X Immediate Future

What’s on your 2021 plate?

It’s no secret that the last 12 months has thrown out some challenging moments for every single brand and organisation across the globe. Recently, Katy Howell (CEO, immediate Future) and Belle Lawrence (Associate Director, Immediate Future) sat down with a group of experienced marketers in the FMCG world to discuss…

Social Snapshot – 07.04.2021

Another week, another Social Snapshot! Grab a coffee and get stuck in to get yourself up to speed with the latest happenings in social TikTok adds auto-captions TikTok has added a new auto-captions feature where users will be able to overlay automated subtitles onto their videos to…

Effective Instagram influencer marketing

There are new social media marketing tactics popping up every day. When first getting started in social, it can be tough to define which ones are right for your brand and audience. Influencer partnerships can have a huge impact on boosting your…

Everything is Still Virtual.

As we move towards a more hopeful outlook to the opening of the world’s door’s, we should remember that our time in this horrible, horrible pandemic has changed the digital landscape for the foreseeable future. This new mindset will change how we host events/talks even past this…

Putting the me back in social media

Social media is about open, unfiltered ideas being sent across the web to anyone in the world willing to listen. Platforms like Twitter are called that because they give users a literal platform to speak from, voice their opinions and engage with others. Over time, this idea has been refined,…

Social Snapshot – 24.03.2021

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know… Instagram’s testing labels in Stories Instagram has been found…

Space tabs?

As we all know and have seen, Twitter has been working on their Spaces tool and more specifically trying to improve their Spaces experience. Currently, the only way to join is to open the Twitter app at…

Episode 49 – Serious Social – Read the feed

Ep 49: Serious Social – Read the feed It seems you cannot go a day without companies making missteps on social. From inappropriate covid responses to BLM virtue signalling – this last year has been a playbook on how to miss fire with your messaging,…

How to balance your brand to get social attention

Since McDonalds and AutoTrader talked about being bold with content, it has been front of mind for me. I cannot stop thinking about the minutiae of being brave with social comms. It matters. Social is so noisy, you need bold content to grab attention. But it is a complex…

Celebrating Clubhouse’s first birthday in style

Clubhouse is the talk of the town, but did you know the famous audio, invite-only app is one year old!? That’s right, this week, Clubhouse celebrated its one-year anniversary. Despite the platform still operating in private beta – an invite-only operation that is only available on iOS (sorry Android users!)…

Twitter means business

As part of its analyst day overview, earlier this year, Twitter released a series of potential new features they hope will boost numbers and aggressively grow their user base over the next three years. Including various new subscription-based features, which will enable creators to monetize their Twitter following: The super-follower…

Episode 48 – Serious Social – Design for social

Ep 48: Serious Social – Design for social In this week’s Serious Social Live we’ll be looking at best practice when it comes to design on social, particularly when a brand needs to change perception or communicate sustainability values. Belle Lawrence is joined by IF…

Visual design on social is key to communication

Social is a very visual medium, so why are brands still doing a bad job at communication through design? Whether it’s a boring, wallpaper image, or a message which doesn’t translate from print to social (we’re looking at you, Burger King), there’s no reason brands can’t take the…

Stand out from the crowd…Sometimes

On social, its crucial for brands and identities to sometimes stand out from the crowd, to create content that engages users and makes an impact. Making the same content as others can appear stale and overdone, so there is a lot of pressure to create content that can be thought-provoking…

Social Snapshot – 10.03.2021

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know… Twitter’s restricting ad replies The news we’re welcoming with…

A single Social Media advert does not deliver meaningful demand generation

With the new financial year upon us, stakeholders are busy checking and ratifying plans and budgets for FY21/22. With the annual merry-go-round of financial and marketing planning shenanigans comes a new focus on demand generation. After all, organisations have endured a year no one expected. Surviving was rightly considered a…

Resources and Information on IWD 2021: #ChooseToChallenge

March 8th is International Women’s Day, and it marks one of the most important days of the year for organisations, communities and individuals to celebrate women’s achievements, raise awareness about women’s equality, lobby for accelerated gender parity and fundraise for female-focused charities. We’ve collated some key information and…

Social Snapshot – 03.03.21

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So grab a coffee and get up to speed Facebook announces new features for IWD With International Women’s Day coming…

Celebrating Women – Pinterest Style !

