X Immediate Future

Facebook is offering up its data for disaster relief

In a blog and a video yesterday Facebook’s Public Policy Research Manager, Molly Jackman, announced the social giant’s latest steps into using its powers for good. Its new initiative opens up its location data to disaster relief organisations, allowing them to see real-time information and track the extent of a…

The role of affluent consumers in influencer marketing

As time spent social networking per day continues to climb (now standing at over two hours), networkers have been presented an ever-expanding choice of content to engage with. Cutting through this noise demands compelling content, and social’s ability to allow brands a way of associating themselves with…

The GIF that keeps on giving

These looping clips have come a long way since their creation 30 years ago. And it isn’t just the 18-25 year olds who are obsessed with video and GIF sharing; everyone else has jumped on the bandwagon too. Whether you love them or fear their infantilising impact on language, it’s…

60 Second Social 05/06/2017

This week in #60secondsocial we’re discussing how the role of paid media has, and will continue to rise. However, the misconceptions around the role of paid media are still heavily in debate. We reinforce the importance of paid modelling to ensure you’re targeting, and reaching,…

You can now share any web links on Instagram Direct

Instagram is so close from becoming the ultimate marketing machine, there’s just one thing missing…web links. The social media platform has launched multiple updates over the last year and the latest takes a…

Is Facebook trending about to get trendy?

Facebook’s ‘trending’ section has undergone a renovation this week. When you select a trending story, the new carousel format allows you to access a variety of different news articles and posts that other Facebook users have written on one story. The old format just directed you to one single news…

Bring your community into your strategy

So, how do the best online brands create a loyal customer base, turn them into advocates and shift the power in their hands to attract new customers? The answer is UGC- user-generated content, often referred to as earned media. This is any content that an organisation doesn’t truly have complete control over.

60 Second Social 30/05/17

From Cali to Canada! Our MD, Colin Jacobs, is in Ontario in Canada this week for the final preparation of #ProjectCirrus. The cloud cover may be low, but spirits are high in anticipation of Fraser’s approaching wingsuit jump. Here is a full update on Project…

Live Event Social Media Checklist

Pre-planning is absolutely vital to effective social media before, during, and after a live event. The recent evolution of live social has led to a mass increase in live video streaming and events are a huge part of that. According to…

Feeling a bit peckish? Facebook has you covered

Facebook wants you to never leave the platform, and it’s working really hard towards this goal. From TripAdvisor-style travel recommendations with City Guides to helping with your dating life thanks to Discover People (and I am not even going to mention all the features directly copied from Snapchat), you have…

How the new Facebook Live features are even better than you realise

It’s against best practice guidelines to start with a negative, but I’ve never been one for rules and taking lessons from the mistakes of others. Had I done so, then I would have found a tropical island to live and go fishing around, as an old man once advised me.

Linkedin’s getting more personal about business connections

It may be a small dopamine rush when you get more invites on LinkedIn than an A-lister to a fabulous party, but is it just a vanity numbers game, or are you actually using it to find people outside your existing professional network for job hunts, lead generation or promotion?…

Instagram Launches Face Filters (Completing Its Cloning of Snapchat)

With the Snapchat-esque feature updates rolling in seemingly every couple of weeks from Instagram, it was only a matter of time before they went for the big one – and they finally have. In their latest update, Snapchat rolled out Face Filters – i.e. Snapchat lenses. It’s hard to ignore…

Should your brand be on every social platform?

5 years ago, a lot of people argued that brands should be on every major social media platform: Facebook, Twitter, Instagram, Pinterest, LinkedIn, Tumblr. Now we’re wondering… was this such a great idea? Well, all things considered, probably not! Let’s look at how everybody spits out content online: news, press…

Snapchat announces new camera ads to draw in advertisers

In a bid to be a step ahead of Facebook, Snapchat has announced three new ad products, adding to the already trending lenses and geofilters. As Snap Inc. missed the expectations for its first quarterly earnings last week, it’s really not surprising that the pressure is on when it comes…

4 key metrics to measuring your social campaign

Measuring the success of a social media campaign has become more and more sophisticated, it’s not just about the traction on social media, but also the next steps to site side. Gone are the days when a website and social media was simply there to look great. Today, websites and…

Tasty takeaways from The Drum Future of Marketing Conference

Last week, I attended The Drum’s Future of Marketing Awards at the America Square Conference Centre in London. In keeping with my social mind-set, I chose to attend the following sessions; ‘The Future of Content’, The Future of Social, and ‘The Future of Personalisation.’ To give you an insight into the day, and a…

60 second Social 15/05/17

Last week marked the release of Snapchat’s quarterly results; in #60secondsocial we discuss what these results mean for their future and question whether their new features will be enough to expand their demographic and weather Facebook’s storm. Snapchat are reliant on their youth demographic,…

Who wants to be a Facebook’aire?

