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Top 3 places travel consumers are hanging out on social

From asking followers for hidden-gem holiday destinations to posting the ubiquitous sunset selfie (framed by palm trees for added effect) and bragging about how amazing and life-affirming their holiday was afterward, travellers are a noisy bunch in social media. So much so that a recent study shows that social sharers,…

27 Free Digital Tools to get you started (on Digital Transformation)

The hot topic of the moment is Digital Transformation. As you would expect of any agency principle, I regularly attend and speak at events on this very topic. Whilst I applaud the information that is being shared to help inspire and evidence the increasing importance of digital, all too often…

Social media giving beauty brands the facelift treatment

The beauty industry has gone through a significant revolution over the past 10 years, with rise of the visual social platforms such as YouTube, Pinterest, and Instagram, we are quickly learning that beauty brands need more than just a pretty face for social media. Consumers have become more and more…

When does social become anti-social?

Being in the business of social media, we like to believe that it helps bring people together, incites communication and debate amongst large groups of people, and simplifies access to that communication. These remain true, and can be backed up with a plethora of hair-raising facts and figures like…

And Finally…we have moving pictures

Moving pictures. The phrase has been around for more than one hundred years but in 2015 they really are just that. Only the buzz name for them is cinemagraphs. And they are the next big thing in social media and marketing opportunities. Based on the humble GIF file, they are…

Upload your edited video to Vine in 4 easy steps!

Today I am going to show you how you can take your pre-made video content on your desktop computer and turn it into a Vine in 4 easy steps. Of course the real first step is producing some really top quality video content, but here’s some I borrowed earlier –…

Bowing to social pressure

Sometimes brands make mistakes. Sometimes they are huge, glaring, thousand foot high mistakes in neon pink and people usually have something to say about it on social media. In the ramp up to Super Bowl XLIX last night (the most social superbowl ever!) many brands released their…

Is Twitter going through an identity crisis?

Over the past few days, a number of announcements have come out of Twitter HQ about new features – both for users and marketers. The option to privately message more than one user at once has been a glaring omission from Twitter for years. But with the announcement yesterday that…

How to shine on social in 2015

So I attended this Drum event just before Christmas which was all about how to run an agency and be a leader. Half of the session was led by Simon Hartley from Be World Class whose whole business mantra is focused on what differentiates…

Facebook’s WhatsApp exceeds expectations by hitting 700M active users

The world’s most popular mobile messaging service, WhatsApp which launched back in 2009 and has now reached over 700 million active monthly users across the globe. WhatsApp’s co-founder Jan Koum made the announcement on his Facebook page. The company was acquired by Facebook for $19…

Engagement, Demographics and Age trends: The Essential Social Stats of 2014

2014 has been something of a segmentation process for the top social media channels. Revealing the true age, genuine activity and fluctuating engagement levels of some of the most active social groups. Despite attempts by Twitter to take action to re-engage dormant users with features like custom news feeds during the World Cup and similar…

What can Snapchat offer brands?

Over the weekend The Sunday Times reported on yet another big social media valuation, this time it was Snapchat’s turn to grab the headlines with a $12bn valuation. It follows the highly anticipated first ad running across the messaging platform last month – a 20 second trailer for horror film…

Get your GIF on

If you’re like me you probably have an attention span that can only be measured in nano-seconds. To grab your attention online, especially on social media, things need to explode and cartwheel about just to stop you scrolling for 5 seconds. That being the case I…

Make the most of where you are with these great new geo based apps

Since the very much unwelcome re-haul of Foursquare there has been much room for location based apps to gain traction with an eager user base. Foursquare’s new check-in app ‘Swarm‘ has totally divided up Foursquare, the platform now having one app to check-in with,…

Future-proof your business with disruptive social content: it’s the Microsoft Mobile way

Last week we were joined by Clare Izhaky, Head of Social Business for Microsoft Mobile (formerly Nokia) at the Social Speakeasy, who shared some terrific insight into her team’s approach to social media… Don’t be Bob. Who is Bob, you ask? Bob is dull, unsociable, doesn’t listen to people and…

Are prenups set to become social?

We’ve all been there, a relationship breaks down and you have to think about petty things such as how to share out your joint furniture, how you’ll split the DVD collection and who’ll get ownership of the cat. But in the age of social are there now…

It’s “Rather” clever: new app streamlines your social feeds

Curating your social media feed can be a tricky business. You may be overrun with photos of your friend’s babies or hourly updates on wedding planning from that random girl from one of your university classes… The content bugs you, but not enough to delete that friend…

#BringBackOurGirls: How social sparked mainstream action

It’s exactly a month yesterday (14 May 2014) that over 200 Nigerian school girls were abducted from their boarding school by local Islamic militia group Boko Haram. The media and western world initially skirted over the story as just another political tragedy in Nigeria’s…

Which social network reigns supreme for social commerce?

