brands Immediate Future

Bring your community into your strategy

So, how do the best online brands create a loyal customer base, turn them into advocates and shift the power in their hands to attract new customers? The answer is UGC- user-generated content, often referred to as earned media. This is any content that an organisation doesn’t truly have complete control over.

Should your brand be on every social platform?

5 years ago, a lot of people argued that brands should be on every major social media platform: Facebook, Twitter, Instagram, Pinterest, LinkedIn, Tumblr. Now we’re wondering… was this such a great idea? Well, all things considered, probably not! Let’s look at how everybody spits out content online: news, press…

Snapchat announces new camera ads to draw in advertisers

In a bid to be a step ahead of Facebook, Snapchat has announced three new ad products, adding to the already trending lenses and geofilters. As Snap Inc. missed the expectations for its first quarterly earnings last week, it’s really not surprising that the pressure is on when it comes…

Tasty takeaways from The Drum Future of Marketing Conference

Last week, I attended The Drum’s Future of Marketing Awards at the America Square Conference Centre in London. In keeping with my social mind-set, I chose to attend the following sessions; ‘The Future of Content’, The Future of Social, and ‘The Future of Personalisation.’ To give you an insight into the day, and a…

Snapchat’s Self-Serve Ad manager is finally coming!

Snapchat already has a variety of advertising formats available: sponsored geofilters, sponsored lenses and Snap ads, but up until recently you needed a big advertising budget to be able to use them (you needed to invest at least $10,000 for an ad campaign on the platform) Then, late last December,…

The future of the mobile industry and social media

The mobile phone has been a ubiquitous part of everyday life for over two decades now. Let’s pause to think about that because it’s something we’ve taken for granted. When you leave the house, the one thing you’re most likely to turn back for if you’ve forgotten it, is your…

TV ads aren’t dead, they’re just getting a Snapchat facelift

Today’s a very chatty Snapchatty kind of day. The internet is awash with stories and speculation about the rise and potential future of the fun messaging application after its first set of results as a public company are released. One of the biggest considerations is their hot…

Social Selling on Snapchat and Instagram just got easier

Brands can now turn social into sales on Instagram, and more interestingly (for me, anyway) Snapchat, without having to leave the platforms, thanks to MikMak Attach. Users simply swipe up from the Instagram Story or Snap ad to add the item to their cart. They can…

6 steps to a smarter smartphone social strategy

Social and mobile go together like Instagram and food porn. They are a match made in marketing heaven. Why? Because for every waking moment, consumers seem surgically attached to their phones. And according to the latest research, when it comes to social media, 80% of folk now access social via…

Up your Social Media game with Emojis

Whether or not you have embraced emoijs in your social media, it is undeniable that these pictograms have become a legitimate communication tool. They can convey an emotion and express thoughts visually. They add an additional level of context, in fewer characters. They’re fun, sometimes a bit silly, and you can…

Why curiosity is a digital marketer’s best skill

I’m writing this blog whilst in-flight, on my way to Athens, to present a keynote at Social Media Conference 17 – #SMC17gr. As with all good keynote speakers, my aim is to strike a balance between inspiration and relevant insight. All too often, shared case studies are limited to brands…

Facebook is turning over a new page and adding video banners

Facebook is mixing things up and exploring avenues to make businesses and publishers pages more interactive, with the addition of moving cover images. Well, first of all, I am just glad I am not writing a blog on the topic of…

Win-win with retargeting

Reporting back to senior management with low conversion rates can become the bane of one’s life. And then to top it off, you are probably working extremely hard to persuade for more budget towards your social campaigns. It’s 2017, and you shouldn’t have to battle to prove the success rates…

A useful guide to social media video specs and metrics

Video is playing an ever important role in marketing and challenging brands to be responsive to the fast-changing environment. While businesses start to realise the importance of social video, making matters complicated for video marketers is that different social media platforms have unique features, requirements and…

Facebook Live split screen broadcasts are finally here!

Cast your mind back to the hazy days of June 2016 and you might remember that Facebook announced something very exciting at Vidcon – the ability to livestream with a friend on a split screen broadcast. Almost a year later, some different iterations along the way in the Mentions app…

Greasing the wheels of social to measure and deliver ROI

Years ago, when immediate future first started, we talked a lot about social being the oil in the engine. The same is still true today. Social works at its best when integrated into marketing machine: amplifying and enhancing performance both within social and across all your marketing and sales activity.