Want to join a Facebook group in the not so distant future? Well, get ready for a quiz. But why? I hear you ask. Well, Facebook is ramping up its admin tools to help admins certify users that seek access to join their group. To access this new feature group admins…

Why Snapchat should dump the chronological feed

Following Snap Inc’s first quarterly earnings report on Thursday there has been a lot of speculation around the apps battle against copycats such as Instagram Stories, WhatsApp Status and to an extent Facebook live. Two of the operational highlights of Snaps Q1 report below paint…

Snapchat’s Self-Serve Ad manager is finally coming!

Snapchat already has a variety of advertising formats available: sponsored geofilters, sponsored lenses and Snap ads, but up until recently you needed a big advertising budget to be able to use them (you needed to invest at least $10,000 for an ad campaign on the platform) Then, late last December,…

The future of the mobile industry and social media

The mobile phone has been a ubiquitous part of everyday life for over two decades now. Let’s pause to think about that because it’s something we’ve taken for granted. When you leave the house, the one thing you’re most likely to turn back for if you’ve forgotten it, is your…

From Stanford to Spectacles: The Snapchat Story

Ahead of its first quarter results announcement on Thursday, we’re taking a look at Snap’s history and most memorable moments: 2011: Stanford beginnings – Chances are you didn’t know about it then, but Snapchat launched in September 2011 and quickly grew its user base amongst university and high school students. In…

TV ads aren’t dead, they’re just getting a Snapchat facelift

Today’s a very chatty Snapchatty kind of day. The internet is awash with stories and speculation about the rise and potential future of the fun messaging application after its first set of results as a public company are released. One of the biggest considerations is their hot…

Social Selling on Snapchat and Instagram just got easier

Brands can now turn social into sales on Instagram, and more interestingly (for me, anyway) Snapchat, without having to leave the platforms, thanks to MikMak Attach. Users simply swipe up from the Instagram Story or Snap ad to add the item to their cart. They can…

6 steps to a smarter smartphone social strategy

Social and mobile go together like Instagram and food porn. They are a match made in marketing heaven. Why? Because for every waking moment, consumers seem surgically attached to their phones. And according to the latest research, when it comes to social media, 80% of folk now access social via…

Up your Social Media game with Emojis

Whether or not you have embraced emoijs in your social media, it is undeniable that these pictograms have become a legitimate communication tool. They can convey an emotion and express thoughts visually. They add an additional level of context, in fewer characters. They’re fun, sometimes a bit silly, and you can…

Tumblr’s Cabana App introduces a new way to share video

Do you ever find yourself describing a funny video you watched days ago and not quiet getting it right? The most annoying thing is forgetting the name all together! Tumblr has the answer with its new app called Cabana. Cabana allows groups of friends to video chat and watch videos…

Why curiosity is a digital marketer’s best skill

I’m writing this blog whilst in-flight, on my way to Athens, to present a keynote at Social Media Conference 17 – #SMC17gr. As with all good keynote speakers, my aim is to strike a balance between inspiration and relevant insight. All too often, shared case studies are limited to brands…

Facebook is turning over a new page and adding video banners

Facebook is mixing things up and exploring avenues to make businesses and publishers pages more interactive, with the addition of moving cover images. Well, first of all, I am just glad I am not writing a blog on the topic of…

Are LinkedIn’s new targeting tools your perfect match?

Earlier this week, LinkedIn announced it has hit the 500 million user mark, with users from 200 different countries. Although this is modest in comparison to the extensive growth Facebook & Snapchat see, LinkedIn is still undoubtedly one of the best professional platforms, with 10 million active job listings and…

Facebook launches AR Studio

Daaaaaamn Facebook! Back at it again with copying Snapchat! That’s right! It had been a good week since someone got all up in Snapchat’s business, so it’s lucky Facebook stepped up with its latest announcement to keep them on their toes. This one may give the ghost a run for its…

Creating a social media marketing strategy and not sure where to start?

