engagement Immediate Future

We’re All Out of Crops

Yes, I absolutely did say that! And don’t worry farmers, this has nothing to do with you lot, I promise. After years of our photos and artwork being subjected to weird cropping, Twitter has FINALLY rolled out their new image display for mobile, and let me tell you,…

Improving customer experience on Instagram

Customer experience on social seems to be a huge topic right now. And is something we’ve discussed a lot recently at IF. Over the past year, the way we use social has changed. In fact, our overall behaviour online has changed. With more and more consumers…

How to drive MQLs and SQLs through social media?

If you’re being challenged to deliver SQLs this year, then this blog is for you – and there is a video about it on our Facebook channel too, here, if you prefer watching a video, to reading a blog. Last week’s Serious Social Live saw me take…

Episode 52: Serious Social – How to drive MQLs and SQLs through social media

Ep 52: Serious Social – How to drive MQLs and SQLs through social media In this week’s Serious Social Live, Colin Jacobs will be exploring how to drive sales qualified leads through better marketing qualified leads on social media. Tune in to discover what a…

Best Instagram hashtags in 2021

Hashtags remain one of the most effective ways to generate engagement on your Instagram posts in 2021. A report says that a post with at least one hashtag averages 12.6% more engagement than posts without any. So, it’s worth including them in your content strategy. They can…

Episode 51: Serious Social – The hidden complexity of social media copy

Ep 51: Serious Social – The hidden complexity of social media copy In our latest Serious Social Live we discussed the hidden complexity of social media copywriting, covering everything from accessibility concerns to tone of voice. Belle Lawrence is joined by IF Account Manager, Laurens…

What’s on your 2021 plate?

It’s no secret that the last 12 months has thrown out some challenging moments for every single brand and organisation across the globe. Recently, Katy Howell (CEO, immediate Future) and Belle Lawrence (Associate Director, Immediate Future) sat down with a group of experienced marketers in the FMCG world to discuss…

Effective Instagram influencer marketing

There are new social media marketing tactics popping up every day. When first getting started in social, it can be tough to define which ones are right for your brand and audience. Influencer partnerships can have a huge impact on boosting your…

Putting the me back in social media

Social media is about open, unfiltered ideas being sent across the web to anyone in the world willing to listen. Platforms like Twitter are called that because they give users a literal platform to speak from, voice their opinions and engage with others. Over time, this idea has been refined,…

Social Snapshot – 10.03.2021

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know… Twitter’s restricting ad replies The news we’re welcoming with…

Approaching your TikTok strategy

] With 20.33 million daily active users, TikTok is fast becoming the place to be. What started as a platform viewed for the younger audience, the demographics of users have broadened (popularity increased during 2020), and more and more brands are exploring this new venture. But how should brands approach…

Big Brand Secrets to Creating Audacious, Killer Social Content

Big Brand Secrets to Creating Audacious, Killer Social Content Tune in to our latest podcast ‘Big brand secrets to creating audacious, killer social content’ where Katy Howell chats to McDonald’s Director of Digital, Karl Boyce, and Auto Trader UK’s Head of Content & Social Media,…

Big brand secrets to creating audacious, killer social content

Let’s get real, most of the content you’re scrolling through on social right now is BORING. Social feeds are a sea of pointless pictures, yawn-inducing infographics, and videos that would send an insomniac to sleep! BUT then… you’re stopped in your tracks by something stand-out, thumb-stopping, and exciting!…

Episode 45: Serious Social – Shake your brand thing

Ep 45: Serious Social – Shake your brand thing With customer trust at its lowest, your branding on social is more important than ever. In this week’s Serious Social, Katy Howell is joined by Founder of Dawn Creative, David O’Hearns, sharing best practice tips and…

What they never tell you about branding on social

I was thinking about the chat I had on last week’s Serious Social Live, with David O’Hearns from Dawn Creative. We talked about building brand. Everything from the basics to the knotty problems. In particular we discussed how branding is not just about social. It is an integrated and central…

Social Snapshot – 03.02.2021

Here we go again! Another rundown of the latest happenings in social media from the past week. So, sit back, grab a coffee and enjoy another edition of Social Snapshot! Twitter is caring for the customer Online shopping is becoming increasingly popular and this means your digital…

