engagement Immediate Future

Your social channels must be managed by an expert and NOT office junior!

Over the years I’ve sat in many meetings hearing statements like: “We need an idea for social!” or “take the ad campaign and ‘socialise it’.” Then there’s this little belter: “We need a viral video!” Or my personal favourite: “that’s a nice idea, let’s shove it on social – that’ll…

My Journey from Intern to Junior Consultant at Immediate Future (Part 1)

Like anyone finishing university it is always hard finding your first job and many, including myself, jump at the first job that comes their way. As a result, a lot of creative, intelligent people end up in the wrong job – in my case it was recruitment. No matter how…

Three Tips to Tweak Twitter ads for Maximum Traction in B2B

We’ve said it before, but nurturing a social media account is a lot like having a baby. They require constant attention in order to thrive and achieve greatness. Take your eyes off the prize and you run the risk of your precious campaign tugging the tablecloth and…

Mo’ content mo’ problems

First of all, I am not quite sure what is compelling me to right 90s hip hop inspired blog articles at the moment, so don’t ask… After recently presenting at a LinkedIn event, I found one of my favourite slides that optimises my thoughts on content and the internet right…

Why running simple competitions on social won’t see you #WIN

In a blow to those championing using simple competitions to grow audiences on social, I’m going to explain why this mechanic is actually far from simple. It’s a common sight: “follow @brandx and RT to #Win, or, “LIKE our page and tag a friend to enter”. We’ve all done it…

Gamification 101

“Let’s gamify this!” A sentence that can mean many great things and also nothing. After the rapid raise of Gamification a few years ago, it became a wide-used buzzword that some professionals dump into their proposals to make them sound more interesting. Very often, they mean ‘running a competition’ which…

It’s all about video ads

2016 has seen some big changes in the world of social advertising and it seems it’s all about video ‘ads’ this year. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why, with advertisers being spoilt for…

How Game Of Thrones smashed their Social Media Strategy

It’s that time of year again that we have all (well most of us) been waiting for…You will probably have seen the billboards, the ads on TV, it’s the new, sixth season of Games of Thrones! But how is it that we are all so excited and full of anticipation?…

10 frustrating comments people make when you are developing your social media strategy

We speak to brands “on the reg” with a similar set of circumstances: social media has grown organically over time within the organisation, there is lots of activity (some of it really rather good) but no one really knows why they are doing it! They set out on a journey…

5 reasons to throw your social strategy in the trash

What! Yup. If you have just one social strategy then you may as well consign it to the dustbin. Social is now too sophisticated for one strategy with a social channel (platform) agnostic approach. Every social network now has different audiences, varying behaviours and whole swathes of content formats that…

IF event summary: Big brands gathered debating data and personalisation

At IF, we pride ourselves on evolving. Curiosity is one of our brand values, championed daily by our fabulous staff. Our event format has been well received for many years but it was time to evolve. After a few months of planning and tinkering, all was…

10 types of company blog posts

For many companies, blogging is a key part of their social media strategy. It’s an opportunity to build an audience, prove credibility, help customers and gain leads. Now, there are countless different types of posts that can be produced and published. If you’re looking for inspiration and planning future content,…

Is the future of Social happening in private?

Social media usage is constantly changing. Due to an ever more conscious audience, activity is predominately happening behind closed doors in private groups and over messaging apps. This can already be seen through the huge growth in platforms such as WhatsApp and Snapchat. Change in social behaviour is going fundamentally…

How Brands Are Using Emojis in Campaigns

Getting your message across can be difficult in the digital age. People have very short attention spans and there is a lot of competition. Twitter allows 140 characters to get the job done, but data shows that tweets shorter than 100 characters get a 17% higher engagement rate. If a…

Twitter made some changes to paid…and they are pretty cool

This week has seen Twitter get all Facebook-y (yes that is a word) whilst making some nice strides with their paid advertising engine. There are three significant changes that have all gone live this week; Universal code, new custom audiences and an ‘objective-based’ interface – making the platform simpler to…

Pro tips for powerful B2B Social Content – PART ONE

It’s 7pm and you’re still at the office. A posting plan for your company’s social channels stares mournfully back at you. You’ve read phone books that are more exciting. It’s okay, you reason, we’re a B2B brand. Our audience is time-strapped. Professional. They want facts, not fluff. “Out there” content…

7 steps to a Joe Wicks style content work out!

