Twitter Media has arrived

Twitter has launched Twitter Media, a place for media publishers and organisations to get the most out of the platform. The new site showcases helpful resources which explain how to use Twitter’s many features and case studies to illustrate the efficacy…

Get a little context with your data

If you didn’t know already, we’re serious about social. We believe that at the heart of every good social media campaign or strategy is a good understanding of customer behaviours. For that understanding we use data and turn it into insights that inform our content and the way we communicate…

A new Instagram algorithm is on the way..

The photo-sharing powerhouse is set to undergo another algorithm change in the near future, and this time the focus is on users only seeing content that is relevant to them. This comes as a result of Instagram wanting to understand its community better, both where users and brands are concerned.

Research shows if you want relevant content then you need to work for it

It seems this month every marketer is either talking GDPR or about creating ‘relevant content’. It’s not a surprise as the two are interlinked. With brands needing customers to engage enough to sign-up for consent programmes, content has to be meaningful, to resonate and capture attention. The trouble is the…

Instagram– a gift that keeps on giving…

Earlier this month, Facebook spoke of some very exciting planned updates for Instagram to be rolled out throughout 2018. Given the platform’s Stories feature now has 300M active daily users alone, viewing organic and brand-based content, it makes absolute sense for substantial investment. It really is the perfect…

Building Brand Buy-In With Social

Today’s connected world means that brands are positioned front and centre of their audiences and competitors alike. With so many platforms and channels at their disposal, it’s often difficult to know which one to leverage in order to garner customer loyalty and engender trust. Here’s where social media can help.

Fancy shopping around for your next influencer?

Facebook is building a Branded Content Marketing search engine to allow brands to find the best influencer partnerships for their marketing, particularly where Facebook ad campaigns are concerned. Brands can search based on certain parameters like location, interests, gender and education. You can save selected creators in a private list…

Is UGC missing from your content strategy?

Conversations between a brand and a consumer are no longer a one-way street. Today’s consumers are empowered and connected like never before, and they’re producing content like it’s going out of style. It’s our job as marketers to produce lots of great content that will engage the consumer. This can…

Instagram Launches Payments for Commerce

According to a recent article, almost 50% of Instagram users research products on social media and over a third of the platform’s users have purchased a product online with their mobiles. That makes this segment 70% more likely to convert to the purchase phase than non-users. It…

Is Instagram after world domination?

Last week Snapchat released its Spectacles 2, and while Snap was frantically trying to tell the world that these glasses were definitely improved and not a joke, Instagram had been testing new features that could seriously ruin Snapchat. With a whole array of features being tested it won’t be…

YouTube go for the cord-cutters with TV ads

Let’s talk about the video giant, YouTube. YouTube viewership is increasing on TV. Its apps for smart TV and gaming consoles are growing and growing among viewers who prefer to watch on the big-screen, instead of the little screen in their pockets. In the past, YouTube saw…

Facebook reveals an increased use of pre-roll ads and more…

Facebook reveals an increased use of pre-roll ads and more… We’ve all heard of Watch – Facebook’s platform for shows. Having released this to a small US-based audience in August 2017, Facebook shared episodes — live and recorded — that followed a storyline or theme. With promising results, Facebook are…

Snap inaugurate augmented reality m-commerce

Users love new, inspiring features on social media – that’s no secret! Remember earlier this year, when Snap debuted an in-app AR ecommerce experience for Nike’s Jordans? Well, it clearly wowed customers, because Snap has released a new feature that it’s calling “Shoppable AR”. What does it…

Facebook Premieres bridge the gap between Lives and edited content

Just when you thought Facebook couldn’t better its video proposition, it’s done it again – the platform is using a select group of creators and broadcasters to test a new format called Premieres. To the average Facebook user, the videos will look a lot like Lives – viewers will be…

Facebook’s ‘Loyalty Prediction’ ad tool

Facebook’s new Loyalty Prediction ad tool We’re all familiar with Facebook’s targeting. Together with detailed demographics, user preferences and past actions, we’re able to deliver relevant messages to refined audiences through the platform. A confidential document, examined by The Intercept suggests that Facebook may be working on…

Our opinion; JD Wetherspoons’ social withdrawal

JD Wetherspoons has announced its exit from social media. You’re bound to have plenty of questions. Why come off social media? Will it hurt the brand? How about the long-term? Should other brands follow suit? We’re giving you the answers in this Serious Social. As a single-brand operator, the…

Spoons calls it quits – What did we learn?

Many of its 44,000 Twitter followers were shocked at yesterday’s announcement that JD Wetherspoon will be closing all of its accounts across all social media platforms. The reasoning behind this bold decision however, remains relatively vague. Wetherspoon’s CEO, Tim Martin, listed a few reasons why he’s calling it quits –…

Episodes of Instagram Stories

Instagram Stories have been going strong for a year and a half, gaining success and slowly reeling in the Snapchat Stories users. In this time, brands have been experimenting with the feature and use it in many different ways. A few companies are doing it differently – Bustle being one.

Is VR the next step for social?

As marketers, we’re always looking for the best way to interact with our customers and to create meaningful and engaging interactions with them. We do this through email marketing, TV and print advertising, social media, and now some brands are doing it with virtual and augmented reality. As we’ve mentioned…

LinkedIn goes all-in on B2B with video sponsored content

LinkedIn has been criticised for its lack of sponsored video support for quite some time now and most of us have almost given up on the idea that it will ever ACTUALLY happen. However, last October it began beta-testing video for sponsored content with more than 700 participating advertisers. The…

Insta’s shoppable posts have crossed the pond

UK-based e-retailers! You’ll step up your social when you hear this… Instagram are giving UK online retailers the chance to publish shoppable posts. Shoppable Instagram posts have been on the horizon for a while. The feature was available to American businesses last year, so it was only…

How to win brand loyalty with one word

Do you want to build brand loyalty and stand out from the crowd in a busy marketplace? Well, you need to first answer the question “why?”. “Why does your brand exist?” And no, you’re not allowed to say profit! So, go on, have a little think… Do you exist because…

Insta’s latest algorithm changes

It’s taken Instagram a long time to respond, but for the past year, users have been complaining about their feed and the way in which the app displays posts based on relevancy. Initially, Instagram used a chronological ranking system and users saw the latest posts when they opened the app.

