trends Immediate Future

Social snapshot – 31.01.2024

Navigating the dynamic realm of social media updates can be quite a task. Discover the latest highlights here: X is experimenting with a specialised video tab X is in the process of creating a new video tab, positioned at the center of the lower function bar in the app.

Social Snapshot — 24.01.2024

Are you ready for another social snapshot? Each week, we explore the latest trends in social media, saving you the hassle of searching for the most noteworthy moments. Let’s jump into the highlights: LinkedIn Phases Out Lookalike Audiences LinkedIn is ceasing the use of Lookalike Audiences…

Social Media Snackonomics

Ready to spice up your snackonomics game? We’re about to unravel the scrumptious mysteries hidden in the latest market data. In the ever-evolving world of social media, understanding these numbers is like finding the perfect dip for your crisps – crucial for an unbeatable snacking experience. Grab…

The TikTok Evolution: From Dance Videos to Gen Z’s Personalised Search Engine

TikTok isn’t just about viral dance videos and catchy pop music anymore. It has become a search engine for Generation Z. The younger generation is tapping into TikTok’s powerful algorithm, which tailors the videos they see based on their interests and interactions. It’s like having a personalised search engine that…

Success Explored: The Vital Role of Consumer Insights

In today’s ever-changing marketing landscape, reaching and resonating with audiences poses a significant challenge for brands. Understanding the desires and needs of your audience has become increasingly critical in crafting a marketing campaign that genuinely connects. This is where consumer insights play a pivotal role in shaping a successful marketing…

5 ways to boost your TikTok marketing this year

In 2023, TikTok solidified its position as a leading entertainment provider with over a billion users engaging in clips, music discovery, and trend insights. While TikTok’s expanded eCommerce listings have yet to gain traction, data suggests untapped potential for brands. Today, we’re looking at five tips for a successful TikTok…

7 Strategic Moves for 2024

New year, new strategies! Every move can significantly contribute to business growth, and initiating a strategic social media overhaul is the catalyst to success. In today’s blog, we will outline seven tactical tips designed to assist your brand in claiming the board and maintaining a vibrant online presence. ♟️ Opening…

Short Form, Big Impact: YouTube Shorts

In the ever-evolving world of digital marketing, B2B marketers are constantly on the lookout for innovative strategies to captivate their audience and drive meaningful engagement. One avenue gaining increasing attention is the use of YouTube Shorts—a feature that brings a dynamic twist to the conventional video content game. Let’s delve…

Social Snapshot — 13.12.2023

It’s that time again! Discover another social snapshot of what you might have overlooked this week in the fast-paced world of social media 👇 Next-Level Analytics: LinkedIn Introduces PEDAL Exciting news from LinkedIn! Introducing PEDAL – the Privacy Enhanced Data Analytics Layer. Now, you can supercharge…

Data to Insight: The Persona-driven Marketing Approach

In the dynamic landscape of digital marketing, precision targeting is not just an optional extra; it’s a must. The most recent data reveals that an impressive 93% of companies surpassing their lead and revenue goals attribute their success to the strategic segmentation of customers through buyer personas.

Embracing longer videos in a short-form era

For years, platforms like YouTube and Instagram aimed to challenge TikTok’s dominance by copying its short video style. Now, TikTok seems to be shifting its strategy, encouraging its creators to explore longer content similar to what you find on rival apps. TikTok hosted an event in late…

Top 10 Predictions for Social Media Marketing in 2024

It’s time to dust off those crystal balls and take a sneak peek into the future of social media marketing. Get ready to discover how AI, engaging content, and innovative features will play a pivotal role in your social media next year. Whether you’re a seasoned pro or just dipping…

Is your brand ready for Christmas?

November may be on the calendar, but in the digital world, Christmas is already here. It’s the most wonderful time of the year for marketers (😉), and it’s time to ensure your social media strategy is packed and ready for the holiday ride. Getting your brand’s social media ready for…

Best of Halloween 2023

Today’s blog promises to be a treat as we delve into some of the most captivating Halloween marketing campaigns that brands have rolled out this year. Halloween, being one of the most creatively inspiring seasons (I might be a little biased due to my love for Halloween), is the perfect…

AI for social media support – where’s the line?

