facebook Immediate Future

How brands must work with influencers to stop breaking the ASA rules

Last week, Marnie Simpson was rapped firmly on the knuckles by the ASA for breaking CAP code rules and promoting brands without making clear she was paid to do so. There was coverage across OK!Magazine, BBC, Sky News, Daily Mail and so on. High…

800 million users and counting…

If you still haven’t considered including Instagram as part of your Paid Ad spend, I’m hoping by the time you’ve finished reading this, you’ll change your mind. From its launch in October 2010, Instagram has become one of the most popular Social media channels with 800 million active users.

Twitter and LinkedIn are getting new video ad formats

With the near constant innovation we see from Facebook’s ad offering, it’s easy to forget that other social media platforms release new products from time-to-time. This week there have been two announcements that have got us excited, and they’re both about video. LinkedIn First up LinkedIn is FINALLY testing…

Scroll and Save for Later

Scrolling through our social feeds has become routine to us, but it’s also something we do to pass the time. Wake up, scroll. Boring commute, scroll. You might feel like you’ve missed out on something today if you haven’t checked the latest Tweets, scrolled through Instagram or checked your Facebook…

Serious Social 17/10/2017

Keeping in line with keeping things fresh at IF, we’re giving 60 Second Social a shake-up. It’s now called Serious Social. Sometimes, there’s just too much news to fit into sixty seconds. The second tweak to our news format is that we’re going to be interviewing members of the…

A look back at a summer of travel on social

Summer holidays are a distant dream for most of us, now that we are headed towards the end of the year. All we’re left with are the pictures and memories on social media. Whilst we look fondly back on this summer, the Travel industry can use this post-holiday…

Snap with a bit more substance using Context cards

At IF, we’re all about creating a meaningful connection between the Ad products of Social platforms and the marketing strategies of our clients. Ever since Snapchat went public, it’s been really interesting to see a delay in waiting for them to launch a decent, competitive Ad proposition. The evidence…

Now you can sing emoji….

Got a favourite emoji? Now you can listen to songs based on them, with a new music recommendation update on Facebook messenger. Sooo 2017! Facebook and Apple have joined forces to create an Apple Music bot that recommends specific songs or playlists based on one particular emoji. If you prefer…

Vanity metrics are bovine dung

Remarkably, the desire for vanity metrics is on the return. Why? Well, I’ve not got a tangible answer for you. Lazy marketers lacking robust experience? Increasing board pressure? Perhaps. Vanity metrics are the devil of Social Media. At immediate future, we’ve worked hard (for many years) educating clients, and industry,…

Twitter tests Twitter lite – but is it too late?

Developing countries don’t have the same access to Internet facilities as we have in the West. The high cost of data on mobile plans and poor infrastructures mean that it is harder for people living in developing countries to access social media networks. To remedy this, Facebook has…

School of life is never out for summer. How do you keep on learning?

School of life is never out for summer. No matter what job you do, there’s always room to learn more, especially if you’re a perma-switched on curiosity driven creative. Your employer could (and should) be looking to develop you in your role, either by team training or on an individual…

Introducing FrontRow…

Never one to go out of focus, FrontRow is the new wearable camera from WiFi product maker, Ubiquiti Networks. The gadget is made up of not one, but two cameras; one on the front and one on the back, so its guaranteed not to miss any of the action. It’s…

Will Watch wear the crown?

When Facebook first announced Watch, there was scant enthusiasm for its offerings, and that didn’t change over the months as information about the first programmes available were released. Now the platform is being trialled to a select group of users in the US, we’ve been taking a closer…

Step-up, stand-out and succeed on Instagram

Yet, Instagram has over 700m active users (that is almost 6 x that of Snapchat) and 400m daily active users (It’s reported to be the second most engaged platform after Facebook). 75% of total Instagram users are outside the US and over 80% are connected to brands…

WhatsApp isn’t just for your friends anymore…

When Facebook bought WhatsApp in 2014 for £11.4bn, it understood one vital thing – we like talking to our friends. As technology has changed, so have our habits – we’re not picking up the phone to talk any more, we’re picking up the phone to text. This makes messaging platforms…

Happy 10th birthday hashtag! But was 2007 a socially vintage year?

