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What to look for in your next social media influencer

It’s been a good year for social media. Marketers are steadily shifting more of their budgets into social media marketing. In the second quarter of 2018, global advertising spend on Instagram was up 177% year-on-year and, subsequently, influencer marketing continues to grow. But, because social media influencers are…

Find out more about the music app that’s currently getting more downloads than Snapchat! #Snapchat #TikTok #Video

2012 was a great year for comedy on the internet, we had Vine! This short-form video platform really stood out in the video market as there were a very limited number of apps that could even try to compete. Snapchat had just launched their 10-second video sharing, Instagram…

Facebook’s musical additions

Facebook have announced a variety of new features are coming that will allow users to express themselves through music. It all feels a little MySpace-esque, however, they’re hoping the additions will enhance their focus on moments, as Tamara Hrivnak, Facebook’s Head of Music Business Development says, “moments are remembered and…

It’s time for awards judging to become tangible

As Aristotle once said: “One swallow does not a summer make.” And, if Aristotle was busy Instagramming today, he would undoubtedly post: “Instagramming a TV Advert does not a Social Media strategy make’. Ok, so he may prefer Facebook over Instagram, as, let’s face it, he’s a little outside the…

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Let’s talk about the value of our client work. We’re wholly committed to doing a great job for every single one of our clients, meeting their individual needs with the aim of smashing goals and making a huge impact in the world, whether B2B, B2C or charity. The work we…

The overdue redesign of Facebook Messenger ensures the app remains relevant

The Messenger app for Facebook has been around for a long time, initially launched as Facebook Chat in 2008 and becoming a standalone app in 2011. New features have been added and updates made but a thorough consolidation of purpose and design has been long overdue. The…

Story time is the key to persuasion

Let me tell you a story… The centrepiece of all business is persuasion, and the greatest vehicle to persuade is storytelling. So is it really a surprise to anyone that the Stories format is growing 15 times faster than newsfeed as a device for people to reach their audiences (and…

The bright side of social

It’s fair to say that social media receives more bad press than it gets appraisals. From the Cambridge Analytica scandal to the continuous battle against fake news, the bullying problem amongst youngsters, negative effects on mental health…the list goes on. These issues shouldn’t be ignored, but sometimes we…

What’s new for the social giant?

Facebook updates are endless. If you use the platform to share branded content, you need to know what’s changed and what’s new, but it’s just taking up so much of your time. It might seem like a whirlpool that you keep getting caught up in. Now, they’re building up the…

We’re multi screening more than ever

A recent Facebook study using eye-tracking and device-tracking has found that TV viewers are also looking at their smartphones 31% of the time, most often at a social app. More than half of participants’ mobile time was devoted to Facebook, Instagram, WhatsApp, and Messenger. There…

Ad-free WhatsApp soon to be a thing of the past

It’s been 4 years since Facebook bought the messaging app WhatsApp for a whopping $22 billion, and so far the app has remained ad-free. However, that is about to change in 2019, as WhatsApp plans to roll out targeted ads to its more than a billion users. A…

Embarrassing Dads are killing Centennials’ (and younger Millennials’) Facebook usage

I’ve spent most of this week doing interviews. I’m combing for the next batch of talent to join immediate future. It’s something that I thoroughly enjoy, particularly when a vacant role is entry level. There is an unbridled enthusiasm and honesty that you only experience from people looking to make…

Facebook launch ads on Stories

Ads have existed on Instagram Stories for a while now and are earning the platform a fortune, with a daily userbase of 400 million. Recently, having reached 300 million daily users, Facebook has followed in its footsteps with an identical ad proposition. The first brands to test the format…

Snapchat and Amazon team up to allow you to buy products by taking a photo of them

Snapchat has announced new functionality it’s calling Visual Search. This is a way for its users to search for products on Amazon from the Snapchat camera. It’s not a feature that will be immediately available to everyone, as there’ll be a slow roll out, but Snap is…

Is hashtagging on LinkedIn #WorthIt?

Social media is the place for meaningful conversations. Hashtags are a way for people to find and join particular conversations. Twitter was pretty centralised around hashtagging for conversational purposes. Facebook and Instagram jumped on the bandwagon too. LinkedIn introduced hashtags to the platform a hot minute after the rest of…

Could IG Shopping be the app that marries e-commerce and social at scale?

