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Live Event Social Media Checklist

Pre-planning is absolutely vital to effective social media before, during, and after a live event. The recent evolution of live social has led to a mass increase in live video streaming and events are a huge part of that. According to…

60 Second Social 22/05/2017

Our MD, Colin Jacobs, is in Davis, California this week for #ProjectCirrus. Ray Bans and all, here he is congratulating our very own Tajah Brown for her nomination in this year’s B2B Marketing’s Rising Star/Newcomer of the year category. Click here…

Tasty takeaways from The Drum Future of Marketing Conference

Last week, I attended The Drum’s Future of Marketing Awards at the America Square Conference Centre in London. In keeping with my social mind-set, I chose to attend the following sessions; ‘The Future of Content’, The Future of Social, and ‘The Future of Personalisation.’ To give you an insight into the day, and a…

Tumblr’s Cabana App introduces a new way to share video

Do you ever find yourself describing a funny video you watched days ago and not quiet getting it right? The most annoying thing is forgetting the name all together! Tumblr has the answer with its new app called Cabana. Cabana allows groups of friends to video chat and watch videos…

Get ready to start shopping on videos!

Do you remember how I was banging on about a pair of shoes and how Pinterest now lets you shop from pictures about a month ago? (if you don’t here is the post) Well, now, shoppable videos are coming to Facebook and Twitter but maybe not just as you…

The Brands Who Won April Fools 2017

So April has arrived, and with it a day when we stop bashing ‘fake news’, and instead celebrate it, and the other witty and, in some cases, heart-stopping ways that our friends and loved ones make April Fools of us all. Not to mention, the brands that get in on…

60 Second Social 27/03/2017

The prime suspect in #60SecondSocial this week is LinkedIn. The Sales Navigator has been beefed up with an enterprise plan, CRM syncing, and PointDrive integration, tapping into its user base of more than 465 million professionals. We haven’t forgotten about Instagram, who introduced two-factor authentication & Facebook who have designed yet another ad…

Meet Uptime!

A new app with the invite code ‘pizza’, say no more, we’re sold! YouTube has always been the old faithful, reliable friend that never lets us down and keeps us laughing into the early hours. Strange and random, yet those YouTube videos always give us something to talk about. However, it…

#60SecondSocial – Your essential guide to last week in Social, in just 60 Seconds

Social evolves at breakneck speed; channel changes occur daily; and development roadmaps are sometimes hidden from us. It has become harder than ever for marketers to stay abreast of what they need to know. To be able to push the boundaries of campaigns and deliver…

The Future of Facebook TV

Social is moving to take over TV. This has been the case for a while and as we have recently explored Facebook is ramping up to take on YouTube for the social video top spot. In mid-February Facebook announced the launch of the Facebook video app…

The Future of In-Video Advertising on Social

The paid advertising landscape is changing and this time it’s all about video. Two big announcements have rocked the video world… Facebook is introducing mid-roll video ads Youtube is scrapping 30 sec pre-roll video ads in favour of 6 sec – 20 sec. It’s clear to see that Facebook is…

Easy ways to win big with micro-influencers

Admit it, we all know someone who thinks that working with a major influencer is an easy way to get their product in front of millions of people. They often fall at the first hurdle when they realise their favourite YouTube Creator is charging a not-so-small fortune for…

Can Instagram make social commerce work?

With social commerce proving a major revenue generator for WeChat and Line in Asia, there’s no surprise that the big social networks are more enthusiastic than ever to get their slice of the action. And look no further than Instagram as a key example here: from the launch…

Does the new LinkedIn look get the thumbs up?

Following Microsoft’s completion of the LinkedIn acquisition, dramatic changes began to roll out at the end of last week. Primarily, for its 450m users, it is a desktop revamp that leads the charge. Whilst not available yet in every country, we took a look at initial feedback and reviews of…

How well has live-tweeting aged?

