Content Marketing

Despite the ubiquitous nature of social media and its increasing impact in digital marketing, the majority of marketers fail to maximise the channel’s full potential. We are seeing it time and time again. What many seem to have forgotten is that social is sold on relationships. In an…
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Last week Katy Howell and Tom Ball shared their insight and experiences in b2b lead generation through social. Get up to date on key takeaways from their live discussion here, and discover the difference that creating and distributing valuable, relevant and consistent content can make to attract your target audience…
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As you might expect, being in the social media industry, means I often find my work filtering through into my personal life. It doesn’t help being a self admitting social geek but, I must admit, that I often find myself looking at the engagement and activity of my friends Facebook…
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Image courtesy of Cardspring.com Twitter has recently unwittingly dropped hints they may be shifting closer to becoming an Ecommerce channel with the discovery of a ‘payments and shipping’ option in the settings window of their android app. The discovery followed a tweet by a developer in South Africa, the…
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The opening up of the LinkedIn publisher platform is another symptom of a potentially unwell state of content marketing. Quite simply, we are drowning in a sea of content and some of it is just ain’t that good. From the recent Content Benchmarking…
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Last month we were joined by Bettys & Taylors of Harrogate, perhaps better recognised by their brands Taylors Coffee and Yorkshire Tea. Brand Communications Manager Dom Dwight, AKA Coffee Enthusiast, delivered a presentation on creating inspirational social content. The outcome? We all left feeling rather inspired! Funny and endearing, Dom…
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“Leads are metrics that, as marketers, we rely on. Because leads mean money.” That was Kipp Bodnar, VP of Marketing for Hubspot. Generating leads is one of the primary goals for marketers, yet only 1 in 10 marketers feel their lead generation campaigns are effective. Why is it that marketers…
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Content, content, content. I am not quite sure how many times I use the word “content” in a day but if I did, and I got a £1 for every time, then I would be buying myself Google Glass (even if they are £1000, seriously!). So back…
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As businesses begin to appreciate the value that quality visual content can bring in capturing the attention of prospects, which in turn drive clicks and sales, video becomes an ever more compelling part of a brand’s content strategy; Cisco predicts that by 2017 video will account for…
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Curating your social media feed can be a tricky business. You may be overrun with photos of your friend’s babies or hourly updates on wedding planning from that random girl from one of your university classes… The content bugs you, but not enough to delete that friend…
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You may or may not have read countless articles, suspiciously pointing the finger at Twitter’s re-design and how it closely matches the appearance of another popular social network. Or you’ve logged into your account and have been taken aback by an enormous cover photo. Yes Twitter has had an image…
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Most of the consumption of digital media is now very much based on image, text or video  via our mobile handsets. Countless mornings see the commute of the working masses, heads down, staring deeply into their handsets narrowly avoiding road accidents and lamp post encounters. For those…
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There are now countless blogging platforms on the web that specialise in a multitude of great features but which of these features do we actually need? Some of the most innovative new blog platforms strip away the list of add-ons and focus on the basics. Now, more than ever before,…
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LinkedIn is running ‘full steam ahead’ in its content marketing efforts as it announces the release of two new content analytics tools, dubbed as the “Dynamic Duo” for businesses. Read on to discover why the news should come as music to the ears of B2B…
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Whether it’s writing headlines for blog posts or creating content for Facebook, Twitter or LinkedIn, the key to creating great content is testing. Test everything – from the topic, to the length of post, to the image and time of day – it requires constant testing and optimisation to find…
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Rumours are circulating the net of Twitter’s planned revamp and eventual elimination of the platform’s most prominent symbols, the #tag and @reply.  With conjecture that testing is well underway, we take a look at what the change could spell for brands. Testing and updates to…
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Best of Branded Content Marketing: 10th Anniversary Edition from Justin Kirby I know everyone is talking about content. But I urge you to take time to read the eBook, Branded Content Marketing. For a start…
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Measuring, analysing and benchmarking your social activity is essential. It highlights what you are doing well, when you need to improve, and whether you are delivering what your customers want. But in truth, social media isn’t about promoting your business at all. It’s about engaging with your community (something easier…
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Before Destiny’s Child ‘Bootylicious’ starts playing in your head… stop! I’m referring to a different sort of Jelly – the question-and-answer app launched in 2014 by Twitter co-founder Biz Stone which has already become the 76th most downloaded app in the UK. What is Jelly? Jelly…
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The way consumers purchase products has changed. The internet, and particularly social media, has transformed the ways in which consumers buy and research products. No longer do you simply walk into a shop and purchase a product you have never used before. Consumers are researching the product online: reading reviews,…
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2012 Summer Olympics in London, affectionately coined as the ‘Twitter Olympics’, saw the use of social media as a tool to bridge the gap between athletes and their fans. Social has garnered a new kind of enthusiasm around the Olympic Games, changing the way we consume and talk about…
