Social media platforms Immediate Future

Social media platforms

Learn how brands need to adapt to BeReal.

Take a look at the latest happening in the world of social media on our weekly social snapshot!

When it comes to promoting your brand on social, hashtags can be a key way to drive views, likes, and shares.

Top Metrics for Paid Media Campaign Performance

It’s that time of the week again! Take a look at the latest happening in the world of social media: WhatsApp adds new privacy tools WhatsApp has announced additional features for more privacy, protection, and control for users. Find out more here. And YouTube is adding features…

Instagram never stops to surprise us, and users have complained about its updates for a long time now. In today's blog, we explore the latest updates about Instagram.

It’s that time of the week again! Take a look at the latest happening in the world of social media.

Take a look at the latest happening in the world of social media in our weekly social snapshot.

The B2B buyer journey is becoming more complex than ever before. Multiple stakeholders and buyer influencers are at the heart of any purchasing process for businesses – and for B2B social, the breadth of audience that can be influenced is growing. The challenge for those looking to sell over social…

Social media has already become an influential virtual space, that is incorporated into the purchase funnel and plays a vital role in advertising your brand. We look at what role Social Media plays in this Purchasing Journey for B2C customers.

Meta hosted a pretty great and insightful webinar last week, Culture Codes: How Platform Native Advertising Builds Brands with Humanity and I wanted to take a moment to go through it a little bit and share some of my thoughts.

Take a look at the latest happening in the world of social media in our weekly Social Snapshot!

It’s that time of the week again! Take a look at the latest happening in the world of social media: Instagram tests a ‘Notes’ shelf The platform adds a Notes shelf into your IG Direct inbox, where you can post status updates, or whatever you wish, to be shared with…

Are you looking for a way to improve your copywriting? In this blog, we help you with everything you need to know about copywriting and how to create awesome copy to boost your rankings and satisfy your audience at the same time.

Finding your target audience can be the easy part, but getting them to engage, click and follow is a whole other process.

Take a look at the latest happening in the world of social media on our latest Social Snapshots.

Branded Likes, coming to a Twitter near you.

Discover some of the basic social media tips you need to know to succeed in today’s crowded, high-noise social media landscape.

Take a look at the latest happening in the world of social media in our weekly social snapshot.

TikTok is becoming the new gold for Marketing, find out 5 accounts Marketers should follow.

Chirp was Twitter’s first ever developer conference and was launched in 2010 - which was cancelled shortly after and their last live dev conference was in 2015.

Have a look at the latest happening in the world of social media through our social snapshot!

Discover how to make visuals for social media go the extra mile and stand out from the crowd!

Instagram has launched a new feature that allows you to pin posts to the top of your Instagram profile!

Take a look at the latest happening in the world of social media.

Discover these 8 easy steps that will allow you to create an effective Social Media Strategy.

We have a look at some shows all marketers should watch to be better at our work.

With so many social media news popping up every day, it can be hard to stay up-to date. We’ve got you covered – take a look at the latest happening in the world of social media: Twitter adds audio translations for visually impaired users Twitter announces a new Accessibility section…

Take a look at the latest happenings in the world of social media with this week’s social snapshot

Hulu lets independent artists and studios go wild with their logos for truly outstanding idents.

Learn how to create the best hashtag strategy for your Instagram account.

It’s happening again. Instagram is testing a new algorithm and it will completely change the way followers will consume the content on this app bringing videos more to the front and centre of the platform screen, changing the feed layout. Let’s go through the new Instagram layout update. With reels…

Are you looking for better ways to humanize your brand? It can be all too easy to just post on IG about your product or service and see the engagement flag. I think it is important not to lose sight of the human element and spotlight the creative talent behind…

With social media platforms always on the move, marketers are constantly looking to find smarter ways to tap into the potential of utilising influencers. A recent survey has explored the latest trends within the influencer marketing space and how this will change the digital world: Social commerce…

There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot 👇 Instagram tests NFT (Non-Fungible…

TikTok is an entertainment platform powered by communities that drive culture and commerce. This platform’s mission is to inspire creativity and bring joy. It’s a once-in-a-lifetime entertainment force that is changing the way content and media are created and discovered from a creative perspective. It’s no wonder that 66% of…

Don’t we all love a pinned post? It’s the first thing anyone will see when they go to check out your Twitter profile (instead of all the gif responses and silly late night musings.) It’s the perfect post to let people know what you’re about, where they can contact you…

Ever posted a video to TikTok to see it sink like a stone? Well, worry no more! TikTok just shared an article with helpful tips and tricks on how to get the most out of your posts, which I thought was worth taking a closer look at.