That’s right, Pinterest are out here celebrating and showcasing independent shops owned by women for International Women’s Day. “Working women were disproportionately hit by the COVID economic fallout. Last December, women accounted for 100% of U.S. jobs lost that month. There are even talks of a “Shecession””. Now, more than…

Three questions to ask, before your brand joins Clubhouse

Will Clubhouse live up to the hype? Will it last? Frankly, no one knows. But what is clear is that audio is coming into its own. Twitter is rolling out Spaces, and Fireside is waiting in the wings with an interactive podcast…

Episode 47: Serious Social – Is your brand in the club yet?

Ep 47: Serious Social – Is your brand in the club yet? Right now, Clubhouse is the talk of the town – quite literally. But should brands be on there? Join Katy Howell in this week’s Serious Social as she explores the value Clubhouse can…

Approaching your TikTok strategy

] With 20.33 million daily active users, TikTok is fast becoming the place to be. What started as a platform viewed for the younger audience, the demographics of users have broadened (popularity increased during 2020), and more and more brands are exploring this new venture. But how should brands approach…

Rising Twitter Topics 2021

With so much change, disruption, and discussion around what’s next all around the world, it can be difficult to stay in touch with what really matters at the moment. For a brand on social, if you aren’t on top of key trends, how people are feeling and why your audience…

Starting at zero: Building a marketing department from scratch

#ICYMI Katie Patterson, Senior Account Manager at IF, sat down with Lois Engstrand, Global Senior Marketing Manager, at ClauseMatch to discuss her journey of building a marketing department out of nothing. So what really goes into strategising and building a marketing function at a start-up? Here’s the…

Episode 46: Serious Social – Starting at Zero

Ep 46: Serious Social – Starting at zero In this episode of Serious Social, Katie Patterson, Senior Account Manager at IF, is joined by Lois Engstrand, Senior Global Marketing Manager at ClauseMatch, to discuss the challenges that start-ups face when getting their marketing off the…

Big Brand Secrets to Creating Audacious, Killer Social Content

Big Brand Secrets to Creating Audacious, Killer Social Content Tune in to our latest podcast ‘Big brand secrets to creating audacious, killer social content’ where Katy Howell chats to McDonald’s Director of Digital, Karl Boyce, and Auto Trader UK’s Head of Content & Social Media,…

The inevitable rise of AR

59 million people used Snapchat’s AR tools during the recent Super Bowl in the United States, the platform reported this week. When you take into account that Snapchat has 92 million users in the US, that’s a whole lot of activity. At the top of the list…

Big brand secrets to creating audacious, killer social content

Let’s get real, most of the content you’re scrolling through on social right now is BORING. Social feeds are a sea of pointless pictures, yawn-inducing infographics, and videos that would send an insomniac to sleep! BUT then… you’re stopped in your tracks by something stand-out, thumb-stopping, and exciting!…

Get reactive on social

Reactive social media is something we’ve seen a lot of recently and was considered a growing trend in 2020 after everyone turned to social at the start of the pandemic. When done well, this type of content can really pay off, but it doesn’t come without its risks.

Who wants to join the club? Facebook does.

Well, it was only a matter of time before Facebook (and Twitter) jumped in on the latest growing app trend, that being Clubhouse. But… What is Clubhouse? I hear you asking. Clubhouse is an audio-only social media chat…

Social Snapshot – 10.02.21

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So grab a coffee and get up to speed Instagram’s really pushing Reels A few weeks ago, Instagram released a ‘how…

Social Media Marketing: In-House Vs Agency

If you’re a marketer, whether it be in a global organisation or a small agency, it’s likely that social media is present in your day-to-day. But while most marketers have had some experience in social media, not all are the ‘experts’ they position themselves to be. We’ve listed…

Episode 45: Serious Social – Shake your brand thing

Ep 45: Serious Social – Shake your brand thing With customer trust at its lowest, your branding on social is more important than ever. In this week’s Serious Social, Katy Howell is joined by Founder of Dawn Creative, David O’Hearns, sharing best practice tips and…

