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Episode 70: Serious Social – Social that’s good enough to eat!

Full Transcript – Hello, and welcome to Serious Social Life. 2022 is in session, and we’re really glad to be back and raring to go. Now many of you will know, but for those of you who are new, these sessions are all about getting serious about social, discussing the…

Filling up the food content funnel

Brands in the food industry, are you still relying on recipe content and fancy photos of your food to generate engagement? This is especially important if your marketing strategy needs to encompass B2C as well as B2B – we’re here to remind you that you’ll need to do more to…

Thomson Reuters retains immediate future

IF shortlisted for B2B Marketing Awards

Festo consults immediate future for social media B2B strategy

Social Snapshot – 12.01.2022

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social and get yourself up to speed with our social snapshot:…

Social media trends that’ll be big this year

Social media has evolved and will continue developing throughout the years. So, let’s talk about some of the social media trends we expect to see making waves in 2022: The “creator economy” Over the past decade, big online platforms such as Facebook, Snap, TikTok…

tap tap tap Is this thing on?

Well, it was only a matter of time before LinkedIn joined in on the audio social bandwagon, and why not? With more businesses using LinkedIn for live streams and webinars (thanks pandemic), it only makes sense to have their version of Clubhouse. Statement from LinkedIn:…

Episode 69 : Serious Social – Bring the social boom

Ep 69: Serious Social – Bringing the social boom 2021 is coming to an end and it’s time to get your brand’s social media ready for next year. In this episode of Serious Social, Colin Jacobs, Belle Lawrence and Katy Howell review this year’s successes and forecast 2022’s triumphs, dissecting…

Bringing the social boom for your brand

Do end-of-year tactical social media forecasts benefit your business? In a word, no. I could finish the blog there by stating the obvious and not offering insight, but that would mean I too fall into the trap of offering perceived wisdom, but reality being the opposite.

Episode 68 : Serious Social – China – The social Innovator, opportunity and trendsetter

Ep 68: Serious Social – China: The social Innovator, opportunity and trendsetter China is home to the world’s largest social media market, with over 931 million users. In this week’s Serious Social episode, Katy Howell is joined by Domenica Di Lieto to discuss social media in China,…

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Last updated – 08/05/2018 We use cookies. Not the delicious kind, but the ones that deliver website functionality, social media features and traffic analytics. By continuing to use the immediate future website, you’re consenting to our cookies. Oh, and if you want you can check out our …

Episode 67: Serious Social – Big picture marketing + leaky social = Growth

Ep 67: Serious Social – Big picture marketing + leaky social = Growth In this episode of Serious Social, Katy Howell and Zoe Gill explore how best to spin all marketing channel plates and how to optimise and create a marketing engine for growth with social…

Wait… Who turned out the lights?

As I am sure many of you know, Facebook suffered a major outage yesterday (Nearly 6 hours to be exact!). With chaos on the streets, many users fled to the safety of other platforms such as Twitter, Linkedin and, of course, Tiktok. Problems were reported across the world,…

IBM: MQLs from social

With a sophisticated product, IBM Tealeaf’s challenge was to reach and connect with senior decision makers to generate marketing qualified leads (MQLs). Detailed data informed platform choice The client only wants to gain attention from senior buyers –directors and CXOs. A methodical audit of social platforms assessed member profiles, seniority,…

Performance is in the Paid

You HAVE to do paid if you want performance from your social. And our paid social is so good that we broke Twitter – our bid prices were optimised so tightly it wouldn’t register on their platform! Now that is the kind of agency you want managing your hard earned…

Top Tips: Writing Better Social Content

Writing social posts is easy, isn’t it? Just hop on twitter, whack in 240 characters and watch the leads and conversions come flying in, right? In an ideal world, sure. But curating social posts that both resonates with your target audiences and encourages them to engage with you is trickier…

We are immediate future

Our sole focus is on social media marketing. We’re your experts. Deploying campaigns globally, for brands like Selfridges, One Direction and Thomson Reuters; across EMEA with Staples, Fujitsu, Google and Sony Electronics. And closer to home in the UK, with Princess Cruises, Mission Foods, AutoTrader and Marston’s Pubs. Official Facebook,…