After Christmas, in a bid to get fit, I (like many thousands of others) bought the Joe Wicks book ‘Lean in 15’ and have been avidly testing out his healthy 15 minute recipes ever since! (I’ve even done the odd work out or two). But what interests me the most…

Break habits, break out, but don’t break bad on social media

It struck me this week that social media is not really a new thing anymore. I know it sounds obvious. We have been doing it for 12 years. But this year it feels like social media got serious. Serious enough that it is…

9 Ways to target on social you may not know about

As the minefields of social advertising get ever more complex and essentially a very far cry from simple tweet or post boosting we must move toward to putting audience first, defining your objectives and monitoring closely to optimising your targeting as you go. All very good practice, yes, but what other,…

How to ace your content calendars

A reoccurring question we’re asked is: what should go into my content calendar? Followed by: is there advice you can share with us? Or: what rules do you work to? So here it is. 15 steps that will help you to ace your content calendar: For example, if revenue growth…

9 principles of truly “social-first” marketing

Recently Guinness launched a new advert but instead of the ad creating a perfect storm stemming from TV it was actually Instagram as the medium of choice. Guinness opted for the new 60 second ad placement in a bid to engage a younger audience, branded content has the most impact…

Superbowl 50 – Battle of the Brands 2016

Superbowl; The Olympic games of modern marketing and definitely a leading event in competitive and cutting edge digital marketing tactics. More than with any Superbowl before, brands were positioning their narrative across multiple channels (TV, Social; Twitter Snapchat, Instagram) on an increasingly active timeline, talking to different channels and audiences…

Why tenuous link marketing won’t own a moment

Regular readers of our blog will know that for well over a year we’ve been advocating the importance of micro-moments and owning them – “owning the moment” is lorded in every brainstorm we have at the agency. Our philosophy is built around identifying the many micro-moments relevant to a brand…

Content for your community

The idea behind curation is to link and/or excerpt the work of others. Therefore, social has always been about content curation, but most businesses don’t have the time, staff, skill set or budget to regularly publish great content and that’s where content curation comes in. Why curate content? Audiences do not…

Crime drama goes micro with #Shield5

Monday 1st February sees the launch of Shield 5. The UK’s first ever Instagram-only drama series. By no means the world’s first Instagram-only TV show, as US audiences have enjoyed several platform-dedicated shows in the past: Desert Friends Artistically Challenged…

STOP, calibrate and listen! Social media measurement needs your attention

…it’s something that grabs hold of my brain tightly, keeps me awake now, daily and nightly. Ok well, maybe not quite, but it does get me thinking a lot…. Joining the dots between teams, countries, platforms and technologies in a bit to marry data sets at scale is a tall…

Why data is a key element to social advertising

With the 82% rise in ad-blocking software, marketers are increasingly re-allocating resources away from digital display ads and drawing their attention to social. If you do have a slice of marketing budget assigned to social advertising, the rewards may very well be fruitful, and…

Where do traditional media outlets stand in content marketing?

Sharing third party content is a major part of social media, as I’m sure you’re aware from the countless Buzzfeed lists of ‘things that only kids born in the 90s with Ninja Turtles as parents who watched Friends and grew up in a village will understand’ that appear on your…

5 Facebook features you should know about

Facebook is rapidly becoming the all-singing-all-dancing internet within the internet it has been aiming for for years. Here are a few functions Facebook products have that you might not know about: PAGES Pages is one product by Facebook that has…

Social content is not all about the content

The folk over at Smart Insights reminded me last week about the deluge of content churning through every social media platform. Much has been written about getting the content right. Investing more time, resource and money in storytelling and crafting visuals that resonate. But this is only…

New Year, New Tech, New Content Opportunities

With the new year come new trends…yada yada yada yes. But there’s no denying, as we try to keep up with the cascading popularity of the annual Consumer Electronics Show or #CES2016, that there are some highlights of this year’s show that hold clear opportunities for the…

Nailing your social in 2016

And now to hammer home the message (see what I did there?!). Many businesses are still figuring out how to go about exploiting the many benefits of social. The start of a calendar year is usually the time companies discuss needing a social strategy, but are unsure…