Reports have emerged of a new standalone app being worked on by Instagram. Tentatively known as IG Shopping, the app will allow users to browse products and services from retailers that they follow and purchase them directly from within the app. Instagram has declined to comment on…

Twitter asks the audience

When it comes to social media updates, far too often the platforms will change something that sends its users into disarray. Just look at the Snapchat layout or the chronological order of our Instagram feeds! In the case of Twitter, however, they want to implement some changes, but it’s first…

Lost for Stickers? With Any Sticker you can now create your own!

I must confess that lately I find myself spending less and less time on Facebook and quite a bit more on Instagram. Maybe it’s because I prefer pictures over words but a lot of it is to do with Stories. Generally speaking, my Instagram feed is fairly staged.

Create thumb-stopping content with just one click

Time poor, but feeling creative? Fret no more. A couple of weeks ago Facebook announced its Creative Shop, a simple way for brands and marketers to easily convert static images into video. You may be lucky enough to have a wonderful design team who can whip up some amazing…

The pinning power of Pinterest

It’s easy to overlook Pinterest, with the likes of Facebook and Instagram dominating the social space. But, whilst Facebook has been stealing the limelight with data breaches, algorithm changes, and updates to its ad offering, Pinterest has quietly been growing in the background. Is it time your brand took notice?…

A few tips to help you smash your IGTV content

Earlier this year, Instagram launched IGTV, which lets users upload videos up to an hour in length. Until then, video content on Instagram was limited to 60-seconds in feed and 15 seconds for each Stories frame. It’s no secret that vertical video is quickly becoming…

Does Snapchat’s drop in users spell trouble for the platform?

Snapchat’s Q2 report was a bit of a surprise in the industry. It has lost 3 million users compared to the previous quarter. There are various reasons why we saw this coming and we’d put the controversial redesign down as the main reason. A whopping 1.2 million…

Will Cameo be Google’s route into social media?

You have to give Google full marks for effort. While the list of social media failures is pretty lengthy, they’ve not let that deter them from making further attempts. This time around, they’ve at least got a toe in territory that they can claim as their own. With Cameo, Google…

How to nail your video advertising

Video content is kind of a big deal when it comes to social media marketing, or any marketing come to think of it, but you probably already knew that, didn’t you? So how do you make the most of your killer video on social? Here are a few pointers to…

YouTube picks up velocity in the direction of vertical video

So, the latest news is that the Video Giant now caters for vertical video. More specifically, the desktop player automatically adjusts the video’s aspect ratio to suit a computer’s screen size. So, whether your video is 16:9, vertical, or 4:3, YouTube aren’t going to frame any videos…

Why lifestyle content is important for brands

As marketeers it’s our job to advertise a product or a brand to the masses, but what we sometimes forget is that we also need to be engaging. One of best and easiest ways to do this is to use more lifestyle content, that could be videos, images or written…

Snapchat fights back… a bit late

The strenuous competition between Snapchat and Instagram/Facebook goes on. Last year we saw Snapchat’s fortune decrease following the launch of the IPO at the beginning of March. Source: Google The profit decline can be blamed on a mix of overpromising and underdelivering in terms of customer growth, but also…

Are you ready for Q&As in Stories?

Fasten your seatbelt – there’s yet another Instagram Stories update coming your way – just as you were getting used to polls, emoji sliders and music stickers. Are you ready to ask open-ended questions to your followers and get the answers privately via DM? The new feature, currently in testing…

Is influencer marketing for B2C brands only?

When you think of influencer marketing, your mind probably wanders to the Kardashians or Zoe Sugg. Any marketer knows that done in the right way, influencer marketing is a great tool for consumer brands to reach their target audience in an authentic and engaging way, and lead to products flying…

How’s the long-form video newbie doing?

IGTV is Instagram’s new dedicated solution for long-form vertical video solution. Don’t worry, it isn’t here to replace Stories! And it isn’t stepping on YouTube’s toes – not yet anyway… In this week’s Serious Social, we’re having a natter about which platforms are doing it right when it comes…

The things no one tells you about video on social

For many businesses, producing and outputting video content can be costly in terms of time, money and skills. With the meteoric rise of video across Facebook, Instagram and Snapchat, you’ve got to have the video know-how to remain relevant. Where do we come in? We’re here to debunk the myths…

New ‘Memories’ feature launched by Facebook

We all enjoy reminiscing on the good old days. Remember how much fun life was before you had to work on being an adult? Roller-skating while being pulled along by your dog, running through a meadow full of wildflowers, discovering the lost city of Atlantis with your best buddy Flipper.

