Search results for "X"

We are immediate future

We are immediate future

Our sole focus is on social media marketing. We’re your experts. Deploying campaigns globally, for brands like Selfridges, One Direction and Thomson Reuters; across EMEA with Staples, Fujitsu, Google and Sony Electronics. And closer to home in the UK, with Princess Cruises, Mission Foods, AutoTrader and Marston’s Pubs. Official Facebook,…
Read More
Social Media Agency: Immediate Future

Social Media Agency: Immediate Future

Award-winning UK social media agency. Strategy, creative, paid, social search & AEO. Serious social that drives pipeline, revenue and brand trust.
Read More
Best practice for Facebook marketing

Best practice for Facebook marketing

Facebook has changed over the years and has become one of the more complex platforms. This can sometimes make it a tricky to maximise value from your Facebook marketing. We’ve got you covered though.   Stick with us as we take you through the best practices for Facebook…
Read More
What can Reels do for your brand?

What can Reels do for your brand?

Have you noticed that the creation of content in Reels is growing day by day? But, how should you be using it? What can it do for your brand’s social media strategy? Instagram Reels allows you to create and share 30-second videos with music, filters, and text in…
Read More
Social Snapshot – 15.09.2021

Social Snapshot – 15.09.2021

This week’s Social Snapshot is here! Let us take you to the latest Social Media updates.   ‘LinkedIn Learning Hub’ to provide a more comprehensive overview for both individuals and businesses. ‘Learning Hub’ to more users, makes 40 popular courses available for free. Find out more…
Read More
Humour gone wrong on social media

Humour gone wrong on social media

I’m the first to admit that my favourite social media accounts are the ones that make me laugh out loud. And while it’s a common thread in personal and culture account success, it doesn’t always play the same for business ones. Unlike meme accounts like tank.sinatra, betches and ladbible, brands…
Read More
Social Media Moments: Once More with Meaning

Social Media Moments: Once More with Meaning

  We’ve all explored moment marketing before, but frequently, when brands try to weave in social media to a moment marketing strategy, they often lack agility and are doing it off the cuff, resulting in average results. To elevate your social media marketing moments and ensure they’re hitting…
Read More
Supporting causes on social media

Supporting causes on social media

In the past year there has been an increasing trend of brands using their social media platforms to support various causes. Social media has shifted from a place of ideas sharing to one that educates and inspires. Supporting a good cause on social can be one of the…
Read More
Social Snapshot – 08.09.2021

Social Snapshot – 08.09.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:   Facebook is donating $3…
Read More
Is it a bird? Is it a plane? No, it’s a SUPER FOLLOW

Is it a bird? Is it a plane? No, it’s a SUPER FOLLOW

  Over the last few months Twitter have been testing out their “Super Follow” option with select creators being able to charge a monthly fee for exclusive content – think similar to Patreon or OnlyFans.   “Today we’re excited to introduce Super…
Read More
The powers of social listening

The powers of social listening

The process of social listening can be powerful for your marketing strategy if used effectively. Listening to, and monitoring the conversations happening online around businesses, products, specific conversations and much more, can help marketers create successful social content and truly get to know audiences on a more emotional…
Read More
Social Snapshot – 01.09.2021

Social Snapshot – 01.09.2021

It’s that time of the week again! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media.   LinkedIn is shutting down LinkedIn Stories LinkedIn has announced that is shutting down the Stories…
Read More
Cutting Down Your Social Copy

Cutting Down Your Social Copy

‘I didn’t have time to write you a short letter, so I wrote you a long one.’ – Mark Twain Writing short copy is much harder than waffling on for pages and this challenge is exemplified when it comes to social. The opportunity to capture your audience’s interest is…
Read More
The UK Social Media Platform Statistics in 2021

The UK Social Media Platform Statistics in 2021

Since 2004, Social Media has been growing exponentially and as of January 2021, there were 4.2 billion social media users equating to about 52% of the Global Population. This brought people and businesses closer while significantly improved communication between them. In the UK, social media ad spending is…
Read More
Social Snapshot – 25.08.2021

Social Snapshot – 25.08.2021

With social media news popping up every day, it can be hard to stay up to date. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:   TikTok launches a new parents guide…
Read More
Leading with the WHY on social media