Influencer marketing 2021

Social media trends are quite often fleeting. Some find ways to adapt and evolve and stay relevant. Others are gone with the click of the fingers. One thing that is here to stay is influencer marketing. In 2021 brands are well aware that connecting with the consumers is paramount…

Episode 44: Serious Social – Priorities for paid social

Ep 44: Serious Social – Priorities for paid social A lot happened in 2020, and the same is true for the paid media landscape. In this week’s Serious Social, Belle Lawrence will be looking at the latest news and updates to help you navigate your…

Episode 43: Serious Social – How to excel in Social Media this year and bring audiences into the heart of your brand

Ep 43: Serious Social – How to excel in Social Media this year and bring audiences into the heart of your brand As brands and marketers flood to social media, we’re seeing too many common mistakes being made. In this week’s Serious Social, CJ is…

Social Snapshot – 20.01.2021

We’ve almost made it to the end of January, and what a month it has been! Now you’re back in the full swing of working you might be falling behind on social news, which is where we come in. So, sit back, grab a coffee and get up to…

Collaboration is key in social

For many people working outside of our industry, social media marketing seems easy. Wrong. What they don’t know is how much effort and hard work goes on behind the scenes. And it’s not just down to one person. To be successful in social media marketing, you need to collaborate –…

Things to look out for in 2021!

2020 was unpredictable, to say the least! Some pre-pandemic predictions came to light and others were way off. What we do know is that social media usage skyrocketed. And with that, E-commerce sales boomed, online events took off and video calls become the norm. We aren’t here to…

Episode 41: Serious Social – Using Déjà vu forces for good

Ep 41: Serious Social – Using Déjà vu forces for good The sheen of a brand new year is fast fading, but brands can use the lessons from the last lockdown to evolve and improve social media best practice in 2021 If you’re after…

Social Snapshot – 06.01.21

Welcome back for another year of our Social Snapshot! Today we are taking a look at the biggest stories of January – plus a few missed from the end of the year when we were all on break. Let’s dive in: Instagram adds new creative tools in…

The all important 2020 trends

The time of year has arrived where marketers and platform experts take a look back over the past 12 months and start making predictions for what’s to come. And although many of us are starting to wind down for our well-deserved Christmas break, these insight-filled blogs and guidelines…

Episode 40: Serious Social – 2021 social success is in the hands of the few

Ep 40: Serious Social – 2021 social success is in the hands of the few If you want to succeed on social in 2021, then look no further than your social media manager. The voice of your brand. The expert of their craft. They are…

What your sales team needs to know about social media

Sales and marketing are two important business functions within an organisation; and because they both impact lead generation and revenue, they are consistently working together. However, despite this obvious crossover – how these departments work together is not always seamless and requires constant communication and alignment. As social…

2020 social media year in review

Many of us will be happy to see the end of 2020, but it’s still important to reflect on the happenings in social media from the last twelve months. Facebook year in review Unsurprisingly, a major theme for Facebook/Instagram this year was Covid-19. The Instagram Stay Home sticker was used…

Episode 39: Serious Social – Predicting 2021’s smash hit social ad formats

Ep 38: Serious Social – Predicting 2021’s smash hit ad formats We’re not averse to making bold predictions at immediate future. As we look ahead to 2021 we’re forecasting what creative trends will lead to social success and identifying the formats marketers should and shouldn’t be…

Tracking your social success

Whenever a planning phase is imminent, such as the start of a new year or preparing a campaign proposal, a key element is often missed – results and data from the last campaign. If you’re on top of things and managing to review your social marketing data regularly, you’ll have…

The importance of creative design and social media.

Over the years, as social media has become the be-all and end-all of where online content is consumed, the quality and style of creative imagery have continued to advance and achieve a wide range of results. As social is an ever-evolving landscape, trends and fads come and go from…

Personality matters on social

Building your brand personality on social will set you in good stead for the future – more than that, it’ll ensure your audience understand who you are and what you stand for, building up brand trust. The key to building this up is consistency – write in a…

Episode 35: Serious Social – Branded Communities

Ep 35: Serious Social – Branded Communities Join Katy Howell and award-winning marketer Nick Watt in this episode of Serious Social as they explore the world of branded communities and discuss how brands like Adobe, Levi’s, Google and more, create thriving communities. If you’re…

At last! A strategy framework for branded communities.

