instagram Immediate Future

Embracing longer videos in a short-form era

For years, platforms like YouTube and Instagram aimed to challenge TikTok’s dominance by copying its short video style. Now, TikTok seems to be shifting its strategy, encouraging its creators to explore longer content similar to what you find on rival apps. TikTok hosted an event in late…

Social snapshot – 29.11.2023

Staying updated on the ever-evolving social media world can be challenging. Here are the latest highlights: X announces the return of post deadlines X introduces the reinstatement of post headlines within in-stream link previews. In October, X made the decision to remove post headlines and preview text, altering how publications…

EPISODE 76: SERIOUS SOCIAL – No Fluff, Just Stuff: Inside a Winning B2B Social Campaign

Fed up with lacklustre ROI on your B2B social campaigns? You’re not alone. A whopping 50% of B2B marketers struggle to measure the ROI of their lead and demand gen efforts. Time to change the game. In “No Fluff, Just Stuff,” we’re not just talking theories; we’re revealing the nuts and…

Meta launches a paid ad-free subscription

In a bold move catering to the evolving landscape of privacy regulations in the European Union, Meta has announced the launch of a paid subscription service to remove ads from Facebook and Instagram. This offering will give users across the EU a choice: pay a fee to…

Festive food & drink trends: mastering social media marketing in Q5

Social Snapshot – 15.11.2023

Keeping up with the constantly changing social media landscape is difficult. Check out the latest social media headlines below: YouTube introduces new tagging requirements for AI-Generated content YouTube has recently announced a policy mandating creators to label content generated by AI. This means creators must now specify if a…

Top 10 Predictions for Social Media Marketing in 2024

It’s time to dust off those crystal balls and take a sneak peek into the future of social media marketing. Get ready to discover how AI, engaging content, and innovative features will play a pivotal role in your social media next year. Whether you’re a seasoned pro or just dipping…

Festive Food & Drink Trends: Mastering Social Media Marketing in Q5

As the festive bells jingle closer, it’s paramount to sharpen your focus on Q5 – the pivotal marketing quarter where opportunity and challenge coalesce. Understanding the pulse of social media during this period is not just beneficial; it’s business-critical. Why This Report Is Your Festive Compass: Consumer Engagement Soars: With…

Social Snapshot – 01.11.2023

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media: Turning TikTok Audiences into Customers: New Salesforce Integration TikTok has introduced a lead generation integration with Salesforce Marketing Cloud to help advertisers convert TikTok audiences into customers. This integration…

Social Lowdown: Top Updates

Staying ahead of the curve with social media updates involves a lot of looking, searching and checking. Pretty time-consuming to be honest. But not for you, because I’ve done it for you. You’re welcome. Let’s get started Instagram Instagram is testing and slowly rolling out a new…

Social Snapshot – 25.10.23

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media: Instagram works in new sticker options Instagram is testing a new sticker option that would allow users to create stickers from their own photos. Similar to Apple’s photo cut-out…

A spooktacular social media campaign: leveraging Halloween for brand engagement

Halloween is just around the corner! And it’s a golden opportunity for social media marketers to engage with their audience in a creative way. This blog will guide you through the steps of creating a spooktacular social media campaign that leverages the Halloween season to increase brand awareness and connect…

AI and Visual Design in Social Media: A Fusion

AI is revolutionising the way we create, share, and interact with visual content on social media platforms. In this blog, we'll explore the fusion of AI and visual design in social media, highlighting its impact, benefits, and potential for the future.

Social Snapshot – 20.09.23

Staying updated with the ever-evolving world of social media can be demanding. However, there’s no need to fret because everything is right here, in our weekly social snapshot. Check it out!

Celebrating Hispanic Heritage Month on social

Hispanic Heritage Month kicks off on the 15th of September and recognises the contributions of the Hispanic and Latinx communities to the history, culture, and achievements of the United States. But why limit it to the US and not encourage global celebration of the culture? While as a brand, you…

Inmotion 2023: A Design Report

In today’s blog, our Design team share their thoughts, reflections and lessons learnt from Inmotion 2023, a conference for leading professionals across the creative industries.