Facebook Live is on every lip and every screen. Add to that Periscope and YouTube Live, and there’s no denying that Live is king on social media! Even Snapchat and Instagram stories fall within this trend towards spontaneity. Does this mean Live-tweeting has reached its expiry date? In case you’ve…

5 Ways To Use Live Video

Live videos are everywhere. This live trend started with Twitch, went to YouTube, jumped onto Facebook, then Instagram, and now Twitter is coming out with it’s native live streaming too (well done Twitter, you got there eventually). So the tools are there. But how to use them? We…

5 Easy Ways to Improve Organic Reach on Facebook

Are you finding that your organic reach on Facebook isn’t quite what it used to be? You’d be right. Did you know that only 2% of your page’s fans actually see your content? Facebook’s algorithms and preferential treatments have long been something that social media marketers have…

How to choose the best social media channel for your business

Social media is at its peak, it couldn’t be a better time to grow your business online and reach new audiences. It’s no longer an option, but rather a must for every business looking to expand. In a world where social media channels are rapidly being launched and developed, we…

Teens: The Multi-Networking Generation

Reaching the elusive teen demographic (defined here as those aged 16-19) can be a pretty challenging task – just ask Facebook. After having it’s $3bn bid for Snapchat declined in 2013, Zuckerberg & Co. have had to find new and innovative ways of maintaining the attention of these young networkers.

Is this the influencer you are looking for? Maybe.

Influencers are all the rage these days – whether it’s a YouTube star, an Instagram model, or a renowned blogger, majority of brands are or would like to work with one. We have worked with a few of them and while the number on their subscription bar might be impressive,…

How is your social media strategy working for you?

Today many companies are using social media tactically by posting updates to Facebook, LinkedIn, Google+ or Twitter, but few have a social media strategy which helps them use social media to support their business goals. Social media works best when it’s part of an integrated E-communications strategy…

Marketing Stat Nirvana

As marketers, there is nothing we like more than to sink our teeth into some meaty stats in an effort to satiate our appetite for evaluation, understanding and improvement. Also, they make us sound smart. And like we know what we are talking about which, in an industry that is…

4 lessons to learn from the rise and fall of Vine

Vine; the social media app where users can upload and share no more than 6 second clips, is officially dead in the water. Twitter acquired the app in 2012, and 4 years later has decided to shut it down. Poor Twitter – can’t catch a break!…

Social platform video comparison

It’s been said that a picture is worth a thousand words, and a video is basically lots of pictures, right? Every social platform has it’s own video content processes and rules, many of which are prone to change at the drop of a hat, effecting metrics and stats across the…

Say goodbye to traditional TV with Facebook’s new streaming functionality

Streaming video content from mobile devices to TVs has been around for many years and the big players such as YouTube have taken the lead. Facebook now wants a piece of the action with the inclusion of video streaming on your TV through popular devices such as Apple TV and…

Facebook Gets Eventful

Planning events? Opening a pub? Going for a charity run? Then Facebook might have made your life easier with its new release: a standalone app for Facebook Events! And you are not alone. Facebook claims that over 100 million people use Facebook events every day, which is a number that…

Who scores highest on the Twitter buy-o-meter?

A goldrush of sorts is happening in the tech world amidst rumours that Twitter could be up for sale and the list of potential suitors for the channel is growing by the day. It’s hard to tell at this point who the serious contenders are. However, this hasn’t stopped the…

3 Key lessons from my dissertation on social media influencer marketing

My post-graduate degree comes to a close with a 15,000 word dissertation on influencer marketing. With the pressure of getting that word count in, I was at risk of losing sight of what I was actually trying to find out. But upon reflecting on all of the things I’ve learned…

Why Social Media Feature Plagiarism is Good for Business

If you have been following the recent movements in social media, then you will know that no idea or concept is off limits when it comes to the social media world. Facebook has long been the most popular social media platform among the recent generations. Although some would say Facebook…

Facebook hands the power back to consumers

Advertising can be a pain. You’re scrolling down the news feed and BLAM – an advert for dog food. When you don’t own a dog. Frustrating isn’t it? But for brands, Facebook’s ad platform is a brilliant way to serve copy and content to a specific target audiences. The problem…

Organic vs paid social audience you have vs the audience you want

Organic vs paid social: the audience you have vs the audience you want For those who live and breathe community management, or even for those who don’t, it will have not escaped your notice that your organic engagement is only going one way… downhill. Whilst the impact will vary per…

Top 3 Instagram Tools

Despite its popularity, Instagram is a bit behind other platforms when it comes to management tools. It’s like Facebook’s little sibling that has its friends and a little community but is still trying to catch up with Facebook, not fully realising its full potential just yet. Being a younger sibling…

