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Small actions create brand trust on social

“Whoever is careless with the truth in small matters cannot be trusted with important matters.”– Albert Einstein I don’t normally use quotes. It always feels a bit cheesy. But this is such a perfect fit for brand trust on social.  It is the small stuff of tweets, posts or comments that can make or break…

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Fire-up customer neurons with emotional content

The mood on social is changing. The Covid-19 support ads have run their course. And your audiences are looking for something more meaningful as we move into recovery. They want to hear from brands with empathy and emotional connections. And brands want to trigger responses that will see action and ensure they are memorable at…

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