engagement Immediate Future

Taking the plunge with paid media

Investing money in advertising can feel like a bit commitment, however deploying paid on social doesn’t need to be scary. As long as you have a plan in place before you start, social is a great way to test campaigns and creatives easily, with real-time feedback. Here’s how to…

Are Facebook’s playable ads a winner?

Earlier this month, Facebook acknowledged the growing number of game developers who advertise and make money on the platform. The platform rolled out a couple new additions to its offering for game advertisers and, most notably, playable ads. It’s a genius solution for social media gamers to…

The latest additions to Facebook Groups

Add a Pixel to your Group Since GDPR, Facebook has stopped collecting or using data for behavioural targeting and removed thousands of targeting options. According to Marketing Land, Facebook removed a further 5,000 ad targeting filters to fight discrimination against religious and ethnic groups. So now, in this post-GDPR…

The pinning power of Pinterest

It’s easy to overlook Pinterest, with the likes of Facebook and Instagram dominating the social space. But, whilst Facebook has been stealing the limelight with data breaches, algorithm changes, and updates to its ad offering, Pinterest has quietly been growing in the background. Is it time your brand took notice?…

Social media reports – digging into the detail

When you pay for a service, you absolutely need to know the value of it. That’s why reporting is so important. Depending on your needs, reporting can be done over different timescales, can be campaign-based or time-based, and can be pulled for paid or organic media. We know reporting is…

LinkedIn revamps its Groups product

If you said LinkedIn Groups to me, I’d break out in a cold sweat thinking of all the spammy emails I used to get on a daily basis trying to persuade me I wanted to pop over to the platform to participate, so I was really interested to…

Know your platform – top tips for nailing social on Facebook, Twitter and Instagram

Approximately 2 billion people use social media. Figures are expected to grow as mobile device usage and mobile social networks gain more traction. With customers using social media 24/7, and on such a variety of platforms, what was best practise last week might not work today. Keeping up…

Twitter ads – the why, the objectives and the tracking

Twitter Ads offers a world of paid media opportunities. There’s so much to choose from, it can be difficult to know where to start. But, it’s vitally important that you clarify this before you even think about touching the platform’s Ads proposition! Twitter recently offered a few tips to think…

How Social is Scoring at this World Cup

As this World Cup gets underway, it’s worth reflecting on how changes in social media engagement are coinciding with the major shifts currently taking place in sports consumption. These converging trends are positioning social at the centre of sports entertainment, not just as a way of connecting with fans away…

Facebook covers all bases for video content creators

Content creators on Facebook are in for a treat with a few new updates! The platform itself has released a detailed description of all the newbie tools and updates to current features. But don’t worry, we’re rounding things up and making it simpler. Connect Facebook wants fans…

A new A/B testing tool on Facebook

Having made the strategic decision to show less news on Newsfeeds, earlier this year, we all witnessed Facebook decide to take steps that would ensure it became a space where meaningful conversations take place, between friends and family members. This move impacted publishers and over time referrals from Facebook fell…

Twitter Media has arrived

Twitter has launched Twitter Media, a place for media publishers and organisations to get the most out of the platform. The new site showcases helpful resources which explain how to use Twitter’s many features and case studies to illustrate the efficacy…

Take your audience for ride with LinkedIn Carousels

Of course, the best social media results come from paid social. We allocate budget to really squeeze the pips out of our audiences and to reach them directly. Social media is what we do, so we get super excited about new formats and additions to platforms, especially when it comes…

The many faces of Instagram Video

Once upon a time, a captivating picture and a smart line was all you needed to advertise your business. Now, those times are long gone. We all know that Facebook, who still leads the way in social advertising, recently came up with a feature that requires ads to be moving…

A new Instagram algorithm is on the way..

The photo-sharing powerhouse is set to undergo another algorithm change in the near future, and this time the focus is on users only seeing content that is relevant to them. This comes as a result of Instagram wanting to understand its community better, both where users and brands are concerned.

Research shows if you want relevant content then you need to work for it

It seems this month every marketer is either talking GDPR or about creating ‘relevant content’. It’s not a surprise as the two are interlinked. With brands needing customers to engage enough to sign-up for consent programmes, content has to be meaningful, to resonate and capture attention. The trouble is the…

Building Brand Buy-In With Social

Today’s connected world means that brands are positioned front and centre of their audiences and competitors alike. With so many platforms and channels at their disposal, it’s often difficult to know which one to leverage in order to garner customer loyalty and engender trust. Here’s where social media can help.