Top 3 tools for achieving GIFing greatness

From the adorable To the daring From the weird To the wonderful There can be no doubt that the internet loves a good GIF. And that love affair is growing stronger by the day. From 2012…

The 6 rules to not screw-up your influencer marketing

Influencer marketing is this year’s craze. Not just because marketers are increasingly wanting to use it, but because there is much debate on whether there is any value in doing it at all. Blogs and networks are lit up with the discussion. At immediate future we started out in activating…

12 years in social – the lessons we have learnt

So last week immediate future turned 12 years old. That’s 12 years we’ve been working with brands in social media – it doesn’t seem possible does it? Surely social media didn’t exist back then? OK, it wasn’t called ‘social media’ in 2004. It was working with…

It’s all about video ads

2016 has seen some big changes in the world of social advertising and it seems it’s all about video ‘ads’ this year. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why, with advertisers being spoilt for…

The influence social media has on the beauty industry just grows and grows

Over the last few years, an overwhelming number of beauty consumers have focused their attention to the advice of beauty vloggers in order to judge cosmetic products, how to wear them, and if certain products are worth purchasing. Precisely why it makes sense that almost 60% of…

Nintendo “coins” new form of social

Social listening is all the rage when it comes to analysing consumer behavior, determining people’s views of a brand, service or product and comparing a company’s public reputation to its competitors. One of the challenges social listening faces however is the vast majority of social users the internet classifies as…

Why our social curiosity certainly ain’t killing any cats

Firstly, it’s a bit of a stupid phrase really isn’t it – curiosity killed the cat. I’m sure some stupid cats have died but if we were curious enough to confront a moving car on a busy road then I am sure we would too… If you ain’t moving then…

Six pro tips for powerful B2B Social Content PART TWO

In part one of our “Pro Tips for Powerful B2B Content” series, we looked at three ways to help you create B2B content that inspires action, outstrips the competition and wins business. In this, the final part of the series (for now), we will dive into three…

One year on – Still think Periscope is just another passing fad?

A few days ago, Periscope passed its first birthday! And what a year of fireworks it has been for the live streaming mobile platform. Twitter recently announced that in a single year, the app has streamed 200 million broadcasts, and 50% of which were created in just…

Top Visual Trends for 2016 Pt.2

Welcome to part two of the Getty Images 2016 Visual Trends highlights! We covered the first top three visual trends here, and we have just three more to go! But before we get to it, let’s answer one of the top questions we got on the previous blog: How…

Premium Publishing Tools Under £10 per Month

Whether you run your own business, work in an agency or in-house time is money. Creating and sourcing content to distribute through your channels is time-consuming and after all that you have the task of scheduling it all. It is important that you are getting the best return on the…

Top 3 Visual Trends for 2016

Our team had the pleasure of going to a seminar by Getty Images talking about the visual trends for 2016. The event took place at their new exhibition offices in London, and it was organized by the lovely folks at The Drum Network (shout-out…

Facebook Canvas

On February 25th Facebook launched what they are calling Canvas, a full-screen ad experience. Originally announced at Cannes Lions way back in June 2015, Facebook’s chief product officer Chris Cox demonstrated mock-ups of a new mobile format that takes over the mobile screen after a user clicks on it from…

Snapchat gearing up to open the advertising flood gates?

With over 100 million daily active users on the platform and well reputed penetration into the ‘millennial’ audience, Snapchat is on the rise… However, once platforms are well established as “cool” they have to make some moves that will render themselves seriously uncool to their user base, to appease the…

It really is the year of video

Everywhere that you look right now there is video. Everyone is talking about video, every platform is competing to own video, new video formats are being created and developed for social channels and brands are all trying to use video in new and innovative ways. Basically, if video is not…

How Deadpool Marketing Won

For those of you who have somehow avoided the awesome spectacle that was the marketing campaign for the latest Marvel movie, Deadpool, here is my salute to a truly fantastic piece of work. The Fox Marketing team and Reynolds. – 20th Century Fox The Ryan Reynolds…

Pah! Millennials have nothing on Oldies when it comes to social media

From conferences to books and a plethora of blog posts, we are obsessed with targeting Millennials – especially through social media. But there is a hidden gem on social media. A demographic that at best is being ignored and at worst stereotyped. “Wake up to the social savvy seniors, or…