One of the friendlier pieces of social news this week (that’s not Snapchat slump related) was the celebration of ten years of the hashtag. That humble little symbol that identifies messages on a specific topic blew out the virtual candles after a decade of activism (#blacklivesmatter), brand brilliance (Always’ #LikeAGirl)…

60 Second Social 23/08/17

We’re not decking the halls just yet, but as September looms the big focus will be on where you will spend your paid this Autumn and Winter for upcoming Christmas ad campaigns. It’s a key part of the ad mix, so, which platform will be unwrapping…

How to make the most of the new video tool on LinkedIn

Facebook, Twitter, Snapchat, Instagram… You can’t really escape videos on social media! Up until now, LinkedIn was resisting the temptation, but not anymore. The professional network has also succumbed to the video’s charms! So, what does the platform offer in terms of video creation and how can you integrate it…

Why Google+ remains important

Back in 2010 rumours began to surface that the big G was working on a new social platform. I encourage you to remember what a carefree time 2010 was. Usain Bolt was world sportsman of the year. Barack Obama still had, mostly, black hair on his head. Sophie Dahl married…

Is instagrammability the new advertising?

In our ‘blink-and-you’ve-missed-it’ digital world, social media is leading the way in which most of us receive information. Instagram’s influence continues to grow. The platform topped 700 million monthly active users earlier this year and Instagram Stories reached 250 million daily active users just over a month ago. As we’ve been…

Instagram Bulks Out Its Live Capabilities With Collaborative Videos

A new Instagram feature lets users team up to broadcast live videos, opening up all kinds of possibilities for collaboration. The latest update is one in a string of changes to both Facebook and Instagram, intended to encourage more people to use live video on their platforms. While it’s only…

How social media can drive brand loyalty

Ever heard the saying that quality is better than quantity? It hits the nail on the head when it comes to your social media community. There’s currently over 1 billion monthly active Facebook users ready to engage, endorse and buy your product. Leveraging the social media market is no longer…

How the biggest brands use Instagram Stories

Time flies in social media, believe it or not it’s already time to wish Instagram Stories a happy first birthday. A whole year since the launch of Facebook’s first foray into Snapchat territory which inspired so very many knock-offs. We have recently asked if there is a place for so…

Is there a place in your life for so many Stories?

With news that WhatsApp Status has 250M daily users, and that Facebook is allowing users to share their Stories publicly, I’m beginning to wonder if there’s enough room in our busy lives for all of these Stories apps? And precisely which platform should I pick to share the intricacies of…

It’s time to get your Instagram Stories straight

It really is a constant battle between Instagram and Snapchat, but maybe, just maybe, it’s finally a little clearer which Stories your brand should stick with….for now! Firstly, Snapchat’s growth has slowed since Instagram Stories launched last August. There’s also been a 15 to 40% drop in the…

Instagram caters to the evolving needs of businesses

Here’s a great example of a social media channel listening to the needs of businesses today! Finally, we are able to see if our content works, measure the brand’s organic presence and optimise accordingly, all within the Instagram app. Since the introduction of business accounts last year, the new development…

60 Second Social 24/07/17

With Facebook & Twitter’s Q2 results looming this week, we’re predicting the future! We expect healthy results for Facebook, who have talked the talk & walked the walk when it comes to their new product offering. On the other hand, Snapchat still lag behind as their main focus…

Is Tinder actually doing Stories?

I am not, nor have I ever been on Tinder – which is some kind of a miracle for a person my age. (Don’t worry though, I lost my Tinder-ginity playing around with my colleague’s profile, and now it’s a regular pub past-time. I think I’m very good at it.

It’s a Millennial world out there

Millennial’s always want more. If you think something is new and upcoming, millennials are already ten steps ahead. With this in mind, they are also avid users of social media. However, it’s much more complicated than we think to reach them and keep up with what they want. Not only…

Why are brands slowly sinking into social mediocrity?

It’s time we talked about the mediocrity of social media. Brands that are filling the noisy, noisy, world of social with average content for the sake of being social. It’s been an issue that has been creeping up on us for some time, but it is reaching silly proportions now.

Instagram is testing “Favorites”

Instagram has noticed a strange phenomenon lately. People have started to create small, private accounts, so that they can share pictures with only a select cluster of friends rather than all their followers. In response, the platform (who’s smashing it lately, right?) has created a solution in the form of…

YouTube: King of the video castle?

