Search results for "facebook"

Best practice for Facebook marketing

Best practice for Facebook marketing

Facebook has changed over the years and has become one of the more complex platforms. This can sometimes make it a tricky to maximise value from your Facebook marketing. We’ve got you covered though.   Stick with us as we take you through the best practices for Facebook…
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How to write an effective Facebook ad

How to write an effective Facebook ad

Having a hard time writing Facebook ad copy?   The truth is that Facebook Ad copy is essential if we want our ads to convert. A lot of the time we write the first thing that comes to mind. But, if we want to write the best Facebook…
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iOS14 and Facebook Ads – what you need to know

iOS14 and Facebook Ads – what you need to know

Apple has recently released an update, iOS14, which is causing quite the stir with Facebook. If you’re an Apple user, then over the last few months, whenever you update or load a new app, you’ll have a popup notification asking if you are happy to share…
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Our top 15 list of best practices for Facebook

Our top 15 list of best practices for Facebook

It may not be the new kid on the block, but please, no ageism here! The Facebook platform is still VERY important to the digital ecosystem, in fact, it’s top 3 according to Comscore. So we’re here to give you the checklist of your…
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Episode 60: Serious Social – What the F? Best practice for Facebook marketing

Episode 60: Serious Social – What the F? Best practice for Facebook marketing

Ep 60: Serious Social – What the F? Best practice for Facebook marketing In this week’s Serious Social Live, Belle Lawrence covers off all mistakes you can avoid making with Facebook marketing, from not setting up a Business Manager, to getting locked out of your account!…
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Who wants to join the club? Facebook does. 

Who wants to join the club? Facebook does. 

Well, it was only a matter of time before Facebook (and Twitter) jumped in on the latest growing app trend, that being Clubhouse.   But… What is Clubhouse? I hear you asking. Clubhouse is an audio-only social media chat…
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The Facebook next door

The Facebook next door

That title is not nearly as scary as it sounds (though there’s plenty to be concerned about with social media, but that’s not the subject of this blog) – it’s just a reference to a new feature from Facebook called ‘Neighborhoods’. Certain users in select locations are getting…
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AR and VR brought to you by Facebook!

AR and VR brought to you by Facebook!

      Facebook recently had a showcase event in which they provided an overview of their latest advances in VR and AR which include;   Project Aria   Facebook’s take on “smart glasses” – which, by the way, will be a pair of Ray Ban’s – is…
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View your Instagram Stories… On Facebook?

View your Instagram Stories… On Facebook?

  You read the title correctly, some Facebook users have been allowed the option to choose if they want to view Instagram stories on their Facebook feed.   The Instagram Story spears on your Facebook Stories feed with the IG rainbow border to differentiate from Facebook’s own Stories.
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A New App from Facebook?

A New App from Facebook?

  A New App from Facebook?   Venue – an app that brings people together to experience live events in an interactive way.   What does this mean?   According to Facebook –   “Venue aims to give fans an interactive second screen experience, curated…
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Facebook – Helping Support Small Businesses

Facebook – Helping Support Small Businesses

  Facebook has been slowly rolling out a set of features that will help small and medium sized business that have been impacted by the COVID-19 outbreak.  These include a “Support Small Business” sticker for Instagram which not only allows users to share a business profile, but it…
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Facebook Video Tools – What’s new

Facebook Video Tools – What’s new

  Mark Zuckerberg has recently announced a whole new range of video tools across the Facebook app family.   And without further ado, here is what’s coming;   With video calls, Facebook will soon double the amount of group video calls from 4 to 8…
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Facebook Messenger – Desktop Edition!

Facebook Messenger – Desktop Edition!

