Another week, another social snapshot. We know it can be hard to stay up to date with the social media news popping up every day. Stick with us as we take you closer to the world of social media and everything you need to know. Facebook launches a new Emotional Health center for the…
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Hashtags remain one of the most effective ways to generate engagement on your Instagram posts in 2021. A report says that a post with at least one hashtag averages 12.6% more engagement than posts without any. So, it’s worth including them in your content strategy. They can help your posts reach the right target audience,…
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A few weeks ago, we wrote a piece on when it was best to stand out from the crowd, and if done right, can create some truly engaging content that sees other brands jumping on your bandwagon. The most recent occurrence of this is the saga of #FreeCuthbert from Aldi’s UK Twitter account. This hashtag was all spurred…
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“Change is popular when someone else is doing it, but when it comes to changing ourselves, not as many hands are raised.” Yesterday, I had the opportunity to attend DigiConf 2021 and was struck by a session from Malin Liden on cultural change during a pandemic. Who even are we anymore? She touched on an…
Read MoreAnother week, another social snapshot. Sometimes it can be hard to stay up to date with the constantly changing world of social media! Stick with us as we take you closer you through our weekly roundup of everything you need to know. Facebook letting users transfer posts and notes Facebook is adding a new…
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Well, we could simply say… research, plan it, write it, check it, check it again, post it. But there’s really much more to writing for social media than many people think. Here are our top tips, and what not to do! First Thought What is the first thing, or the only thing, you need your…
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It’s no secret that the last 12 months has thrown out some challenging moments for every single brand and organisation across the globe. Recently, Katy Howell (CEO, immediate Future) and Belle Lawrence (Associate Director, Immediate Future) sat down with a group of experienced marketers in the FMCG world to discuss how the last 12 months…
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There are new social media marketing tactics popping up every day. When first getting started in social, it can be tough to define which ones are right for your brand and audience. Influencer partnerships can have a huge impact on boosting your brand presence on social media and leading to campaign success. Collaborating with influencers and celebrities gives your business…
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As we move towards a more hopeful outlook to the opening of the world’s door’s, we should remember that our time in this horrible, horrible pandemic has changed the digital landscape for the foreseeable future. This new mindset will change how we host events/talks even past this pandemic, as more people will want to attend ‘virtually’,…
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Social media is about open, unfiltered ideas being sent across the web to anyone in the world willing to listen. Platforms like Twitter are called that because they give users a literal platform to speak from, voice their opinions and engage with others. Over time, this idea has been refined, creating essentially chambers within Twitter…
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