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Social Snapshot – 17.11.2021

It’s that time of the week again! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media Twitter rolls out improved labels for misinformation To help users be better informed, Twitter is…

TikTok it’s social o’clock

With over 1 billion monthly active users and more than 2.6 billion downloads worldwide, I think we can all agree that TikTok is massive. Within the app, users are faced with a wide range of opportunities to create and share content, which has got many organisations thinking…

Social Snapshot – 10.11.2021

It’s that time of the week – time for your social snapshot! We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world…

Patience, trust and a little bit of fairy dust.

Trusting the process… what is it? And what does it mean for designers and social media? Earlier this year, IF’s digital designers, Ollie Farnden and Chantal El Bikai sat down to answer exactly that. We describe the process as a day-by-day series of steps, like making a cup…

Employee Advocacy: Overcoming hurdles

Following the success of our first webinar Talkin’ ‘bout ‘employee advocacy’ revolution, we invited our panel of experts for a follow-up conversation to help tackle the challenges that businesses face when building and growing an employee advocacy programme. Katy Howell, CEO at immediate future, was once again…

Typography & Design Blocks

Sharpspring Form Test: AC test Subscribe for Email Updates Add a descriptive message telling what your visitor is signing up for here. Email* Submit Marketing by ActiveCampaign AC Shortcode test Typography Heading Level 1 A paragraph to check on…

Social Snapshot – 20.10.2021

It’s that time of the week again – time for your social snapshot! We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the…

Check your inbox!

Your report is on its way Move this to your primary inbox, so you don’t miss more insights from Immediate Future. Hear Nutanix discuss the future of B2B social…

Social Snapshot – 13.10.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot: Snapchat launches Club Unit…

Designers, it’s time to check in

In light of World Mental Health Day, I wanted to take this moment to talk about creativity and mental health. We’ve all been there with burnout. So often as designers, we think of this as a normal part of the creative process. But I’m just gonna…

Don’t make ad’s make TikTok’s

Just a few months ago, TikTok had over 2.6 billion downloads worldwide and about 700 million monthly users. Including the IFers, where we share our monthly social snapshot roundups and occasionally people running around in dinosaur outfits. TikTok being so big, lots of brands want to figure out…

Uplifting Accounts to Follow on World Mental Health Day

This Sunday, 10th October marks World Mental Health Day – an international day for mental health education, awareness, and advocacy against social stigma. Providing a positive headspace for team members should be a top priority for employers; and here at IF, we do our best to foster a…

RECAP: How to Brief for Social Media

Briefing for social creatives isn’t always as straightforward as many people think. To help make sure your social briefs always hit the mark, we’re going to run through some quick tips you should always keep in mind when briefing yo ur designers to ensure that you’re collaborating and outputting effectively.

How to interact with your audience on social

During the pandemic, we began spending much more time on social media and interacting more with brands online. Resulting in brands having to adapt and very quickly. Now, the restrictions are easing down, but audiences still have those high expectations of brands to communicate well with them, especially…

Blast from the past

Trends are fickle things. They can come from nothing and be the hot new thing to post on social media. On TikTok, we see this more now than ever with different sounds or dancers for users to use or copy. The trend we will be focusing on today…

We are immediate future

Our sole focus is on social media marketing. We’re your experts. Deploying campaigns globally, for brands like Selfridges, One Direction and Thomson Reuters; across EMEA with Staples, Fujitsu, Google and Sony Electronics. And closer to home in the UK, with Princess Cruises, Mission Foods, AutoTrader and Marston’s Pubs. Official Facebook,…

Social Media Moments: Once More with Meaning

We’ve all explored moment marketing before, but frequently, when brands try to weave in social media to a moment marketing strategy, they often lack agility and are doing it off the cuff, resulting in average results. To elevate your social media marketing moments and ensure they’re hitting…

Paid media: how to excel

Excelling in social media depends on many factors. Precise targeting, elaborated content strategy, proper measurement, and testing, etc. It is a whole structure in which each part must be studied and properly planned to be successful in social. But if you look at paid media, things can get…

