linkedin Immediate Future

SOCIAL SNAPSHOT – 24.05.2023

Staying updated with the ever-evolving world of social media can be quite demanding. However, there’s no need to fret because we have everything you need right here. Take a look at the most recent highlights: LinkedIn Verification LinkedIn is adding verification features to boost trust on the platform. Users can…

So much video – so many mistakes

When it comes to filming panel discussions or debate videos for B2B social media, we come across a lot of content that is just…well, not engaging at all – we’re lost within 5 seconds or so! If you’re in the B2B sector; scroll through your twitter, Facebook or LinkedIn feed…

Social Snapshot – 10.05.2023

Discover all the social media updates you need to know in our weekly social snapshot!

Why relationship-building with procurement is so important

Check these tips and insights to be a pro in building relationships with procurement

Episode 75: Serious Social – Trends to watch – the rise of the De-Influencer

The game is changing with the rise of de-influencer 😮But how will this impact the way brands work with influencers? In this episode, Katy Howell and Belle Lawrence are joined by writer/performer duo Yellow Square (Bec & Sam) to discuss all your burning questions. 👉Get an insider’s perspective on whether…

SOCIAL SNAPSHOT – 05.04.2023

What is new and exciting in the world of social media? Let’s talk about it… LinkedIn Adds Suggested Posts LinkedIn has added a new feature called Suggested Posts to its platform. The feature will display posts that may be of interest to…

Social Snapshot – 22.03.2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below: WhatsApp adds new group chat controls The app announced new control options for group chats which will enable users to manage who joins…

Social Snapshots 15.03.2023

Navigating the ever-changing landscape of social media can be a challenge, but take a deep breath—we’ve got you covered!

Social Snapshot – 08.03.2023

Discover all the social media updates you need to know in our weekly social snapshot!

Social Snapshot – 01.03.2023

What is new and exciting in the world of social media? Let’s talk about it… TikTok Sounds for Business TikTok has launched Sounds for Business, a collection of custom sounds to help businesses of all sizes create quick, engaging, and creative content for the TikTok community.

Your posts are targeting humans – not job titles

The silver bullet for successful B2B social is…well, debatable. But we can’t just throw technical jargon into post content and expect it to perform to its optimum level – the solution is in fact much simpler than that. I know you’re thinking; “oh here we go, another blog that tells…

Why consultancies and investors are right to scrutinise marketing strategies.

Investors have always had a sharp eye on their holdings, but the challenge of the current financial landscape coupled with a drop-off in performance is forcing a closer look at marketing strategies.And they’re right to do so. Having worked in several consultancies, including working on KPMG’s biggest-ever turnaround proposition in…

Artifact: The new kid on the block

Artifact, the new text based media app that it's like TikTok for text.

Social Snapshot – 01.02.2023

Navigating the ever-changing landscape of social media can be a challenge, but take a deep breath—we’ve got you covered! Let us take the reins and deliver the most relevant social media news right to your fingertips. 👇 LinkedIn introduces new newsletter discovery tools 🛠 These tools allow…

The Power of Social Media Marketing

Social media is no longer just a place to post pictures of your lunch. It’s a powerful tool for businesses to connect with their target audience and drive sales. As users climb to near 5 billion worldwide on platforms from LinkedIn to…

Social snapshot – 25.01.2023

It’s that time of the week again! Here is a snapshot of the latest happened in the world of social media: Creators report extremely low earnings from TikTok The massively growing platform is facing major challenges as influencers complain about getting paid very little compared to posting on YouTube or…

We are falling for data

With only 3 weeks to go for the most romantic day of 2023, we can feel the love in the air! So we've done some digging through Brandwatch and GWI to unearth key insights around purchase behaviours, most discussed topics, and trends. Curious to know what we discovered? Keep reading! 👇

What are B2B brands doing on TikTok?

TikTok is not only for B2C brands! Discover what can B2B brands do on this social media platform.

