Creating communities… that’s where social can begin to reach the sought-after 1:1 dialogue with consumers and contacts. It’s harder than ever to do this, what with those pesky algorithms, squeezed budgets and sometimes costly media buying. Facebook is now allowing brands to join Groups… wow, this could really blow up in the faces of said…
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Many of us now turn to online shopping to avoid the queues, the tired feet, the unhappy children you find on a traipse up and down the high street – especially at this time of year. One of the other things we love to avoid is that annoyingly helpful retail assistant at the front of…
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Facebook has been positioning itself for a TV and movie offering for a while now. It wasn’t long ago that the social network was rumoured to have shown a lot of interest in winning rights to show Premier League football exclusively on its platform. The subscription model that Netflix has made so successful is the…
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Often seen as one of the “old school” social media platforms, we just wanted to check in with you to find out if you’ve kept up with what’s great about Twitter and how to use it best. If you haven’t… perhaps we’ve just solved one of your social media news years resolutions for 2019! Yes,…
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Seemingly inspired by Snapchat, LinkedIn has launched a new feature called Student Voices, which has a few similarities to Stories. In fairness, every other social platform including Twitter and WhatsApp, has their version of Stories so it was only a matter of time before LinkedIn found a reason to do the same. As…
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Does size matter? The latest chatter around Twitter is that it could have been a mistake to gauge the value of accounts on the size of their follower count. With the Facebook algorithm benefitting content with high views and engagement, Instagram cracking down on accounts with fake followers and even the GDPR regulation, it’s likely…
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It’s been a good year for social media. Marketers are steadily shifting more of their budgets into social media marketing. In the second quarter of 2018, global advertising spend on Instagram was up 177% year-on-year and, subsequently, influencer marketing continues to grow. But, because social media influencers are a very new thing, brands are…
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It’s not going to come as a surprise to many that the latest statistics on social media use show that we’re spending 24 hours a week* on platforms, or that we’re bombarded with thousands of different types of messages, from several different sources both offline and digital during that time. What might surprise many marketers…
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A recent Facebook study using eye-tracking and device-tracking has found that TV viewers are also looking at their smartphones 31% of the time, most often at a social app. More than half of participants’ mobile time was devoted to Facebook, Instagram, WhatsApp, and Messenger. There are several reasons for multi-screening, sometimes it’s ad-fatigue during a…
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Sure, sure… high street economy is a bit on the low side with big franchises announcing closures of big flagship stores, but not everything is lost. The economy, though, is not sinking worldwide. Markets are just shifting towards the easier (at least for the consumer) e-commerce. The online shopping figures keep on rising steadily and…
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