brands Immediate Future

Social Listening for Product Innovation

What’s so good about social media?

It’s a digital age, and we’re living in it. More than half the world is on social media now – that’s about 59% or 4.76 billion people – meaning that the users on those platforms have an extremely high likelihood of being your customer and/or your audience.

LinkedIn will make newsletter subscriptions visible to others

Newsletters went through a boom phase in the last couple of years and the social media platforms are working to incorporate newsletter elements to grow personal brands and thought leadership. LinkedIn announced last week that they’re looking to add a new option which will enable members to view what newsletters…

Stats bomb, stats bomb – you’re a stats bomb

OK, so the title is a bit misleading – you’re not a stats bomb – but your B2B marketing campaigns almost certainly should be. We’re not talking about the results of the campaigns or how you report.etc, what we mean is how you’re showing your impactful data to your audience.

From Farm to Fame: USING TRENDS TO ELEVATE BRAND EXPOSURE

Grabbing your audience’s attention with thumb-stopping content and constantly looking for trends and new ways to be creative can be a tough task for any brand, but it can be even harder for those in a niche category. Facing this challenge in goat’s cheese, Chavroux wanted to increase its…

Make Great Video Content

Has your reel failed to reel ‘em in? With social media platforms incentivizing the posting of video content over stills more and more, it can be essential to get to know the ropes when it comes to producing video content. But where to start? It can…

SHOWSTOPPING SOCIAL PACKS A PUNCH

A hero campaign for Billington’s Sugar – “First Time” Activating your existing audience or drawing new attention can feel challenging as a heritage brand. Whether you need to break down perception, launch a new product or simply maintain household penetration, brands need to continue to be bold with ideas and…

Not just a dry season

The sober movement is growing… it’s more than just Dry January or Sober October! The growth of non-alcoholic drinks is about consumers having more choices. Driven largely by Gen Z, it’s interesting to see that males aged 18-34 are the most likely to trial no/low-alcohol drinks, and in fact, stats…

TikTok Made Me Buy It – The Power of Social Media

Still think it’s just a dancing app? Think again. TikTok is seriously useful for B2C brands, and in this blog, I’m going to tell you why you need to get your brand involved ASAP. Let me show you: The TikTokMadeMeBuyIt hashtag has over 37.1 billion views on the channel, and…

Marketers struggle to create quality B2B social content

B2B marketers struggle to create quality content on social - latest research

Social media trends 2023 – what to look out for

With content overloading on social media, it can be quite challenging for marketers and businesses to stand out unless they have a clear social media marketing strategy. Staying on top of the latest social media trends can help fuel your strategy and make you stand out in the crowd.

4 Social Media Quick Wins for 2023

A lot of things changed last year, so how can you prepare for what lies ahead? Discover which social media trends matter for 2023. In today’s blog, we look at some of the predictions offering an advantage to retain relevancy in an increasingly competitive market. Make brand-new resolutions When…

Oops!… Musk Did It Again 🎶 Twitter’s disastrous attempt to ban posting links to other social networks.

Twitter will begin to ban its users from posting links to other social networks

New year’s resolutions: Customers’ plans for 2023

New year's resolutions: Customers' plans for 2023

Top tips for a glittering B2C social media strategy

Sure your brand could start posting without a social media strategy in place, but without structure, or any research into your audiences, how can you be sure that you’re sending out the most effective content and not wasting your time?

EVERY LITTLE SHOPPER MISSION HELPS

DRIVING TESCO SHOPPERS TO SEEK OUT MISSION WRAPS Let’s set the scene… After securing a new listing in selected Tesco stores – adding this supermarket retailer to their other listings in Sainsbury’s and Asda – Mission Wraps now needed to set their sights on retaining and increasing their shelf space.

What’s happening to Twitter?

What is happening on Twitter? Catch up with what is happening on the platform.

Employee advocacy programmes: allowing people to have a voice

Employee advocacy has become a hot topic lately for a good reason – this trend has evolved in the digital world, accelerating as a program, pushing out business messages in new ways and putting employees at the forefront of marketing campaigns. What is often missed is that they have the…

Twitter’s turmoil turning tons away?