A review of the Immediate Future’s 2015 blog content

At IF we pride ourselves on leading innovation and helping to shape the next industry standard. Our recent award win evidences we’ve checked that box for another year. To many, our blog is their source of digital insight into what is about to happen within industry. With this in mind,…

Defriending, unfollowing, decluttering your social profiles

I have been on Twitter and Facebook for almost 10 years now. Like most folk in social media; I am a social person. I love my social connections. I want to connect and be connected to (who doesn’t want to be liked?). The trouble is that I am now following…

The rewards of blending online and offline personalisation

When it comes to digital, personalisation is nothing new, and throughout the year we have talked about it extensively in many blogs – whether it’s for your audience or adverts, personalising the way you reach your audience via their platform of choice and so on. The advance in CRM systems…

Twitter: the new golden child in B2B lead generation?

When it comes to implementing Twitter as part of your B2B marketing and lead generation efforts, it can be easy to presume that the platform is best used for more ‘fluffy’ types of activity. These may be nurturing customer engagement or using it as a broadcast channel to push out marketing…

Spotting the patterns, puzzles and predictions in social data

Social data is unstructured data. It needs a framework to corral the noise into making sense. Beyond the structuring of the numbers though, lies the real value in social data: The insights. Last week I found myself in a room full of data geeks (my idea of heaven) listening to…

O2’s Rachel Kneen shares content ROI insights

On 22nd of October, we welcomed back Rachel Kneen, O2’s social media manager, to our monthly Speakeasy to speak about the importance of content. Rachel has been working in social since 2009 – to put that into context, at that time, people spent more time on average on Myspace…

With 60 shopping days to Christmas, how will spend be influenced by social?

The end of October brings pumpkins and other Halloween paraphernalia to the fore of our local supermarkets. In a matter of weeks, if not days, these will be replaced with Christmas products, displays and information on how to make catering for the big day easier. Some people (like my lovely…

Social media tone of voice: 6 things you may not have considered

Tone of voice is no longer simply a case of using your corporate brand tone on social – you now need specific guidelines (or the opposite, depending on your brand!) for social channels. Now, I’m not necessarily talking about the marketing messages, the sales posts or the brand broadcast-style posts…

Office philanthropy and social connectivity

Here at Immediate Future, it goes without saying that we an incredibly social bunch, but it recently struck me that we are a rather charitable lot of individuals too. This got me thinking – perhaps there is a correlation between these two qualities… Earlier in the year, myself and a…

Don’t Gaff My Gif, Man

With the very recent developments in GIF posting on both Facebook and Twitter becoming somewhat relaxed the temptation to get involved in what seems like the most irresistible comedy action on social seems inevitable. When one can express themselves through the most iconic subtitled short…

The evolving infographic: here comes the GIFographic

Did you know that there are almost 78 million search results for the term ‘infographic’? Content in the form of an infographic hit the mainstream in 2012 and its popularity with brands continues to rise steadily. Snack, share and stand-out There are plenty of reasons…

Should social be owned by PR or marketing (and how important is sponsored content)?

IF have been working in social for more than eleven years, and this question has consistently been asked throughout. “PRs will shape your narrative and manage your reputation – as we’ve been doing for years with your media relations”, some might say. Marketers will challenge: “now social is the most…

7 elements to building a brand for the social-age

Social media levels the playing fields to building a brand in the modern age. The ability to be able to connect with the world at the click of a button means that with the right message/product/offering anyone can build a brand. As an individual, talented musician using YouTube to get…

Demystifying the role of the Community Manager

Following recent conversations with various clients, marketers and other agency peers there seems to be an element of obscurity and misconception on the actual role of the ‘community manager’. The term commonly adopted for someone who sits on communication channels for followers, fans and audiences of brands, companies and networks around organisations or…

What brands can learn from NATO, NASA and the CIA

Attending the NATO experts’ forum on social media for international organisations, I was struck by how much public sector organisations are committed to communicating through social. So much so that they meet challenges, obstacles and the changing comms landscape, head on. Often working with limited resources, in an environment where…

London Fashion Week’s digital makeover

London Fashion Week 2015 witnessed brands lighting up the digital world, from Burberry’s use of Snapchat, Hunter Original’s use of Periscope, and Topshop’s use of Pinterest. The digital world has introduced brands to a limitless audience. The use of Pinterest and Instagram in London Fashion Week enabled brands to show…