Platforms provide best-practice guides for biz

Social platforms are giving away more knowledge than they previously let on! In this week’s Serious Social, we’re chatting about Instagram’s guide to Stories for businesses, which gives you advice on its prevalent feature. So, what else is out there? Well, they’ve sure kept it on the down-low, but…

Fancy shopping around for your next influencer?

Facebook is building a Branded Content Marketing search engine to allow brands to find the best influencer partnerships for their marketing, particularly where Facebook ad campaigns are concerned. Brands can search based on certain parameters like location, interests, gender and education. You can save selected creators in a private list…

Users aren’t strategists – Social Media teams MUST be led by experienced digital marketers

It’s a story that’s all too familiar to us all. Businesses led by leadership teams who have not immersed themselves within, or spent enough time understanding social media. But, despite knowing they should have a presence on social media, and probably be advertising on social too, they try to execute in…

Social media gets to work!

71% of businesses advertise on social media. And even more businesses plan to start. Work and social media can go hand-in-hand if you take the right approach. In our most recent Serious Social, we spoke about how social media stands on legs of communication and networking.

Is UGC missing from your content strategy?

Conversations between a brand and a consumer are no longer a one-way street. Today’s consumers are empowered and connected like never before, and they’re producing content like it’s going out of style. It’s our job as marketers to produce lots of great content that will engage the consumer. This can…

Snapchat redesign V2.0

Snapchat redesign V2.0 Snapchat recently revealed an all-new layout which quite frankly was unpopular amongst most of its users. Here is a list of some of the dreadful changes that were made: The addition of more navigation buttons The removal of Creators from the Stories list Messages and Stories from…

A Brief History of Social Media

Did you know that the first social media site was called “Six Degrees” and was founded in 1997? Many believe that it’s Facebook that has largely reshaped the way we connect and stay in touch with each other; however, this type of networking can be traced back…

Snap inaugurate augmented reality m-commerce

Users love new, inspiring features on social media – that’s no secret! Remember earlier this year, when Snap debuted an in-app AR ecommerce experience for Nike’s Jordans? Well, it clearly wowed customers, because Snap has released a new feature that it’s calling “Shoppable AR”. What does it…

Facebook updates their Story

Facebook Stories haven’t exactly taken off, particularly in comparison to Instagram, however the platform isn’t giving up, and have recently added two new features that could take Facebook Stories from mediocre to masterful. Facebook have access to AR driven digital object detection and spatial recognition tools, and they’re making use…

LinkedIn goes all-in on B2B with video sponsored content

LinkedIn has been criticised for its lack of sponsored video support for quite some time now and most of us have almost given up on the idea that it will ever ACTUALLY happen. However, last October it began beta-testing video for sponsored content with more than 700 participating advertisers. The…

Insta’s shoppable posts have crossed the pond

UK-based e-retailers! You’ll step up your social when you hear this… Instagram are giving UK online retailers the chance to publish shoppable posts. Shoppable Instagram posts have been on the horizon for a while. The feature was available to American businesses last year, so it was only…

Insta’s latest algorithm changes

It’s taken Instagram a long time to respond, but for the past year, users have been complaining about their feed and the way in which the app displays posts based on relevancy. Initially, Instagram used a chronological ranking system and users saw the latest posts when they opened the app.

The blue tick as we know it…

Recent news from Twitter suggests there are plans in the pipeline that could see us all the proud owners of our very own blue ticks in the future. Twitter verification has been under scrutiny for a while now, with most users seeing it as a symbol of endorsement or credibility…

Facebook’s latest offering tailor-made for travel brands

Facebook and Instagram are increasingly being used in the consumer holiday planning process. According to a recent survey commissioned by Facebook, 68% of Millennials found ideas and inspiration for their most recent trip on Facebook, and the same goes for 60% on Instagram. Travel advertisers on Facebook won’t have to…

When’s the best time to post on Facebook? ⏰

Knowing when to post on your social channels is a constant challenge. It depends on many factors – first and foremost, your audience. Which time zone and countries are they in? What does a normal day look like for them? Are they mobile users or desktop users?…

What does Snapchat’s redesign do for brands?

As frustrated as you may be about the changes in the app’s layout, Snapchat have announced that it is here to stay. Despite all the negativity, the redesign is claimed to have come from user feedback. For the business, the change is already giving the Discover section a push. The…

What is Vero?

