X Immediate Future

Not one, not two, but FOUR awards nominations

A Bumper year for awards with four accolades for successful social campaigns

Cats Protection hires immediate future to deliver purr-fect social media marketing

Cats Protection, awards retainer to social media agency, immediate future.

Fujitsu selects immediate future following a competitive pitch

Fujitsu, has appointed social media consultancy, immediate future

Presenting ‘Social Relevance at Scale’ at Google’s Squared Online

immediate future is invited to speak at Google HQ

IF talks talent in the Sunday Times

IF talks talent in the Sunday Times - Digging into the need to have values at the heart of recruitment

A third of B2B marketers are proving business value and tracking sales from social

Holiday conversations on Instagram up 213% this summer

The awards keep surprising us at immediate future

The awards keep coming for immediate future

CJ appointed MD; and it’s EPIC

CJ appointed to MD - and it is EPIC

We’re lecturing at Kingston Uni sharing social skills

A hat trick of awards: Shortlisted for three Drum Social Buzz Awards

Shortlisted for three Drum Social Buzz Awards

Tickled purple with our story in The Drum

It's not every day you open The Drum Magazine to find a cracking two pager on your senior management team! Katy, Tom and Colin give the skinny about who we are and what we do.

Thomson Reuters retains immediate future

immediate future features in The Guardian

Warwick Business School sets social strategy

Helping Warwick Business School answer the big social media questions

immediate future wins white good hero Indesit

immediate future wins Indesit Company

Hotel Chocolat breaks new ground with Online Easter Egg Hunt

Winning Hotel Chocolat campaign on social

Festo consults immediate future for social media B2B strategy

immediate future scoops award for Sony Twilight Football

Sony Europe: Twilight Football

In total, the Sony Twilight Football social media campaign delivered an ROI of €12.5 thanks to our partnerships, on a budget of just over 1% of the return.

It’s time for a reshuffle

Before we begin, I need to ask you a simple yet divisive question. How much do you care about the look of your Instagram profile? The answer to this has changed over the years, being crucial in the early days where people would comment on the aesthetic of your profile…

How to NOT spam your audiences

As marketers, we’re programmed to reach our target audience at every opportunity we can think of. But as an end user, there’s nothing more annoying than consistently being spammed by ads and messages that 1. You’ve already seen or 2. Aren’t relevant to you. So how do marketers serve ads…

Diageo: Serving up a glass of UGC

How focusing on a central idea, revolving around drink serves and generating UGC, delivered a 300% increase in engagement on social

Social media trends that’ll be big this year

Social media has evolved and will continue developing throughout the years. So, let’s talk about some of the social media trends we expect to see making waves in 2022: The “creator economy” Over the past decade, big online platforms such as Facebook, Snap, TikTok…

Design for social

Does your brand need to change perception through design or communicate sustainability values on social? Then keep reading this blog or watch this episode of Serious Social to discover best practices when it comes to design on social. Changing how your brand is perceived…

ASOS: UNTITLED launch

Working closely with influencers to build credibility, social proof and reach. Delivering growth and credibility for the brand

tap tap tap Is this thing on?

Well, it was only a matter of time before LinkedIn joined in on the audio social bandwagon, and why not? With more businesses using LinkedIn for live streams and webinars (thanks pandemic), it only makes sense to have their version of Clubhouse. Statement from LinkedIn:…

The importance of audience personas

Social media is for everyone. No matter your age, gender, or interests, there’s something out there for you. And similarly, for businesses, there’s someone out there for YOUR brand. To succeed with social media marketing, you must understand who your audience is. Where are they? What do they want to…

Social Snapshot – 05.01.2022

A new year, a new Social Snapshot! Join us as we take a look at the latest happenings in the world of social media, from the end of 2021 and the first few days of 2022… Instagram will be focused on two key themes in 2022 –…