Creating a social media marketing strategy and not sure where to start? Just what are your goals and objectives? What is it that you want your social media to do for you? As soon as you have worked that out, you’ll then need to do it is determine what your…

Group bots are taking over Messenger

You like them or you hate them (here, we like them… a lot!). Bots have their usefulness, particularly because they are so good at repetitive tasks and let us – humans – focus on more advanced work. And the truth is, even if you’re not using them in your company,…

Now Instagram lets you curate your own Collections

Not content with stealing Snapchat’s thunder, it looks like Instagram’s set to take on Pinterest with its new Collections feature. Since last year, you’ve had the ability to save or bookmark any photo or video on Instagram that you want to look at again, but this feature seems…

Win-win with retargeting

Reporting back to senior management with low conversion rates can become the bane of one’s life. And then to top it off, you are probably working extremely hard to persuade for more budget towards your social campaigns. It’s 2017, and you shouldn’t have to battle to prove the success rates…

A useful guide to social media video specs and metrics

Video is playing an ever important role in marketing and challenging brands to be responsive to the fast-changing environment. While businesses start to realise the importance of social video, making matters complicated for video marketers is that different social media platforms have unique features, requirements and…

Instagram sends a direct message to Snapchat’s users

I don’t know about you but I am tired of writing and especially reading, blogs with the same narrative, but here I am doing it again. Instagram has copied Snapchat… and if I had a penny for every time I have read about this topic I would have at least…

Facebook Live split screen broadcasts are finally here!

Cast your mind back to the hazy days of June 2016 and you might remember that Facebook announced something very exciting at Vidcon – the ability to livestream with a friend on a split screen broadcast. Almost a year later, some different iterations along the way in the Mentions app…

Greasing the wheels of social to measure and deliver ROI

Years ago, when immediate future first started, we talked a lot about social being the oil in the engine. The same is still true today. Social works at its best when integrated into marketing machine: amplifying and enhancing performance both within social and across all your marketing and sales activity.

Meet Wuu, the Snap-style app from the makers of Ello

Way back in the the halcyon days of 2014 we had high hopes about the fledgling social network Ello an ad-free alternative to the established Facebooks and Twitters of the social world, but, alas it never really took off as much as we hoped. But now the creators of the ill-fated…

The Brands Who Won April Fools 2017

So April has arrived, and with it a day when we stop bashing ‘fake news’, and instead celebrate it, and the other witty and, in some cases, heart-stopping ways that our friends and loved ones make April Fools of us all. Not to mention, the brands that get in on…

60 Second Social 3/04/2017

Missing your fill of paid media gossip? In this week’s #60secondsocial we’re focusing on the ongoing battle between Facebook, Snapchat and Instagram, specifically where paid media is concerned. Snapchat has well and truly caught up with Twitter, but will it have a chance going against Facebook? Since Snapchat launched…

Got a cause that’s close to your heart? Facebook is here to help, and will now let you fundraise directly on the platform.

A week ago, the IF office took part in Red Nose Day, raising money to help children in the UK and Africa. It mostly consisted of eating chocolate cake and playing Wii – hard life! (by the way, if you’re a little late but still want to take part –…

7 Ways To Improve your Live Streaming

Regular blog readers and viewers of our #60SecondSocial Twitter videos, will know we’re fans of live streaming; and understandably so, when you consider Facebook are giving boosts to Facebook Live broadcasts. Usually, Organic Facebook content reaches less than 1% of your audience, but the ‘is live’ and ‘was live’ alerts,…

10 Business Advantages of Social Media

No one wants to feel like they’re missing out, right?… So, there are virtually no reasons not to implement social media into your marketing strategy, and since it is so cost-effective, there is hardly anything to lose. It’s most likely that your competition is already on social media, so don’t…

3 smart ways social intelligence informs your wider marketing

Did you know that social media data can predict the weather? According to a study from Warwick Research, social photos and key words in posts can be used to predict extreme weather. Using these social sensors, alongside meteorological information, the social chatter improves forecasting with eye-witness details…

Is your social bold enough?