A Pinteresting new feature for promoting apps

Pinterest is now letting brands promote apps on their walls via the platform’s self-serve platform and API partners. The update means iOS users can now download apps to their mobiles within Pinterest, without being redirected to the app store. Although it is fairly new, the feature has already been beta…

7 Ways To Improve your Live Streaming

Regular blog readers and viewers of our #60SecondSocial Twitter videos, will know we’re fans of live streaming; and understandably so, when you consider Facebook are giving boosts to Facebook Live broadcasts. Usually, Organic Facebook content reaches less than 1% of your audience, but the ‘is live’ and ‘was live’ alerts,…

10 Business Advantages of Social Media

No one wants to feel like they’re missing out, right?… So, there are virtually no reasons not to implement social media into your marketing strategy, and since it is so cost-effective, there is hardly anything to lose. It’s most likely that your competition is already on social media, so don’t…

3 smart ways social intelligence informs your wider marketing

Did you know that social media data can predict the weather? According to a study from Warwick Research, social photos and key words in posts can be used to predict extreme weather. Using these social sensors, alongside meteorological information, the social chatter improves forecasting with eye-witness details…

Is your social bold enough?

Everyone loves a good joke, that’s not a secret. But humour can seem risky when it comes to brand image – especially when it’s yours. Sure, on more than one occasion, a company has pushed it a little too far and got misunderstood by its audience (doing it can also…

60 Second Social 20/03/2017

This week we borrow a line from Frankie Goes To Hollywood: When two tribes go to war… Live streaming being the war and Facebook, and Twitter being the tribes. It’s likely this battle will run and run. The good news for brands, consumers and users…

Facebook keeps telling the same story

Facebook has been testing yet another story feature for its mobile proposition in selected countries, and it is currently opening it up to a few more. This could be an indication that the feature will soon be launched globally, but there hasn’t yet been an announcement…

Live stream like a pro with these top tips

Live-streaming video is set to become this year’s big thing in social, and some brands are already embracing it to great success. Follow our top tips and you could be joining them: Make the video your audience want Like any piece of content, your live video…

Facebook Steps Up Against Fake News

Facebook has just quietly rolled out its latest development in the fight against one of its biggest issues – the distribution of fake news. While the term has rapidly become adopted into pop culture (I visited my sister this weekend, and when I found my clothes in her wardrobe she…

The Future of In-Video Advertising on Social

The paid advertising landscape is changing and this time it’s all about video. Two big announcements have rocked the video world… Facebook is introducing mid-roll video ads Youtube is scrapping 30 sec pre-roll video ads in favour of 6 sec – 20 sec. It’s clear to see that Facebook is…

What’s up with WhatsApp?

Had you even remembered WhatsApp had a ‘status’ feature? It’s that original line that states ‘Hi there, I’m using WhatsApp’ underneath your profile that probably hasn’t been changed, or in my case, noticed, since you downloaded WhatsApp when it was released in 2009. Talking of originality, WhatsApp have now changed…

Creative & original visuals in your social media strategy to make it POP!

It’s safe to say that the use of visual content is going to stick and there is a wealth of data that can be used to support the benefits of this type of content. On average, visuals perform 4.4 x better than text-based content and as social media marketers, we…

Are chatbots the future of social media customer service?

Social media customer service is becoming more important by the day. According to J.D. Power, 67% consumers have now used a company’s social media channel for customer service. And when they do so, they expect quick response times which a lot of companies are…

Does Tinder’s acquisition of Wheel mean the ‘hook-up’ app is ready to settle down?

They say imitation is the sincerest form of flattery, and if that’s the case Snapchat should be positively blushing right now. Because lately all of the social networks seem to be crushing fairly hard on that friendly ghost. Get a room you guys. The latest, fittingly in this post-Valentine’s week…

Can Instagram make social commerce work?

