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Naughty or Nice? Pinterest’s got it sorted

‘Tis the season we all start panicking about what will land under who’s Christmas tree. Whether it’s family, actual friends (which is a much smaller list than my Facebook friends), or a random colleague (if they happen to be your Secret Santa at work), buying the RIGHT Christmas present can be…

What will be in your 2018 social strategy?

It’s that time when we start to reminisce about the year we’ve had. What went wrong? What was a success and what can we do better next year? We’ve seen updates galore from all platforms. Twitter increased their character limit, Snapchat launched a self-serve ad manager, and we’ve lost count…

Shoppable Posts on Social

Social commerce is growing and shows no signs of stopping. eCommerce platforms like Shopify and BigCommerce enable purchases through social platforms, which drastically changes the customer experience and customer journey in a multitude of ways. It’s simpler, quicker and easier than ever for us to discover products and make purchases…

When Solo Apps go Social

“Your eyes will go square!” – one of the many myths my parents preached in my youth. Eating crusts never made my hair go straight. Nor did eating carrots give me night vision (much to my disappointment!) Though they tried to talk us out of it, our eyes and minds…

Why the Stage is Set for Social Commerce

In the first few years of this decade, it seemed that social commerce would transform the way we shop online. Yet whereas buying via social channels may have gained traction among the popular Asian social platforms like WeChat and LINE, in the West the online shopping experience is still firmly…

An I.F interview with Nick Entwistle of One Minute Briefs

Hi Nick. I know you’ve got more hats than Mr Benn but thanks for taking the time to answer some questions on you, social, creativity and whatever else we throw at you. For those not in the know, Nick Entwistle is a creative polymath. Still shy of his 30th,…

Is instagrammability the new advertising?

In our ‘blink-and-you’ve-missed-it’ digital world, social media is leading the way in which most of us receive information. Instagram’s influence continues to grow. The platform topped 700 million monthly active users earlier this year and Instagram Stories reached 250 million daily active users just over a month ago. As we’ve been…

Facebook Continues to Dominate. But Why?

A recent survey compiled by Statista showed that Facebook is still reigning supreme over the social media-sphere – with its monthly views sitting comfortably ahead of the competition. 706 million view’s worth of comfortable to be precise. And it’s not just Facebook. Whatsapp…

The online consumption of Sports

The online consumption of Sports Online sports viewing has been growing significantly and as consumer attention gets scattered across multiple platforms and devices, it is interesting to understand what major marketing players are doing to follow suit. Trends A positive problem? Opportunities arise for advertisers as a need for engaging…

The GIF that keeps on giving

These looping clips have come a long way since their creation 30 years ago. And it isn’t just the 18-25 year olds who are obsessed with video and GIF sharing; everyone else has jumped on the bandwagon too. Whether you love them or fear their infantilising impact on language, it’s…

4 key metrics to measuring your social campaign

Measuring the success of a social media campaign has become more and more sophisticated, it’s not just about the traction on social media, but also the next steps to site side. Gone are the days when a website and social media was simply there to look great. Today, websites and…

6 steps to a smarter smartphone social strategy

Social and mobile go together like Instagram and food porn. They are a match made in marketing heaven. Why? Because for every waking moment, consumers seem surgically attached to their phones. And according to the latest research, when it comes to social media, 80% of folk now access social via…

Now Instagram lets you curate your own Collections

Not content with stealing Snapchat’s thunder, it looks like Instagram’s set to take on Pinterest with its new Collections feature. Since last year, you’ve had the ability to save or bookmark any photo or video on Instagram that you want to look at again, but this feature seems…

4 ways to increase your CEO’s social media presence

The expertise, guidance and knowledge that CEO’s have to offer is invaluable! Tap into your CEO’s brain by putting them forward as ‘thought leaders’ on social media. Raising awareness for your business, attracting new potential customers and creating a community is the start of a long list of benefits. Can…

Strategic Authenticity in your Social Presence- oh the irony!