For now, maybe. But we don’t really need to remind you of what’s happening at twitter – there are daily developments – and at the time of writing this, there may yet be another that’s cropped up. The question is, how long does this last? The media frenzy is driving…

Episode 72: Serious Social – The State Of B2B Social Media Marketing

Audiences are at the heart of social, but only 13% of B2B brands are putting their buyer personas first, and just 3 in 10 are tailoring their content!’ – this was just one of the juicy findings from the B2B marketing research that our CEO Katy Howell recently undertook in…

Seasonal Marketing Trends

Does your marketing plan include the holidays? Well it should. Tiktok has launched a whole mini-site to help you out. It is full of holiday insights, tips and tricks. They also released a handy infographic which we’ve featured below. It’s packed full of juicy insights that should…

We’re concerned about Twitter’s conduct and associating out brand

Continued chaos at Twitter? Conjecture or cause for brand concern – and should we be pausing content? FInd out more in this blog.

Learn How To Be an Adventurous Social Trailblazer

At our recent B2B Social Trailblazers Summit, we explored what the future may hold for businesses and buyers alike and discussed why a more daring social media strategy is essential to deliver impressive and quantifiable results. If you want to be remembered, your content must be…

Black Friday in a Cost-of-Living Crisis: Stats you need to know

Despite shoppers reducing their spending, there are still opportunities for both consumers and retail brands. Uncover the recent the latest trends, statistics, and patterns around Black Friday.

The latest B2B social benchmark stats for your 2023 plans

Hot off the press, the latest B2B social benchmark stats for your 2023 plans.

LinkedIn Gets Creative About Performance

LinkedIn recently released a guide about how to boost creative content performance. Today’s blog gives you a sneak peek at some of the important highlights and attempts to understand why so few marketers have the data and examples necessary to convince brands…

Blazing the trail for B2B success

Attending the B2B Social Trailblazers Summit last week opened our eyes to B2B marketing in a way we never expected. IF has worked in the industry for years, but garnering insight from so many people across it helped us to scope out what challenges are coming down the line. Aside…

Why use Instagram to Promote your B2B Business?

Jolly Good Social: the true meaning of knowing your audience

Scroll, scroll, scroll. OH WAIT! That looks good, what is it? It was most likely an image or video that caught your eye, wasn’t it? We like to call that ‘thumb-stopping’ social content – it grabs your attention and makes you stop scrolling with your thumb. But before we get to the…

Social Media or Search Engine?

A search engine? Really? We’re now over two decades into life with social media, so naturally, things have changed a lot since then! What started out as an online forum used exclusively by Harvard College students who wanted to connect with each other: social media has since snowballed into…

Halloween Trends to Boost your Marketing Campaigns

The Halloween trends that can help you to fuel your brand visibility and consideration.

The brand stance song and dance

Most of us have a brand we align with – either due to its values or simply because of its downright brilliant products. But how important is the brand’s alignment with various incidents, politics and cultures influencing our buying decisions? It was amazing to see every company (yes, literally every…

Modern Slavery and Human Trafficking Statement 2022

Introduction As an independent business we are absolutely committed to preventing slavery and human trafficking in our operations. This statement explains what steps we take to understand, reduce and remove the risks of these practices occurring. It outlines what we do to: Understand potential modern slavery risks related to our…

The Social Proof is in the Pudding – 6 Amazing Benefits of Influencer Marketing

Learn the key benefits of using influencers to amplify your brand.

Tiktok Insights

Tiktok is booming. It is projected to reach 1.5 billion users this year and this growth shows no sign of abating. A recent study shows that it is taking up more and more of people’s time as well. With all this in mind, now…

A Quick Guide to Help you Identify Target Personas

A Meaningful Mission: Building Brand Trust With Influencers

Amplifying brand trust through meaningful partnerships and collaborations.

Choose your Colours Wisely

Have you ever wondered what it takes to make your brand a world-beater? In today’s blog I’ll take you through the impressively deep thought given to colour choices used by the biggest brands.

Starting the B2B customer journey

Every purchase – whether you’re buying an ice cream at the local shop, or investing in service expertise from a leading technology brand – has a story behind it. Its origin is normally from a point of resonation – while this may seem obvious, it’s alarming how many brands can…

Twitter Tweaks Typos

Twitter recently announced the new Edit Tweet feature. However, there's a catch.

It’s CORN!

TikTok's latest trending audio has us obsessed

New TikTok Guide Targets Creative Gaming Marketers

TikTok data shows that 70% of mobile gamers say the platform is a great way for developers to get their attention. Should all brands be paying attention? The short answer is yes. In case you missed it, TikTok released a guide earlier this month for marketers…

How can your brand BeReal?

Learn how brands need to adapt to BeReal.