Marketers struggle to create quality B2B social content

B2B marketers struggle to create quality content on social - latest research

Social media trends 2023 – what to look out for

With content overloading on social media, it can be quite challenging for marketers and businesses to stand out unless they have a clear social media marketing strategy. Staying on top of the latest social media trends can help fuel your strategy and make you stand out in the crowd.

4 Social Media Quick Wins for 2023

A lot of things changed last year, so how can you prepare for what lies ahead? Discover which social media trends matter for 2023. In today’s blog, we look at some of the predictions offering an advantage to retain relevancy in an increasingly competitive market. Make brand-new resolutions When…

Oops!… Musk Did It Again 🎶 Twitter’s disastrous attempt to ban posting links to other social networks.

Twitter will begin to ban its users from posting links to other social networks

Staying Creatively Motivated

Some tips to help when you're in a creative slump

Social Snapshot – 07.12.2022

Take a look at the latest happening in the world of social media on our weekly social snapshot!

B2B Video: A Fresh Approach

LinkedIn recently shared a survey revealing that 73% of participants stated video has become more important to their businesses in the last year. The marketing industry is beginning to understand how to produce quality content in terms of budgeting, strategy, and execution,…

Seasonal Marketing Trends

Does your marketing plan include the holidays? Well it should. Tiktok has launched a whole mini-site to help you out. It is full of holiday insights, tips and tricks. They also released a handy infographic which we’ve featured below. It’s packed full of juicy insights that should…

We’re concerned about Twitter’s conduct and associating out brand

Continued chaos at Twitter? Conjecture or cause for brand concern – and should we be pausing content? FInd out more in this blog.

Learn How To Be an Adventurous Social Trailblazer

At our recent B2B Social Trailblazers Summit, we explored what the future may hold for businesses and buyers alike and discussed why a more daring social media strategy is essential to deliver impressive and quantifiable results. If you want to be remembered, your content must be…

How social media marketers can protect their mental health

Discover our best tips for protecting your mental health when you work on digital marketing:

The latest B2B social benchmark stats for your 2023 plans

Hot off the press, the latest B2B social benchmark stats for your 2023 plans.

Social Snapshot – 09.11.2022

Take a look at the latest happening in the world of social media on our weekly social snapshot!

Social snapshot – 26.10.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media: LinkedIn introduces new security features LinkedIn is adding new profile features that enable verifying fake accounts, as well as boosting authenticity. Find out more here. And Twitter…

So Sorry

You don’t have to miss it all though, you can join live sessions … Industry Research: 2022 State of B2B Social Media Marketing The B2B Marketers’ guide to going LIVE!…

The brand stance song and dance

Most of us have a brand we align with – either due to its values or simply because of its downright brilliant products. But how important is the brand’s alignment with various incidents, politics and cultures influencing our buying decisions? It was amazing to see every company (yes, literally every…

Social Snapshot – 05.10.2022

It feels like there's a new social media update every week... that's because there is! But fear not, we've got you covered with this week's low down.

Broaden your B2B horizons

Marketers hear ‘B2B’ and default to LinkedIn as their primary focus for their next paid campaign – and while the decision to incorporate LinkedIn is wise, it’s also important to broaden the horizon and look to other platforms to increase brand awareness. By siphoning off some of the ad budget…

5 expert, no-nonsense, tips for your B2B social strategy

Your B2B social strategy needs to be smart and flexible, Here are 5 expert tips for your 2023 plans

Social Snapshot — 31.08.2022

It can be difficult to keep up with all of the new social media insights that emerge each and every day. Don’t worry, we’ve got you covered! Check out the most recent social media news.👇 There is a new Circle in town 🪺 Sometimes all you want to do is…

SOCIAL SNAPSHOT – 24.08.2022

Take a look at the latest happenings in the world of social media

Social Snapshot – 17.08.2022

Take a look at the latest happening in the world of social media on our weekly social snapshot!

How to use Hashtags on social media

When it comes to promoting your brand on social, hashtags can be a key way to drive views, likes, and shares.