It’s the new social media app being touted as the next Instagram, and celebrities and influencers alike are flocking to give it a try. The platform was actually started years ago and positioned itself as a competitor to the other social giants in the space; i.e. Facebook,…

Snapchat now lets UK users create their own bespoke Lenses

Brits, listen up! Snapchat has a new feature, which will allow UK users to create their very own personalised Lenses directly from the app for the first time. Always wanted to give it a go? Now you can! According to Snap, over 70 million people use the popular face and…

Has Facebook summited?

It’s a question I’m regularly asked. I’m fortunate enough to be a BBC News room regular, commentating on Earning Calls for each Social Media channel. Irrespective of the prime brand being discussed, the topic of Facebook’s ability to sustain incremental profits always arises. Today, Facebook isn’t just the powerhouse of…

Social Commerce Needs More Social Video

It hasn’t even been two years since Facebook proclaimed that by the beginning of the next decade the platform could be ‘all video’, but it already feels like this prediction is fast-becoming a reality. For some time now, YouTube has dominated the online video clip space. But…

Snapchat launches Bitmoji Deluxe and its own In-App store

You can now customise your Bitmoji in over a hundred different ways. Snapchat say they have responded to user requests and welcome even more feedback. Amongst changes to the overall design of the App, Snap has also discreetly introduced a way to mute notifications with a new “Do not disturb”…

Influencer Marketing – From mega to micro

Influencer Marketing – From mega to micro Using a celebrity or sports personality to endorse your brand or product is no new concept. However, in 2017, we saw brands use social media to find new and effective ways to use endorsement and incorporate it into their overall marketing strategy.

Why you should celebrate your brand’s anniversary on social

Anniversaries are a great opportunity to celebrate the high points from the last year. They also give brands an opportunity to devise a social campaign to make strengthen their brand messaging and appeal to a particular audience. For optimum success, they’re best celebrated alongside a news story, launches, initiatives, products,…

I guess this is how the wider world views social influencers?

Here’s a story about a young lady who wanted to spend five nights in a luxury Dublin hotel. As she says herself, it was to be for “an early Valentine’s Day weekend”. Nothing too unusual there. Here’s the kicker, because of who she is, rising social media influencer Elle Darby,…

Google is great at gamifying machine learning

The latest trend on social? In the US, it’s comparing yourself to 70,000 works of art and sharing your best match. Sounds fun, right? However, there’s a lot more cool stuff going on in the background than you think. Google has been experimenting with gamifying AI algorithms…

Can Twitter become brands’ new favourite platform?

It’s been quiet at the water cooler recently, what with having to wait FOREVER for GoT to return. But, even if you’re not a business, the recent Facebook news means Zuckerberg’s plans have got everybody talking. January as a slow news month? Not anymore. Facebook’s long shadow…

Social Media Trends in 2018

We are all, in some way or another, completely reliant on social media. This makes us a captive audience and ideal recipients on which to trial new things. Given the global penetration of social media, here are our 5 trend forecasts for the new year. Facebook Watch will lead the…

How to spice up your Facebook polls with GIFs

Facebook is saturated with brands on the constant lookout for new ways to engage with their audiences. We’re all fighting for our voices to be heard. Getting people to engage with brands on social media is getting harder, and people’s opinions are becoming more and more valuable. Unless your content…

Digital ad spend soars in 2017

With digital ad spend growing year-on-year, 2017 was the year that overall digital ad spend finally surpassed TV spend. Total global digital ad spend came to a whopping $209 billion, which is a huge 41% of the entire market. TV is now trailing behind with a $178…

How Snapchat rules the cinema

Did you know it would take you 10 years to view all the photos shared on Snapchat in the last hour? In amongst all of the cat videos and selfies are a surprising amount of conversations about cinema. Snap Inc. recently teamed up with Greenberg and the MPAA to conduct some…

Facebook is pinning its video hopes on music and 360

It seems like Facebook wants to take over the internet, and every week there seems to be a development that brings it one step closer. This week the giant’s giving Snapchat a break and is focusing on video once again. Since the launch of its TV proposition (a damp…

Snapchat says you won’t find its audience anywhere else

Following its shocking Q3 results (which I’m not going to talk about again, promise), Snap is still keen to prove its worth to brands with big budgets. This time, the company has commissioned app analytics tool, App Annie, to report on the amount of time Snapchat’s users spend…

The war of attrition against fake new continues

The battle of good over evil has been fought since the beginning of time. It’s a war that will continue, a never-ending arms race where one side gains dominance with a new weapon until the other side nullifies the advantage and turns the tide. While nefarious forces have been blamed…

What will be in your 2018 social strategy?