Social Snapshot – 15.09.2021

This week’s Social Snapshot is here! Let us take you to the latest Social Media updates. ‘LinkedIn Learning Hub’ to provide a more comprehensive overview for both individuals and businesses. ‘Learning Hub’ to more users, makes 40 popular courses available for free. Find out more…

Paid media: how to excel

Excelling in social media depends on many factors. Precise targeting, elaborated content strategy, proper measurement, and testing, etc. It is a whole structure in which each part must be studied and properly planned to be successful in social. But if you look at paid media, things can get…

Social Snapshot – 01.09.2021

It’s that time of the week again! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media. LinkedIn is shutting down LinkedIn Stories LinkedIn has announced that is shutting down the Stories…

The UK Social Media Platform Statistics in 2021

Since 2004, Social Media has been growing exponentially and as of January 2021, there were 4.2 billion social media users equating to about 52% of the Global Population. This brought people and businesses closer while significantly improved communication between them. In the UK, social media ad spending is…

Social Snapshot – 11.08.2021

We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot: YouTube launches…

Episode 66: Serious Social – Trust the process

Ep 66: Serious Social – Trust the process In this episode of Serious Social, designers Ollie Farnden and Chantal El Bikai discuss the importance of ‘trusting the process’. Tune in to find out what it is and how not trusting it will lead to erroneous results.

Finding your audience on social media

It goes without saying that social media provides brands with the opportunity to reach their audiences in a personalised and accessible way. But with multiple channels available, targeting diverse demographics in different ways – how can brands be sure they’re focusing their efforts at the right time, in…

Episode 65: Serious Social – Back to old school social

Episode 64: Serious Social – Succeed on TikTok with the IFers

Ep 64: Serious Social – Succeed on TikTok with the IFers With over 2.6 billion downloads worldwide, TikTok has fast become the social media platform to be. But should brands be on there? And how do you achieve success? In this episode of Serious Social, Sophie Shaw and…

Episode 63: Serious Social – Dishing the dirt on data

Ep 63: Serious Social – Dishing the dirt on data How much do you know about the Apple push for privacy through iOS14 and the effects it’s having on Facebook ads? If the answer is “not enough”, then this podcast is for you! Tune in to…

Who’s the social platform boss?

With just two exceptions, TikTok has held the lead as the most downloaded app for the past 18 months. Its growth has been meteoric and undeterred despite content concerns, data safety issues and other fun controversies. The other important aspect to note is that these downloads are likely from primarily…

Episode 62: Serious Social – Unlocking social as lockdown lifts

Ep 62: Serious Social – Unlocking social as lockdown lifts In this episode of Serious Social, Katy Howell explores how societal change will impact your brand approach social media as restrictions and lockdowns start to lift. Tune in now to find out what will change, the…

How long should you run your paid social campaigns?

Now, this may seem like a straightforward question. But in fact, this is a complex process that varies between channel, industry, audience size, objective and spend. So, if you came here for a short answer, you’re out of luck. But what we can give you is a top-level…

Privacy Policy

Let’s start by giving you the lowdown… If you’re an immediate future customer or subscriber, or just visiting our website as a business professional aged over 18*, this Privacy Notice applies to you. This brilliantly crafted notice tells you how we respect your privacy, what info we collect, why we…

Episode 61: Serious Social – Making your moment marketing meaningful

Ep 61: Serious Social – Making your moment marketing meaningful This episode of Serious Social is all about moment marketing in social media. The people and brands that capitalise in the moments are rarely being agile and doing it off cuff. It can all be done…

Let’s Get Creative!

A few weeks ago we talked about the brand refresh, in which we touched on creative reasonings and processes. In this blog, I want us to delve a little deeper into designing with social media in mind. What it entails and how best to…

Episode 60: Serious Social – What the F? Best practice for Facebook marketing

Ep 60: Serious Social – What the F? Best practice for Facebook marketing In this week’s Serious Social Live, Belle Lawrence covers off all mistakes you can avoid making with Facebook marketing, from not setting up a Business Manager, to getting locked out of your account!…

When to post on social media

Throughout 2020 and into 2021, social media has become more important than ever to stay in touch with people, find new trends and hobbies and keep up to date on current events. Brands had to thrive while undergoing rapid, unexpected digital transformation, and social marketers had to…

Emerging trends in technology marketing – experts tell all

“If you don’t know where you’ve come from, you don’t know where you’re going.” Of course, Maya Angelou’s famous quote was actually four lines of prose. The purpose of her abbreviated statement was clear though, respect and understand the past, to help you move to a better future. This is the essence of business networking.