Superbowl 50 – Battle of the Brands 2016

Superbowl; The Olympic games of modern marketing and definitely a leading event in competitive and cutting edge digital marketing tactics. More than with any Superbowl before, brands were positioning their narrative across multiple channels (TV, Social; Twitter Snapchat, Instagram) on an increasingly active timeline, talking to different channels and audiences…

Content for your community

The idea behind curation is to link and/or excerpt the work of others. Therefore, social has always been about content curation, but most businesses don’t have the time, staff, skill set or budget to regularly publish great content and that’s where content curation comes in. Why curate content? Audiences do not…

STOP, calibrate and listen! Social media measurement needs your attention

…it’s something that grabs hold of my brain tightly, keeps me awake now, daily and nightly. Ok well, maybe not quite, but it does get me thinking a lot…. Joining the dots between teams, countries, platforms and technologies in a bit to marry data sets at scale is a tall…

Is the Demographic Dead?

Demographic data has always been key to any marketing or social strategy. After all, the most compelling campaigns were based on understanding what makes a target audience ‘tick’ – think of the Dove campaign for Real Beauty, the famous ALS Association’s Ice Bucket challenge…

Keeping customers happy when implementing a social media strategy

The brakes are off, the lights are green and 2016 is well underway. 10 years after Twitter was founded and Facebook became a mainstream platform, another batch of social media strategies are being rolled out by marketers. Objectives will include lead generation, reach and awareness, community growth and improving sentiment.

28 things guaranteed to happen in social in 2016

There have been many predictions for how social media will play out in 2016. But enough of the speculation…here are 28 things that are guaranteed to happen. Do you agree with them? Have I missed any? Shiny new platform labelled the ‘next big thing’ will emerge. Digital professionals…

Reviewing 2015 in a list of lists

Everyone loves a list. Which is just as well considering it’s that time of year when people publish the most lists. Whether it’s lists of the best music or books from the year; lists of predictions for the coming year; or lists of Christmas gift ideas for your partner’s uncle’s…

5 strange social media trends from 2015

With 2015 drawing to a close, there will no doubt be many articles over the next few weeks covering the biggest digital trends of 2015 and making bold predictions for what lies ahead. Before all of this happens though, we thought it would be appropriate to take a look at…

Love them or hate them, emojis are here to stay

For all you word lovers, get your hankies at the ready. Or, if you’re an emoji devotee, then prepare to celebrate. Since partnering up with SwiftKey, a leading mobile technology business, the Oxford Dictionaries have announced that this familiar ‘face with…

Hotline Contenting…

Drake is one of the most famous rappers in the world right now, and is currently sitting at the top end of most music charts. You are probably thinking, “What does Drake have to do with social media?” and why are you writing a blog about him. Well the answer…

Need for Speed

Apps have revolutionised speed-reading through displaying single words in rapid succession. These apps are based on a method known as Rapid Serial Visual Presentation, or RSVP. It’s nothing new and has been documented in cognitive psychology since the early 1970s, but with the rise of mobile and apps, its popularity has…

7 elements to building a brand for the social-age

Social media levels the playing fields to building a brand in the modern age. The ability to be able to connect with the world at the click of a button means that with the right message/product/offering anyone can build a brand. As an individual, talented musician using YouTube to get…

Football clubs, social media and bridging the gap with fans

Over recent years, many football fans have felt disconnected from their football clubs, and largely due to the wealth gap, disconnected from players too. With the increasing popularity of social media amongst sports fans and the growing acceptance of its importance at executive level, here are some of the ways…

How to target gamers – the easy way

YouTube has launched a new service designed specifically for gamers, YouTube Gaming, in a brazened attempt to compete with Twitch – a company that it lost out to Amazon in trying to buy last year – in the live streaming arena. While it may…

Video in demand

Video is racing ahead of any other medium on the web. It’s capability to lead on engagement and shareability is undeniable. Web consumers are eating up video at a rate that is literally shifting mainstream provision from larger production channels. On demand services like Netflix are clearly challenging the convention…

To Bae, or not to Bae. The importance of dialect in social conversation.