5 Ways to Maximise Your Brand’s Twitter Presence

With the jump in Twitter’s share prices earlier this year, it seems that the social giant is going from strength to strength. Considering the playground of pundits and the cerebrally astute, how do brands cut through the rants and opinions and make the most of this platform?…

How your business can make the most of Instagram’s Stories

Since its recent algorithm change, Instagram now rewards posts with high engagement. Your reach is based on how much interaction your posts are getting. Anything from video views to comments and shares, if your post receives high engagement, it tells Instagram that your content is quality and worthy…

Facebook algorithm changes: what we now know

Wanna know how to thrive on Facebook in 2018? Here’s what Facebook’s second algorithm change means for brands. It focuses on prioritising content from friends and family, so it’s no surprise that has sparked huge concern, interest and conversation for brands. Publishers, marketers and news outlets will have lower…

Facebook Watch gets exclusive

You don’t have to be a social media expert to know that Facebook is transitioning into a much more video orientated platform, and ever since the launch of Facebook’s on demand video service, Watch, last summer, brands and advertisers have been waiting with bated breath to see if it had…

Facebook drops Explore & tests new Voice Clip feature

Facebook ends Explore & tests new voice clip feature Facebook are constantly making design changes, adding new features and ranking updates with the aim of improving the experience for everyone. Whilst some take off and are received well by the public, others don’t, and it seems Explore has fallen into…

3D posts on Facebook are a reality

With the launch of Facebook Spaces last year, Facebook aimed to democratise the world of social VR, and in October announced functionality that brought immersive 360 images (not just videos!) to the Facebook newsfeed. Until now however, posts have been limited to those created in Oculus Medium, and you have…

Search results for "brands"

Social Snapshot – 06.03.19

Social Media Industry Benchmarks – Where Do You Fit In?

What Makes A Killer Social Media Content Strategy?

UGC always wins. There is no Morse code for creating content.

Hidden code reveals plan for Instagram to get Pinterest-like features

Social Snapshot – 13.02.19

Uncovering your content strategy, when there are no trends or topics

Twitter’s #BrandBowl Awards

It might be cold outside, but we’re talking holidays!

Social Snapshot – 30.01.19

Social media’s a party – are you invited?

Social Snapshot – 23.01.19

8 Reasons NOT to do Social Media

Let’s all get eggcited to create fun content this year.

What posts should you avoid on social?

Travel bookings down. Can social drive help them lift-off?

Is Snap bringing it back?

No, I don’t just cock around on social for a living!

Don’t lose followers on the platform that counts!

Sparkles and algorithms and everything nice!

Millennial lingo on social – what’s the memeing of it all?

Another new test feature for Instagram creators.

Movements, World Cups and more… Facebook looks back on 2018

New year, new app? Find out what Instagram are trialling and what it means for you.

The generation that is influenced by beauty and social media now have been christened with a name!

What to look for in your next social media influencer

A single ‘buy now’ post on social will never deliver your long-term commercial goals

Kiss my stats

Instagram Story promotion in an instant…

Find out more about the music app that’s currently getting more downloads than Snapchat! #Snapchat #TikTok #Video

What sort of person are you?

Facebook’s musical additions

It’s time for awards judging to become tangible

Our shop window

Instagram takes over Snapchat for most used platform by teens.

Story time is the key to persuasion

Digging up insights to fuel creativity – Highlights from the Brandwatch Now You Know Conference

What’s new for the social giant?

Embarrassing Dads are killing Centennials’ (and younger Millennials’) Facebook usage

Facebook launch ads on Stories

Snapchat and Amazon team up to allow you to buy products by taking a photo of them

TripAdvisor… from information to inspiration

Collaborate with Pinterest’s influencer API

Are you ready for an Instagram shopping spree?

Meet the new and improved Facebook Instant Experiences (formerly known as Canvas)

Is hashtagging on LinkedIn #WorthIt?

Taking the plunge with paid media

We can all now apply for a verification badge on Instagram

Create thumb-stopping content with just one click

The latest additions to Facebook Groups

The pinning power of Pinterest

Goodbye still imagery

Does Snapchat’s drop in users spell trouble for the platform?

GBBO’s audience love chatting about more than just cakes

Will Cameo be Google’s route into social media?

It’s not too late to launch your GBBO social campaign – with this latest report

Will cashing in on WhatsApp pay off?

Immediate Future proves Facebook LIVE is a fundamental B2B tool

How to boost engagements on Social

How to create an impactful B2B brand story

Facebook is your new virtual changing room

Twitter ads – the why, the objectives and the tracking

The all new Ads Transparency Center on Twitter

How Social is Scoring at this World Cup

Facebook covers all bases for video content creators

Structuring social media in your biz

Instagram vs YouTube. How is the war front moving?

Get your popcorn at the ready as Instagram goes for long!

5 top tips for video storytelling

A new A/B testing tool on Facebook

Twitter Media has arrived

Get a little context with your data

A new Instagram algorithm is on the way..

Research shows if you want relevant content then you need to work for it

Instagram– a gift that keeps on giving…

Building Brand Buy-In With Social

Fancy shopping around for your next influencer?

Is UGC missing from your content strategy?

Instagram Launches Payments for Commerce