Episode 59: Serious Social – Author’s voice: what we’ve learned from our new report, the CMO outlook report?

Ep 59: Serious Social – Author’s voice: what we’ve learned from our new report, the CMO outlook report? In this week’s Serious Social Live, Colin Jacob is joined by Graeme Stoker, Integrated CX Senior Campaigns Manager at NUTANIX and contributor of our CMO Outlook Report,…

The long and short of it

Last week saw the launch of our Technology CMO Outlook Report. Alongside Copy House, we put the flesh on the bones of the normal benchmark reports and brought to you in-depth interviews from the CMOs of some of the biggest names in tech. On Friday, we were live with…

Episode 58: Serious Social – The long and the short of it

Ep 58: Serious Social – The long and the short of it To celebrate the launch of our Technology CMO outlook report, Katy Howell joins forces with co-author, Kathryn Strachan, MD at Copy House, to share highlights from interviews with technology marketers and talk about…

Episode 57: Serious Social – Sizzling stats and what to do with them

Ep 57: Serious Social – Sizzling stats and what to do with them It’s BBQ season! And we’ve uncovered some sizzling opportunities for brands who want to reach the grilling parties – from equipment to meat-free choices, Brandwatch has come through for us and we’re…

Episode 56: Serious Social – A rapid-fire discussion of how to brief for social media

Ep 56: Serious Social – A rapid-fire discussion of how to brief for social media Crafting thumb-stopping social creatives is hard, but it’s even harder if your briefs are too vague, or even worse, too prescriptive. IF Account Manager Laurens Grisel is joined by Digital…

The three D’s that transform your boardroom social media impact reporting

Why isn’t anyone advocating storytelling reporting to your own boardroom? As we emerge from COVID-19, boardrooms are scrutinising their post-COVID recovery plans. Budgets and ROIs are being assessed to determine if they’re investing in the right areas to deliver the required business impact, at the speed needed. There is an…

Episode 55: Serious Social – Proving the value of social to your boardroom

Ep 55: Serious Social – Proving the value of social to your boardroom Are you getting questions from the boardroom around the impact and value of social media? Are you being challenged on your reporting? Are you being pushed whether it contributes meaningfully towards business…

Episode 54: Serious Social – Stop whispering into the void

Ep 54: Serious Social – Stop whispering into the void The way brands interact with their audiences on social media has noticeably changed. Consumers are demanding more and will no longer put up with a lack of response or engagement from brands. Whether you’re scaling…

Rules of engagement for social

If you need some practical tips about community engagement on social, you’ve come to the right place! Audiences, whether in B2B or B2C are very unforgiving when it comes to how brands engage with them – more than ever, we want brands to be fast, human, clear and concise when…

5 social media blogs you should be following

Any social media marketer knows that working in the platforms every day isn’t enough to qualify themselves as a subject matter expert. With algorithms and channel functionalities changing by the hour, social media marketers need to be reading industry blogs and following platform news to stay ahead of…

Social Snapshot – 12.05.2021

Another week, another social snapshot! We know sometimes it can be hard to stay up to date with the ever-changing world of social media. We’ve got a round-up for all of the latest happenings on social media. So, sit back, enjoy, and take it all in! Clubhouse…

Episode 53 – Serious Social: The customer journey on social resembles a Jumanji map

Ep 53: Serious Social – The customer journey on social resembles a Jumanji map Yes, we think your social customer journey is like the map in Jumanji, welcome to the jungle. In this episode of Serious Social, Katy Howell makes no apology for drawing parallels…

How to drive MQLs and SQLs through social media?