  (…in which the author has nostalgic ramblings)   Well it’s about time, Facebook!  The company has now announced that Messenger for desktop is available for download for both Windows and Mac OS machines.   In a quote from Facebook: “people are using technology to…
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Facebook and the Chronological News Feed

Facebook and the Chronological News Feed

  Let’s face it, do ANY of us enjoy the current Facebook feed where we’re shown a glimpse of what our friends post and what Facebook thinks we might be interested in?   Granted, the option to change to chronological order has always been there, however, Facebook has…
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Trouble with Facebook ads? Shoot ’em here

Trouble with Facebook ads? Shoot ’em here

If you’re deep into it with Facebook ads but something just isn’t adding up, here are a couple of things to consider looking at: Ad Relevance Diagnostics You can see these scores in the standard “Performance” reporting view in Facebook Ads Manager when you’re viewing your ads.
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Facebook’s latest move

Facebook’s latest move

As a consumer, you’d be forgiven for missing the change in product branding which occurred this week by Facebook. Sorry, FACEBOOK. Their announcements around the rebrand focus on their objective to be “clear” about which products belong in their wheelhouse. This effort may seem little…
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Facebook to implement limits on how many ads pages can run in 2020

Facebook to implement limits on how many ads pages can run in 2020

Included in Facebook’s latest Graph and Marketing API update, the social media platform has announced that in 2020 they will limit the number of ads a page can run at one time. Your initial reaction might be that this update could limit capabilities for your business. However,…
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Facebook in testing with ‘Suggested Time’ feature for scheduled posts.

Facebook in testing with ‘Suggested Time’ feature for scheduled posts.

The age-old question… when is the best time to be posting on social media? It’s a tough one to answer. Especially if you don’t have the time to test with scheduling times, or spend time looking into the all-important data. You may have landed with huge engagement figures…
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Going gaga over going global on Facebook ads?

Going gaga over going global on Facebook ads?

If you’re reading this, you’re probably already familiar with the Business Manager on Facebook, and perhaps using it to great advantage in your paid social strategy. For some, the next step is considering markets outside the UK… nope, I’m not going to mention the ‘B’ word! Having attended…
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Facebook begins hiding like counts

Facebook begins hiding like counts

And so it continues… Facebook is following in the footsteps of Instagram and going ahead with testing the hiding of like counts. Starting in Australia, users will still be able to see their own like count, but this will be hidden from everyone else. Instead, followers will only…
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How Facebook is literally trying to read your mind

How Facebook is literally trying to read your mind

Black Mirror – but IRL. That’s what comes to mind with news of Facebook’s partnership with a University of California San Francisco study with the intent of giving people with serious brain injuries the opportunity to type words using a brain-computer input mode. The research, which works to map…
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All your big screen streaming could be provided by Facebooks new venture!

All your big screen streaming could be provided by Facebooks new venture!

It’s no secret that the streaming sector has become the go-to medium for consumption of media. Although short-form has social media as the perfect tool, research has concluded that long-form video is still championed by the living room television. Although consumers may start their long-form media on…
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Anyone saying Facebook isn’t a channel for B2B isn’t doing it right!

Anyone saying Facebook isn’t a channel for B2B isn’t doing it right!

It’s astonishing the number of people who proclaim this without having even tried using the platform for B2B. “Facebook is more of a consumer channel. We use Twitter and LinkedIn.” Yet, when pressed, the spokesperson rarely has any supporting evidence or experience as to why they’ve landed at…
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Staying Clear on Facebook’s Privacy

Staying Clear on Facebook’s Privacy

With all the rumours that surround privacy on social media platforms and the common suspicions we have about being spied on through our popular handheld devices, Facebook is clearly trying to take a step in the direction of transparency. We all get spooked after having a conversation in…
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Facebook stories set to skyrocket with new features

Facebook stories set to skyrocket with new features

We all love a good story, don’t we? Whether we’re sharing or watching, stories continue to have a huge influence on the way we share, market and influence on social media. It’s a deep-rooted feature that all major platforms have at least experimented with, and with Instagram paving the…
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Facebook’s F8 2019: The change required to curtail 12 months of privacy grief

Facebook’s F8 2019: The change required to curtail 12 months of privacy grief

Each Spring, the Facebook platform evolves with changes being affected to algorithms, functionality and offerings. It’s routine in the weeks following Facebook’s annual F8 conference that the much anticipated and well-documented announcements are affected to the platform. This year, the volume and impact of changes are more significant than…
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Why do Facebook Groups exist?