Choosing the Right Platforms

Are you tired of feeling lost in the social media jungle? 🌴 Our latest blog is here to guide you through the process of selecting the right platforms for your brand, check it out!

5 top tips for LinkedIn visual forming

One size doesn’t fit all with social – but it’s becoming increasingly apparent that LinkedIn’s audience wants to absorb content the same way they would on Facebook, TikTok or Insta – not that it’s becoming a more visual platform, but for…

Social Snapshot – 30.08.23

Keeping up with the constantly changing social media landscape is challenging. Check out the latest social media headlines below: Instagram tests new comment reply/share options Instagram is working on the option to share comments from any public feed post or Reel to their Instagram story, a great way to…

Stop! Summer time: Stop-motion summer fun

This summer, our design team was set a challenge - to create a series of snappy company logo idents, to go out across our social feeds to coincide with our summer Friday afternoons off. They chose to use the magic of stop-motion to give these short animations a curious and organic feel.

Social Snapshot – 16.08.2023

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media: TikTok Quick Tips Elevate holiday marketing with TikTok’s vital insights. Craft impactful ad campaigns through strategic goals, budgeting, and optimisation. Leverage tailored examples for swift progress. Access videos or…

The magic behind the feed

Step behind the lens and discover the captivating world of 'go behind the scenes' content creation! From unravelling audience desires to crafting unique angles that dazzle, we're diving into the art of sharing the magic that happens backstage.

Losing the Thread – reviewing Social Media Platforms

Have you heard of BlueSky? what about Mastodon? Threads? In today’s Blog we take a look at some of the emerging alternatives the are hope to steal the crown from Twitter as the leading social media platform.

SOCIAL SNAPSHOT – 26/07/2023

Welcome to social snapshot, your go-to source for staying updated on the fast-paced world of everything related to social media. We’ve got you covered with the most recent highlights over the past week. Let’s get going and dive right in: Goodbye Twitter. Hello X. Twitter is changing its name…

Social media builds trust with B2B buyers

We know B2B social has merit – the cynical senior marketers have been put in their place – but why is it so successful and how does social, the somewhat chaotic media platform, actually build trustworthy perceptions for brands? When we consider the sheer volume of people who use…

SOCIAL SNAPSHOT – 19.07.2023

Step into the captivating realm of Social Snapshot, your ultimate destination for staying in the know about all things trending. Immerse yourself in a whirlwind of cutting-edge updates, unravelling the finest moments from the past week. Brace yourself for an exhilarating plunge as we embark on this riveting journey together:…

Threads = 100 Million Members!

The social media world is all over the latest Meta app – Threads. Launched on Wednesday of last week, the application rushed to 30 million sign-ups within 24 hours of release. The number of users then increased to 50 million just hours later, then 70 million within less than…

Meta weaving Threads

As you may have seen by now… (and the fact that it’s over 2M trending on Twitter…) Threads is live! Where we are now: Threads, an Instagram app is available for pre-download July 6, 2023 App Store: https://t.co/QzxKwyVQoG pic.twitter.com/YLT7hOqfJp—…

Organic & Paid: Complement and Triumph

Social media is a powerful tool for organizations looking to connect with their customers. I think we can all agree on that. But it’s not just that – it allows businesses to reach their exact target audience with their advertising messages; it helps create a community and build brand trust,…

SOCIAL SNAPSHOT – 28.06.2023

Staying updated with the ever-evolving world of social media can be demanding. However, there’s no need to fret because everything is right here, in our weekly social snapshot. Have a look at the most recent highlights: You’ll soon be able to download Instagram Reels to your camera roll Instagram…

Don’t tick the box – think outside of it

“Can you just put this up quickly?” – the dreaded words. We all know we can’t just throw random content up on social and expect it to perform to an optimal level – yet the same pitfalls continue to be stumbled upon by countless staff trying to make sure their…

We’re up for an award!

We’re up for an award! Yep, that’s right. We’ve been selected as finalists in the UK Content Awards 2023 for our work with our fabulous client Chavroux Over the past year, we’ve been on a mission to make Chavroux the G.O.A.T. cheese, by…

Think Vertical, Go Viral: Tips for captivating vertical videos

We're diving head-first into the world of vertical videos, the viral sensation that's reshaping the social media landscape, and we're not gatekeeping our best tips for creating jaw-dropping, thumb-stopping content that will have your followers begging for more.