“It’s a co-pilot, not a servant” – we heard this great soundbite recently about AI – we couldn’t agree more. It’s easy to look at AI as a task-doer, something to take the pain out of the strain, but in truth it should be used alongside your planning. The CMI…

Brand Reputation Management with AI

In today’s digital age, where brand reputation can either make or break a company, marketers are facing an increasingly complex challenge. The rise of social media has given consumers an unprecedented voice, and a single tweet or post can have a profound impact on a brand’s reputation. In this comprehensive…

Crafting an AI-Infused Social Media Marketing Strategy

In the vast sea of social media marketing, navigating your strategy requires a compass, and that compass is data. In today’s dynamic digital world, businesses are constantly seeking innovative ways to stay ahead in the ever-evolving world of social media. AI-infused marketing strategies are becoming increasingly popular for their ability…

Maximising Social Media with AI

Social media has become a vital way for businesses and customers to connect, offering direct and instant communication. Artificial intelligence (AI) is a tech trend that’s shaking up various industries, including digital marketing, to improve the results and profitability of marketing strategies and campaigns. In the realm of…

Top 10 Rockstar Tips for Social Media Ads

Get ready to turn your social media ads into a real party! Social media advertising is more than just a promotional strategy; it’s an art form. It involves crafting tailored ads to reach specific target audiences on a wide variety of evolving social media platforms. Armed with insights such as…

Reliable Information on Social

If you want to find out some information, where do you look as a consumer? In days gone by, you’d find a book, but now it’s a quick Google search or a hop onto your preferred social media. Platforms like Reddit, Twitter/X or Facebook pages can sometimes have already made…

SOCIAL SNAPSHOT – 13.09.2023

Enter the world of Social Snapshot, your ultimate destination for staying informed about trending topics. Explore the latest social media updates and notable moments from the past week. Read all about it 📰👇 New Branded Content Library 🧰 LinkedIn has added a search feature for…

Choosing the Right Platforms

Are you tired of feeling lost in the social media jungle? 🌴 Our latest blog is here to guide you through the process of selecting the right platforms for your brand, check it out!

10 dos and don’ts when creating content

You’re probably well aware of the importance of creating great content, right? Well, today’s your lucky day because I’m sharing basic tips on how to create valuable content for your social media and what you should avoid doing! Why is content so crucial, you wonder? Info overload: Imagine the internet…

Barbenheimer’s: Social Listening

Social Listening, Barbenheimer

TikTok’s Algorithm: Time To Turn it Off?

This month, TikTok announced that its users in the European Union will be given the option to turn off its well-loved AI algorithm to comply with EU rules. TikTok however, has stated that it currently has no plans to extend this option to the UK…which has…

Unmasking Authenticity in Content Creation

In today’s ever-evolving digital world, our screens overflow with a ceaseless stream of information clamouring for our attention. In the quest to capture hearts, minds, and wallets, a potent force has re-emerged, reshaping how we perceive and engage. Authenticity is an unwavering beacon of truth that stands tall amidst the…

Storytelling with Social Media Analytics

In the ever-evolving world of digital communication, social media has become a treasure trove of data. From tweets and posts to likes and shares, each interaction leaves behind valuable information about user behaviour, preferences, and trends. Social media analytics provides businesses and marketers with a wealth of data, but raw…

Social media holidays to celebrate in August

As of today, we’re officially in the holiday season yay! For many, August brings a break from our working lives and allows more free time to spend with family and friends. On top of that, the school summer holidays are in full swing with loads of activities being sought to…

SOCIAL SNAPSHOT – 19.07.2023

Step into the captivating realm of Social Snapshot, your ultimate destination for staying in the know about all things trending. Immerse yourself in a whirlwind of cutting-edge updates, unravelling the finest moments from the past week. Brace yourself for an exhilarating plunge as we embark on this riveting journey together:…

Embracing TikTok’s Sizzling Potential

Should your B2B brand bother to be on TikTok? Hold on tight, because we're about to embark on a wild journey through the untapped potential of TikTok for B2B engagement.