What they never tell you about branding on social

I was thinking about the chat I had on last week’s Serious Social Live, with David O’Hearns from Dawn Creative. We talked about building brand. Everything from the basics to the knotty problems. In particular we discussed how branding is not just about social. It is an integrated and central…

Social media marketing myths debunked

Social media marketing is an excellent tool that bridges the gap between businesses and consumers. When used strategically and a clear understanding has been met, great outcomes can be achieved. So there’s no doubt why we’ve seen so many companies flood to social channels over the past year. …

Social Snapshot – 03.02.2021

Here we go again! Another rundown of the latest happenings in social media from the past week. So, sit back, grab a coffee and enjoy another edition of Social Snapshot! Twitter is caring for the customer Online shopping is becoming increasingly popular and this means your digital…

Influencer marketing 2021

Social media trends are quite often fleeting. Some find ways to adapt and evolve and stay relevant. Others are gone with the click of the fingers. One thing that is here to stay is influencer marketing. In 2021 brands are well aware that connecting with the consumers is paramount…

Episode 44: Serious Social – Priorities for paid social

Ep 44: Serious Social – Priorities for paid social A lot happened in 2020, and the same is true for the paid media landscape. In this week’s Serious Social, Belle Lawrence will be looking at the latest news and updates to help you navigate your…

The best time to post on social media

To save you a long read if you are not here for the why: there isn’t really a best time to post on social media, or rather, if there is one, it can change overnight, depends on a lot of factors, and ultimately, doesn’t really matter. Let’s explore. The issue…

It’s time to consider baby boomers in your social media strategy

As the daughter of two baby boomers, I’m the first to admit that I have had little faith in the digital capabilities of this demographic. I can’t count how many times I’ve pleaded with my parents that their iPad camera can, in fact, capture more than their forehead,…

Social Snapshot – 20.01.2021

We’ve almost made it to the end of January, and what a month it has been! Now you’re back in the full swing of working you might be falling behind on social news, which is where we come in. So, sit back, grab a coffee and get up to…

Let’s Get Tagging

Who doesn’t love a bit product tagging? Especially if you’re a business or creator. The process makes it so much easier for us, as consumers, to buy what we see in a post. The latest company to jump on this, is none other than YouTube – WHY did it take…

Slow down on social, if you want to accelerate growth

I was talking to a senior marketer last week about building great customer relationships. She said something that stuck in my head: we should show our customer’s respect. It resonated with me because acquisition has been the focus these last 10 months to the detriment of relationships…

Episode 42: Serious Social – From first date to wedded bliss

Ep42: Serious Social – From first date to wedded bliss With so many brands on social these days, there are few barriers to accessing customers on digital and brand loyalty is disappearing in a world of distraction. But it doesn’t have to be this way.

Collaboration is key in social

For many people working outside of our industry, social media marketing seems easy. Wrong. What they don’t know is how much effort and hard work goes on behind the scenes. And it’s not just down to one person. To be successful in social media marketing, you need to collaborate –…

Things to look out for in 2021!

2020 was unpredictable, to say the least! Some pre-pandemic predictions came to light and others were way off. What we do know is that social media usage skyrocketed. And with that, E-commerce sales boomed, online events took off and video calls become the norm. We aren’t here to…

Making fragility into agility

New year, new… well, nothing? If you’re feeling like nothing has changed and the world of social media is as exhausting as ever, we’ve collated a few best-practice thoughts for you – you’re stronger than you think! Be agile, not fragile Change is the only constant… who said that? Me,…

Episode 41: Serious Social – Using Déjà vu forces for good

Ep 41: Serious Social – Using Déjà vu forces for good The sheen of a brand new year is fast fading, but brands can use the lessons from the last lockdown to evolve and improve social media best practice in 2021 If you’re after…

What is your brand voice on Twitter?

Going into 2021, companies might be looking at rejigging how they approach their audience on social media. It’s a tumultuous time, with many looking to their favourite businesses for signs they are adapting and changing their way of working to meet the needs of both their customers and their employees.