For businesses using social media, it’s not about the ‘feel-good factor’ of the odd like here or a couple of retweets there. It’s about one thing: ROI. So which social media platform generates the most ROI? New research from Shopify on social commerce has discovered that out of all social…

Is UGC the future of visual social media?

Over the past year or so a new model of community management has emerged, long gone is the 90-9-1 model. Passive observers are minimising and hyper contributors are increasing, motivated by the sheer desire for social recognition. People have greater accessibility to contribute and are more…

But first, let me take a selfie

Selfies dominate visual social media, with Piper Jaffrey recently announcing that Instagram, the selfie hub, has now surpassed Facebook and Twitter to be the top social network among teens we can see the 2013 selfie total of 35 million getting higher and higher! In…

The ‘No Make-Up’ ‘Sock-Only’ ‘Sellotape’ evolution of the Selfie

The year of the ‘Selfie’ has been marked on several occasions with anything from free-world leaders Barack Obama, David Cameron and Danish leader Helle Thorning-Schmidt snapping away at Nelson Mandela’s funeral, some of the worlds finest air force pilots and astronauts displaying…

How to lose friends and alienate people

With the ever increasing world of social apps encouraging us to connect friends and family, the new app, Cloak has been developed to specifically help you avoid people you don’t want to see…think exes, co-workers and the guy who likes to stop and chat. It has been…

Becoming picture perfect

There is no doubt about it, we are taking more pictures than ever. It has got to the point that Facebook has a quarter of a trillion photos, 14.58 million photos uploaded an hour and 4,000 a second– and just think about all those photos that don’t…

Social media battle of the sexes

For all you ladies out there, it looks like we’re taking over social media, and smartphones are our weapon of choice – in a metaphorical sense of course! According to research conducted by PR agency Porter Novelli, also published by marketingmagazine.co.uk, women are dominating the social media…

Social media makes your decisions!

We all have decisions to be made throughout the day, some big, some small, all require us to think and consider which option is best. If you’re indecisive you probably base your decisions on an external influence, which could be a friend’s advice or a news article. Social media plays…

What’s up with WhatsApp?

Whether it’s the press, financial traders or marketers, everyone has had an opinion on the recent acquisition of WhatsApp by Facebook. Did any of you see the unfortunate (funny) typo, by the BBC which turned the news story into Facebook acquires “massaging service”? Uh oh! Last week,…

What the +?!

Since it’s inception Google+ hasn’t had the greatest cut through compared to the likes of Facebook, Twitter and Instagram when it comes to the world of creatives. However, the tables are turning and Google+ is starting to enjoy further mainstream success as yet another channel for us to…

You have to sell your business to attract the right candidates

You have built your empire with blood, sweat and tears. You have a small, dedicated team who stand by you. They love working for you, they love the culture, the hours, pay, flexibility offered and the general working environment. So who wouldn’t want to work for you? Well it seems…

Food for thought!

If you read my last blog post then you would have seen that I came to the conclusion that it is next to impossible to predict the future of social media. This has got me thinking about the aspects of social media that we take for granted, everyday things that…

6 social media 2014 predictions from some of the most influential industry authorities

As usual predictions for 2014 abound. Rather than add to the melee with only our voice, we asked some of the most influential movers and shakers in digital to tell us what they thought would be big this year. Interestingly, even though we asked for opinions individually, the feedback revealed…

What social are you listening to?

If, like most, you are struggling to find new music and can’t bring yourself to thumb through endless blogs, magazines, buy redundant CDs, download or ‘torrent’ illegally or can’t even fathom what those big black discs Dad used to play are called, then you may want to try out some…

2014: The year of Google+?