Why do Facebook Groups exist?

If you spend time on Facebook, you will know that it has become a crowded landscape indeed. Yes, content is largely personalised to the user with prioritised content relevant to their interests, but it has grown so quickly that the News Feed can, at times, feel unmanageable. The result…
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What IS going on with Facebook these days?

What IS going on with Facebook these days?

There were lots of announcements to take note of at the latest F8 developer conference, but which are the ones you really need to know, and what do they mean for your social media strategy?   Groups and Events are the new black In an update that Zuckerberg is…
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Facebook F8 2019 – our thoughts

Facebook F8 2019 – our thoughts

Facebook’s annual F8 developer conference is our opportunity to look beneath the hood on new features and functionality that Facebook is delivering. Where are they going? What does that mean to us? And, how are our feeds going to look? Questions framed around these topics are asked by media…
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Facebook gets behind meaningful video content

Facebook gets behind meaningful video content

If you’ve been following our blogs for a while, you’ll know that we rave about video content on social. And no, we’re not done with the raving yet! Video content is something that Facebook really care about, and they’re constantly making changes so that valuable content gets served to the…
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Facebook F8 Roundup – Day 2

Facebook F8 Roundup – Day 2

Yesterday saw day 2 of F8 2019, and as predicted, AI and VR stole the show. The speakers discussed the safety of AI and VR online, the updates to systems and algorithms, and why this is so important for the future of tech.   To get you up to…
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Facebook F8 Roundup – Day 1

Facebook F8 Roundup – Day 1

“The future is private.” This is the key theme from day 1 of the Facebook F8 developer conference that kicked off last night. We saw announcements from the likes of Facebook, Instagram, WhatsApp and Messenger, and my god, these updates are making the future of technology look very bright…
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“Why am I seeing this post?”: a glimpse of the Facebook algorithm

“Why am I seeing this post?”: a glimpse of the Facebook algorithm

Facebook has grown rapidly and has needed to respond to the changes that have occurred in a medium which is in a constant state of flux. No longer just a place to catch up with friends and family, it is now a place where many people get the…
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Twitter gets chattier and Facebook cuts out FOMO

Twitter gets chattier and Facebook cuts out FOMO

It goes without saying, (but I’m going to say it anyway) social media is a place for conversation. It’s a place for brands to start conversations and join them too. Marketers will be pleased to learn of a couple of updates to Twitter and Facebook that make it easier…
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Facebook Messenger now has a secret ‘dark mode’

Facebook Messenger now has a secret ‘dark mode’

  Dark mode has been around for a while now with a number of apps and operating systems offering it as an option. Some people generally just prefer the design while others suggest their battery lasts longer by using it. One thing that’s undeniable is that it’s just a…
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Brands can now join Facebook Groups, but should they?

Brands can now join Facebook Groups, but should they?

Creating communities… that’s where social can begin to reach the sought-after 1:1 dialogue with consumers and contacts. It’s harder than ever to do this, what with those pesky algorithms, squeezed budgets and sometimes costly media buying. Facebook is now allowing brands to join Groups… wow, this could really…
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Facebook’s messaging integration and what to do with it.

Facebook’s messaging integration and what to do with it.

  As I’m sure you are aware, Facebook recently announced they are working on combining its messenger with WhatsApp and Instagram. Allowing cross-communication across the platform for its users. The new messaging system will allow all three platforms to remain separate, however, users will be able to send and…
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Why AR glasses are a worthwhile investment for Facebook

Why AR glasses are a worthwhile investment for Facebook

The latest news out of Facebook is that hundreds of employees are being moved, as part of a ‘behind closed doors’ restructuring. These individuals are being shifted from a broad augmented reality division, which is part of Facebook’s Reality Labs, to one that focuses on…
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Is Facebook set to announce a pay TV service?

Is Facebook set to announce a pay TV service?

