advertising Immediate Future

Has Facebook summited?

It’s a question I’m regularly asked. I’m fortunate enough to be a BBC News room regular, commentating on Earning Calls for each Social Media channel. Irrespective of the prime brand being discussed, the topic of Facebook’s ability to sustain incremental profits always arises. Today, Facebook isn’t just the powerhouse of…

Now you can set up shop on Instagram

Over the last few weeks we’ve seen copious amounts of updates from Instagram, and just last week the platform announced that it has been testing a new way to enable brands to push purchases on the platform, in the form of ‘Collections’ ads. We first saw ‘Collections’ campaigns on…

The Facebook Fashonista…

Facebook’s latest report, released at the end of January, focuses on social usage and the impact this may have on the fashion shopping journey, and ultimately, what this might mean for marketers. The report, with feedback from 4,500 people, includes insight into why people open social media apps while shopping,…

Facebook Watch to challenge YouTube in 2018

It’s been common knowledge for some time that Facebook wants to be a video programming hub and original content provider to rival Netflix or Hulu, for the sole purpose of increasing video ad space. Following…

Content Is Facebook King Again

Following Mark Zuckerberg’s decision to once again change the inner workings of the Facebook news feed, the real impact of the newsfeed algorithm change is becoming clearer. Initially, publishers and advertisers alike were thrown into a panic by assuming the change meant the end times had come and we were…

Can Twitter become brands’ new favourite platform?

It’s been quiet at the water cooler recently, what with having to wait FOREVER for GoT to return. But, even if you’re not a business, the recent Facebook news means Zuckerberg’s plans have got everybody talking. January as a slow news month? Not anymore. Facebook’s long shadow…

Is storytelling the future of Content Marketing?

Storytelling is as old time. Stories have been used to tell tales of history and adventure, and to build communities. As humans, our brains are hardwired to remember stories. We search for connections between the characters, their challenges and their successes. Telling an engaging story allows someone to get on…

Longer Shows & Larger Pages Get the Facebook Thumbs-Up

Following Mark Zuckerberg’s prediction that video will be the largest driver of business for Facebook over the next two to three years, it is easy to see, that the desire to become a ‘video-first’ platform is at the heart of their efforts. A further…

Digital ad spend soars in 2017

With digital ad spend growing year-on-year, 2017 was the year that overall digital ad spend finally surpassed TV spend. Total global digital ad spend came to a whopping $209 billion, which is a huge 41% of the entire market. TV is now trailing behind with a $178…

2018. How will your brand be heard above the noise?

It’s now the start of a brand new year, where new trends emerge and new opportunities for content creation arise. We hope you’ve had your fill of turkey and all the over-indulgent trimmings you could get your hands on this Christmas. We definitely did. However, it’s now time to look…

How to maximise Facebook Lives within ANY organisation

Spoiler alert: if you’re not using Facebook Live then you should be – even if you’re a B2B brand who DOESN’T believe they work for you! We use them and we’re smashing it for Fujitsu. If it’s not working for you, then you’re not using it correctly, or addressing the…

Christmas is so over. Focus on the New Year or lose out.

Christmas is done. It’s over. There is no more time for planning. Execution is (well it better be) in full flow. It’s time for marketers to turn their planning heads to the New Year. And I don’t mean the 1st January 2018. I mean 16th February. Chinese New Year (CNY)…

Be more Netflix? Why AI, co-creation & brand personality can take you to the top

Is it the marketing holy grail when your business, platform, proposition, brand…grows to such planet-swallowing size that you make it into the common lexicon? Yep. Who doesn’t know what Netflix & Chill really means, but, we haven’t heard from their brand guardians or CEO to stop using it (yes Lucas,…

Snap Strikes Back with new Ad Manager updates

It’s been a week since Snap’s shocking (though somewhat expected) Q3 results, and yet we’re already hit with some exciting news! Snapchat has rolled its advertising self-service tools onto a single platform with Ad Manager 2.0. The new Ad Manager unifies several of Snapchat’s existing ad buying and management tools,…