How many times have you swayed away from social content, thinking, “What pile of absolute fluff?” That’s right- you are todays customer- a well-informed, savvy and socially aware individual who has access to vast sources of data which hold the truths & certainly the untruths of a brand. This could…

Big changes to Snapchat ads

“What’s that?” I hear you cry, “Another Snapchat related blog?” well, you’ve got me there but this time is different, this time is really significant. This time there’s llamas. Firstly let’s get the latest ad unit news out of the way so I can get to the good bits. In…

Taking your customers on a social media journey

Digital marketing is all the rage this year with branding testing new and innovative ways to communicate with your targeted audience. Social media channels have released major updates to accommodate the way we interact, communicate and digest information. Let’s guide our potential customers on the yellow brick road to Oz…

Social Media & Employees

So, January is coming to an end and most of the articles I’ve been reading recently have (as one would expect) revolved around wrap ups from 2016, learnings as well as what to look forward to, the trends & upcoming innovations. This read however, will explore a widely misunderstood and…

Building 8 and the Future of Social

I think about the future of social media often. I wonder where it’s all going. The pace of technological change is beginning to outstrip our capacity to make sense of the world around us and it’s only going to accelerate further. Tech begets tech. The devices we create help us…

K.I.S.S. Your Social Media Marketing for 2017

As we all know by now, integrating social media engagement into your B2B marketing plan is a smart way to reach your clients and prospects. That isn’t rocket science, and certainly nothing new for 2017. But it is something that is easily forgotten or lost from our initial focus, and…

How to tap into Christmas TV on social

With the darker nights and Christmas programming on the horizon, TV takes a more central role in our UK media consumption. Last year, research showed that Christmas TV viewing was dominated by the TV set. But TV isn’t a channel alone anymore. Social sits hand in glove…

Are travel brands missing out on Snapchat?

Is it because the vast majority of Snapchatters are between 18 and 24? Is it because their content creation processes often require going through a lengthy approval path? Or maybe it’s the lack of analytics on the platform and tools to measure a campaign’s ROI? Whatever their reasons, most travel…

How to choose the best social media channel for your business

Social media is at its peak, it couldn’t be a better time to grow your business online and reach new audiences. It’s no longer an option, but rather a must for every business looking to expand. In a world where social media channels are rapidly being launched and developed, we…

Teens: The Multi-Networking Generation

Reaching the elusive teen demographic (defined here as those aged 16-19) can be a pretty challenging task – just ask Facebook. After having it’s $3bn bid for Snapchat declined in 2013, Zuckerberg & Co. have had to find new and innovative ways of maintaining the attention of these young networkers.

6 Last Minute Holiday Season Social Tips

Everyone knows that marketing planning for the holidays should be finished long before October rolls around and be ready to roll out as soon as the Halloween decorations come down. However, for those who didn’t plan their Christmas campaigns in July as they should have here are some useful last…

Just Why Is Video So Important On Social?

It’s a standout content, right?! Video that auto-plays in a customers’ social feed will draw their attention. Well, yes and yes. It goes much further than this though. Regular readers of our blog will know we advocate the ‘half scientist and half artist’ approach to marketing. Some will say: that’s…

5 key Social Media learnings from X Factor

Whether you’re an X Factor fan or one of their many haters, there is a lot learn from the social media published by prime time television shows. For disclosure, I should say we’re working across X Factor this year, through one of their sponsors; but this is not a rally…

How B2B brands can avoid defaulting to job titles when segmenting in social

We have been banging the audience-first drum relentlessly for the last few years. Why? Because it is the best way to deliver results in social. More recently I discussed the merits of micro-targeting in social media: finely slicing your customer segments to ensure you can deliver relevancy at scale.

Facebook Trending Update Goes Awry

Shortly after Facebook announced a range of changes to its Trending Topics section things started to go wrong. As this blog post describes the update – “Today, we’re making some changes to the Trending feature on Facebook that will make the product more automated and will no…

4 key perceptions of social media by a Gen Y focus group of one

Back in the days before the internet, the main stay of audience insight beyond surveys was the focus group. A gathering of relevant demographics in order to get feedback on products, adverts etc. Now we have social data and insight. A magnificent cauldron of opinions, views, trends and sometimes plain…

How to get your hands on the best social media talent?

Social might be almost a decade old, but it is still a young industry. And as more and more brands embrace social media marketing the need for skilled and experienced talent is growing at a rapid pace. Working in social media is a sophisticated business these days. You need to…

How much should your social advertising cost?

We presented at the B2B Summit recently, talking about paid social media. Interestingly, the question on everyone’s lips was; how much should social advertising cost? What are the benchmarks for investment and returns you can expect? Well, a Salesforce report (download) gives us some interesting paid social…

Is this the beginning of the end of social media – hell no!