Facebook has been positioning itself for a TV and movie offering for a while now. It wasn’t long ago that the social network was rumoured to have shown a lot of interest in winning rights to show Premier League football…
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Movements, World Cups and more… Facebook looks back on 2018

Movements, World Cups and more… Facebook looks back on 2018

As another year draws to an end, it’s time for Facebook to release the annual ‘Year in Review’, taking a look back at the best (maybe most memorable) things to come out of 2018. And yes, I know what you’re thinking, but honestly it really wasn’t all bad!   The…
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Facebook makes saved posts more social with shareable collections

Facebook makes saved posts more social with shareable collections

The latest Facebook feature allows users to curate and share saved posts with selected friends and collaborators. They’ve packaged this latest update as a way to to make organising gift purchases during this holiday season easier for all their users. Of course, the timing of the launch is meant…
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Facebook’s musical additions

Facebook’s musical additions

Facebook have announced a variety of new features are coming that will allow users to express themselves through music. It all feels a little MySpace-esque, however, they’re hoping the additions will enhance their focus on moments, as Tamara Hrivnak, Facebook’s Head of Music Business Development says, “moments are…
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The overdue redesign of Facebook Messenger ensures the app remains relevant

The overdue redesign of Facebook Messenger ensures the app remains relevant

The Messenger app for Facebook has been around for a long time, initially launched as Facebook Chat in 2008 and becoming a standalone app in 2011. New features have been added and updates made but a thorough consolidation of purpose and design has been long overdue. The…
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Is this the end of low-quality Facebook ads?

Is this the end of low-quality Facebook ads?

We all know that the Facebook algorithm changes almost daily at the moment. With all the constant changes, it’s hard to know what Facebook will now choose to classify as incriminating and will choose to demote, and there’s no doubt that the platform is clamping down on content.
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Facebook Portal shows a commitment to the household of the future

Facebook Portal shows a commitment to the household of the future

One of the reasons Facebook stands above all other social media networks, is that it isn’t just a social media network. Facebook is a technology giant. That’s why it is in the same category as Google, Apple and Amazon. A lot of this tech is deployed behind the scenes,…
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Facebook continues to draw inspiration from Snapchat as it tests new location sharing feature

Facebook continues to draw inspiration from Snapchat as it tests new location sharing feature

Letting your friends know where you are to have an impromptu meet-up is a nice idea and something that a number of social networks have tried, with varying success. Facebook views Snapchat’s implementation of the feature as one of the better examples of how it should be done. Given…
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Could Facebook Groups be the new go-to for brands?

Could Facebook Groups be the new go-to for brands?

  Have you considered making Facebook Groups part of your Facebook marketing strategy? Recent research from Facebook has shown that Groups are seeing more engagement than pages. Groups allow you to start conversations in a way that feels more private, and everyone that joins the Group is likely…
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Embarrassing Dads are killing Centennials’ (and younger Millennials’) Facebook usage

Embarrassing Dads are killing Centennials’ (and younger Millennials’) Facebook usage

  I’ve spent most of this week doing interviews. I’m combing for the next batch of talent to join immediate future. It’s something that I thoroughly enjoy, particularly when a vacant role is entry level. There is an unbridled enthusiasm and honesty that you only experience from people looking…
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Facebook launch ads on Stories

Facebook launch ads on Stories

Ads have existed on Instagram Stories for a while now and are earning the platform a fortune, with a daily userbase of 400 million. Recently, having reached 300 million daily users, Facebook has followed in its footsteps with an identical ad proposition. The first brands to test the format…
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Facebook M assistant can now translate French

Facebook M assistant can now translate French

At first glance, the news of the Facebook Messenger assistant M being able to translate French could be a little underwhelming. French translation isn’t a feature that most users are crying out for. But what makes this announcement a little more interesting is how this translation functionality is being…
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Meet the new and improved Facebook Instant Experiences (formerly known as Canvas)

Meet the new and improved Facebook Instant Experiences (formerly known as Canvas)

Facebook has decided to rename its Canvas ad format and along with the name change come a few new features. If for some rare and unexplained reason you haven’t heard of Facebook Canvas, here’s a recap: “Facebook Instant Experiences, formally known as Canvas, load instantly, they’re mobile-optimised and designed…
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Facebook Watch takes on the world

Facebook Watch takes on the world

Facebook Watch, the video-on-demand service, is launching globally after previously only being available in the US. The video destination proved to be somewhat of a success in the US. According to the head of video at Facebook, Fidji Simo, the time spent watching videos has increased by 14…
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Are Facebook’s playable ads a winner?