Have you ever thought about why some companies have success advertising on social platforms and some don’t? What is the first step to improving the effectiveness of social media advertising? In today’s blog, we discuss how to set a realistic social media marketing budget and how this can help you…

Have you noticed how many blogs there are around? The answer… a lot. Meaning that being seen is getting complicated. Content creators are putting more and more effort into their publications, and positioning the content of a blog is no longer as simple as it was a few…

There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot: TikTok launches ‘Interactive…

Our mantra is “Breaking the Social Boring”, so when we heard Onalytica was hosting a webinar on just that, we had to take part. As part of an Onalytica expert community series, we joined a group of social media experts to explore how to create less boring content. Our own…

It’s that time of the week again! Take a look at the latest happening in the world of social media: YouTube adds a new option for automated captions YouTube has taken a new step in improving the use of subtitles in its app by adding automated captions.

With so much social media news popping up every day, it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻 Snapchat adds YouTube link…

It’s that time of the week again. Take a look at the latest happenings in the world of social media through our social snapshot: Instagram is introducing Favourites and Following, two new options to choose what you see in your feed. Instagram has launched a new algorithm-free, chronological…

Internet and social media have transformed consumer habits and allowed us to easily shop and gather information from a global marketplace. 50% of customers share their reviews and service experiences online and it is now expected for brands to use social media as a customer service channel.

There’s no doubt that engaging an agency to support on your social media efforts can have countless positive effects on your business – you can tap into subject matter experts, leverage a team of experienced creatives, and deliver thumb stopping campaigns (to name a few). But finding a…

The first thing you want to do is to create a cool animated gif! If you’re anything like me, you love a good bit of animated text. All those colours and fonts and sparkles and… Sorry, where was I? Ah yes, creating your own animated stickers for Instagram. …

With so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media: Twitter adds a new option for creating GIFs Twitter…

Social media is everywhere and it has become one of the primary marketing channels over the last two decades. We are looking at StatusBrew which has shared significant social media stats that marketers should know in 2022. Facebook Statistics 2022 With over 2.8 billion monthly…

TikTok is no longer a platform just for young people looking to have fun or to find a new dance challenge. It has now become the place where, every day, millions of people decide to make a purchase. It is proven that this social media channel is one that generates…

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know 👇 Twitter’s working on another creator monetization option. Twitter…

It’s quite common for brands and organisations to bring their A-game on social media to celebrate and support International Women’s Day with heartwarming messages and campaigns. However, this year, a Twitter bot was responsible for exposing the salary gap that exists within organisations that claim to support women and gender…

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot 👇🏼 TikTok has added…

Imagine a world free of stereotypes, discrimination, and gender bias. An inclusive world where diversity is valued and celebrated! March 8th is International Women’s Day – one of the most important days of the year for individuals, organisations, and communities to celebrate women’s achievements, raise awareness about gender’s equality and…

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With so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media: Pinterest celebrates Women’s History Month by launching a new…

It’s that time of the week again. Have a look at the latest happening in the world of social media through our social snapshot: Facebook launches Reels globally. Meta is launching Facebook Reels in more than 150 countries. These new features include Remix and sharing to Facebook Stories.

Not long ago, marketers wondered if their brand had to be on social media. Today, we know the answer is a big YES. So now the question is… which social media channel should your brand be on? How can you choose the most suitable social media channel for you? Very…

Crafting thumb-stopping social creatives is hard, but it’s even harder if your briefs are too vague, or even worse, too prescriptive. Today, we’re taking you through the do’s and don’ts of briefing for social media, with an example of how we approach briefing as well. But first! What is briefing?…

There is so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: Twitter adds a ‘Super Followers’…

Most marketers would agree that social media can have a big impact on brands and businesses. But the first step you need to take is setting up the right goals for your campaign. A social media goal is what you want to achieve within your activity as a marketer. It…

Is your social media strategy ready for the new normal? How will societal change impact your brand approach to social media now that restrictions are ending? Due to the pandemic, the last two years meant a drastic change in our social behaviour and, inevitably, we adopted new habits,…

While the act of buying and selling social media accounts is nothing new, we recently stumbled across an account on Instagram that was blatantly selling its account ownership over their stories and it got us thinking: what are the dangers in doing this, and why isn’t it more common?…

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know… Instagram adds new poll options for Instagram Stories. Instagram…

Instagram is currently testing paid subscriptions with a small group of creators in the US giving them exclusive access to content and features such as subscriber-only Lives and more. In this blog we’ll take a look at some of the features which could become the future of Instagram.