News out last week says that social media apps are in decline. The research by SimilarWeb looked at social app usage in android across several countries to reveal users are losing interest. Then there is the PEW (USA) analysis that shows the growth of the big four…

You walk the walk so why not talk the Twitter talk?

Sharing your thoughts and expertise can go along way with driving conversation and proving you’re a valuable Twitter contact. Twitter chats may seem like the last thing on your to do list but it’s worth the time and tweets. Answering industry leading conversations and networking with like-minded professionals can set…

The golden rules for B2B social messaging

Great B2B social media content has many facets. We often hear about high-quality visual social content that can double – or even triple – engagement, the principle of ‘shattering’ larger assets or cutting video to work better in-channel on social. However, the unsung hero is often the copy, the message.

Your social channels must be managed by an expert and NOT office junior!

Over the years I’ve sat in many meetings hearing statements like: “We need an idea for social!” or “take the ad campaign and ‘socialise it’.” Then there’s this little belter: “We need a viral video!” Or my personal favourite: “that’s a nice idea, let’s shove it on social – that’ll…

12 years in social – the lessons we have learnt

So last week immediate future turned 12 years old. That’s 12 years we’ve been working with brands in social media – it doesn’t seem possible does it? Surely social media didn’t exist back then? OK, it wasn’t called ‘social media’ in 2004. It was working with…

What Does Social Media Say About You?

In the last decade or so, social media has evolved into a data mining, user generated information goldmine, which is drawing ever more attention from those who can interpret the data and put it to good use. This is a…

Twitter is a troubled 10, but brands shouldn’t worry about that

Lunchtime. 21st March 2006. Jack Dorsey sends the first ever tweet: “just setting up my twttr” And now the company claims to have reached 320m monthly active users include celebrities, politicians and quite a number of trolls too. Twitter Monthly Active Users…

Social customer service doesn’t increase complaint volume

It’s true! Social doesn’t increase your volume stack. Businesses who are yet to embrace social are still being complained to. The consumer picks up the phone and gifts you their feedback. They may also share an email with senior management AND then, they will go onto social to bemoan your…

Keeping a Content Library

For some (not us) managing multiple social media channels can be a daunting and stressful task. Curating content is only half the battle. Having to come up with attention-grabbing, witty and imaginative copy is the other. That being all before you have even given the slightest thought about the long,…

Pah! Millennials have nothing on Oldies when it comes to social media

From conferences to books and a plethora of blog posts, we are obsessed with targeting Millennials – especially through social media. But there is a hidden gem on social media. A demographic that at best is being ignored and at worst stereotyped. “Wake up to the social savvy seniors, or…

Take real-time social listening to the next level

As the most romantic weekend of the year approaches, I am once again filled with joy as I get to spend it working with one of my favourite clients, working in a fast-paced, action-packed, real-time social media command centre. Social listening has become more than accepted by almost every business…

Safer Internet Day

The internet has drastically transformed our lives and there is no question that it’s an incredible tool, but as with every rose, there comes a few thorns! The negative issues it has brought to the fore range from cyber-bullying and trolling, through to increasing concerns over data privacy. And it’s…

Get the inside scoop on Twitter’s plans for 2016

A colleague and I recently had the pleasure of joining the fab team at Twitter HQ for their ‘Plan for 2016’ agency talk. It was an informative session, involving a large handful of top UK social media agencies revealing extensive insight into how 2015 played out, and upcoming plans and features for the platform in 2016 (follow all the highlights on Twitter via #planfor2016). immediate future usually…

Why do people share Be like Bill memes?

Bill has been a busy man, appearing on Facebook feeds up and down the country, leading by example with his behaviour and etiquette. His dedicated Facebook page has 1.5 million fans and counting. Now you may or may not want to “be like Bill” – his memes definitely split opinion.

Is Twitter doomed?

Firstly, I want to start by saying….I hope this is not the beginning of the end! I, for one, love Twitter and hope it is here to stay. However, it is hard to ignore the ongoing share drops, negative news coverage and acquisition rumours. As the mainstream press reported Twitter’s…

Darwinism amongst social media platforms

Charles Darwin once famously said: “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change”. Fast forward to the 21st Century and Darwin’s principle of ‘survival of the fittest’ is still very much relevant, although this blog won’t…

Is the Demographic Dead?

