Summer is traditionally the time many of us slow down – heck, we all slowed down in the very recent heatwave – as many of us go on our holidays or enjoy time at home. And while many things go quiet over the summer, does social media? Well no, there are still products to sell…
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As the popularity of Instagram stories rises, the demand for new features and ways to engage increases. Currently, Instagram stories are up to a staggering 500 million active users and are becoming the primary sharing option for many users. With figures soaring, it’s no surprise that Instagram is looking to add new tools and story…
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The UK and most of Europe is currently experiencing a heatwave – as I write, the temperature in London is set to reach 38º Celcius…🔥 scorchio! So how are you planning to deal with this? Hire some air-con? Hibernate in the Ice Bar or, to be fair, any bar that has air-con, with a nice cold…
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With all the rumours that surround privacy on social media platforms and the common suspicions we have about being spied on through our popular handheld devices, Facebook is clearly trying to take a step in the direction of transparency. We all get spooked after having a conversation in our non-screen reality and then when we…
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Every company, be it B2B or B2C, will always be searching for new ways to spruce up their social media strategy; whether there’s a new format or a fun, innovative creative concept to try – we all want to break the social boring. But, are you experimenting with your paid media campaigns? More than 2.5…
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Sometimes it’s hard to keep up with the fast-moving world of social media, but this is where we step in. Keep on scrolling for the latest updates and tips from the industry! Facebook brings back reach estimates for Custom Audiences. http://po.st/svu5UB Marketeers rejoice! Facebook has brought back the reach estimate tool for Custom Audiences…
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We all know that the slick, stand out visuals are important when it comes to telling your brand’s story, but have you considered the importance of incorporating user-generated content (UGC) into your strategy? Sifting through the masses may seem like a daunting task, but that unexplored pool of content may help with a lot more…
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Are you up to date with LinkedIn? LinkedIn pages have a few new ways you can improve the visibility, content and followers – here’s a checklist you can use to make sure you’re maximising this platform – because they have over 500m users! Tagline There’s a space under your company name – use this…
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All businesses are after results – but how do we make sure our social strategy lines up to deliver? While it might seem obvious, strong social needs a strong foundation. Here are the 3 tenets meaningful social content can’t live without: Know your audience Whether you’re in the B2C or B2B realm, an important, simple…
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According to the latest data, more social media users than ever are choosing to visit the ‘Explore’ section of Instagram – in fact, more than half of users do. Along with the data also showing that 80% of users follow a business* on the app, the top bods over there have decided, finally, that brands…
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