Top Metrics for Paid Media Campaign Performance

Social superstars

What are we looking for? Creative, curious and courageous people who possess a passion and hunger for all things Social Media. Whether you’re an existing specialist Social Media Account Manager, you’ve been working across marketing disciplines including Social Media, or you’re just starting out, we want to hear from you!…

Influencer or content creator?

Take a look at the differences between an influencer and a Content Creator.

The role of Social Media in the B2C Purchasing Journey

Social media has already become an influential virtual space, that is incorporated into the purchase funnel and plays a vital role in advertising your brand. We look at what role Social Media plays in this Purchasing Journey for B2C customers.

Culture Codes

Meta hosted a pretty great and insightful webinar last week, Culture Codes: How Platform Native Advertising Builds Brands with Humanity and I wanted to take a moment to go through it a little bit and share some of my thoughts.

Social Snapshot – 20.07.2022

Take a look at the latest happening in the world of social media in our weekly Social Snapshot!

Taking your audience on a journey

Finding your target audience can be the easy part, but getting them to engage, click and follow is a whole other process.

Uncover this year’s summer food and drink chat on social

Uncover this year's summer food and drink chat on social.

Branded Likes…

Branded Likes, coming to a Twitter near you.

Social Media Tips – The Basics

Discover some of the basic social media tips you need to know to succeed in today’s crowded, high-noise social media landscape.

You can now pin a post on your Instagram profile!

Instagram has launched a new feature that allows you to pin posts to the top of your Instagram profile!

A Quick Guide to Help you Create Social Media Strategy

Discover these 8 easy steps that will allow you to create an effective Social Media Strategy.

WHAT INDUSTRIES ARE CREATING THE MOST POSITIVE EXPERIENCES?

Learn what is t average customer satisfaction rate by the industry and what are the main drivers of sentiment

Hashtag it!

Learn how to create the best hashtag strategy for your Instagram account.

Three of the latest key trends in Influencer Marketing

With social media platforms always on the move, marketers are constantly looking to find smarter ways to tap into the potential of utilising influencers. A recent survey has explored the latest trends within the influencer marketing space and how this will change the digital world: Social commerce…

The Magic of UGC

UGC is content generated and shared online by brand’s clients or fans. It can be an image, video, comment, review, blog etc. And it works wonders for brands! UGC is one of the best ways for a brand to gain visibility, reach its potential market, communicate its values and advertise…

Create impactful content on TikTok

TikTok is an entertainment platform powered by communities that drive culture and commerce. This platform’s mission is to inspire creativity and bring joy. It’s a once-in-a-lifetime entertainment force that is changing the way content and media are created and discovered from a creative perspective. It’s no wonder that 66% of…

TikTok Tips and Tricks

Ever posted a video to TikTok to see it sink like a stone? Well, worry no more! TikTok just shared an article with helpful tips and tricks on how to get the most out of your posts, which I thought was worth taking a closer look at.

4 ways to improve your brand’s message consistency

With so much variety by way of content, designs, products, and services in today’s marketing world, it takes a lot of work for brands to create a seamless experience for customers. Maintaining brand consistency – from visuals to tone and voice – is essential for the authenticity of your company.

Social Snapshot – 20.04.2022

There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot: TikTok launches ‘Interactive…

Paid & organic social go hand in hand

For those who work in marketing, or more specifically, social media, this won’t be the first time you’ve heard this. Or the last, for that matter. The roles of organic and paid social are very different but thrive on each other’s successes. Organic content helps shape the brand, building relationships…

5 Ways Social Listening Helps to Successfully Handle Social Media Complaints

Internet and social media have transformed consumer habits and allowed us to easily shop and gather information from a global marketplace. 50% of customers share their reviews and service experiences online and it is now expected for brands to use social media as a customer service channel.

Social Snapshot – 23.03.2022

With so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media: Twitter adds a new option for creating GIFs Twitter…

Social Media Statistics you must know in 2022

Social media is everywhere and it has become one of the primary marketing channels over the last two decades. We are looking at StatusBrew which has shared significant social media stats that marketers should know in 2022. Facebook Statistics 2022 With over 2.8 billion monthly…

The power of TikTok

TikTok is no longer a platform just for young people looking to have fun or to find a new dance challenge. It has now become the place where, every day, millions of people decide to make a purchase. It is proven that this social media channel is one that generates…

Things I wish I’d known at the start of my career

It is now just over 11 years since I started my career. Whilst, the vast majority has been spent working inter-agency alongside other agencies from a plethora of various marketing disciplines such as PPC, POS, ATL on integrated campaigns, my entire career to date has been spent working exclusively within…

Social Snapshot – 16.03.2022

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know 👇 Twitter’s working on another creator monetization option. Twitter…

Busted by the Gender Pay Gap Bot!