How brands must work with influencers to stop breaking the ASA rules

Last week, Marnie Simpson was rapped firmly on the knuckles by the ASA for breaking CAP code rules and promoting brands without making clear she was paid to do so. There was coverage across OK!Magazine, BBC, Sky News, Daily Mail and so on. High…

Dark Posts, Meddling & Messenger Signal Change for Facebook

In the last few months, Facebook acknowledged that an organisation with ties to the Kremlin purchased $150,000 worth of Facebook advertising related to the election. These ads were seen by approximately 126 million people over a period of more than 2 years. A clever strategy was utilised…

Why the Stage is Set for Social Commerce

In the first few years of this decade, it seemed that social commerce would transform the way we shop online. Yet whereas buying via social channels may have gained traction among the popular Asian social platforms like WeChat and LINE, in the West the online shopping experience is still firmly…

Snapchat launches sponsored 3D World Lenses into the real world

I mean finally! Recent announcements of Snap’s major losses have had everyone asking the same question: why can’t they lure advertisers? Well, they might have just flipped the coin. Snapchat’s Chief Strategy Officer Imran Khan took to the Advertising Week New York stage on Thursday to announce what we’ve all been (not so…

An I.F interview with Nick Entwistle of One Minute Briefs

Hi Nick. I know you’ve got more hats than Mr Benn but thanks for taking the time to answer some questions on you, social, creativity and whatever else we throw at you. For those not in the know, Nick Entwistle is a creative polymath. Still shy of his 30th,…

Will Watch wear the crown?

When Facebook first announced Watch, there was scant enthusiasm for its offerings, and that didn’t change over the months as information about the first programmes available were released. Now the platform is being trialled to a select group of users in the US, we’ve been taking a closer…

Why Facebook’s most important job is some long overdue housekeeping

Last year Facebook disabled the use of ad blocking software. This meant that the big question was whether Facebook was still a viable social network, bringing people closer together or a multi-million-dollar advertising platform. The answer may be a muddy mixture of both. Rather than being able to login and…

Facebook launches in-stream-only video ad buys

Facebook steps up its game with another feature for video marketers. Advertisers can now buy video ads that will only be served when people are viewing a video. This should increase the chances of viewers watching your content! Shortly after Facebook revealed its video service, Watch, the company didn’t waste…

Are Facebook Stories the print supplement of social networks?

Facebook seems really keen to make its Stories feature work. So keen in fact that I think it’s seen more functionality updates than any other part of Facebook for a long time – but why? The company is already making strides into younger audiences with Instagram, and many think that…

How Snapchat has gifted growth to Facebook

Since its inception in 2004, Facebook has enjoyed largely uncontested growth. User acquisition has been consistent, and subsequent monetisation has been compelling. Last month’s earnings call, revealing a $3.89bn quarterly profit, up 71% from last year, revealed success that wasn’t foreseen by City Analysts, or Facebook’s own leadership team –…

Could LinkedIn provide your business with unexpected benefits?

Have you considered using LinkedIn for talent development and enhancing your business brand? Yep, without doubt, it used to be the place you’d go to find a job but that’s not quite the case these days. At its inception, LinkedIn delivered a clear offering to its users. If you wanted…

Facebook bolsters custom audiences on Instagram

We’ve heard on the grapevine that Facebook is making some significant changes to its Custom Audience feature, a brilliant way to re-target users who’ve interacted with brands in some way. Although it’s only in testing at the moment, you could soon be able to create a custom audience based on…

Build a chatbot that counts

Chatbots are gradually climbing the ladder of popularity, providing brands with huge potential. Wondering what chatbots can do? Brands have the opportunity to have millions of simultaneous one-on-one conversations with fans without damaging the user experience. The masters of storytelling, Disney, Universal and Lionsgate are all proof that content and…

