Positive brand stories amid COVID-19

Another day, another dose of daily doom and gloom – on the TV that is. Switch to social and there’s a whole host of heart-warming acts of kindness, people pulling together to help those in need and a steady stream of informative info to combat harmful rumours. And at the heart of this, despite dealing…

Read More

Best practice: social copy lengths

When it comes to curating content for your social channels, it’s important to consider the best posting times, copy lengths, posting frequency and the type of content that suits your audience. There is no ‘one size fits all’ rule, so what may work for one brand, may not work for another. Ultimately, you must create…

Read More

5 ways to be more creative in social media

It’s the battle we’re all fighting; how do we cut through the noisy opportunity presented by Social Media? On the one hand, we know our target audiences are there and primed to be engaged. On the other hand, the sheer numbers present a hurdle many aren’t aware of. The travel industry, for example, has more…

Read More

Dare to be brave with B2B marketing

Creativity and brainstorming aren’t just for B2C marketers. B2B marketers can and should be innovative and visionary with their content too. Here at immediate future we like to push the boundaries of marketing norms and break the social boring! And it’s time your business did the same! Whether you’re already doing so and looking to…

Read More
CE09_Blog-Square-2020

YouTube “Better Protecting Kids’ Privacy”

  Youtube announced in September that new measures will be put in place to better protect children by removing data targeting features on videos identified as being aimed at kids.   “Starting in about four months, we will treat data from anyone watching children’s content on YouTube as coming from a child, regardless of the…

Read More

What to expect in 2020…

As the year draws to a close, many social media platforms and companies take a look back at the best bits from the year. Just last week we saw Twitter share the top Tweet trends of 2019 and TikTok published their top 10 content lists. However, it’s also a time when marketers are looking ahead…

Read More
ES21_Blog-Square-2019

General Election 2019 and the role of social media

As the UK gears up for an election on 12th December, there is no doubt you will have noticed that your social media accounts are being flooded with screenshots of political tweets alongside other posts, ads and conversations. Social media is now a BIG media platform for the political parties and politicians and it is…

Read More
CE07_Blog-Square-2019

Instagram Expands Hidden Like Counts Globally

  In an effort to make Instagram a more healthy and safe place online, they platform has been testing out hiding like counts on profiles, “the idea is to de-pressurize Instagram”, and make it a space that’s more focused on connections, conversations and community, especially for young people.   Hidden likes have started rolling out…

Read More