Leading with the WHY on social media

Social media is a crowded space. Period. This means that turning out average content isn’t going to cut it; social media marketers need to be doing the most to get their ads noticed on audience feeds – and that is easier said than done. Numerous departments and business bottom lines…
Read More
A spooky social summer for retail and hospitality

A spooky social summer for retail and hospitality

Kids off school, sun is sort of out, and one way or another we are focused on a vacation of some kind. Well, according to the social data, it’s not all about sun sea and sand. In fact, Halloween is already trending. Ignoring the uptick on Friday 13th,…
Read More
Failure is Key…

Failure is Key…

… to real growth A few weeks ago we talked about the importance of trusting the process and what it means to the design team here at IF. This week I want to talk a little further about some points we hit on in that specific live,…
Read More
Don’t get caught-out by last minute Paid Media buying

Don’t get caught-out by last minute Paid Media buying

The summer month of August has always been a key month in the Ad calendar. The famous P9 period sees Back to School campaigns appear, closely followed by menu changes in pubs and restaurants, as they flip from lighter evenings to darker nights. At the same time, we start…
Read More
What metrics to track on social?

What metrics to track on social?

With so many metrics constantly popping up, the world of social media can be confusing. What should you be tracking? What’s important for your business goals? We’ll take you through the various metrics that every company or brand should be looking at, so you can stay on top of your…
Read More
Social Snapshot – 11.08.2021

Social Snapshot – 11.08.2021

  We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:   YouTube launches…
Read More
How to write an effective Facebook ad

How to write an effective Facebook ad

Having a hard time writing Facebook ad copy? The truth is that Facebook Ad copy is essential if we want our ads to convert. A lot of the time we write the first thing that comes to mind. But, if we want to write the best Facebook ad, we have…
Read More
Episode 66: Serious Social – Trust the process

Episode 66: Serious Social – Trust the process

Ep 66: Serious Social – Trust the process In this episode of Serious Social, designers Ollie Farnden and Chantal El Bikai discuss the importance of ‘trusting the process’. Tune in to find out what it is and how not trusting it will lead to erroneous results.
Read More
Employee Advocacy: time to get formal

Employee Advocacy: time to get formal

This is part two of our Employee Advocacy series. For part one, click here: https://immediatefuture.co.uk/blog/employee-advocacy-how-did-we-get-here/ We recently covered our initial findings from our Employee Advocacy webinar, sharing the insights gained from our expert panel on why there has been such a sudden rise in Employee Advocacy, and what…
Read More
Trust the process

Trust the process

Designers know more about ‘trusting the process’ than anyone else. Though what we all need to understand is, there is a process to everything that we do and without trust and patience, we can falter at the first hurdle. When it comes to ‘Trusting the Process’ on social media, we…
Read More
Social Media Design: common mistakes and how to avoid them

Social Media Design: common mistakes and how to avoid them

  On average, users post 6,000 Tweets every second on Twitter. As a Social Media Designer, standing out from the pack is crucial, and you probably dedicate a huge amount of your time to researching competitors, trawling through Facebook design groups for inspiration, or looking at the work of…
Read More
Social Snapshot – 04.08.21

Social Snapshot – 04.08.21

Another week has passed and it’s time for a new Social Snapshot. We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happenings in the…
Read More
Finding your audience on social media

Finding your audience on social media

It goes without saying that social media provides brands with the opportunity to reach their audiences in a personalised and accessible way. But with multiple channels available, targeting diverse demographics in different ways – how can brands be sure they’re focusing their efforts at the right time, in…
Read More
5 old social media approaches that work even better today

5 old social media approaches that work even better today

Back before social media was even called social media, brands were part of the conversation. Whether it was on Myspace, Flickr, Blogs, Habbo Hotel or the plethora of message boards – marketing comms was experimenting with talking direct to the customer. Now, 20 years on, the world has…
Read More
Episode 65: Serious Social – Back to old school social

Episode 65: Serious Social – Back to old school social

Read More
InstaTok… Tikagram… [Whatever, Instagram are at it again]

InstaTok… Tikagram… [Whatever, Instagram are at it again]

    Okay, okay, we get it. It’s good to take inspiration from things that are working, but clearly, these things aren’t working for others as well as they are for TikTok.   In this new instalment of “what else can we be INSPIRED from by TikTok” Instagram…
Read More
Employee Advocacy: how did we get here?