Social snapshot – 12.07.2023

Keeping up with the constantly changing social media landscape is challenging. Check out the latest social media headlines below: More than 100 million members have already signed up for Threads The social media world is all over the latest Meta app – Threads. Launched a week ago, the application rushed…

B2B Lead Generation: Strategies for Every Channel

In 2023, 19% of marketers identified generating leads as their top priority. However, developing an effective lead generation strategy can be challenging without a deep understanding of various channels. In this blog post, we will explore the major channels for B2B lead generation, including social media,…

Step into the 3rd dimension: 3D design

In today's blog we'll be taking a look at 3D Design. Once thought the preserve of blockbuster film-making 3D design, or CGI (computer-generated imagery) has never been more accessible, and now it's taking over our feeds.

Social Listening: Unveiling Summer Treats Insights

Are you eager to stay ahead of the latest trends and truly understand what resonates with your audience? In today’s dynamic and ever-evolving world, staying attuned to your audience’s preferences, interests, and the latest trends is not just important—it’s essential. That’s where social listening comes to help. It’s the tool…

Social Snapshot – 21.06.2023

Welcome to social snapshot, your go-to source for staying updated on the fast-paced world of everything related to social media. We’ve got you covered with the most recent highlights over the past week. Let’s get going and dive right in: Social Summit This exclusive event will challenge your perceptions of…

We’re up for an award!

We’re up for an award! Yep, that’s right. We’ve been selected as finalists in the UK Content Awards 2023 for our work with our fabulous client Chavroux Over the past year, we’ve been on a mission to make Chavroux the G.O.A.T. cheese, by…

Making Reels on Meta just got easier

People come to Facebook to view all types of videos, but Reels is definitely Meta’s fastest-growing content format. Creators are using Facebook Reels to reach new audiences and express themselves in more appealing ways. Facebook creators will now be able to maximise their Reels creation efforts as…

There’s A New Benchmark Report in Town

LinkedIn, the world’s leading professional networking platform, has recently released its highly anticipated B2B Marketing Benchmark Report. This comprehensive report offers a deep dive into the current landscape of B2B marketing, highlighting emerging trends, industry shifts, and invaluable insights that could shape your strategic planning. With…

Stop Motion is going places

Here at Immediate Future, we love looking at dominant social media trends and really taking them apart. I can’t be the only one who’s noticed the increasing presence of stop motion on their TLs recently, especially in product shoots. It’s popularity – I believe stems from the fact that it…

The Power of Data Analytics

The Evolution of Social Media Metrics

Social media marketing has changed a lot over the years, and so have the metrics used to measure success. As social media platforms continue to evolve, marketers need to keep up with the latest trends in social media metrics to ensure their strategies remain effective. In this blog post, we…

Will coupons cost you customers on social?

The food shortages. The energy bills. The bloomin budget. There’s really no hiding from the uphill battle that brands face when pitching consumers for a spot in their regular shopping basket. Many big supermarkets, brands, venues and retailers are heading straight for the discount function – offer a deal, a…

Revolutionise Your TikTok Ads Game with Keyword Insights

Are you looking to elevate your TikTok ads game? Look no further than TikTok‘s latest tool in the Creative Center – Keyword Insights! This cutting-edge feature allows you to discover the top-performing keywords and phrases in TikTok ads. By browsing…

Thank you for your request

Please check your inbox for an email with the link to your report. Hungry for more? Fill up on how we break the social boring for brands……

That’s So Retro

What is retro rebranding and why does it work? In today's blog we take a look at brands who have done just that.

Social Listening for Product Innovation

Social Snapshot – 01.02.2023

Navigating the ever-changing landscape of social media can be a challenge, but take a deep breath—we’ve got you covered! Let us take the reins and deliver the most relevant social media news right to your fingertips. 👇 LinkedIn introduces new newsletter discovery tools 🛠 These tools allow…

The Power of Social Media Marketing

Social media is no longer just a place to post pictures of your lunch. It’s a powerful tool for businesses to connect with their target audience and drive sales. As users climb to near 5 billion worldwide on platforms from LinkedIn to…

We are falling for data

With only 3 weeks to go for the most romantic day of 2023, we can feel the love in the air! So we've done some digging through Brandwatch and GWI to unearth key insights around purchase behaviours, most discussed topics, and trends. Curious to know what we discovered? Keep reading! 👇

What are B2B brands doing on TikTok?