Social Snapshot – 11.08.2021

We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot: YouTube launches…

Employee Advocacy: time to get formal

This is part two of our Employee Advocacy series. For part one, click here: https://immediatefuture.co.uk/blog/employee-advocacy-how-did-we-get-here/ We recently covered our initial findings from our Employee Advocacy webinar, sharing the insights gained from our expert panel on why there has been such a sudden rise in Employee Advocacy, and what…

Trust the process

Designers know more about ‘trusting the process’ than anyone else. Though what we all need to understand is, there is a process to everything that we do and without trust and patience, we can falter at the first hurdle. When it comes to ‘Trusting the Process’ on social media, we…

5 old social media approaches that work even better today

Back before social media was even called social media, brands were part of the conversation. Whether it was on Myspace, Flickr, Blogs, Habbo Hotel or the plethora of message boards – marketing comms was experimenting with talking direct to the customer. Now, 20 years on, the world has…

Episode 65: Serious Social – Back to old school social

Employee Advocacy: how did we get here?

Employee advocacy has moved centre stage in social marketing. It is accelerating as a program, pushing out its messaging in all new ways and putting employees at the forefront of business promotions and campaigns. What is driving this rapid increase in employee advocacy across social media, and what can we…

Episode 64: Serious Social – Succeed on TikTok with the IFers

Ep 64: Serious Social – Succeed on TikTok with the IFers With over 2.6 billion downloads worldwide, TikTok has fast become the social media platform to be. But should brands be on there? And how do you achieve success? In this episode of Serious Social, Sophie Shaw and…

Who’s the social platform boss?

With just two exceptions, TikTok has held the lead as the most downloaded app for the past 18 months. Its growth has been meteoric and undeterred despite content concerns, data safety issues and other fun controversies. The other important aspect to note is that these downloads are likely from primarily…

Social Snapshot – 07.07.2021

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So, sit back, enjoy, and take it all in! TikTok adds new “Shoutouts” option Do you want a personal message from…

Episode 61: Serious Social – Making your moment marketing meaningful

Ep 61: Serious Social – Making your moment marketing meaningful This episode of Serious Social is all about moment marketing in social media. The people and brands that capitalise in the moments are rarely being agile and doing it off cuff. It can all be done…

Episode 60: Serious Social – What the F? Best practice for Facebook marketing

Ep 60: Serious Social – What the F? Best practice for Facebook marketing In this week’s Serious Social Live, Belle Lawrence covers off all mistakes you can avoid making with Facebook marketing, from not setting up a Business Manager, to getting locked out of your account!…

Social Snapshot – 23.06.2021

Another week has passed and it’s time for a new Social Snapshot. We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the…

The continual rise of Tiktok.

The last year or so, while we have all been stuck working from home due to the pandemic, Tiktok has slowly taken over, well, the world. We have seen many brands jumping on the bandwagon to create content for the platform, enabling them to target a more youthful demographic and one…

Social Snapshot – 16.06.2021

Another week, another social snapshot. We know it can be hard to stay up to date with the social media news popping up every day. Stick with us as we take you closer to the world of social media and everything you need to know. Twitter experiments…

On the ball: reactive marketing to everything all of the time

That title is a nod to Bo Burnham’s Inside, the comedian’s latest special on Netflix, in which he spends a hefty amount of time discussing the effects of social media. His song Welcome to the Internet covers how there’s a little bit of everything for everyone, good and bad, and…

Social Snapshot – 09.06.2021

Another week, another Social Snapshot. It can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:…

Let Us Go… Freshen Up

Who doesn’t love a refresh? Be it a new hairdo or a colourful wardrobe? In this case, I’ll be talking about our brand refresh – a labour of love for almost 8 (yes, e i g h t) months. Taking what we already had, simplifying it, and bringing out the…

Episode 57: Serious Social – Sizzling stats and what to do with them

Ep 57: Serious Social – Sizzling stats and what to do with them It’s BBQ season! And we’ve uncovered some sizzling opportunities for brands who want to reach the grilling parties – from equipment to meat-free choices, Brandwatch has come through for us and we’re…

Effective content marketing strategy

We live in a digital era and there are billions of internet users worldwide. That means there are lots of opportunities for brands to engage with their audience and achieve business growth. One of the most effective methods for spreading brand awareness and attracting new customers is through content marketing.