I am always a bit shocked when I discover there is no strategy behind marketing – how on earth do you know if it works if you don’t know where you’re going? So, when I heard that somewhere between 50-60% of branded communities have no strategy or purpose, I was…

Will perennial bridesmaid LinkedIn ever become the bride?

Will perennial bridesmaid LinkedIn ever become the bride? It pains me to say I suspect not. Before anyone thinks this is an anti-LinkedIn or anti-Microsoft rant, this X-Box playing marketeer wants nothing more than LinkedIn to realise its potential. Sadly, the diversified IT supplier appears to place more effort…

Episode 34: Serious Social – Using social for successful digital events

Ep 34: Serious Social – Using social for successful digital events. With restrictions still being put in place, it’s likely digital-only events will be happening for some time to come, and brands need to utilise social if they want success. In this episode of Serious Social,…

React to this.

Social media reactions have become a staple across all platforms, as a new way to engage with content from brands and friends. These reactions give better context to how you feel about the content and a deeper understanding of what works and what doesn’t work. Gone are the days you…

Episode 32: Serious Social – Voice in social media with Anna Rust

Ep 32: Serious Social – Voice in social media with Anna Rust In this episode of Serious Social, Laurens Grisel is joined by talented film actor/voice actor Anna Rust to discuss voice and how to apply it impactfully to your creatives on social media.

Social Snapshot – 07.10.20

Cross-app communication, Instagram’s 10th birthday and Facebook’s new Groups feature – it’s been a busy week, so let’s dig in today’s Social Snapshot: Facebook introduces cross-app communication between Messenger and Instagram Facebook announced it will begin rolling out new functionality, allowing Instagram and Messenger users to communicate…

Episode 30: Serious Social – Why businesses not utilising staff’s social media profiles is a key business fail

Episode 30: Serious Social – Why businesses not utilising staff’s social media profiles is a key business fail Given our need to be more authentic in a world fuelled by mistrust, employee advocacy is more important than ever. Businesses need to start utilising their employee’s…

Why is there no official social media how-to guide?

You know the question – anyone working in an agency that specialises in social media has heard it before. Do you have a quick social media guide I can send through the company? Or Is there a one-sheet with all of the image sizes for each platform? You understand why…

Episode 29: Serious Social – with Milly Youngman

Ep 29: Serious Social – with Milly Youngman In this episode of Serious Social, Katy Howell is joined by Milly Youngman, social media manager across multiple Travelopia brands, to discuss how Milly spins many social media plates whilst maintaining a strategic approach in the challenging…

How to enhance your online event through social media

2020 has led to countless changes across the board – and for marketers, one big pivot has been with events and in-person activations. With new restrictions announced just this week, it looks like events will continue to happen online for the foreseeable future. Here are…

Social Snapshot – 23.09.2020

It’s been a big week for social media news, with lots of new features and insights! So we’ll get right to it… Facebook removes text restrictions Good news for all marketers! Facebook has announced it’s removing the restrictions on ads that are too lengthy in text, in the main…

Episode 28: Serious Social – Why do keep reinventing the wheel?

Ep 28: Serious Social – Why do we keep reinventing the wheel? In this episode of serious social, Katy Howell and CJ get right under the skin of the misinformation shared about social media marketing. You’ll hear how the past is the key to unlocking…

Going back to the craft to make the magic happen in social

We’ve been honing the craft of marketing for over 100 years. Yet with the arrival of social, it seems much of what we learnt has been thrown out in favour of shiny new toys. We crave likes and engagement and followers like never before, whilst ignoring the need for the…

Ep 26: Serious Social – Don’t make a boob being brave

Ep 26: Serious Social – Don’t make a boob being brave Social is all about being brave. So, in this episode of Serious Social Live, Associate Director Belle Lawrence gives some examples of brand bravery and gives away some best practice tips on avoiding mistakes! If…

Ep 25: The Now, Next and Normal

Ep 25: The Now, Next and Normal The now, next and normal of social marketing is not just another webinar. It’s a punchy and pragmatic look at how you can prosper as networks shift and behaviours change. You’ll leave the session with actionable direction and…

The only advice you need to know on being authentic on social

It drives me mad when our industry talks about brands being authentic. It is thrown around on social posts, videos and blogs – like a sticking plaster you can slap on a brand to make it all better. It perpetuates the illusion that to be authentic, you just need to…

Should B2B brands be on Instagram?