Stop Motion is going places

Here at Immediate Future, we love looking at dominant social media trends and really taking them apart. I can’t be the only one who’s noticed the increasing presence of stop motion on their TLs recently, especially in product shoots. It’s popularity – I believe stems from the fact that it…

CHAVROUX: THE GREATEST (CHEESE) OF ALL TIME 🐐

How can you build brand trust and drive awareness at a time when disposable income is stretched, consumer confidence is low, and the food-content market is highly competitive during your target period? That’s the question that all FMCG brands want the answer to these days, and social media is the…

The Power of Data Analytics

SOCIAL SNAPSHOT – 31.05.2023

Don’t miss out on the most important social media updates – check our weekly social snapshot for all the latest news! Let’s dive in… Instagram now allows ads to appear in search results Instagram is introducing the ‘Instagram search results’ Ads Placements via the Instagram Marketing API. This recent update…

AI… Stickers?

Instagram is testing out the ability to generate AI custom stickers based on text prompts.

Social Snapshot – 17.05.2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below: Meta introduces ‘Meta Verified’ program to users in the UK Meta’s expanding availability of the ‘Meta Verified’ subscription scheme to the UK users.

Good Evening Europe: Brands and Eurovision

Good Evening Europe! Love it or hate it, Eurovision holds sway over the eyeballs and thumbs of millions of Europeans every year – and still more watching around the world! This offers a great opportunity for brands big and small to get in on the action and use all that…

Social Snapshot – 10.05.2023

Discover all the social media updates you need to know in our weekly social snapshot!

The Kingy Thingy

Kingy thingy, King’s Corry, Corry-naish, whatever you want to call it, we’ve got a big ol’ event happening this weekend. Big events = big moments, and big moments draw in consumers and marketers like moths to a flame. But not this time! At IF, you know we love a bit…

Social Snapshots 03.05.23

What is new and exciting in the world of social media? Let’s talk about it…

SOCIAL SNAPSHOT – 26.04.2023

Don’t miss out on the most important social media updates – check our weekly social snapshot for all the latest news! Let’s dive in… TikTok shares new tips for brands TikTok has released a new guide on effective influencer marketing campaigns in the app, based on…

Twitter’s U-turn

Twitter's blue checkmark was feeling a bit like a yo-yo lately, first disappearing and leaving us feeling blue, then making a comeback with a sassy "I'm back, baby!" attitude. We're not sure what Twitter was thinking with their U-turn, but at least now we can all feel a little more verified in this crazy online world.

Social snapshot – 19.04.2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below: YouTube introduces new policies on eating disorder content YouTube is updating its approach to eating disorder-related content to create space for community, recovery…

How Animation can Boost Engagement

Have you ever wondered why your social media posts just aren’t performing as well as they used to? Are you looking for ways to get across your information about your brand in a fun, accessible and thumb-stopping way? Maybe an animated video is the right way for you to go.

SOCIAL SNAPSHOTS – 12.04.2023

Get ready to be the life of the virtual party with our weekly social snapshot, filled with all the latest and greatest social media updates to keep you in the loop and on top of your game!

Episode 75: Serious Social – Trends to watch – the rise of the De-Influencer

The game is changing with the rise of de-influencer 😮But how will this impact the way brands work with influencers? In this episode, Katy Howell and Belle Lawrence are joined by writer/performer duo Yellow Square (Bec & Sam) to discuss all your burning questions. 👉Get an insider’s perspective on whether…

SOCIAL SNAPSHOT – 05.04.2023

What is new and exciting in the world of social media? Let’s talk about it… LinkedIn Adds Suggested Posts LinkedIn has added a new feature called Suggested Posts to its platform. The feature will display posts that may be of interest to…

Social Snapshot – 29.03.2023

Discover all the social media updates you need to know in our weekly social snapshot!

How To Create A Killer Hashtag Strategy

Discover how you come up with a hashtag strategy that really works for your brand and set you apart from the crowd!