Are Facebook’s playable ads a winner?

Earlier this month, Facebook acknowledged the growing number of game developers who advertise and make money on the platform. The platform rolled out a couple new additions to its offering for game advertisers and, most notably, playable ads. It’s a genius solution for social media gamers…
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The latest additions to Facebook Groups

The latest additions to Facebook Groups

Add a Pixel to your Group Since GDPR, Facebook has stopped collecting or using data for behavioural targeting and removed thousands of targeting options. According to Marketing Land, Facebook removed a further 5,000 ad targeting filters to fight discrimination against religious and ethnic groups. So now, in…
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Will Facebook’s new page manager authorisation process lead to greater trust?

Will Facebook’s new page manager authorisation process lead to greater trust?

  Facebook recently announced a new requirement for managers of large pages to go through an authorisation process to ensure their accounts are legitimate. The process follows Facebook’s widely available two-factor authentication offering, meaning that it will be less likely that Page Manager accounts will be…
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Facebook and banking seem like an inevitable future

Facebook and banking seem like an inevitable future

Recent news that Facebook has been in discussion with some of the biggest banks in the world has caused a bit of consternation. On the face of it, a site that is concerned more with frivolous messaging shouldn’t also be the place where you go to…
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Facebook Dating one step closer to release

Facebook Dating one step closer to release

Mark Zuckerberg once said that Facebook’s main purpose is “bringing the world closer together.” When I moved away from home to go to uni, I eventually gave in and created a Facebook account for one reason – to keep in touch with friends I was no longer around anymore.
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Immediate Future proves Facebook LIVE is a fundamental B2B tool

Immediate Future proves Facebook LIVE is a fundamental B2B tool

I want you to think about the last video you published. How many video views did it get? 10s, 100s, 1000s? Now imagine the positive impact on your brand if you could garner hundreds of thousands of views from your prime audience – and, specifically, boardroom decision-makers. There’s a…
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Know your platform – top tips for nailing social on Facebook, Twitter and Instagram

Know your platform – top tips for nailing social on Facebook, Twitter and Instagram

  Approximately 2 billion people use social media. Figures are expected to grow as mobile device usage and mobile social networks gain more traction. With customers using social media 24/7, and on such a variety of platforms, what was best practise last week might not work today.
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Facebook is your new virtual changing room

Facebook is your new virtual changing room

We knew that Augmented Reality was going to be big for Facebook in 2018, but now the platform’s started releasing AR updates it seemingly can’t stop. At the F8 Conference in May, Zuck and friends announced support for the technology in Facebook Messenger, and now they’ve gone one…
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Facebook covers all bases for video content creators

Facebook covers all bases for video content creators

Content creators on Facebook are in for a treat with a few new updates! The platform itself has released a detailed description of all the newbie tools and updates to current features. But don’t worry, we’re rounding things up and making it simpler. Connect Facebook wants…
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A new A/B testing tool on Facebook

A new A/B testing tool on Facebook

Having made the strategic decision to show less news on Newsfeeds, earlier this year, we all witnessed Facebook decide to take steps that would ensure it became a space where meaningful conversations take place, between friends and family members. This move impacted publishers and over time referrals from…
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Facebook’s venture into 3D & LinkedIn’s Carousel campaigns

Facebook’s venture into 3D & LinkedIn’s Carousel campaigns

We’re bringing you the latest on platform transformations. If you wanna show your audience that you’re on it and up-to-date with the latest tech changes, make the most of these opportunities on social! So what’s going on? Facebook ships out 3D posts to innovate and change how VR content…
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New ‘Memories’ feature launched by Facebook