What Facebook has done in just 7 days

Facebook’s been busy trying to conquer everything and everyone it seems in the last 7 days taking on everyone from Netflix, Google and Internet service providers. As well as updating its core platform and back end metrics all in the aim to diversify and improve its product offering. Check…

How to fend off the adpocalypse

It’s been a while since I’ve written about the ad blocking war that is being fought between advertisers and consumers. Every time advertisers find a way to get behind ad blocking enemy lines, ad blocking companies tinker around with a little bit of code and instantly launch a counter attack.

Snapchat Launches Self Service Ad Platform: Will you be joining the brand waggon?

Facebook did it, now Snapchat have made the financially lucrative choice to make their ads platform more accessible to small and medium enterprises. As the paid media specialist at immediate future, I have been waiting to sink my teeth into this new proposition since I wrote my first blog about…

The Art of The Takeover

Twitter, in partnership with MAGNA, recently announced the results of a scientific media trial examining the location of video ads within a social environment. This was called The Art of the Takeover: Optimizing What Consumers See First. The study was designed to test and formulate best practices for in-feed advertising, while at the…

Dads on social? They’re well connected thanks to the Dad Network

Here at IF Towers there are some older dads in the mix. Yep, there’s traditional dad stuff like photos on desks, and dad jokes flying around, but as is our business, we’re living and breathing social. It’s not the sole preserve of the young. We invented it doncha know! So,…

Facebook is offering up its data for disaster relief

In a blog and a video yesterday Facebook’s Public Policy Research Manager, Molly Jackman, announced the social giant’s latest steps into using its powers for good. Its new initiative opens up its location data to disaster relief organisations, allowing them to see real-time information and track the extent of a…

Snapchat’s Self-Serve Ad manager is finally coming!

Snapchat already has a variety of advertising formats available: sponsored geofilters, sponsored lenses and Snap ads, but up until recently you needed a big advertising budget to be able to use them (you needed to invest at least $10,000 for an ad campaign on the platform) Then, late last December,…

TV ads aren’t dead, they’re just getting a Snapchat facelift

Today’s a very chatty Snapchatty kind of day. The internet is awash with stories and speculation about the rise and potential future of the fun messaging application after its first set of results as a public company are released. One of the biggest considerations is their hot…

6 steps to a smarter smartphone social strategy

Social and mobile go together like Instagram and food porn. They are a match made in marketing heaven. Why? Because for every waking moment, consumers seem surgically attached to their phones. And according to the latest research, when it comes to social media, 80% of folk now access social via…

Are LinkedIn’s new targeting tools your perfect match?

Earlier this week, LinkedIn announced it has hit the 500 million user mark, with users from 200 different countries. Although this is modest in comparison to the extensive growth Facebook & Snapchat see, LinkedIn is still undoubtedly one of the best professional platforms, with 10 million active job listings and…

10 Business Advantages of Social Media

No one wants to feel like they’re missing out, right?… So, there are virtually no reasons not to implement social media into your marketing strategy, and since it is so cost-effective, there is hardly anything to lose. It’s most likely that your competition is already on social media, so don’t…

The Future of Facebook TV

Social is moving to take over TV. This has been the case for a while and as we have recently explored Facebook is ramping up to take on YouTube for the social video top spot. In mid-February Facebook announced the launch of the Facebook video app…

Sneaky brands that bend the rules will pay more than a fine

For years, the mantra touted by every social expert is that brands need to “be transparent and honest” when engaging in social networks. Whilst the rewards of social marketing are undoubtable, occasionally organisations make mistakes or fall into holes. It happens. Most learn and move on. But some…

Slowly losing interest in Pinterest?

We reckon the recent introduction of search ads might turn the world of pins back into wins. The virtual online inspiration ‘cork’ board, as Pinterest is often referred to as, has 150 million monthly users. These 150 million are making on average of 2 billion searches…

Why get a dog and bark yourself?