How does BBC Worldwide and Universal Music TV drive their digital agendas? (Part One)

Last night immediate future, together with our friends at CDD, hosted a Q & A with two of the industry’s leading digital marketers: Alex Ayling, Head of BBC Worldwide Digital Studios and Nick Moxham, Head of Digital, Universal Music TV. Alex teed us off; he’s a wonderfully…

The Emoji Invasion

In recent weeks there have been a few big stories surrounding Emoji that represent the turning of the tide as more and more social platforms adopt them as the future. Firstly Twitter have sold the first of their new offering “Admoji” or custom Emoji, to Coca-Cola to promote their…

Achieve all your event objectives by creating a “social cyclone”

What are your main objectives when your company attends an event? Leads? Awareness of new products and service? Positive brand interactions? Whatever your ultimate end goal is, more often than not, the marketing activities that I see, especially across digital and social, do not tie together with a clear ‘line-of-sight’…

Facebook Optimises Pages in time for Christmas Build Up

With Instagram Ads slowly rolling out to engagement-hungry marketers, and Twitter adding advanced coverage of all events as well as upping their game on Windows 10 and iPad Twitter apps – where does that leave the ever-dominant Facebook? With the recent announcement…

Twitter ads, now available in more territories than ever before

From Iceland to India, Twitter ads are open for business, and the global reach of its network of 100,000 active advertisers is about to get a whole lot larger! Although late in the game compared to other social networking giants, the event marks a substantial step forward…

How crazy golf can unlock the power of your connected network

We call it ‘the power of a connected network’; uniting your workforce to harness the potential influence available on social. “Well that’s just social media tosh”, you might say. I assure you it is not. And here’s why: The most overlooked use of social is internal communications and it’s staggering.

There are more ways to screw up on social than a #fail

Everyone has heard about the spectacular fails on social media. But this isn’t a post poking at those brands that make mistakes. This is about raising the bar on the quality of social communication. Which right now, isn’t always that great. Social media marketing is on pretty much every brand’s…

The Social Media Makeover of the Wedding Industry

The UK wedding industry is worth around £10 billion every year, with an average of around £36 thousand being spent on each wedding (W.I.F.E). It’s an industry which is steeped in tradition; from the importance of wearing something old, something new, something borrowed and something blue, through…

Video in demand

Video is racing ahead of any other medium on the web. It’s capability to lead on engagement and shareability is undeniable. Web consumers are eating up video at a rate that is literally shifting mainstream provision from larger production channels. On demand services like Netflix are clearly challenging the convention…

Facebook Talks Business

Facebook has recently launched a dedicated messaging site similar to their Mobile messaging app that allows users to log in with their Facebook credentials and make phone calls, video calls, or text messages. With the launch of this new site, Facebook aims to integrate its new…

Managing social content during Silly Season

We’re in the middle of the summer silly season – traditionally the time of year when there’s little actual news to report (unless of course, you consider air conditioning being sexist as headline news). And this is just as important for a social media strategy as planning…

Should Google buy Twitter?

Now, there’s a question! The issue of one of three giants buying Twitter has started gaining some serious traction over the last few weeks. Those giants are, of course, Apple, Facebook and Google. Although there is a viable case for Apple to buy the flagging social network, it seems that…

AppleMusic – A Multichannel Narrative

The quality of today’s brand engagement is seeing owned content and publishing flourish at rates and volumes almost unseen before. Out of all the most current HD, Hi-Res, 3V, native-video, animated gif and micro-moment storytelling the most creative, responsive, quality-consistent and to-the-second content is winning. Some of the worlds hottest…

Easily Explore with Instagram

After being purchased by Facebook for $1 billion in 2012, Instagram has become one of the most influential social networking sites. Especially as it surpassed Twitter in 2014 to become the second largest social network in the United States. Furthermore, Instagram boasts 300 million active users, with over 30 billion…

Navigating The Chinese Social Media Landscape

On the 14th September 1987, the first email was sent from China to an international academic network. “Across the Great Wall,” the email proudly proclaimed, “we can reach every corner in the world.” Ironic, considering that the Chinese government has since blocked over 2,700 websites including Google, Facebook, Instagram, Twitter,…

How’s Your Facebook Relevance Score?