Is UGC missing from your content strategy?

Conversations between a brand and a consumer are no longer a one-way street. Today’s consumers are empowered and connected like never before, and they’re producing content like it’s going out of style. It’s our job as marketers to produce lots of great content that will engage the consumer. This can…

Facebook Premieres bridge the gap between Lives and edited content

Just when you thought Facebook couldn’t better its video proposition, it’s done it again – the platform is using a select group of creators and broadcasters to test a new format called Premieres. To the average Facebook user, the videos will look a lot like Lives – viewers will be…

Instagram Adds New Profile to Showcase Design & Creativity on the Platform

On the 15th of April, Instagram, in conjunction with Dezeen at Milan Fashion Week, launched an initiative in the form of a specialised profile called @design. The premise behind the move is to showcase the work of Instagram’s design team, as well as that…

Is VR the next step for social?

As marketers, we’re always looking for the best way to interact with our customers and to create meaningful and engaging interactions with them. We do this through email marketing, TV and print advertising, social media, and now some brands are doing it with virtual and augmented reality. As we’ve mentioned…

YouTube TrueView for Reach

YouTube have had some great updates recently, from their new YouTube Studio with improved metrics, to their new dashboard. It seems they’re currently pulling out all the stops. To add to the new Studio interface, this week they’ve announced the option to buy shorter, skippable ads through their new product,…

LinkedIn goes all-in on B2B with video sponsored content

LinkedIn has been criticised for its lack of sponsored video support for quite some time now and most of us have almost given up on the idea that it will ever ACTUALLY happen. However, last October it began beta-testing video for sponsored content with more than 700 participating advertisers. The…

Facebook Expands Program for Local Publishers to All Regions

Earlier this year, Facebook announced a change to the platform’s algorithms, whereby local U.S. news and smaller publications would be given a boost as part of their broader effort to increase community engagement. Now, it has announced that it is expanding the News Feed change…

Insta’s latest algorithm changes

It’s taken Instagram a long time to respond, but for the past year, users have been complaining about their feed and the way in which the app displays posts based on relevancy. Initially, Instagram used a chronological ranking system and users saw the latest posts when they opened the app.

5 Ways to Maximise Your Brand’s Twitter Presence

With the jump in Twitter’s share prices earlier this year, it seems that the social giant is going from strength to strength. Considering the playground of pundits and the cerebrally astute, how do brands cut through the rants and opinions and make the most of this platform?…

How your business can make the most of Instagram’s Stories

Since its recent algorithm change, Instagram now rewards posts with high engagement. Your reach is based on how much interaction your posts are getting. Anything from video views to comments and shares, if your post receives high engagement, it tells Instagram that your content is quality and worthy…

Twitter has got its (Advertising) swagger back

The past few years have been a roller-coaster ride for Twitter. Success stories broadcasting their flotation and rise to $69 a share (in January 2014) were followed by column inches informing us of declining revenues, their share price crashing to $14 (in May 2016), ensuing staff cutbacks and comprehensive restructuring…

Facebook’s latest offering tailor-made for travel brands

Facebook and Instagram are increasingly being used in the consumer holiday planning process. According to a recent survey commissioned by Facebook, 68% of Millennials found ideas and inspiration for their most recent trip on Facebook, and the same goes for 60% on Instagram. Travel advertisers on Facebook won’t have to…

When’s the best time to post on Facebook? ⏰

Knowing when to post on your social channels is a constant challenge. It depends on many factors – first and foremost, your audience. Which time zone and countries are they in? What does a normal day look like for them? Are they mobile users or desktop users?…

Social Commerce Needs More Social Video

It hasn’t even been two years since Facebook proclaimed that by the beginning of the next decade the platform could be ‘all video’, but it already feels like this prediction is fast-becoming a reality. For some time now, YouTube has dominated the online video clip space. But…

Facebook’s latest feature: Lists

Facebook have officially rolled out their Lists feature globally today. The feature is aligned to the status update box, along with the options such as Photo/Sticker, Polls and so on. With the recent shift to make Facebook a platform to help users connect to their loved ones, have more meaningful…