Social Snapshot – 06.01.21

Welcome back for another year of our Social Snapshot! Today we are taking a look at the biggest stories of January – plus a few missed from the end of the year when we were all on break. Let’s dive in: Instagram adds new creative tools in…

Get ears on your new podcast

Podcast listenership in the UK reached an estimated 15.6 million listeners in 2020. And as brands continue to see opportunity in reaching audiences and building communities through this interactive format, there’s no sign of it slowing down any time soon. But working with an audio-only…

Tweeps and Pods to kick off 2021 in social media marketing

As we hurtle straight into January 2021 with the speed of a bunch of social media marketers who are just insanely grateful that 2020 is over, I know that time will be short to read lengthy blogs! So instead, here are my top recommendations for who to follow on Twitter,…

The all important 2020 trends

The time of year has arrived where marketers and platform experts take a look back over the past 12 months and start making predictions for what’s to come. And although many of us are starting to wind down for our well-deserved Christmas break, these insight-filled blogs and guidelines…

Lessons from a failed launch

In recent days, gamers have swarmed social media to show their disappointment in the launch of the highly anticipated video game, ‘Cyberpunk 2077’, some of which have been waiting over ten years for its release. To the dismay of many, the game released to platforms in an unplayable state, making…

Storyboarding your social

If you’re not storyboarding your social media then you’re set for 2021 failure. Brands who continue delivering arbitrary social media face a significant challenge ahead. Against the backdrop of a brutal 2020, some will think my comments harsh and not what they want to hear. My counter, as I say…

5 ways to support your social media manager for success in 2021

Next year is going to be a challenge on social. Activity is already up over 40% this year on the big networks and the platforms we never heard of before, like TikTok, are now mainstream viewing. Competition for attention is going to be harder than ever. And success is going…

Episode 40: Serious Social – 2021 social success is in the hands of the few

Ep 40: Serious Social – 2021 social success is in the hands of the few If you want to succeed on social in 2021, then look no further than your social media manager. The voice of your brand. The expert of their craft. They are…

What your sales team needs to know about social media

Sales and marketing are two important business functions within an organisation; and because they both impact lead generation and revenue, they are consistently working together. However, despite this obvious crossover – how these departments work together is not always seamless and requires constant communication and alignment. As social…

2020 social media year in review

Many of us will be happy to see the end of 2020, but it’s still important to reflect on the happenings in social media from the last twelve months. Facebook year in review Unsurprisingly, a major theme for Facebook/Instagram this year was Covid-19. The Instagram Stay Home sticker was used…

2021 ad format successes

We’ve predicted four standout Social Media Ad format performers for 2021, but there are six you should probably add to your go-to library. And no, this is not another of those time-wasting summaries or predictions that proliferate social media at this time of year. We’ve been doing our homework and…

Episode 39: Serious Social – Predicting 2021’s smash hit social ad formats

Ep 38: Serious Social – Predicting 2021’s smash hit ad formats We’re not averse to making bold predictions at immediate future. As we look ahead to 2021 we’re forecasting what creative trends will lead to social success and identifying the formats marketers should and shouldn’t be…

Tracking your social success

Whenever a planning phase is imminent, such as the start of a new year or preparing a campaign proposal, a key element is often missed – results and data from the last campaign. If you’re on top of things and managing to review your social marketing data regularly, you’ll have…

Scaling D2C with social media rocket fuel

Let’s face it Covid restrictions have transformed trends, behaviours and shaped the way we live our everyday lives. And when it comes to shopping, things are very different from what they were seven months ago. Ever-changing consumer habits have forced many companies to re-think their retail and distribution models,…

Top tips for planning social for an uncertain 2021

Without a doubt next year is going to be bumpy. We’re not over the pandemic yet; the UK faces Brexit; and a recession is on the cards. Whether your industry is flying or picking itself back up again, you will need a plan for next year. This year marketing has…

Episode 38: Serious Social – Planning for the unpredictable, uncertain & unsettled

Ep 38: Serious Social – Planning for the unpredictable, uncertain & unsettled How not to bumble or botch social in 2021 The only thing we can predict about social in 2021, is that it will be unpredictable. So how do you plan for uncertainty? Why should…