You already know why your business needs a social media presence, as you’ve already experienced that social media provides a golden opportunity to talk to your existing and prospective customers or engage with those who will shout about your brand. Its highly likely that a social media presence is something…

3 Ways How Instagram Drives Sales

Instagram Stories Ads Good news! Instagram just announced that it will be releasing ads in its Instagram Stories section, which has managed to acquire about 150 million people check out Instagram Stories since it release later last year. And yes, Instagram is copying Snapchat a bit (again) but at…

Snapchat beefs up it’s ad game in 2017

“Don’t blog about Snapchat” was the recurring mantra / running joke in the IF office over the course of 2016. It was easier said than done because, of the Big 5 social channels, Snapchat dominated the news last year and likewise, the IF blog.

PRISMA app evolves into a social animal

From the swampy depths of the primordial app soup, what was previously a deceptively simple single-cell organism has mutated into an entirely new beast and is now slouching toward social to be born. That’s right folks, PRISMA is going social. The hugely popular app, which uses neural network technology to turn…

The Future of Snapchat post IPO

Snap Inc., the maker of Snapchat, has confidentially filed for its IPO, according to a report from Reuters and word on the grape vine is the company could go public as early as March. So what does the future look like for Snapchat once it goes public? Will it be…

Social referrals from mobile not converting?

Social advertising is an effective way of driving traffic to your website but if your website is not mobile friendly then your brand could be losing out.According to research from Adobe, the UK is the largest driver of website traffic through social engagement and with nearly 80 percent of social…

Marketing Stat Nirvana

As marketers, there is nothing we like more than to sink our teeth into some meaty stats in an effort to satiate our appetite for evaluation, understanding and improvement. Also, they make us sound smart. And like we know what we are talking about which, in an industry that is…

Full Disclosure: Is Sponsored Content the Death of Influencer Marketing?

There seems to be a new form of digital marketing dying every week, according to the internet – the latest victim apparently being influencer marketing. It’s not, of course (sorry, spoilers), it’s simply running into the issue that all organic-feeling mediums face when crossing into the mainstream as a legitimate…

Struggling to develop a Social Media Strategy for your business?

As a business, have you ever asked the question “Why are we struggling to make social media work for us?” or “Do we have the right social media strategy for our business?” If the answer to both questions is No, then you’re not alone as the real challenge of social…

5 key Social Media learnings from X Factor

Whether you’re an X Factor fan or one of their many haters, there is a lot learn from the social media published by prime time television shows. For disclosure, I should say we’re working across X Factor this year, through one of their sponsors; but this is not a rally…

Why your brand’s ‘personality’ is so important

Social media has been revolutionary in not only brands giving brands a direct relationship with their current and potential customers, but for providing brands with a personality. In previous years, social media was used as simply another platform for advertising the benefits and uses of a product or service. Brands…

Why you need to ‘pay to play’ in social media marketing

Once upon a time, when social was still in its infancy, advertisers who were innovative enough to take the risk of plunging into the social media ‘trend’ were rewarded by establishing themselves as the first brands to truly embrace direct online relationships with their customers. Back in a simpler time,…

Who scores highest on the Twitter buy-o-meter?

A goldrush of sorts is happening in the tech world amidst rumours that Twitter could be up for sale and the list of potential suitors for the channel is growing by the day. It’s hard to tell at this point who the serious contenders are. However, this hasn’t stopped the…

Social media offers important benefits to businesses

It is quite hard to find an individual who has not heard of or does not use any of the popular social media platforms of the day, and the same thing can be said about most businesses. No matter what your company sells it needs to harness the power and…

The advantage of segmenting your audience on each channel

Most brands focus on building their community on one page, but should they be putting all their audience under one umbrella? Big brands like Nike and The Huffington Post which have huge product ranges or cover a variety of topics have been segmenting their communities based on topics, location, or audience…