Employee Advocacy: how did we get here?

Employee advocacy has moved centre stage in social marketing. It is accelerating as a program, pushing out its messaging in all new ways and putting employees at the forefront of business promotions and campaigns. What is driving this rapid increase in employee advocacy across social media, and what can we…
Read More
How to Make Social Media Analytics to Help you Grow Better

How to Make Social Media Analytics to Help you Grow Better

Social Media has become a crucial element of digital marketing and its share of the marketing budget is expected to grow in 2021. Growing interest in this marketing category necessitates deeper, more powerful analytics. But how can social analytics benefit your business? In this quick blog, I wanted…
Read More
Tips to TikTok success

Tips to TikTok success

As of the beginning of July 2021, TikTok has had over 2.6 billion downloads worldwide and sees almost 700 million monthly active users (many IFers included!) So, it’s a no brainer that brands want to jump on the bandwagon. But, like every social media platform, sometimes it works and…
Read More
Episode 64: Serious Social – Succeed on TikTok with the IFers

Episode 64: Serious Social – Succeed on TikTok with the IFers

Ep 64: Serious Social – Succeed on TikTok with the IFers With over 2.6 billion downloads worldwide, TikTok has fast become the social media platform to be. But should brands be on there? And how do you achieve success? In this episode of Serious Social, Sophie Shaw and…
Read More
Why isn’t your social strategy converting?

Why isn’t your social strategy converting?

If you are starting in the world of social media, you may have already heard that before converting, you must set up a presence. However, it’s possible your social strategy isn’t working properly, which means the investment does not translate into the desired results. More visits,…
Read More
Social Snapshot – 21.07.2021

Social Snapshot – 21.07.2021

Another week, another Social Snapshot! It can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happenings in the world of social media with our social snapshot…
Read More
Fleeting trends

Fleeting trends

  With social media companies all seeming to blend into one nowadays, it’s interesting to note the companies who know things aren’t working and can pull the plug before any more time and resources are spent on them… Yes, we are talking about you @Twitter.   Now, this is…
Read More
iOS14 and Facebook Ads – what you need to know

iOS14 and Facebook Ads – what you need to know

Apple has recently released an update, iOS14, which is causing quite the stir with Facebook. If you’re an Apple user, then over the last few months, whenever you update or load a new app, you’ll have a popup notification asking if you are happy to share your data.
Read More
Episode 63: Serious Social – Dishing the dirt on data

Episode 63: Serious Social – Dishing the dirt on data

Ep 63: Serious Social – Dishing the dirt on data  How much do you know about the Apple push for privacy through iOS14 and the effects it’s having on Facebook ads? If the answer is “not enough”, then this podcast is for you! Tune in to…
Read More
The Death of Instagram likes

The Death of Instagram likes

No brand is a stranger to the realm of social media likes, but it seems like 2021 will be the year to kick them to the curb. While introduced to help relieve social pressure and improve mental health for its users, it’s difficult to ignore how this impacts advertising across…
Read More
Social Snapshot – 14.07.2021

Social Snapshot – 14.07.2021

We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:   Facebook adds new…
Read More
Who’s the social platform boss?

Who’s the social platform boss?

With just two exceptions, TikTok has held the lead as the most downloaded app for the past 18 months. Its growth has been meteoric and undeterred despite content concerns, data safety issues and other fun controversies. The other important aspect to note is that these downloads are likely from primarily…
Read More
Episode 62: Serious Social – Unlocking social as lockdown lifts

Episode 62: Serious Social – Unlocking social as lockdown lifts

Ep 62: Serious Social – Unlocking social as lockdown lifts In this episode of Serious Social, Katy Howell explores how societal change will impact your brand approach social media as restrictions and lockdowns start to lift. Tune in now to find out what will change, the…
Read More
How social will change as lockdown lifts