Social Snapshot – 22.03.2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below: WhatsApp adds new group chat controls The app announced new control options for group chats which will enable users to manage who joins…

Picnic Trends: Brandwatch Insights

As the temperatures slowly increase and the picnic season approaches, now is the time to start paying attention to the essential picnic trends and plan ahead for National Picnic Week. According to gov.uk nearly half of adults in England report spending more time outdoors than before the pandemic, which…

Design Trends Check-up

Hoo boy that was a long cold winter wasn’t it? O.K, it might still be pretty cold BUT at least its getting a bit lighter. Maybe its too early to say the “S” word just yet – I haven’t seen any blooming daffodils or gamboling lambs myself yet – but…

Blue Tick Nightmare!

Social media is great. I work in it, so, of course, I’m going to say that, but it really is great. There’s a platform for everyone, whether it’s photos, video, news, connection with old school friends, or expanding your professional network, there’s a platform for you. What’s not so great,…

Social snapshot – 22.02.2023

It’s that time of the week again! Here is a snapshot of the latest happened in the world of social media: Twitter adds alerts for Community Notes The network announced earlier this week that they’re rolling out a new update for its Community Notes on tweets users have previously engaged…

Social Snapshot – 15.02.23

It’s that time of the week again! Here is a snapshot of the latest happening in the world of social media 👇🏻

Artifact: The new kid on the block

Artifact, the new text based media app that it's like TikTok for text.

Social Snapshot – 08.02.23

Social media updates you need to know!

It’s Oh So Quiet

What is Instagrams new Quiet Mode and why do we need it?

Social snapshot – 25.01.2023

It’s that time of the week again! Here is a snapshot of the latest happened in the world of social media: Creators report extremely low earnings from TikTok The massively growing platform is facing major challenges as influencers complain about getting paid very little compared to posting on YouTube or…

A Social Full of Love

CREATING THE PERFECT VALENTINE’S DAY FOR ALL How can an eCommerce brand win the hearts of its audience forValentine’s Day? A strong social media strategy includes making the most out of what is trending in your industry, and every February (and earlier) Valentine’s Day is the hot…

From Farm to Fame: USING TRENDS TO ELEVATE BRAND EXPOSURE

Grabbing your audience’s attention with thumb-stopping content and constantly looking for trends and new ways to be creative can be a tough task for any brand, but it can be even harder for those in a niche category. Facing this challenge in goat’s cheese, Chavroux wanted to increase its…

Social Snapshots – 18.01.2023

Keeping up with the regular stream of new social media insights is challenging. Relax, we’ve got you covered. Check out the latest social media headlines. 👇

SHOWSTOPPING SOCIAL PACKS A PUNCH

A hero campaign for Billington’s Sugar – “First Time” Activating your existing audience or drawing new attention can feel challenging as a heritage brand. Whether you need to break down perception, launch a new product or simply maintain household penetration, brands need to continue to be bold with ideas and…

SOCIAL SNAPSHOT – 11.01.2023

The constant stream of fresh social media insights that appear daily can be challenging to follow. But we’ve got you covered! Here are some social media updates you need to know👇 Instagram works on new posts features Instagram is working on a new option for posts, a “text mode”. This…

Best times to post on social [INFOGRAPHIC]

What are the best times to post on each social media channel in 2023?

Social snapshot – 21.12.2022

Here’s our last social snapshot of 2022! We’re taking you through the latest happenings in the world of social media: Facebook adds an option to make reels in the app Following the massive growth of reels, Meta’s introducing a way to share reels on Facebook even though they don’t have…

Oops!… Musk Did It Again 🎶 Twitter’s disastrous attempt to ban posting links to other social networks.

Twitter will begin to ban its users from posting links to other social networks

Social Snapshots – 14.12.2022

We are reaching the end of 2022 Social Snapshots with only 1 week before Christmas! 🎄 Let's check what is happening on social media.

Top tips for a glittering B2C social media strategy

Sure your brand could start posting without a social media strategy in place, but without structure, or any research into your audiences, how can you be sure that you’re sending out the most effective content and not wasting your time?

