KP07_Blog-Square-2019

Social Media Marketing in 2020

This past decade saw leaps and bounds in the social space. To name a few – we saw the launch of Instagram and Pinterest, data breach scandals with Facebook and massive breakthroughs in video apps garnering nearly 1.5 billion TikTok downloads. The sector seems to be changing daily, with new updates, tools and algorithm changes…

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Graphic Design Trends for 2020

  Companies have been making use of eye-catching visuals for a while now, more so within the past year.  All you need to do is take a look at the Apple App Store and see the gorgeous illustration for their stories, and with the end of the year fast approaching, we can’t help but notice…

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Discover the benefits of social listening

Social media marketing benefits businesses in many ways, not least as it facilitates a unique, direct relationship with your customers. However, many businesses, despite having and managing a social media presence, are failing to recognise one of the key benefits of this media – social listening. What exactly is social listening? Social listening is the…

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Sourcing evergreen posts for your social media platforms

Creating and finding content to share on your social channels never ends, it is a lifelong commitment. And it is true that timely content is crucial to engage your following. But you don’t need to pressure yourself on just creating newsworthy posts; evergreen content can be posted in ‘quiet times’ too. So, what are evergreen…

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KP06_Blog-Square-2019

Is there a new social platform on the block?

Wikipedia co-founder Jimmy Wales has launched an ad-free social media platform, positioning it as ‘The Anti-Facebook.’ It’s major differentiator? It will not run on an ad-funded model. Rather, Wales aims to fund it on donations, similarly to Wikipedia.   Introducing WT:Social The new social platform hopes to combat ‘clickbait’ and misleading headlines, giving its members…

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