It’s that time of year when we dust off the crystal ball and try to predict and prepare for what 2014 holds for some of our favourite social networks. And here’s what Bakti expects to see this coming year! Facebook: I’ve seen A LOT of articles peppered around the net claiming…

14 essential must-dos to improve your social footprint for 2014

If you find a little time in-between now and the New Year, it’s a good opportunity to do a little social media housekeeping. Here are immediate future’s top 14 recommendations (seriously, we are doing our tidy up too!) that will improve your social footprint…

Complete your 2014 workout with friends and Gamify your fitness

If you’re thinking of entering your 2014 with, at the most, a vague idea of getting fit ranging from ‘moving around more’ to ‘smashing a whole triathlon’ and haven’t the slightest inclination on how to go about organising yourself, why not turn to the multitude of apps…

Winding down for Christmas

2013 is winding down. It was the year Twitter went public, Facebook launched Graph Search, Instagram allowed video, and so much more. Now 2014 looks set to be even more eventful! So, before you all dash off to the office party and frantically search for last minute presents, we’re sending…

Mirror, Mirror on the wall…

…who is the fairest of them all? That’s the answer that celebrities are trying to discover in the new craze that is sweeping through Hollywood. Celebs love a ‘selfie’. And a ‘belfie’ [whatever that is]. But what they love more is themselves. That’s why the new ‘Twitter…

Inspiring social media of 2013

As we approach the end of 2013, there have been endless articles on LinkedIn, Twitter, etc… listing the greatest social media meltdowns of 2013. Although they provide some valuable lessons on techniques to avoid in your social strategy, they also scaremonger a little. And the downside…

Telling your Christmas story

I don’t know if it is just me, but Christmas feels like it is FAST approaching. Excitement has been building since November and we are in full flow now. Christmas songs have been released, trees are up and some of us have already been social shopping. Once all your…

5 Inventive ways B2B brands use Vine

Is Vine suitable for B2B brands? This is a good question, which I hear being raised over and over again. “Shouldn’t only food brands and celebrities use Vine?” – some may ask. A little investigation I did this morning reveals that, B2B brands can be equally creative Vine makers, and…

5 facts about micro-videos you must know!

© Vine. Logo. © Instagram. Logo. As we know Vine and Instagram videos have been a great success and added something extra to the social media armoury. There is a lot said about Vine and Instagram but what are the most important figures that…

Why are we SO hooked on social media?

I have an addiction…and it’s everywhere! Facebook, LinkedIn, Twitter, Instagram, Vine, Pinterest, Google+, MySpace, YouTube, the list is endless. We just can’t walk away from social networking sites – no matter how hard we try. I have deleted my Facebook app on my iPhone, because it became unhealthy how my…

28 free social media monitoring tools

Who hasn’t been trying to monitor their online performance and hit a road block because you can’t access the proper tools? Maybe you’re up to your eyeballs in meaningless figures and graphs? All you need is a little context, some simple analysis, a general overview – but you don’t want…

The social media magpie effect

The saying goes: “good artists borrow, great artists steal”, and this seems to be the case with social media platforms and Facebook. Every other day reports come in that the platform has updated its user experience with elements taken from other social media platforms. It seems that the social media…

Fashion Week prepares to use social media as its catwalk

Fashion labels are among some of the best brands when it comes to utilising the power of social media. The richness and constant stream of visual content makes for a great partnership. Nowadays you would be hard-pressed to find a fashion label that is devoid of any social media presence.

Social media: It’s all about the images!

Photography has become huge, with 10% of photos in the history of the world being taken in the last 12 months! But do you know how important photos are to your online presence? by klynnetrabue. Explore more infographics like this one on…

The curious case of the LinkedIn hashtag

Ever since Chris Messina introduced the system of hashtagging to mircoblogging site Twitter in 2007 its popularity has grown to the point that it has been adopted by competing social media networks and has found a place in pop culture, with TV shows and music videos…

Brands and short form video apps

© Maria Elena “Instagram Vs. Vine” Photo. Attribution 2.0 Generic The social media world has seen Instagram and Vine recreate an online version of the war of the roses with the apps fighting it out for the video app throne. Weeks…

How LinkedIn has revolutionised recruitment, and why I love it!

I have recently started with immediate future as Head of Talent, recruiting the best talent in social media and keeping the great staff we have already happy in their workplace! On that note, if you work in social media marketing – at any level, or want to – we…

Graph Search for all: Facebook starts its search engine roll out!

Back in January this year, Facebook launched a new search engine feature called ‘Graph Search’, the tool allowed users to let you search your Facebook network for people, places, photos and interests. Graph Search was only accessible to a selected few, in a very limited beta program.

Foursquare: A wasted opportunity?