Despite the success that B2C organisations have seen, B2B companies have been dragging their feet when it comes to Instagram. And we get it. Starting, managing, and maintaining an Instagram account takes a lot of resources. Not only does the messaging need to be on point, but the feed and…

Woah, woah woah, mysterious social

Often, when explaining what we do for a living, social media managers will be met with blank stares, frowns and pleasant smiles with an “oh, sounds complicated!” comment. This is usually because social media users aren’t at all aware of how channels work, and how we have to figure…

Episode 24: Building trust in innovations and the future of social with Neville Hobson

Ep 24: Building trust in innovations and the future of social with Neville Hobson In this episode of Serious Social, Katy Howell is joined by Neville Hobson, award-winning blogger and podcaster, to discuss the challenge of building trust in innovations and the future of social.

Get out of your content rut!

When it comes to creating content for your social channels, many marketers can get in a rut – producing the same content over and over and cross-channel posting. For some, this works. But for others, it may bore your followers and lack engagements. So, what can you do…

Engage your audience where they are

Successful social media campaigns are achieved not by a single “viral” tweet, but by experience, understanding and preparation – there are SO many hurdles that social media marketers have to leap, and often because social is seen as “easy”. We’ve got news for you, it’s not!…

Episode 23: Fiction or Friction

Episode 23: Fiction or Friction As the world changes, everyone is reconsidering touchpoints and changing their behaviours – in both reality and virtually. Yep, marketers, you need to think about your digital touchpoints and sort out your customer journey on social. In this episode of…

Why your social customers are dumping friends for fun

OMG! Have you seen the latest lockdown content from Nike? Wow! Now this is the content we need to entertain us. https://twitter.com/Nike/status/1288845608694902786?s=20 I know Nike have deep pockets, but you don’t need to have big budgets to create attention grabbing content on social. We’ve been saying since the…

The audience you want versus the audience you have

‘The audience you want, versus the audience you have.’ It sounds like a jargon fuelled line you’d hear in a Harry Enfield comedic skit featuring the character of a cheesy marketing exec spewing lingo to make themselves look good. However, the ‘loadsamoney-esque’ dialogue is an important strategic facet of social…

Audience-first content is disappearing and it’s insane!

Audience-first – the consideration of what your audience wants and needs to see. It’s a mantra that has been pivotal to the growth of our thriving agency. In a content-rich industry like Social Media, the proliferation of stories is plentiful. All businesses are creating stories, clamouring for the thumb…

Social content ideas for tired brains

There’s no doubt that 2020 so far has been a little tiring for marketers. With limited resource and time during the workday, let alone the demands of working from home, some social media marketers might be looking for a little help with content planning. It’s not just about finding a…

Episode 20: It ain’t just about the hashtag

Ep 20: Serious Social – It ain’t just about the hashtag If you’re after more know-how to break the social boring, subscribe now.

Simple fixes to improve your creative campaigns

Last week, Facebook released a video on making creative impacts with text, timing and format. While focused largely on Facebook, the video has some general tips that are crucial for everyday social marketers looking to have their knowledge or current methods vindicated, and those that are trying to up their…

Just because there’s a #day, you don’t have to use it!

Ah, content planning – the bane of many digital marketers! As CJ rightly pointed out in his last blog and podcast (check it out), you might *think* you don’t have enough content to run on social media. And if you think that, you might fall…

Priorities for podcasting

The trend for podcasting has not simply grown during the pandemic, it’s exploded. Brands and celebrities alike realised that it was possible to reach their audiences through audio-only, required far less technology and cost next-to-nothing to get going. Whether you’ve joined the trend already, or you’re considering that…

Episode 17: Sounds in social

Ep 17: Serious Social – Sounds in social The latest episode of our Serious Social podcast with our Associate Director, Belle Lawrence looked at the role of sound in social media! Listen now for a deep dive into how you can enhance your ‘sound on’ social…

Tik Tok, Tik Tok, it’s time for businesses to jump in!