We all love a good avatar, right? And TikTok is no exception. A few days ago, Matt Navarra tweeted a little sneak peek at some new TikTok features, with one being customisable avatars; ⚡️ New TikTok Features Thread1. TikTok is working on a…

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot 👇🏼 Twitter is launching its NFT…

When creating strategies for specific platforms, we marketers will always ask the same questions; which audience is on that platform? What content do they want to see? And what are their expectations? To help us, Twitter has released a new report “#RealTalk” that explores how brands can…

Brands in the food industry, are you still relying on recipe content and fancy photos of your food to generate engagement? This is especially important if your marketing strategy needs to encompass B2C as well as B2B – we’re here to remind you that you’ll need to do more to…

Do we all know that video is one of the formats that work best when connecting with your audience on social media? Yes. Are all brands making the most of this content format? Probably no. Now, we have already explained what Reels can do for your brand,…

With so many social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: TikTok adds insights on…

Before we begin, I need to ask you a simple yet divisive question. How much do you care about the look of your Instagram profile? The answer to this has changed over the years, being crucial in the early days where people would comment on the aesthetic of your profile…

As marketers, we’re programmed to reach our target audience at every opportunity we can think of. But as an end user, there’s nothing more annoying than consistently being spammed by ads and messages that 1. You’ve already seen or 2. Aren’t relevant to you. So how do marketers serve ads…

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social and get yourself up to speed with our social snapshot:…

Social media has evolved and will continue developing throughout the years. So, let’s talk about some of the social media trends we expect to see making waves in 2022: The “creator economy” Over the past decade, big online platforms such as Facebook, Snap, TikTok…

Does your brand need to change perception through design or communicate sustainability values on social? Then keep reading this blog or watch this episode of Serious Social to discover best practices when it comes to design on social. Changing how your brand is perceived…

Well, it was only a matter of time before LinkedIn joined in on the audio social bandwagon, and why not? With more businesses using LinkedIn for live streams and webinars (thanks pandemic), it only makes sense to have their version of Clubhouse. Statement from LinkedIn:…

A new year, a new Social Snapshot! Join us as we take a look at the latest happenings in the world of social media, from the end of 2021 and the first few days of 2022… Instagram will be focused on two key themes in 2022 –…

It’s 2022 and people around the world are setting their resolutions for the new year. If you’re aiming to make this year more productive on social, here are a few simple New Year’s resolutions that can help you improve your brand’s presence. Creative visuals With visual platforms…

So that’s 2021 done! What a year it has been. We have seen a lot of the world come back to some ‘normality‘ (whatever that means!). We have also seen a huge shift to a more social-first mentality as we come to terms with this new…

We’ve almost made it to the end of 2021, and what a year it has been! Before we dive into the mulled wine and mince pies, we’ve got one last round-up for all of the latest happenings on social media this past week. Twitter tests new creative…

It’s that time of the week again. Have a look at the latest happening in the world of social media through our social snapshot: Twitter adds auto captions for video uploads Twitter has announced that all videos within tweets will have auto captions, providing more ways…

Everyone loves social media, and China is no exception. With over 931 million active monthly users, it is the largest social media market in the world! However, in China, social is nothing like what you and I are used to. The platforms are different, with advertising, algorithms, and influencers…

With so much social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Check out the latest happenings in the world of social media with our social snapshot Instagram adds the option…

As you may have noticed, all the social media channels are in constant competition to become the platform with the most active users. Or to be the first to launch some new functionality on the market that, if successful, will be copied by other companies. In September 2021, TikTok reported…

Today we’re looking back at old school social. Asking what worked in the past in the world of social media and how it might work again in today’s new landscape. What can we learn and how can we go back to benefit the future? A couple of years ago, social…

Marketers, it’s that time of the year again. With less than a month until New Years, we’re looking ahead at trends that will dominate in 2022 on social media. TikTok remains the biggest influence on social In 2020, TikTok was the world’s most…

It’s that time of the week! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media TikTok is testing a new ‘Business Registration’ TikTok business profile managers are now able to access the…

There have been some rumblings over at YouTube these past few weeks, with rumours circling that they will finally be giving the axe to the dislike button… With rumours turning out to indeed be true, this update will be rolled out site-wide within days! DUN DUN DUN Like any other…

With so many social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: YouTube enables reusing…

It’s that time of the week again! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media Twitter rolls out improved labels for misinformation To help users be better informed, Twitter is…

With over 1 billion monthly active users and more than 2.6 billion downloads worldwide, I think we can all agree that TikTok is massive. Within the app, users are faced with a wide range of opportunities to create and share content, which has got many organisations thinking…

It’s that time of the week – time for your social snapshot! We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world…

Ho-ho-ho…It’s nearly that time of the year! There is no doubt that festive seasons are a perfect time to take advantage of social media and create some awesome marketing campaigns to remember. Here are a few ideas on how to make a Christmas campaign that will capture…

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: Facebook’s ‘Meta’ name change…

When you work every day in social it’s easy to think the whole world is about social. Of course, it isn’t. In fact, social is leaky and gets everywhere touching all your channels and melting into all your campaigns. You should consider social as the oil in your…

Spooky season is the perfect time to start creating engaging social content that grabs your audience’s attention. There are many reasons why you should consider a Halloween campaign as a marketer, but let’s stick to the obvious one – it’s a significant event that’s celebrated worldwide. Although the…

It’s that time of the week again – time for your social snapshot! We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the…