Archive: 2022

Another year done! Where does the time go? What a year it has been in social media – controversial takeovers, algorithm changes galore and some new platforms entering the fray to challenge in the coming year? We’ll see… As we wrap up the last few days of the year, we…
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Here’s our last social snapshot of 2022! We’re taking you through the latest happenings in the world of social media: Facebook adds an option to make reels in the app Following the massive growth of reels, Meta’s introducing a way to share reels on Facebook even though they don’t have…
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It’s nearly that time of year again- the end of it! Today we’ll be looking at some tasty design trends for 2023. It’s always interesting to zoom out and take a look forward to the trends that we think will really stand out next. The fine folks over at…
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Twitter will begin to ban its users from posting links to other social networks
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New year's resolutions: Customers' plans for 2023
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We are reaching the end of 2022 Social Snapshots with only 1 week before Christmas! 🎄 Let's check what is happening on social media.
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Sure your brand could start posting without a social media strategy in place, but without structure, or any research into your audiences, how can you be sure that you’re sending out the most effective content and not wasting your time? 
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TikTok is known as the best network for creating fast-moving, funny and musical content. There have been changes on the platform in the past year, enabling promotion of live streams and longer videos which have made TikTok more attractive for news publishers looking to engage younger audiences. While the news…
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Some tips to help when you're in a creative slump
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Take a look at the latest happening in the world of social media on our weekly social snapshot!
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Why delivering incremental MQLs for your brand, starts with heads-up marketing.
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What is happening on Twitter? Catch up with what is happening on the platform.
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LinkedIn recently shared a survey revealing that 73% of participants stated video has become more important to their businesses in the last year. The marketing industry is beginning to understand how to produce quality content in terms of budgeting, strategy, and execution,…
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Keeping up with the regular stream of new social media insights is challenging. Relax, we’ve got you covered. Check out the latest social media headlines. 👇 Pinterest Creator Rewards ends today 📌 To all the creators who participated, thank you for your partnership. We’re committed to exploring more ways to…
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Employee advocacy has become a hot topic lately for a good reason – this trend has evolved in the digital world, accelerating as a program, pushing out business messages in new ways and putting employees at the forefront of marketing campaigns. What is often missed is that they have the…
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For now, maybe. But we don’t really need to remind you of what’s happening at twitter – there are daily developments – and at the time of writing this, there may yet be another that’s cropped up. The question is, how long does this last? The media frenzy is driving…
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Does your marketing plan include the holidays? Well it should. Tiktok has launched a whole mini-site to help you out. It is full of holiday insights, tips and tricks. They also released a handy infographic which we’ve featured below. It’s packed full of juicy insights that should…
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Continued chaos at Twitter? Conjecture or cause for brand concern – and should we be pausing content? FInd out more in this blog.
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It’s that time of the week again! Take a look at the latest happening in the world of social media: Pinterest is now available in Afrikaans, Croatian and Bulgarian languages Pinterest is expanding its language options to Afrikaans, Croatian and Bulgarian. That makes the platform available in 41 languages to…
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At our recent B2B Social Trailblazers Summit, we explored what the future may hold for businesses and buyers alike and discussed why a more daring social media strategy is essential to deliver impressive and quantifiable results. If you want to be remembered, your content must be…
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Discover our best tips for protecting your mental health when you work on digital marketing:
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Despite shoppers reducing their spending, there are still opportunities for both consumers and retail brands. Uncover the recent the latest trends, statistics, and patterns around Black Friday.
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View the most recent social media news.
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Hot off the press, the latest B2B social benchmark stats for your 2023 plans.
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Who knew pricing something for $8 could get so completely out of hand?
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LinkedIn recently released a guide about how to boost creative content performance. Today’s blog gives you a sneak peek at some of the important highlights and attempts to understand why so few marketers have the data and examples necessary to convince brands…
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Take a look at the latest happening in the world of social media on our weekly social snapshot!
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Let’s talk about stress and anxiety in the workplace and how to deal with this.
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Attending the B2B Social Trailblazers Summit last week opened our eyes to B2B marketing in a way we never expected. IF has worked in the industry for years, but garnering insight from so many people across it helped us to scope out what challenges are coming down the line. Aside…
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We’ve all had the creeping feeling that our lovingly hand crafted content just isn’t getting out there on the various Social media platforms. It can seem like Instagram, which has been famously mercurial in terms of the types of content they prioritise, is the toughest nut to crack. What puts…
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It might be difficult to keep up with the daily influx of new social media insights. We’ve got you covered, so relax! View the most recent social media news. 👇 Meta and the rise of the Creator Economy 📊 The Creator Economy is not a true economy, at least not…
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On the spookiest day of the year, Instagram suffered a worldwide crash and suspended accounts without warning users.