It’s that time when we start to reminisce about the year we’ve had. What went wrong? What was a success and what can we do better next year? We’ve seen updates galore from all platforms. Twitter increased their character limit, Snapchat launched a self-serve ad manager, and we’ve lost count…

Facebook takes on YouTube with Creator app

In recent months, video content has bloomed. We’re seeing more of it than ever and it’s hugely successful as a content form across platforms. So, Facebook are rising up to the demand and success of video and taking on YouTube with their new Creator app. What can…

Snap Chat’s Revitalisation

Following Snap’s Q3 Earnings report it’s become apparent that a big change needs to happen if Snapchat is to remain a credible player in the world of social media. According to the report Snapchat’s user growth is down to a meagre 2.9 percent. Revenue targets weren’t met to the tune…

Serious Social 09/11/2017

What are you talking about? Shopping. What are you talking about? Reality show influencers who break the rules. Serious Social gets serious around the clampdown on influencers not declaring brand endorsements, while the Instagram conversation centres on social commerce, and how it’s a match made in shopping heaven.

Updates galore from Insta with new stop-motion tool

I’m pretty sure there’s not a person reading this that hasn’t seen, used or created a GIF. They have become the bread and butter of internet culture and we are increasingly using them to communicate with our friends and even our work colleagues, exactly how we are feeling. There is…

How brands must work with influencers to stop breaking the ASA rules

Last week, Marnie Simpson was rapped firmly on the knuckles by the ASA for breaking CAP code rules and promoting brands without making clear she was paid to do so. There was coverage across OK!Magazine, BBC, Sky News, Daily Mail and so on. High…

800 million users and counting…

If you still haven’t considered including Instagram as part of your Paid Ad spend, I’m hoping by the time you’ve finished reading this, you’ll change your mind. From its launch in October 2010, Instagram has become one of the most popular Social media channels with 800 million active users.

Dark Posts, Meddling & Messenger Signal Change for Facebook

In the last few months, Facebook acknowledged that an organisation with ties to the Kremlin purchased $150,000 worth of Facebook advertising related to the election. These ads were seen by approximately 126 million people over a period of more than 2 years. A clever strategy was utilised…

Spectacles’ Spectacular flop

Just when we thought 2017 couldn’t get any worse for Snap, turns out Spectacles are a commercial flop. Snap’s first attempt at creating a hardware product failed to excite customers past their initial purchase. Despite the initial hype, the company has sold only 150,000 pairs to date, and less than…

Shoppable Posts on Social

Social commerce is growing and shows no signs of stopping. eCommerce platforms like Shopify and BigCommerce enable purchases through social platforms, which drastically changes the customer experience and customer journey in a multitude of ways. It’s simpler, quicker and easier than ever for us to discover products and make purchases…

Scroll and Save for Later

Scrolling through our social feeds has become routine to us, but it’s also something we do to pass the time. Wake up, scroll. Boring commute, scroll. You might feel like you’ve missed out on something today if you haven’t checked the latest Tweets, scrolled through Instagram or checked your Facebook…

A look back at a summer of travel on social

Summer holidays are a distant dream for most of us, now that we are headed towards the end of the year. All we’re left with are the pictures and memories on social media. Whilst we look fondly back on this summer, the Travel industry can use this post-holiday…

Upload your Insta pics from your desktop with this sneaky little app

Alas! There’s a new app in town that lets you post photos to Instagram directly from your Mac or PC desktop. Meet Windowed! Created by Felix Sun, a photographer and computer engineer student, this open-source software is basically a stripped down mobile browser that tricks Instagram into thinking you’re using…

Why the Stage is Set for Social Commerce

In the first few years of this decade, it seemed that social commerce would transform the way we shop online. Yet whereas buying via social channels may have gained traction among the popular Asian social platforms like WeChat and LINE, in the West the online shopping experience is still firmly…

An I.F interview with Nick Entwistle of One Minute Briefs

Hi Nick. I know you’ve got more hats than Mr Benn but thanks for taking the time to answer some questions on you, social, creativity and whatever else we throw at you. For those not in the know, Nick Entwistle is a creative polymath. Still shy of his 30th,…

Will Watch wear the crown?