It’s quite common for brands and organisations to bring their A-game on social media to celebrate and support International Women’s Day with heartwarming messages and campaigns. However, this year, a Twitter bot was responsible for exposing the salary gap that exists within organisations that claim to support women and gender…

Highlights from the Technology CMO Outlook Report

Last year we saw the launch of our Technology CMO Outlook Report and it’s time to revisit how tech CMOs from prominent brands like Adobe, Worldpay, Siemens, and SAP shape the future of marketing. We joined forces with Copy House to put the flesh on the bones of the normal…

What Social Media Tools to use in 2022

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Satisfying social ROI

Crunching the data and turning it into insight is what we’re all about – BUT… you’ll be failing if that’s all you focus on. Proving the value of social back to your organisation can be challenging – we’ve got some ideas about how you can best do this. “We can’t…

Episode 71: Serious Social – Proving value for every pound spent in social

In this episode, Katy Howell chats to James Pearson, Digital Marketing Manager at Arla Foods. They’ll cover some gritty topics on measurement and ROI, alongside challenges like an audience of everyone, and managing 19,000 stakeholders! James is in the thick of social, being innovative and smart. You’ll learn loads. If…

To be or not to be…

Not long ago, marketers wondered if their brand had to be on social media. Today, we know the answer is a big YES. So now the question is… which social media channel should your brand be on? How can you choose the most suitable social media channel for you? Very…

How have Shopping Trends been affected by the Pandemic in 2022?

The Covid-19 pandemic fundamentally reshaped shopping habits.To remain competitive, eCommerce businesses and retail brands must stay ahead of trends and proactively adapt to changing customer needs. To better understand trends and consumer habits, we reviewed the latest Brandwatch report that analyses online social media mentions about how people describe changes…

Setting goals for your social media campaign

Most marketers would agree that social media can have a big impact on brands and businesses. But the first step you need to take is setting up the right goals for your campaign. A social media goal is what you want to achieve within your activity as a marketer. It…

The new normal for social media

Is your social media strategy ready for the new normal? How will societal change impact your brand approach to social media now that restrictions are ending? Due to the pandemic, the last two years meant a drastic change in our social behaviour and, inevitably, we adopted new habits,…

Why Buying and Selling Social Accounts Is a Big No-No

While the act of buying and selling social media accounts is nothing new, we recently stumbled across an account on Instagram that was blatantly selling its account ownership over their stories and it got us thinking: what are the dangers in doing this, and why isn’t it more common?…

Real Talk from Twitter

When creating strategies for specific platforms, we marketers will always ask the same questions; which audience is on that platform? What content do they want to see? And what are their expectations? To help us, Twitter has released a new report “#RealTalk” that explores how brands can…

Filling up the food content funnel

Brands in the food industry, are you still relying on recipe content and fancy photos of your food to generate engagement? This is especially important if your marketing strategy needs to encompass B2C as well as B2B – we’re here to remind you that you’ll need to do more to…

Lights, camera, action!

Do we all know that video is one of the formats that work best when connecting with your audience on social media? Yes. Are all brands making the most of this content format? Probably no. Now, we have already explained what Reels can do for your brand,…

Tech CMOs Shift Marketing Efforts to The Digital Relationship

Interviews with tech CMOs and Marketers at large brands reveal a shift in marketing focus

Study reveals social moves centre stage in the marketing mix

Over 230 brands took part in the immediate future benchmark study: The Business Value of Social.

Study links search and social trends for the insurance

Study links search and social trends for insurance industry

Travel buyers shift the social conversation

Travel research shows a shift in the social conversation

Immediate future joins the judges at The Drum DADI awards

This year we won't be just entering awards, we’ll be judging too

Fujitsu selects immediate future following a competitive pitch

Fujitsu, has appointed social media consultancy, immediate future

Presenting ‘Social Relevance at Scale’ at Google’s Squared Online

immediate future is invited to speak at Google HQ

A third of B2B marketers are proving business value and tracking sales from social

Holiday conversations on Instagram up 213% this summer

The awards keep surprising us at immediate future

The awards keep coming for immediate future

CJ appointed MD; and it’s EPIC

CJ appointed to MD - and it is EPIC

We’re lecturing at Kingston Uni sharing social skills

Tickled purple with our story in The Drum

It's not every day you open The Drum Magazine to find a cracking two pager on your senior management team! Katy, Tom and Colin give the skinny about who we are and what we do.