Facebook is as much an evolving ecosystem of data as ever before. We proactively share what we care about with people we care about at some of the most revealing levels of intimacy. It is no wonder that among such an environment of personal information, marketers can use this data…

5 ways to measure Snapchat marketing success

With more than 100 million daily users, and 71% of those falling into the 18-34 age bracket, many brands chasing younger demographics are now looking towards Snapchat as a way to engage with and market to their customers. Other than fear of the unknown,…

How paid is cannibalising ATL advertising

If you’re not already ‘paying to play’, you should be. Get your targeting right, and your customer engagement rates can be as high as 20%. It is compelling data like this that is helping to evidence the success of paid social versus above the line (ATL) advertising. Being able to…

Context, not content, is king

It’s been 20 years since Bill Gates uttered the famous words “content is king” – and for the last two decades, it has been a mantra by which marketers have lived. But mobile and smart technologies have changed the way that people interact with brands and their content, which, in…

Cannes Lions – big brands discuss their content strategy

Amongst the many things discussed last week at Cannes Lions was how big brands communicate to their multiple audiences online and how to promote campaigns and story-telling effectively throughout multiple platforms. Talking to multiple audiences is a common issue for many brands and makes deciding what to post, what tone…

Usefulness is key for brands to really connect at festivals

The festival season is here and brands globally are cashing in on sponsorship, branding, presence and product demos of all kinds; taking over stalls, stages, arenas, performers and musicians to get in front of the most dynamic audiences, be in the background of their selfies, and inevitably be part…

10 Takeaways from Social Media World Forum

If you are a regular to the immediate future blog or follow us on Twitter then you will know that we were very much behind #SMWF last week. I was there, taking selfies, storming the stage, speaking on a panel but most importantly networking and talking to industry peers about…

Measuring website content performance for success

What is the ‘best’ performing blog? Which piece of content performs the best on my website? What should we make more of? These are all questions I am used to hearing from clients. There are a number of ways to measure ‘success’ and ‘performance’ but before doing so you need…

True Relevance – The Basics of Data Driven Twitter Targeting

As more marketers are taking innovative steps toward reaching their target audiences on digital channels, it is becoming even more important for the messages they are pushing to be as relevant as possible. The most effective way to gain relevance like this is to use the digital data at your disposal. It’s never been…

Is brevity knowledge, concise e-commerce messaging or Newspeak?

With the introduction of the modern computer in the 1950s through to modern-day hand-held devices, technology has empowered us to communicate and process facts faster. It has also forced us to assimilate data and phenomena quicker. But as a result of that faster data and message transmission, we are now…

How the hospitality industry can use reviews in their social marketing mix

Here at immediate future, we have a mantra that social media is not the be all and end all, but it has fundamentally changed the way we communicate. And having spent some time over the last few months working with a client in the hospitality industry, I think that there…

Join the ‘Social Media Day’ Revolution

It’s no secret that social media connects millions of people worldwide and has irreversibly changed the way we interact. The abundance of social media platforms has necessitated a change in the way brands engage with customers, how we consume news, our communications with friends…

How to target B2B clients at events on social

With all kinds of summer events on the agenda and the corporate convention season already rumbling away, marketers are increasingly looking for reliable ways to bide the attention of attendees, eager to solidify connection with their target prospects and make sure they stay on their radar to develop a promising brand relationship.

View performance stats for LinkedIn Publisher Posts

If you’ve used LinkedIn’s publisher platform in the past, you will now have access to detailed information on how well your content has performed, and the audience it reached. In an effort to be more than just a professional’s social network, and to place itself as a prominent…

Just how social was the #socialmarathon?

On Sunday 26 April, alongside around 38,000 other intrepid runners, I ran the 2015 Virgin Money London Marathon (I promise this will be the last time I mention it). To make it harder for myself, I decided to live tweet my way around the course. Along…

4 assessments brands must make before jumping into the multi-networking trend

As if you didn’t know already, social media is a noisy space. And the latest research from GlobalWebIndex (GWI) gives us one of the reasons why. Because on average people have 5.39 social networking accounts. Now that is a lot of chatter! But here’s the thing: for…

Social Media Automation Pros and Cons

For small business owners, automation tools can be incredibly useful things. But, like all tools, relying too heavily on social media automation will end in tears. Maintaining a brand identity and personality on social media is an important part of the relationship you want to have with your customers,…

Is Klout any good for finding influencers? And how should we measure influence?