TikTok is not only for B2C brands! Discover what can B2B brands do on this social media platform.

Not just a dry season

The sober movement is growing… it’s more than just Dry January or Sober October! The growth of non-alcoholic drinks is about consumers having more choices. Driven largely by Gen Z, it’s interesting to see that males aged 18-34 are the most likely to trial no/low-alcohol drinks, and in fact, stats…

Food Brands: Addressing Sustainability & Health in Social Media

Consumers are becoming more and more conscious of the impact of the food industry on the environment, animal welfare, and their health. According to a 2022 survey by YouGov, 60% of UK consumers are concerned about the environmental impact of the food they eat. As the demand…

Social Snapshot – 04.01.2023

It can be difficult to keep up with the constant rush of emerging social media insights. Relax, we’ve got you covered! Discover the most recent headlines from social media. 👇 Snapchat captured you in 2022 👻 The recently published newsletter reveals that the Crying Lens was…

4 Social Media Quick Wins for 2023

A lot of things changed last year, so how can you prepare for what lies ahead? Discover which social media trends matter for 2023. In today’s blog, we look at some of the predictions offering an advantage to retain relevancy in an increasingly competitive market. Make brand-new resolutions When…

New year’s resolutions: Customers’ plans for 2023

New year's resolutions: Customers' plans for 2023

Social Snapshots – 14.12.2022

We are reaching the end of 2022 Social Snapshots with only 1 week before Christmas! 🎄 Let's check what is happening on social media.

Social Snapshot – 07.12.2022

Take a look at the latest happening in the world of social media on our weekly social snapshot!

Black Friday in a Cost-of-Living Crisis: Stats you need to know

Despite shoppers reducing their spending, there are still opportunities for both consumers and retail brands. Uncover the recent the latest trends, statistics, and patterns around Black Friday.

The latest B2B social benchmark stats for your 2023 plans

Hot off the press, the latest B2B social benchmark stats for your 2023 plans.

Social Snapshots 19.10.2022

The constant stream of fresh social media insights that appear daily can be challenging to follow. We got you covered! The newest social media news are here.

Top 6 Tactics to Tackle Social Media Copywriting

Learn 6 techniques for getting attention and converting it to action using social media copywriting.

Getting personal: data led content development

It’s never enough to simply grow the audience for a brand. In order for that audience to have an increased likelihood of converting, they need to be qualified followers. Identifying specific personas and content pillars through our research and insights, and monitoring trends on a weekly basis,…

The Social Proof is in the Pudding – 6 Amazing Benefits of Influencer Marketing

Learn the key benefits of using influencers to amplify your brand.

A Quick Guide to Help you Identify Target Personas

5 Easy Social Media Marketing Tips for Small Businesses

Easy peasy, lemon squeezy! Learn five quick tips to help your small business with social media marketing.

Social Snapshot — 31.08.2022

It can be difficult to keep up with all of the new social media insights that emerge each and every day. Don’t worry, we’ve got you covered! Check out the most recent social media news.👇 There is a new Circle in town 🪺 Sometimes all you want to do is…

SOCIAL SNAPSHOT – 24.08.2022

Take a look at the latest happenings in the world of social media

Planning your Content Calendar

Have you ever wondered what it takes to consistently deliver content year-round? Today I take a look at the marketer’s secret weapon: The content Calendar

New TikTok Guide Targets Creative Gaming Marketers

TikTok data shows that 70% of mobile gamers say the platform is a great way for developers to get their attention. Should all brands be paying attention? The short answer is yes. In case you missed it, TikTok released a guide earlier this month for marketers…

Spare a thought for thought-leadership…

Make your B2B campaign count! Customers look to expertise before products – how can you leverage your staff and website collateral to make an impact?

Top Metrics for Paid Media Campaign Performance

Like it or not

Instagram never stops to surprise us, and users have complained about its updates for a long time now. In today's blog, we explore the latest updates about Instagram.

Social Snapshots 03.08.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media.

Top 3 Reasons Why Brands Are Getting Serious About Gaming

Why are brands getting serious about gaming? It's all about advertising, engagement, and trends.