With social commerce proving a major revenue generator for WeChat and Line in Asia, there’s no surprise that the big social networks are more enthusiastic than ever to get their slice of the action. And look no further than Instagram as a key example here: from the launch…

Three essentials to squeezing the emotions out of social

Emotional content is the zeitgeist of modern marketing from TV and outdoor to, of course, social. We know it works because the results speak for themselves. The challenge for most brands though, is getting that emotional bit right. Pups and sappy might work for John Lewis, but it is…

Slowly losing interest in Pinterest?

We reckon the recent introduction of search ads might turn the world of pins back into wins. The virtual online inspiration ‘cork’ board, as Pinterest is often referred to as, has 150 million monthly users. These 150 million are making on average of 2 billion searches…

Facebook’s forward-thinking Lite app opens up social marketing

If like us you live in a developed country, you’d be forgiven for not knowing what Facebook’s Lite app is, but it’s exactly what it says on the tin – a lightweight version of the well known Facebook app, available in a select group of countries and designed…

Strategic Authenticity in your Social Presence- oh the irony!

How many times have you swayed away from social content, thinking, “What pile of absolute fluff?” That’s right- you are todays customer- a well-informed, savvy and socially aware individual who has access to vast sources of data which hold the truths & certainly the untruths of a brand. This could…

Big changes to Snapchat ads

“What’s that?” I hear you cry, “Another Snapchat related blog?” well, you’ve got me there but this time is different, this time is really significant. This time there’s llamas. Firstly let’s get the latest ad unit news out of the way so I can get to the good bits. In…

3 Ways How Instagram Drives Sales

Instagram Stories Ads Good news! Instagram just announced that it will be releasing ads in its Instagram Stories section, which has managed to acquire about 150 million people check out Instagram Stories since it release later last year. And yes, Instagram is copying Snapchat a bit (again) but at…

6 social tips for 2017, that you can benefit from NOW

It’s said if you want to know what technology will be in mainstream cars in future years, you should review what is in a Mercedes S Class, today. The vision of S Class, becomes tomorrow’s reality. Much like the Mercedes S Class, CES has evolved into a beast of future…

Make the most of your Pinterest boards

Most of you already know Pinterest. But if you can look past the design-ideas-pic sharing platform cliché, it’s more powerful than we often imagine, and can be incredibly useful to develop your brand online. Pinterest has as many monthly users as Snapchat (150 million), and 40% of new subscribers are…

Everything has changed, nothing is different

The marketing landscape continues to alter at a startling rate and we at Immediate Future are pretty certain you are fed up of being bombarded with fluffy information and figures about this “mammoth” transformation over the years. I can pretty much guarantee you’re thinking, “How great was life when we…

Snapchat beefs up it’s ad game in 2017

“Don’t blog about Snapchat” was the recurring mantra / running joke in the IF office over the course of 2016. It was easier said than done because, of the Big 5 social channels, Snapchat dominated the news last year and likewise, the IF blog.

PRISMA app evolves into a social animal

From the swampy depths of the primordial app soup, what was previously a deceptively simple single-cell organism has mutated into an entirely new beast and is now slouching toward social to be born. That’s right folks, PRISMA is going social. The hugely popular app, which uses neural network technology to turn…

5 Ways To Use Live Video

Live videos are everywhere. This live trend started with Twitch, went to YouTube, jumped onto Facebook, then Instagram, and now Twitter is coming out with it’s native live streaming too (well done Twitter, you got there eventually). So the tools are there. But how to use them? We…

What is Facebook Instant Articles and does it replace my blog?

Question: should I be using Facebook Instant Articles, and does it replace by blog. Answer: yes and no. Glad we sorted that one out. Merry Christmas and we’ll chat in the New Year. Okay, so I’m guessing you need a little more info than that. Fair point. What is…

2016: A Year In Video

2016 right? It’s been a crazy year. Aside from the politics and the entire world being different now, social has notably evolved – particularly when it comes to video. Here are some of the ways social video has changed: Facebook Live Despite being launched in August…

How to tap into Christmas TV on social

With the darker nights and Christmas programming on the horizon, TV takes a more central role in our UK media consumption. Last year, research showed that Christmas TV viewing was dominated by the TV set. But TV isn’t a channel alone anymore. Social sits hand in glove…

Making Your OOH More Social

From Snapchat’s Spectacles to the Amazon Dash Button, 2016 has seen a heavy focus from brands and advertisers on integrating digital and physical. This was also adopted in the marketing sphere, and several of the most notable campaigns this year came from ideas that found a way to use digital…

The future of customer service is… ROBOTS!

