influencer Immediate Future

Episode 54: Serious Social – Stop whispering into the void

Ep 54: Serious Social – Stop whispering into the void The way brands interact with their audiences on social media has noticeably changed. Consumers are demanding more and will no longer put up with a lack of response or engagement from brands. Whether you’re scaling…

Rules of engagement for social

If you need some practical tips about community engagement on social, you’ve come to the right place! Audiences, whether in B2B or B2C are very unforgiving when it comes to how brands engage with them – more than ever, we want brands to be fast, human, clear and concise when…

Stats to help you define your social customer journey

Social skips its way through the whole customer journey, impacting various touchpoints, from awareness right through purchase into advocacy. More importantly, you need to map the journey, in detail, if you hope to be able to deliver a consistent and much-needed customer experience. And you do need to…

Best Instagram hashtags in 2021

Hashtags remain one of the most effective ways to generate engagement on your Instagram posts in 2021. A report says that a post with at least one hashtag averages 12.6% more engagement than posts without any. So, it’s worth including them in your content strategy. They can…

Social Snapshot – 28.04.21

It’s that time of the week again – time for your social snapshot! Grab a coffee and stick with us as we take you through our weekly roundup of everything you need to know about what’s new on social media Twitter launches an initial test of ‘Professional…

What’s on your 2021 plate?

It’s no secret that the last 12 months has thrown out some challenging moments for every single brand and organisation across the globe. Recently, Katy Howell (CEO, immediate Future) and Belle Lawrence (Associate Director, Immediate Future) sat down with a group of experienced marketers in the FMCG world to discuss…

Three questions to ask, before your brand joins Clubhouse

Will Clubhouse live up to the hype? Will it last? Frankly, no one knows. But what is clear is that audio is coming into its own. Twitter is rolling out Spaces, and Fireside is waiting in the wings with an interactive podcast…

Episode 47: Serious Social – Is your brand in the club yet?

Ep 47: Serious Social – Is your brand in the club yet? Right now, Clubhouse is the talk of the town – quite literally. But should brands be on there? Join Katy Howell in this week’s Serious Social as she explores the value Clubhouse can…

Approaching your TikTok strategy

] With 20.33 million daily active users, TikTok is fast becoming the place to be. What started as a platform viewed for the younger audience, the demographics of users have broadened (popularity increased during 2020), and more and more brands are exploring this new venture. But how should brands approach…

Episode 44: Serious Social – Priorities for paid social

Ep 44: Serious Social – Priorities for paid social A lot happened in 2020, and the same is true for the paid media landscape. In this week’s Serious Social, Belle Lawrence will be looking at the latest news and updates to help you navigate your…

Let’s Get Tagging

Who doesn’t love a bit product tagging? Especially if you’re a business or creator. The process makes it so much easier for us, as consumers, to buy what we see in a post. The latest company to jump on this, is none other than YouTube – WHY did it take…

Episode 42: Serious Social – From first date to wedded bliss

Ep42: Serious Social – From first date to wedded bliss With so many brands on social these days, there are few barriers to accessing customers on digital and brand loyalty is disappearing in a world of distraction. But it doesn’t have to be this way.

Things to look out for in 2021!

2020 was unpredictable, to say the least! Some pre-pandemic predictions came to light and others were way off. What we do know is that social media usage skyrocketed. And with that, E-commerce sales boomed, online events took off and video calls become the norm. We aren’t here to…

Making fragility into agility

New year, new… well, nothing? If you’re feeling like nothing has changed and the world of social media is as exhausting as ever, we’ve collated a few best-practice thoughts for you – you’re stronger than you think! Be agile, not fragile Change is the only constant… who said that? Me,…

Episode 41: Serious Social – Using Déjà vu forces for good

Ep 41: Serious Social – Using Déjà vu forces for good The sheen of a brand new year is fast fading, but brands can use the lessons from the last lockdown to evolve and improve social media best practice in 2021 If you’re after…

Episode 35: Serious Social – Branded Communities

Ep 35: Serious Social – Branded Communities Join Katy Howell and award-winning marketer Nick Watt in this episode of Serious Social as they explore the world of branded communities and discuss how brands like Adobe, Levi’s, Google and more, create thriving communities. If you’re…