We’ve always loved watching moving images. From the ancient zoetrope to retina-scorching 3D on a massive screen. The development of the moving image has been swift and rapid. One medium in particular looked to kill of cinema and rule the home roost. At one point, it looked like the ubiquity…

Is Social Getting A Little Too Personal Now?

In a constant bid to compete, the social channels are constantly innovating, finding new ways to keep our eyes firmly glued to our screens. In many cases, this has meant a series of copycat announcements (*cough* Snapstagram). In others though, the developments mean more invasion into our personal lives, and…

How to fend off the adpocalypse

It’s been a while since I’ve written about the ad blocking war that is being fought between advertisers and consumers. Every time advertisers find a way to get behind ad blocking enemy lines, ad blocking companies tinker around with a little bit of code and instantly launch a counter attack.

Twitter gets a makeover in latest update

I guess it’s been a long time coming, but Twitter has had a bit of a facelift. Its latest update, rolling out to iOS, Android and web users, is mostly cosmetic and cuts out the clutter of the old interface. The redesign comes after Twitter’s struggle…

5 reasons to use Messenger bots

We’re talking about bots a lot, and that’s because we really really like them! But somehow, people don’t always get why they are so amazing…so, I thought we would take a minute to give you 5 reasons why you should be using chatbots on Facebook messenger J Facebook Messenger has…

60 Second Social 19/06/17

This week we’ve got all the latest on Facebook and Snapchat’s new ad platform updates & features. Facebook’s new tools, value optimisation and value based lookalike audiences will optimise and add value to your ads. Snapchat have added a self-serve ad platform to their website, where you can…

00-Instagram is here – have you got the licence to post?

Nowadays, influencer marketing is playing a major role in brand marketing. It’s not a fad or a passing trend, it’s here to stay. From micro influencers, to stars with millions of followers, brands are investing a lot of money to place their products with the right people, and…

Snapchat Launches Self Service Ad Platform: Will you be joining the brand waggon?

Facebook did it, now Snapchat have made the financially lucrative choice to make their ads platform more accessible to small and medium enterprises. As the paid media specialist at immediate future, I have been waiting to sink my teeth into this new proposition since I wrote my first blog about…

Ensuring your event is a surefire social success

If you’ve gone to the effort of planning an online or even offline event, then you’re going to want the result to be a fantastic experience for everyone involved. It may seem obvious, but by breaking the planning into into pre-, during and post- event, you’ll be better able to…

Snap-to-store: can geofilters drive visits to store?

In April, Snapchat announced it was rolling out Snap-to store – a set of tools and analytics designed to help marketers track whether their Snap ads campaigns actually drove people to a specific location. Here is the diagram provided by Snapchat to explain how Snap-to-Store works: Snapchat has…

Dads on social? They’re well connected thanks to the Dad Network

Here at IF Towers there are some older dads in the mix. Yep, there’s traditional dad stuff like photos on desks, and dad jokes flying around, but as is our business, we’re living and breathing social. It’s not the sole preserve of the young. We invented it doncha know! So,…

The GIF that keeps on giving

These looping clips have come a long way since their creation 30 years ago. And it isn’t just the 18-25 year olds who are obsessed with video and GIF sharing; everyone else has jumped on the bandwagon too. Whether you love them or fear their infantilising impact on language, it’s…

Live Event Social Media Checklist

Pre-planning is absolutely vital to effective social media before, during, and after a live event. The recent evolution of live social has led to a mass increase in live video streaming and events are a huge part of that. According to…

Should your brand be on every social platform?

5 years ago, a lot of people argued that brands should be on every major social media platform: Facebook, Twitter, Instagram, Pinterest, LinkedIn, Tumblr. Now we’re wondering… was this such a great idea? Well, all things considered, probably not! Let’s look at how everybody spits out content online: news, press…

Snapchat announces new camera ads to draw in advertisers

In a bid to be a step ahead of Facebook, Snapchat has announced three new ad products, adding to the already trending lenses and geofilters. As Snap Inc. missed the expectations for its first quarterly earnings last week, it’s really not surprising that the pressure is on when it comes…

60 second Social 15/05/17

Last week marked the release of Snapchat’s quarterly results; in #60secondsocial we discuss what these results mean for their future and question whether their new features will be enough to expand their demographic and weather Facebook’s storm. Snapchat are reliant on their youth demographic,…

Why Snapchat should dump the chronological feed

Following Snap Inc’s first quarterly earnings report on Thursday there has been a lot of speculation around the apps battle against copycats such as Instagram Stories, WhatsApp Status and to an extent Facebook live. Two of the operational highlights of Snaps Q1 report below paint…

Snapchat’s Self-Serve Ad manager is finally coming!