Everyone loves a good joke, that’s not a secret. But humour can seem risky when it comes to brand image – especially when it’s yours. Sure, on more than one occasion, a company has pushed it a little too far and got misunderstood by its audience (doing it can also…

Making social metrics a priority

According to Statista, there are 3.17 billion people online of which, 2.3 billion are active social media users. Yes, you read that right. That figure alone can trigger businesses to invest in social media, with the aim of reaching their target markets. Businesses want to be able…

5 Things You Didn’t Know You Could Do With Snapchat

There’s been a lot of talk about Snapchat lately – particularly about how much they’re being copied. We’ve all seen the updates, such as stickers and disappearing content, popping up on other networks – which have led to speculation about how Snapchat will compete. But, Snapchat have also been doing…

5 simple steps towards influencer marketing success on social media

You’ve probably heard that word-of-mouth has been identified as one of the most valuable and effective forms of marketing, influencing up to 50 percent of all purchasing decisions. In digital marketing, this goes well beyond recommendations from peers. These days, influencers are the key to word-of-mouth marketing. Research from…

Facebook keeps telling the same story

Facebook has been testing yet another story feature for its mobile proposition in selected countries, and it is currently opening it up to a few more. This could be an indication that the feature will soon be launched globally, but there hasn’t yet been an announcement…

Meet Uptime!

A new app with the invite code ‘pizza’, say no more, we’re sold! YouTube has always been the old faithful, reliable friend that never lets us down and keeps us laughing into the early hours. Strange and random, yet those YouTube videos always give us something to talk about. However, it…

Live stream like a pro with these top tips

Live-streaming video is set to become this year’s big thing in social, and some brands are already embracing it to great success. Follow our top tips and you could be joining them: Make the video your audience want Like any piece of content, your live video…

How do I go about managing social media to help my business? Or should I?…

If you are you one of the companies that isn’t utilising your social media channels, or maybe hasn’t even started using social media yet, then here are some great reasons why you need to do so. Many companies today are using social media by posting updates to Facebook, LinkedIn, Twitter…

The Future of Facebook TV

Social is moving to take over TV. This has been the case for a while and as we have recently explored Facebook is ramping up to take on YouTube for the social video top spot. In mid-February Facebook announced the launch of the Facebook video app…

Facebook Steps Up Against Fake News

Facebook has just quietly rolled out its latest development in the fight against one of its biggest issues – the distribution of fake news. While the term has rapidly become adopted into pop culture (I visited my sister this weekend, and when I found my clothes in her wardrobe she…

4 ways to increase your CEO’s social media presence

The expertise, guidance and knowledge that CEO’s have to offer is invaluable! Tap into your CEO’s brain by putting them forward as ‘thought leaders’ on social media. Raising awareness for your business, attracting new potential customers and creating a community is the start of a long list of benefits. Can…

The Future of In-Video Advertising on Social

The paid advertising landscape is changing and this time it’s all about video. Two big announcements have rocked the video world… Facebook is introducing mid-roll video ads Youtube is scrapping 30 sec pre-roll video ads in favour of 6 sec – 20 sec. It’s clear to see that Facebook is…

What’s up with WhatsApp?

Had you even remembered WhatsApp had a ‘status’ feature? It’s that original line that states ‘Hi there, I’m using WhatsApp’ underneath your profile that probably hasn’t been changed, or in my case, noticed, since you downloaded WhatsApp when it was released in 2009. Talking of originality, WhatsApp have now changed…

Creative & original visuals in your social media strategy to make it POP!

It’s safe to say that the use of visual content is going to stick and there is a wealth of data that can be used to support the benefits of this type of content. On average, visuals perform 4.4 x better than text-based content and as social media marketers, we…

Sneaky brands that bend the rules will pay more than a fine

For years, the mantra touted by every social expert is that brands need to “be transparent and honest” when engaging in social networks. Whilst the rewards of social marketing are undoubtable, occasionally organisations make mistakes or fall into holes. It happens. Most learn and move on. But some…

Consideration for your corporation social media strategy

There has been so much written about social media strategy for small businesses. Almost everyone uses social media today as it’s very much a personal medium that works, and a few employees engaging directly with customers on Twitter, Facebook or LinkedIn can be a natural extension of any small businesses…

Are chatbots the future of social media customer service?