New ‘Memories’ feature launched by Facebook

We all enjoy reminiscing on the good old days. Remember how much fun life was before you had to work on being an adult? Roller-skating while being pulled along by your dog, running through a meadow full of wildflowers, discovering the lost city of Atlantis with your best…
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Facebook’s #Trending comes to an ending

Facebook’s #Trending comes to an ending

  As the fake news saga continues, Facebook announced on Friday that it’s removing the Trending section from its site. The tool for discovering trending news stories first launched four years ago and, since then, has grown gradually unpopular and was often criticised for jeopardising the legitimacy of the…
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It’s insights galore on Facebook this week

It’s insights galore on Facebook this week

At immediate future, we love data. And, we know that data is at the heart of effective social media strategy and relevant content. This week, there have been a couple of announcements on the Insights that Facebook have on offer. With GDPR looming over the digital world, Facebook retracted…
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New admin features for Facebook Groups

New admin features for Facebook Groups

When Facebook was founded 14 years ago, it was designed to bring communities together – initially based around Harvard, then other Boston colleges, and eventually opening up to other universities. Two years after launching within educational institutions, anyone was able to sign up to Facebook, and, whilst…
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Transparency ensures Facebook’s future

Transparency ensures Facebook’s future

Facebook never really had an issue with advertisers. While mainstream media highlighted how some have opted to pull spend, by and large, Facebook remains the juggernaut it is because of the truck loads of money pumped into the business by marketers. Additionally, Facebook never really had an issue with…
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Big statements and even bigger plans surface from Facebook’s F8 Conference!

Big statements and even bigger plans surface from Facebook’s F8 Conference!

  We’ve heard plenty about the Facebook platform this year. The F8 Conference was Facebook’s chance to bring it back and tell users, (and the world) what the future has in store. In light of recent news, data privacy and GDPR plays an enormous part! What will Facebook offer…
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Facebook give you more tools to optimise video content!

Facebook give you more tools to optimise video content!

We’re serious about social media. That’s why data analytics and insights get us excited! For a while now, we’ve been drumming into everyone that Facebook and video content are harmonious. So, as we’re all using video, we bet you’re itching to know what Facebook have done with its…
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Will the revamped Facebook Groups be the next crucial plugin to have on your site?

Will the revamped Facebook Groups be the next crucial plugin to have on your site?

While there was truckload of new features announced at the Facebook F8 developer conference, one of the things that hasn’t had a great deal of coverage, might be very interesting for marketers. Groups have existed on Facebook for a good length of time and while the option hasn’t…
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It’s all about brands with Facebook Messenger’s new updates

It’s all about brands with Facebook Messenger’s new updates

Facebook’s F8 Developer conference has been full of announcements, and we’re excited about two in testing that’ll improve customers’ relationships with brands. First up, using AR for your brand yet? Thought not… Facebook’s still trying to change all that with the launch…
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Facebook push for live video content with Premieres feature

Facebook push for live video content with Premieres feature

In this week’s Serious Social, we’re chatting about the new Facebook Premieres feature! It’s Facebook’s solution to keeping pre-recorded live videos within the platform, and will make it easier for publishers to post videos without the expensive external software! It’s a solution that will certainly encourage more video content,…
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Facebook reveals an increased use of pre-roll ads and more…

Facebook reveals an increased use of pre-roll ads and more…

    Facebook reveals an increased use of pre-roll ads and more…   We’ve all heard of Watch – Facebook’s platform for shows. Having released this to a small US-based audience in August 2017, Facebook shared episodes — live and recorded — that followed a storyline or theme.
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Facebook Premieres bridge the gap between Lives and edited content

Facebook Premieres bridge the gap between Lives and edited content

Just when you thought Facebook couldn’t better its video proposition, it’s done it again – the platform is using a select group of creators and broadcasters to test a new format called Premieres. To the average Facebook user, the videos will look a lot like Lives – viewers will…
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Facebook’s ‘Loyalty Prediction’ ad tool