Social media has long been credited for finally giving brands a voice. It also means that brands can be totally open and honest with their customers and audiences. Unfortunately, this means that brands are a lot more accessible than previously, leading to social pages often being used as a customer…

Three Top Tips to Ace Live Social

Live social is an art. For some it comes naturally. Those with a flair for creating content on the fly and sharing their lives moment-by-moment will certainly have an advantage when it comes to live-posting at an event. However, without a deeper understanding of your client’s brand, the key messages…

Teens: The Multi-Networking Generation

Reaching the elusive teen demographic (defined here as those aged 16-19) can be a pretty challenging task – just ask Facebook. After having it’s $3bn bid for Snapchat declined in 2013, Zuckerberg & Co. have had to find new and innovative ways of maintaining the attention of these young networkers.

Is this the influencer you are looking for? Maybe.

Influencers are all the rage these days – whether it’s a YouTube star, an Instagram model, or a renowned blogger, majority of brands are or would like to work with one. We have worked with a few of them and while the number on their subscription bar might be impressive,…

Losing followers on social? The issue is bigger than you think

Chasing vanity metrics such as likes and followers is pointless (given most of the algorithms on social don’t favour organic posts). But losing followers is still bad. It’s a sign that maybe you’re turning people off your brand. Take a deep dive into your losses and you’ll uncover insight that…

Top 5 Books For Marketers

1. Mindset: How You Can Fulfil Your Potential This book is one of ma favourites and I cannot recommend it enough. Whether you are just starting your career or you manage a team of 50 people, this book will make your rethink how you think about yourself and…

10 creative executions for social you must use

Storytelling has been a hot topic for some time now, and rightly so. The brands (and their channels) that have the best storytelling content enjoy greater reach, engagement and conversion to spend. At IF, we’ve championed our audience-first approach for more than two years now; and we have the…

Full Disclosure: Is Sponsored Content the Death of Influencer Marketing?

There seems to be a new form of digital marketing dying every week, according to the internet – the latest victim apparently being influencer marketing. It’s not, of course (sorry, spoilers), it’s simply running into the issue that all organic-feeling mediums face when crossing into the mainstream as a legitimate…

Just Why Is Video So Important On Social?

It’s a standout content, right?! Video that auto-plays in a customers’ social feed will draw their attention. Well, yes and yes. It goes much further than this though. Regular readers of our blog will know we advocate the ‘half scientist and half artist’ approach to marketing. Some will say: that’s…

Your social media budget wish list for 2017

As we rush towards the end of the year, many marketers turn attention to budgets and planning. Planning goals, KPIs and a roadmap for the year is, as always, the essential starting point. So too is an understanding of what has changed since last year. What are the…

Facebook Might Say Goodbye To Likes

Facebook is testing removing “Page Likes” but before you start panicking, let’s look at the pros and cons of this possible reality. PROS: Page Likes are slightly different from what they used to be in the good old days when Facebook’s organic reach was considerably higher than current…

Struggling to develop a Social Media Strategy for your business?

As a business, have you ever asked the question “Why are we struggling to make social media work for us?” or “Do we have the right social media strategy for our business?” If the answer to both questions is No, then you’re not alone as the real challenge of social…

How to generate reach on YouTube for your brand

For a lot of brands, having a YouTube channel as part of a social media strategy may seem as if it’s not worth the hassle. For one thing, making good quality long-form videos is certainly on the expensive side of the content creation spectrum. Also, there are 300 hours uploaded…

5 key Social Media learnings from X Factor

Whether you’re an X Factor fan or one of their many haters, there is a lot learn from the social media published by prime time television shows. For disclosure, I should say we’re working across X Factor this year, through one of their sponsors; but this is not a rally…

Another Facebook Live Update

The launch of Facebook Live has seen brands and agencies (including us) experimenting with the new broadcasting format.