New Year’s resolutions for social in 2022

It’s 2022 and people around the world are setting their resolutions for the new year. If you’re aiming to make this year more productive on social, here are a few simple New Year’s resolutions that can help you improve your brand’s presence. Creative visuals With visual platforms…

Social Snapshot – 22.12.2021

We’ve almost made it to the end of 2021, and what a year it has been! Before we dive into the mulled wine and mince pies, we’ve got one last round-up for all of the latest happenings on social media this past week. Twitter tests new creative…

Design Trends for 2022

Ahh yes, we all love some trends, don’t we? And why not end the year with a look at some design trends for 2022 as predicted by the lovely people over at 99designs. 90’s Nostalgia: Who doesn’t love 90’s aesthetics?! With Gen Z bringing…

Brilliant Brand Campaigns of 2021

With 2022 just around the corner, who knows what we will see, but before that happens, I thought it was worth remembering those brand campaigns that made us laugh and will still be talking in the new year. This year business has gone all out with their marketing campaigns. Some…

Episode 69 : Serious Social – Bring the social boom

Ep 69: Serious Social – Bringing the social boom 2021 is coming to an end and it’s time to get your brand’s social media ready for next year. In this episode of Serious Social, Colin Jacobs, Belle Lawrence and Katy Howell review this year’s successes and forecast 2022’s triumphs, dissecting…

Social Snapshot – 15.12.2021

It’s that time of the week again. Have a look at the latest happening in the world of social media through our social snapshot: Twitter adds auto captions for video uploads Twitter has announced that all videos within tweets will have auto captions, providing more ways…

Thank you for your request

Please check your inbox for an email with the link to your report. Hear McDonald’s and AutoTrader discuss bold social content…

Bringing the social boom for your brand

Do end-of-year tactical social media forecasts benefit your business? In a word, no. I could finish the blog there by stating the obvious and not offering insight, but that would mean I too fall into the trap of offering perceived wisdom, but reality being the opposite.

China, the social innovator and trendsetter

Everyone loves social media, and China is no exception. With over 931 million active monthly users, it is the largest social media market in the world! However, in China, social is nothing like what you and I are used to. The platforms are different, with advertising, algorithms, and influencers…

Social Snapshot – 07.12.2021

With so much social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Check out the latest happenings in the world of social media with our social snapshot Instagram adds the option…

Hey TikTok, what’s been going on?

As you may have noticed, all the social media channels are in constant competition to become the platform with the most active users. Or to be the first to launch some new functionality on the market that, if successful, will be copied by other companies. In September 2021, TikTok reported…

Back to old school (RECAP)

Today we’re looking back at old school social. Asking what worked in the past in the world of social media and how it might work again in today’s new landscape. What can we learn and how can we go back to benefit the future? A couple of years ago, social…

Episode 68 : Serious Social – China – The social Innovator, opportunity and trendsetter

Ep 68: Serious Social – China: The social Innovator, opportunity and trendsetter China is home to the world’s largest social media market, with over 931 million users. In this week’s Serious Social episode, Katy Howell is joined by Domenica Di Lieto to discuss social media in China,…

Social media trends to watch out for in 2022

Marketers, it’s that time of the year again. With less than a month until New Years, we’re looking ahead at trends that will dominate in 2022 on social media. TikTok remains the biggest influence on social In 2020, TikTok was the world’s most…

Social Snapshot – 01.12.2021

It’s that time of the week! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media TikTok is testing a new ‘Business Registration’ TikTok business profile managers are now able to access the…

Holiday marketing campaigns done right

With only one day left in November, the countdown is officially on until the holiday season. For some, it’s a time to wind down activities and lean into celebrations, but for others (I’m looking at you, marketers ), it’s a time to get our creative hats on and…

If you dislike this, no one will ever know…

There have been some rumblings over at YouTube these past few weeks, with rumours circling that they will finally be giving the axe to the dislike button… With rumours turning out to indeed be true, this update will be rolled out site-wide within days! DUN DUN DUN Like any other…