Now you can set up shop on Instagram

Over the last few weeks we’ve seen copious amounts of updates from Instagram, and just last week the platform announced that it has been testing a new way to enable brands to push purchases on the platform, in the form of ‘Collections’ ads. We first saw ‘Collections’ campaigns on…

Twitter Posts a Profit for the First Time

According to reports, Twitter Inc. has shown the most profit since it’s market launch in 2013. The platform’s prioritisation of video, as well as a new software algorithm, have both contributed to increased time spent on Twitter by users while also encouraging…

Instagram’s API finally allows scheduling

We know that Instagram doesn’t stop when we all leave the office at 5:30pm, and at the weekend, when we’re all making the most of our two days off, it’s especially alive. Whilst there have been unofficial solutions like Schedugram, which we’ve made the most…

GDPR, increased social use…it’s time for a social media policy review

We know the clock’s ticking for May 25th, and there’s still scepticism around the application and effects of GDPR for every business sector. One thing is clear though, there are definite concerns for marketers. This blog answers a lot of questions, but glaringly, without the opt-in holy…

Why you should celebrate your brand’s anniversary on social

Anniversaries are a great opportunity to celebrate the high points from the last year. They also give brands an opportunity to devise a social campaign to make strengthen their brand messaging and appeal to a particular audience. For optimum success, they’re best celebrated alongside a news story, launches, initiatives, products,…

Content Is Facebook King Again

Following Mark Zuckerberg’s decision to once again change the inner workings of the Facebook news feed, the real impact of the newsfeed algorithm change is becoming clearer. Initially, publishers and advertisers alike were thrown into a panic by assuming the change meant the end times had come and we were…

Compelling content & conversation- Social media 101

Last week, Mark Zuckerberg made a bold statement about his plans for 2018. With the aim to fix and improve the social network, he stated that big changes will be made to Newsfeed. The algorithm will now prioritise user posts over public content, such as posts from businesses, brands…

How to spice up your Facebook polls with GIFs

Facebook is saturated with brands on the constant lookout for new ways to engage with their audiences. We’re all fighting for our voices to be heard. Getting people to engage with brands on social media is getting harder, and people’s opinions are becoming more and more valuable. Unless your content…

How Snapchat rules the cinema

Did you know it would take you 10 years to view all the photos shared on Snapchat in the last hour? In amongst all of the cat videos and selfies are a surprising amount of conversations about cinema. Snap Inc. recently teamed up with Greenberg and the MPAA to conduct some…

Best 15 marketing, social and digital podcasts recommended by industry leaders

Staying on top of the latest in the fast-changing marketing industry is a challenge. There isn’t much time to stop and read or watch everything you want to. Podcasts offer a superb alternative to getting your social, digital or marketing fix whilst you carry on doing something else. I listen…

Will we be seeing a follow hashtag feature on Instagram?

We ❤ Instagram, but it seems like the days when we were able to see content that we’re actually interested in on our feed, are slowly slipping away… For a while now, it seems Instagram have been prioritising and promoting posts that generate a lot of engagement, and these very posts have…

Snap Chat’s Revitalisation

Following Snap’s Q3 Earnings report it’s become apparent that a big change needs to happen if Snapchat is to remain a credible player in the world of social media. According to the report Snapchat’s user growth is down to a meagre 2.9 percent. Revenue targets weren’t met to the tune…

News Spreads like Wildfire on Social

It seems like new features are being added to social media platforms every day. People are spending more time on their mobile devices like phones and laptops, on social media, and less time reading the daily paper or watching the TV. Traditional news platforms are becoming less popular, and news…

How brands must work with influencers to stop breaking the ASA rules

Last week, Marnie Simpson was rapped firmly on the knuckles by the ASA for breaking CAP code rules and promoting brands without making clear she was paid to do so. There was coverage across OK!Magazine, BBC, Sky News, Daily Mail and so on. High…

800 million users and counting…

If you still haven’t considered including Instagram as part of your Paid Ad spend, I’m hoping by the time you’ve finished reading this, you’ll change your mind. From its launch in October 2010, Instagram has become one of the most popular Social media channels with 800 million active users.