Episode 54: Serious Social – Stop whispering into the void

Ep 54: Serious Social – Stop whispering into the void The way brands interact with their audiences on social media has noticeably changed. Consumers are demanding more and will no longer put up with a lack of response or engagement from brands. Whether you’re scaling…

Social Snapshot -14.04.2021

Another week, another social snapshot. With social media news constantly popping up, it can be hard to stay up to date. Stick with us as we take you closer to the world of social media and everything you need to know. LinkedIn introduces a new ads guide…

Episode 51: Serious Social – The hidden complexity of social media copy

Ep 51: Serious Social – The hidden complexity of social media copy In our latest Serious Social Live we discussed the hidden complexity of social media copywriting, covering everything from accessibility concerns to tone of voice. Belle Lawrence is joined by IF Account Manager, Laurens…

Episode 50: Serious Social – Unlocking Paid Media Excellence

Ep 50: Serious Social – Unlocking Paid Media Excellence In this week’s Serious Social Live, Colin Jacobs will be getting into the nitty-gritty of paid social media. Tune in to discover how everything from customer journeys, touch points and algorithms, will help you smash your…

Big brand secrets to dealing with campaign anxiety

In our recent webinar, Big Brand Secrets For Creating Audacious, Killer Content, Katy Howell, Laura McNally, and Karly Boyce sat down to talk about how brands can create bold, brave, and daring content. The conversation delves into what bold looks like to them, the process involved in creating killer content,…

Social Snapshot – 24.03.2021

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know… Instagram’s testing labels in Stories Instagram has been found…

Celebrating Clubhouse’s first birthday in style

Clubhouse is the talk of the town, but did you know the famous audio, invite-only app is one year old!? That’s right, this week, Clubhouse celebrated its one-year anniversary. Despite the platform still operating in private beta – an invite-only operation that is only available on iOS (sorry Android users!)…

Episode 48 – Serious Social – Design for social

Ep 48: Serious Social – Design for social In this week’s Serious Social Live we’ll be looking at best practice when it comes to design on social, particularly when a brand needs to change perception or communicate sustainability values. Belle Lawrence is joined by IF…

Social media marketing myths debunked

Social media marketing is an excellent tool that bridges the gap between businesses and consumers. When used strategically and a clear understanding has been met, great outcomes can be achieved. So there’s no doubt why we’ve seen so many companies flood to social channels over the past year. …

Social Excellence should be your 2021 marketing goal

It won’t surprise you to hear that an unprecedented number of brands adopted social media marketing in 2020. The ongoing COVID challenge forced many to do things differently and in many cases doing things they have not done before. Regular viewers of our Serious Social Live videos or regular readers…

Let’s Get Tagging

Who doesn’t love a bit product tagging? Especially if you’re a business or creator. The process makes it so much easier for us, as consumers, to buy what we see in a post. The latest company to jump on this, is none other than YouTube – WHY did it take…

Social Snapshot – 13.01.21

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So, sit back, enjoy, and take it all in! TikTok Launches it’s first LiDAR-enabled AR effect With AR set to be…

Things to look out for in 2021!

2020 was unpredictable, to say the least! Some pre-pandemic predictions came to light and others were way off. What we do know is that social media usage skyrocketed. And with that, E-commerce sales boomed, online events took off and video calls become the norm. We aren’t here to…

Will perennial bridesmaid LinkedIn ever become the bride?