How even the smallest brands can make use of Snapchat

Since Snapchat’s conception in 2011, we’ve seen its meteoric rise to become one of the most used social networks in the world. The network currently boasts over 100 million daily active users along with 400 million snaps per day being sent all over the globe. For an app that only came…

Facebook hands the power back to consumers

Advertising can be a pain. You’re scrolling down the news feed and BLAM – an advert for dog food. When you don’t own a dog. Frustrating isn’t it? But for brands, Facebook’s ad platform is a brilliant way to serve copy and content to a specific target audiences. The problem…

Should you be investing in Facebook or Snapchat?

As Facebooks user base ages it’s no secret that it has been trying its hardest to appeal to a younger audience. Facebook even made similar app in 2012 called Poke, with a built-in self-destruct feature that was intended to take on Snapchat. After that flopped in 2013, Mark…

Instagram vs Snapchat

Instagram just launched its new feature: Stories. It’s this nifty feature that lets you create streams of pictures and videos and share them with you friends or just people you have never met – whichever you fancy. Just to make it feel more unique and fleeting, this lovely…

Why the new Facebook newsfeed algorithm isn’t the end of the world

On the 29th June 2016, Facebook announced it was going to tweak its News Feed (Edgerank) algorithm to prioritise content from family and friends over brands and publishers. “The goal of News Feed is to show people the stories that are most relevant to them. Today, we’re announcing an update…

3 tips for brands dealing with Social Media trolls

Avoiding online trolls is hard work for anyone. They hide in just about every corner of the internet, waiting for the perfect opportunity to harass or insult you. But its not just your average tweeter that has to deal with it… Marketers working within social media are having to find…

Will Snapchat’s new feature open up doors for brands or become a distant memory

Snapchat’s new Memories feature is being advertised as a new way for users to share old snaps and stories – but the consumers are not the only ones that use Snapchat. So what does this new update mean for brands…

Should live-streaming become part of your social media strategy?

Live-streaming has been around for a long time, but the ease and availability of numerous tools such as Meerkat and Periscope have made it possible for anyone to “go live” and broadcast to the world. Years ago, marketers used to spend huge budgets on TV advertising, billboards, print media and…

Why “old people” migrating to Snapchat won’t drive the teens away

Recent data shared by Wall Street Journal indicated that nearly 70% of smartphone users are on Snapchat! There has also been a rise in over 35s on the platform by 2% in the last 3 years. Take the stats with a pinch of salt but the message is clear, Snapchat…

Snapchat Launches Ad API

Snapchat has finally launched its advertising API, giving brands the ability to push third party video ads directly into users feeds without having to deal with Snapchat directly. The new ad portal is called Snapchat Partners and it’s really the first major push to monetise snapchat ad…

Why brands should be audience-first

Irrespective of your audience focus – consumers or businesses, the need to adopt audience-first marketing exists. Channels are increasingly cluttered with conversations and similar content, so the need to standout is greater than ever. Without disclosing specific intellectual property, I’ve recently been looking at an industry who sees 55 million…

You walk the walk so why not talk the Twitter talk?

Sharing your thoughts and expertise can go along way with driving conversation and proving you’re a valuable Twitter contact. Twitter chats may seem like the last thing on your to do list but it’s worth the time and tweets. Answering industry leading conversations and networking with like-minded professionals can set…

Why Advertisers cannot ignore Snapchat anymore

Like many tech start up’s, Snapchat joined the ever-expanding queue back in 2011, hoping to be the next Facebook and Twitter. In the expeditiously evolving world of social media, it seems that Snapchat is here to stay and is attracting advertisers, all of which are desperate to reach the lucrative…

Three Tips to Tweak Twitter ads for Maximum Traction in B2B

We’ve said it before, but nurturing a social media account is a lot like having a baby. They require constant attention in order to thrive and achieve greatness. Take your eyes off the prize and you run the risk of your precious campaign tugging the tablecloth and…