Snapchat already has a variety of advertising formats available: sponsored geofilters, sponsored lenses and Snap ads, but up until recently you needed a big advertising budget to be able to use them (you needed to invest at least $10,000 for an ad campaign on the platform) Then, late last December,…

The future of the mobile industry and social media

The mobile phone has been a ubiquitous part of everyday life for over two decades now. Let’s pause to think about that because it’s something we’ve taken for granted. When you leave the house, the one thing you’re most likely to turn back for if you’ve forgotten it, is your…

From Stanford to Spectacles: The Snapchat Story

Ahead of its first quarter results announcement on Thursday, we’re taking a look at Snap’s history and most memorable moments: 2011: Stanford beginnings – Chances are you didn’t know about it then, but Snapchat launched in September 2011 and quickly grew its user base amongst university and high school students. In…

6 steps to a smarter smartphone social strategy

Social and mobile go together like Instagram and food porn. They are a match made in marketing heaven. Why? Because for every waking moment, consumers seem surgically attached to their phones. And according to the latest research, when it comes to social media, 80% of folk now access social via…

Up your Social Media game with Emojis

Whether or not you have embraced emoijs in your social media, it is undeniable that these pictograms have become a legitimate communication tool. They can convey an emotion and express thoughts visually. They add an additional level of context, in fewer characters. They’re fun, sometimes a bit silly, and you can…

60 Second Social 02/05/17

B2B marketers, meet your new best friend, LinkedIn Matched Audiences! The new feature includes three new targeting capabilities; website retargeting, account targeting and contact targeting. The new targeting options are similar to that of Facebook’s custom audiences, and Twitter’s tailored audiences, but will they prove…

Tumblr’s Cabana App introduces a new way to share video

Do you ever find yourself describing a funny video you watched days ago and not quiet getting it right? The most annoying thing is forgetting the name all together! Tumblr has the answer with its new app called Cabana. Cabana allows groups of friends to video chat and watch videos…

Are LinkedIn’s new targeting tools your perfect match?

Earlier this week, LinkedIn announced it has hit the 500 million user mark, with users from 200 different countries. Although this is modest in comparison to the extensive growth Facebook & Snapchat see, LinkedIn is still undoubtedly one of the best professional platforms, with 10 million active job listings and…

60 Second Social 24/04/17

This week’s #60secondsocial focuses in on the recent Facebook F8 Developer Conference with developers and businesses. Tune in to find out how Facebook’s taking ‘What’s on your mind?’ to a whole new level with their neural interface development, the addition of their new digital assistant ‘M’,…

Group bots are taking over Messenger

You like them or you hate them (here, we like them… a lot!). Bots have their usefulness, particularly because they are so good at repetitive tasks and let us – humans – focus on more advanced work. And the truth is, even if you’re not using them in your company,…

Win-win with retargeting

Reporting back to senior management with low conversion rates can become the bane of one’s life. And then to top it off, you are probably working extremely hard to persuade for more budget towards your social campaigns. It’s 2017, and you shouldn’t have to battle to prove the success rates…

Instagram sends a direct message to Snapchat’s users

I don’t know about you but I am tired of writing and especially reading, blogs with the same narrative, but here I am doing it again. Instagram has copied Snapchat… and if I had a penny for every time I have read about this topic I would have at least…

60 Second Social 10/04/2017

What a huge week for social! This week we’re talking Facebook’s new AI-powered digital assistant, Twitter losing live streaming, and the ASA banned Instagram blogger. We also highlight the importance of an in-depth understanding of paid social, as it continues to make an impact on the…

Meet Wuu, the Snap-style app from the makers of Ello

Way back in the the halcyon days of 2014 we had high hopes about the fledgling social network Ello an ad-free alternative to the established Facebooks and Twitters of the social world, but, alas it never really took off as much as we hoped. But now the creators of the ill-fated…

Get ready to start shopping on videos!

