B2B social media Immediate Future

B2B social media

It’s that time of the week again! Take a look at the latest happening in the world of social media: Pinterest is now available in Afrikaans, Croatian and Bulgarian languages Pinterest is expanding its language options to Afrikaans, Croatian and Bulgarian. That makes the platform available in 41 languages to…

At our recent B2B Social Trailblazers Summit, we explored what the future may hold for businesses and buyers alike and discussed why a more daring social media strategy is essential to deliver impressive and quantifiable results. If you want to be remembered, your content must be…

View the most recent social media news.

Hot off the press, the latest B2B social benchmark stats for your 2023 plans.

LinkedIn recently released a guide about how to boost creative content performance. Today’s blog gives you a sneak peek at some of the important highlights and attempts to understand why so few marketers have the data and examples necessary to convince brands…

Let’s talk about stress and anxiety in the workplace and how to deal with this.

Attending the B2B Social Trailblazers Summit last week opened our eyes to B2B marketing in a way we never expected. IF has worked in the industry for years, but garnering insight from so many people across it helped us to scope out what challenges are coming down the line. Aside…

Why use Instagram to Promote your B2B Business?

It’s that time of the week again! Take a look at the latest happening in the world of social media: LinkedIn introduces new security features LinkedIn is adding new profile features that enable verifying fake accounts, as well as boosting authenticity. Find out more here. And Twitter…

YouTube celebrated its 17th birthday earlier this year and the platform announced a few new upcoming design elements and product features. The intention is to make the app look and feel ‘cleaner, more lively’, and easier to use for different purpose. The biggest update is ‘pinch to…

The constant stream of fresh social media insights that appear daily can be challenging to follow. We got you covered! The newest social media news are here.

Most of us have a brand we align with – either due to its values or simply because of its downright brilliant products. But how important is the brand’s alignment with various incidents, politics and cultures influencing our buying decisions? It was amazing to see every company (yes, literally every…

Learn 6 techniques for getting attention and converting it to action using social media copywriting.

In line with this year’s World Mental Health Day theme 'Make mental health and well-being for all a global priority' we're sharing our tips and tricks on what works best in our agency to manage mental health and stress.

Check these TikTok Community Guidelines Enforcement Report insights

In today’s blog piece, we’ve laid out our top four reasons why diversity and inclusion are essential in the workplace.

Marketers hear ‘B2B’ and default to LinkedIn as their primary focus for their next paid campaign – and while the decision to incorporate LinkedIn is wise, it’s also important to broaden the horizon and look to other platforms to increase brand awareness. By siphoning off some of the ad budget…

Check out the most recent social media news.

LinkedIn is known to be the main social media channel for professionals. It’s the place for B2B businesses, and the vast majority of users are there for a common reason: work. It can be an active search for employment, clients, business opportunities, etc. The problem comes when it is only…

There is an argument for too much general content and not enough high-quality content in the world of social media. Each account may have its own purpose – and while each post will carry a different objective – a follow, a like or even a link click – the ultimate…

It can be difficult to keep up with all of the new social media insights that emerge each and every day. Don’t worry, we’ve got you covered! Check out the most recent social media news.👇

Your B2B social strategy needs to be smart and flexible, Here are 5 expert tips for your 2023 plans

It’s that time of the week again! Take a look at the latest happening in the world of social media: Meta introduces a new initiative for digital artists Meta is launching the Creators of Tomorrow showcase, which highlights diverse individual talents across Europe, The Middle East and Africa. Find…

Every purchase – whether you’re buying an ice cream at the local shop, or investing in service expertise from a leading technology brand – has a story behind it. Its origin is normally from a point of resonation – while this may seem obvious, it’s alarming how many brands can…

The accounts you follow are a huge reflection of your business’s social media strategy. Associating with accounts that have nothing to do with your industry, target audience, or the products/services you offer, will make your strategy look random, disorganised, and possibly even spam-like. Today we’re looking at how you can…

TikTok data shows that 70% of mobile gamers say the platform is a great way for developers to get their attention. Should all brands be paying attention? The short answer is yes. In case you missed it, TikTok released a guide earlier this month for marketers…

Make your B2B campaign count! Customers look to expertise before products – how can you leverage your staff and website collateral to make an impact?