When Facebook first announced Watch, there was scant enthusiasm for its offerings, and that didn’t change over the months as information about the first programmes available were released. Now the platform is being trialled to a select group of users in the US, we’ve been taking a closer…

Meet Polygram – The new social app that reads your facial expressions

Here we go. Another ‘creepy’ app has hit the app store and this one is after your face. What if you could see if your Insta posts made people happy or sad? Polygram does exactly that. This new photo-sharing social network uses facial recognition technology, which then…

How to make the most of the new video tool on LinkedIn

Facebook, Twitter, Snapchat, Instagram… You can’t really escape videos on social media! Up until now, LinkedIn was resisting the temptation, but not anymore. The professional network has also succumbed to the video’s charms! So, what does the platform offer in terms of video creation and how can you integrate it…

Are Facebook Stories the print supplement of social networks?

Facebook seems really keen to make its Stories feature work. So keen in fact that I think it’s seen more functionality updates than any other part of Facebook for a long time – but why? The company is already making strides into younger audiences with Instagram, and many think that…

How Snapchat has gifted growth to Facebook

Since its inception in 2004, Facebook has enjoyed largely uncontested growth. User acquisition has been consistent, and subsequent monetisation has been compelling. Last month’s earnings call, revealing a $3.89bn quarterly profit, up 71% from last year, revealed success that wasn’t foreseen by City Analysts, or Facebook’s own leadership team –…

Facebook Stories gets two updates – and we’re still not convinced

If there was an update we didn’t really need on Facebook – it would be Facebook Stories. Like Instagram, the addition sits very obviously at the top of your mobile feed. Yet, nobody seems to actually be using it, and it remains permanently empty. (Seriously, apart from that one friend…

Is there a place in your life for so many Stories?

With news that WhatsApp Status has 250M daily users, and that Facebook is allowing users to share their Stories publicly, I’m beginning to wonder if there’s enough room in our busy lives for all of these Stories apps? And precisely which platform should I pick to share the intricacies of…

Facebook Continues to Dominate. But Why?

A recent survey compiled by Statista showed that Facebook is still reigning supreme over the social media-sphere – with its monthly views sitting comfortably ahead of the competition. 706 million view’s worth of comfortable to be precise. And it’s not just Facebook. Whatsapp…

Is Tinder actually doing Stories?

I am not, nor have I ever been on Tinder – which is some kind of a miracle for a person my age. (Don’t worry though, I lost my Tinder-ginity playing around with my colleague’s profile, and now it’s a regular pub past-time. I think I’m very good at it.

It’s a Millennial world out there

Millennial’s always want more. If you think something is new and upcoming, millennials are already ten steps ahead. With this in mind, they are also avid users of social media. However, it’s much more complicated than we think to reach them and keep up with what they want. Not only…

Design your Insta feed with Later’s latest update

Are you one of those people that likes to pre-plan their Instagram feed and make sure it looks exactly the way you want it to? Then it’s your lucky day! If you curate your Insta feed, then you’ve most probably heard of Later; it’s a visual Instagram…

New Snapchat updates – The full picture

The race to first place between Snapchat and Instagram is fiercer than ever as Instagram has just launched another Snap-inspired update that let users reply to a Story with a photo or a video. But, our favourite ghost hasn’t surrendered just yet and has launched some new features of its…

Be more millennial – changes in the workplace

Millennials in the morning – It’s a new dawn I was lucky enough to recently attend a GA morning creative session They’re ‘a pioneer in education and career transformation, specialising in today’s most in-demand skills’. Perfect for somebody like me that’s worked in education, is a creative, works in…

Is Social Getting A Little Too Personal Now?

In a constant bid to compete, the social channels are constantly innovating, finding new ways to keep our eyes firmly glued to our screens. In many cases, this has meant a series of copycat announcements (*cough* Snapstagram). In others though, the developments mean more invasion into our personal lives, and…

Twitter gets a makeover in latest update

I guess it’s been a long time coming, but Twitter has had a bit of a facelift. Its latest update, rolling out to iOS, Android and web users, is mostly cosmetic and cuts out the clutter of the old interface. The redesign comes after Twitter’s struggle…

The role of affluent consumers in influencer marketing

As time spent social networking per day continues to climb (now standing at over two hours), networkers have been presented an ever-expanding choice of content to engage with. Cutting through this noise demands compelling content, and social’s ability to allow brands a way of associating themselves with…

The GIF that keeps on giving

These looping clips have come a long way since their creation 30 years ago. And it isn’t just the 18-25 year olds who are obsessed with video and GIF sharing; everyone else has jumped on the bandwagon too. Whether you love them or fear their infantilising impact on language, it’s…

Should your brand be on every social platform?