TikTok Festivities

As it’s less than a month until Christmas, it only seems right to write a festive-inspired blog and get everyone in the holiday spirit This week, TikTok launched a holiday playbook for small businesses, to help with marketing plans ahead of this…

Social Snapshot – 25.11.2020

It’s been a BIG week for social news. We’ve seen new features, new partnerships and details about what’s to come from all of the top platforms! To help you stay on track, we’ve rounded up a few articles… Let’s get stuck in Instagram’s testing FAQ’s Instagram is working…

The importance of creative design and social media.

Over the years, as social media has become the be-all and end-all of where online content is consumed, the quality and style of creative imagery have continued to advance and achieve a wide range of results. As social is an ever-evolving landscape, trends and fads come and go from…

Episode 37: Serious Social – Brand Personality Power

Ep 37: Serious Social – Brand Personality Power Join Belle Lawrence in this episode of Serious Social for best practice tips on tone, voice and copywriting. Discover how your brand personality online can make a lasting connecting with your audience and help you stand out…

Plagiarism in the world of social media

Imitation is the highest form of flattery. The phrase is so common because it’s true – once you have a highly successful idea, chances are someone is going to make either a better version, or a far worse version of it, but the end result will be that it will…

Social Snapshot – 18.11.20

Fleets are finally here, make your Messenger chats auto-disappear and receive help from Instagram – let’s take a look at it all in today’s Social Snapshot: Facebook adds new ‘vanish mode’ for Messenger Facebook has announced a new ‘vanish mode’ for Messenger, in which your messages will…

The do’s and don’ts of repurposing content on social media

Quality content pieces take time, effort and resources. And while the saying goes ‘let the content speak for itself’, that isn’t always the case when it comes to social media. Why? Audiences digest content differently – whether it be a certain time of day, a specific format or through varying…

Remote brainstorming needn’t be dull for your team

The topic for last week’s Serious Social Live was brainstorming, and particularly how we can all navigate the challenges presented by brainstorming when remote working. As with all scripting, we start with crafting the questions; finding the area of resonance between the audience’s need for knowledge and the insight…

Episode 36: Serious Social – How to effectively brainstorm remotely

Ep 36: Serious Social – How to effectively brainstorm remotely Join Colin Jacobs, MD of immediate future, in this episode of Serious Social as he gets into the nitty-gritty of effectively structuring a brainstorm whilst working remotely and sharing the lessons we’ve learnt ourselves in…

Consumer shopping: The new norm

The new normal, post-Covid world, or whatever you may call it, is going to change everything. From the way we work to the way consumers behave. If we look to the future, it’s looking pretty bleak – we can’t sugar-coat that. Brexit, the continuation of covid, a potential recession…

Social Snapshot 11.11.2020

Another week, another #socialsnapshot. This week saw updates across many of the big social media players. A big focus has been on Twitter following its continued censorship during the US Presidential Election. Marketers are also keeping an eye in the shifting power of e-commerce platforms following the positive…

D2C selling on Social in Holiday mode!

2020… what else is there left to say? A soul-sapping, up and down rollercoaster of emotions that has forced some to do the unthinkable. Yes, that’s right people. Christmas trees are sprouting up in front-rooms across the UK as families and friends alike look to ’light up lockdown’. Like it…

Episode 35: Serious Social – Branded Communities

Ep 35: Serious Social – Branded Communities Join Katy Howell and award-winning marketer Nick Watt in this episode of Serious Social as they explore the world of branded communities and discuss how brands like Adobe, Levi’s, Google and more, create thriving communities. If you’re…

At last! A strategy framework for branded communities.

I am always a bit shocked when I discover there is no strategy behind marketing – how on earth do you know if it works if you don’t know where you’re going? So, when I heard that somewhere between 50-60% of branded communities have no strategy or purpose, I was…

We are all in this socially together.