Back in the pre-Kardashian era of 2002, HSBC ran a campaign called ‘the importance of local knowledge’ and it’s as relevant today as it was then. More specifically the importance of local dialect in relation to social media. This week Facebook released…

Facebook fights dirty in video showdown

It’s no secret that Facebook has its eyes fixed firmly on the prize when it comes to being the internet’s biggest video platform. In April Facebook reported that it is getting 4 billion video views per day. Besides being extremely attractive for advertisers, numbers like that would…

Should Google buy Twitter?

Now, there’s a question! The issue of one of three giants buying Twitter has started gaining some serious traction over the last few weeks. Those giants are, of course, Apple, Facebook and Google. Although there is a viable case for Apple to buy the flagging social network, it seems that…

What can Cecil the Lion’s story teach us about social behaviour?

The social media storm around Cecil the Lion is undeniable – with over 800k mentions of this name online and 444k uses of the hashtag #CecilTheLion. For those that don’t know the story goes something like this: Cecil is a famous lion from Zimbabwe that has been…

Easily Explore with Instagram

After being purchased by Facebook for $1 billion in 2012, Instagram has become one of the most influential social networking sites. Especially as it surpassed Twitter in 2014 to become the second largest social network in the United States. Furthermore, Instagram boasts 300 million active users, with over 30 billion…

Big “Buy Button” Bonanza

The oldest enemy of e-commerce has always been customer drop-off, losing potential customers during various points in your purchase funnel as they slip through the gaps in your carefully crafted user journey. It often left us feeling like Wile E. Coyote trying to catch Roadrunner. In-app commerce could be the…

Christmas in July? Amazon launches ‘Prime Day’

In honour of their 20th birthday, Amazon have declared today to be Amazon Prime Day and are celebrating in a big way with a 24 hour global sales extravaganza billed as having even more bargains up for grabs than Black Friday. With exclusive member-only deals…

Facebook Changes Video Ad Charges

GOOD NEWS EVERYONE! Facebook have made a few significant changes to how video ads work on both mobile and desktop clients. Firstly the new pricing options for video ads, which will now offer advertisers the option of paying for video ads only when they are viewed for at least 10…

Facebook VS Google – Who will reign victorious in Online Advertising?

Facebook’s presence is becoming ever more omnipotent, as Sir Martin Sorrell stated how Google’s dominant position in online advertising is threatened by the social networking giant. This may not be surprising to some, as Facebook beat YouTube in terms of desktop video views for the first time in August 2014,…

Cannes Lions – big brands discuss their content strategy

Amongst the many things discussed last week at Cannes Lions was how big brands communicate to their multiple audiences online and how to promote campaigns and story-telling effectively throughout multiple platforms. Talking to multiple audiences is a common issue for many brands and makes deciding what to post, what tone…

3 Top Tips to Ace Brand Storytelling in Social

“We are, as a species, addicted to story. Even when the body goes to sleep, the minds stays up all night, telling itself stories.” – Jonathan Gottschall, The Storytelling Animal American author and journalist, Ernest Hemingway once made a $10 bet with some writer friends that he…

4 assessments brands must make before jumping into the multi-networking trend

As if you didn’t know already, social media is a noisy space. And the latest research from GlobalWebIndex (GWI) gives us one of the reasons why. Because on average people have 5.39 social networking accounts. Now that is a lot of chatter! But here’s the thing: for…

Top 3 places travel consumers are hanging out on social

From asking followers for hidden-gem holiday destinations to posting the ubiquitous sunset selfie (framed by palm trees for added effect) and bragging about how amazing and life-affirming their holiday was afterward, travellers are a noisy bunch in social media. So much so that a recent study shows that social sharers,…

Becoming The UK’s Most Social Beverage Brand – Pepsi Max at Social Speakeasy

[vc_row][vc_column][vc_column_text]With Pepsi Max’s new “Genius” campaign officially kicking off this week, the timing of Aman Matharu, Digital Marketing Manager at PepsiCo’s, address at our most recent Social Speakeasy couldn’t have been better. Aman addressed an eager crowd of Social Speakeasy attendees on a balmy spring evening to share the secrets…

Hillary Clinton turns to social to announce “I’m running for president”

Clinton passed on an ostentatious announcement, and opted for online social conversations to kick-start her campaign for the White House. And the buzz which followed was far greater than fellow candidates from the opposing Republican Party. After announcing her presidential bid, last Sunday via YouTube, Clinton has managed to score…

Social Business challenge: how much time do we waste on email?