How social will change as lockdown lifts

As lockdowns ends in phases around the world, the big question is, will the habits we formed over the last 18 months stay with us or will we return to the way it was before. And on social media the changes coming in the next few months will keep brands…
Read More
Tips to keeping your social feeds fresh

Tips to keeping your social feeds fresh

For some marketers, social media marketing can be seen as slightly complex or just a quick add-on to their overall marketing strategies, with very little focus. But, with over 3 billion active social media users in the world and the average person spending just under 2.5 hours on…
Read More
Social Snapshot – 07.07.2021

Social Snapshot – 07.07.2021

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So, sit back, enjoy, and take it all in!   TikTok adds new “Shoutouts” option Do you want a personal message from…
Read More
How long should you run your paid social campaigns?

How long should you run your paid social campaigns?

Now, this may seem like a straightforward question. But in fact, this is a complex process that varies between channel, industry, audience size, objective and spend. So, if you came here for a short answer, you’re out of luck. But what we can give you is a top-level…
Read More
Privacy Policy

Privacy Policy

Let’s start by giving you the lowdown… If you’re an immediate future customer or subscriber, or just visiting our website as a business professional aged over 18*, this Privacy Notice applies to you. This brilliantly crafted notice tells you how we respect your privacy, what info we collect, why we…
Read More
Episode 61: Serious Social – Making your moment marketing meaningful

Episode 61: Serious Social – Making your moment marketing meaningful

Ep 61: Serious Social – Making your moment marketing meaningful This episode of Serious Social is all about moment marketing in social media. The people and brands that capitalise in the moments are rarely being agile and doing it off cuff. It can all be done…
Read More
Let’s Get Creative!

Let’s Get Creative!

  A few weeks ago we talked about the brand refresh, in which we touched on creative reasonings and processes. In this blog, I want us to delve a little deeper into designing with social media in mind. What it entails and how best to…
Read More
The power of social listening

The power of social listening

Half of marketers worldwide have turned to social listening to understand consumers’ changing preferences during the pandemic. 63% of social media marketers believe listening will become even more important over the upcoming year. In this quick blog, I wanted to touch on the increasing importance of Social Listening and discuss…
Read More
Our top 15 list of best practices for Facebook

Our top 15 list of best practices for Facebook

It may not be the new kid on the block, but please, no ageism here! The Facebook platform is still VERY important to the digital ecosystem, in fact, it’s top 3 according to Comscore. So we’re here to give you the checklist of your dreams! First,…
Read More
Episode 60: Serious Social – What the F? Best practice for Facebook marketing

Episode 60: Serious Social – What the F? Best practice for Facebook marketing

Ep 60: Serious Social – What the F? Best practice for Facebook marketing In this week’s Serious Social Live, Belle Lawrence covers off all mistakes you can avoid making with Facebook marketing, from not setting up a Business Manager, to getting locked out of your account!…
Read More
Instagram Algorithm – how it works and how to beat it

Instagram Algorithm – how it works and how to beat it

Do you want to have more reach on Instagram? Do you want to understand how Instagram ranks feed posts? Then you should know how the Instagram algorithm works in 2021. Now, what is the Instagram algorithm? In short, the Instagram algorithm is a mechanism that classifies content according to what…
Read More
Social Snapshot – 23.06.2021

Social Snapshot – 23.06.2021

Another week has passed and it’s time for a new Social Snapshot. We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the…
Read More
When to post on social media

When to post on social media

  Throughout 2020 and into 2021, social media has become more important than ever to stay in touch with people, find new trends and hobbies and keep up to date on current events. Brands had to thrive while undergoing rapid, unexpected digital transformation, and social marketers had to…
Read More
Episode 59: Serious Social – Author’s voice: what we’ve learned from our new report, the CMO outlook report?

Episode 59: Serious Social – Author’s voice: what we’ve learned from our new report, the CMO outlook report?

  Ep 59: Serious Social – Author’s voice: what we’ve learned from our new report, the CMO outlook report?  In this week’s Serious Social Live, Colin Jacob is joined by Graeme Stoker, Integrated CX Senior Campaigns Manager at NUTANIX and contributor of our CMO Outlook Report,…
Read More
The continual rise of Tiktok.