Do you remember how I was banging on about a pair of shoes and how Pinterest now lets you shop from pictures about a month ago? (if you don’t here is the post) Well, now, shoppable videos are coming to Facebook and Twitter but maybe not just as you…

60 Second Social 3/04/2017

Missing your fill of paid media gossip? In this week’s #60secondsocial we’re focusing on the ongoing battle between Facebook, Snapchat and Instagram, specifically where paid media is concerned. Snapchat has well and truly caught up with Twitter, but will it have a chance going against Facebook? Since Snapchat launched…

A Pinteresting new feature for promoting apps

Pinterest is now letting brands promote apps on their walls via the platform’s self-serve platform and API partners. The update means iOS users can now download apps to their mobiles within Pinterest, without being redirected to the app store. Although it is fairly new, the feature has already been beta…

7 Ways To Improve your Live Streaming

Regular blog readers and viewers of our #60SecondSocial Twitter videos, will know we’re fans of live streaming; and understandably so, when you consider Facebook are giving boosts to Facebook Live broadcasts. Usually, Organic Facebook content reaches less than 1% of your audience, but the ‘is live’ and ‘was live’ alerts,…

60 Second Social 27/03/2017

The prime suspect in #60SecondSocial this week is LinkedIn. The Sales Navigator has been beefed up with an enterprise plan, CRM syncing, and PointDrive integration, tapping into its user base of more than 465 million professionals. We haven’t forgotten about Instagram, who introduced two-factor authentication & Facebook who have designed yet another ad…

Can’t get enough? Instagram now lets you add up to 10 photos & videos

The art of storytelling has now become the norm on social media, with the everyday person sharing visually stunning photos and videos in an innovative way. Snapchat was the first to kick off the trend with its new stories feature and Facebook enabled users to interact with live streams. Twitter…

3 smart ways social intelligence informs your wider marketing

Did you know that social media data can predict the weather? According to a study from Warwick Research, social photos and key words in posts can be used to predict extreme weather. Using these social sensors, alongside meteorological information, the social chatter improves forecasting with eye-witness details…

Is your social bold enough?

Everyone loves a good joke, that’s not a secret. But humour can seem risky when it comes to brand image – especially when it’s yours. Sure, on more than one occasion, a company has pushed it a little too far and got misunderstood by its audience (doing it can also…

60 Second Social 20/03/2017

This week we borrow a line from Frankie Goes To Hollywood: When two tribes go to war… Live streaming being the war and Facebook, and Twitter being the tribes. It’s likely this battle will run and run. The good news for brands, consumers and users…

Meet Uptime!

A new app with the invite code ‘pizza’, say no more, we’re sold! YouTube has always been the old faithful, reliable friend that never lets us down and keeps us laughing into the early hours. Strange and random, yet those YouTube videos always give us something to talk about. However, it…

#60SecondSocial – Your essential guide to last week in Social, in just 60 Seconds

Social evolves at breakneck speed; channel changes occur daily; and development roadmaps are sometimes hidden from us. It has become harder than ever for marketers to stay abreast of what they need to know. To be able to push the boundaries of campaigns and deliver…

How do I go about managing social media to help my business? Or should I?…

If you are you one of the companies that isn’t utilising your social media channels, or maybe hasn’t even started using social media yet, then here are some great reasons why you need to do so. Many companies today are using social media by posting updates to Facebook, LinkedIn, Twitter…

The Future of In-Video Advertising on Social

The paid advertising landscape is changing and this time it’s all about video. Two big announcements have rocked the video world… Facebook is introducing mid-roll video ads Youtube is scrapping 30 sec pre-roll video ads in favour of 6 sec – 20 sec. It’s clear to see that Facebook is…

What’s up with WhatsApp?

Had you even remembered WhatsApp had a ‘status’ feature? It’s that original line that states ‘Hi there, I’m using WhatsApp’ underneath your profile that probably hasn’t been changed, or in my case, noticed, since you downloaded WhatsApp when it was released in 2009. Talking of originality, WhatsApp have now changed…

Consideration for your corporation social media strategy

There has been so much written about social media strategy for small businesses. Almost everyone uses social media today as it’s very much a personal medium that works, and a few employees engaging directly with customers on Twitter, Facebook or LinkedIn can be a natural extension of any small businesses…

Are chatbots the future of social media customer service?

Social media customer service is becoming more important by the day. According to J.D. Power, 67% consumers have now used a company’s social media channel for customer service. And when they do so, they expect quick response times which a lot of companies are…

Can Instagram make social commerce work?

