Content Strategy
The silver bullet for successful B2B social is…well, debatable. But we can’t just throw technical jargon into post content and expect it to perform to its optimum level – the solution is in fact much simpler than that. I know you’re thinking; “oh here we go, another blog that tells…
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Gosh January was a long month wasn’t it? between the freezing weather, dark evenings and various strikes it felt like we were rushing to keep up in the first month of 2023. As the evenings start to brighten up, and those calendars start to fill up, it can be a…
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Social media is no longer just a place to post pictures of your lunch. It’s a powerful tool for businesses to connect with their target audience and drive sales. As users climb to near 5 billion worldwide on platforms from LinkedIn to…
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TikTok is not only for B2C brands! Discover what can B2B brands do on this social media platform.
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The sober movement is growing… it’s more than just Dry January or Sober October! The growth of non-alcoholic drinks is about consumers having more choices. Driven largely by Gen Z, it’s interesting to see that males aged 18-34 are the most likely to trial no/low-alcohol drinks, and in fact, stats…
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Still think it’s just a dancing app? Think again. TikTok is seriously useful for B2C brands, and in this blog, I’m going to tell you why you need to get your brand involved ASAP. Let me show you: The TikTokMadeMeBuyIt hashtag has over 37.1 billion views on the channel, and…
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With content overloading on social media, it can be quite challenging for marketers and businesses to stand out unless they have a clear social media marketing strategy. Staying on top of the latest social media trends can help fuel your strategy and make you stand out in the crowd.
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A lot of things changed last year, so how can you prepare for what lies ahead? Discover which social media trends matter for 2023. In today’s blog, we look at some of the predictions offering an advantage to retain relevancy in an increasingly competitive market. Make brand-new resolutions When…
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TikTok is known as the best network for creating fast-moving, funny and musical content. There have been changes on the platform in the past year, enabling promotion of live streams and longer videos which have made TikTok more attractive for news publishers looking to engage younger audiences. While the news…
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LinkedIn recently shared a survey revealing that 73% of participants stated video has become more important to their businesses in the last year. The marketing industry is beginning to understand how to produce quality content in terms of budgeting, strategy, and execution,…
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Employee advocacy has become a hot topic lately for a good reason – this trend has evolved in the digital world, accelerating as a program, pushing out business messages in new ways and putting employees at the forefront of marketing campaigns. What is often missed is that they have the…
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Continued chaos at Twitter? Conjecture or cause for brand concern – and should we be pausing content? FInd out more in this blog.
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LinkedIn recently released a guide about how to boost creative content performance. Today’s blog gives you a sneak peek at some of the important highlights and attempts to understand why so few marketers have the data and examples necessary to convince brands…
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The constant stream of fresh social media insights that appear daily can be challenging to follow. We got you covered! The newest social media news are here.
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What can you post on your organisation’s LinkedIn account? We’ve already talked about what kind of content you can share on LinkedIn as a brand (if you’ve missed that blog, don’t you worry! Here it is for you 😉). So, there are a few kinds of posts you can…
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Most of us have a brand we align with – either due to its values or simply because of its downright brilliant products. But how important is the brand’s alignment with various incidents, politics and cultures influencing our buying decisions? It was amazing to see every company (yes, literally every…
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Marketers hear ‘B2B’ and default to LinkedIn as their primary focus for their next paid campaign – and while the decision to incorporate LinkedIn is wise, it’s also important to broaden the horizon and look to other platforms to increase brand awareness. By siphoning off some of the ad budget…
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LinkedIn is known to be the main social media channel for professionals. It’s the place for B2B businesses, and the vast majority of users are there for a common reason: work. It can be an active search for employment, clients, business opportunities, etc. The problem comes when it is only…
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There is an argument for too much general content and not enough high-quality content in the world of social media. Each account may have its own purpose – and while each post will carry a different objective – a follow, a like or even a link click – the ultimate…
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Every purchase – whether you’re buying an ice cream at the local shop, or investing in service expertise from a leading technology brand – has a story behind it. Its origin is normally from a point of resonation – while this may seem obvious, it’s alarming how many brands can…
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Have you ever wondered what it takes to consistently deliver content year-round? Today I take a look at the marketer’s secret weapon: The content Calendar
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TikTok data shows that 70% of mobile gamers say the platform is a great way for developers to get their attention. Should all brands be paying attention? The short answer is yes. In case you missed it, TikTok released a guide earlier this month for marketers…
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Make your B2B campaign count! Customers look to expertise before products – how can you leverage your staff and website collateral to make an impact?
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When it comes to promoting your brand on social, hashtags can be a key way to drive views, likes, and shares.
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The B2B buyer journey is becoming more complex than ever before. Multiple stakeholders and buyer influencers are at the heart of any purchasing process for businesses – and for B2B social, the breadth of audience that can be influenced is growing. The challenge for those looking to sell over social…
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Stop doomscrolling! Learn how to craft creative content that resonates beyond the click rate.