Will perennial bridesmaid LinkedIn ever become the bride? It pains me to say I suspect not. Before anyone thinks this is an anti-LinkedIn or anti-Microsoft rant, this X-Box playing marketeer wants nothing more than LinkedIn to realise its potential. Sadly, the diversified IT supplier appears to place more effort…

Episode 34: Serious Social – Battle of the Brands

Ep 34: Serious Social – Battle of the Brands Over 200 brands shared their insights with us… join Belle Lawrence and Katy Howell in this episode of Serious Social, where they’ll be sharing results from our very own benchmark tool, breaking down the comparisons and…

Episode 34: Serious Social – Using social for successful digital events

Ep 34: Serious Social – Using social for successful digital events. With restrictions still being put in place, it’s likely digital-only events will be happening for some time to come, and brands need to utilise social if they want success. In this episode of Serious Social,…

LinkedIn is getting the hang of events

If you’ve been following our blog for a while, you’ll remember when we wrote this post – the overarching tone of voice was “Gah, FINALLY, LinkedIn!!!” Given that almost every real-life event in 2020 has been cancelled or moved to online (thanks for nothing, Mr C. Ovid!), we aren’t the…

Episode 33: Serious Social – Social secrets from the insurance industry

Ep 33: Serious Social – Social secrets from the insurance industry In this episode of serious social, Katy Howell is joined by Ian MacArthur from Sagittarius agency to talk search and social and what insurance brands can teach us. Tune in for insight from our latest…

Stealing social media ideas is a very good strategy

Let me be clear I am not suggesting plagiarism. There is enough of that in the creative industries as it is. Instead I believe, whilst we are locked behind screens and away from the serendipity of the water cooler ‘eureka’ moments, we need to work hard to find inspiration. Mark…

Episode 32: Serious Social – Voice in social media with Anna Rust

Ep 32: Serious Social – Voice in social media with Anna Rust In this episode of Serious Social, Laurens Grisel is joined by talented film actor/voice actor Anna Rust to discuss voice and how to apply it impactfully to your creatives on social media.

Latest on TikTok, Triller and Twitch

While there’s always more to learn about the largest social media channels that we’re pretty familiar with when is the last time you checked out what was happening on some of the smaller, or more niche channels? If you fancy watching our latest Serious Social about these three, dig in…

Episode 31: Serious Social – T is for…

Ep 31: Serious Social – T is for… Get the T in this Serious Social session, because T is for TikTok, Twitch and Triller. With the first narrowly escaping a ban in the US, the second claiming a 223% increase in the number of creators…

A decade of IG But what’s next for the world of Digital?

It’s been a whopping ten years since Instagram launched and changed the face of social media. Feel old yet? WE DO! So, first things first, HAPPY BIRTHDAY Instagram! From the selfie revolution to the rise of the influencer, IG has helped shaped the digital revolution and has been there to…

The power of a connected network

Entrepreneurs rightly state that employees are our biggest and most valuable resource. Yet many businesses are not unlocking the potent potential presented by social media. As business leaders start to scale the upper echelons of industry, they understand the importance of having an inside-out voice. Thought leadership or opinion piece…

What all marketers can learn from the travel industry right now

We all yearn for information. Whether it’s improving our wellbeing, how we behave as humans, evolving as a businessperson or insight that can propel our businesses to greater heights, we can’t get enough of it. Audiobooks, podcasts and vlogs are fostering never before seen traffic numbers. Metaphors are drawn…

Episode 29: Serious Social – with Milly Youngman

Ep 29: Serious Social – with Milly Youngman In this episode of Serious Social, Katy Howell is joined by Milly Youngman, social media manager across multiple Travelopia brands, to discuss how Milly spins many social media plates whilst maintaining a strategic approach in the challenging…

Going back to the craft to make the magic happen in social

We’ve been honing the craft of marketing for over 100 years. Yet with the arrival of social, it seems much of what we learnt has been thrown out in favour of shiny new toys. We crave likes and engagement and followers like never before, whilst ignoring the need for the…

Social snapshot 09.16.2020

Out of time to catch up on social media news? We’ve done the work for you with our Social Snapshot – collating the biggest news of the week: Oracle confirms Bytedance-TikTok partnership in US The big news this week is Oracle confirming it has secured a Bytedance-TikTok…

Christmas is saved with Twitter’s Holiday Hub

We know it’s technically still too early to talk about Christmas, but in the world of marketing, Christmas usually starts in July – and this year it was even earlier! (See Katy Howell’s Christmas in July Serious Social for all the facts and figures about what…