In the event of Klout’s new feature to identify expertise, and the fact that I seem to be increasingly talking more and more to clients around this subject, I thought it seemed timely to discuss influencers. Firstly, what is Klout’s new feature? Well, in a nutshell, it shows you what…

Facebook Topic Data – A new age of ‘Human Data’

A huge change in readily accessible data on social media is about to occur. On 10 March Facebook announced it would be closing off third party API access to its user activity data to make way for something a lot more exciting. Facebook Topic Data. What does…

Becoming The UK’s Most Social Beverage Brand – Pepsi Max at Social Speakeasy

[vc_row][vc_column][vc_column_text]With Pepsi Max’s new “Genius” campaign officially kicking off this week, the timing of Aman Matharu, Digital Marketing Manager at PepsiCo’s, address at our most recent Social Speakeasy couldn’t have been better. Aman addressed an eager crowd of Social Speakeasy attendees on a balmy spring evening to share the secrets…

27 Free Digital Tools to get you started (on Digital Transformation)

The hot topic of the moment is Digital Transformation. As you would expect of any agency principle, I regularly attend and speak at events on this very topic. Whilst I applaud the information that is being shared to help inspire and evidence the increasing importance of digital, all too often…

3 ways to uncover the best times to post on social media

Every 6 months or so another infographic appears informing us of the best times to post on each social media platform. Well I can tell you that most of these timings are unworkable. Useless insight that is meaningless. Why? Because the best times to post depends on a number of…

5 do’s that will help embed a data driven culture

I recently spoke on the panel at a wonderful Social Media Leadership forum event hosted by Founder Justin Hunt, on the theme of how to embed a data driven culture. Whilst by title, the focus was on social media, it was inevitable that we leaked into all…

Finding your influencers through link listening

Knowing your influencers is a key goal for most companies. However, there is no straight forward formula, or right or wrong way to identify these evangelists. Repeated engagements and metrics such as Klout will help in assessing how engaged and how influential they are in their own merit, but without…

Hillary Clinton turns to social to announce “I’m running for president”

Clinton passed on an ostentatious announcement, and opted for online social conversations to kick-start her campaign for the White House. And the buzz which followed was far greater than fellow candidates from the opposing Republican Party. After announcing her presidential bid, last Sunday via YouTube, Clinton has managed to score…

Elevate your employees on LinkedIn

LinkedIn’s latest product utilises the connections of employees in order to publish and curate content with up to ten times the reach of the average company page. “Did you know the average employee has 10 times as many connections as a company has followers?” – LinkedIn LinkedIn Elevate offers your…

Reiterating Social Media ROI – how can you realistically calculate value?

Working at a social media agency in 2015, you would be surprised at how many people in the industry still only track social media by size of community. And yep you guessed it, this really does mean nothing. Forbes published a timely and pertinent article late last year around the…

The importance of regular social profile audits for brands

How many social networks do you have a personal account on? Now think about how many you actually use on a regular basis – those two numbers will most likely be different, and from a personal perspective that is not necessarily a negative. Now ask yourself the same questions about…

4 ways to make your brand’s social voice sing

Voice is a big thing for me this week, partly because I have a cold and appear to be losing mine, but mostly because so many brands on social, need one. There is just no excuse for posts and tweets that are vanilla, samey and predictable? After all, most brands…

Social Login is becoming prolific, but how safe are your details?

Convenience has been at the fore-front of user experience in computing for at least the last 30 years and for the web, this emphasis on convenience has resulted in the proliferation of easy-to-use login services. After all, who wants to fill in lengthy forms…

How to shine on social in 2015

So I attended this Drum event just before Christmas which was all about how to run an agency and be a leader. Half of the session was led by Simon Hartley from Be World Class whose whole business mantra is focused on what differentiates…

5 ways to take your advertising on LinkedIn to the next level

We use the LinkedIn paid platform for clients on a daily basis. Despite its rather dated layout and reasonably thin set of features (when compared with the big boys like Google and Facebook), there is no doubt, for me, that LinkedIn still very much has the edge…

6 uses for Bing Translate in Tweetdeck

Bing, the Microsoft owned, ever-growing search and data resource has returned its translation feature to Twitter-owned monitoring suite Tweetdeck. Originally introduced in July 2013 the service offered users a two click option to get quick and dirty translation of any none-native language tweet in…

Facebook’s WhatsApp exceeds expectations by hitting 700M active users

The world’s most popular mobile messaging service, WhatsApp which launched back in 2009 and has now reached over 700 million active monthly users across the globe. WhatsApp’s co-founder Jan Koum made the announcement on his Facebook page. The company was acquired by Facebook for $19…

What is the future of the social media department?