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Discover how you can keep your following engaged over the summer holiday season with this tips.
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Discover some of the basic social media tips you need to know to succeed in today’s crowded, high-noise social media landscape.
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TikTok is becoming the new gold for Marketing, find out 5 accounts Marketers should follow.
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With so many metrics out there, the world of social media can be confusing when creating a report. Each social media platform uses different analytics to track performance. What metrics to track depends on what the goals of using social media actually are. In order to understand what metrics to…
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Discover how to make visuals for social media go the extra mile and stand out from the crowd!
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Instagram has launched a new feature that allows you to pin posts to the top of your Instagram profile!
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Discover these 8 easy steps that will allow you to create an effective Social Media Strategy.
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Running out of ideas on what posts to share on LinkedIn? Looking to create something engaging that would also perform well on the professional social network? Don’t sweat it! Here are a few quick wins for content you can share every day in a week. Check out the full infographic…
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Take a look at the latest happenings in the world of social media with this week’s social snapshot
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UGC is content generated and shared online by brand’s clients or fans. It can be an image, video, comment, review, blog etc. And it works wonders for brands! UGC is one of the best ways for a brand to gain visibility, reach its potential market, communicate its values and advertise…
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With so much variety by way of content, designs, products, and services in today’s marketing world, it takes a lot of work for brands to create a seamless experience for customers. Maintaining brand consistency – from visuals to tone and voice – is essential for the authenticity of your company.
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Have you noticed how many blogs there are around? The answer… a lot. Meaning that being seen is getting complicated. Content creators are putting more and more effort into their publications, and positioning the content of a blog is no longer as simple as it was a few…
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Our mantra is “Breaking the Social Boring”, so when we heard Onalytica was hosting a webinar on just that, we had to take part. As part of an Onalytica expert community series, we joined a group of social media experts to explore how to create less boring content. Our own…
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Choosing a marketing agency to help with your business can be a big decision. In all industries, some businesses are genuinely good at what they do and offer a great service. Others think they are good but simply… aren’t It can be difficult choosing an agency that will…
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Do you create content that aligns with what your sales team’s expectations and needs are? In many cases marketing and sales teams happen to not line up their activities which can lead to a disconnect in what the brand is communicating with them. A recent study by…
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It’s that time of the week again. Take a look at the latest happenings in the world of social media through our social snapshot: Instagram is introducing Favourites and Following, two new options to choose what you see in your feed. Instagram has launched a new algorithm-free, chronological…
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There’s no doubt that engaging an agency to support on your social media efforts can have countless positive effects on your business – you can tap into subject matter experts, leverage a team of experienced creatives, and deliver thumb stopping campaigns (to name a few). But finding a…
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Last year we saw the launch of our Technology CMO Outlook Report and it’s time to revisit how tech CMOs from prominent brands like Adobe, Worldpay, Siemens, and SAP shape the future of marketing. We joined forces with Copy House to put the flesh on the bones of the normal…
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When it comes to social media, tone of voice is everything. Not only is it a way to communicate your brand’s personality and purpose, but it also sets you apart from others and helps you stand out in the busy social landscape. TOV is something that requires thought, consideration and…
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Are you getting questions from the boardroom around the impact and value of social media? Are you being challenged on your reporting? In today’s blog, we’re discussing again how to prove the value of social media to your organisation, taking you deeper into the subject and exploring the measurements your…
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Crunching the data and turning it into insight is what we’re all about – BUT… you’ll be failing if that’s all you focus on. Proving the value of social back to your organisation can be challenging – we’ve got some ideas about how you can best do this. “We can’t…
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Not long ago, marketers wondered if their brand had to be on social media. Today, we know the answer is a big YES. So now the question is… which social media channel should your brand be on? How can you choose the most suitable social media channel for you? Very…
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Most marketers would agree that social media can have a big impact on brands and businesses. But the first step you need to take is setting up the right goals for your campaign. A social media goal is what you want to achieve within your activity as a marketer. It…
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Is your social media strategy ready for the new normal? How will societal change impact your brand approach to social media now that restrictions are ending? Due to the pandemic, the last two years meant a drastic change in our social behaviour and, inevitably, we adopted new habits,…
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Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know… Instagram adds new poll options for Instagram Stories. Instagram…
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In today’s blog we’re looking back at the iOS 14 update and its effects on Facebook ads. Stick with us as we take you deeper into the subject, exploring the impacts, changes and how you can handle it. Apple released an iOS 14 update for advertisers (IDFA), which…
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Brands in the food industry, are you still relying on recipe content and fancy photos of your food to generate engagement? This is especially important if your marketing strategy needs to encompass B2C as well as B2B – we’re here to remind you that you’ll need to do more to…