Warwick Business School sets social strategy

Helping Warwick Business School answer the big social media questions

immediate future wins white good hero Indesit

immediate future wins Indesit Company

It’s time for a reshuffle

Before we begin, I need to ask you a simple yet divisive question. How much do you care about the look of your Instagram profile? The answer to this has changed over the years, being crucial in the early days where people would comment on the aesthetic of your profile…

Search results for "brands"

Social Listening for Product Innovation

What’s so good about social media?

LinkedIn will make newsletter subscriptions visible to others

Stats bomb, stats bomb – you’re a stats bomb

From Farm to Fame: USING TRENDS TO ELEVATE BRAND EXPOSURE

Make Great Video Content

SHOWSTOPPING SOCIAL PACKS A PUNCH

Not just a dry season

TikTok Made Me Buy It – The Power of Social Media

Marketers struggle to create quality B2B social content

Social media trends 2023 – what to look out for￼

4 Social Media Quick Wins for 2023

Oops!… Musk Did It Again 🎶 Twitter’s disastrous attempt to ban posting links to other social networks.

New year’s resolutions: Customers’ plans for 2023

Top tips for a glittering B2C social media strategy

EVERY LITTLE SHOPPER MISSION HELPS

What’s happening to Twitter?

Employee advocacy programmes: allowing people to have a voice￼

Twitter’s turmoil turning tons away?￼

Episode 72: Serious Social – The State Of B2B Social Media Marketing

Seasonal Marketing Trends

We’re concerned about Twitter’s conduct and associating out brand

Learn How To Be an Adventurous Social Trailblazer

Black Friday in a Cost-of-Living Crisis: Stats you need to know￼

The latest B2B social benchmark stats for your 2023 plans

LinkedIn Gets Creative About Performance

Blazing the trail for B2B success

Why use Instagram to Promote your B2B Business?

Jolly Good Social: the true meaning of knowing your audience

Social Media or Search Engine?

Halloween Trends to Boost your Marketing Campaigns￼

The brand stance song and dance

Modern Slavery and Human Trafficking Statement 2022

The Social Proof is in the Pudding – 6 Amazing Benefits of Influencer Marketing

Tiktok Insights

A Quick Guide to Help you Identify Target Personas

A Meaningful Mission: Building Brand Trust With Influencers

Choose your Colours Wisely

Starting the B2B customer journey

Twitter Tweaks Typos

It’s CORN!

New TikTok Guide Targets Creative Gaming Marketers

How can your brand BeReal?

Top Metrics for Paid Media Campaign Performance

Social superstars

Influencer or content creator?

The role of Social Media in the B2C Purchasing Journey

Culture Codes

Social Snapshot – 20.07.2022

Taking your audience on a journey

Uncover this year’s summer food and drink chat on social

Branded Likes…

Social Media Tips – The Basics

You can now pin a post on your Instagram profile!

A Quick Guide to Help you Create Social Media Strategy

WHAT INDUSTRIES ARE CREATING THE MOST POSITIVE EXPERIENCES?

Hashtag it!

Three of the latest key trends in Influencer Marketing

The Magic of UGC

Create impactful content on TikTok

TikTok Tips and Tricks

4 ways to improve your brand’s message consistency

Social Snapshot – 20.04.2022

Paid & organic social go hand in hand

5 Ways Social Listening Helps to Successfully Handle Social Media Complaints

Social Snapshot – 23.03.2022

Social Media Statistics you must know in 2022

The power of TikTok

Things I wish I’d known at the start of my career

Social Snapshot – 16.03.2022

Busted by the Gender Pay Gap Bot!

Highlights from the Technology CMO Outlook Report

What Social Media Tools to use in 2022

Satisfying social ROI

Episode 71: Serious Social – Proving value for every pound spent in social

To be or not to be…

How have Shopping Trends been affected by the Pandemic in 2022?

Setting goals for your social media campaign

The new normal for social media

Social media trends 2023 – what to look out for

Employee advocacy programmes: allowing people to have a voice

Twitter’s turmoil turning tons away?

Black Friday in a Cost-of-Living Crisis: Stats you need to know

Halloween Trends to Boost your Marketing Campaigns