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Last updated – 08/05/2018 We use cookies. Not the delicious kind, but the ones that deliver website functionality, social media features and traffic analytics. By continuing to use the immediate future website, you’re consenting to our cookies. Oh, and if you want you can check out our …

Creative collaboration platforms to help your business: Canva

At immediate future, we’re constantly testing new and exciting things to help us continue breaking the social boring. Especially when it comes to design. For both client-facing employees and our official designers, Canva is a great starter tool to get creative and super easy to use! What is Canva? …

Employee Advocacy: overcoming hurdles (part two)

This is part two of our Employee Advocacy: overcoming hurdles series. For part one, click here: https://immediatefuture.co.uk/blog/employee-advocacy-overcoming-hurdles/ We’re back with our employee advocacy series, recapping all the great insight that was covered in our recent webinar Fixing Holes in Employee Advocacy with Katy Howell, CEO…

Apps that make you go “oooooooo” – Design edition

Following on from the Figma discussion a few weeks ago, where we talked about the pros of using apps like Figma in your design workflow, I wanted to take a moment to give a shout out to some other very cool apps that designers…

Social Snapshot – 17.11.2021

It’s that time of the week again! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media Twitter rolls out improved labels for misinformation To help users be better informed, Twitter is…

Creating an effective hashtag strategy

Hashtags. They’ve been around forever (not quite, but almost) and they’re a bit like marmite, some of us love them, some of us hate them. But at the end of the day, they’re extremely effective to use on social media – if you’re using them in the right…

TikTok it’s social o’clock

With over 1 billion monthly active users and more than 2.6 billion downloads worldwide, I think we can all agree that TikTok is massive. Within the app, users are faced with a wide range of opportunities to create and share content, which has got many organisations thinking…

How does social listening help brands to remain competitive in the Age of the Customer?

The rise in popularity of social media networks like Facebook and Twitter made the customer more connected than ever before. As a result, if someone has a positive or negative experience with a brand, it can be shared with millions of people online. According to researchers, marketers, and business leaders,…

Social Snapshot – 10.11.2021

It’s that time of the week – time for your social snapshot! We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world…

How to create a cracking Christmas campaign on social

Ho-ho-ho…It’s nearly that time of the year! There is no doubt that festive seasons are a perfect time to take advantage of social media and create some awesome marketing campaigns to remember. Here are a few ideas on how to make a Christmas campaign that will capture…

Patience, trust and a little bit of fairy dust.

Trusting the process… what is it? And what does it mean for designers and social media? Earlier this year, IF’s digital designers, Ollie Farnden and Chantal El Bikai sat down to answer exactly that. We describe the process as a day-by-day series of steps, like making a cup…

Creative collaboration platforms to help your business: Figma

Here at immediate future, we are always testing new and exciting things to help us continue breaking the social boring. Recently, the design team stumbled across a design platform called Figma. A platform that enables users to work on a single document at the same time, working seamlessly…

Social Snapshot – 03.11.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: Facebook’s ‘Meta’ name change…

Employee Advocacy: Overcoming hurdles

Following the success of our first webinar Talkin’ ‘bout ‘employee advocacy’ revolution, we invited our panel of experts for a follow-up conversation to help tackle the challenges that businesses face when building and growing an employee advocacy programme. Katy Howell, CEO at immediate future, was once again…

Careers In Social

Join us. You’ll work with big brands. You’ll create. You’ll learn. You’ll grow. And add oodles of expertise to your CV.