Tik Tok for business has just recently launched, providing a plethora of tools to help brands and marketers utilise the short-form video app for their ad campaigns. “TikTok For Business is where you can unleash your brand’s creative side.

Small actions create brand trust on social

“Whoever is careless with the truth in small matters cannot be trusted with important matters.”– Albert Einstein I don’t normally use quotes. It always feels a bit cheesy. But this is such a perfect fit for brand trust on social. It is the small stuff of tweets, posts…

Episode 16: Enhancing brand trust with social

Ep 16: Serious Social – Enhancing brand trust with social Social marketing will not make you trusted if you are not already on that path. But it will accelerate and enhance brand trust. Your strategy is to get your audiences to know you, like you and…

What You Need to Know About Social Live Stream

GlobalWebIndex has reported that 29% of total internet users have used a live streaming option on social media, and 13% have watched a live gaming stream. These figures alone tell us that live streaming is the new mode to watch – and that marketers…

Tips for TikTok and pointers for Pinterest

Both TikTok and Pinterest have experienced huge gains during the last few months. Engagement on Pinterest is up 75%, and TikTok users grew by 34% in April. If you’re not sure how to get started with either platform, here are a few ideas. Pointers for Pinterest With 367…

Episode 14: Trends from TikTok to takeaways

Ep 14: Serious Social – Trends from TikTok to takeaways Updates on how user numbers and engagements are growing on certain channels, suggestions about getting started on TikTok and Pinterest, and recent data on sectors like food and drink and travel as the UK starts to…

Eating up the food and drink trends in social

From baking banana bread to getting sick of our own cooking and ordering in, here are some of the key drivers and examples of the food and drink sector in social media: Eating and drinking at home After 4 weeks in lockdown, McKinsey reported that 46%…

Episode 13: Katy Howell in the Downtown Den with Simon Danczuk

Episode 13: Katy Howell in the Downtown Den with Simon Danczuks How can social media play a part in growing your business, especially in times of crisis? Katy joined Simon from Downtown, to discuss everything from reach to personality. If you’re after more know-how…

Fast, focused and first – creating short social campaigns

Right now, as lockdown lifts, marketers are looking for short-term quick wins that will deliver impact. A fast move to recovery, a chance to grab market share and make a distinctive difference that will run the rest of the year. It makes sense. For many brands marketing had slowed to…

Practical tips for improving conversion on social media

When it comes to conversion, the goal you might be setting doesn’t have to be a purchase – you might wish to measure conversion on increasing followers, engagement on your posts or sign-ups to an email list. Whichever conversion you’re measuring, we’ve got some top tips on what you need…

Episode 10: Improving conversion

Ep 10: Serious Social – Improving conversion Now is the time to reevaluate how you are gaining social media conversions. Belle Lawrence shares how tips and strategies for how you can best use CTAs, motivation and emojis. If you’re after more know-how to break the…

Fire-up customer neurons with emotional content

The mood on social is changing. The Covid-19 support ads have run their course. And your audiences are looking for something more meaningful as we move into recovery. They want to hear from brands with empathy and emotional connections. And brands want to trigger responses that will see action and…

Episode 9: It’s time to get social emotional

Ep 9: Serious Social – It’s time to get social emotional Why and how to be distinctive, empathetic and in tune. Away with the clichés, sad music and mentions of challenging times. Brands need to demonstrate EQ in their social content – Katy Howell explains…

Social Snapshot 13.05.20

We’ve all likely noticed the upswing in social media traffic – but we now we have hard statistics on the massive surge happening in recent months. A look at monthly traffic, Google’s new digital skills training sessions, Facebook’s redesign and more! Media habits are changing Across all…

Episode 8: The content that rocks vs the content you should drop

Ep 8: Serious Social – The content that rocks vs the content you should drop If you’re still using overly posed shutterstock images, we’re here to tell you, you need to break the social boring. Please, please, please stop using boring photography, go have some fun,…

Social Snapshot – 06.05.20

As we’re all suffering lockdown fatigue, the social platforms are pushing on with new features to beat the isolation. A look at Q1 earnings, explains why there is a dash to create even more compelling reasons to stay on social. After all, there are more people spending more…

Episode 7: Getting your paid social on-point

Ep 7: Serious Social – Getting your paid social on-point New to paid social, or looking to brush up – we’ve got some top tips and insight for you. If you’re after more know-how to break the social boring, subscribe now.