The continual rise of Tiktok.

The last year or so, while we have all been stuck working from home due to the pandemic, Tiktok has slowly taken over, well, the world. We have seen many brands jumping on the bandwagon to create content for the platform, enabling them to target a more youthful demographic and one…
Read More
Social Snapshot – 16.06.2021

Social Snapshot – 16.06.2021

Another week, another social snapshot. We know it can be hard to stay up to date with the social media news popping up every day. Stick with us as we take you closer to the world of social media and everything you need to know.   Twitter experiments…
Read More
On the ball: reactive marketing to everything all of the time

On the ball: reactive marketing to everything all of the time

That title is a nod to Bo Burnham’s Inside, the comedian’s latest special on Netflix, in which he spends a hefty amount of time discussing the effects of social media. His song Welcome to the Internet covers how there’s a little bit of everything for everyone, good and bad, and…
Read More
The long and short of it 

The long and short of it 

Last week saw the launch of our Technology CMO Outlook Report. Alongside Copy House, we put the flesh on the bones of the normal benchmark reports and brought to you in-depth interviews from the CMOs of some of the biggest names in tech. On Friday, we were live with…
Read More
Episode 58: Serious Social – The long and the short of it

Episode 58: Serious Social – The long and the short of it

  Ep 58: Serious Social – The long and the short of it To celebrate the launch of our Technology CMO outlook report, Katy Howell joins forces with co-author, Kathryn Strachan, MD at Copy House, to share highlights from interviews with technology marketers and talk about…
Read More
Clever Ways to Use a Carousel Ad

Clever Ways to Use a Carousel Ad

We can’t lie to you. As a social media agency filled with creatives, we are often faced with the hard truth that our creativity needs to live within the borders set by the social media platforms. And while we’re up for the challenge of making the most impactful…
Read More
Social Snapshot – 09.06.2021

Social Snapshot – 09.06.2021

  Another week, another Social Snapshot. It can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:…
Read More
Find out how tech CMOs from prominent brands like Adobe, Worldpay, Siemens, and SAP shape the future of marketing.

Find out how tech CMOs from prominent brands like Adobe, Worldpay, Siemens, and SAP shape the future of marketing.

Find out how tech CMOs from prominent brands like Adobe, Worldpay, Siemens, and SAP shape the future of marketing.
Read More
Let Us Go… Freshen Up

Let Us Go… Freshen Up

Who doesn’t love a refresh? Be it a new hairdo or a colourful wardrobe? In this case, I’ll be talking about our brand refresh – a labour of love for almost 8 (yes, e i g h t) months. Taking what we already had, simplifying it, and bringing out the…
Read More
Understand the conversation, then join in!

Understand the conversation, then join in!

Brands, we hear your plea… you want better engagement and higher conversions, right? What’s the secret [BBQ] sauce? It’s the consumer data. In social, there are billions of consumers chatting about everything under the sun, so you just need to listen, interpret the data and use it to…
Read More
Episode 57: Serious Social – Sizzling stats and what to do with them

Episode 57: Serious Social – Sizzling stats and what to do with them

  Ep 57: Serious Social – Sizzling stats and what to do with them It’s BBQ season! And we’ve uncovered some sizzling opportunities for brands who want to reach the grilling parties – from equipment to meat-free choices, Brandwatch has come through for us and we’re…
Read More
6 steps to social media success

6 steps to social media success

Social media is not a walk in the park. Any marketer can tell you that. There’s a lot of strategic thinking and planning that goes on behind the scenes (stating the obvious I know). But as brands continue to jump onto the social platforms, and sometimes ALL…
Read More
Social Snapshot – 02.06.2021

Social Snapshot – 02.06.2021

Another week, another Social Snapshot! We know it can be hard to stay up to date with the social media news popping up every day. Stick with us as we take you closer to the world of social media and everything you need to know.   Instagram extends Reels…
Read More
Trust your designers

Trust your designers

Building a relationship between you and your design team is imperative to creating social content that leaps off the screen and becomes ingrained in users’ minds. You should trust your designers to know what they are doing and keep the clients’ best interests in mind.  In…
Read More
Episode 56: Serious Social – A rapid-fire discussion of how to brief for social media