Typography & Design Blocks

Sharpspring Form Test: AC test Subscribe for Email Updates Add a descriptive message telling what your visitor is signing up for here. Email* Submit Marketing by ActiveCampaign AC Shortcode test Typography Heading Level 1 A paragraph to check on…

Social Snapshot – 27.10.2021

It’s that time of the week again – time for your social snapshot! We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in…

Episode 67: Serious Social – Big picture marketing + leaky social = Growth

Ep 67: Serious Social – Big picture marketing + leaky social = Growth In this episode of Serious Social, Katy Howell and Zoe Gill explore how best to spin all marketing channel plates and how to optimise and create a marketing engine for growth with social…

Food Trends 2021

The Covid-19 pandemic fundamentally reshaped consumer habits. To remain competitive, CPG and retail brands have to stay ahead of trends and proactively adapt to changing customer needs. In today’s blog, we wanted to discuss how eating habits have changed and what trends could…

Big picture marketing + leaky social = Growth

When you work every day in social it’s easy to think the whole world is about social. Of course, it isn’t. In fact, social is leaky and gets everywhere touching all your channels and melting into all your campaigns. You should consider social as the oil in your…

Why run Halloween campaigns on social media?

Spooky season is the perfect time to start creating engaging social content that grabs your audience’s attention. There are many reasons why you should consider a Halloween campaign as a marketer, but let’s stick to the obvious one – it’s a significant event that’s celebrated worldwide. Although the…

Social Snapshot – 20.10.2021

It’s that time of the week again – time for your social snapshot! We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the…

How to deal with negative comments on social media

It doesn’t matter how well planned your social media strategy is or how good your product or service is; it is impossible not to receive negative comments on social media. Consumers are becoming more and more demanding, and brands are having a harder time meeting their expectations. So,…

RECAP: How to build a marketing department from scratch?

There are two important steps you need to take before building your brand from a starting point. The first is to gather as much information and input from key stakeholders as possible. Start with the ‘Why’ – ask questions like: ‘Why your products or offerings great?’ ‘What problem…

Social Copy that Pops: LinkedIn

The evolution of writing copy for social media has been a dynamic and sometimes confusing journey. The days of winging it are long past us and now specific and sometimes prescribed styles of creatives and copy will resonate with specific social platforms and brand profiles. While this…

Social Snapshot – 13.10.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot: Snapchat launches Club Unit…

Don’t make ad’s make TikTok’s

Just a few months ago, TikTok had over 2.6 billion downloads worldwide and about 700 million monthly users. Including the IFers, where we share our monthly social snapshot roundups and occasionally people running around in dinosaur outfits. TikTok being so big, lots of brands want to figure out…

Uplifting Accounts to Follow on World Mental Health Day

This Sunday, 10th October marks World Mental Health Day – an international day for mental health education, awareness, and advocacy against social stigma. Providing a positive headspace for team members should be a top priority for employers; and here at IF, we do our best to foster a…

Social Snapshot – 06.10.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: Twitter removes live stream guests’ s option…

Wait… Who turned out the lights?

As I am sure many of you know, Facebook suffered a major outage yesterday (Nearly 6 hours to be exact!). With chaos on the streets, many users fled to the safety of other platforms such as Twitter, Linkedin and, of course, Tiktok. Problems were reported across the world,…

RSPCA: Stopping puppy traffickers

Conveying difficult, emotional and time critical messages to secure exposure in social media. The RSPCA approached immediate future to help raise social media awareness around puppy trafficking and to inform the public about the risks. The challenge we faced was conveying a difficult, emotional and time critical message on a small…

Festo: Delivering social strategy

Festo is a leading international supplier of automation technology employing more than 15,000 people worldwide. With its innovations and problem-solving expertise in the field of pneumatic and electrical automation, the company worked with immediate future to define its B2B social media strategy. An in-depth social audit identified valuable customer insight…

Sony Rolly: Creative collaboration

The MP3 player, Rolly was created to fulfill one of Sony’s key objectives: to develop innovative, unique products. However, it had been designed with a Japanese audience in mind and consequently met with a poor reception from American consumers and technology media at its US launch. The aim of the…

IBM: MQLs from social

With a sophisticated product, IBM Tealeaf’s challenge was to reach and connect with senior decision makers to generate marketing qualified leads (MQLs). Detailed data informed platform choice The client only wants to gain attention from senior buyers –directors and CXOs. A methodical audit of social platforms assessed member profiles, seniority,…

RECAP: How to Brief for Social Media

Briefing for social creatives isn’t always as straightforward as many people think. To help make sure your social briefs always hit the mark, we’re going to run through some quick tips you should always keep in mind when briefing yo ur designers to ensure that you’re collaborating and outputting effectively.