When it comes to promoting your brand on social, hashtags can be a key way to drive views, likes, and shares.

It’s that time of the week again! Take a look at the latest happening in the world of social media: WhatsApp adds new privacy tools WhatsApp has announced additional features for more privacy, protection, and control for users. Find out more here. And YouTube is adding features…

Instagram never stops to surprise us, and users have complained about its updates for a long time now. In today's blog, we explore the latest updates about Instagram.

Take a look at the latest happening in the world of social media in our weekly social snapshot.

The B2B buyer journey is becoming more complex than ever before. Multiple stakeholders and buyer influencers are at the heart of any purchasing process for businesses – and for B2B social, the breadth of audience that can be influenced is growing. The challenge for those looking to sell over social…

It’s that time of the week again! Take a look at the latest happening in the world of social media: Instagram tests a ‘Notes’ shelf The platform adds a Notes shelf into your IG Direct inbox, where you can post status updates, or whatever you wish, to be shared with…

Are you looking for a way to improve your copywriting? In this blog, we help you with everything you need to know about copywriting and how to create awesome copy to boost your rankings and satisfy your audience at the same time.

Finding your target audience can be the easy part, but getting them to engage, click and follow is a whole other process.

4 marketing trends in 2022

Take a look at the latest happening in the world of social media on our latest Social Snapshots.

Branded Likes, coming to a Twitter near you.

TikTok is becoming the new gold for Marketing, find out 5 accounts Marketers should follow.

Have a look at the latest happening in the world of social media through our social snapshot!

With so many metrics out there, the world of social media can be confusing when creating a report. Each social media platform uses different analytics to track performance. What metrics to track depends on what the goals of using social media actually are. In order to understand what metrics to…

Discover how to make visuals for social media go the extra mile and stand out from the crowd!

Take a look at the latest happening in the world of social media.

With so many social media news popping up every day, it can be hard to stay up-to date. We’ve got you covered – take a look at the latest happening in the world of social media: Twitter adds audio translations for visually impaired users Twitter announces a new Accessibility section…

Running out of ideas on what posts to share on LinkedIn? Looking to create something engaging that would also perform well on the professional social network? Don’t sweat it! Here are a few quick wins for content you can share every day in a week. Check out the full infographic…

Our mantra is “Breaking the Social Boring”, so when we heard Onalytica was hosting a webinar on just that, we had to take part. As part of an Onalytica expert community series, we joined a group of social media experts to explore how to create less boring content. Our own…

It’s that time of the week again! Take a look at the latest happening in the world of social media: YouTube adds a new option for automated captions YouTube has taken a new step in improving the use of subtitles in its app by adding automated captions.

Choosing a marketing agency to help with your business can be a big decision. In all industries, some businesses are genuinely good at what they do and offer a great service. Others think they are good but simply… aren’t It can be difficult choosing an agency that will…

Do you create content that aligns with what your sales team’s expectations and needs are? In many cases marketing and sales teams happen to not line up their activities which can lead to a disconnect in what the brand is communicating with them. A recent study by…

There’s no doubt that engaging an agency to support on your social media efforts can have countless positive effects on your business – you can tap into subject matter experts, leverage a team of experienced creatives, and deliver thumb stopping campaigns (to name a few). But finding a…

With so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media: Twitter adds a new option for creating GIFs Twitter…

Social media is everywhere and it has become one of the primary marketing channels over the last two decades. We are looking at StatusBrew which has shared significant social media stats that marketers should know in 2022. Facebook Statistics 2022 With over 2.8 billion monthly…

It is now just over 11 years since I started my career. Whilst, the vast majority has been spent working inter-agency alongside other agencies from a plethora of various marketing disciplines such as PPC, POS, ATL on integrated campaigns, my entire career to date has been spent working exclusively within…

Imagine a world free of stereotypes, discrimination, and gender bias. An inclusive world where diversity is valued and celebrated! March 8th is International Women’s Day – one of the most important days of the year for individuals, organisations, and communities to celebrate women’s achievements, raise awareness about gender’s equality and…