With the groundbreaking election taking place across the pond, we are reminded to vote and to share with others the importance of voting through our social channels. Platforms are giving us factual information, and sometimes something creative to show support. These sort of social media events have been going on…

Social Snapshot – 04.11.2020

Supporting businesses, Christmas and a few new platform announcements – it’s social snapshot time, so let’s just jump right in! Twitter offers Christmas insights Like all of 2020, Christmas is going to be different this year. So, to help marketers prepare for the unusual festivities, Twitter has shared…

Will perennial bridesmaid LinkedIn ever become the bride?

Will perennial bridesmaid LinkedIn ever become the bride? It pains me to say I suspect not. Before anyone thinks this is an anti-LinkedIn or anti-Microsoft rant, this X-Box playing marketeer wants nothing more than LinkedIn to realise its potential. Sadly, the diversified IT supplier appears to place more effort…

Episode 34: Serious Social – Battle of the Brands

Ep 34: Serious Social – Battle of the Brands Over 200 brands shared their insights with us… join Belle Lawrence and Katy Howell in this episode of Serious Social, where they’ll be sharing results from our very own benchmark tool, breaking down the comparisons and…

2021 social media planning checklist

Can you quite believe that we are a mere few weeks from the end of 2020! For many, it can’t end quick enough, but for brand marketers, we KNOW there’s never quite enough time to plan for the year ahead. We’ve just launched our Industry Benchmark…

Social Snapshot – 28.10.20

Q3 spend results, a new ‘Neighbourhoods’ feature and an extended time limit on live streams for Instagram – let’s dig right into this week’s Social Snapshot: Instagram extends time limits on live streams to 4 hours Annoyed you can’t archive your livestreams? Wish you could stream for…

Why social?

In this day and age, almost everybody and every business are on social media. For us individuals, it’s a great way to keep in touch with family and friends, and occasionally show off something we’re proud of. But for businesses, it’s an important aspect that should be included in your business…

Using social for successful digital events

Increasingly, brands look to digital-only events to replace the much-loved physical events that have welcomed footfall to conferences and exhibitions across the globe. However, pivoting to a digital-only event can be tricky. At the start of this year, few would have predicted the scale of home-working and the speed…

Episode 34: Serious Social – Using social for successful digital events

Ep 34: Serious Social – Using social for successful digital events. With restrictions still being put in place, it’s likely digital-only events will be happening for some time to come, and brands need to utilise social if they want success. In this episode of Serious Social,…

LinkedIn is getting the hang of events

If you’ve been following our blog for a while, you’ll remember when we wrote this post – the overarching tone of voice was “Gah, FINALLY, LinkedIn!!!” Given that almost every real-life event in 2020 has been cancelled or moved to online (thanks for nothing, Mr C. Ovid!), we aren’t the…

Social Snapshot 21.10.2020

Ready, set, #SocialSnapshot. It’s that time of the week again, and the newest roundup of social media updates does not disappoint. The first thing on our watch list is the newly-launched LinkedIn Stories. Marketers and professionals will now have the opportunity the share images and short videos with…

React to this.

Social media reactions have become a staple across all platforms, as a new way to engage with content from brands and friends. These reactions give better context to how you feel about the content and a deeper understanding of what works and what doesn’t work. Gone are the days you…

Episode 33: Serious Social – Social secrets from the insurance industry

Ep 33: Serious Social – Social secrets from the insurance industry In this episode of serious social, Katy Howell is joined by Ian MacArthur from Sagittarius agency to talk search and social and what insurance brands can teach us. Tune in for insight from our latest…

Stealing social media ideas is a very good strategy

Let me be clear I am not suggesting plagiarism. There is enough of that in the creative industries as it is. Instead I believe, whilst we are locked behind screens and away from the serendipity of the water cooler ‘eureka’ moments, we need to work hard to find inspiration. Mark…

Should you upgrade your social content with voice?

70% of Instagram Stories are watched with sound on. I have personally scrolled through countless bits of social content where, if there is no sound in a video and it feels as if there should be, I just keep on scrolling. As people wake up to this realisation,…

Social Snapshot – 14.10.2020

Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know… WordPress turns blogs into Twitter threads WordPress has released a new function that allows users to…

Episode 32: Serious Social – Voice in social media with Anna Rust

Ep 32: Serious Social – Voice in social media with Anna Rust In this episode of Serious Social, Laurens Grisel is joined by talented film actor/voice actor Anna Rust to discuss voice and how to apply it impactfully to your creatives on social media.