Influencer or content creator?

Take a look at the differences between an influencer and a Content Creator.

The role of Social Media in the B2C Purchasing Journey

Social media has already become an influential virtual space, that is incorporated into the purchase funnel and plays a vital role in advertising your brand. We look at what role Social Media plays in this Purchasing Journey for B2C customers.

Social snapshot – 13.07.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media: Instagram tests a ‘Notes’ shelf The platform adds a Notes shelf into your IG Direct inbox, where you can post status updates, or whatever you wish, to be shared with…

Uncover this year’s summer food and drink chat on social

Uncover this year's summer food and drink chat on social.

5 steps to create a social media report

With so many metrics out there, the world of social media can be confusing when creating a report. Each social media platform uses different analytics to track performance. What metrics to track depends on what the goals of using social media actually are. In order to understand what metrics to…

A Quick Guide to Help you Create Social Media Strategy

Discover these 8 easy steps that will allow you to create an effective Social Media Strategy.

WHAT INDUSTRIES ARE CREATING THE MOST POSITIVE EXPERIENCES?

Learn what is t average customer satisfaction rate by the industry and what are the main drivers of sentiment

How to Drive Engagement on your Social Media

A strong social media strategy allows businesses to reach, nurture, and engage with their target audience. There are many important factors that marketers should consider when building a successful social media strategy, but one of the main focuses should always be driving engagement. In today’s blog we discuss 5 quick…

Create impactful content on TikTok

TikTok is an entertainment platform powered by communities that drive culture and commerce. This platform’s mission is to inspire creativity and bring joy. It’s a once-in-a-lifetime entertainment force that is changing the way content and media are created and discovered from a creative perspective. It’s no wonder that 66% of…

Social Media Giants Fight

In today’s blog post, I wanted to talk about something that piqued my interest this week. According to The Washington Post, Meta – the parent company that owns Facebook and Instagram – has hired political campaign group Targeted victory to run a disinformation campaign about its…

Social Media Statistics you must know in 2022

Social media is everywhere and it has become one of the primary marketing channels over the last two decades. We are looking at StatusBrew which has shared significant social media stats that marketers should know in 2022. Facebook Statistics 2022 With over 2.8 billion monthly…

Social Snapshot – 16.03.2022

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know 👇 Twitter’s working on another creator monetization option. Twitter…

What Social Media Tools to use in 2022

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Social Media Design Tips

It’s that time, once again, I chat to you about design and give you some (hopefully) useful tips to help your work stand out in a sea of creatives. Are you ready? Let’s go!! BE BOLD Kind of an easy one to start with, however, being bold with your choices,…

Episode 71: Serious Social – Proving value for every pound spent in social

In this episode, Katy Howell chats to James Pearson, Digital Marketing Manager at Arla Foods. They’ll cover some gritty topics on measurement and ROI, alongside challenges like an audience of everyone, and managing 19,000 stakeholders! James is in the thick of social, being innovative and smart. You’ll learn loads. If…

Social Snapshot – 09.02.2022

There is so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: Twitter adds a ‘Super Followers’…

The new normal for social media

Is your social media strategy ready for the new normal? How will societal change impact your brand approach to social media now that restrictions are ending? Due to the pandemic, the last two years meant a drastic change in our social behaviour and, inevitably, we adopted new habits,…

Real Talk from Twitter

When creating strategies for specific platforms, we marketers will always ask the same questions; which audience is on that platform? What content do they want to see? And what are their expectations? To help us, Twitter has released a new report “#RealTalk” that explores how brands can…

Episode 70: Serious Social – Social that’s good enough to eat!

Full Transcript – Hello, and welcome to Serious Social Life. 2022 is in session, and we’re really glad to be back and raring to go. Now many of you will know, but for those of you who are new, these sessions are all about getting serious about social, discussing the…

Filling up the food content funnel

Brands in the food industry, are you still relying on recipe content and fancy photos of your food to generate engagement? This is especially important if your marketing strategy needs to encompass B2C as well as B2B – we’re here to remind you that you’ll need to do more to…

Lights, camera, action!