Social Snapshot 21.10.2020

Ready, set, #SocialSnapshot. It’s that time of the week again, and the newest roundup of social media updates does not disappoint. The first thing on our watch list is the newly-launched LinkedIn Stories. Marketers and professionals will now have the opportunity the share images and short videos with…

Episode 31: Serious Social – T is for…

Ep 31: Serious Social – T is for… Get the T in this Serious Social session, because T is for TikTok, Twitch and Triller. With the first narrowly escaping a ban in the US, the second claiming a 223% increase in the number of creators…

Social Snapshot – 07.10.20

Cross-app communication, Instagram’s 10th birthday and Facebook’s new Groups feature – it’s been a busy week, so let’s dig in today’s Social Snapshot: Facebook introduces cross-app communication between Messenger and Instagram Facebook announced it will begin rolling out new functionality, allowing Instagram and Messenger users to communicate…

A decade of IG But what’s next for the world of Digital?

It’s been a whopping ten years since Instagram launched and changed the face of social media. Feel old yet? WE DO! So, first things first, HAPPY BIRTHDAY Instagram! From the selfie revolution to the rise of the influencer, IG has helped shaped the digital revolution and has been there to…

Episode 29: Serious Social – with Milly Youngman

Ep 29: Serious Social – with Milly Youngman In this episode of Serious Social, Katy Howell is joined by Milly Youngman, social media manager across multiple Travelopia brands, to discuss how Milly spins many social media plates whilst maintaining a strategic approach in the challenging…

Episode 28: Serious Social – Why do keep reinventing the wheel?

Ep 28: Serious Social – Why do we keep reinventing the wheel? In this episode of serious social, Katy Howell and CJ get right under the skin of the misinformation shared about social media marketing. You’ll hear how the past is the key to unlocking…

There are no shortcuts to achieving sustained marketing success!

If anyone tells you otherwise, I would strongly question their credentials and motive. For years we’ve seen flash in the pan speakers pedal false philosophies portraying a vision of quickfire success by adopting a simple tactic. At times that involved people positioning social media as the great hope – but…

Ep 25: The Now, Next and Normal

Ep 25: The Now, Next and Normal The now, next and normal of social marketing is not just another webinar. It’s a punchy and pragmatic look at how you can prosper as networks shift and behaviours change. You’ll leave the session with actionable direction and…

The only advice you need to know on being authentic on social

It drives me mad when our industry talks about brands being authentic. It is thrown around on social posts, videos and blogs – like a sticking plaster you can slap on a brand to make it all better. It perpetuates the illusion that to be authentic, you just need to…

Twitter Lists and how to use them

In the world of social media marketing, Twitter Lists are important. Brands, businesses, and marketers alike use Lists for various reasons. They can be public or private and can provide you with lots of relevant information that ultimately helps you be the best you can be.

Cancel culture means brands must re-plan their social

Call-out or cancel culture has been around for some years now. But like many things in marketing, it’s accelerated in importance over the last few months. Brand values have moved centre stage and what you stand for matters more than ever. The impact of #cancel is seen whether…

Episode 21: Brands! Don’t get cancelled

Ep 21: Brands! Don’t get cancelled Cancel culture has been around for almost two decades but, like most things, has accelerated in 2020. Businesses need to make sure they protect their reputation and adapt to changing audience behaviours. But where to start? We explore the…

Small actions create brand trust on social

“Whoever is careless with the truth in small matters cannot be trusted with important matters.”– Albert Einstein I don’t normally use quotes. It always feels a bit cheesy. But this is such a perfect fit for brand trust on social. It is the small stuff of tweets, posts…

Episode 16: Enhancing brand trust with social

Ep 16: Serious Social – Enhancing brand trust with social Social marketing will not make you trusted if you are not already on that path. But it will accelerate and enhance brand trust. Your strategy is to get your audiences to know you, like you and…

Instagram: finally, financially sound?