If you’re being challenged to deliver SQLs this year, then this blog is for you – and there is a video about it on our Facebook channel too, here, if you prefer watching a video, to reading a blog. Last week’s Serious Social Live saw me take…

Episode 52: Serious Social – How to drive MQLs and SQLs through social media

Ep 52: Serious Social – How to drive MQLs and SQLs through social media In this week’s Serious Social Live, Colin Jacobs will be exploring how to drive sales qualified leads through better marketing qualified leads on social media. Tune in to discover what a…

Episode 52: Serious Social – Culture Eats Social for Breakfast

Ep 52: Serious Social – Culture Eats Social for Breakfast Social has turned what was once opaque to clear glass. as employees’ tweet and snap and Tik Tok their view of your business. It means your leadership is centre stage, your practices under scrutiny and…

Social Snapshot -14.04.2021

Another week, another social snapshot. With social media news constantly popping up, it can be hard to stay up to date. Stick with us as we take you closer to the world of social media and everything you need to know. LinkedIn introduces a new ads guide…

Episode 51: Serious Social – The hidden complexity of social media copy

Ep 51: Serious Social – The hidden complexity of social media copy In our latest Serious Social Live we discussed the hidden complexity of social media copywriting, covering everything from accessibility concerns to tone of voice. Belle Lawrence is joined by IF Account Manager, Laurens…

Social Snapshot – 07.04.2021

Another week, another Social Snapshot! Grab a coffee and get stuck in to get yourself up to speed with the latest happenings in social TikTok adds auto-captions TikTok has added a new auto-captions feature where users will be able to overlay automated subtitles onto their videos to…

Episode 50: Serious Social – Unlocking Paid Media Excellence

Ep 50: Serious Social – Unlocking Paid Media Excellence In this week’s Serious Social Live, Colin Jacobs will be getting into the nitty-gritty of paid social media. Tune in to discover how everything from customer journeys, touch points and algorithms, will help you smash your…

Episode 49 – Serious Social – Read the feed

Ep 49: Serious Social – Read the feed It seems you cannot go a day without companies making missteps on social. From inappropriate covid responses to BLM virtue signalling – this last year has been a playbook on how to miss fire with your messaging,…

Episode 48 – Serious Social – Design for social

Ep 48: Serious Social – Design for social In this week’s Serious Social Live we’ll be looking at best practice when it comes to design on social, particularly when a brand needs to change perception or communicate sustainability values. Belle Lawrence is joined by IF…

A single Social Media advert does not deliver meaningful demand generation

With the new financial year upon us, stakeholders are busy checking and ratifying plans and budgets for FY21/22. With the annual merry-go-round of financial and marketing planning shenanigans comes a new focus on demand generation. After all, organisations have endured a year no one expected. Surviving was rightly considered a…

Three questions to ask, before your brand joins Clubhouse

Will Clubhouse live up to the hype? Will it last? Frankly, no one knows. But what is clear is that audio is coming into its own. Twitter is rolling out Spaces, and Fireside is waiting in the wings with an interactive podcast…

Episode 47: Serious Social – Is your brand in the club yet?

Ep 47: Serious Social – Is your brand in the club yet? Right now, Clubhouse is the talk of the town – quite literally. But should brands be on there? Join Katy Howell in this week’s Serious Social as she explores the value Clubhouse can…

Episode 46: Serious Social – Starting at Zero

Ep 46: Serious Social – Starting at zero In this episode of Serious Social, Katie Patterson, Senior Account Manager at IF, is joined by Lois Engstrand, Senior Global Marketing Manager at ClauseMatch, to discuss the challenges that start-ups face when getting their marketing off the…

Big Brand Secrets to Creating Audacious, Killer Social Content

Big Brand Secrets to Creating Audacious, Killer Social Content Tune in to our latest podcast ‘Big brand secrets to creating audacious, killer social content’ where Katy Howell chats to McDonald’s Director of Digital, Karl Boyce, and Auto Trader UK’s Head of Content & Social Media,…

Get reactive on social

Reactive social media is something we’ve seen a lot of recently and was considered a growing trend in 2020 after everyone turned to social at the start of the pandemic. When done well, this type of content can really pay off, but it doesn’t come without its risks.