Do we all know that video is one of the formats that work best when connecting with your audience on social media? Yes. Are all brands making the most of this content format? Probably no. Now, we have already explained what Reels can do for your brand,…

5 Steps to Driving Your Social Media Engagement

The importance of social media is difficult to overestimate- In the UK alone, social media ad spending is projected to reach £5.2 billion in 2021 and increase to £6.5b by 2025. Effective use of social media can not only increase brand awareness but can also boost conversions and…

Tech CMOs Shift Marketing Efforts to The Digital Relationship

Interviews with tech CMOs and Marketers at large brands reveal a shift in marketing focus

Mission chooses immediate future to wrap-up social

Mission Foods UK appoints social media agency, immediate future

Holiday conversations on Instagram up 213% this summer

Search results for "trends"

Social snapshot – 31.01.2024

Social Snapshot — 24.01.2024

Social Media Snackonomics

The TikTok Evolution: From Dance Videos to Gen Z’s Personalised Search Engine

Success Explored: The Vital Role of Consumer Insights

5 ways to boost your TikTok marketing this year

7 Strategic Moves for 2024

Short Form, Big Impact: YouTube Shorts

Social Snapshot — 13.12.2023

Data to Insight: The Persona-driven Marketing Approach

Embracing longer videos in a short-form era

Top 10 Predictions for Social Media Marketing in 2024

Is your brand ready for Christmas?

Best of Halloween 2023

AI for social media support – where’s the line?

Brand Reputation Management with AI

Crafting an AI-Infused Social Media Marketing Strategy

Maximising Social Media with AI

Top 10 Rockstar Tips for Social Media Ads

Reliable Information on Social

SOCIAL SNAPSHOT – 13.09.2023

Choosing the Right Platforms

10 dos and don’ts when creating content

Barbenheimer’s: Social Listening

TikTok’s Algorithm: Time To Turn it Off?

Unmasking Authenticity in Content Creation

Storytelling with Social Media Analytics

Social media holidays to celebrate in August

SOCIAL SNAPSHOT – 19.07.2023

Embracing TikTok’s Sizzling Potential

Social snapshot – 12.07.2023

B2B Lead Generation: Strategies for Every Channel

Step into the 3rd dimension: 3D design

Social Listening: Unveiling Summer Treats Insights

Social Snapshot – 21.06.2023

We’re up for an award!

Making Reels on Meta just got easier

There’s A New Benchmark Report in Town

Stop Motion is going places

The Power of Data Analytics

The Evolution of Social Media Metrics

Will coupons cost you customers on social?

Revolutionise Your TikTok Ads Game with Keyword Insights

Thank you for your request

That’s So Retro

Social Listening for Product Innovation

Social Snapshot – 01.02.2023

The Power of Social Media Marketing

We are falling for data

What are B2B brands doing on TikTok?

Not just a dry season

Food Brands: Addressing Sustainability & Health in Social Media

Social Snapshot – 04.01.2023

4 Social Media Quick Wins for 2023

New year’s resolutions: Customers’ plans for 2023

Social Snapshots – 14.12.2022

Social Snapshot – 07.12.2022

Black Friday in a Cost-of-Living Crisis: Stats you need to know￼

The latest B2B social benchmark stats for your 2023 plans

Social Snapshots 19.10.2022

Top 6 Tactics to Tackle Social Media Copywriting

Getting personal: data led content development

The Social Proof is in the Pudding – 6 Amazing Benefits of Influencer Marketing

A Quick Guide to Help you Identify Target Personas

5 Easy Social Media Marketing Tips for Small Businesses

Social Snapshot — 31.08.2022

SOCIAL SNAPSHOT – 24.08.2022

Planning your Content Calendar

New TikTok Guide Targets Creative Gaming Marketers

Spare a thought for thought-leadership…

Top Metrics for Paid Media Campaign Performance

Like it or not

Social Snapshots 03.08.2022

Top 3 Reasons Why Brands Are Getting Serious About Gaming

Influencer or content creator?

The role of Social Media in the B2C Purchasing Journey

Social snapshot – 13.07.2022

Uncover this year’s summer food and drink chat on social

5 steps to create a social media report

Black Friday in a Cost-of-Living Crisis: Stats you need to know