Demographic data has always been key to any marketing or social strategy. After all, the most compelling campaigns were based on understanding what makes a target audience ‘tick’ – think of the Dove campaign for Real Beauty, the famous ALS Association’s Ice Bucket challenge…

Keeping customers happy when implementing a social media strategy

The brakes are off, the lights are green and 2016 is well underway. 10 years after Twitter was founded and Facebook became a mainstream platform, another batch of social media strategies are being rolled out by marketers. Objectives will include lead generation, reach and awareness, community growth and improving sentiment.

New Year, New Tech, New Content Opportunities

With the new year come new trends…yada yada yada yes. But there’s no denying, as we try to keep up with the cascading popularity of the annual Consumer Electronics Show or #CES2016, that there are some highlights of this year’s show that hold clear opportunities for the…

28 things guaranteed to happen in social in 2016

There have been many predictions for how social media will play out in 2016. But enough of the speculation…here are 28 things that are guaranteed to happen. Do you agree with them? Have I missed any? Shiny new platform labelled the ‘next big thing’ will emerge. Digital professionals…

8 fundamentals to an award winning paid social campaign

We were very proud to win Best Use of Social Advertising at the recent Social Media Buzz Awards recently. Fist pump. We did so on a modest budget, pipping big agencies (Ketchum, Starcom, Havas, Manning Gottlieb OMD) and big brands (Starbucks, KFC, Phillips, Unilever, Heineken) with our work for Southbank…

Defriending, unfollowing, decluttering your social profiles

I have been on Twitter and Facebook for almost 10 years now. Like most folk in social media; I am a social person. I love my social connections. I want to connect and be connected to (who doesn’t want to be liked?). The trouble is that I am now following…

5 things you’re (probably) not doing on social media

As we near the end of 2015 I wanted to avoid a ‘social media trends for 2016’ style blog piece. Of course everyone will be eyes on for what is going to happen over the next 12 months, how the platforms will adapt and technology updates will take place. However,…

Spotting the patterns, puzzles and predictions in social data

Social data is unstructured data. It needs a framework to corral the noise into making sense. Beyond the structuring of the numbers though, lies the real value in social data: The insights. Last week I found myself in a room full of data geeks (my idea of heaven) listening to…

Why storytelling is important when presenting social media insights

When thinking of research, data and insights, it’s easy to assume it’s all numbers and data crunching and not much else. However, the role of a good insights consultant is to be able to translate this data into tangible and meaningful information that can then be easily presented to senior…

Spectre infiltration: A Bond guide to social media

Mission from ‘M’, just in. You must infiltrate popular social media networks with highly dynamic content, and engage your targets where possible, as the Spectre network makes a worldwide offensive. You’ll have ‘paid’ support from Q branch in the form of cutting edge channel technology and the…

Market research doesn’t have to be costly

All brands, big or small, can benefit from market research. And it can feed into an organisation at any level – whether that is for something as big as a re-brand; a change in strategy; a product launch; or something as ‘simple’ as a seasonal campaign. However, market research can…

The evolving infographic: here comes the GIFographic

Did you know that there are almost 78 million search results for the term ‘infographic’? Content in the form of an infographic hit the mainstream in 2012 and its popularity with brands continues to rise steadily. Snack, share and stand-out There are plenty of reasons…

Demystifying the role of the Community Manager

Following recent conversations with various clients, marketers and other agency peers there seems to be an element of obscurity and misconception on the actual role of the ‘community manager’. The term commonly adopted for someone who sits on communication channels for followers, fans and audiences of brands, companies and networks around organisations or…

Facebook hopes to hear the Signal through the noise

Whether you are a budding blogger, a professional journalist, or just trying to ramp up your brand’s content portfolio, Facebook’s latest content offering could prove a useful app with which to familiarise yourself. For years, tabloid newspapers and radio stations have been citing celebrity comments prised from verified Twitter handles.

London Fashion Week’s digital makeover

London Fashion Week 2015 witnessed brands lighting up the digital world, from Burberry’s use of Snapchat, Hunter Original’s use of Periscope, and Topshop’s use of Pinterest. The digital world has introduced brands to a limitless audience. The use of Pinterest and Instagram in London Fashion Week enabled brands to show…

Planning for the unplannable

If you work in social media, you’ll be used to hearing the term ‘real-time’. It’s been one of the hottest industry talking points since Oreo’s ‘dunk in the dark’ tweet. In reality, using social media to communicate at speed has been on brands’ radars for far longer than 2 years.

