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Category Archives: B2C social media

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Social Snapshot 24.06.20

So many insights and developments in one week – let’s get right to it with our Social Snapshot! TikTok reveals how its algorithm works TikTok is working hard to demonstrate it is a transparent company, with this week providing another level of transparency – explaining how its recommendations algorithm works, how videos gain traction, and…

June 24, 2020
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Pride month on social media: features galore

Pride months is here, and while many people will be celebrating at home, social media is once again delivering features to users that let their voices be heard digitally. In London, the annual march that usually involves more than a million volunteers, artists and Pride-goers cannot take place. Instead, Pride has taken their theme of…

June 18, 2020
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Social noise is not a reason to not market yourself

In recent weeks there has been a reoccurring question framed at us, “if social is noisy what’s the point in publishing content? Covid-19 has sent it crazy, hasn’t it?”. It’s an obvious answer, but, ‘you need to be at the races – you need to be in It, to win it’. Otherwise, you’re a silent…

June 16, 2020
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Tips for TikTok and pointers for Pinterest

Both TikTok and Pinterest have experienced huge gains during the last few months. Engagement on Pinterest is up 75%, and TikTok users grew by 34% in April. If you’re not sure how to get started with either platform, here are a few ideas. Pointers for Pinterest With 367 million people using Pinterest globally for inspiration,…

June 15, 2020
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Social platforms are making moves in eCommerce

This won’t come as a surprise to anyone, but the big players in social media are finding new ways to monetise their platforms. The shift towards full eCommerce platforms has been particularly apparent in recent weeks, with the introduction of new storefront features. So, what’s new? And more importantly, what does it mean? We’re glad…

June 11, 2020
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Social Snapshot 10.06.20

Changes abound in another week of social media activity – from Twitter bringing back verification to Facebook’s revamped news section. Join us for another social snapshot: Twitter bringing back verification? In the past, getting verified was a nebulous, question-filled process. How many followers is enough? Is there some secret criteria? Now, Twitter might be bringing…

June 10, 2020
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Eating up the food and drink trends in social

From baking banana bread to getting sick of our own cooking and ordering in, here are some of the key drivers and examples of the food and drink sector in social media: Eating and drinking at home After 4 weeks in lockdown, McKinsey reported that 46% of people in the UK are spending more time…

June 9, 2020
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Fast, focused and first – creating short social campaigns

Right now, as lockdown lifts, marketers are looking for short-term quick wins that will deliver impact. A fast move to recovery, a chance to grab market share and make a distinctive difference that will run the rest of the year. It makes sense. For many brands marketing had slowed to the minimum over the last…

June 8, 2020
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Instagram: finally, financially sound?

Back in March, TechCrunch reported Instagram had seen a 40% increase in traffic due to the pandemic. With everyone at home, more time is being spent on digital platforms, and all social media platforms have been nurturing their growing platform in different ways – but what about content creators on Instagram, and why are there…

June 3, 2020
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Brands can become broadcasters

Brand as Broadcasters is the concept all business running brand events need to truly deliver greater cost efficiency and standout innovation Running brand events comes at great cost. Marketers have to evidence cost efficiencies that yield tangible returns for the business. Formats have to keep being refreshed to stay ‘new’ and relevant to foster repeat…

June 1, 2020
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About us

Since 2004 we’ve been using social media to deliver value to worldwide clients. Our experience, events, online resources and training are proven to enable you to make better business decisions.

Talk To Us:
  • Address:
    Applemarket House
    17 Union Street
    Kingston upon Thames
    Surrey KT1 1RP
  • Tel:
    +44(0)20 8547 1830
  • Email
    contactkate@immediatefuture.co.uk

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Testimonials
  • Having worked with immediate future for almost two years, it is clear that their social media knowledge is outstanding. They have constantly given strong counsel that has informed our strategy and aligned with our business goals. Their enthusiastic team has ‘raised the bar’ on social media management and their ideas and constant innovation delivers results beyond expectation  
    Indesit
    Adam Woolf
    Marketing director, Indesit Company
  • IF has been a great support to us in developing our social presence across Europe, adding value with their thorough knowledge and skills in both planning and executing social activity. I have no hesitation in highly recommending IF as a partner in Social Media strategy development. The team are conscientious, hardworking and always reliable.
    Staples-logo
    Ruth Coates
    Cross Channel Marketing Staples Europe
  • I was impressed with the impact of immediate future’s activity, the reach and influence that has been created through the tactics we employed was beyond our expectations. As a direct consequence we now see social media as an integral part of bmibaby’s activity.
    bmibabylogo
    Katherine Hill
    Head of Communications, bmibaby
  • immediate future have been instrumental in helping us shape our social media strategy. Their rigorous process and strategic thinking helped us to begin to uncover the value of social media to our business. This has given us the business case for more investment and deeper integration. IF are experts and I would recommend them to any brand who need guidance on social media.
    jd-williams
    Mandy Ward
    Head of Digital Marketing, JD Williams Group
  • At every level, from search engine visibility and brand reputation to driving visits and sales to our website, the immediate future team amplified our online communications, generated advocacy and delivered tangible results.
    Hotel-Chocolat
    Chris Bishop
    Online Marketing Manager, Hotel Chocolat
  • 2013 was a major year in the development of our presence on social media and the way we engage with online audiences. We brought on immediate future, who have done fantastic work with us in building the quality of our content, the tone of voice we use and the strategy in how we use social media channels.This has resulted in substantial increases to our basic communities, our reach and our quality of engagement.
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    Neil Barnes
    Media Relations Manager Benenden Health Care
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