Periscope ups its live streaming game

The quality of Periscope’s live streams is about to skyrocket thanks to the launch of Periscope Producer. It’s a bold leap forward for the Twitter-owned live-streaming platform which, until now, broadcast content exclusively shot on mobile devices. Periscope Producer allows content creators to stream highly polished video…

Why your brand’s ‘personality’ is so important

Social media has been revolutionary in not only brands giving brands a direct relationship with their current and potential customers, but for providing brands with a personality. In previous years, social media was used as simply another platform for advertising the benefits and uses of a product or service. Brands…

Why you need to ‘pay to play’ in social media marketing

Once upon a time, when social was still in its infancy, advertisers who were innovative enough to take the risk of plunging into the social media ‘trend’ were rewarded by establishing themselves as the first brands to truly embrace direct online relationships with their customers. Back in a simpler time,…

Advertising to Developing Countries is ‘Lite’ Work

It’s no secret that Mark Zuckerberg is trying his hardest to tap into developing world markets. In 2015 Mark hosted a town hall, with Indian Prime Minister Narendra Modi to talk about Facebook’s ‘Internet.org’ program now named Free Basics. A year on from that meeting and India regulators banned the…

The 4 trends of ‘micro’ in social media

Social media is meant to be all about the one-to-one conversations. Yet the large reach of many social networks often sits counter to this philosophy. The truth is that brands may well want to be part of the conversation, but the temptation to target reach numbers is too overwhelming. After…

Social media offers important benefits to businesses

It is quite hard to find an individual who has not heard of or does not use any of the popular social media platforms of the day, and the same thing can be said about most businesses. No matter what your company sells it needs to harness the power and…

Why you should be using video advertising in social media

It wasn’t too long ago that TV advertising was blasted as a dying marketing tool (tell that to the media organisers of the US Super Bowl who charged up to $5 million for a 30 second ad this year!). There are just under 700 channels on an average cable service…

Top 5 Podcasts That Will Make You Smarter On Social

The Science Of Social Media A brand new podcast by the lovely people at Buffer. The first few episodes are packed with amazing interviews, advice, and fun content that will make your morning commute or afternoon walk a lot more enjoyable and productive. The interview with John Yembrick,…

Chasing the latest tech probably isn’t right for your business!

Shouldn’t we be innovating? Shouldn’t we explore the next big thing for our industry? Shouldn’t we consider how to be first-movers in new areas? Shouldn’t we determine if new tech can help us to acquire market share? Yes. Yes. Yes, and yes. Few businesses actually have the required resources (and…

The advantage of segmenting your audience on each channel

Most brands focus on building their community on one page, but should they be putting all their audience under one umbrella? Big brands like Nike and The Huffington Post which have huge product ranges or cover a variety of topics have been segmenting their communities based on topics, location, or audience…

YouTube goes full social

Many would argue that YouTube has been a social network of sorts from the get-go. Users have the ability to subscribe to certain channels (ie. follow), like, unlike or comment on certain videos (ie. engage) and share those videos with a wider audience. However, the channel was…

3 Key lessons from my dissertation on social media influencer marketing

My post-graduate degree comes to a close with a 15,000 word dissertation on influencer marketing. With the pressure of getting that word count in, I was at risk of losing sight of what I was actually trying to find out. But upon reflecting on all of the things I’ve learned…

The importance of knowing your social presence

Clients often come to us seeking guidance on their social media strategies, and one question is always asked of us ‘What and how many channels should we be on?’ In order to answer this, we first look at their current social media presence, in the form of a social media…

Facebook’s bridging the gap between click and brick

The trouble with paid social is tracking the customer journey from click to brick. Facebook thinks it has the answer to this problem and is in the process of revamping its offers program. Core updates include: Bookmark: People can easily claim an offer on mobile or on desktop and it will…

Facebook collects WhatsApp’s data – what all marketers need to know

The biggest news to come out of social over the weekend has been the controversial reveal that WhatsApp will now be sharing its data on consumers with Facebook.

