When it comes to creating content for your social channels, many marketers can get in a rut – producing the same content over and over and cross-channel posting. For some, this works. But for others, it may bore your followers and lack engagements. So, what can you do to improve it? Associate Director of immediate…
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Successful social media campaigns are achieved not by a single “viral” tweet, but by experience, understanding and preparation – there are SO many hurdles that social media marketers have to leap, and often because social is seen as “easy”. We’ve got news for you, it’s not! Job Interviewer: So how many years experience do you…
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Twitter is rolling out new settings that will allow all users to control who can reply to Tweets. It’s a feature they tested earlier in the year, but now we’ll all be able to start limiting who replies to our content. So, what does this actually mean? We see two options: 1: Meaningful conversations By…
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OMG! Have you seen the latest lockdown content from Nike? Wow! Now this is the content we need to entertain us. Nothing can stop what we can do together. You can’t stop sport. Because #YouCantStopUs. Join Us | https://t.co/fQUWzDVH3q pic.twitter.com/YAig7FIL6G — Nike (@Nike) July 30, 2020 I know Nike have deep pockets, but you don’t…
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No time to go through all the social media news of the past week? Don’t worry – we’ve collated it all for your easy perusal. Take a look: Facebook’s Q2 results beat estimates Facebook has beat its Q2 estimates, reaching $18.69 billion in revenue and 2.7 billion monthly active users. The majority of Facebook’s…
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Call-out or cancel culture has been around for some years now. But like many things in marketing, it’s accelerated in importance over the last few months. Brand values have moved centre stage and what you stand for matters more than ever. The impact of #cancel is seen whether you’re famous or a recognisable brand. Take…
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Increasing engagement on social media can sometimes be difficult – just because one thing works for one company, doesn’t necessarily mean it’ll work for yours. With over 3.6 billion people using social media worldwide and algorithms constantly changing, companies need to be smart. But what counts as engagement? Engagement on social media can be measured…
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There’s no doubt that 2020 so far has been a little tiring for marketers. With limited resource and time during the workday, let alone the demands of working from home, some social media marketers might be looking for a little help with content planning. It’s not just about finding a trending hashtag – our latest…
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Last week, Facebook released a video on making creative impacts with text, timing and format. While focused largely on Facebook, the video has some general tips that are crucial for everyday social marketers looking to have their knowledge or current methods vindicated, and those that are trying to up their game. Let’s take a look!…
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Ah, content planning – the bane of many digital marketers! As CJ rightly pointed out in his last blog and podcast (check it out), you might *think* you don’t have enough content to run on social media. And if you think that, you might fall into some bad habits – one of the key ones…
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