Why running simple competitions on social won’t see you #WIN

In a blow to those championing using simple competitions to grow audiences on social, I’m going to explain why this mechanic is actually far from simple. It’s a common sight: “follow @brandx and RT to #Win, or, “LIKE our page and tag a friend to enter”. We’ve all done it…

It’s all about video ads

2016 has seen some big changes in the world of social advertising and it seems it’s all about video ‘ads’ this year. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why, with advertisers being spoilt for…

5 reasons to throw your social strategy in the trash

What! Yup. If you have just one social strategy then you may as well consign it to the dustbin. Social is now too sophisticated for one strategy with a social channel (platform) agnostic approach. Every social network now has different audiences, varying behaviours and whole swathes of content formats that…

Nintendo “coins” new form of social

Social listening is all the rage when it comes to analysing consumer behavior, determining people’s views of a brand, service or product and comparing a company’s public reputation to its competitors. One of the challenges social listening faces however is the vast majority of social users the internet classifies as…

Facebook and the Potential for Social Engineering

While “Facebook and the Potential for Social Engineering” sounds like the worst Harry Potter book ever, it is actually a fairly frightening possibility. The potential abuse of something as powerful as a social media network is a reality we have explored before, Facebook in particular have gone as far as actually…

Professional Persona Targeting on Twitter

Times have changed, that’s a fact – and you can take that to the bank! I remember a time, a simpler time – when Facebook was all fields, 3-way calls reigned supreme and if you wanted to reach an audience with an advertising message all you had to do was…

Facebook has changed the 20% text rule – don’t start the party just yet

The moment social marketers have been waiting for has finally arrived. The 20% text rule on Facebook adverts has changed. I can hear the cheers from here. Don’t pop open the bubbly just yet – let’s look into the details first. So what has Facebook actually said?…

Snapdates

Last month (March) was the month of updates we saw Facebook announce massive changes to their paid advertising platform, Twitter actually change their paid platform and Instagram make massive changes to their algorithm. Snapchat was no exception and has released one of the most…

Twitter made some changes to paid…and they are pretty cool

This week has seen Twitter get all Facebook-y (yes that is a word) whilst making some nice strides with their paid advertising engine. There are three significant changes that have all gone live this week; Universal code, new custom audiences and an ‘objective-based’ interface – making the platform simpler to…

Twitter is a troubled 10, but brands shouldn’t worry about that

Lunchtime. 21st March 2006. Jack Dorsey sends the first ever tweet: “just setting up my twttr” And now the company claims to have reached 320m monthly active users include celebrities, politicians and quite a number of trolls too. Twitter Monthly Active Users…

How will Instagram’s new algorithm affect brands?

So it’s happening. It was only a matter of time. Instagram is planning on using algorithms to organise content within timelines, as announced on their company blog this week. Following in the footsteps of their owners Facebook, who started to move away from a chronological display way…

Facebook Canvas

On February 25th Facebook launched what they are calling Canvas, a full-screen ad experience. Originally announced at Cannes Lions way back in June 2015, Facebook’s chief product officer Chris Cox demonstrated mock-ups of a new mobile format that takes over the mobile screen after a user clicks on it from…

Break habits, break out, but don’t break bad on social media

It struck me this week that social media is not really a new thing anymore. I know it sounds obvious. We have been doing it for 12 years. But this year it feels like social media got serious. Serious enough that it is…

It really is the year of video

Everywhere that you look right now there is video. Everyone is talking about video, every platform is competing to own video, new video formats are being created and developed for social channels and brands are all trying to use video in new and innovative ways. Basically, if video is not…

Facebook’s monetisation of Messenger

Last Spring, in a bid to increase the number of users, Facebook announced its plans to start letting brands and businesses use its Messenger app to handle customer service issues. Then, having reached over 700 million monthly active users last summer, they went public with their…

9 Ways to target on social you may not know about

As the minefields of social advertising get ever more complex and essentially a very far cry from simple tweet or post boosting we must move toward to putting audience first, defining your objectives and monitoring closely to optimising your targeting as you go. All very good practice, yes, but what other,…

How long will it be until we see an ‘ad block blocker blocker blocker’?