The curse of knowledge in B2B social content

There’s a story that Chip and Dan Heath tell in their book “Made to Stick: Why Some Ideas Survive and Others Die” that I think about often when creating B2B content for social. A Stanford University Graduate by the name of Elizabeth Newton ran a simple…

Twitter’s Instant Unlock Card drives brand conversations

Marketers can now measure the success of a campaign by tracking how many people are talking and engaging with a brand’s social activity. The Twitter Ads dashboard will display the engagement metrics and the earned media metrics generated by the campaign’s success. Struggling to encourage your fans, audience or followers…

4 key perceptions of social media by a Gen Y focus group of one

Back in the days before the internet, the main stay of audience insight beyond surveys was the focus group. A gathering of relevant demographics in order to get feedback on products, adverts etc. Now we have social data and insight. A magnificent cauldron of opinions, views, trends and sometimes plain…

Why Social Media Feature Plagiarism is Good for Business

If you have been following the recent movements in social media, then you will know that no idea or concept is off limits when it comes to the social media world. Facebook has long been the most popular social media platform among the recent generations. Although some would say Facebook…

Facebook hands the power back to consumers

Advertising can be a pain. You’re scrolling down the news feed and BLAM – an advert for dog food. When you don’t own a dog. Frustrating isn’t it? But for brands, Facebook’s ad platform is a brilliant way to serve copy and content to a specific target audiences. The problem…

6 things we can learn from Adidas’s Paul Pogba transfer marketing genius-ness

Paul Pogba’s record breaking transfer to Manchester United sparked a frenzy on social media earlier this week, but not maybe for the reasons you would expect. Quite frankly, we were all bored of the story, the will-he, won’t-he tenterhooks feeling had warn off. It was inevitable. In fact, The Drum…

Should you be investing in Facebook or Snapchat?

As Facebooks user base ages it’s no secret that it has been trying its hardest to appeal to a younger audience. Facebook even made similar app in 2012 called Poke, with a built-in self-destruct feature that was intended to take on Snapchat. After that flopped in 2013, Mark…

Quick wins for evergreen content

Over the last few months we’ve been fortunate enough to have on-boarded several new global clients spanning lifestyle, consumer and technology markets. One of the first things we’re always asked is: “what are the quick wins we can deliver together?” Clearly I cannot reveal too much about how we…

The rise and rise of Facebook advertising

It’s no secret that Facebook is killing it when it comes to the roll-out and monetisation of video on its platform. The platform’s second quarter earnings, which were published last month, revealed that more than 1.1 billion people are currently using the platform each day and ad…

Instagram vs Snapchat

Instagram just launched its new feature: Stories. It’s this nifty feature that lets you create streams of pictures and videos and share them with you friends or just people you have never met – whichever you fancy. Just to make it feel more unique and fleeting, this lovely…

Using Social Media for Social Good

Social media marketing has come to be a popular way for brands to advertise products and services. But recently, the charitable sector has taken advantage of this growing trend for fundraising activities. Some of the most memorable social media campaigns have been extremely successful in terms of donations. The #NoMakeUpSelfie…

Organic vs paid social audience you have vs the audience you want

Organic vs paid social: the audience you have vs the audience you want For those who live and breathe community management, or even for those who don’t, it will have not escaped your notice that your organic engagement is only going one way… downhill. Whilst the impact will vary per…

Why the new Facebook newsfeed algorithm isn’t the end of the world

On the 29th June 2016, Facebook announced it was going to tweak its News Feed (Edgerank) algorithm to prioritise content from family and friends over brands and publishers. “The goal of News Feed is to show people the stories that are most relevant to them. Today, we’re announcing an update…

How to get your hands on the best social media talent?

Social might be almost a decade old, but it is still a young industry. And as more and more brands embrace social media marketing the need for skilled and experienced talent is growing at a rapid pace. Working in social media is a sophisticated business these days. You need to…

Knowing your Content Tilt from your Content Goals

It isn’t exactly new news that content is king. Particularly on social where you have a noisy opportunity to connect with millions of people and conversations. The keywords there were ‘noisy opportunity’. If you do what the rest of your category or industry are doing, then your content isn’t going…

The new ubiquity of Twitter Blue Ticks

Aaahh, the coveted Twitter Blue Tick. Once a symbol of status and prestige, the Blue Tick signified that you had made it in social. The Twitter Gods had deemed your account worthy of the highest validation. To put it into perspective, of the 310 million monthly active users…

How social is the oil in the B2B demand gen engine

Sigh! My biggest frustration after 12 years in social media marketing is the view that vanity metrics are the only way to place a value social. Only measuring followers, likes, engagement and fans misses the opportunity social presents to deliver into the pipeline – to ultimately drive revenues by being…

Should live-streaming become part of your social media strategy?