Ep 26: Serious Social – Don’t make a boob being brave

Ep 26: Serious Social – Don’t make a boob being brave Social is all about being brave. So, in this episode of Serious Social Live, Associate Director Belle Lawrence gives some examples of brand bravery and gives away some best practice tips on avoiding mistakes! If…

Ep 25: The Now, Next and Normal

Ep 25: The Now, Next and Normal The now, next and normal of social marketing is not just another webinar. It’s a punchy and pragmatic look at how you can prosper as networks shift and behaviours change. You’ll leave the session with actionable direction and…

The only advice you need to know on being authentic on social

It drives me mad when our industry talks about brands being authentic. It is thrown around on social posts, videos and blogs – like a sticking plaster you can slap on a brand to make it all better. It perpetuates the illusion that to be authentic, you just need to…

There are brand consequences to the shifting consumer on social

Last week I had the pleasure of talking with Neville Hobson, the Director of Digital Marketing at Internet Society, about all things social media (you can listen to the pod or watch the video). First off the bat was the topic of trust. We’ve blogged…

Get out of your content rut!

When it comes to creating content for your social channels, many marketers can get in a rut – producing the same content over and over and cross-channel posting. For some, this works. But for others, it may bore your followers and lack engagements. So, what can you do…

Episode 23: Fiction or Friction

Episode 23: Fiction or Friction As the world changes, everyone is reconsidering touchpoints and changing their behaviours – in both reality and virtually. Yep, marketers, you need to think about your digital touchpoints and sort out your customer journey on social. In this episode of…

Your B2B content is desperate to be used

The B2B landscape is an interesting one. There’s a common misconception that B2B organisations are low on usable content, but it’s simply not true. The landscape is actually flush with more information and eye-catching, challenging content than perhaps a lot of businesses realise. What do I have right now? Think…

Episode 20: It ain’t just about the hashtag

Ep 20: Serious Social – It ain’t just about the hashtag If you’re after more know-how to break the social boring, subscribe now.

Sifting the bona fide from the BS. Which marketing myths should you ignore?

Myths are part of historic fabric. From the existence of Nessie, the Loch Ness Monster, to the Beast of Bodmin Moor, myths or legend are folklore in Britain. Some to stories have transcended continents too – the story of Robin Hood and his Merry Men making it all the…

Social Snapshot – 08.07.20

More ads on YouTube, pinned comments on Instagram – the social media landscape is ever changing, but we are here to keep you up to speed. Join us for another social snapshot: YouTube is adding more ads YouTube videos are usually at least 10 minutes long. That’s…

Episode 17: Sounds in social

Ep 17: Serious Social – Sounds in social The latest episode of our Serious Social podcast with our Associate Director, Belle Lawrence looked at the role of sound in social media! Listen now for a deep dive into how you can enhance your ‘sound on’ social…

Talking to Twitter

One of the latest releases from Twitter is the Audio Tweet! Now, I must admit I am a sceptic with this function – I’m not sure that, when social media is so visual, an audio-only format will be useful or used. However, sound is important in branding (tune in to…

Social Snapshot – 01.07.20

As always, the world of social media is non-stop with news and platform updates. And of course, this week is no different! So, dive right in and find out the latest happenings with our Social Snapshot… Facebook’s announced another algorithm change. Another week, another algorithm change. This week,…

Tips for TikTok and pointers for Pinterest

Both TikTok and Pinterest have experienced huge gains during the last few months. Engagement on Pinterest is up 75%, and TikTok users grew by 34% in April. If you’re not sure how to get started with either platform, here are a few ideas. Pointers for Pinterest With 367…

Episode 14: Trends from TikTok to takeaways

Ep 14: Serious Social – Trends from TikTok to takeaways Updates on how user numbers and engagements are growing on certain channels, suggestions about getting started on TikTok and Pinterest, and recent data on sectors like food and drink and travel as the UK starts to…