Social superstars

What are we looking for? Creative, curious and courageous people who possess a passion and hunger for all things Social Media. Whether you’re an existing specialist Social Media Account Manager, you’ve been working across marketing disciplines including Social Media, or you’re just starting out, we want to hear from you!…

B2B for social: getting ahead with lead generation

The B2B buyer journey is becoming more complex than ever before. Multiple stakeholders and buyer influencers are at the heart of any purchasing process for businesses – and for B2B social, the breadth of audience that can be influenced is growing. The challenge for those looking to sell over social…

Social Snapshots 22.06.2022

Have a look at the latest happening in the world of social media through our social snapshot!

5 steps to create a social media report

With so many metrics out there, the world of social media can be confusing when creating a report. Each social media platform uses different analytics to track performance. What metrics to track depends on what the goals of using social media actually are. In order to understand what metrics to…

A Quick Guide to Help you Create Social Media Strategy

Discover these 8 easy steps that will allow you to create an effective Social Media Strategy.

SOCIAL SNAPSHOT – 01.06.2022

Take a look at the latest happenings in the world of social media with this week’s social snapshot

Social Snapshot – 25.05.2022

Latest social media news and updates in our regular weekly Social snapshot. This week we look at Snap, TikTok Live and Reactions in Instagram Reels

Design Time – Template Edition

Before you even think about design, start off with setting up templates for social. Here's how

Social Snapshot – 11.05.2022

There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot 👇 Instagram tests NFT (Non-Fungible…

Social Snapshot – 27.04.2022

Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻 Instagram is testing ‘templates’ for Reels Instagram is trying out a new way to help users create more engaging Reels, with templates, which creators can follow and replace clips with their own.

5 Tips on How to Set Social Media Marketing Budget

Have you ever thought about why some companies have success advertising on social platforms and some don’t? What is the first step to improving the effectiveness of social media advertising? In today’s blog, we discuss how to set a realistic social media marketing budget and how this can help you…

How to promote your blog

Have you noticed how many blogs there are around? The answer… a lot. Meaning that being seen is getting complicated. Content creators are putting more and more effort into their publications, and positioning the content of a blog is no longer as simple as it was a few…

Social Snapshot – 23.03.2022

With so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media: Twitter adds a new option for creating GIFs Twitter…

Social Media Statistics you must know in 2022

Social media is everywhere and it has become one of the primary marketing channels over the last two decades. We are looking at StatusBrew which has shared significant social media stats that marketers should know in 2022. Facebook Statistics 2022 With over 2.8 billion monthly…

Employee branding and social media

There’s been a lot of chatter lately around employee branding on social and rightly so! As we moved out of the crazy times caused by the pandemic, companies within the marketing space are booming, looking for new hires, whilst individuals are looking for their new ventures. And where do they…

Social Snapshot – 09.03.2022

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot 👇🏼 TikTok has added…

Turning B2B boring into B2B brave

Turning B2B boring into B2B brave with Onalytica and Ericsson

To be or not to be…

Not long ago, marketers wondered if their brand had to be on social media. Today, we know the answer is a big YES. So now the question is… which social media channel should your brand be on? How can you choose the most suitable social media channel for you? Very…

Social Snapshot – 16.02.2022

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot. 👇🏼 LinkedIn tests new option…

Social Snapshot – 26.01.2022

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot 👇🏼 Twitter is launching its NFT…

Episode 70: Serious Social – Social that’s good enough to eat!

Full Transcript – Hello, and welcome to Serious Social Life. 2022 is in session, and we’re really glad to be back and raring to go. Now many of you will know, but for those of you who are new, these sessions are all about getting serious about social, discussing the…

Filling up the food content funnel

Brands in the food industry, are you still relying on recipe content and fancy photos of your food to generate engagement? This is especially important if your marketing strategy needs to encompass B2C as well as B2B – we’re here to remind you that you’ll need to do more to…

Thomson Reuters retains immediate future

IF shortlisted for B2B Marketing Awards

Festo consults immediate future for social media B2B strategy

Social Snapshot – 12.01.2022

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social and get yourself up to speed with our social snapshot:…

Social media trends that’ll be big this year

Social media has evolved and will continue developing throughout the years. So, let’s talk about some of the social media trends we expect to see making waves in 2022: The “creator economy” Over the past decade, big online platforms such as Facebook, Snap, TikTok…

tap tap tap Is this thing on?