Back in March, TechCrunch reported Instagram had seen a 40% increase in traffic due to the pandemic. With everyone at home, more time is being spent on digital platforms, and all social media platforms have been nurturing their growing platform in different ways – but what about…

A cracking way to create the right content under pressure

For many that have decamped to home working, repurposed content has served as a filler for the last month. Makes sense whilst we settled in. But your customers crave more and the opportunity to connect, entertain or be useful is just missed if you drag out every old piece of…

Changing channels

On a call this week I said I felt as though I had developed a split personality, one that’s motivated, encouraged by great client feedback and what we can do for brands right now on social ( ) and another that’s wistful, dreamy and engaging only in the creativity of…

Ep 4: Serious Social – Has our sense of community changed?

Ep 4: Serious Social – Has our sense of community changed? Social media is replacing some of the physical proximity we’re missing, brands have the chance to be a part of this right now. In this episode, Associate Director Belle Lawrence considers how the current climate…

TikTok: socially distant yet bridging the gap

Let’s get something straight. I am not and haven’t been a teenager in a LONG time. So if you think my foray into TikTok indicates poor judgement, you’re probably right (face-palm). Writing this post, I find I’m conversing with myself, debating the ethics of meddling in social platforms traditionally geared…

The Art of Instagram & the Masters of Disguise

Last week, while we were discussing Instagram ethics, the internet broke the story of the social experiment of all SOCIAL experiments. A youtuber revealed that a series of Instagram posts chronicling her seemingly luxurious holiday to Bali, was intentionally staged and planted to test her followers,…

Instagram confirms testing of monetisation programme on IGTV

IGTV may not have grown as quickly as anticipated, but with additional features on the horizon and monetisation in testing, it could very well be IGTV’s time to shine! Top creators are currently making their megabucks on Youtube and Facebook, swerving IGTV for the simple fact that monetisation isn’t an…

The Art of Instagram: Can awareness outweigh integrity?

This weekend I had a genuinely delectable dining experience. The food was Persian, modern, and perfectly-portioned for a pair. The menu was small; with the heavy presence of pistachio and rose, as I anticipated. But what I couldn’t have anticipated was the polished approach to a Scandinavian-Mediterranean hybrid of pale…

Your Instagram Algorithm Questions, Answered

In October 2019, Instagram launched a new @Creator account to provide tips and advice for Influencers, citing it as “THE place to learn more about what it takes to be a creator from the team at Instagram + the creators who inspire us every day”. Since its launch, the…

Dare to be brave with B2B marketing

Creativity and brainstorming aren’t just for B2C marketers. B2B marketers can and should be innovative and visionary with their content too. Here at immediate future we like to push the boundaries of marketing norms and break the social boring! And it’s time your business did the same! Whether you’re already…

Hey TikTok… Byte me.

It’s official, Byte has launched! What’s Byte? Well, remember Vine, the video-sharing app which specialised in a 6-second looping format? The one that Twitter bought and then shut down to cut costs because hosting video is costly? Thereby counting themselves out a tonne of cash which TikTok is now…

Social Snapshot – 08.01.20

We may be easing back into the world of work after a joyful Christmas break and new year celebrations, but the world of social media has welcomed the new year with open arms; announcing new policies, tests and features almost immediately. To help you stay up to date with the…

If you’re a small business, you should be using social media to your advantage

If you’re a small business looking to grow and haven’t considered the potential benefits of using social media, you may want to keep reading. We’ve put a concise list together touching upon just some of the many reasons social media is an effective tool in helping grow your business. Increase…

Social Media Marketing in 2020

This past decade saw leaps and bounds in the social space. To name a few – we saw the launch of Instagram and Pinterest, data breach scandals with Facebook and massive breakthroughs in video apps garnering nearly 1.5 billion TikTok downloads. The sector seems to be changing daily, with new…

Authenticity matters

If the last week few weeks in the world of social media x politics have taught us anything, it’s that the public does “give a toss” about the cut and thrust of social – even if this politician doesn’t think so. In October 2019, Twitter announced they’d…

Social Snapshot – 23.10.19

The announcements are always non-stop in the world of social media. Whether it’s a new format, test, article on best practice or quarterly update, we’re always finding out something new. So don’t worry if you’ve missed out on anything, we’re here to get you up to speed with an informative…

Social Snapshot – 02.10.19

Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have to…

Help! What is TikTok and should we be using it?