Social media customer service is becoming more important by the day. According to J.D. Power, 67% consumers have now used a company’s social media channel for customer service. And when they do so, they expect quick response times which a lot of companies are…

Does Tinder’s acquisition of Wheel mean the ‘hook-up’ app is ready to settle down?

They say imitation is the sincerest form of flattery, and if that’s the case Snapchat should be positively blushing right now. Because lately all of the social networks seem to be crushing fairly hard on that friendly ghost. Get a room you guys. The latest, fittingly in this post-Valentine’s week…

Can Instagram make social commerce work?

With social commerce proving a major revenue generator for WeChat and Line in Asia, there’s no surprise that the big social networks are more enthusiastic than ever to get their slice of the action. And look no further than Instagram as a key example here: from the launch…

Three essentials to squeezing the emotions out of social

Emotional content is the zeitgeist of modern marketing from TV and outdoor to, of course, social. We know it works because the results speak for themselves. The challenge for most brands though, is getting that emotional bit right. Pups and sappy might work for John Lewis, but it is…

Trashdoves Redefining Viral Social

You might have recently seen a lot of purple dove-like birds banging their heads on your Facebook timeline. There’s a sentence I never thought I’d write. Fear not, fellow netizens, it’s just people posting trashdoves. let me explain. In what is rapidly becoming one of the most inane but potent…

Slowly losing interest in Pinterest?

We reckon the recent introduction of search ads might turn the world of pins back into wins. The virtual online inspiration ‘cork’ board, as Pinterest is often referred to as, has 150 million monthly users. These 150 million are making on average of 2 billion searches…

Facebook’s forward-thinking Lite app opens up social marketing

If like us you live in a developed country, you’d be forgiven for not knowing what Facebook’s Lite app is, but it’s exactly what it says on the tin – a lightweight version of the well known Facebook app, available in a select group of countries and designed…

The social lead gen data pie

Sometimes social gets a bad rep. This is due to the lingering hangover our industry is still suffering from the bad old days of “social rockstars”, “ninjas” and “gurus” who sold vanity metrics at a premium and contributed very little to actual business objectives. The…

Will Facebook’s new algorithm combat fake news?

Facebook is adding a ranking algorithm that identifies sensationalised, fake, misleading posts The platform has a new way of categorising Pages that considers whether that page is posting spam or trying to game feed by doing things like asking for likes, comments or shares to determine whether a post…

Why get a dog and bark yourself?

You already know why your business needs a social media presence, as you’ve already experienced that social media provides a golden opportunity to talk to your existing and prospective customers or engage with those who will shout about your brand. Its highly likely that a social media presence is something…

Facebook teaches people how to say your name

Are you tired of people getting your name wrong? I can’t begin to tell you how many times people have changed my name to make their lives easier. The Facebook pronunciation tool will now teach people how to say your name right. Gone are the days of fighting for the…

Big changes to Snapchat ads

“What’s that?” I hear you cry, “Another Snapchat related blog?” well, you’ve got me there but this time is different, this time is really significant. This time there’s llamas. Firstly let’s get the latest ad unit news out of the way so I can get to the good bits. In…

Using Data to Drive Your Campaigns (because your instincts are bad)

There’s a lot to be said for trusting your instincts. Often, trusting your gut and taking leaps of faith are how the best decisions are made, how businesses prosper and how civilisation itself advances. But here’s the thing. Leaps of faith are also a major cause of falling and breaking…

Taking your customers on a social media journey

Digital marketing is all the rage this year with branding testing new and innovative ways to communicate with your targeted audience. Social media channels have released major updates to accommodate the way we interact, communicate and digest information. Let’s guide our potential customers on the yellow brick road to Oz…

Should LinkedIn be a social network or a professional networking channel?

It will come as no surprise that since Microsoft’s take-over of LinkedIn, the software giant wants to take on the big guns. Microsoft has been waiting years for the opportunity to successfully enter the social media game. Instead of taking the Google approach and trying to make a social network…

Is virtual reality the future of social networking?

When we’re sold virtual reality, we’re of the impression that our social interactions will become more intimate and life-like, and that we will be treated to a social media experience beyond the realms of possibility. Arguably, the technological development of virtual reality on our social screens is…

Social Media & Employees

So, January is coming to an end and most of the articles I’ve been reading recently have (as one would expect) revolved around wrap ups from 2016, learnings as well as what to look forward to, the trends & upcoming innovations. This read however, will explore a widely misunderstood and…

Does the new LinkedIn look get the thumbs up?