With social commerce proving a major revenue generator for WeChat and Line in Asia, there’s no surprise that the big social networks are more enthusiastic than ever to get their slice of the action. And look no further than Instagram as a key example here: from the launch…

Trashdoves Redefining Viral Social

You might have recently seen a lot of purple dove-like birds banging their heads on your Facebook timeline. There’s a sentence I never thought I’d write. Fear not, fellow netizens, it’s just people posting trashdoves. let me explain. In what is rapidly becoming one of the most inane but potent…

Why get a dog and bark yourself?

You already know why your business needs a social media presence, as you’ve already experienced that social media provides a golden opportunity to talk to your existing and prospective customers or engage with those who will shout about your brand. Its highly likely that a social media presence is something…

Big changes to Snapchat ads

“What’s that?” I hear you cry, “Another Snapchat related blog?” well, you’ve got me there but this time is different, this time is really significant. This time there’s llamas. Firstly let’s get the latest ad unit news out of the way so I can get to the good bits. In…

Should LinkedIn be a social network or a professional networking channel?

It will come as no surprise that since Microsoft’s take-over of LinkedIn, the software giant wants to take on the big guns. Microsoft has been waiting years for the opportunity to successfully enter the social media game. Instead of taking the Google approach and trying to make a social network…

Is virtual reality the future of social networking?

When we’re sold virtual reality, we’re of the impression that our social interactions will become more intimate and life-like, and that we will be treated to a social media experience beyond the realms of possibility. Arguably, the technological development of virtual reality on our social screens is…

Does the new LinkedIn look get the thumbs up?

Following Microsoft’s completion of the LinkedIn acquisition, dramatic changes began to roll out at the end of last week. Primarily, for its 450m users, it is a desktop revamp that leads the charge. Whilst not available yet in every country, we took a look at initial feedback and reviews of…

How well has live-tweeting aged?

Facebook Live is on every lip and every screen. Add to that Periscope and YouTube Live, and there’s no denying that Live is king on social media! Even Snapchat and Instagram stories fall within this trend towards spontaneity. Does this mean Live-tweeting has reached its expiry date? In case you’ve…

Building 8 and the Future of Social

I think about the future of social media often. I wonder where it’s all going. The pace of technological change is beginning to outstrip our capacity to make sense of the world around us and it’s only going to accelerate further. Tech begets tech. The devices we create help us…

3 Ways How Instagram Drives Sales

Instagram Stories Ads Good news! Instagram just announced that it will be releasing ads in its Instagram Stories section, which has managed to acquire about 150 million people check out Instagram Stories since it release later last year. And yes, Instagram is copying Snapchat a bit (again) but at…

The Art of Repurposing High Performance Content

It’s always nice to see your work do well. When you see the results of a campaign and a certain piece of content or chunk of copy performs better than you expected it’s wonderful. But why not expand upon that? In the music industry you don’t…

Choosing the Right Format for Your Content (or How to Be More Like Beyoncé)

We’ve all heard the expression ‘content is king’. It’s Digital Marketing 101. What many forget though is that means quality content – and it’s not just Google that’s cracking down on irrelevant noise. The social platforms, of which Facebook is at the forefront, are constantly improving their algorithms to ensure…

Four Things to Consider Before Setting Up Your Social Campaign

In 2016 both Facebook and Twitter made a concerted effort to simplify their ad platforms, making it easier for individuals and small business owners to advertise their business. Compared to a few years ago, setting up campaigns is now relatively easy, and there are plenty of detailed how-to guides to…

4 Unusual Social Marketing Options for 2017

Taking a look at your social strategies for summer 2017? Looking even further forward? Well, here are four of the less frequently used options in social media marketing to give you some inspiration. Spice up your content distribution by mixing it up, use different channels, find a unique way of using…

6 social tips for 2017, that you can benefit from NOW

It’s said if you want to know what technology will be in mainstream cars in future years, you should review what is in a Mercedes S Class, today. The vision of S Class, becomes tomorrow’s reality. Much like the Mercedes S Class, CES has evolved into a beast of future…

Is Houseparty the next Snapchat?