Episode 56: Serious Social – A rapid-fire discussion of how to brief for social media

  Ep 56: Serious Social – A rapid-fire discussion of how to brief for social media Crafting thumb-stopping social creatives is hard, but it’s even harder if your briefs are too vague, or even worse, too prescriptive. IF Account Manager Laurens Grisel is joined by Digital…
Read More
Inclusion and diversity are here to stay

Inclusion and diversity are here to stay

Welcome to the new 20s, where not taking action or being silent are no longer options for organisations. The importance of inclusion and diversity is here to stay. There is no room for brands to sit back and act passively. Why? Well… consumers are becoming more demanding and…
Read More
Social Snapshot News Roundup – May

Social Snapshot News Roundup – May

Hello and welcome to our latest Social Snapshot News Roundup! Let’s dive right in:   Clubhouse – the uber popular social audio app – launched its Android version this month, bringing with it one million new users, and a million more are sitting on the waitlist. The app…
Read More
Effective content marketing strategy

Effective content marketing strategy

We live in a digital era and there are billions of internet users worldwide. That means there are lots of opportunities for brands to engage with their audience and achieve business growth. One of the most effective methods for spreading brand awareness and attracting new customers is through content marketing.
Read More
The three D’s that transform your boardroom social media impact reporting

The three D’s that transform your boardroom social media impact reporting

Why isn’t anyone advocating storytelling reporting to your own boardroom? As we emerge from COVID-19, boardrooms are scrutinising their post-COVID recovery plans. Budgets and ROIs are being assessed to determine if they’re investing in the right areas to deliver the required business impact, at the speed needed. There is an…
Read More
Episode 55: Serious Social – Proving the value of social to your boardroom

Episode 55: Serious Social – Proving the value of social to your boardroom

  Ep 55: Serious Social – Proving the value of social to your boardroom Are you getting questions from the boardroom around the impact and value of social media? Are you being challenged on your reporting? Are you being pushed whether it contributes meaningfully towards business…
Read More
Trust the process.

Trust the process.

  As a designer, trusting the process is second nature. We have to work on specific elements, gradually building them up slowly and methodically until we get the final product. This is something that can make or break a design team, making sure that everyone has confidence in their…
Read More
Social Snapshot – 19.05.2021

Social Snapshot – 19.05.2021

  We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot.   Pinterest shares…
Read More
Episode 54: Serious Social – Stop whispering into the void

Episode 54: Serious Social – Stop whispering into the void

  Ep 54: Serious Social – Stop whispering into the void The way brands interact with their audiences on social media has noticeably changed. Consumers are demanding more and will no longer put up with a lack of response or engagement from brands. Whether you’re scaling…
Read More
Rules of engagement for social

Rules of engagement for social

If you need some practical tips about community engagement on social, you’ve come to the right place! Audiences, whether in B2B or B2C are very unforgiving when it comes to how brands engage with them – more than ever, we want brands to be fast, human, clear and concise when…
Read More
5 social media blogs you should be following

5 social media blogs you should be following

Any social media marketer knows that working in the platforms every day isn’t enough to qualify themselves as a subject matter expert. With algorithms and channel functionalities changing by the hour, social media marketers need to be reading industry blogs and following platform news to stay ahead of…
Read More
Social Snapshot – 12.05.2021

Social Snapshot – 12.05.2021

Another week, another social snapshot! We know sometimes it can be hard to stay up to date with the ever-changing world of social media. We’ve got a round-up for all of the latest happenings on social media. So, sit back, enjoy, and take it all in!   Clubhouse…
Read More
Stats to help you define your social customer journey

Stats to help you define your social customer journey

Social skips its way through the whole customer journey, impacting various touchpoints, from awareness right through purchase into advocacy. More importantly, you need to map the journey, in detail, if you hope to be able to deliver a consistent and much-needed customer experience. And you do need to…
Read More
Episode 53 – Serious Social: The customer journey on social resembles a Jumanji map

Episode 53 – Serious Social: The customer journey on social resembles a Jumanji map

  Ep 53: Serious Social – The customer journey on social resembles a Jumanji map Yes, we think your social customer journey is like the map in Jumanji, welcome to the jungle. In this episode of Serious Social, Katy Howell makes no apology for drawing parallels…
Read More
Social Snapshot – 05.05.2021

Social Snapshot – 05.05.2021

Another week, another social snapshot. We know it can be hard to stay up to date with the social media news popping up every day. Stick with us as we take you closer to the world of social media and everything you need to know.   Facebook launches…
Read More
How to drive MQLs and SQLs through social media?