Well, it was only a matter of time before LinkedIn joined in on the audio social bandwagon, and why not? With more businesses using LinkedIn for live streams and webinars (thanks pandemic), it only makes sense to have their version of Clubhouse. Statement from LinkedIn:…

Episode 69 : Serious Social – Bring the social boom

Ep 69: Serious Social – Bringing the social boom 2021 is coming to an end and it’s time to get your brand’s social media ready for next year. In this episode of Serious Social, Colin Jacobs, Belle Lawrence and Katy Howell review this year’s successes and forecast 2022’s triumphs, dissecting…

Bringing the social boom for your brand

Do end-of-year tactical social media forecasts benefit your business? In a word, no. I could finish the blog there by stating the obvious and not offering insight, but that would mean I too fall into the trap of offering perceived wisdom, but reality being the opposite.

Episode 68 : Serious Social – China – The social Innovator, opportunity and trendsetter

Ep 68: Serious Social – China: The social Innovator, opportunity and trendsetter China is home to the world’s largest social media market, with over 931 million users. In this week’s Serious Social episode, Katy Howell is joined by Domenica Di Lieto to discuss social media in China,…

Cookies Policy

Last updated – 08/05/2018 We use cookies. Not the delicious kind, but the ones that deliver website functionality, social media features and traffic analytics. By continuing to use the immediate future website, you’re consenting to our cookies. Oh, and if you want you can check out our …

Episode 67: Serious Social – Big picture marketing + leaky social = Growth

Ep 67: Serious Social – Big picture marketing + leaky social = Growth In this episode of Serious Social, Katy Howell and Zoe Gill explore how best to spin all marketing channel plates and how to optimise and create a marketing engine for growth with social…

Wait… Who turned out the lights?

As I am sure many of you know, Facebook suffered a major outage yesterday (Nearly 6 hours to be exact!). With chaos on the streets, many users fled to the safety of other platforms such as Twitter, Linkedin and, of course, Tiktok. Problems were reported across the world,…

IBM: MQLs from social

With a sophisticated product, IBM Tealeaf’s challenge was to reach and connect with senior decision makers to generate marketing qualified leads (MQLs). Detailed data informed platform choice The client only wants to gain attention from senior buyers –directors and CXOs. A methodical audit of social platforms assessed member profiles, seniority,…

Performance is in the Paid

You HAVE to do paid if you want performance from your social. And our paid social is so good that we broke Twitter – our bid prices were optimised so tightly it wouldn’t register on their platform! Now that is the kind of agency you want managing your hard earned…

Top Tips: Writing Better Social Content

Writing social posts is easy, isn’t it? Just hop on twitter, whack in 240 characters and watch the leads and conversions come flying in, right? In an ideal world, sure. But curating social posts that both resonates with your target audiences and encourages them to engage with you is trickier…

We are immediate future

Our sole focus is on social media marketing. We’re your experts. Deploying campaigns globally, for brands like Selfridges, One Direction and Thomson Reuters; across EMEA with Staples, Fujitsu, Google and Sony Electronics. And closer to home in the UK, with Princess Cruises, Mission Foods, AutoTrader and Marston’s Pubs. Official Facebook,…

Social Snapshot – 15.09.2021

This week’s Social Snapshot is here! Let us take you to the latest Social Media updates. ‘LinkedIn Learning Hub’ to provide a more comprehensive overview for both individuals and businesses. ‘Learning Hub’ to more users, makes 40 popular courses available for free. Find out more…