Facebook’s ‘Loyalty Prediction’ ad tool

  Facebook’s new Loyalty Prediction ad tool   We’re all familiar with Facebook’s targeting. Together with detailed demographics, user preferences and past actions, we’re able to deliver relevant messages to refined audiences through the platform.   A confidential document, examined by The Intercept suggests that…
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Facebook updates their Story

Facebook updates their Story

Facebook Stories haven’t exactly taken off, particularly in comparison to Instagram, however the platform isn’t giving up, and have recently added two new features that could take Facebook Stories from mediocre to masterful. Facebook have access to AR driven digital object detection and spatial recognition tools, and they’re making…
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A straight-talking summary of GDPR-enforced changes to Facebook’s Paid Media proposition

A straight-talking summary of GDPR-enforced changes to Facebook’s Paid Media proposition

Facebook’s Paid Media proposition is changing. After the data breach, and with GDPR coming up, it’s clear why they’re doing it. But, if you use Facebook for advertising, you’ll want to know what’s changing and how. As a Facebook partner, we’ve got all the finer details. In this week’s…
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Custom Audiences are next on Facebook’s GDPR list

Custom Audiences are next on Facebook’s GDPR list

Following recent news that partner data will be removed from Facebook Ad targeting options on 25th May, the platform has also announced new GDPR compliance for Custom Audiences. Since 2012 we’ve had the ability to produce Custom Audiences for ads…
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Facebook’s GDPR plans? Goodbye partner data

Facebook’s GDPR plans? Goodbye partner data

It’s been a tough couple of weeks for Facebook. Understandably, many are disappointed by the delayed reaction and slow apology for the Cambridge Analytica data breach. With GDPR on the horizon, EU citizens have more rights than ever before with regards to who holds their data and why. Users…
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Facebook Expands Program for Local Publishers to All Regions

Facebook Expands Program for Local Publishers to All Regions

Earlier this year, Facebook announced a change to the platform’s algorithms, whereby local U.S. news and smaller publications would be given a boost as part of their broader effort to increase community engagement. Now, it has announced that it is expanding the News Feed change…
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Facebook algorithm changes: what we now know

Facebook algorithm changes: what we now know

Wanna know how to thrive on Facebook in 2018? Here’s what Facebook’s second algorithm change means for brands. It focuses on prioritising content from friends and family, so it’s no surprise that has sparked huge concern, interest and conversation for brands. Publishers, marketers and news outlets will have lower…
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Facebook Watch gets exclusive

Facebook Watch gets exclusive

You don’t have to be a social media expert to know that Facebook is transitioning into a much more video orientated platform, and ever since the launch of Facebook’s on demand video service, Watch, last summer, brands and advertisers have been waiting with bated breath to see if…
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Facebook drops Explore & tests new Voice Clip feature

Facebook drops Explore & tests new Voice Clip feature

  Facebook ends Explore & tests new voice clip feature Facebook are constantly making design changes, adding new features and ranking updates with the aim of improving the experience for everyone. Whilst some take off and are received well by the public, others don’t, and it seems Explore…
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Facebook Launches #SheTalksGames Initiative

Facebook Launches #SheTalksGames Initiative

Off the back of International Women’s Day yesterday, we thought we’d keep the ball rolling by highlighting an interesting, and timeous, initiative by Facebook. The Women in Gaming website has been created by the social media giant to encourage collaboration, story-sharing and connection with women…
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Facebook’s latest offering tailor-made for travel brands

Facebook’s latest offering tailor-made for travel brands

  Facebook and Instagram are increasingly being used in the consumer holiday planning process. According to a recent survey commissioned by Facebook, 68% of Millennials found ideas and inspiration for their most recent trip on Facebook, and the same goes for 60% on Instagram.   Travel advertisers on Facebook…
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When’s the best time to post on Facebook? ⏰