It’s 2009. A new location-based social networking website for mobile devices has been launched. Four years later, and the platform has an estimated 35 million users worldwide. But what happened to that social network, and did it ever achieve its full potential? I am of course talking about Foursquare, the…

Why videos are important to your digital strategy

Videos are now becoming much more of a focus for brands within their digital strategy. And with good reason too! A study in 2012 found that social engagement in videos increased by 28% to 70% compared to 2011! It also showed that social media users are twice…

The Role of Social in Live Sporting Events #Wimbledon

With the success of the Olympics and Superbowl (a game like rugby except they have to wear padding so they don’t hurt themselves) it is undeniable, that social plays a key role in Live Sporting Events. The content that can be generated around these events helps to paint a true…

3 ways to break the glass ceiling to reach true social innovation – event wrap-up

If you have anything to do with social media, then you know that you are always innovating. If it isn’t the constant evolution of the platforms, the new tools sprouting like weeds across the internet, or the ever-changing trends of users – you need to stay on your toes in…

Events best practice: Creating a hive of social media activity

Following on from Adam’s blog ‘From Monaco With Love’, and whilst I’m still buzzing from the excitement of managing the social media conversations around the IBM #SmarterCommerce Global Summit last week, I’d like to share some of the key learnings and insights the team garnered…

Be creative and make time for social media: New businesses moving forward

For new businesses social media can appear a very daunting task but to be fair most companies give it a go, to a certain degree. Some have a better idea of what to do and others write content with no business purpose. My last two blogs have…

#Hashtags: Coming to a Facebook page near you

The hashtag-obsessed world that we live in has just claimed another victim. After seeing the success of the use of the # on Twitter, Facebook has now unveiled clickable hashtags on their platform. The aim of hashtags on Facebook is to make it easier for users and advertisers to find…

The power of visual content claims another victim: How LinkedIn is going visual

The world has gone visual. 10% of photos taken in the history of the world were taken in the last year, as online and social media continues to embrace the power of visual content. The statistics speak for themselves: 250 million photos are uploaded to Facebook each…

Is Facebook the be all and end all of popularity?

Let’s face it, there is a little piece of us that lights up inside when we get a comment, like or retweet on our latest post. The knowledge that what we have to say is being heard, or read, is satisfying and it encourages us to share more. But is…

Immediate Future weekly digest:

Facebook wants to know what you’re doing This week we have taken a look at the new changes Facebook is rolling out! Facebook is about to launch a brand new update which will affect our Facebook status updates. They are soon to become much more interactive due to a…

Is Facebook driving away teens?

New research has shown that whilst Facebook and YouTube are still important for many teens their popularity has been falling steadily amongst this demographic over the last year. So are teens being driven away by Facebook’s new updates or are they leaving in favour of other, newer,…

Pinterest pins hopes on a more profitable proposition

With the ink barely dried on Facebook’s latest announcement, you could be forgiven for thinking that the social network was feeling marginally threatened by the likes of visual counterparts such as Pinterest. Facebook’s latest redesign places a clear emphasis on visual content, sending the message to brands that text-only content…

Will the new Facebook changes drive teenagers to use other social platforms?

Since its launch back in 2004, young teenagers have been some of Facebook’s biggest fans. However, as Facebook develops is it losing its attraction to many young teens, forcing them to discover new social platforms? For example rather recently, Facebook announced plans to improve the layout of its home page…

Hashtags come to Facebook

Facebook is considering introducing the hashtag functionality to their social media site. This latest update will allow users to index conversations around a particular topic. Facebook have not yet set a release date, however it has been speculated that they are working on this new update as…

Your Weekly Social Media Snapshot

Busy week? No stress. Here’s a short, sweet digest so you can round-off the week feeling up to speed. 5 things you need to know from the last week: Instagram launches online profiles Instagram have made some changes, announcing that users can now view their full…

Vine: Watch This Space

I’m sure you’ve probably heard murmurings about Vine, Twitter’s new video-sharing app, which arrived on the social media scene at the end of last week. There has already been lots of excitement around the new app, which is being dubbed the Instagram of video. Twitter’s 500 milllion…

Myspace: Lessons learnt from other social media networks

Last week after much anticipation, the new and improved version of Myspace was rolled out to the general public. The launch coincided with the release of singer (and major Myspace investor) Justin Timberlake’s new single. Although the launch may have been overshadowed by Facebook’s announcement of graph search, the site…

The shift to visual social media

Content marketing is on the lips of most Marketing Managers as we head into 2013. The growth of platforms such as Pinterest and Instagram are proof of the way that people are consuming content – shifting to rich engaging visual content. Our own client analysis shows that 4x more engagement…

Why 2013 is the year of Google Plus

Last year Instagram was the new up-and-comer on the social media landscape, exploding onto the scene and earning a $1 billion pay check from Facebook. With 58 photos being uploaded per second and well over a billion photos uploaded to the site as of May 2012, Instagram was clearly the…

Will visual content drive social media in 2013?