Episode 45: Serious Social – Shake your brand thing

Ep 45: Serious Social – Shake your brand thing With customer trust at its lowest, your branding on social is more important than ever. In this week’s Serious Social, Katy Howell is joined by Founder of Dawn Creative, David O’Hearns, sharing best practice tips and…

Episode 44: Serious Social – Priorities for paid social

Ep 44: Serious Social – Priorities for paid social A lot happened in 2020, and the same is true for the paid media landscape. In this week’s Serious Social, Belle Lawrence will be looking at the latest news and updates to help you navigate your…

The best time to post on social media

To save you a long read if you are not here for the why: there isn’t really a best time to post on social media, or rather, if there is one, it can change overnight, depends on a lot of factors, and ultimately, doesn’t really matter. Let’s explore. The issue…

Episode 43: Serious Social – How to excel in Social Media this year and bring audiences into the heart of your brand

Ep 43: Serious Social – How to excel in Social Media this year and bring audiences into the heart of your brand As brands and marketers flood to social media, we’re seeing too many common mistakes being made. In this week’s Serious Social, CJ is…

Social Snapshot – 20.01.2021

We’ve almost made it to the end of January, and what a month it has been! Now you’re back in the full swing of working you might be falling behind on social news, which is where we come in. So, sit back, grab a coffee and get up to…

Slow down on social, if you want to accelerate growth

I was talking to a senior marketer last week about building great customer relationships. She said something that stuck in my head: we should show our customer’s respect. It resonated with me because acquisition has been the focus these last 10 months to the detriment of relationships…

Episode 42: Serious Social – From first date to wedded bliss

Ep42: Serious Social – From first date to wedded bliss With so many brands on social these days, there are few barriers to accessing customers on digital and brand loyalty is disappearing in a world of distraction. But it doesn’t have to be this way.

Social Snapshot – 13.01.21

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So, sit back, enjoy, and take it all in! TikTok Launches it’s first LiDAR-enabled AR effect With AR set to be…

Episode 41: Serious Social – Using Déjà vu forces for good

Ep 41: Serious Social – Using Déjà vu forces for good The sheen of a brand new year is fast fading, but brands can use the lessons from the last lockdown to evolve and improve social media best practice in 2021 If you’re after…

Social Snapshot – 06.01.21

Welcome back for another year of our Social Snapshot! Today we are taking a look at the biggest stories of January – plus a few missed from the end of the year when we were all on break. Let’s dive in: Instagram adds new creative tools in…

Social Snapshot – 16.12.2020

Although we’re starting to wind down for the Christmas period, the world of social media is not. With news, updates and new features being announced every day, it can be hard to keep up! So, sit back, we’ve got you covered for the latest in all thing’s social media.

Episode 40: Serious Social – 2021 social success is in the hands of the few

Ep 40: Serious Social – 2021 social success is in the hands of the few If you want to succeed on social in 2021, then look no further than your social media manager. The voice of your brand. The expert of their craft. They are…

What your sales team needs to know about social media

Sales and marketing are two important business functions within an organisation; and because they both impact lead generation and revenue, they are consistently working together. However, despite this obvious crossover – how these departments work together is not always seamless and requires constant communication and alignment. As social…

2020 social media year in review

Many of us will be happy to see the end of 2020, but it’s still important to reflect on the happenings in social media from the last twelve months. Facebook year in review Unsurprisingly, a major theme for Facebook/Instagram this year was Covid-19. The Instagram Stay Home sticker was used…

Episode 39: Serious Social – Predicting 2021’s smash hit social ad formats

Ep 38: Serious Social – Predicting 2021’s smash hit ad formats We’re not averse to making bold predictions at immediate future. As we look ahead to 2021 we’re forecasting what creative trends will lead to social success and identifying the formats marketers should and shouldn’t be…

Episode 38: Serious Social – Planning for the unpredictable, uncertain & unsettled

Ep 38: Serious Social – Planning for the unpredictable, uncertain & unsettled How not to bumble or botch social in 2021 The only thing we can predict about social in 2021, is that it will be unpredictable. So how do you plan for uncertainty? Why should…

Episode 37: Serious Social – Brand Personality Power

Ep 37: Serious Social – Brand Personality Power Join Belle Lawrence in this episode of Serious Social for best practice tips on tone, voice and copywriting. Discover how your brand personality online can make a lasting connecting with your audience and help you stand out…

The do’s and don’ts of repurposing content on social media

Quality content pieces take time, effort and resources. And while the saying goes ‘let the content speak for itself’, that isn’t always the case when it comes to social media. Why? Audiences digest content differently – whether it be a certain time of day, a specific format or through varying…