EVERY LITTLE SHOPPER MISSION HELPS

DRIVING TESCO SHOPPERS TO SEEK OUT MISSION WRAPS Let’s set the scene… After securing a new listing in selected Tesco stores – adding this supermarket retailer to their other listings in Sainsbury’s and Asda – Mission Wraps now needed to set their sights on retaining and increasing their shelf space.

Staying Creatively Motivated

Some tips to help when you're in a creative slump

Social Snapshot – 07.12.2022

Take a look at the latest happening in the world of social media on our weekly social snapshot!

Social Snapshot – 30.11.2022

Keeping up with the regular stream of new social media insights is challenging. Relax, we’ve got you covered. Check out the latest social media headlines. 👇 Pinterest Creator Rewards ends today 📌 To all the creators who participated, thank you for your partnership. We’re committed to exploring more ways to…

Social snapshot – 23.11.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media: Pinterest is now available in Afrikaans, Croatian and Bulgarian languages Pinterest is expanding its language options to Afrikaans, Croatian and Bulgarian. That makes the platform available in 41 languages to…

How social media marketers can protect their mental health

Discover our best tips for protecting your mental health when you work on digital marketing:

Social Snapshots 16.11.2022

View the most recent social media news.

The latest B2B social benchmark stats for your 2023 plans

Hot off the press, the latest B2B social benchmark stats for your 2023 plans.

Jolly Good Social: the true meaning of knowing your audience

Scroll, scroll, scroll. OH WAIT! That looks good, what is it? It was most likely an image or video that caught your eye, wasn’t it? We like to call that ‘thumb-stopping’ social content – it grabs your attention and makes you stop scrolling with your thumb. But before we get to the…

Social Media or Search Engine?

A search engine? Really? We’re now over two decades into life with social media, so naturally, things have changed a lot since then! What started out as an online forum used exclusively by Harvard College students who wanted to connect with each other: social media has since snowballed into…

Pinch to zoom on YouTube

YouTube celebrated its 17th birthday earlier this year and the platform announced a few new upcoming design elements and product features. The intention is to make the app look and feel ‘cleaner, more lively’, and easier to use for different purpose. The biggest update is ‘pinch to…

Halloween Trends to Boost your Marketing Campaigns

The Halloween trends that can help you to fuel your brand visibility and consideration.

The brand stance song and dance

Most of us have a brand we align with – either due to its values or simply because of its downright brilliant products. But how important is the brand’s alignment with various incidents, politics and cultures influencing our buying decisions? It was amazing to see every company (yes, literally every…

A Sprinkle of Magic Motion: leading to originated content shoots

Imagine this – you’ve screened your next amazing product idea, completed the SWOT and got your NPD all ready to roll. Once the retailers are on board to take delivery of stock, you need to gain consumer interest and ensure it flies off the shelves to protect its future in the SKU inventory.

Social Snapshot – 05.10.2022

It feels like there's a new social media update every week... that's because there is! But fear not, we've got you covered with this week's low down.

Getting personal: data led content development

It’s never enough to simply grow the audience for a brand. In order for that audience to have an increased likelihood of converting, they need to be qualified followers. Identifying specific personas and content pillars through our research and insights, and monitoring trends on a weekly basis,…

A Meaningful Mission: Building Brand Trust With Influencers

Amplifying brand trust through meaningful partnerships and collaborations.

Social Snapshots 21.09.2022

Check out the most recent social media news.

Social Snapshot 14.09.2022

It can be difficult to keep up with all of the new social media insights that emerge each and every day. Don’t worry, we’ve got you covered! Check out the most recent social media news.👇

Social snapshot – 07.09.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media: Meta introduces a new initiative for digital artists Meta is launching the Creators of Tomorrow showcase, which highlights diverse individual talents across Europe, The Middle East and Africa. Find…

It’s CORN!

TikTok's latest trending audio has us obsessed

Social Snapshot — 31.08.2022

It can be difficult to keep up with all of the new social media insights that emerge each and every day. Don’t worry, we’ve got you covered! Check out the most recent social media news.👇 There is a new Circle in town 🪺 Sometimes all you want to do is…

Social Snapshot – 17.08.2022

Take a look at the latest happening in the world of social media on our weekly social snapshot!