Something that has been hot on my radar at the moment for a number of reasons is the efficiency of communication and how inefficient email can be! The amount of wasting man hours we lose to checking emails, most of which we don’t even really need to read is phenomenal.

Social media giving beauty brands the facelift treatment

The beauty industry has gone through a significant revolution over the past 10 years, with rise of the visual social platforms such as YouTube, Pinterest, and Instagram, we are quickly learning that beauty brands need more than just a pretty face for social media. Consumers have become more and more…

When does social become anti-social?

Being in the business of social media, we like to believe that it helps bring people together, incites communication and debate amongst large groups of people, and simplifies access to that communication. These remain true, and can be backed up with a plethora of hair-raising facts and figures like…

“Power” tools of social media changing the political landscape

Some of the staff at Immediate Future are former journalists who have made a transition from traditional media to digital media and now to social media. Some try to forget they even used the humble manual typewriter with all that heavy industrial noise back in 1990. Seems a lifetime…

6 brand damaging social media profile hacking incidents

Unless you have been living under a rock recently, I am sure you will be well aware of an increasing cyber security risk facing brands, organisations and public figures in today’s hyper connected world. The likes of Sony, for example, have been hounded with a series of attempted and successful…

Scare tactics: How far should you go?

The UK Government’s new anti-smoking video has been dubbed as its most striking visual yet. If you have not yet seen it, the video shows a dad with his kids in the park, rolling up his cigarette. As he prepares his cigarette, the tobacco packet is filled with mucus and…

Engagement, Demographics and Age trends: The Essential Social Stats of 2014

2014 has been something of a segmentation process for the top social media channels. Revealing the true age, genuine activity and fluctuating engagement levels of some of the most active social groups. Despite attempts by Twitter to take action to re-engage dormant users with features like custom news feeds during the World Cup and similar…

Terrorism and Social Media

This week has seen two horrifying terrorist attacks, the Lindt Café Siege in Sydney and the Peshawar School Attack, both resulting in tragic loss of life and inspiring heartfelt online responses in the form of the hashtags #ILLRIDEWITHYOU and #IndiaWithPakistan Monday saw Sydney struck by terror when at 9:45am a…

Sony Pictures Crisis and Social Media

The debate that has erupted after Sony’s David Boies’ “cease and desist” letter to media outlets was published invokes the paradoxical nature of trying to control and predict the media a la; have you ever walked into a crowded bar and demanded everyone stop talking?…

#Skeletakeover and #SecretScanta The Top Social Campaigns of Winter so far

Last Christmas they gave us #hareandbear but the very next month they took them away. This year instead of a deer they gave us a penguin, special. This time of year we annually see some of the most engaging social campaigns and as the holidays rapidly approach.

Black Friday is upon us

It has been predicted that this year’s Black Friday will be the fastest growing online sales day of the year, with an estimated 28% year-on-year growth in sales (Social Bro) in the US. Over here in the UK Black Friday has also been taking retailers by storm, thanks mainly to…

Uber partners with Spotify: A Great Partnership with a Bad Rep

Following a mutually evolving development towards an increasingly more convenient and on-demand service, one focusing on music the other on cabs, it was surely inevitable that the music streaming platform Spotify would partner with taxi-cab booking app Uber for a service that would culturally tie the brands…

#MontyThePenguin taking social media by storm

John Lewis ads over the past few years have always been a hotly anticipated affair, and for many marks the countdown to Christmas. The department store is renowned for creating highly evocative commercials which tell moving stories around the magic of Christmas and going the extra mile for our loved…

Nestle’s #lastrolo campaign – a missed opportunity?

Nestle relaunched the Rolo online brand earlier in October with the classic strapline ‘Do you love anyone enough to give them your last Rolo?’ via a series of five videos, and the immediate reaction has been largely positive. They’ve racked up over 180,000 views on YouTube in just over two…

The Curation Economy – Abundance to Poignancy

As digital content marketers we are in the throes of two concurrent data revolutions. That of Big Data and secondly, the contextualization of big data. You won’t win customers with Data solely – but when you use…

Get your GIF on

If you’re like me you probably have an attention span that can only be measured in nano-seconds. To grab your attention online, especially on social media, things need to explode and cartwheel about just to stop you scrolling for 5 seconds. That being the case I…

immediate future celebrates a decade in social media!