Live-streaming has been around for a long time, but the ease and availability of numerous tools such as Meerkat and Periscope have made it possible for anyone to “go live” and broadcast to the world. Years ago, marketers used to spend huge budgets on TV advertising, billboards, print media and…

Beauty Pins

Pinterest is the biggest beauty platform in the world – at least that’s what Pinterest says. But is it true? Is Pinterest really the Holy Place for beauty brands. Let’s take a closer look at this, shall we? Social Media Demographics for Marketers |…

Facebook is getting a bit more Lively

Since Facebook launched its video broadcast feature back in August 2015 as a feature for verified Pages, it has been made publicly available for brands and the public. The Facebook feature allows users to post live broadcasts on their News Feeds, watch real time comments on their stream,…

Social media and the landing page – A match made in heaven

Rather than leading your social media traffic to the home page, why not take them on a journey via your landing page and turn visitor numbers into conversions. Creating web pages with a specific purpose is a gold mine for gathering new leads, encouraging event registration and guiding visitors to…

How much should your social advertising cost?

We presented at the B2B Summit recently, talking about paid social media. Interestingly, the question on everyone’s lips was; how much should social advertising cost? What are the benchmarks for investment and returns you can expect? Well, a Salesforce report (download) gives us some interesting paid social…

Search results for "brands"

Bring your community into your strategy

Should your brand be on every social platform?

Snapchat announces new camera ads to draw in advertisers

Tasty takeaways from The Drum Future of Marketing Conference

Snapchat’s Self-Serve Ad manager is finally coming!

The future of the mobile industry and social media

TV ads aren’t dead, they’re just getting a Snapchat facelift

Social Selling on Snapchat and Instagram just got easier

6 steps to a smarter smartphone social strategy

Up your Social Media game with Emojis

Why curiosity is a digital marketer’s best skill

Facebook is turning over a new page and adding video banners

Win-win with retargeting

A useful guide to social media video specs and metrics

Facebook Live split screen broadcasts are finally here!

Greasing the wheels of social to measure and deliver ROI

A Pinteresting new feature for promoting apps

7 Ways To Improve your Live Streaming

10 Business Advantages of Social Media

3 smart ways social intelligence informs your wider marketing

Is your social bold enough?

60 Second Social 20/03/2017

Facebook keeps telling the same story

Live stream like a pro with these top tips

Facebook Steps Up Against Fake News

The Future of In-Video Advertising on Social

What’s up with WhatsApp?

Creative & original visuals in your social media strategy to make it POP!

Are chatbots the future of social media customer service?

Does Tinder’s acquisition of Wheel mean the ‘hook-up’ app is ready to settle down?

Can Instagram make social commerce work?

Three essentials to squeezing the emotions out of social

Slowly losing interest in Pinterest?

Facebook’s forward-thinking Lite app opens up social marketing

Strategic Authenticity in your Social Presence- oh the irony!

Big changes to Snapchat ads

3 Ways How Instagram Drives Sales

6 social tips for 2017, that you can benefit from NOW

Make the most of your Pinterest boards

Everything has changed, nothing is different

Snapchat beefs up it’s ad game in 2017

PRISMA app evolves into a social animal

5 Ways To Use Live Video

What is Facebook Instant Articles and does it replace my blog?

2016: A Year In Video

How to tap into Christmas TV on social

Making Your OOH More Social

The future of customer service is… ROBOTS!

Three Top Tips to Ace Live Social

Teens: The Multi-Networking Generation

Is this the influencer you are looking for? Maybe.

Losing followers on social? The issue is bigger than you think

Top 5 Books For Marketers

10 creative executions for social you must use

Full Disclosure: Is Sponsored Content the Death of Influencer Marketing?

Just Why Is Video So Important On Social?

Your social media budget wish list for 2017

Facebook Might Say Goodbye To Likes

Struggling to develop a Social Media Strategy for your business?

How to generate reach on YouTube for your brand

5 key Social Media learnings from X Factor

Another Facebook Live Update

Periscope ups its live streaming game

Why your brand’s ‘personality’ is so important

Why you need to ‘pay to play’ in social media marketing

Advertising to Developing Countries is ‘Lite’ Work

The 4 trends of ‘micro’ in social media

Social media offers important benefits to businesses

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