Eating up the food and drink trends in social

From baking banana bread to getting sick of our own cooking and ordering in, here are some of the key drivers and examples of the food and drink sector in social media: Eating and drinking at home After 4 weeks in lockdown, McKinsey reported that 46%…

Episode 11: Brands as broadcasters

Ep 11: Serious Social – Brands as broadcasters Instead of pitching or even bringing in a broadcaster, become the broadcaster. Gain insight on how to make your live broadcasts rival the messaging and quality seen on BBC News, Bloomberg and more. If you’re after more…

Social Media: the great adjustment

Life has changed. Work meetings are now interrupted by children (our own Managing Director recently had to pause everything because his son was just so darned proud he’d beat a level in a Lego game, which, to be fair, is very impressive). The Emmys will now be televised, and pub…

Social Snapshot – 06.05.20

As we’re all suffering lockdown fatigue, the social platforms are pushing on with new features to beat the isolation. A look at Q1 earnings, explains why there is a dash to create even more compelling reasons to stay on social. After all, there are more people spending more…

3 Campaigns that made marketing history

We take creativity seriously at Immediate Future. Not only because we’re a team comprised of artistic people, but also because it’s needed to make social work. In an industry where audiences are flooded with an endless stream of promotional messaging, your campaigns need to stand out. Creativity is no longer…

There’s good news happening across social media

Let’s take a break from the unsettling news that’s been bombarding us from every angle and focus on some of the good that’s going on. Yes, this is no doubt a challenging time. But it’s also a time where communities have come together to support one another – particularly online.

Social Snapshot – 22.04.20

Oooh it’s been a creative week in social. The channels are beefing up their dev kits and creative back rooms with some new tools. There is no excuse now not to break the social boring and explore new ways to connect to customers. There has also been a…

Ep 4: Serious Social – Has our sense of community changed?

Ep 4: Serious Social – Has our sense of community changed? Social media is replacing some of the physical proximity we’re missing, brands have the chance to be a part of this right now. In this episode, Associate Director Belle Lawrence considers how the current climate…

Our sense of community is strong, engage with yours

The current climate is changing our perception and view of what the word “community” means. If you’re unsure what you should or shouldn’t be using in your messaging right now – the first task is to listen to your audience. Discover where they are – which channels, but also…

Social Snapshot – 08.04.20

As we head into a short couple of weeks here in the UK there is no stopping the social platforms. They are supercharged. Delivering better formats, greater functionality and some interesting innovations. It isn’t likely to stop over Easter, either. Seems there are redesigns and rumoured launches aplenty…

Ep 3: Serious Social – Planning your social for tomorrow, today

Ep 3: Serious Social – Planning your social for tomorrow, today What planning must you do for the inevitable new normal? What we know is – fundamentally the pandemic is changing some big factors in society from economy to technology. We need to understand where…

Plan for your social tomorrow, today

What planning must you do now for the inevitable new normal It’s frantic busy. Every marketing department and agency is resettling and refocusing. Spinning multiple plates as usual! Last week, the below diagram was shared with me on the Drum Network Slack channel. I loved it – it summed up…

Ep 1: Serious Social – Data is a core component to Social Media success

Ep 1: Serious Social – Data is a core component to Social Media success The importance of data within marketing shouldn’t be overlooked. Without it, your social media strategy is likely to fall flat on it’s (inter)face. In this episode, we’re talking data. Associate Director…

Ep 1: Serious Social – Data is a core component to Social Media success

Ep 1: Serious Social – Data is a core component to Social Media success The importance of data within marketing shouldn’t be overlooked. Without it, your social media strategy is likely to fall flat on it’s (inter)face. In this episode, we’re talking data. Associate Director Belle Lawrence is…

Leave a light on

While the streets are quiet and the shops are shut, the bars and cinemas are closed – and so are the theatres. But in the theatre, when they are “dark” (there’s no live production), there’s a tradition to leave a “ghost light” centre stage. Partly for the safety of anyone…

The Art of Instagram & the Masters of Disguise

Last week, while we were discussing Instagram ethics, the internet broke the story of the social experiment of all SOCIAL experiments. A youtuber revealed that a series of Instagram posts chronicling her seemingly luxurious holiday to Bali, was intentionally staged and planted to test her followers,…

