New features galore this week – join us as we go through all the tools you’ll be playing with in coming months with our Social Snapshot: Instagram has replaced Nametag Codes with QR Codes to quickly connect users Back in 2018, Instagram launched what it called ‘Nametag Codes’ – essentially QR codes for profiles…
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A lot happened this week in social, so we’ll get right to it. TikTok continues to gain rapid momentum and the social giants are trying to keep up, so we’re seeing a lot of advancements in AR functionality. Moreover, the upcoming US Presidential Election has led to significant questions and advancements regarding fact-checking and censorship.…
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Successful social media campaigns are achieved not by a single “viral” tweet, but by experience, understanding and preparation – there are SO many hurdles that social media marketers have to leap, and often because social is seen as “easy”. We’ve got news for you, it’s not! Job Interviewer: So how many years experience do you…
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Twitter is rolling out new settings that will allow all users to control who can reply to Tweets. It’s a feature they tested earlier in the year, but now we’ll all be able to start limiting who replies to our content. So, what does this actually mean? We see two options: 1: Meaningful conversations By…
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OMG! Have you seen the latest lockdown content from Nike? Wow! Now this is the content we need to entertain us. Nothing can stop what we can do together. You can’t stop sport. Because #YouCantStopUs. Join Us | https://t.co/fQUWzDVH3q pic.twitter.com/YAig7FIL6G — Nike (@Nike) July 30, 2020 I know Nike have deep pockets, but you don’t…
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The B2B landscape is an interesting one. There’s a common misconception that B2B organisations are low on usable content, but it’s simply not true. The landscape is actually flush with more information and eye-catching, challenging content than perhaps a lot of businesses realise. What do I have right now? Think back to the white papers…
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Writing for social media ads might seem like a no-brainer, but there’s a lot more involved than you may think. Social media is a noisy landscape, and you can’t simply rely on your creative to get your audience’s attention – you need them to buy into what you’re selling (and saying). We’ve rounded up some…
Read MoreNo time to go through all the social media news of the past week? Don’t worry – we’ve collated it all for your easy perusal. Take a look: Facebook’s Q2 results beat estimates Facebook has beat its Q2 estimates, reaching $18.69 billion in revenue and 2.7 billion monthly active users. The majority of Facebook’s…
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Call-out or cancel culture has been around for some years now. But like many things in marketing, it’s accelerated in importance over the last few months. Brand values have moved centre stage and what you stand for matters more than ever. The impact of #cancel is seen whether you’re famous or a recognisable brand. Take…
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Increasing engagement on social media can sometimes be difficult – just because one thing works for one company, doesn’t necessarily mean it’ll work for yours. With over 3.6 billion people using social media worldwide and algorithms constantly changing, companies need to be smart. But what counts as engagement? Engagement on social media can be measured…
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