There are more ways to screw up on social than a #fail

Everyone has heard about the spectacular fails on social media. But this isn’t a post poking at those brands that make mistakes. This is about raising the bar on the quality of social communication. Which right now, isn’t always that great. Social media marketing is on pretty much every brand’s…

The Social Media Makeover of the Wedding Industry

The UK wedding industry is worth around £10 billion every year, with an average of around £36 thousand being spent on each wedding (W.I.F.E). It’s an industry which is steeped in tradition; from the importance of wearing something old, something new, something borrowed and something blue, through…

Time to re-think: balancing content creation & content distribution

As serious marketers we are all well versed on the benefits of social media and content marketing. In reality as marketers, we have always produced ‘content’ anyway, albeit now the channels and types of assets have changed. We moved from print to website, brochures to PDFs & micro sites, seminars…

Christmas in July

No, this isn’t another blog about Amazon’s Prime Day. Nor is it a battle-cry for us all to dress in red suits and feast on plates of Turkey during the height of summer. I’m exploring why the brands who have Christmas ‘locked down’ in July, thrive in H2. The banking…

Telepathic Sharing, Laserbeam-Internet and Social AI – Zuckerburg Outlines FB’s Future

The recent Facebook “townhall Q&A” session with CEO Mark Zuckerburg has left the internet buzzing about what the future holds for the world’s biggest social media network. The hour-long session saw Zuckerburg fielding questions from everyday Facebook users and famous personalities such as Stephen Hawking and Arnold Schwarzenegger.

4 starter tips for effective real-time content optimisation

We all know the old cliché that content is king, and it is hard to argue. However, kings have a long and often bloody history of being toppled, so always need to be on their toes. They should be seen to be learning from and listening to their peers and…

Empower your workforce and stay ahead of the social media curve

Social Media is an incredibly fast paced and exciting industry in which new platforms, aps and blogs rapidly spring into the digital landscape. With social media facilitating innovative approaches to real time marketing, it has never been more important for marketers to keep their finger on the pulse of these continuous developments.

9 realities of real-time marketing

In a world where the average consumer expects a response within the hour (42%, Edison Research), and has the attention span less than that of a goldfish (8 seconds for humans, the goldfishes’ is 9 seconds), constantly connected from wherever they are – the prospect of ‘real-time marketing’ seems like…

Does social reflect public opinion?

“What’s Twitter saying?” “What’s the hashtag?” So entwined is social to our world, that to get the latest news we often go there first – but are we right to look to Twitter and other social networks to gauge wider public opinion? A study in 2013 by Pew Research showed…

Understanding the social journey from screen to holiday selfie

The days of visiting actual travel agents and waiting on faux leather couches to be served whilst being visually accosted by A1 posters of smiling families splashing in the waves and creatively bankrupt taglines (“New Zealand! Bring Your Mum!”) are long gone. A holidaymaker’s entire journey from skiving off work…

4 assessments brands must make before jumping into the multi-networking trend

As if you didn’t know already, social media is a noisy space. And the latest research from GlobalWebIndex (GWI) gives us one of the reasons why. Because on average people have 5.39 social networking accounts. Now that is a lot of chatter! But here’s the thing: for…

3 ways to uncover the best times to post on social media

Every 6 months or so another infographic appears informing us of the best times to post on each social media platform. Well I can tell you that most of these timings are unworkable. Useless insight that is meaningless. Why? Because the best times to post depends on a number of…

Finding your influencers through link listening

Knowing your influencers is a key goal for most companies. However, there is no straight forward formula, or right or wrong way to identify these evangelists. Repeated engagements and metrics such as Klout will help in assessing how engaged and how influential they are in their own merit, but without…

Not-So-Private Messaging Delivers Brand

Are private messenger platforms due an overhaul? The latest trends suggest that brands are looking to leverage their customer interaction with product information, advice and sheer selling. Is private no longer private, as the messages get commercial? Private messaging has been around for yonks. In the late 1980s the arrival…

Let your interests speak for yourself

When it comes to customer segmentation, customers tend to be pushed into pre-fabricated segments driven by criteria such as demographic, age, and income. And as we become more sophisticated, transaction details, online usage and CRMs have allowed for more specific segments. Focus groups and surveys provide even more data. However,…

The importance of regular social profile audits for brands

How many social networks do you have a personal account on? Now think about how many you actually use on a regular basis – those two numbers will most likely be different, and from a personal perspective that is not necessarily a negative. Now ask yourself the same questions about…

Which brands made the most of Chinese New Year on social?