News hungry? The pros and cons of Facebook Explore feed

For a while now Facebook have been trying to address the fact that the individual users Newsfeed has, has become the most echoey echo chamber since Echo the dolphin started that fan site. As anyone is bound to notice users are served content from sources they follow, that usually reflect…

A look back at a summer of travel on social

Summer holidays are a distant dream for most of us, now that we are headed towards the end of the year. All we’re left with are the pictures and memories on social media. Whilst we look fondly back on this summer, the Travel industry can use this post-holiday…

Why the Stage is Set for Social Commerce

In the first few years of this decade, it seemed that social commerce would transform the way we shop online. Yet whereas buying via social channels may have gained traction among the popular Asian social platforms like WeChat and LINE, in the West the online shopping experience is still firmly…

Snapchat launches sponsored 3D World Lenses into the real world

I mean finally! Recent announcements of Snap’s major losses have had everyone asking the same question: why can’t they lure advertisers? Well, they might have just flipped the coin. Snapchat’s Chief Strategy Officer Imran Khan took to the Advertising Week New York stage on Thursday to announce what we’ve all been (not so…

Instagram pods – peas or war?

If you’re an Instagram junkie you’re probably already clued up on Instagram comment pods, however, if you’re clueless, here’s everything you need to know… Although they’ve been around for a short while already, I only became aware of the ‘Instagram comment pod’ concept recently. Most likely because I don’t have…

An I.F interview with Nick Entwistle of One Minute Briefs

Hi Nick. I know you’ve got more hats than Mr Benn but thanks for taking the time to answer some questions on you, social, creativity and whatever else we throw at you. For those not in the know, Nick Entwistle is a creative polymath. Still shy of his 30th,…

Step-up, stand-out and succeed on Instagram

Yet, Instagram has over 700m active users (that is almost 6 x that of Snapchat) and 400m daily active users (It’s reported to be the second most engaged platform after Facebook). 75% of total Instagram users are outside the US and over 80% are connected to brands…

Happy 10th birthday hashtag! But was 2007 a socially vintage year?

One of the friendlier pieces of social news this week (that’s not Snapchat slump related) was the celebration of ten years of the hashtag. That humble little symbol that identifies messages on a specific topic blew out the virtual candles after a decade of activism (#blacklivesmatter), brand brilliance (Always’ #LikeAGirl)…

How social media can drive brand loyalty

Ever heard the saying that quality is better than quantity? It hits the nail on the head when it comes to your social media community. There’s currently over 1 billion monthly active Facebook users ready to engage, endorse and buy your product. Leveraging the social media market is no longer…

How the biggest brands use Instagram Stories

Time flies in social media, believe it or not it’s already time to wish Instagram Stories a happy first birthday. A whole year since the launch of Facebook’s first foray into Snapchat territory which inspired so very many knock-offs. We have recently asked if there is a place for so…

Facebook Stories gets two updates – and we’re still not convinced

If there was an update we didn’t really need on Facebook – it would be Facebook Stories. Like Instagram, the addition sits very obviously at the top of your mobile feed. Yet, nobody seems to actually be using it, and it remains permanently empty. (Seriously, apart from that one friend…

What makes a good back to school campaign?

It’s time for the summer holidays here in the UK which means we are weeks away from the second most wonderful time of the year; back to school and you can almost hear the sound of retailers, advertisers and marketers up and down the country clicking launch on campaigns designed…

Could LinkedIn provide your business with unexpected benefits?

Have you considered using LinkedIn for talent development and enhancing your business brand? Yep, without doubt, it used to be the place you’d go to find a job but that’s not quite the case these days. At its inception, LinkedIn delivered a clear offering to its users. If you wanted…

How to Write Great Branded Content

There are a million and one blogs out there that talk about how to write great content, and while some have valid points, there’s one thing they tend to miss. Great content comes first and foremost, from passion. Great content can’t be made to fit an audience. It can’t come…

60 Second Social 26/06/17

With more than 300 million monthly active users, this week Twitter has launched its biggest redesign in years, including round profile photos, live engagement updates, and speech bubbles instead of arrows. Additionally, it’s now much easier to operate on multiple platforms. Whilst we’re loving the…

How to fend off the adpocalypse

It’s been a while since I’ve written about the ad blocking war that is being fought between advertisers and consumers. Every time advertisers find a way to get behind ad blocking enemy lines, ad blocking companies tinker around with a little bit of code and instantly launch a counter attack.