Trouble with Facebook ads? Shoot ’em here

If you’re deep into it with Facebook ads but something just isn’t adding up, here are a couple of things to consider looking at: Ad Relevance Diagnostics You can see these scores in the standard “Performance” reporting view in Facebook Ads Manager when you’re viewing your ads. For…

Instagram confirms testing of monetisation programme on IGTV

IGTV may not have grown as quickly as anticipated, but with additional features on the horizon and monetisation in testing, it could very well be IGTV’s time to shine! Top creators are currently making their megabucks on Youtube and Facebook, swerving IGTV for the simple fact that monetisation isn’t an…

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Social Snapshot – 17.11.2021

TikTok it’s social o’clock

Social Snapshot – 10.11.2021

Patience, trust and a little bit of fairy dust.

Employee Advocacy: Overcoming hurdles

Typography & Design Blocks

Social Snapshot – 20.10.2021

Check your inbox!

Social Snapshot – 13.10.2021

Designers, it’s time to check in

Don’t make ad’s make TikTok’s

Uplifting Accounts to Follow on World Mental Health Day

RECAP: How to Brief for Social Media

How to interact with your audience on social

Blast from the past

We are immediate future

Social Media Moments: Once More with Meaning

Paid media: how to excel

Social Snapshot – 11.08.2021

Employee Advocacy: time to get formal

Trust the process

5 old social media approaches that work even better today

Episode 65: Serious Social – Back to old school social

Employee Advocacy: how did we get here?

Episode 64: Serious Social – Succeed on TikTok with the IFers

Who’s the social platform boss?

Social Snapshot – 07.07.2021

Episode 61: Serious Social – Making your moment marketing meaningful

Episode 60: Serious Social – What the F? Best practice for Facebook marketing

Social Snapshot – 23.06.2021

The continual rise of Tiktok.

Social Snapshot – 16.06.2021

On the ball: reactive marketing to everything all of the time

Social Snapshot – 09.06.2021

Let Us Go… Freshen Up

Episode 57: Serious Social – Sizzling stats and what to do with them

Effective content marketing strategy

Episode 54: Serious Social – Stop whispering into the void

Social Snapshot -14.04.2021

Episode 51: Serious Social – The hidden complexity of social media copy

Episode 50: Serious Social – Unlocking Paid Media Excellence

Big brand secrets to dealing with campaign anxiety

Social Snapshot – 24.03.2021

Celebrating Clubhouse’s first birthday in style

Episode 48 – Serious Social – Design for social

Social media marketing myths debunked

Social Excellence should be your 2021 marketing goal

Let’s Get Tagging

Social Snapshot – 13.01.21

Things to look out for in 2021!

Will perennial bridesmaid LinkedIn ever become the bride?

Episode 34: Serious Social – Battle of the Brands

Episode 34: Serious Social – Using social for successful digital events

LinkedIn is getting the hang of events

Episode 33: Serious Social – Social secrets from the insurance industry

Stealing social media ideas is a very good strategy

Episode 32: Serious Social – Voice in social media with Anna Rust

Latest on TikTok, Triller and Twitch

Episode 31: Serious Social – T is for…

A decade of IG But what’s next for the world of Digital?

The power of a connected network

What all marketers can learn from the travel industry right now

Episode 29: Serious Social – with Milly Youngman

Going back to the craft to make the magic happen in social

Social snapshot 09.16.2020

Christmas is saved with Twitter’s Holiday Hub

Ep 26: Serious Social – Don’t make a boob being brave

Ep 25: The Now, Next and Normal

The only advice you need to know on being authentic on social

There are brand consequences to the shifting consumer on social

Get out of your content rut!

Episode 23: Fiction or Friction

Your B2B content is desperate to be used

Episode 20: It ain’t just about the hashtag

Sifting the bona fide from the BS. Which marketing myths should you ignore?

Social Snapshot – 08.07.20

Episode 17: Sounds in social

Talking to Twitter

Social Snapshot – 01.07.20