Last year we saw the launch of our Technology CMO Outlook Report and it’s time to revisit how tech CMOs from prominent brands like Adobe, Worldpay, Siemens, and SAP shape the future of marketing. We joined forces with Copy House to put the flesh on the bones of the normal…

snip

With so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media: Pinterest celebrates Women’s History Month by launching a new…

Are you getting questions from the boardroom around the impact and value of social media? Are you being challenged on your reporting? In today’s blog, we’re discussing again how to prove the value of social media to your organisation, taking you deeper into the subject and exploring the measurements your…

In recent years the spotlight has very much turned to Mental Wellness in the workplace. In short, we need to be mindful of the importance of our mental well-being as it can have such a profound impact on both performances in the office as well your personal life. In short,…

Crunching the data and turning it into insight is what we’re all about – BUT… you’ll be failing if that’s all you focus on. Proving the value of social back to your organisation can be challenging – we’ve got some ideas about how you can best do this. “We can’t…

Not long ago, marketers wondered if their brand had to be on social media. Today, we know the answer is a big YES. So now the question is… which social media channel should your brand be on? How can you choose the most suitable social media channel for you? Very…

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot. 👇🏼 LinkedIn tests new option…

Crafting thumb-stopping social creatives is hard, but it’s even harder if your briefs are too vague, or even worse, too prescriptive. Today, we’re taking you through the do’s and don’ts of briefing for social media, with an example of how we approach briefing as well. But first! What is briefing?…

There is so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: Twitter adds a ‘Super Followers’…

Most marketers would agree that social media can have a big impact on brands and businesses. But the first step you need to take is setting up the right goals for your campaign. A social media goal is what you want to achieve within your activity as a marketer. It…

In today’s blog we’re looking back at the iOS 14 update and its effects on Facebook ads. Stick with us as we take you deeper into the subject, exploring the impacts, changes and how you can handle it. Apple released an iOS 14 update for advertisers (IDFA), which…

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot 👇🏼 Twitter is launching its NFT…

Brands in the food industry, are you still relying on recipe content and fancy photos of your food to generate engagement? This is especially important if your marketing strategy needs to encompass B2C as well as B2B – we’re here to remind you that you’ll need to do more to…

With so many social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: TikTok adds insights on…

Before we begin, I need to ask you a simple yet divisive question. How much do you care about the look of your Instagram profile? The answer to this has changed over the years, being crucial in the early days where people would comment on the aesthetic of your profile…

As marketers, we’re programmed to reach our target audience at every opportunity we can think of. But as an end user, there’s nothing more annoying than consistently being spammed by ads and messages that 1. You’ve already seen or 2. Aren’t relevant to you. So how do marketers serve ads…

Social media is for everyone. No matter your age, gender, or interests, there’s something out there for you. And similarly, for businesses, there’s someone out there for YOUR brand. To succeed with social media marketing, you must understand who your audience is. Where are they? What do they want to…

It’s 2022 and people around the world are setting their resolutions for the new year. If you’re aiming to make this year more productive on social, here are a few simple New Year’s resolutions that can help you improve your brand’s presence. Creative visuals With visual platforms…

It’s that time of the week again. Have a look at the latest happening in the world of social media through our social snapshot: Twitter adds auto captions for video uploads Twitter has announced that all videos within tweets will have auto captions, providing more ways…

Today we’re looking back at old school social. Asking what worked in the past in the world of social media and how it might work again in today’s new landscape. What can we learn and how can we go back to benefit the future? A couple of years ago, social…

Marketers, it’s that time of the year again. With less than a month until New Years, we’re looking ahead at trends that will dominate in 2022 on social media. TikTok remains the biggest influence on social In 2020, TikTok was the world’s most…

There have been some rumblings over at YouTube these past few weeks, with rumours circling that they will finally be giving the axe to the dislike button… With rumours turning out to indeed be true, this update will be rolled out site-wide within days! DUN DUN DUN Like any other…

With so many social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: YouTube enables reusing…

