Excelling in paid social media

Paid media is a complex and ever-changing beast that can make success on social particularly difficult. Especially if you don’t take note of the regular adaptations to features, functions and most importantly algorithms – recently there have been some big changes. Understanding algorithms is key for knowing what you need to do with your content…

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Space tabs?

  As we all know and have seen, Twitter has been working on their Spaces tool and more specifically trying to improve their Spaces experience.    Currently, the only way to join is to open the Twitter app at the right time that a “Space” is in progress, they show up in the Fleets bar…

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How to balance your brand to get social attention

Since McDonalds and AutoTrader talked about being bold with content, it has been front of mind for me. I cannot stop thinking about the minutiae of being brave with social comms.  It matters. Social is so noisy, you need bold content to grab attention. But it is a complex challenge – being brave is not…

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Stand out from the crowd…Sometimes

On social, its crucial for brands and identities to sometimes stand out from the crowd, to create content that engages users and makes an impact.   Making the same content as others can appear stale and overdone, so there is a lot of pressure to create content that can be thought-provoking or impactful. When done…

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Social Snapshot – 10.03.2021

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know…   Twitter’s restricting ad replies The news we’re welcoming with open arms! After rolling out the…

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