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Why use Instagram to Promote your B2B Business?
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A search engine? Really? We’re now over two decades into life with social media, so naturally, things have changed a lot since then! What started out as an online forum used exclusively by Harvard College students who wanted to connect with each other: social media has since snowballed into…
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It’s that time of the week again! Take a look at the latest happening in the world of social media: LinkedIn introduces new security features LinkedIn is adding new profile features that enable verifying fake accounts, as well as boosting authenticity. Find out more here. And Twitter…
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YouTube celebrated its 17th birthday earlier this year and the platform announced a few new upcoming design elements and product features. The intention is to make the app look and feel ‘cleaner, more lively’, and easier to use for different purpose. The biggest update is ‘pinch to…
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Will AI take over the creative world? Or is it something we can use to help the creative process?
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So today we’ll take a look at Metaverse. Metaverse is the new product from Meta, the company behind Facebook. It’s a product that is hoping to do what Facebook did but in the V.R space, creating a virtual world where you can do anything and everything you can in real…
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The constant stream of fresh social media insights that appear daily can be challenging to follow. We got you covered! The newest social media news are here.
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The Halloween trends that can help you to fuel your brand visibility and consideration.
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What can you post on your organisation’s LinkedIn account? We’ve already talked about what kind of content you can share on LinkedIn as a brand (if you’ve missed that blog, don’t you worry! Here it is for you 😉). So, there are a few kinds of posts you can…
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Most of us have a brand we align with – either due to its values or simply because of its downright brilliant products. But how important is the brand’s alignment with various incidents, politics and cultures influencing our buying decisions? It was amazing to see every company (yes, literally every…
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Learn 6 techniques for getting attention and converting it to action using social media copywriting.
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In line with this year’s World Mental Health Day theme 'Make mental health and well-being for all a global priority' we're sharing our tips and tricks on what works best in our agency to manage mental health and stress.
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Check these TikTok Community Guidelines Enforcement Report insights
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It feels like there's a new social media update every week... that's because there is! But fear not, we've got you covered with this week's low down.
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Learn the key benefits of using influencers to amplify your brand.
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Tiktok is booming. It is projected to reach 1.5 billion users this year and this growth shows no sign of abating. A recent study shows that it is taking up more and more of people’s time as well. With all this in mind, now…
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A Quick Guide to Help you Identify Target Personas
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The constant stream of fresh social media insights that appear each day can be challenging to follow. Rest assured, we’ve got you covered! Take a look at the newest social media news. 👇 Facebook Subscriber-Only Content 💎 To improve its offers for creators, Facebook is testing a new posting feature.
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In today’s blog piece, we’ve laid out our top four reasons why diversity and inclusion are essential in the workplace.
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Marketers hear ‘B2B’ and default to LinkedIn as their primary focus for their next paid campaign – and while the decision to incorporate LinkedIn is wise, it’s also important to broaden the horizon and look to other platforms to increase brand awareness. By siphoning off some of the ad budget…
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Easy peasy, lemon squeezy! Learn five quick tips to help your small business with social media marketing.
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Check out the most recent social media news.
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LinkedIn is known to be the main social media channel for professionals. It’s the place for B2B businesses, and the vast majority of users are there for a common reason: work. It can be an active search for employment, clients, business opportunities, etc. The problem comes when it is only…
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There is an argument for too much general content and not enough high-quality content in the world of social media. Each account may have its own purpose – and while each post will carry a different objective – a follow, a like or even a link click – the ultimate…
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It can be difficult to keep up with all of the new social media insights that emerge each and every day. Don’t worry, we’ve got you covered! Check out the most recent social media news.👇
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Have you ever wondered what it takes to make your brand a world-beater? In today’s blog I’ll take you through the impressively deep thought given to colour choices used by the biggest brands.
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What content formats can help you increase your social media performance?
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Your B2B social strategy needs to be smart and flexible, Here are 5 expert tips for your 2023 plans
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It’s that time of the week again! Take a look at the latest happening in the world of social media: Meta introduces a new initiative for digital artists Meta is launching the Creators of Tomorrow showcase, which highlights diverse individual talents across Europe, The Middle East and Africa. Find…
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Every purchase – whether you’re buying an ice cream at the local shop, or investing in service expertise from a leading technology brand – has a story behind it. Its origin is normally from a point of resonation – while this may seem obvious, it’s alarming how many brands can…
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Twitter recently announced the new Edit Tweet feature. However, there's a catch.