So you may (or may not) have heard about TikTok, and part of that depends on your age or the age of the people in your life! TikTok is one of the fastest-growing social media platforms in the world. It allows users to express themselves in a…

Why employee advocacy should be part of your marketing plans

Meet employee advocacy, the first cousin to influencer marketing. Your employees are generally the best advocates you have. They can be a credible and creative way to build brand recognition and instill trust in your business as well as generating word of mouth. And let’s be really honest, where you…

Get your social on for Bake Off

Whilst most of the population is settling down to our favourite end of summer programme, Great British Bake Off, community managers are poised, fingers on keyboards, ready to work the show to get their brands noticed on social. And it makes a lot of sense after all the first episode…

‘Stories about you’ – Another day, another Instagram update.

As the popularity of Instagram stories rises, the demand for new features and ways to engage increases. Currently, Instagram stories are up to a staggering 500 million active users and are becoming the primary sharing option for many users. With figures soaring, it’s no surprise that Instagram is looking to…

Can you stand the heat?

The UK and most of Europe is currently experiencing a heatwave – as I write, the temperature in London is set to reach 38º Celcius… scorchio! So how are you planning to deal with this? Hire some air-con? Hibernate in the Ice Bar or, to be fair, any bar that…

Social Snapshot – 17.07.19

Fallen behind on the past week’s news? Fear not, we’re here for you with a roundup of the best updates and tips that we want to shout about. Keep on scrolling for the latest updates and tips from the industry! Twitter announces full rollout of the platform’s new desktop experience.

What the heck is Pinterest? And should our brand be active on it?

The social media world is constantly evolving, and new tools and platforms come and go. One platform that has staying power is Pinterest due to its traffic-driving and converting capabilities; however, the key question for many brands is should we be active on it? I’m (P)interested, tell me more… Pinterest…

The rallying cry of social media – opinion piece

Social media is often criticised for the damage it can do our mental well-being, especially with regards to depression and feelings of inadequacy in teenagers and adults alike increasing. But what about the positive impact that social can bring to our lives, where we truly feel that social is a…

Instagram is waxing lyrical about taking on TikTok

I mean, it’s been at least a few weeks since Insta copied a feature from another app, so guess what? Instagram is delving into the world of lip-syncing, hoping to one-up the karaoke king of apps, TikTok. TikTok, the social video app where you can watch people lip-syncing or having…

Social Snapshot – 05.06.19

Another week has passed, and my, what a week it has been! We’ve rounded up the best articles and updates, just for you. So, carry on reading, and we’ll get you up to speed with the latest happenings in social in no time. New report shows Facebook engagement in gradual decline,…

Instagram and B2B marketing – can it work?

The success of Instagram just keeps growing; Stories, influencers, shopping tags, and engaged communities means it is fast becoming the platform for B2C marketing. Can the same be said for B2B marketing? In short, YES! Instagram is a great place to spread awareness for any brand and using Stories, UGC content, as…

Why do Facebook Groups exist?

If you spend time on Facebook, you will know that it has become a crowded landscape indeed. Yes, content is largely personalised to the user with prioritised content relevant to their interests, but it has grown so quickly that the News Feed can, at times, feel unmanageable. The result of…

5 top tips to keep your summer social game COOL

Seasonality is a very important factor in the marketing world. Our behaviours online certainly change over the seasons. Only a couple of months from now hits the summer slowdown. Consumers are spending less and employees are holidaying more, and a lot of businesses fall into sloth-mode. But, you can also…

UGC – are you embracing it?

User-generated content – or as you may know it, UGC – is any form of content created by consumers and social media users about a particular brand, product, or place. It’s fast-growing within the social media marketing world and it’s definitely something you should implement into your social strategy. But,…

Social Snapshot – 24.04.19

When the updates are non-stop it can be hard to stay in the know. But, fear not, we’ve rounded up the best articles for you below ⬇️ Because, you know, we’re good like that! Vine returns as ‘Byte’ – but is it too late for a comeback?…

Social Snapshot – 10.04.19

Sometimes it’s hard to keep up with the fast-moving world of social media, which is why we’ve brought to you a round-up of the latest updates and tips from the industry! Keep on scrolling for your latest fix… Snapchat launches updated, faster Android version. https://po.st/O4JsoG Snapchat…

Who cares what you think?