Three brands that are killing the TikTok game

TikTok is nothing new, but brands are still in the early stages of figuring out how to build successful marketing campaigns to reach audiences and add business value. But with about 850 million monthly active users worldwide, brands need to act now to begin building…

Latest on TikTok, Triller and Twitch

While there’s always more to learn about the largest social media channels that we’re pretty familiar with when is the last time you checked out what was happening on some of the smaller, or more niche channels? If you fancy watching our latest Serious Social about these three, dig in…

Episode 31: Serious Social – T is for…

Ep 31: Serious Social – T is for… Get the T in this Serious Social session, because T is for TikTok, Twitch and Triller. With the first narrowly escaping a ban in the US, the second claiming a 223% increase in the number of creators…

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What’s on your 2021 plate?

Social Snapshot – 07.04.2021

Effective Instagram influencer marketing

Everything is Still Virtual.

Putting the me back in social media

Social Snapshot – 24.03.2021

Space tabs?

Episode 49 – Serious Social – Read the feed

How to balance your brand to get social attention

Celebrating Clubhouse’s first birthday in style

Twitter means business

Episode 48 – Serious Social – Design for social

Visual design on social is key to communication

Stand out from the crowd…Sometimes

Social Snapshot – 10.03.2021

A single Social Media advert does not deliver meaningful demand generation

Resources and Information on IWD 2021: #ChooseToChallenge

Social Snapshot – 03.03.21

Celebrating Women – Pinterest Style !

Three questions to ask, before your brand joins Clubhouse

Episode 47: Serious Social – Is your brand in the club yet?

Approaching your TikTok strategy

Rising Twitter Topics 2021

Starting at zero: Building a marketing department from scratch

Episode 46: Serious Social – Starting at Zero

Big Brand Secrets to Creating Audacious, Killer Social Content

The inevitable rise of AR

Big brand secrets to creating audacious, killer social content

Get reactive on social

Who wants to join the club? Facebook does.

Social Snapshot – 10.02.21

Social Media Marketing: In-House Vs Agency

Episode 45: Serious Social – Shake your brand thing

What they never tell you about branding on social

Social media marketing myths debunked

Social Snapshot – 03.02.2021

Influencer marketing 2021

Episode 44: Serious Social – Priorities for paid social

The best time to post on social media

It’s time to consider baby boomers in your social media strategy

Social Snapshot – 20.01.2021

Let’s Get Tagging

Slow down on social, if you want to accelerate growth

Episode 42: Serious Social – From first date to wedded bliss

Collaboration is key in social

Things to look out for in 2021!

Making fragility into agility

Episode 41: Serious Social – Using Déjà vu forces for good

What is your brand voice on Twitter?

Social Snapshot – 06.01.21

Get ears on your new podcast

Tweeps and Pods to kick off 2021 in social media marketing

The all important 2020 trends

Lessons from a failed launch

Storyboarding your social

5 ways to support your social media manager for success in 2021

Episode 40: Serious Social – 2021 social success is in the hands of the few

What your sales team needs to know about social media

2020 social media year in review

2021 ad format successes

Episode 39: Serious Social – Predicting 2021’s smash hit social ad formats

Tracking your social success

Scaling D2C with social media rocket fuel

Top tips for planning social for an uncertain 2021

Episode 38: Serious Social – Planning for the unpredictable, uncertain & unsettled

TikTok Festivities

Social Snapshot – 25.11.2020

The importance of creative design and social media.

Episode 37: Serious Social – Brand Personality Power

Plagiarism in the world of social media

Social Snapshot – 18.11.20

The do’s and don’ts of repurposing content on social media

Remote brainstorming needn’t be dull for your team

Episode 36: Serious Social – How to effectively brainstorm remotely

Consumer shopping: The new norm

Social Snapshot 11.11.2020

D2C selling on Social in Holiday mode!

Episode 35: Serious Social – Branded Communities

At last! A strategy framework for branded communities.