These days there are more ad blockers than most people have had hot dinners. The most popular ad blocking companies now hold all the power, and have completely changed the landscape of digital advertising. In an aim to monetise their service, some ad blocking providers are essentially blackmailing companies into…

Pah! Millennials have nothing on Oldies when it comes to social media

From conferences to books and a plethora of blog posts, we are obsessed with targeting Millennials – especially through social media. But there is a hidden gem on social media. A demographic that at best is being ignored and at worst stereotyped. “Wake up to the social savvy seniors, or…

Superbowl 50 – Battle of the Brands 2016

Superbowl; The Olympic games of modern marketing and definitely a leading event in competitive and cutting edge digital marketing tactics. More than with any Superbowl before, brands were positioning their narrative across multiple channels (TV, Social; Twitter Snapchat, Instagram) on an increasingly active timeline, talking to different channels and audiences…

Why tenuous link marketing won’t own a moment

Regular readers of our blog will know that for well over a year we’ve been advocating the importance of micro-moments and owning them – “owning the moment” is lorded in every brainstorm we have at the agency. Our philosophy is built around identifying the many micro-moments relevant to a brand…

Get the inside scoop on Twitter’s plans for 2016

A colleague and I recently had the pleasure of joining the fab team at Twitter HQ for their ‘Plan for 2016’ agency talk. It was an informative session, involving a large handful of top UK social media agencies revealing extensive insight into how 2015 played out, and upcoming plans and features for the platform in 2016 (follow all the highlights on Twitter via #planfor2016). immediate future usually…

The Like button is dead

Many of you might be surprised to read that the seemingly infinite hoard of Facebook users click the iconic “like” button more than 6 billion times a day, driving the relentless social machine that is rapidly absorbing the Internet. This, however, was not enough for Facebook’s chief product officer Chris…

5 things businesses need to know about Generation Z

When I was writing this I did think to myself ‘aren’t we all sick of talking about post-millennials?’ But upon a bit of pre-Xmas digging and realising that these tech-savvy go-getters were going to save Christmas by vowing to spend more than ever before and…

New Year, New Tech, New Content Opportunities

With the new year come new trends…yada yada yada yes. But there’s no denying, as we try to keep up with the cascading popularity of the annual Consumer Electronics Show or #CES2016, that there are some highlights of this year’s show that hold clear opportunities for the…

Nailing your social in 2016

And now to hammer home the message (see what I did there?!). Many businesses are still figuring out how to go about exploiting the many benefits of social. The start of a calendar year is usually the time companies discuss needing a social strategy, but are unsure…

A review of the Immediate Future’s 2015 blog content

At IF we pride ourselves on leading innovation and helping to shape the next industry standard. Our recent award win evidences we’ve checked that box for another year. To many, our blog is their source of digital insight into what is about to happen within industry. With this in mind,…

8 fundamentals to an award winning paid social campaign

We were very proud to win Best Use of Social Advertising at the recent Social Media Buzz Awards recently. Fist pump. We did so on a modest budget, pipping big agencies (Ketchum, Starcom, Havas, Manning Gottlieb OMD) and big brands (Starbucks, KFC, Phillips, Unilever, Heineken) with our work for Southbank…

Does storytelling have a place in the B2B world?

Regardless of the complexity of the sector or product, there is always a human story that can be told. It is this story that allows us to connect with B2B buyers on a personal level. While they may be key decision makers controlling the purse strings of a company,…

The rewards of blending online and offline personalisation

When it comes to digital, personalisation is nothing new, and throughout the year we have talked about it extensively in many blogs – whether it’s for your audience or adverts, personalising the way you reach your audience via their platform of choice and so on. The advance in CRM systems…

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Has Facebook summited?