As we move through social media maturity, with some organizations already focusing on optimizing activity and performance based models, the question is – when does social media just become part of everything else? And what is the future of the social media department or even team?…

3 reasons social media professionals need to step up or risk their jobs

There are almost 10,000 vacancies for social media manager on Indeed right now and the numbers keep on growing. In fact there are even more jobs in social media, especially when you search for social analyst, content manager, editor and the many burgeoning job titles. There are university courses and…

Search results for "engagement"

Your social channels must be managed by an expert and NOT office junior!

My Journey from Intern to Junior Consultant at Immediate Future (Part 1)

Three Tips to Tweak Twitter ads for Maximum Traction in B2B

Mo’ content mo’ problems

Why running simple competitions on social won’t see you #WIN

Gamification 101

It’s all about video ads

How Game Of Thrones smashed their Social Media Strategy

10 frustrating comments people make when you are developing your social media strategy

5 reasons to throw your social strategy in the trash

IF event summary: Big brands gathered debating data and personalisation

10 types of company blog posts

Is the future of Social happening in private?

How Brands Are Using Emojis in Campaigns

Twitter made some changes to paid…and they are pretty cool

Pro tips for powerful B2B Social Content – PART ONE

7 steps to a Joe Wicks style content work out!

Break habits, break out, but don’t break bad on social media

9 Ways to target on social you may not know about

How to ace your content calendars

9 principles of truly “social-first” marketing

Superbowl 50 – Battle of the Brands 2016

Why tenuous link marketing won’t own a moment

Content for your community

Crime drama goes micro with #Shield5

STOP, calibrate and listen! Social media measurement needs your attention

Why data is a key element to social advertising

Where do traditional media outlets stand in content marketing?

5 Facebook features you should know about

Social content is not all about the content

New Year, New Tech, New Content Opportunities

Nailing your social in 2016

A review of the Immediate Future’s 2015 blog content

Defriending, unfollowing, decluttering your social profiles

The rewards of blending online and offline personalisation

Twitter: the new golden child in B2B lead generation?

Spotting the patterns, puzzles and predictions in social data

O2’s Rachel Kneen shares content ROI insights

With 60 shopping days to Christmas, how will spend be influenced by social?

Social media tone of voice: 6 things you may not have considered

Office philanthropy and social connectivity

Don’t Gaff My Gif, Man

The evolving infographic: here comes the GIFographic

Should social be owned by PR or marketing (and how important is sponsored content)?

7 elements to building a brand for the social-age

Demystifying the role of the Community Manager

What brands can learn from NATO, NASA and the CIA

London Fashion Week’s digital makeover

How does BBC Worldwide and Universal Music TV drive their digital agendas? (Part One)

The Emoji Invasion

Achieve all your event objectives by creating a “social cyclone”

Facebook Optimises Pages in time for Christmas Build Up

Twitter ads, now available in more territories than ever before

How crazy golf can unlock the power of your connected network

There are more ways to screw up on social than a #fail

The Social Media Makeover of the Wedding Industry

Video in demand

Facebook Talks Business

Managing social content during Silly Season

Should Google buy Twitter?

AppleMusic – A Multichannel Narrative

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Navigating The Chinese Social Media Landscape

How’s Your Facebook Relevance Score?

5 ways to measure Snapchat marketing success

How paid is cannibalising ATL advertising

Context, not content, is king

Cannes Lions – big brands discuss their content strategy

Usefulness is key for brands to really connect at festivals

10 Takeaways from Social Media World Forum

Measuring website content performance for success

True Relevance – The Basics of Data Driven Twitter Targeting

Is brevity knowledge, concise e-commerce messaging or Newspeak?

How the hospitality industry can use reviews in their social marketing mix

Join the ‘Social Media Day’ Revolution

How to target B2B clients at events on social

View performance stats for LinkedIn Publisher Posts

Just how social was the #socialmarathon?

4 assessments brands must make before jumping into the multi-networking trend