Consumers want authenticity, they need to trust you – so if you’re only including well-crafted, heavily branded content in your social media plan, you’re on to a loser. Marketers do a great job, no, really they do. Juggling the need to engage with followers and fans, build brand trust and household…

Social Snapshot – 06.03.19

Well, what a great start to March it has been already! It’s hard to keep up when there are updates being released every day, so we’re here to lend a helping hand. We’ve rounded up the best articles for you in one place so you don’t have to go anywhere…

Social Media Industry Benchmarks – Where Do You Fit In?

Success on social media differs for everyone. Something we deem as successful may be viewed differently to someone else, and we all have various strategies to lead us to our victory. Everyone can agree that high engagement rates prove your content has been effective, but which social platform does your…

UGC always wins. There is no Morse code for creating content.

No one: Me: writes a blog on brands authenticity and influencers Over the years it’s clear that social media has introduced a brand new way for us to communicate, impulsively shop, and see content from parts of the world that leave us in awe. On social, we are constantly served…

Periscope makes your live broadcast more interactive

First off, a quick reminder that Periscope is a Twitter streaming platform that in its original incarnation allowed users to broadcast video to followers. Unlike Vine, which was limited to six-second long clips, Periscope broadcasters can stream for as long as they like. Until recently, there wasn’t much of a…

8 Reasons NOT to do Social Media

Now, I know what you’re thinking. Coming from us? We must be bonkers. But, hear us out! To do good, meaningful and impactful social media, you need to be serious about it. Here are 8 reasons why you might want to reconsider your use of social media. If…

Get experimenting with Instagram this year

Sometimes all you need is to read a quick blog post to motivate you into making a new decision.Like how you want to experiment on social media platforms such as Instagram, but you might just not have the confidence to. Look… what’s the worst that can happen it’s just social…

Another new test feature for Instagram creators.

Instagram is testing another new feature to improve the social platform for influential creators. According to The Hollywood Reporter*, a small group of Instagram users are testing new “creator accounts” on the social platform that provides them with added attractive features. Similar to business-focused profiles on Instagram that were introduced…

The generation that is influenced by beauty and social media now have been christened with a name!

A new generation, one that no-one can put their finger on to how they became so adept in technology. How they use their spare time to create profiles on social media, that now make them more money than the average degree-holder would make. How they are so influenced by youtube,…

Is everything smaller, or is it just further away?

Does size matter? The latest chatter around Twitter is that it could have been a mistake to gauge the value of accounts on the size of their follower count. With the Facebook algorithm benefitting content with high views and engagement, Instagram cracking down on…

It’s time for awards judging to become tangible

As Aristotle once said: “One swallow does not a summer make.” And, if Aristotle was busy Instagramming today, he would undoubtedly post: “Instagramming a TV Advert does not a Social Media strategy make’. Ok, so he may prefer Facebook over Instagram, as, let’s face it, he’s a little outside the…

Instagram takes over Snapchat for most used platform by teens.

Facebook, Snapchat, Instagram, Pinterest…we could even push it as far as Mumsnet. Your brand could sit on all of those platforms if you truly wanted to connect to ALL demographics. But, which one is right for you? If you want to hear it from a 23-year-old…

There’s another streamer on the block

Since announcing partnerships with publishers out recently, and in the past testing a more Netflix-esque offering, Snapchat brings us news of Snap Originals. Tapping into the lucrative reality show market which frequently gathers herds of young people who often morph into influencers, the new effort will be…

What’s new for the social giant?

Facebook updates are endless. If you use the platform to share branded content, you need to know what’s changed and what’s new, but it’s just taking up so much of your time. It might seem like a whirlpool that you keep getting caught up in. Now, they’re building up the…

TripAdvisor… from information to inspiration

In the week that we released our latest Serious Social focusing on travel, one of the biggest sites in this sector, TripAdvisor has revealed they will be developing a social feed within their proposition. There are 56 million conversations around travel in social……

Is hashtagging on LinkedIn #WorthIt?