immediate future is thrilled to be celebrating a decade in social media; what a landmark! And we’re going to make the most of the occasion. Much to the IF team’s delight, we are having a fabulous party! This is a once in a lifetime moment, after all! We’re looking forward…

Dom Dwight: creating inspiring social content without big budgets

Last month we were joined by Bettys & Taylors of Harrogate, perhaps better recognised by their brands Taylors Coffee and Yorkshire Tea. Brand Communications Manager Dom Dwight, AKA Coffee Enthusiast, delivered a presentation on creating inspirational social content. The outcome? We all left feeling rather inspired! Funny and endearing, Dom…

Google Glass hits UK shores!

OK! I am going to come out and and say it – I am very excited about yesterday’s launch of Google Glass in the UK. As a bit of a technology and social media geek, this is awesome news and I can’t wait to see the British public’s reaction to…

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Live Event Social Media Checklist

60 Second Social 22/05/2017

Tasty takeaways from The Drum Future of Marketing Conference

Tumblr’s Cabana App introduces a new way to share video

Get ready to start shopping on videos!

The Brands Who Won April Fools 2017

60 Second Social 27/03/2017

Meet Uptime!

#60SecondSocial – Your essential guide to last week in Social, in just 60 Seconds

The Future of Facebook TV

The Future of In-Video Advertising on Social

Easy ways to win big with micro-influencers

Can Instagram make social commerce work?

Does the new LinkedIn look get the thumbs up?

How well has live-tweeting aged?

Top Video Marketing Tips by Platform

5 Ways To Use Live Video

5 Easy Ways to Improve Organic Reach on Facebook

How to choose the best social media channel for your business

Teens: The Multi-Networking Generation

Is this the influencer you are looking for? Maybe.

How is your social media strategy working for you?

Marketing Stat Nirvana

4 lessons to learn from the rise and fall of Vine

Social platform video comparison

Say goodbye to traditional TV with Facebook’s new streaming functionality

Facebook Gets Eventful

Who scores highest on the Twitter buy-o-meter?

3 Key lessons from my dissertation on social media influencer marketing

Why Social Media Feature Plagiarism is Good for Business

Facebook hands the power back to consumers

Organic vs paid social audience you have vs the audience you want

Top 3 Instagram Tools

Top 3 tools for achieving GIFing greatness

The 6 rules to not screw-up your influencer marketing

12 years in social – the lessons we have learnt

It’s all about video ads

The influence social media has on the beauty industry just grows and grows

Nintendo “coins” new form of social

Why our social curiosity certainly ain’t killing any cats

Six pro tips for powerful B2B Social Content PART TWO

One year on – Still think Periscope is just another passing fad?

Top Visual Trends for 2016 Pt.2

Premium Publishing Tools Under £10 per Month

Top 3 Visual Trends for 2016

Facebook Canvas

Snapchat gearing up to open the advertising flood gates?

It really is the year of video

How Deadpool Marketing Won

Pah! Millennials have nothing on Oldies when it comes to social media

Superbowl 50 – Battle of the Brands 2016

Content for your community

STOP, calibrate and listen! Social media measurement needs your attention

Is the Demographic Dead?

Keeping customers happy when implementing a social media strategy

28 things guaranteed to happen in social in 2016

Reviewing 2015 in a list of lists

5 strange social media trends from 2015

Love them or hate them, emojis are here to stay

Hotline Contenting…

Need for Speed

7 elements to building a brand for the social-age

Football clubs, social media and bridging the gap with fans

How to target gamers – the easy way

Video in demand

To Bae, or not to Bae. The importance of dialect in social conversation.

Facebook fights dirty in video showdown

Should Google buy Twitter?

What can Cecil the Lion’s story teach us about social behaviour?

Easily Explore with Instagram

Big “Buy Button” Bonanza

Christmas in July? Amazon launches ‘Prime Day’

Facebook Changes Video Ad Charges

Facebook VS Google – Who will reign victorious in Online Advertising?

Cannes Lions – big brands discuss their content strategy

3 Top Tips to Ace Brand Storytelling in Social

4 assessments brands must make before jumping into the multi-networking trend

Top 3 places travel consumers are hanging out on social

Becoming The UK’s Most Social Beverage Brand – Pepsi Max at Social Speakeasy