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TikTok's latest trending audio has us obsessed
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It can be difficult to keep up with all of the new social media insights that emerge each and every day. Don’t worry, we’ve got you covered! Check out the most recent social media news.👇 There is a new Circle in town 🪺 Sometimes all you want to do is…
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The accounts you follow are a huge reflection of your business’s social media strategy. Associating with accounts that have nothing to do with your industry, target audience, or the products/services you offer, will make your strategy look random, disorganised, and possibly even spam-like. Today we’re looking at how you can…
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Discover our 7 ideas, tips, and steps to humanise your brand!
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Take a look at the latest happenings in the world of social media
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Have you ever wondered what it takes to consistently deliver content year-round? Today I take a look at the marketer’s secret weapon: The content Calendar
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TikTok data shows that 70% of mobile gamers say the platform is a great way for developers to get their attention. Should all brands be paying attention? The short answer is yes. In case you missed it, TikTok released a guide earlier this month for marketers…
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Learn how brands need to adapt to BeReal.
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Take a look at the latest happening in the world of social media on our weekly social snapshot!
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Make your B2B campaign count! Customers look to expertise before products – how can you leverage your staff and website collateral to make an impact?
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When it comes to promoting your brand on social, hashtags can be a key way to drive views, likes, and shares. 
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Top Metrics for Paid Media Campaign Performance
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It’s that time of the week again! Take a look at the latest happening in the world of social media: WhatsApp adds new privacy tools WhatsApp has announced additional features for more privacy, protection, and control for users. Find out more here. And YouTube is adding features…
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There really isn’t an idea that Meta won’t pounce on the moment something starts gaining traction.  The next “cool” thing to take off is BeReal
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Do you find your engagement dropping month-on-month? Are you writing snappy copy only to have your posts sink like a lead balloon?  It might be time to re-think your design strategy. Our friends over at Brafton have come up with this handy infographic, (see…
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Instagram never stops to surprise us, and users have complained about its updates for a long time now. In today's blog, we explore the latest updates about Instagram.
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It’s that time of the week again! Take a look at the latest happening in the world of social media.
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Why are brands getting serious about gaming? It's all about advertising, engagement, and trends.
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Discover 8 content ideas to make your social media pages look fresh.
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Take a look at the differences between an influencer and a Content Creator.
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Take a look at the latest happening in the world of social media in our weekly social snapshot.
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The B2B buyer journey is becoming more complex than ever before. Multiple stakeholders and buyer influencers are at the heart of any purchasing process for businesses – and for B2B social, the breadth of audience that can be influenced is growing. The challenge for those looking to sell over social…
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Social media has already become an influential virtual space, that is incorporated into the purchase funnel and plays a vital role in advertising your brand. We look at what role Social Media plays in this Purchasing Journey for B2C customers.
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Meta hosted a pretty great and insightful webinar last week, Culture Codes: How Platform Native Advertising Builds Brands with Humanity and I wanted to take a moment to go through it a little bit and share some of my thoughts.
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Take a look at the latest happening in the world of social media in our weekly Social Snapshot!
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For today’s blog I thought I’d talk about some updates that Meta has recently introduced to Instagram Reels, including a new 90 second length. Up until now, Reels have been confined to a maximum limit of 60 seconds.  According to parent-company Meta, these updates “will not…
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Stop doomscrolling! Learn how to craft creative content that resonates beyond the click rate.
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YouTube has announced a new milestone earlier this week of reaching 5 million subscribers in the past five years. YouTube TV originally launched back in 2017 in five US markets and is now available in ‘over 99.5% of households in the United States’, providing an alternative to traditional paid television…
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It’s that time of the week again! Take a look at the latest happening in the world of social media: Instagram tests a ‘Notes’ shelf The platform adds a Notes shelf into your IG Direct inbox, where you can post status updates, or whatever you wish, to be shared with…
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Are you looking for a way to improve your copywriting?  In this blog, we help you with everything you need to know about copywriting and how to create awesome copy to boost your rankings and satisfy your audience at the same time.
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Finding your target audience can be the easy part, but getting them to engage, click and follow is a whole other process.
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4 marketing trends in 2022
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Take a look at the latest happening in the world of social media on our latest Social Snapshots.
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Branded Likes, coming to a Twitter near you.
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Discover how you can keep your following engaged over the summer holiday season with this tips.
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Discover some of the basic social media tips you need to know to succeed in today’s crowded, high-noise social media landscape.
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