Changing channels

On a call this week I said I felt as though I had developed a split personality, one that’s motivated, encouraged by great client feedback and what we can do for brands right now on social ( ) and another that’s wistful, dreamy and engaging only in the creativity of…

Episode 5: How to ready your brand for post-lockdown opportunities

Ep 5: Serious Social – How to ready your brand for post-lockdown opportunities Don’t wait for lockdown to lift and then start your brand planning – you’ll lose valuable H2 ground. Managing Director Colin Jacobs urges brands to conduct their brand planning now. This episode was recorded…

Ep 4: Serious Social – Has our sense of community changed?

Ep 4: Serious Social – Has our sense of community changed? Social media is replacing some of the physical proximity we’re missing, brands have the chance to be a part of this right now. In this episode, Associate Director Belle Lawrence considers how the current climate…

Our sense of community is strong, engage with yours

The current climate is changing our perception and view of what the word “community” means. If you’re unsure what you should or shouldn’t be using in your messaging right now – the first task is to listen to your audience. Discover where they are – which channels, but also…

Ep 1: Serious Social – Data is a core component to Social Media success

Ep 1: Serious Social – Data is a core component to Social Media success The importance of data within marketing shouldn’t be overlooked. Without it, your social media strategy is likely to fall flat on it’s (inter)face. In this episode, we’re talking data. Associate Director…

Ep 1: Serious Social – Data is a core component to Social Media success

Ep 1: Serious Social – Data is a core component to Social Media success The importance of data within marketing shouldn’t be overlooked. Without it, your social media strategy is likely to fall flat on it’s (inter)face. In this episode, we’re talking data. Associate Director Belle Lawrence is…

Nostalgia: why embracing the past is the way forward for social marketeers

Start with the ‘why’. This is [or should be] the mantra for any effective content marketing strategy. This is particularly important with social, where often the hard-sell message needs to take a backseat to genuine engagement and sensitivity when it comes to why social users are on that platform, and…

Social Snapshot – 11.03.20

When the updates are non-stop it can be hard to keep up. But, that’s why we’re here… bringing you a weekly roundup of social media news, so you can get up to speed with happenings in the wonderful world of social, in no time. Facebook’s testing cross-posting Stories. As Instagram…

Best practice: social copy lengths

When it comes to curating content for your social channels, it’s important to consider the best posting times, copy lengths, posting frequency and the type of content that suits your audience. There is no ‘one size fits all’ rule, so what may work for one brand, may not…

Small travel is beautiful

A lot can happen in a week, and so much more can happen in 12 months. Particularly when it comes to data, insights and the world of social media. So, one year on from our last travel report, there are some big changes you NEED to know about. Especially if…

Social Snapshot – 19.02.2020

Fallen behind on the past week’s news? Fear not, we’re here for you with a roundup of the latest updates from the industry! Carry on reading for more… LinkedIn’s highlighting achievements. LinkedIn is adding a new ‘Featured’ section to profiles, where users can display their latest achievements at the top of…

Trouble with Facebook ads? Shoot ’em here

If you’re deep into it with Facebook ads but something just isn’t adding up, here are a couple of things to consider looking at: Ad Relevance Diagnostics You can see these scores in the standard “Performance” reporting view in Facebook Ads Manager when you’re viewing your ads. For…

Twitter on the up

Twitter is growing – are you missing out? Their Q4 performance report states that they have added 21% more monetizable daily active users to the platform – this takes them to 152million. What does monetizable mean? It’s a user count of how many accounts Twitter can…

Social Snapshot – 12.02.20

Another news-filled week has passed, so here we are… bringing you a roundup of the best articles we just want to shout about. Stay with us and we’ll get you up to speed with the latest happenings in social in no time! Instagram Stories may be getting a trimming tool.