Social media is the place for meaningful conversations. Hashtags are a way for people to find and join particular conversations. Twitter was pretty centralised around hashtagging for conversational purposes. Facebook and Instagram jumped on the bandwagon too. LinkedIn introduced hashtags to the platform a hot minute after the rest of…

Is the Instagram effect having an impact on TripAdvisor?

We all know that the trend of taking photos of your food and sharing them on Instagram is nothing new. However, now it seems we’re not only taking photos of our food to document what we ate, but to help others decide where to eat too. More so than ever,…

Instagram tweaks its suggested content feature

In an effort to make “Feed the best place to share and connect with the people and interests that matter most to you”, Instagram is testing a feature which will add recommended posts to your content stream from users you don’t already follow. A similar feature was…

Social media reports – digging into the detail

When you pay for a service, you absolutely need to know the value of it. That’s why reporting is so important. Depending on your needs, reporting can be done over different timescales, can be campaign-based or time-based, and can be pulled for paid or organic media. We know reporting is…

Does Snapchat’s drop in users spell trouble for the platform?

Snapchat’s Q2 report was a bit of a surprise in the industry. It has lost 3 million users compared to the previous quarter. There are various reasons why we saw this coming and we’d put the controversial redesign down as the main reason. A whopping 1.2 million…

Will Cameo be Google’s route into social media?

You have to give Google full marks for effort. While the list of social media failures is pretty lengthy, they’ve not let that deter them from making further attempts. This time around, they’ve at least got a toe in territory that they can claim as their own. With Cameo, Google…

Are you a good social listener?

The key to every great relationship is listening, am I right? Whether that’s boyfriend and girlfriend, teacher and student or brand and consumer – everyone wants to be heard and listened to. Right now, on Facebook or Twitter there could be a customer or potential customer of yours asking a…

Instagram launches 4-way video chat (and more!)

Well, it looks like developers at Instagram’s HQ have been super busy. Last week we spoke about the launch of Instagram Lite, today we’ll be looking at the new video chat feature that lets you have a 4-way conversation while still browsing through Instagram, the Explore section…

Instagram– a gift that keeps on giving…

Earlier this month, Facebook spoke of some very exciting planned updates for Instagram to be rolled out throughout 2018. Given the platform’s Stories feature now has 300M active daily users alone, viewing organic and brand-based content, it makes absolute sense for substantial investment. It really is the perfect…

Snapchat redesign V2.0

Snapchat redesign V2.0 Snapchat recently revealed an all-new layout which quite frankly was unpopular amongst most of its users. Here is a list of some of the dreadful changes that were made: The addition of more navigation buttons The removal of Creators from the Stories list Messages and Stories from…

What is Vero?

It’s the new social media app being touted as the next Instagram, and celebrities and influencers alike are flocking to give it a try. The platform was actually started years ago and positioned itself as a competitor to the other social giants in the space; i.e. Facebook,…

Facebook’s latest feature: Lists

Facebook have officially rolled out their Lists feature globally today. The feature is aligned to the status update box, along with the options such as Photo/Sticker, Polls and so on. With the recent shift to make Facebook a platform to help users connect to their loved ones, have more meaningful…

Facebook Watch to challenge YouTube in 2018

It’s been common knowledge for some time that Facebook wants to be a video programming hub and original content provider to rival Netflix or Hulu, for the sole purpose of increasing video ad space. Following…

Time to seize the Twitter Sponsored Moments?

It may seem as though the initial moment passed without much fanfare in October 2015 when Twitter Moments rolled out. It was then released to influencers and creators in August 2016 then the wider public in Sep 16, but… didn’t really set the world alight. At its…

Can Twitter become brands’ new favourite platform?

