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The most tweeted about sporting event in history. The day Germany smashed world cup hosts Brazil in a 7-1 victory. Twitter set out to win big during Brazil 2014 and they continue to excel their own benchmarks in smashing records and taking their event coverage to the…

The days of going to a shopping centre with a group of friends on a Saturday afternoon could be something of a myth soon. The ecommerce boom has meant that more and more of us are taking to our laptops, mobiles or tablets and it doesn’t look like its slowing…

Lithium customer service management tool, used by services such as Spotify and Post Office and Skype, plans to incorporate its, recently acquired, online influence scoring app; Klout into it’s monitoring system. Adding value and unique…

This week Facebook released their employee diversity report, a new ideal brought about by Google to provide more transparency over large tech companies’ employee intake. In theory, this is a nice practice which would reveal the fair and positive mix of race, sex and ethnicity amongst the…

Today’s social media practitioners are digital pioneers. They are setting benchmarks and establishing best practice for businesses all over the world. They are setting the social media agenda, and we think it’s time they were recognised by the wider industry for their outstanding contributions. So we are shining…

Glastonbury is the festival to be at year after year, and its only two days away! Although you may be in the deepest darkest fields of Somerset, don’t forget if you’re lucky you may still be living in the world of 3G. Make sure you know the schedule, remember the…

Spreading campaign messages via Twitter with the use of hashtags or recruiting dedicated supporters has always been a labour of gaining organic strength. Relying on the persistence and influence of others to spread the message. Now we see the emergence of new apps that access supporters’ social…

It was high time that tinder broke the mould and gave the app an update. However, I am not sure this is what people had in mind. The use of online dating sites and apps for meeting new people has become increasingly popular. The stigma that was attached to meeting…

One of the original 21st century social platforms that has somewhat survived 2 purchases, a revamp and an exodus of millions shifting to (and from) it’s once thriving user base to other emerging, more dominant, platforms (Facebook). Responsible for introducing many users to their first taste of blogging, photo sharing,…

Marketers are spending more money on content marketing than ever before. But without a clear content strategy how can brands calculate ROI? We all know that for brands using social media, great content is key. But it’s knowing what to do with that content that is what brands need to…

This weekend the British public were treated to a very generous helping of sport! For many of us sports fans there was so much sport it was hard to keep track of it all, but with rigorous planning I think I managed to catch most of it on TV! The…

This week Twitter launched a new feature allowing you to mute those pesky users who Tweet too much or sporadically at a time that is just not working for you. Useful right? Probably not so much for brands… Disclaimer: I followed @JustinBieber to illustrate the muting of someone who…

With the popularity of mobile apps and the development of tablets and smartphones, it’s no secret that businesses (especially social platforms) are focusing their efforts on becoming more mobile. Why wouldn’t they? You go to work to work – you have your mobile device to be ‘social’ outside of work…

There has been a lot of controversy around the recent changes to Twitter’s photo focused profiles. Not entirely sure what I am talking about? Discover how “The new Twitter profile layout now shows the world who you are” They really do look very similar to Facebook! Behind the scenes, as…

In the wake of the terrible tragedy at Corpus Christi Catholic College yesterday, where 61 year-old beloved teacher Anne Maguire was stabbed by one of her own 15 year-old, pupils, my thoughts turned to the difficulty in policing social media. In a situation like this, where the identity of an…

Would you like to know which social media site offers the top tools to target users, or the best platform for building brand awareness? Look no further as the Direct Marketers Association’s Social Media Council introduces the first ever social media scorecard for the…

The simple and versatile platform that combines a coherent interface with simple functionality. With an endless variety of customisable templates the platform has been a vast canvas for the more visually driven blogger to be truly creative. At face value Tumblr has the reputation of being mostly populated with junk…

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