Social Snapshot – 18.12.19

We may be winding down for the Christmas holidays, but the world of social media is showing no signs of stopping! With lots of new features being launched in the past week, it can be hard to keep up. So, we’ve rounded up the best articles to help you get…

Knowing your content goals from your channel strategy and your go-to-market strategy

Let’s be honest, we sometimes overcomplicate marketing activities. Planners can be accused of planning a plan to create a plan. Creatives are claimed to create complex artwork for the sake or showcasing their talent. Strategists are believed to strategise the best approach for strategic construction of a tweet in line…

How Social Media Can Boost Your Website’s SEO Rankings

Search engine optimisation (SEO) is a critical tool for any business as it can ensure you stand out in a very crowded online environment. But did you know that social media also has a part to play in your SEO plans? How? By tying into what Google looks for –…

Discover the benefits of social listening

Social media marketing benefits businesses in many ways, not least as it facilitates a unique, direct relationship with your customers. However, many businesses, despite having and managing a social media presence, are failing to recognise one of the key benefits of this media – social listening. What exactly is social…

Search results for "engagement"

We’re All Out of Crops

Improving customer experience on Instagram

How to drive MQLs and SQLs through social media?

Episode 52: Serious Social – How to drive MQLs and SQLs through social media

Best Instagram hashtags in 2021

Episode 51: Serious Social – The hidden complexity of social media copy

What’s on your 2021 plate?

Effective Instagram influencer marketing

Putting the me back in social media

Social Snapshot – 10.03.2021

Approaching your TikTok strategy

Big Brand Secrets to Creating Audacious, Killer Social Content

Big brand secrets to creating audacious, killer social content

Episode 45: Serious Social – Shake your brand thing

What they never tell you about branding on social

Social Snapshot – 03.02.2021

Influencer marketing 2021

Episode 44: Serious Social – Priorities for paid social

Episode 43: Serious Social – How to excel in Social Media this year and bring audiences into the heart of your brand

Social Snapshot – 20.01.2021

Collaboration is key in social

Things to look out for in 2021!

Episode 41: Serious Social – Using Déjà vu forces for good

Social Snapshot – 06.01.21

The all important 2020 trends

Episode 40: Serious Social – 2021 social success is in the hands of the few

What your sales team needs to know about social media

2020 social media year in review

Episode 39: Serious Social – Predicting 2021’s smash hit social ad formats

Tracking your social success

The importance of creative design and social media.

Personality matters on social

Episode 35: Serious Social – Branded Communities

At last! A strategy framework for branded communities.

Will perennial bridesmaid LinkedIn ever become the bride?

Episode 34: Serious Social – Using social for successful digital events

React to this.

Episode 32: Serious Social – Voice in social media with Anna Rust

Social Snapshot – 07.10.20

Episode 30: Serious Social – Why businesses not utilising staff’s social media profiles is a key business fail

Why is there no official social media how-to guide?

Episode 29: Serious Social – with Milly Youngman

How to enhance your online event through social media

Social Snapshot – 23.09.2020

Episode 28: Serious Social – Why do keep reinventing the wheel?

Going back to the craft to make the magic happen in social

Ep 26: Serious Social – Don’t make a boob being brave

Ep 25: The Now, Next and Normal

The only advice you need to know on being authentic on social

Should B2B brands be on Instagram?

Woah, woah woah, mysterious social

Episode 24: Building trust in innovations and the future of social with Neville Hobson

Get out of your content rut!

Engage your audience where they are

Episode 23: Fiction or Friction

Why your social customers are dumping friends for fun

The audience you want versus the audience you have

Audience-first content is disappearing and it’s insane!

Social content ideas for tired brains

Episode 20: It ain’t just about the hashtag

Simple fixes to improve your creative campaigns

Just because there’s a #day, you don’t have to use it!

Priorities for podcasting

Episode 17: Sounds in social

Tik Tok, Tik Tok, it’s time for businesses to jump in!

Small actions create brand trust on social

Episode 16: Enhancing brand trust with social

What You Need to Know About Social Live Stream

Tips for TikTok and pointers for Pinterest

Episode 14: Trends from TikTok to takeaways

Eating up the food and drink trends in social

Episode 13: Katy Howell in the Downtown Den with Simon Danczuk

Fast, focused and first – creating short social campaigns

Practical tips for improving conversion on social media

Episode 10: Improving conversion

Fire-up customer neurons with emotional content

Episode 9: It’s time to get social emotional

Social Snapshot 13.05.20

Episode 8: The content that rocks vs the content you should drop