It’s been quiet at the water cooler recently, what with having to wait FOREVER for GoT to return. But, even if you’re not a business, the recent Facebook news means Zuckerberg’s plans have got everybody talking. January as a slow news month? Not anymore. Facebook’s long shadow…

Compelling content & conversation- Social media 101

Last week, Mark Zuckerberg made a bold statement about his plans for 2018. With the aim to fix and improve the social network, he stated that big changes will be made to Newsfeed. The algorithm will now prioritise user posts over public content, such as posts from businesses, brands…

The Big Snapchat Redesign

Snap has been under a lot of pressure since it’s Q3 Earnings report and as we have reported recently change has been on the horizon for a while. In an attempt to invigorate their stagnating user growth beyond the 3% mark and boost their low revenue Snap Inc.

Get the lowdown on Snapchat’s upcoming revamp

Snapchat is undergoing an extensive app re-design, billed its ‘biggest redesign in years’, in a bid to keep their audience engaged, attract new users & regain their position in the social platform battle. This will see a redesigned user interface, making the social platform easier to use, and ultimately more…

Snapchat says you won’t find its audience anywhere else

Following its shocking Q3 results (which I’m not going to talk about again, promise), Snap is still keen to prove its worth to brands with big budgets. This time, the company has commissioned app analytics tool, App Annie, to report on the amount of time Snapchat’s users spend…

What will be in your 2018 social strategy?

It’s that time when we start to reminisce about the year we’ve had. What went wrong? What was a success and what can we do better next year? We’ve seen updates galore from all platforms. Twitter increased their character limit, Snapchat launched a self-serve ad manager, and we’ve lost count…

Facebook takes on YouTube with Creator app

In recent months, video content has bloomed. We’re seeing more of it than ever and it’s hugely successful as a content form across platforms. So, Facebook are rising up to the demand and success of video and taking on YouTube with their new Creator app. What can…

Search results for "influencer"

Episode 54: Serious Social – Stop whispering into the void

Rules of engagement for social

Stats to help you define your social customer journey

Best Instagram hashtags in 2021

Social Snapshot – 28.04.21

What’s on your 2021 plate?

Three questions to ask, before your brand joins Clubhouse

Episode 47: Serious Social – Is your brand in the club yet?

Approaching your TikTok strategy

Episode 44: Serious Social – Priorities for paid social

Let’s Get Tagging

Episode 42: Serious Social – From first date to wedded bliss

Things to look out for in 2021!

Making fragility into agility

Episode 41: Serious Social – Using Déjà vu forces for good

Episode 35: Serious Social – Branded Communities

Social Snapshot 21.10.2020

Episode 31: Serious Social – T is for…

Social Snapshot – 07.10.20

A decade of IG But what’s next for the world of Digital?

Episode 29: Serious Social – with Milly Youngman

Episode 28: Serious Social – Why do keep reinventing the wheel?

There are no shortcuts to achieving sustained marketing success!

Ep 25: The Now, Next and Normal

The only advice you need to know on being authentic on social

Twitter Lists and how to use them

Cancel culture means brands must re-plan their social

Episode 21: Brands! Don’t get cancelled

Small actions create brand trust on social

Episode 16: Enhancing brand trust with social

Instagram: finally, financially sound?

A cracking way to create the right content under pressure

Changing channels

Ep 4: Serious Social – Has our sense of community changed?

TikTok: socially distant yet bridging the gap

The Art of Instagram & the Masters of Disguise

Instagram confirms testing of monetisation programme on IGTV

The Art of Instagram: Can awareness outweigh integrity?

Your Instagram Algorithm Questions, Answered

Dare to be brave with B2B marketing

Hey TikTok… Byte me.

Social Snapshot – 08.01.20

If you’re a small business, you should be using social media to your advantage

Social Media Marketing in 2020

Authenticity matters

Social Snapshot – 23.10.19

Social Snapshot – 02.10.19

Help! What is TikTok and should we be using it?

Why employee advocacy should be part of your marketing plans

Get your social on for Bake Off

‘Stories about you’ – Another day, another Instagram update.

Can you stand the heat?

Social Snapshot – 17.07.19

What the heck is Pinterest? And should our brand be active on it?

The rallying cry of social media – opinion piece

Instagram is waxing lyrical about taking on TikTok

Social Snapshot – 05.06.19

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