When’s the best time to post on Facebook? ⏰

  Knowing when to post on your social channels is a constant challenge. It depends on many factors – first and foremost, your audience. Which time zone and countries are they in? What does a normal day look like for them? Are they mobile users…
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Facebook seizes the opportunity to become the LinkedIn for low-skilled job seekers

Facebook seizes the opportunity to become the LinkedIn for low-skilled job seekers

The all-consuming Leviathan which is Facebook has seen an opportunity for continued growth. You may have already seen the out of home advertising, where Facebook shows its alignment with micro businesses, your local barber, a small florist and the like. Now, to complement that messaging, Facebook has…
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3D posts on Facebook are a reality

3D posts on Facebook are a reality

With the launch of Facebook Spaces last year, Facebook aimed to democratise the world of social VR, and in October announced functionality that brought immersive 360 images (not just videos!) to the Facebook newsfeed. Until now however, posts have been limited to those created in Oculus Medium, and…
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Has Facebook summited?

Has Facebook summited?

It’s a question I’m regularly asked. I’m fortunate enough to be a BBC News room regular, commentating on Earning Calls for each Social Media channel. Irrespective of the prime brand being discussed, the topic of Facebook’s ability to sustain incremental profits always arises. Today, Facebook isn’t just the…
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Why the drop in Facebook referral traffic isn’t a bad thing & what you should be posting to minimise the loss

Why the drop in Facebook referral traffic isn’t a bad thing & what you should be posting to minimise the loss

You heard it from the main man himself, so it should be no surprise when, less than a month later, there already seems to be a 6% decline in Facebook traffic to publishers. In the long run, this drop in referral traffic is intended to…
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Facebook Launches Messenger Kids App on Android

Facebook Launches Messenger Kids App on Android

Whether you allow your child access to social media or not is a particularly controversial topic which doesn’t have an easy answer. One thing remains clear, children will access the platform with or without your consent. After consultations with parents and national associations, Facebook recognised this and has…
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Facebook’s latest feature: Lists

Facebook’s latest feature: Lists

    Facebook have officially rolled out their Lists feature globally today. The feature is aligned to the status update box, along with the options such as Photo/Sticker, Polls and so on. With the recent shift to make Facebook a platform to help users connect to their loved…
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The Facebook Fashonista…

The Facebook Fashonista…

Facebook’s latest report, released at the end of January, focuses on social usage and the impact this may have on the fashion shopping journey, and ultimately, what this might mean for marketers. The report, with feedback from 4,500 people, includes insight into why people open social media apps…
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Facebook Watch to challenge YouTube in 2018

Facebook Watch to challenge YouTube in 2018

It’s been common knowledge for some time that Facebook wants to be a video programming hub and original content provider to rival Netflix or Hulu, for the sole purpose of increasing video ad space. …
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Content Is Facebook King Again

Content Is Facebook King Again

Following Mark Zuckerberg’s decision to once again change the inner workings of the Facebook news feed, the real impact of the newsfeed algorithm change is becoming clearer. Initially, publishers and advertisers alike were thrown into a panic by assuming the change meant the end times had come and…
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How to spice up your Facebook polls with GIFs

How to spice up your Facebook polls with GIFs

  Facebook is saturated with brands on the constant lookout for new ways to engage with their audiences. We’re all fighting for our voices to be heard. Getting people to engage with brands on social media is getting harder, and people’s opinions are becoming more and more valuable. Unless…
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Facebook M is dead. Will AI live on?

Facebook M is dead. Will AI live on?

It appears Facebook bit off more than they could chew with their AI experiment, the powered virtual assistant, better known mysteriously as ‘M’. Released in August 2015, M is a text-based virtual assistant that involves using human employees to train an artificial intelligence system. After being offered to…
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Longer Shows & Larger Pages Get the Facebook Thumbs-Up

Longer Shows & Larger Pages Get the Facebook Thumbs-Up

Following Mark Zuckerberg’s prediction that video will be the largest driver of business for Facebook over the next two to three years, it is easy to see, that the desire to become a ‘video-first’ platform is at the heart of their efforts.
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