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Do we all know that video is one of the formats that work best when connecting with your audience on social media? Yes. Are all brands making the most of this content format? Probably no. Now, we have already explained what Reels can do for your brand,…
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The importance of social media is difficult to overestimate- In the UK alone, social media ad spending is projected to reach £5.2 billion in 2021 and increase to £6.5b by 2025. Effective use of social media can not only increase brand awareness but can also boost conversions and…
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Before we begin, I need to ask you a simple yet divisive question. How much do you care about the look of your Instagram profile? The answer to this has changed over the years, being crucial in the early days where people would comment on the aesthetic of your profile…
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As marketers, we’re programmed to reach our target audience at every opportunity we can think of. But as an end user, there’s nothing more annoying than consistently being spammed by ads and messages that 1. You’ve already seen or 2. Aren’t relevant to you. So how do marketers serve ads…
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We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social and get yourself up to speed with our social snapshot:…
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Does your brand need to change perception through design or communicate sustainability values on social? Then keep reading this blog or watch this episode of Serious Social to discover best practices when it comes to design on social. Changing how your brand is perceived…
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Social media is for everyone. No matter your age, gender, or interests, there’s something out there for you. And similarly, for businesses, there’s someone out there for YOUR brand. To succeed with social media marketing, you must understand who your audience is. Where are they? What do they want to…
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It’s 2022 and people around the world are setting their resolutions for the new year. If you’re aiming to make this year more productive on social, here are a few simple New Year’s resolutions that can help you improve your brand’s presence. Creative visuals With visual platforms…
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We’ve almost made it to the end of 2021, and what a year it has been! Before we dive into the mulled wine and mince pies, we’ve got one last round-up for all of the latest happenings on social media this past week. Twitter tests new creative…
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As you may have noticed, all the social media channels are in constant competition to become the platform with the most active users. Or to be the first to launch some new functionality on the market that, if successful, will be copied by other companies. In September 2021, TikTok reported…
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Today we’re looking back at old school social. Asking what worked in the past in the world of social media and how it might work again in today’s new landscape. What can we learn and how can we go back to benefit the future? A couple of years ago, social…
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Marketers, it’s that time of the year again. With less than a month until New Years, we’re looking ahead at trends that will dominate in 2022 on social media. TikTok remains the biggest influence on social In 2020, TikTok was the world’s most…
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With only one day left in November, the countdown is officially on until the holiday season. For some, it’s a time to wind down activities and lean into celebrations, but for others (I’m looking at you, marketers ), it’s a time to get our creative hats on and…
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With so many social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: YouTube enables reusing…
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This is part two of our Employee Advocacy: overcoming hurdles series. For part one, click here: https://immediatefuture.co.uk/blog/employee-advocacy-overcoming-hurdles/ We’re back with our employee advocacy series, recapping all the great insight that was covered in our recent webinar Fixing Holes in Employee Advocacy with Katy Howell, CEO…
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Hashtags. They’ve been around forever (not quite, but almost) and they’re a bit like marmite, some of us love them, some of us hate them. But at the end of the day, they’re extremely effective to use on social media – if you’re using them in the right…
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With over 1 billion monthly active users and more than 2.6 billion downloads worldwide, I think we can all agree that TikTok is massive. Within the app, users are faced with a wide range of opportunities to create and share content, which has got many organisations thinking…
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Ho-ho-ho…It’s nearly that time of the year! There is no doubt that festive seasons are a perfect time to take advantage of social media and create some awesome marketing campaigns to remember. Here are a few ideas on how to make a Christmas campaign that will capture…
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Trusting the process… what is it? And what does it mean for designers and social media? Earlier this year, IF’s digital designers, Ollie Farnden and Chantal El Bikai sat down to answer exactly that. We describe the process as a day-by-day series of steps, like making a cup…
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Following the success of our first webinar Talkin’ ‘bout ‘employee advocacy’ revolution, we invited our panel of experts for a follow-up conversation to help tackle the challenges that businesses face when building and growing an employee advocacy programme. Katy Howell, CEO at immediate future, was once again…
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When you work every day in social it’s easy to think the whole world is about social. Of course, it isn’t. In fact, social is leaky and gets everywhere touching all your channels and melting into all your campaigns. You should consider social as the oil in your…
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Spooky season is the perfect time to start creating engaging social content that grabs your audience’s attention. There are many reasons why you should consider a Halloween campaign as a marketer, but let’s stick to the obvious one – it’s a significant event that’s celebrated worldwide. Although the…
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It doesn’t matter how well planned your social media strategy is or how good your product or service is; it is impossible not to receive negative comments on social media. Consumers are becoming more and more demanding, and brands are having a harder time meeting their expectations. So,…
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There are two important steps you need to take before building your brand from a starting point. The first is to gather as much information and input from key stakeholders as possible. Start with the ‘Why’ – ask questions like: ‘Why your products or offerings great?’ ‘What problem…
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