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It’s 14th February, which means one thing… Valentines Day! Brands are celebrating in full effect, but which ones should you be looking out for? And are you getting involved? The UK population will be spending an estimated £595 million this Valentine’s Day, with many consumers choosing…
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You have built your empire with blood, sweat and tears. You have a small, dedicated team who stand by you. They love working for you, they love the culture, the hours, pay, flexibility offered and the general working environment. So who wouldn’t want to work for you? Well it seems…
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Key to any effective social media strategy is the ability to monitor what people are saying about your brand across social networks, blogs and forums. There’s a wealth of data available at your fingertips –  the challenge is how best to turn that collated data into real-time actions. We…
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Social media has been bringing humour into a somewhat dismal situation as commuters take to social media, specifically Twitter, in the wake of the London tube strikes. Surprisingly the sentiment has not been quite as negative as expected. I’m sure many of you have seen signs of chaos, with endless…
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The ever dividing gap of age generation is now so evident within the digital sphere of social media. With statistics evident of teens turning from Facebook or Twitter it’s safe to ask what the social media platforms are they turning to have or don’t…
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In our recent blog post, ‘6 social media 2014 predictions from some of the most influential industry authorities’ one of the core predictions identified for this year was to embrace the power of content. ‘All the research at the end of last year suggests that marketers know that…
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Recruiters have taken social media by the horns and well and truly learnt its power to connect them with candidates in a totally new and exciting way. Although it is bringing much success for some, it’s not for all. 2014 will be the year that, finally, recruiters globally…
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As social media, connectivity and the web in general continue to evolve and transform our lives, the crossover between social media and behavioural science is becoming ever more evident. Even though I’m not a psychologist, I found the article written by Sean D. Young on TechCrunch a…
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With London’s Social Media Week well under way, there has been engaging discussions about social media flying around all over the internet. Both individuals and companies have been getting involved in the action. Even Richard Branson has been offering his advice. We enjoyed watching…
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After our recent accolade claiming a top 10 spot in the Cision’s best UK social media blogs, I thought it would only be right to give you a little top 10 of my own. At our B2B breakfast event last week, and…
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For a couple of days now I’ve been reading City AM‘s passionate reports on my way to work, about one of the latest scandals in London’s City. This time it is nothing to do with the usual hype around investment banks, bonuses, interest rates and share prices. It is the…
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Photography has become huge, with 10% of photos in the history of the world being taken in the last 12 months! But do you know how important photos are to your online presence? by klynnetrabue. Explore more infographics like this one…
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Yesterday LinkedIn announced a feature just launched on the social network, ‘University Pages’ – essentially data hubs relating to universities and their alumni, from all over the world. So far, the new feature has been released to a seed number of universities including University of Oxford…
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Any business, alert and looking to drive natural search is already running Google+ and Facebook accounts at the moment. Facebook because people are using it and Google+ because it is this persistent beast, which is ignoring popularity and instead providing fantastic ingredients for functionality and the ability to…
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Your business is full of experts. And people who know a lot about what they do is extremely interesting to others. Some businesses are starting to move towards being an authority in what they do, to get people to buy into their expertise, rather than just telling people they are…
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Marketing for B2B companies on LinkedIn just got more interesting. At the end of this month, LinkedIn is introducing ‘Sponsored Updates’, which gives users the ability to promote updates on LinkedIn beyond their own followers or connections. In a similar style to ‘Promoted Posts’ on Facebook,…
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Content is being created…quickly and in quantity! There is a vast amount of content being created in today’s world. Content makes the internet work and every second of every day ‘we’ are creating more content. Now in 2013, 9 out of 10 marketers are using content marketing, according to the…
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Corporate communication is undergoing rapid change. As a rule of thumb, the challenge for large businesses is to maintain a genuinely personal approach to the customer, despite the sheer volume of enquiries, whilst keeping in line with the overall marketing strategy. Web solutions, intertwined with thought-through social elements provide a…
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Content marketing has received a lot of attention of late – it’s really coming to the fore for marketers, who are increasingly paying attention to its true value. I want to share with you this lovely infographic from Demand Metric, which…
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Last week Twitter announced a brand new addition to its suite of Twitter Cards – one designed solely to help brands capture leads and drive purchase. The Lead Generation Card will now enable brands to push incentives and offers directly to consumers, who by expanding the tweet will see their…
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Hashtags have become the standard way to label social media posts, not only on Twitter but also on Google+ and increasingly on LinkedIn. Monitoring hashtags is an easy way to spot a social media trend and to respond accordingly. However, it is rather unclear what kind of hashtags tend to…
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A content inventory is a bit like a labyrinth. You could find yourself deviating down many paths with little sight of the exit. And even if you are lucky enough to find the exit before being savaged by a Minotaur, there’s always a chance that you might…
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