Episode 36: Serious Social – How to effectively brainstorm remotely

Ep 36: Serious Social – How to effectively brainstorm remotely Join Colin Jacobs, MD of immediate future, in this episode of Serious Social as he gets into the nitty-gritty of effectively structuring a brainstorm whilst working remotely and sharing the lessons we’ve learnt ourselves in…

Episode 35: Serious Social – Branded Communities

Ep 35: Serious Social – Branded Communities Join Katy Howell and award-winning marketer Nick Watt in this episode of Serious Social as they explore the world of branded communities and discuss how brands like Adobe, Levi’s, Google and more, create thriving communities. If you’re…

At last! A strategy framework for branded communities.

I am always a bit shocked when I discover there is no strategy behind marketing – how on earth do you know if it works if you don’t know where you’re going? So, when I heard that somewhere between 50-60% of branded communities have no strategy or purpose, I was…

Episode 34: Serious Social – Battle of the Brands

Ep 34: Serious Social – Battle of the Brands Over 200 brands shared their insights with us… join Belle Lawrence and Katy Howell in this episode of Serious Social, where they’ll be sharing results from our very own benchmark tool, breaking down the comparisons and…

Episode 34: Serious Social – Using social for successful digital events

Ep 34: Serious Social – Using social for successful digital events. With restrictions still being put in place, it’s likely digital-only events will be happening for some time to come, and brands need to utilise social if they want success. In this episode of Serious Social,…

Social Snapshot 21.10.2020

Ready, set, #SocialSnapshot. It’s that time of the week again, and the newest roundup of social media updates does not disappoint. The first thing on our watch list is the newly-launched LinkedIn Stories. Marketers and professionals will now have the opportunity the share images and short videos with…

React to this.

Social media reactions have become a staple across all platforms, as a new way to engage with content from brands and friends. These reactions give better context to how you feel about the content and a deeper understanding of what works and what doesn’t work. Gone are the days you…

Episode 33: Serious Social – Social secrets from the insurance industry

Ep 33: Serious Social – Social secrets from the insurance industry In this episode of serious social, Katy Howell is joined by Ian MacArthur from Sagittarius agency to talk search and social and what insurance brands can teach us. Tune in for insight from our latest…

Episode 32: Serious Social – Voice in social media with Anna Rust

Ep 32: Serious Social – Voice in social media with Anna Rust In this episode of Serious Social, Laurens Grisel is joined by talented film actor/voice actor Anna Rust to discuss voice and how to apply it impactfully to your creatives on social media.

Latest on TikTok, Triller and Twitch

While there’s always more to learn about the largest social media channels that we’re pretty familiar with when is the last time you checked out what was happening on some of the smaller, or more niche channels? If you fancy watching our latest Serious Social about these three, dig in…

Episode 31: Serious Social – T is for…

Ep 31: Serious Social – T is for… Get the T in this Serious Social session, because T is for TikTok, Twitch and Triller. With the first narrowly escaping a ban in the US, the second claiming a 223% increase in the number of creators…

A decade of IG But what’s next for the world of Digital?

It’s been a whopping ten years since Instagram launched and changed the face of social media. Feel old yet? WE DO! So, first things first, HAPPY BIRTHDAY Instagram! From the selfie revolution to the rise of the influencer, IG has helped shaped the digital revolution and has been there to…

Episode 30: Serious Social – Why businesses not utilising staff’s social media profiles is a key business fail

Episode 30: Serious Social – Why businesses not utilising staff’s social media profiles is a key business fail Given our need to be more authentic in a world fuelled by mistrust, employee advocacy is more important than ever. Businesses need to start utilising their employee’s…

Social Snapshot – 30.09.2020

It’s been a big week for social media news, with lots of new features and insights! So we’ll get right to it… LinkedIn adds new warnings LinkedIn has added a new feature to the platform which sends users prompts over inappropriate content and those that go against its…

Why is there no official social media how-to guide?

You know the question – anyone working in an agency that specialises in social media has heard it before. Do you have a quick social media guide I can send through the company? Or Is there a one-sheet with all of the image sizes for each platform? You understand why…

Episode 29: Serious Social – with Milly Youngman

Ep 29: Serious Social – with Milly Youngman In this episode of Serious Social, Katy Howell is joined by Milly Youngman, social media manager across multiple Travelopia brands, to discuss how Milly spins many social media plates whilst maintaining a strategic approach in the challenging…

Episode 28: Serious Social – Why do keep reinventing the wheel?