Management with a mission

Let’s face it, scheduling and posting is not rocket science is it? We know it’s a task that needs doing, but there is a heck of a lot more to managing social than getting that pic on Insta. What you’ll want from your team is managed thinking. A flex with…

Performance is in the Paid

You HAVE to do paid if you want performance from your social. And our paid social is so good that we broke Twitter – our bid prices were optimised so tightly it wouldn’t register on their platform! Now that is the kind of agency you want managing your hard earned…

Strategy fit for social

Yeah, you already know what it takes to develop a decent marketing strategy. Well in social, you’ll need to kick in the hyperdrive. Planning is agile. Taking real-time social data, balancing it with the shifting sands of channel algorithms and adding steeped-in-social skills that allow you to predict, pilot,…

Laura

Every team needs a Laura. You want to feel supported? Protected? Need someone to cross every ‘t’ there ever was, or give you some words of encouragement? Part of the Leadership team executing all manner of business operations, and more importantly keeping the beer fridge stocked, Laura is truly irreplaceable.

Katy

It’s no secret that Katy pioneered social media marketing. She launched immediate future 17 years ago, and since then has become the go to expert for UK social – you’ve likely seen her on TV, heard her on the radio, or recognised her name as the 4th most influential social…

International Podcast Day!

Today is International Podcast Day! A day to celebrate the power of audio and just how far it’s come in such a short period of time. Derived from the infamous iPod, podcasting began back in 2004, (the same year the great IF was born!) and has since grown in enormous…

Social Snapshot 29.09.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Check out the latest happenings in the world of social with our weekly snapshot Instagram pauses ‘Instagram for Kids’ project…

Top Tips: Writing Better Social Content

Writing social posts is easy, isn’t it? Just hop on twitter, whack in 240 characters and watch the leads and conversions come flying in, right? In an ideal world, sure. But curating social posts that both resonates with your target audiences and encourages them to engage with you is trickier…

Did someone say non-alcoholic beveragino?

Are you sober curious? Perhaps you’re just curious as to what that even means? Well, this trend is rising quicker than you can pull a pint. In short, being sober curious is all about being more intentional about how, when and why you drink – not to be mistaken…

How to interact with your audience on social

During the pandemic, we began spending much more time on social media and interacting more with brands online. Resulting in brands having to adapt and very quickly. Now, the restrictions are easing down, but audiences still have those high expectations of brands to communicate well with them, especially…

4 Easy Steps to Promote and Distribute Your Content Effectively.

For many years organic traffic was everything you needed for successful content distribution. However, as the competition for the search terms and audience attention grows, other elements of content distribution and promotion must be considered. In today’s blog, I wanted to discuss 4 important steps you need to…

Social Snapshot – 22.09.2021

Another week, another social snapshot. Have a look at the latest happening in the world of social media: Facebook is introducing ‘’Community Awards’’ Facebook is testing a new feature called ‘Community Awards’ to encourage engagement in groups. Find out more here. Snapchat launches…

Blast from the past

Trends are fickle things. They can come from nothing and be the hot new thing to post on social media. On TikTok, we see this more now than ever with different sounds or dancers for users to use or copy. The trend we will be focusing on today…

Contact Us

We’d like to hear from you. Call us, Email us, Tweet us or drop by for a chat Address 5th Floor 167-169 Great Portland Street London W1W 5PF Phone Number [+44] 020 3475 9968 Email contactkate@immediatefuture.co.uk…

Plan, create and deliver results

We make social work hard. Creativity runs in our blood (and from spending days and nights surfing social channels!). You’ll work with practiced, skilled, expert marketers with a talent for social, that know exactly how to deliver business impact and growth. Everything, yes everything…

A Smart Social Team

Curious, challenging, creative, resourceful, and sparkling with a passion. Take a look at our very smiley faces.