00-Instagram is here – have you got the licence to post?

Nowadays, influencer marketing is playing a major role in brand marketing. It’s not a fad or a passing trend, it’s here to stay. From micro influencers, to stars with millions of followers, brands are investing a lot of money to place their products with the right people, and…

Snapchat Launches Self Service Ad Platform: Will you be joining the brand waggon?

Facebook did it, now Snapchat have made the financially lucrative choice to make their ads platform more accessible to small and medium enterprises. As the paid media specialist at immediate future, I have been waiting to sink my teeth into this new proposition since I wrote my first blog about…

The role of affluent consumers in influencer marketing

As time spent social networking per day continues to climb (now standing at over two hours), networkers have been presented an ever-expanding choice of content to engage with. Cutting through this noise demands compelling content, and social’s ability to allow brands a way of associating themselves with…

The GIF that keeps on giving

These looping clips have come a long way since their creation 30 years ago. And it isn’t just the 18-25 year olds who are obsessed with video and GIF sharing; everyone else has jumped on the bandwagon too. Whether you love them or fear their infantilising impact on language, it’s…

Is Facebook trending about to get trendy?

Facebook’s ‘trending’ section has undergone a renovation this week. When you select a trending story, the new carousel format allows you to access a variety of different news articles and posts that other Facebook users have written on one story. The old format just directed you to one single news…

Live Event Social Media Checklist

Pre-planning is absolutely vital to effective social media before, during, and after a live event. The recent evolution of live social has led to a mass increase in live video streaming and events are a huge part of that. According to…

How the new Facebook Live features are even better than you realise

It’s against best practice guidelines to start with a negative, but I’ve never been one for rules and taking lessons from the mistakes of others. Had I done so, then I would have found a tropical island to live and go fishing around, as an old man once advised me.

4 key metrics to measuring your social campaign

Measuring the success of a social media campaign has become more and more sophisticated, it’s not just about the traction on social media, but also the next steps to site side. Gone are the days when a website and social media was simply there to look great. Today, websites and…

Tasty takeaways from The Drum Future of Marketing Conference

Last week, I attended The Drum’s Future of Marketing Awards at the America Square Conference Centre in London. In keeping with my social mind-set, I chose to attend the following sessions; ‘The Future of Content’, The Future of Social, and ‘The Future of Personalisation.’ To give you an insight into the day, and a…

Why Snapchat should dump the chronological feed

Following Snap Inc’s first quarterly earnings report on Thursday there has been a lot of speculation around the apps battle against copycats such as Instagram Stories, WhatsApp Status and to an extent Facebook live. Two of the operational highlights of Snaps Q1 report below paint…

Social Selling on Snapchat and Instagram just got easier

Brands can now turn social into sales on Instagram, and more interestingly (for me, anyway) Snapchat, without having to leave the platforms, thanks to MikMak Attach. Users simply swipe up from the Instagram Story or Snap ad to add the item to their cart. They can…

Up your Social Media game with Emojis

Whether or not you have embraced emoijs in your social media, it is undeniable that these pictograms have become a legitimate communication tool. They can convey an emotion and express thoughts visually. They add an additional level of context, in fewer characters. They’re fun, sometimes a bit silly, and you can…

60 Second Social 18/04/2017

Is Snapchat changing the future of retail? In this week’s #60secondsocial we’re focusing on how Snapchat are succeeding at marrying social engagement to in venue traffic, particularly with their recent geo-filter for fast food chain, Wendy’s. Find out more about the geo-filter that 80% of Snap-chatters…

Got a cause that’s close to your heart? Facebook is here to help, and will now let you fundraise directly on the platform.

A week ago, the IF office took part in Red Nose Day, raising money to help children in the UK and Africa. It mostly consisted of eating chocolate cake and playing Wii – hard life! (by the way, if you’re a little late but still want to take part –…

7 Ways To Improve your Live Streaming

Regular blog readers and viewers of our #60SecondSocial Twitter videos, will know we’re fans of live streaming; and understandably so, when you consider Facebook are giving boosts to Facebook Live broadcasts. Usually, Organic Facebook content reaches less than 1% of your audience, but the ‘is live’ and ‘was live’ alerts,…