Paid media: how to excel

Excelling in social media depends on many factors. Precise targeting, elaborated content strategy, proper measurement, and testing, etc. It is a whole structure in which each part must be studied and properly planned to be successful in social. But if you look at paid media, things can get…

Social Snapshot – 01.09.2021

It’s that time of the week again! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media. LinkedIn is shutting down LinkedIn Stories LinkedIn has announced that is shutting down the Stories…

The UK Social Media Platform Statistics in 2021

Since 2004, Social Media has been growing exponentially and as of January 2021, there were 4.2 billion social media users equating to about 52% of the Global Population. This brought people and businesses closer while significantly improved communication between them. In the UK, social media ad spending is…

Social Snapshot – 11.08.2021

We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot: YouTube launches…

Episode 66: Serious Social – Trust the process

Ep 66: Serious Social – Trust the process In this episode of Serious Social, designers Ollie Farnden and Chantal El Bikai discuss the importance of ‘trusting the process’. Tune in to find out what it is and how not trusting it will lead to erroneous results.

Finding your audience on social media

It goes without saying that social media provides brands with the opportunity to reach their audiences in a personalised and accessible way. But with multiple channels available, targeting diverse demographics in different ways – how can brands be sure they’re focusing their efforts at the right time, in…

Episode 65: Serious Social – Back to old school social

Episode 64: Serious Social – Succeed on TikTok with the IFers

Ep 64: Serious Social – Succeed on TikTok with the IFers With over 2.6 billion downloads worldwide, TikTok has fast become the social media platform to be. But should brands be on there? And how do you achieve success? In this episode of Serious Social, Sophie Shaw and…

Episode 63: Serious Social – Dishing the dirt on data

Ep 63: Serious Social – Dishing the dirt on data How much do you know about the Apple push for privacy through iOS14 and the effects it’s having on Facebook ads? If the answer is “not enough”, then this podcast is for you! Tune in to…

Who’s the social platform boss?

With just two exceptions, TikTok has held the lead as the most downloaded app for the past 18 months. Its growth has been meteoric and undeterred despite content concerns, data safety issues and other fun controversies. The other important aspect to note is that these downloads are likely from primarily…

Episode 62: Serious Social – Unlocking social as lockdown lifts

Ep 62: Serious Social – Unlocking social as lockdown lifts In this episode of Serious Social, Katy Howell explores how societal change will impact your brand approach social media as restrictions and lockdowns start to lift. Tune in now to find out what will change, the…

How long should you run your paid social campaigns?

Now, this may seem like a straightforward question. But in fact, this is a complex process that varies between channel, industry, audience size, objective and spend. So, if you came here for a short answer, you’re out of luck. But what we can give you is a top-level…

Privacy Policy

Let’s start by giving you the lowdown… If you’re an immediate future customer or subscriber, or just visiting our website as a business professional aged over 18*, this Privacy Notice applies to you. This brilliantly crafted notice tells you how we respect your privacy, what info we collect, why we…

Episode 61: Serious Social – Making your moment marketing meaningful

Ep 61: Serious Social – Making your moment marketing meaningful This episode of Serious Social is all about moment marketing in social media. The people and brands that capitalise in the moments are rarely being agile and doing it off cuff. It can all be done…

Let’s Get Creative!

A few weeks ago we talked about the brand refresh, in which we touched on creative reasonings and processes. In this blog, I want us to delve a little deeper into designing with social media in mind. What it entails and how best to…

Episode 60: Serious Social – What the F? Best practice for Facebook marketing

Ep 60: Serious Social – What the F? Best practice for Facebook marketing In this week’s Serious Social Live, Belle Lawrence covers off all mistakes you can avoid making with Facebook marketing, from not setting up a Business Manager, to getting locked out of your account!…

When to post on social media

Throughout 2020 and into 2021, social media has become more important than ever to stay in touch with people, find new trends and hobbies and keep up to date on current events. Brands had to thrive while undergoing rapid, unexpected digital transformation, and social marketers had to…

Emerging trends in technology marketing – experts tell all

“If you don’t know where you’ve come from, you don’t know where you’re going.” Of course, Maya Angelou’s famous quote was actually four lines of prose. The purpose of her abbreviated statement was clear though, respect and understand the past, to help you move to a better future. This is the essence of business networking.