5 years ago, a lot of people argued that brands should be on every major social media platform: Facebook, Twitter, Instagram, Pinterest, LinkedIn, Tumblr. Now we’re wondering… was this such a great idea? Well, all things considered, probably not! Let’s look at how everybody spits out content online: news, press…

Why Snapchat should dump the chronological feed

Following Snap Inc’s first quarterly earnings report on Thursday there has been a lot of speculation around the apps battle against copycats such as Instagram Stories, WhatsApp Status and to an extent Facebook live. Two of the operational highlights of Snaps Q1 report below paint…

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What to look for in your next social media influencer

Find out more about the music app that’s currently getting more downloads than Snapchat! #Snapchat #TikTok #Video

Facebook’s musical additions

It’s time for awards judging to become tangible

Our shop window

The overdue redesign of Facebook Messenger ensures the app remains relevant

Story time is the key to persuasion

The bright side of social

What’s new for the social giant?

We’re multi screening more than ever

Ad-free WhatsApp soon to be a thing of the past

Embarrassing Dads are killing Centennials’ (and younger Millennials’) Facebook usage

Facebook launch ads on Stories

Snapchat and Amazon team up to allow you to buy products by taking a photo of them

Is hashtagging on LinkedIn #WorthIt?

Could IG Shopping be the app that marries e-commerce and social at scale?

Twitter asks the audience

Lost for Stickers? With Any Sticker you can now create your own!

Create thumb-stopping content with just one click

The pinning power of Pinterest

A few tips to help you smash your IGTV content

Does Snapchat’s drop in users spell trouble for the platform?

Will Cameo be Google’s route into social media?

How to nail your video advertising

YouTube picks up velocity in the direction of vertical video

Why lifestyle content is important for brands

Snapchat fights back… a bit late

Are you ready for Q&As in Stories?

Is influencer marketing for B2C brands only?

How’s the long-form video newbie doing?

The things no one tells you about video on social

New ‘Memories’ feature launched by Facebook

Platforms provide best-practice guides for biz

Fancy shopping around for your next influencer?

Users aren’t strategists – Social Media teams MUST be led by experienced digital marketers

Social media gets to work!

Is UGC missing from your content strategy?

Snapchat redesign V2.0

A Brief History of Social Media

Snap inaugurate augmented reality m-commerce

Facebook updates their Story

LinkedIn goes all-in on B2B with video sponsored content

Insta’s shoppable posts have crossed the pond

Insta’s latest algorithm changes

The blue tick as we know it…

Facebook’s latest offering tailor-made for travel brands

When’s the best time to post on Facebook? ⏰

What does Snapchat’s redesign do for brands?

What is Vero?

Snapchat now lets UK users create their own bespoke Lenses

Has Facebook summited?

Social Commerce Needs More Social Video

Snapchat launches Bitmoji Deluxe and its own In-App store

Influencer Marketing – From mega to micro

Why you should celebrate your brand’s anniversary on social

I guess this is how the wider world views social influencers?

Google is great at gamifying machine learning

Can Twitter become brands’ new favourite platform?

Social Media Trends in 2018

How to spice up your Facebook polls with GIFs

Digital ad spend soars in 2017

How Snapchat rules the cinema

Facebook is pinning its video hopes on music and 360

Snapchat says you won’t find its audience anywhere else

The war of attrition against fake new continues

What will be in your 2018 social strategy?

Facebook takes on YouTube with Creator app

Snap Chat’s Revitalisation

Serious Social 09/11/2017

Updates galore from Insta with new stop-motion tool

How brands must work with influencers to stop breaking the ASA rules

800 million users and counting…

Dark Posts, Meddling & Messenger Signal Change for Facebook

Spectacles’ Spectacular flop

Shoppable Posts on Social

Scroll and Save for Later

A look back at a summer of travel on social

Upload your Insta pics from your desktop with this sneaky little app

Why the Stage is Set for Social Commerce