Making social metrics a priority

According to Statista, there are 3.17 billion people online of which, 2.3 billion are active social media users. Yes, you read that right. That figure alone can trigger businesses to invest in social media, with the aim of reaching their target markets. Businesses want to be able…

5 simple steps towards influencer marketing success on social media

You’ve probably heard that word-of-mouth has been identified as one of the most valuable and effective forms of marketing, influencing up to 50 percent of all purchasing decisions. In digital marketing, this goes well beyond recommendations from peers. These days, influencers are the key to word-of-mouth marketing. Research from…

How do I go about managing social media to help my business? Or should I?…

If you are you one of the companies that isn’t utilising your social media channels, or maybe hasn’t even started using social media yet, then here are some great reasons why you need to do so. Many companies today are using social media by posting updates to Facebook, LinkedIn, Twitter…

Creative & original visuals in your social media strategy to make it POP!

It’s safe to say that the use of visual content is going to stick and there is a wealth of data that can be used to support the benefits of this type of content. On average, visuals perform 4.4 x better than text-based content and as social media marketers, we…

Sneaky brands that bend the rules will pay more than a fine

For years, the mantra touted by every social expert is that brands need to “be transparent and honest” when engaging in social networks. Whilst the rewards of social marketing are undoubtable, occasionally organisations make mistakes or fall into holes. It happens. Most learn and move on. But some…

Consideration for your corporation social media strategy

There has been so much written about social media strategy for small businesses. Almost everyone uses social media today as it’s very much a personal medium that works, and a few employees engaging directly with customers on Twitter, Facebook or LinkedIn can be a natural extension of any small businesses…

Trashdoves Redefining Viral Social

You might have recently seen a lot of purple dove-like birds banging their heads on your Facebook timeline. There’s a sentence I never thought I’d write. Fear not, fellow netizens, it’s just people posting trashdoves. let me explain. In what is rapidly becoming one of the most inane but potent…

Strategic Authenticity in your Social Presence- oh the irony!

How many times have you swayed away from social content, thinking, “What pile of absolute fluff?” That’s right- you are todays customer- a well-informed, savvy and socially aware individual who has access to vast sources of data which hold the truths & certainly the untruths of a brand. This could…

The social lead gen data pie

Sometimes social gets a bad rep. This is due to the lingering hangover our industry is still suffering from the bad old days of “social rockstars”, “ninjas” and “gurus” who sold vanity metrics at a premium and contributed very little to actual business objectives. The…

Will Facebook’s new algorithm combat fake news?

Facebook is adding a ranking algorithm that identifies sensationalised, fake, misleading posts The platform has a new way of categorising Pages that considers whether that page is posting spam or trying to game feed by doing things like asking for likes, comments or shares to determine whether a post…

Why get a dog and bark yourself?

You already know why your business needs a social media presence, as you’ve already experienced that social media provides a golden opportunity to talk to your existing and prospective customers or engage with those who will shout about your brand. Its highly likely that a social media presence is something…

Social Media & Employees

So, January is coming to an end and most of the articles I’ve been reading recently have (as one would expect) revolved around wrap ups from 2016, learnings as well as what to look forward to, the trends & upcoming innovations. This read however, will explore a widely misunderstood and…

Does the new LinkedIn look get the thumbs up?

Following Microsoft’s completion of the LinkedIn acquisition, dramatic changes began to roll out at the end of last week. Primarily, for its 450m users, it is a desktop revamp that leads the charge. Whilst not available yet in every country, we took a look at initial feedback and reviews of…

3 Ways How Instagram Drives Sales

Instagram Stories Ads Good news! Instagram just announced that it will be releasing ads in its Instagram Stories section, which has managed to acquire about 150 million people check out Instagram Stories since it release later last year. And yes, Instagram is copying Snapchat a bit (again) but at…

Choosing the Right Format for Your Content (or How to Be More Like Beyoncé)

We’ve all heard the expression ‘content is king’. It’s Digital Marketing 101. What many forget though is that means quality content – and it’s not just Google that’s cracking down on irrelevant noise. The social platforms, of which Facebook is at the forefront, are constantly improving their algorithms to ensure…

K.I.S.S. Your Social Media Marketing for 2017

As we all know by now, integrating social media engagement into your B2B marketing plan is a smart way to reach your clients and prospects. That isn’t rocket science, and certainly nothing new for 2017. But it is something that is easily forgotten or lost from our initial focus, and…

Four Things to Consider Before Setting Up Your Social Campaign

In 2016 both Facebook and Twitter made a concerted effort to simplify their ad platforms, making it easier for individuals and small business owners to advertise their business. Compared to a few years ago, setting up campaigns is now relatively easy, and there are plenty of detailed how-to guides to…

Snapchat beefs up it’s ad game in 2017

“Don’t blog about Snapchat” was the recurring mantra / running joke in the IF office over the course of 2016. It was easier said than done because, of the Big 5 social channels, Snapchat dominated the news last year and likewise, the IF blog.