As is traditional following a great year for a new platform everyone is looking for the next rising star, with the intention of getting ahead of the competition and getting in on the ground floor of the next best thing. This year has been great for Snapchat and as we…

5 Ways To Use Live Video

Live videos are everywhere. This live trend started with Twitch, went to YouTube, jumped onto Facebook, then Instagram, and now Twitter is coming out with it’s native live streaming too (well done Twitter, you got there eventually). So the tools are there. But how to use them? We…

2016: A Year In Video

2016 right? It’s been a crazy year. Aside from the politics and the entire world being different now, social has notably evolved – particularly when it comes to video. Here are some of the ways social video has changed: Facebook Live Despite being launched in August…

How to tap into Christmas TV on social

With the darker nights and Christmas programming on the horizon, TV takes a more central role in our UK media consumption. Last year, research showed that Christmas TV viewing was dominated by the TV set. But TV isn’t a channel alone anymore. Social sits hand in glove…

Are travel brands missing out on Snapchat?

Is it because the vast majority of Snapchatters are between 18 and 24? Is it because their content creation processes often require going through a lengthy approval path? Or maybe it’s the lack of analytics on the platform and tools to measure a campaign’s ROI? Whatever their reasons, most travel…

Search results for "facebook"

How brands must work with influencers to stop breaking the ASA rules

800 million users and counting…

Twitter and LinkedIn are getting new video ad formats

Scroll and Save for Later

Serious Social 17/10/2017

A look back at a summer of travel on social

Snap with a bit more substance using Context cards

Now you can sing emoji….

Vanity metrics are bovine dung

Twitter tests Twitter lite – but is it too late?

School of life is never out for summer. How do you keep on learning?

Introducing FrontRow…

Will Watch wear the crown?

Step-up, stand-out and succeed on Instagram

WhatsApp isn’t just for your friends anymore…

Happy 10th birthday hashtag! But was 2007 a socially vintage year?

60 Second Social 23/08/17

How to make the most of the new video tool on LinkedIn

Why Google+ remains important

Is instagrammability the new advertising?

Instagram Bulks Out Its Live Capabilities With Collaborative Videos

How social media can drive brand loyalty

How the biggest brands use Instagram Stories

Is there a place in your life for so many Stories?

It’s time to get your Instagram Stories straight

Instagram caters to the evolving needs of businesses

60 Second Social 24/07/17

Is Tinder actually doing Stories?

It’s a Millennial world out there

Why are brands slowly sinking into social mediocrity?

Instagram is testing “Favorites”

YouTube: King of the video castle?

Is Social Getting A Little Too Personal Now?

How to fend off the adpocalypse

Twitter gets a makeover in latest update

5 reasons to use Messenger bots

60 Second Social 19/06/17

00-Instagram is here – have you got the licence to post?

Snapchat Launches Self Service Ad Platform: Will you be joining the brand waggon?

Ensuring your event is a surefire social success

Snap-to-store: can geofilters drive visits to store?

Dads on social? They’re well connected thanks to the Dad Network

The GIF that keeps on giving

Live Event Social Media Checklist

Should your brand be on every social platform?

Snapchat announces new camera ads to draw in advertisers

60 second Social 15/05/17

Why Snapchat should dump the chronological feed

Snapchat’s Self-Serve Ad manager is finally coming!

The future of the mobile industry and social media

From Stanford to Spectacles: The Snapchat Story

6 steps to a smarter smartphone social strategy

Up your Social Media game with Emojis

60 Second Social 02/05/17

Tumblr’s Cabana App introduces a new way to share video

Are LinkedIn’s new targeting tools your perfect match?

60 Second Social 24/04/17

Group bots are taking over Messenger

Win-win with retargeting

Instagram sends a direct message to Snapchat’s users

60 Second Social 10/04/2017

Meet Wuu, the Snap-style app from the makers of Ello

Get ready to start shopping on videos!

60 Second Social 3/04/2017

A Pinteresting new feature for promoting apps

7 Ways To Improve your Live Streaming

60 Second Social 27/03/2017

Can’t get enough? Instagram now lets you add up to 10 photos & videos

3 smart ways social intelligence informs your wider marketing

Is your social bold enough?

60 Second Social 20/03/2017

Meet Uptime!

#60SecondSocial – Your essential guide to last week in Social, in just 60 Seconds

How do I go about managing social media to help my business? Or should I?…

The Future of In-Video Advertising on Social

What’s up with WhatsApp?

Consideration for your corporation social media strategy

Are chatbots the future of social media customer service?

Can Instagram make social commerce work?