Fireworks illuminated the skies across Asia as millions celebrated the Year of the Sheep on Thursday. Wednesday night, Lunar New Year’s eve, was marked by loud booms as people set off firecrackers across china and families came together to enjoy the festivities. In China over 600 million people use online…

6 uses for Bing Translate in Tweetdeck

Bing, the Microsoft owned, ever-growing search and data resource has returned its translation feature to Twitter-owned monitoring suite Tweetdeck. Originally introduced in July 2013 the service offered users a two click option to get quick and dirty translation of any none-native language tweet in…

Content Marketing and Social Media in 2015 – the predictions

As we near the end of yet another jam-packed year we take a look at a selection of content and in social media predictions as forecasted by leading industry experts. Here are some our favourite predictions from the clever folk over at Strategy Digital: Content will continue…

Are All of Your Ads Being Blocked? The Rise of the Adblock

It’s been a tough time for advertising execs as the industry fights on several fronts; with first the news that half of media spends on display ads via Google may have been wasted on “non-viewable” impressions, to…

5 Ways to Optimise Content for Short Attention Spans

With 8 in 10 adults in the UK adopting the “second screen” culture and indulging in the availability of endless entertainment and information online, attention spans have dwindled from 12 minutes to 5 minutes over the past 10 years in our offline lives and…

Breaking traditional marketing models – reactvertising, real-time, agile, social command centres and other such buzz terms

This post has been inspired this week by a hell of a lot of model drawing, inter-brand and agency conversations – scoping the models that will shape our clients in 2015 based on sterling work during this year so far in the real-time social arena. Then this video came up,…

5 great tools to discover fresh and relevant content

Sourcing fresh content that genuinely engages and adds value among your community is always a challenge. Making sure you discover content that is not only fresh but also on-trend and totally relevant for curating back to your social following is key to gaining positive…

5 Reasons Why You Should Be Using Infographics

5 Reasons Why You Should Be Using Infographics The use of infographics in marketing and on social media is nothing new but here are a few reasons why you should be using these incredibly versatile tools; 1) 90% Of Information Transmitted To The Brain Is Visual. Your eyes have more sensory…

Cleaning out the internet cobwebs here comes: Facebook Rooms

Last week the guys over at Facebook Creative Labs launched a new app ‘Facebook Rooms’ – the app seems to take inspiration from the 90’s style chat room where users can create ‘rooms’ based on a specific topic of interest. Rooms can be created around themes ranging from skateboarding and…

Cosmopolitan Skillsets – Linkedin Maps the Skills Unique to Each City

Linkedin, the “Facebook for business” has released maps of the USA and Europe converting user’s professional skillsets data by city and area. A welcome step towards providing visualization of Linkedin’s unique mountain of data, the maps released last week provide a…

5 steps to B2B Real-time social for Thomson Reuters

Yesterday we wrapped up a social command centre for the Thomson Reuters brand Accelus OrgID. It has been a week of frenzied content creation, tweeting and posting. All designed to amplify the company’s presence at Sibos 2014 (a major financial trade conference) and drive leads. And in our experience, real-time…

How the fashion industry is leading the way in digital

“Luxury retailers are leading the way with in-store technology” was the title of an article that I read recently and something I have been watching for a while. Yes, because I have a natural interest in fashion but also for me I really believe that the fashion…

Are social logins the real power behind paid social?

It’s more or less been accepted that with targeted advertising online, be that AdWords or social, the main drivers of the targeting algorithms lay in your browser dropping cookies and particularly in social, your likes, shares and other forms of engagement. However is the rise of…

Timehop knows what you did last summer, and the summer before that.

Timehop The app service that sends you a reminder of your updates of this time last year, 2 years ago, 3 years and so on, is by no means a new app. However their more recent functionality changes have increased downloads and driven engagements, now enabling users…

Dom Dwight: creating inspiring social content without big budgets

Last month we were joined by Bettys & Taylors of Harrogate, perhaps better recognised by their brands Taylors Coffee and Yorkshire Tea. Brand Communications Manager Dom Dwight, AKA Coffee Enthusiast, delivered a presentation on creating inspirational social content. The outcome? We all left feeling rather inspired! Funny and endearing, Dom…

Social Trailblazer Awards champions social media innovators

Today’s social media practitioners are digital pioneers. They are setting benchmarks and establishing best practice for businesses all over the world. They are setting the social media agenda, and we think it’s time they were recognised by the wider industry for their outstanding contributions. So we are shining…

Facebook wants your data!