How to drive MQLs and SQLs through social media?

If you’re being challenged to deliver SQLs this year, then this blog is for you – and there is a video about it on our Facebook channel too, here, if you prefer watching a video, to reading a blog. Last week’s Serious Social Live saw me take…
Read More
Episode 52: Serious Social – How to drive MQLs and SQLs through social media

Episode 52: Serious Social – How to drive MQLs and SQLs through social media

  Ep 52: Serious Social – How to drive MQLs and SQLs through social media In this week’s Serious Social Live, Colin Jacobs will be exploring how to drive sales qualified leads through better marketing qualified leads on social media. Tune in to discover what a…
Read More
Best Instagram hashtags in 2021

Best Instagram hashtags in 2021

Hashtags remain one of the most effective ways to generate engagement on your Instagram posts in 2021. A report says that a post with at least one hashtag averages 12.6% more engagement than posts without any. So, it’s worth including them in your content strategy. They can…
Read More
Social Snapshot – 28.04.21

Social Snapshot – 28.04.21

It’s that time of the week again – time for your social snapshot! Grab a coffee and stick with us as we take you through our weekly roundup of everything you need to know about what’s new on social media   Twitter launches an initial test of ‘Professional…
Read More
Updates in the [club]house!

Updates in the [club]house!

    Clubhouse has given us all a little peek into some recent updates that will be happening to the app. These include the beginning of Android testing and higher quality audio.   First off, when checking out someone’s page, you’ll now be able to see any upcoming…
Read More
Cultural change in a remote working era

Cultural change in a remote working era

“Change is popular when someone else is doing it, but when it comes to changing ourselves, not as many hands are raised.” Yesterday, I had the opportunity to attend DigiConf 2021 and was struck by a session from Malin Liden on cultural change during a pandemic. Who even…
Read More
Social Snapshot 21.04.2021

Social Snapshot 21.04.2021

Another week, another social snapshot. Sometimes it can be hard to stay up to date with the constantly changing world of social media! Stick with us as we take you closer you through our weekly roundup of everything you need to know.   Facebook letting users transfer posts…
Read More
Are you tuned into our Serious Social Podcast?

Are you tuned into our Serious Social Podcast?

You’ve probably noticed our Friday Serious Social episodes on your feeds, where each week we report updates on the latest and greatest happening in social media, feature in-depth insights from various sectors, host interviews with thought leaders and discuss the different ways to break the social boring. But…
Read More
Episode 52: Serious Social – Culture Eats Social for Breakfast

Episode 52: Serious Social – Culture Eats Social for Breakfast

  Ep 52: Serious Social – Culture Eats Social for Breakfast Social has turned what was once opaque to clear glass. as employees’ tweet and snap and Tik Tok their view of your business. It means your leadership is centre stage, your practices under scrutiny and…
Read More
Reddit wants to join too!

Reddit wants to join too!

  In an update that doesn’t come as a shock… although has me going “hmmmm??” Reddit is currently testing out its own Clubhouse-style audio social. However, the most notable difference is the voice chat feature being available to moderators, and also subredditers who purchase a “power-up” subscription.  …
Read More
Social Snapshot -14.04.2021

Social Snapshot -14.04.2021

Another week, another social snapshot. With social media news constantly popping up, it can be hard to stay up to date. Stick with us as we take you closer to the world of social media and everything you need to know.   LinkedIn introduces a new ads guide…
Read More
Crafting copy for social – the inside track

Crafting copy for social – the inside track

Well, we could simply say… research, plan it, write it, check it, check it again, post it. But there’s really much more to writing for social media than many people think. Here are our top tips, and what not to do! First Thought What is the first thing, or the…
Read More