Episode 59: Serious Social – Author’s voice: what we’ve learned from our new report, the CMO outlook report?

Ep 59: Serious Social – Author’s voice: what we’ve learned from our new report, the CMO outlook report? In this week’s Serious Social Live, Colin Jacob is joined by Graeme Stoker, Integrated CX Senior Campaigns Manager at NUTANIX and contributor of our CMO Outlook Report,…

Search results for "linkedin"

SOCIAL SNAPSHOT – 24.05.2023

So much video – so many mistakes

Social Snapshot – 10.05.2023

Why relationship-building with procurement is so important

Episode 75: Serious Social – Trends to watch – the rise of the De-Influencer

SOCIAL SNAPSHOT – 05.04.2023

Social Snapshot – 22.03.2023

Social Snapshots 15.03.2023

Social Snapshot – 08.03.2023

Social Snapshot – 01.03.2023

Your posts are targeting humans – not job titles

Why consultancies and investors are right to scrutinise marketing strategies.

Artifact: The new kid on the block

Social Snapshot – 01.02.2023

The Power of Social Media Marketing

Social snapshot – 25.01.2023

We are falling for data

What are B2B brands doing on TikTok?

Marketers struggle to create quality B2B social content

Social media trends 2023 – what to look out for￼

4 Social Media Quick Wins for 2023

Oops!… Musk Did It Again 🎶 Twitter’s disastrous attempt to ban posting links to other social networks.

Staying Creatively Motivated

Social Snapshot – 07.12.2022

B2B Video: A Fresh Approach

Seasonal Marketing Trends

We’re concerned about Twitter’s conduct and associating out brand

Learn How To Be an Adventurous Social Trailblazer

How social media marketers can protect their mental health

The latest B2B social benchmark stats for your 2023 plans

Social Snapshot – 09.11.2022

Social snapshot – 26.10.2022

So Sorry

The brand stance song and dance

Social Snapshot – 05.10.2022

Broaden your B2B horizons

5 expert, no-nonsense, tips for your B2B social strategy

Social Snapshot — 31.08.2022

SOCIAL SNAPSHOT – 24.08.2022

Social Snapshot – 17.08.2022

How to use Hashtags on social media

Social superstars

B2B for social: getting ahead with lead generation

Social Snapshots 22.06.2022

5 steps to create a social media report

A Quick Guide to Help you Create Social Media Strategy

SOCIAL SNAPSHOT – 01.06.2022

Social Snapshot – 25.05.2022

Design Time – Template Edition

Social Snapshot – 11.05.2022

Social Snapshot – 27.04.2022

5 Tips on How to Set Social Media Marketing Budget

How to promote your blog

Social Snapshot – 23.03.2022

Social Media Statistics you must know in 2022

Employee branding and social media

Social Snapshot – 09.03.2022

Turning B2B boring into B2B brave

To be or not to be…

Social Snapshot – 16.02.2022

Social Snapshot – 26.01.2022

Episode 70: Serious Social – Social that’s good enough to eat!

Filling up the food content funnel

Thomson Reuters retains immediate future

IF shortlisted for B2B Marketing Awards

Festo consults immediate future for social media B2B strategy

Social Snapshot – 12.01.2022

Social media trends that’ll be big this year

*tap tap tap* Is this thing on?

Episode 69 : Serious Social – Bring the social boom

Bringing the social boom for your brand

Episode 68 : Serious Social – China – The social Innovator, opportunity and trendsetter

Cookies Policy

Episode 67: Serious Social – Big picture marketing + leaky social = Growth

Wait… Who turned out the lights?

IBM: MQLs from social

Performance is in the Paid

Top Tips: Writing Better Social Content

We are immediate future

Social media trends 2023 – what to look out for

tap tap tap Is this thing on?