Following Microsoft’s completion of the LinkedIn acquisition, dramatic changes began to roll out at the end of last week. Primarily, for its 450m users, it is a desktop revamp that leads the charge. Whilst not available yet in every country, we took a look at initial feedback and reviews of…

How well has live-tweeting aged?

Facebook Live is on every lip and every screen. Add to that Periscope and YouTube Live, and there’s no denying that Live is king on social media! Even Snapchat and Instagram stories fall within this trend towards spontaneity. Does this mean Live-tweeting has reached its expiry date? In case you’ve…

Building 8 and the Future of Social

I think about the future of social media often. I wonder where it’s all going. The pace of technological change is beginning to outstrip our capacity to make sense of the world around us and it’s only going to accelerate further. Tech begets tech. The devices we create help us…

3 Ways How Instagram Drives Sales

Instagram Stories Ads Good news! Instagram just announced that it will be releasing ads in its Instagram Stories section, which has managed to acquire about 150 million people check out Instagram Stories since it release later last year. And yes, Instagram is copying Snapchat a bit (again) but at…

The Art of Repurposing High Performance Content

It’s always nice to see your work do well. When you see the results of a campaign and a certain piece of content or chunk of copy performs better than you expected it’s wonderful. But why not expand upon that? In the music industry you don’t…

Choosing the Right Format for Your Content (or How to Be More Like Beyoncé)

We’ve all heard the expression ‘content is king’. It’s Digital Marketing 101. What many forget though is that means quality content – and it’s not just Google that’s cracking down on irrelevant noise. The social platforms, of which Facebook is at the forefront, are constantly improving their algorithms to ensure…

K.I.S.S. Your Social Media Marketing for 2017

As we all know by now, integrating social media engagement into your B2B marketing plan is a smart way to reach your clients and prospects. That isn’t rocket science, and certainly nothing new for 2017. But it is something that is easily forgotten or lost from our initial focus, and…

Four Things to Consider Before Setting Up Your Social Campaign

In 2016 both Facebook and Twitter made a concerted effort to simplify their ad platforms, making it easier for individuals and small business owners to advertise their business. Compared to a few years ago, setting up campaigns is now relatively easy, and there are plenty of detailed how-to guides to…

4 Unusual Social Marketing Options for 2017

Taking a look at your social strategies for summer 2017? Looking even further forward? Well, here are four of the less frequently used options in social media marketing to give you some inspiration. Spice up your content distribution by mixing it up, use different channels, find a unique way of using…

6 social tips for 2017, that you can benefit from NOW

It’s said if you want to know what technology will be in mainstream cars in future years, you should review what is in a Mercedes S Class, today. The vision of S Class, becomes tomorrow’s reality. Much like the Mercedes S Class, CES has evolved into a beast of future…

Everything has changed, nothing is different

The marketing landscape continues to alter at a startling rate and we at Immediate Future are pretty certain you are fed up of being bombarded with fluffy information and figures about this “mammoth” transformation over the years. I can pretty much guarantee you’re thinking, “How great was life when we…

Snapchat beefs up it’s ad game in 2017

“Don’t blog about Snapchat” was the recurring mantra / running joke in the IF office over the course of 2016. It was easier said than done because, of the Big 5 social channels, Snapchat dominated the news last year and likewise, the IF blog.

Facebook Live rolls out the red carpet for the celebs

In a bid to encourage Facebook’s 1.8 million Facebook Live users to spend longer on the service, the social channel caters to the celebrities, public figures and Mentions app members. The new update gives celebrities and other public influential figures the power to control and edit their live videos. This…

3 Social Media Infographics to Kick-start 2017

We are all winding down for the festive period, and with that in mind, we have compiled an easy to digest blog consisting of 3 useful infographics to read… While you are eating your cold turkey sandwiches As an alternative to watching the Queen’s speech While feeling sorry for yourself…

PRISMA app evolves into a social animal

From the swampy depths of the primordial app soup, what was previously a deceptively simple single-cell organism has mutated into an entirely new beast and is now slouching toward social to be born. That’s right folks, PRISMA is going social. The hugely popular app, which uses neural network technology to turn…

LinkedIn breaks the ice with new personalised conversation starters

Here’s a simple way to engage prospective customers, business contacts and potential employers on LinkedIn. So, you’ve built a healthy number of connections on your LinkedIn profile through networking, building connections and your successful career. Asking for advice, and potential…

5 Ways To Use Live Video

Live videos are everywhere. This live trend started with Twitch, went to YouTube, jumped onto Facebook, then Instagram, and now Twitter is coming out with it’s native live streaming too (well done Twitter, you got there eventually). So the tools are there. But how to use them? We…

What is Facebook Instant Articles and does it replace my blog?