Bloomin’ serious social

Find out how we break the social boring. Get you attention, action and impact.

Search results for "X"

Not one, not two, but FOUR awards nominations

Cats Protection hires immediate future to deliver purr-fect social media marketing

Fujitsu selects immediate future following a competitive pitch

Presenting ‘Social Relevance at Scale’ at Google’s Squared Online

IF talks talent in the Sunday Times

A third of B2B marketers are proving business value and tracking sales from social

Holiday conversations on Instagram up 213% this summer

The awards keep surprising us at immediate future

CJ appointed MD; and it’s EPIC

We’re lecturing at Kingston Uni sharing social skills

A hat trick of awards: Shortlisted for three Drum Social Buzz Awards

Tickled purple with our story in The Drum

Thomson Reuters retains immediate future

immediate future features in The Guardian

Warwick Business School sets social strategy

immediate future wins white good hero Indesit

Hotel Chocolat breaks new ground with Online Easter Egg Hunt

Festo consults immediate future for social media B2B strategy

immediate future scoops award for Sony Twilight Football

Sony Europe: Twilight Football

It’s time for a reshuffle

How to NOT spam your audiences

Diageo: Serving up a glass of UGC

Social media trends that’ll be big this year

Design for social

ASOS: UNTITLED launch

*tap tap tap* Is this thing on?

The importance of audience personas

Social Snapshot – 05.01.2022

New Year’s resolutions for social in 2022

Social Snapshot – 22.12.2021

Design Trends for 2022

Brilliant Brand Campaigns of 2021

Episode 69 : Serious Social – Bring the social boom

Social Snapshot – 15.12.2021

Thank you for your request

Bringing the social boom for your brand

China, the social innovator and trendsetter

Social Snapshot – 07.12.2021

Hey TikTok, what’s been going on?

Back to old school (RECAP)

Episode 68 : Serious Social – China – The social Innovator, opportunity and trendsetter

Social media trends to watch out for in 2022

Social Snapshot – 01.12.2021

Holiday marketing campaigns done right

If you dislike this, no one will ever know…

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Cookies Policy

Creative collaboration platforms to help your business: Canva

Employee Advocacy: overcoming hurdles (part two)

Apps that make you go “oooooooo” – Design edition

Social Snapshot – 17.11.2021

Creating an effective hashtag strategy

TikTok it’s social o’clock

How does social listening help brands to remain competitive in the Age of the Customer?

Social Snapshot – 10.11.2021

How to create a cracking Christmas campaign on social

Patience, trust and a little bit of fairy dust.

Creative collaboration platforms to help your business: Figma

Social Snapshot – 03.11.2021

Employee Advocacy: Overcoming hurdles

Careers In Social

Typography & Design Blocks

Social Snapshot – 27.10.2021

Episode 67: Serious Social – Big picture marketing + leaky social = Growth

Food Trends 2021

Big picture marketing + leaky social = Growth

Why run Halloween campaigns on social media?

Social Snapshot – 20.10.2021

How to deal with negative comments on social media

RECAP: How to build a marketing department from scratch?

Social Copy that Pops: LinkedIn

Social Snapshot – 13.10.2021

Don’t make ad’s make TikTok’s

Uplifting Accounts to Follow on World Mental Health Day

Social Snapshot – 06.10.2021

Wait… Who turned out the lights?

RSPCA: Stopping puppy traffickers

Festo: Delivering social strategy

tap tap tap Is this thing on?