This is part two of our Employee Advocacy: overcoming hurdles series. For part one, click here: https://immediatefuture.co.uk/blog/employee-advocacy-overcoming-hurdles/ We’re back with our employee advocacy series, recapping all the great insight that was covered in our recent webinar Fixing Holes in Employee Advocacy with Katy Howell, CEO…

Ho-ho-ho…It’s nearly that time of the year! There is no doubt that festive seasons are a perfect time to take advantage of social media and create some awesome marketing campaigns to remember. Here are a few ideas on how to make a Christmas campaign that will capture…

Here at immediate future, we are always testing new and exciting things to help us continue breaking the social boring. Recently, the design team stumbled across a design platform called Figma. A platform that enables users to work on a single document at the same time, working seamlessly…

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: Facebook’s ‘Meta’ name change…

Following the success of our first webinar Talkin’ ‘bout ‘employee advocacy’ revolution, we invited our panel of experts for a follow-up conversation to help tackle the challenges that businesses face when building and growing an employee advocacy programme. Katy Howell, CEO at immediate future, was once again…

Spooky season is the perfect time to start creating engaging social content that grabs your audience’s attention. There are many reasons why you should consider a Halloween campaign as a marketer, but let’s stick to the obvious one – it’s a significant event that’s celebrated worldwide. Although the…

There are two important steps you need to take before building your brand from a starting point. The first is to gather as much information and input from key stakeholders as possible. Start with the ‘Why’ – ask questions like: ‘Why your products or offerings great?’ ‘What problem…

The evolution of writing copy for social media has been a dynamic and sometimes confusing journey. The days of winging it are long past us and now specific and sometimes prescribed styles of creatives and copy will resonate with specific social platforms and brand profiles. While this…

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: Twitter removes live stream guests’ s option…

As I am sure many of you know, Facebook suffered a major outage yesterday (Nearly 6 hours to be exact!). With chaos on the streets, many users fled to the safety of other platforms such as Twitter, Linkedin and, of course, Tiktok. Problems were reported across the world,…

Briefing for social creatives isn’t always as straightforward as many people think. To help make sure your social briefs always hit the mark, we’re going to run through some quick tips you should always keep in mind when briefing yo ur designers to ensure that you’re collaborating and outputting effectively.

Writing social posts is easy, isn’t it? Just hop on twitter, whack in 240 characters and watch the leads and conversions come flying in, right? In an ideal world, sure. But curating social posts that both resonates with your target audiences and encourages them to engage with you is trickier…

Another week, another social snapshot. Have a look at the latest happening in the world of social media: Facebook is introducing ‘’Community Awards’’ Facebook is testing a new feature called ‘Community Awards’ to encourage engagement in groups. Find out more here. Snapchat launches…

Facebook has changed over the years and has become one of the more complex platforms. This can sometimes make it a tricky to maximise value from your Facebook marketing. We’ve got you covered though. Stick with us as we take you through the best practices for Facebook…

This week’s Social Snapshot is here! Let us take you to the latest Social Media updates. ‘LinkedIn Learning Hub’ to provide a more comprehensive overview for both individuals and businesses. ‘Learning Hub’ to more users, makes 40 popular courses available for free. Find out more…

We’ve all explored moment marketing before, but frequently, when brands try to weave in social media to a moment marketing strategy, they often lack agility and are doing it off the cuff, resulting in average results. To elevate your social media marketing moments and ensure they’re hitting…

In the past year there has been an increasing trend of brands using their social media platforms to support various causes. Social media has shifted from a place of ideas sharing to one that educates and inspires. Supporting a good cause on social can be one of the…

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot: Facebook is donating $3…

Excelling in social media depends on many factors. Precise targeting, elaborated content strategy, proper measurement, and testing, etc. It is a whole structure in which each part must be studied and properly planned to be successful in social. But if you look at paid media, things can get…

The process of social listening can be powerful for your marketing strategy if used effectively. Listening to, and monitoring the conversations happening online around businesses, products, specific conversations and much more, can help marketers create successful social content and truly get to know audiences on a more emotional…

With social media news popping up every day, it can be hard to stay up to date. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot: TikTok launches a new parents guide…