Want to learn more about your customers? You can with Facebook’s new ‘Audience Insights’ tool! Whilst the feature is currently only available in the US, UK marketers can expect to see a wider expansion in a few short months… And we can’t wait to get our hands on it!…

Is UGC the future of visual social media?

Over the past year or so a new model of community management has emerged, long gone is the 90-9-1 model. Passive observers are minimising and hyper contributors are increasing, motivated by the sheer desire for social recognition. People have greater accessibility to contribute and are more…

Content Marketing Score and LinkedIn resources not to ignore

LinkedIn’s recent set of proposition from their marketing solutions team again illustrates the focus the platform is placing on content, and being the centre point for your daily fix of industry news and views. After announcing widening the publishing platform up to all users, LinkedIn have…

Search results for "trends"

Naughty or Nice? Pinterest’s got it sorted

What will be in your 2018 social strategy?

Shoppable Posts on Social

When Solo Apps go Social

Why the Stage is Set for Social Commerce

An I.F interview with Nick Entwistle of One Minute Briefs

Is instagrammability the new advertising?

Facebook Continues to Dominate. But Why?

The online consumption of Sports

The GIF that keeps on giving

4 key metrics to measuring your social campaign

6 steps to a smarter smartphone social strategy

Now Instagram lets you curate your own Collections

4 ways to increase your CEO’s social media presence

Strategic Authenticity in your Social Presence- oh the irony!

Big changes to Snapchat ads

Taking your customers on a social media journey

Social Media & Employees

Building 8 and the Future of Social

K.I.S.S. Your Social Media Marketing for 2017

How to tap into Christmas TV on social

Are travel brands missing out on Snapchat?

How to choose the best social media channel for your business

Teens: The Multi-Networking Generation

6 Last Minute Holiday Season Social Tips

Just Why Is Video So Important On Social?

5 key Social Media learnings from X Factor

How B2B brands can avoid defaulting to job titles when segmenting in social

Facebook Trending Update Goes Awry

4 key perceptions of social media by a Gen Y focus group of one

How to get your hands on the best social media talent?

How much should your social advertising cost?

Is this the beginning of the end of social media – hell no!

You walk the walk so why not talk the Twitter talk?

The golden rules for B2B social messaging

Your social channels must be managed by an expert and NOT office junior!

12 years in social – the lessons we have learnt

What Does Social Media Say About You?

Twitter is a troubled 10, but brands shouldn’t worry about that

Social customer service doesn’t increase complaint volume

Keeping a Content Library

Pah! Millennials have nothing on Oldies when it comes to social media

Take real-time social listening to the next level

Safer Internet Day

Get the inside scoop on Twitter’s plans for 2016

Why do people share Be like Bill memes?

Is Twitter doomed?

Darwinism amongst social media platforms

Is the Demographic Dead?

Keeping customers happy when implementing a social media strategy

New Year, New Tech, New Content Opportunities

28 things guaranteed to happen in social in 2016

8 fundamentals to an award winning paid social campaign

Defriending, unfollowing, decluttering your social profiles

5 things you’re (probably) not doing on social media

Spotting the patterns, puzzles and predictions in social data

Why storytelling is important when presenting social media insights

Spectre infiltration: A Bond guide to social media

Market research doesn’t have to be costly

The evolving infographic: here comes the GIFographic

Demystifying the role of the Community Manager

Facebook hopes to hear the Signal through the noise

London Fashion Week’s digital makeover

Planning for the unplannable

There are more ways to screw up on social than a #fail

The Social Media Makeover of the Wedding Industry

Time to re-think: balancing content creation & content distribution

Christmas in July

Telepathic Sharing, Laserbeam-Internet and Social AI – Zuckerburg Outlines FB’s Future

4 starter tips for effective real-time content optimisation

Empower your workforce and stay ahead of the social media curve

9 realities of real-time marketing

Does social reflect public opinion?

Understanding the social journey from screen to holiday selfie

4 assessments brands must make before jumping into the multi-networking trend

3 ways to uncover the best times to post on social media

Finding your influencers through link listening

Not-So-Private Messaging Delivers Brand

Let your interests speak for yourself