3 Social Media Infographics to Kick-start 2017

We are all winding down for the festive period, and with that in mind, we have compiled an easy to digest blog consisting of 3 useful infographics to read… While you are eating your cold turkey sandwiches As an alternative to watching the Queen’s speech While feeling sorry for yourself…

LinkedIn breaks the ice with new personalised conversation starters

Here’s a simple way to engage prospective customers, business contacts and potential employers on LinkedIn. So, you’ve built a healthy number of connections on your LinkedIn profile through networking, building connections and your successful career. Asking for advice, and potential…

Search results for "engagement"

Taking the plunge with paid media

Are Facebook’s playable ads a winner?

The latest additions to Facebook Groups

The pinning power of Pinterest

Social media reports – digging into the detail

LinkedIn revamps its Groups product

Know your platform – top tips for nailing social on Facebook, Twitter and Instagram

Twitter ads – the why, the objectives and the tracking

How Social is Scoring at this World Cup

Facebook covers all bases for video content creators

A new A/B testing tool on Facebook

Twitter Media has arrived

Take your audience for ride with LinkedIn Carousels

The many faces of Instagram Video

A new Instagram algorithm is on the way..

Research shows if you want relevant content then you need to work for it

Building Brand Buy-In With Social

Is UGC missing from your content strategy?

Facebook Premieres bridge the gap between Lives and edited content

Instagram Adds New Profile to Showcase Design & Creativity on the Platform

Is VR the next step for social?

YouTube TrueView for Reach

LinkedIn goes all-in on B2B with video sponsored content

Facebook Expands Program for Local Publishers to All Regions

Insta’s latest algorithm changes

5 Ways to Maximise Your Brand’s Twitter Presence

How your business can make the most of Instagram’s Stories

Twitter has got its (Advertising) swagger back

Facebook’s latest offering tailor-made for travel brands

When’s the best time to post on Facebook? ⏰

Social Commerce Needs More Social Video

Facebook’s latest feature: Lists

Now you can set up shop on Instagram

Twitter Posts a Profit for the First Time

Instagram’s API finally allows scheduling

GDPR, increased social use…it’s time for a social media policy review

Why you should celebrate your brand’s anniversary on social

Content Is Facebook King Again

Compelling content & conversation- Social media 101

How to spice up your Facebook polls with GIFs

How Snapchat rules the cinema

Best 15 marketing, social and digital podcasts recommended by industry leaders

Will we be seeing a follow hashtag feature on Instagram?

Snap Chat’s Revitalisation

News Spreads like Wildfire on Social

How brands must work with influencers to stop breaking the ASA rules

800 million users and counting…

News hungry? The pros and cons of Facebook Explore feed

A look back at a summer of travel on social

Why the Stage is Set for Social Commerce

Snapchat launches sponsored 3D World Lenses into the real world

Instagram pods – peas or war?

An I.F interview with Nick Entwistle of One Minute Briefs

Step-up, stand-out and succeed on Instagram

Happy 10th birthday hashtag! But was 2007 a socially vintage year?

How social media can drive brand loyalty

How the biggest brands use Instagram Stories

Facebook Stories gets two updates – and we’re still not convinced

What makes a good back to school campaign?

Could LinkedIn provide your business with unexpected benefits?

How to Write Great Branded Content

60 Second Social 26/06/17

How to fend off the adpocalypse

00-Instagram is here – have you got the licence to post?

Snapchat Launches Self Service Ad Platform: Will you be joining the brand waggon?

The role of affluent consumers in influencer marketing

The GIF that keeps on giving

Is Facebook trending about to get trendy?

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Got a cause that’s close to your heart? Facebook is here to help, and will now let you fundraise directly on the platform.

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