How to use Hashtags on social media

When it comes to promoting your brand on social, hashtags can be a key way to drive views, likes, and shares.

BeReal With Me, IG

There really isn’t an idea that Meta won’t pounce on the moment something starts gaining traction. The next “cool” thing to take off is BeReal

Like it or not

Instagram never stops to surprise us, and users have complained about its updates for a long time now. In today's blog, we explore the latest updates about Instagram.

Social Snapshots 03.08.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media.

Search results for "instagram"

Embracing longer videos in a short-form era

Social snapshot – 29.11.2023

EPISODE 76: SERIOUS SOCIAL – No Fluff, Just Stuff: Inside a Winning B2B Social Campaign

Meta launches a paid ad-free subscription

Festive food & drink trends: mastering social media marketing in Q5

Social Snapshot – 15.11.2023

Top 10 Predictions for Social Media Marketing in 2024

Festive Food & Drink Trends: Mastering Social Media Marketing in Q5

Social Snapshot – 01.11.2023

Social Lowdown: Top Updates

Social Snapshot – 25.10.23

A spooktacular social media campaign: leveraging Halloween for brand engagement

AI and Visual Design in Social Media: A Fusion

Social Snapshot – 20.09.23

Celebrating Hispanic Heritage Month on social

Inmotion 2023: A Design Report

Choosing the Right Platforms

5 top tips for LinkedIn visual forming

Social Snapshot – 30.08.23

Stop! Summer time: Stop-motion summer fun

Social Snapshot – 16.08.2023

The magic behind the feed

Losing the Thread – reviewing Social Media Platforms

SOCIAL SNAPSHOT – 26/07/2023

Social media builds trust with B2B buyers

SOCIAL SNAPSHOT – 19.07.2023

Threads = 100 Million Members!

Meta weaving Threads

Organic & Paid: Complement and Triumph

SOCIAL SNAPSHOT – 28.06.2023

Don’t tick the box – think outside of it

We’re up for an award!

Think Vertical, Go Viral: Tips for captivating vertical videos

Stop Motion is going places

CHAVROUX: THE GREATEST (CHEESE) OF ALL TIME 🐐

The Power of Data Analytics

SOCIAL SNAPSHOT – 31.05.2023

AI… Stickers?

Social Snapshot – 17.05.2023

Good Evening Europe: Brands and Eurovision

Social Snapshot – 10.05.2023

The Kingy Thingy

Social Snapshots 03.05.23

SOCIAL SNAPSHOT – 26.04.2023

Twitter’s U-turn

Social snapshot – 19.04.2023

How Animation can Boost Engagement

SOCIAL SNAPSHOTS – 12.04.2023

Episode 75: Serious Social – Trends to watch – the rise of the De-Influencer

SOCIAL SNAPSHOT – 05.04.2023

Social Snapshot – 29.03.2023

How To Create A Killer Hashtag Strategy

Social Snapshot – 22.03.2023

Picnic Trends: Brandwatch Insights

Design Trends Check-up

Blue Tick Nightmare!

Social snapshot – 22.02.2023

Social Snapshot – 15.02.23

Artifact: The new kid on the block

Social Snapshot – 08.02.23

It’s Oh So Quiet

Social snapshot – 25.01.2023

A Social Full of Love

From Farm to Fame: USING TRENDS TO ELEVATE BRAND EXPOSURE

Social Snapshots – 18.01.2023

SHOWSTOPPING SOCIAL PACKS A PUNCH

SOCIAL SNAPSHOT – 11.01.2023

Best times to post on social [INFOGRAPHIC]

Social snapshot – 21.12.2022

Oops!… Musk Did It Again 🎶 Twitter’s disastrous attempt to ban posting links to other social networks.

Social Snapshots – 14.12.2022

Top tips for a glittering B2C social media strategy

EVERY LITTLE SHOPPER MISSION HELPS

Staying Creatively Motivated

Social Snapshot – 07.12.2022

Social Snapshot – 30.11.2022

Social snapshot – 23.11.2022

How social media marketers can protect their mental health

Social Snapshots 16.11.2022

Halloween Trends to Boost your Marketing Campaigns