Question: should I be using Facebook Instant Articles, and does it replace by blog. Answer: yes and no. Glad we sorted that one out. Merry Christmas and we’ll chat in the New Year. Okay, so I’m guessing you need a little more info than that. Fair point. What is…

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Facebook is offering up its data for disaster relief

The role of affluent consumers in influencer marketing

The GIF that keeps on giving

60 Second Social 05/06/2017

You can now share any web links on Instagram Direct

Is Facebook trending about to get trendy?

Bring your community into your strategy

60 Second Social 30/05/17

Live Event Social Media Checklist

Feeling a bit peckish? Facebook has you covered

How the new Facebook Live features are even better than you realise

Linkedin’s getting more personal about business connections

Instagram Launches Face Filters (Completing Its Cloning of Snapchat)

Should your brand be on every social platform?

Snapchat announces new camera ads to draw in advertisers

4 key metrics to measuring your social campaign

Tasty takeaways from The Drum Future of Marketing Conference

60 second Social 15/05/17

Who wants to be a Facebook’aire?

Why Snapchat should dump the chronological feed

Snapchat’s Self-Serve Ad manager is finally coming!

The future of the mobile industry and social media

From Stanford to Spectacles: The Snapchat Story

TV ads aren’t dead, they’re just getting a Snapchat facelift

Social Selling on Snapchat and Instagram just got easier

6 steps to a smarter smartphone social strategy

Up your Social Media game with Emojis

Tumblr’s Cabana App introduces a new way to share video

Why curiosity is a digital marketer’s best skill

Facebook is turning over a new page and adding video banners

Are LinkedIn’s new targeting tools your perfect match?

Facebook launches AR Studio

Creating a social media marketing strategy and not sure where to start?

Group bots are taking over Messenger

Now Instagram lets you curate your own Collections

Win-win with retargeting

A useful guide to social media video specs and metrics

Instagram sends a direct message to Snapchat’s users

Facebook Live split screen broadcasts are finally here!

Greasing the wheels of social to measure and deliver ROI

Meet Wuu, the Snap-style app from the makers of Ello

The Brands Who Won April Fools 2017

60 Second Social 3/04/2017

Got a cause that’s close to your heart? Facebook is here to help, and will now let you fundraise directly on the platform.

7 Ways To Improve your Live Streaming

10 Business Advantages of Social Media

3 smart ways social intelligence informs your wider marketing

Is your social bold enough?

Making social metrics a priority

5 Things You Didn’t Know You Could Do With Snapchat

5 simple steps towards influencer marketing success on social media

Facebook keeps telling the same story

Meet Uptime!

Live stream like a pro with these top tips

How do I go about managing social media to help my business? Or should I?…

The Future of Facebook TV

Facebook Steps Up Against Fake News

4 ways to increase your CEO’s social media presence

The Future of In-Video Advertising on Social

What’s up with WhatsApp?

Creative & original visuals in your social media strategy to make it POP!

Sneaky brands that bend the rules will pay more than a fine

Consideration for your corporation social media strategy

Are chatbots the future of social media customer service?

Does Tinder’s acquisition of Wheel mean the ‘hook-up’ app is ready to settle down?

Can Instagram make social commerce work?

Three essentials to squeezing the emotions out of social

Trashdoves Redefining Viral Social

Slowly losing interest in Pinterest?

Facebook’s forward-thinking Lite app opens up social marketing

The social lead gen data pie

Will Facebook’s new algorithm combat fake news?

Why get a dog and bark yourself?

Facebook teaches people how to say your name

Big changes to Snapchat ads

Using Data to Drive Your Campaigns (because your instincts are bad)

Taking your customers on a social media journey

Should LinkedIn be a social network or a professional networking channel?

Is virtual reality the future of social networking?