Now you can set up shop on Instagram

The Facebook Fashonista…

Facebook Watch to challenge YouTube in 2018

Content Is Facebook King Again

Can Twitter become brands’ new favourite platform?

Is storytelling the future of Content Marketing?

Longer Shows & Larger Pages Get the Facebook Thumbs-Up

Digital ad spend soars in 2017

2018. How will your brand be heard above the noise?

How to maximise Facebook Lives within ANY organisation

Christmas is so over. Focus on the New Year or lose out.

Be more Netflix? Why AI, co-creation & brand personality can take you to the top

Snap Strikes Back with new Ad Manager updates

How brands must work with influencers to stop breaking the ASA rules

Dark Posts, Meddling & Messenger Signal Change for Facebook

Why the Stage is Set for Social Commerce

Snapchat launches sponsored 3D World Lenses into the real world

An I.F interview with Nick Entwistle of One Minute Briefs

Will Watch wear the crown?

Why Facebook’s most important job is some long overdue housekeeping

Facebook launches in-stream-only video ad buys

Are Facebook Stories the print supplement of social networks?

How Snapchat has gifted growth to Facebook

Could LinkedIn provide your business with unexpected benefits?

Facebook bolsters custom audiences on Instagram

Build a chatbot that counts

What Facebook has done in just 7 days

How to fend off the adpocalypse

Snapchat Launches Self Service Ad Platform: Will you be joining the brand waggon?

The Art of The Takeover

Dads on social? They’re well connected thanks to the Dad Network

Facebook is offering up its data for disaster relief

Snapchat’s Self-Serve Ad manager is finally coming!

TV ads aren’t dead, they’re just getting a Snapchat facelift

6 steps to a smarter smartphone social strategy

Are LinkedIn’s new targeting tools your perfect match?

10 Business Advantages of Social Media

The Future of Facebook TV

Sneaky brands that bend the rules will pay more than a fine

Slowly losing interest in Pinterest?

Why get a dog and bark yourself?

3 Ways How Instagram Drives Sales

Snapchat beefs up it’s ad game in 2017

PRISMA app evolves into a social animal

The Future of Snapchat post IPO

Social referrals from mobile not converting?

Marketing Stat Nirvana

Full Disclosure: Is Sponsored Content the Death of Influencer Marketing?

Struggling to develop a Social Media Strategy for your business?

5 key Social Media learnings from X Factor

Why your brand’s ‘personality’ is so important

Why you need to ‘pay to play’ in social media marketing

Who scores highest on the Twitter buy-o-meter?

Social media offers important benefits to businesses

The advantage of segmenting your audience on each channel

How even the smallest brands can make use of Snapchat

Facebook hands the power back to consumers

Should you be investing in Facebook or Snapchat?

Instagram vs Snapchat

Why the new Facebook newsfeed algorithm isn’t the end of the world

3 tips for brands dealing with Social Media trolls

Will Snapchat’s new feature open up doors for brands or become a distant memory

Should live-streaming become part of your social media strategy?

Why “old people” migrating to Snapchat won’t drive the teens away

Snapchat Launches Ad API

Why brands should be audience-first

You walk the walk so why not talk the Twitter talk?

Why Advertisers cannot ignore Snapchat anymore

Three Tips to Tweak Twitter ads for Maximum Traction in B2B

Why running simple competitions on social won’t see you #WIN

It’s all about video ads

5 reasons to throw your social strategy in the trash

Nintendo “coins” new form of social

Facebook and the Potential for Social Engineering

Professional Persona Targeting on Twitter

Facebook has changed the 20% text rule – don’t start the party just yet

Snapdates

Twitter made some changes to paid…and they are pretty cool