KH22_Blog-Square-2021

Stats to help you define your social customer journey

Social skips its way through the whole customer journey, impacting various touchpoints, from awareness right through purchase into advocacy. More importantly, you need to map the journey, in detail, if you hope to be able to deliver a consistent and much-needed customer experience. And you do need to meet customers’ ever-growing expectations. Peoples’ behaviour has…

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Improving customer experience on Instagram

Customer experience on social seems to be a huge topic right now. And is something we’ve discussed a lot recently at IF.  Over the past year, the way we use social has changed. In fact, our overall behaviour online has changed. With more and more consumers turning to online shopping (which looks like it’s here…

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How to drive MQLs and SQLs through social media?

If you’re being challenged to deliver SQLs this year, then this blog is for you. Last week’s Serious Social Live saw me take to my home office chair and share my thoughts on a developing conversation that’s resonating across B2B. “The business is completely focused on demand gen this year. We have to prove the…

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Social Snapshot – 28.04.21

It’s that time of the week again – time for your social snapshot! Grab a coffee and stick with us as we take you through our weekly roundup of everything you need to know about what’s new on social media 👇   Twitter launches an initial test of ‘Professional Profiles’ Twitter is testing a new…

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