As the year draws to a close the inevitable lists of the best and worst moments begin to appear. But what about social media’s biggest successes this year? Econsultancy have published what they think are the 10 greatest social media campaigns from 2012. Looking back at what…

Weekly social media round up

SMB’s are taking over Social Media New research shows that 90% of small business owners have some sort of presence on social media, and that they are beginning to increase their involvement. In studies done by 5starControl, results show that small businesses are “keener on…

Weekly News Round-Up

Good News for Facebook Despite its fiscal status in a state of constant flux, Facebook had a good week. The platform passed the final hurdle in its bid to acquire Instagram after the California Department of Corporations ruled that the transaction appeared ‘just, fair, and equitable’. With all…

Monday News Round-Up

Olympic sponsors: the social winners Whilst athletes were vying for medals during the dubbed ‘Socialympics’, the official sponsors were hard at work battling for social media dominance. Social Media Influence have released the sponsor leaderboard. Visa and P&G come in joint 3rd position. Visa saw…

Pinterest – 2012’s social media success story?

Pinterest was the surprise social network of last year in the US achieving over 31 million visits and rising to number 7 in the Hitwise top 10 social networks of 2011. Whilst the network only represents 0.68% share of visits (Facebook represents a staggering 63.31%) – Pinterest is set to…

Search results for "instagram"

Top 3 places travel consumers are hanging out on social

27 Free Digital Tools to get you started (on Digital Transformation)

Social media giving beauty brands the facelift treatment

When does social become anti-social?

And Finally…we have moving pictures

Upload your edited video to Vine in 4 easy steps!

Bowing to social pressure

Is Twitter going through an identity crisis?

How to shine on social in 2015

Facebook’s WhatsApp exceeds expectations by hitting 700M active users

Engagement, Demographics and Age trends: The Essential Social Stats of 2014

What can Snapchat offer brands?

Get your GIF on

Make the most of where you are with these great new geo based apps

Future-proof your business with disruptive social content: it’s the Microsoft Mobile way

Are prenups set to become social?

It’s “Rather” clever: new app streamlines your social feeds

#BringBackOurGirls: How social sparked mainstream action

Which social network reigns supreme for social commerce?

Is UGC the future of visual social media?

But first, let me take a selfie

The ‘No Make-Up’ ‘Sock-Only’ ‘Sellotape’ evolution of the Selfie

How to lose friends and alienate people

Becoming picture perfect

Social media battle of the sexes

Social media makes your decisions!

What’s up with WhatsApp?

What the +?!

You have to sell your business to attract the right candidates

Food for thought!

6 social media 2014 predictions from some of the most influential industry authorities

What social are you listening to?

2014: The year of Google+?

14 essential must-dos to improve your social footprint for 2014

Complete your 2014 workout with friends and Gamify your fitness

Winding down for Christmas

Mirror, Mirror on the wall…

Inspiring social media of 2013

Telling your Christmas story

5 Inventive ways B2B brands use Vine

5 facts about micro-videos you must know!

Why are we SO hooked on social media?

28 free social media monitoring tools

The social media magpie effect

Fashion Week prepares to use social media as its catwalk

Social media: It’s all about the images!

The curious case of the LinkedIn hashtag

Brands and short form video apps

How LinkedIn has revolutionised recruitment, and why I love it!

Graph Search for all: Facebook starts its search engine roll out!

Foursquare: A wasted opportunity?

Why videos are important to your digital strategy

The Role of Social in Live Sporting Events #Wimbledon

3 ways to break the glass ceiling to reach true social innovation – event wrap-up

Events best practice: Creating a hive of social media activity

Be creative and make time for social media: New businesses moving forward

#Hashtags: Coming to a Facebook page near you

The power of visual content claims another victim: How LinkedIn is going visual

Is Facebook the be all and end all of popularity?

Immediate Future weekly digest:

Is Facebook driving away teens?

Pinterest pins hopes on a more profitable proposition

Will the new Facebook changes drive teenagers to use other social platforms?

Hashtags come to Facebook

Your Weekly Social Media Snapshot

Vine: Watch This Space

Myspace: Lessons learnt from other social media networks

The shift to visual social media

Why 2013 is the year of Google Plus

Will visual content drive social media in 2013?

Weekly social media round up

Weekly News Round-Up

Monday News Round-Up

Pinterest – 2012’s social media success story?