Ep 28: Serious Social – Why do we keep reinventing the wheel? In this episode of serious social, Katy Howell and CJ get right under the skin of the misinformation shared about social media marketing. You’ll hear how the past is the key to unlocking…

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Episode 70: Serious Social – Social that’s good enough to eat!

Filling up the food content funnel

Thomson Reuters retains immediate future

IF shortlisted for B2B Marketing Awards

Festo consults immediate future for social media B2B strategy

Social Snapshot – 12.01.2022

Social media trends that’ll be big this year

*tap tap tap* Is this thing on?

Episode 69 : Serious Social – Bring the social boom

Bringing the social boom for your brand

Episode 68 : Serious Social – China – The social Innovator, opportunity and trendsetter

Cookies Policy

Episode 67: Serious Social – Big picture marketing + leaky social = Growth

Wait… Who turned out the lights?

IBM: MQLs from social

Performance is in the Paid

Top Tips: Writing Better Social Content

We are immediate future

Social Snapshot – 15.09.2021

Paid media: how to excel

Social Snapshot – 01.09.2021

The UK Social Media Platform Statistics in 2021

Social Snapshot – 11.08.2021

Episode 66: Serious Social – Trust the process

Finding your audience on social media

Episode 65: Serious Social – Back to old school social

Episode 64: Serious Social – Succeed on TikTok with the IFers

Episode 63: Serious Social – Dishing the dirt on data

Who’s the social platform boss?

Episode 62: Serious Social – Unlocking social as lockdown lifts

How long should you run your paid social campaigns?

Privacy Policy

Episode 61: Serious Social – Making your moment marketing meaningful

Let’s Get Creative!

Episode 60: Serious Social – What the F? Best practice for Facebook marketing

When to post on social media

Emerging trends in technology marketing – experts tell all

Episode 59: Serious Social – Author’s voice: what we’ve learned from our new report, the CMO outlook report?

The long and short of it

Episode 58: Serious Social – The long and the short of it

Episode 57: Serious Social – Sizzling stats and what to do with them

Episode 56: Serious Social – A rapid-fire discussion of how to brief for social media

The three D’s that transform your boardroom social media impact reporting

Episode 55: Serious Social – Proving the value of social to your boardroom

Episode 54: Serious Social – Stop whispering into the void

Rules of engagement for social

5 social media blogs you should be following

Social Snapshot – 12.05.2021

Episode 53 – Serious Social: The customer journey on social resembles a Jumanji map

How to drive MQLs and SQLs through social media?

Episode 52: Serious Social – How to drive MQLs and SQLs through social media

Episode 52: Serious Social – Culture Eats Social for Breakfast

Social Snapshot -14.04.2021

Episode 51: Serious Social – The hidden complexity of social media copy

Social Snapshot – 07.04.2021

Episode 50: Serious Social – Unlocking Paid Media Excellence

Episode 49 – Serious Social – Read the feed

Episode 48 – Serious Social – Design for social

A single Social Media advert does not deliver meaningful demand generation

Three questions to ask, before your brand joins Clubhouse

Episode 47: Serious Social – Is your brand in the club yet?

Episode 46: Serious Social – Starting at Zero

Big Brand Secrets to Creating Audacious, Killer Social Content

Get reactive on social

Episode 45: Serious Social – Shake your brand thing

Episode 44: Serious Social – Priorities for paid social

The best time to post on social media

Episode 43: Serious Social – How to excel in Social Media this year and bring audiences into the heart of your brand

Social Snapshot – 20.01.2021

Slow down on social, if you want to accelerate growth

Episode 42: Serious Social – From first date to wedded bliss

Social Snapshot – 13.01.21

Episode 41: Serious Social – Using Déjà vu forces for good

Social Snapshot – 06.01.21

Social Snapshot – 16.12.2020

Episode 40: Serious Social – 2021 social success is in the hands of the few

What your sales team needs to know about social media

2020 social media year in review

Episode 39: Serious Social – Predicting 2021’s smash hit social ad formats

tap tap tap Is this thing on?