X Immediate Future

Tis the season for Spooktacular festivities!

Are you like me? Do you enjoy, nay, LOVE, Halloween season? It is by far the most enjoyable season (don’t @ me, I *will* fight you!) I absolutely love seeing the amount of creativity that goes into costumes, make up and media. I mean, even coffee get’s the spooky makeover!…

Social Snapshot – 07.10.20

Cross-app communication, Instagram’s 10th birthday and Facebook’s new Groups feature – it’s been a busy week, so let’s dig in today’s Social Snapshot: Facebook introduces cross-app communication between Messenger and Instagram Facebook announced it will begin rolling out new functionality, allowing Instagram and Messenger users to communicate…

The power of a connected network

Entrepreneurs rightly state that employees are our biggest and most valuable resource. Yet many businesses are not unlocking the potent potential presented by social media. As business leaders start to scale the upper echelons of industry, they understand the importance of having an inside-out voice. Thought leadership or opinion piece…

Episode 30: Serious Social – Why businesses not utilising staff’s social media profiles is a key business fail

Episode 30: Serious Social – Why businesses not utilising staff’s social media profiles is a key business fail Given our need to be more authentic in a world fuelled by mistrust, employee advocacy is more important than ever. Businesses need to start utilising their employee’s…

Becoming Active Participants in Social Media Content

In this current state of lockdown and self-isolation, brands have embraced the use of more profound and impactful interaction with their communities and fan bases over social media. Lately, we’ve seen a lot of brands using techniques that involve and engage their users; requesting them to ‘tap’ on gif…

Social Snapshot – 30.09.2020

It’s been a big week for social media news, with lots of new features and insights! So we’ll get right to it… LinkedIn adds new warnings LinkedIn has added a new feature to the platform which sends users prompts over inappropriate content and those that go against its…

Why is there no official social media how-to guide?

You know the question – anyone working in an agency that specialises in social media has heard it before. Do you have a quick social media guide I can send through the company? Or Is there a one-sheet with all of the image sizes for each platform? You understand why…

What all marketers can learn from the travel industry right now

We all yearn for information. Whether it’s improving our wellbeing, how we behave as humans, evolving as a businessperson or insight that can propel our businesses to greater heights, we can’t get enough of it. Audiobooks, podcasts and vlogs are fostering never before seen traffic numbers. Metaphors are drawn…

Episode 29: Serious Social – with Milly Youngman

Ep 29: Serious Social – with Milly Youngman In this episode of Serious Social, Katy Howell is joined by Milly Youngman, social media manager across multiple Travelopia brands, to discuss how Milly spins many social media plates whilst maintaining a strategic approach in the challenging…

How to enhance your online event through social media

2020 has led to countless changes across the board – and for marketers, one big pivot has been with events and in-person activations. With new restrictions announced just this week, it looks like events will continue to happen online for the foreseeable future. Here are…

Social Snapshot – 23.09.2020

It’s been a big week for social media news, with lots of new features and insights! So we’ll get right to it… Facebook removes text restrictions Good news for all marketers! Facebook has announced it’s removing the restrictions on ads that are too lengthy in text, in the main…

AR and VR brought to you by Facebook!

Facebook recently had a showcase event in which they provided an overview of their latest advances in VR and AR which include; Project Aria Facebook’s take on “smart glasses” – which, by the way, will be a pair of Ray Ban’s – is currently being tested by employees to iron…

Episode 28: Serious Social – Why do keep reinventing the wheel?

Ep 28: Serious Social – Why do we keep reinventing the wheel? In this episode of serious social, Katy Howell and CJ get right under the skin of the misinformation shared about social media marketing. You’ll hear how the past is the key to unlocking…

Going back to the craft to make the magic happen in social

We’ve been honing the craft of marketing for over 100 years. Yet with the arrival of social, it seems much of what we learnt has been thrown out in favour of shiny new toys. We crave likes and engagement and followers like never before, whilst ignoring the need for the…

How insurance is navigating the pandemic on search and social

There are no shortcuts to achieving sustained marketing success!

If anyone tells you otherwise, I would strongly question their credentials and motive. For years we’ve seen flash in the pan speakers pedal false philosophies portraying a vision of quickfire success by adopting a simple tactic. At times that involved people positioning social media as the great hope – but…

Social snapshot 09.16.2020

Out of time to catch up on social media news? We’ve done the work for you with our Social Snapshot – collating the biggest news of the week: Oracle confirms Bytedance-TikTok partnership in US The big news this week is Oracle confirming it has secured a Bytedance-TikTok…

Ep. 27: Serious Social – Cracking the branded community code

Ep. 27: Serious Social – Cracking the branded community code This year more than most, online communities have sprung up for all sorts of people to connect with each other. Brands are keen to get in on the action, looking to build branded communities. In this session,…

Christmas is saved with Twitter’s Holiday Hub

We know it’s technically still too early to talk about Christmas, but in the world of marketing, Christmas usually starts in July – and this year it was even earlier! (See Katy Howell’s Christmas in July Serious Social for all the facts and figures about what…

Ep 26: Serious Social – Don’t make a boob being brave

Ep 26: Serious Social – Don’t make a boob being brave Social is all about being brave. So, in this episode of Serious Social Live, Associate Director Belle Lawrence gives some examples of brand bravery and gives away some best practice tips on avoiding mistakes! If…

Blunders to avoid when being brave

Our purpose at IF is to break the social boring – what does that take? Bravery. Courage. AND preparation. The campaigns you see out in social which tackle taboos or hit a topic head-on – and then succeed – they’ve taken time to prepare, to look at what the possible…

Are Reels the Real Thing?

Much like Vine before it, TikTok exploded onto the social media landscape – with an estimated 500 million users across the globe today. Naturally, a slice of that pie is up for grabs and Facebook jumped in with Instagram Reels in August (though some were seeing a different, earlier version…

The only advice you need to know on being authentic on social

It drives me mad when our industry talks about brands being authentic. It is thrown around on social posts, videos and blogs – like a sticking plaster you can slap on a brand to make it all better. It perpetuates the illusion that to be authentic, you just need to…

Social Snapshot 09.09.20

For this week’s social snapshot, we’re bringing you the top social news that’s on our radar (and feeds). It’s been a big news week, with lots of features, programs and insights guides. So, let’s jump straight in! Some users are now able to view Instagram Stories on Facebook…

Should B2B brands be on Instagram?

Despite the success that B2C organisations have seen, B2B companies have been dragging their feet when it comes to Instagram. And we get it. Starting, managing, and maintaining an Instagram account takes a lot of resources. Not only does the messaging need to be on point, but the feed and…

View your Instagram Stories… On Facebook?

You read the title correctly, some Facebook users have been allowed the option to choose if they want to view Instagram stories on their Facebook feed. The Instagram Story spears on your Facebook Stories feed with the IG rainbow border to differentiate from Facebook’s own Stories. Matt Navarra shared a…

Twitter Lists and how to use them

In the world of social media marketing, Twitter Lists are important. Brands, businesses, and marketers alike use Lists for various reasons. They can be public or private and can provide you with lots of relevant information that ultimately helps you be the best you can be.

Social Snapshot – 02.09.2020

A lot has happened in social this week. Whether it’s a new feature, guide, or masterclass, it’s something you need to know! Stick with us and you’ll be up to speed in no time… LinkedIn publishes new guide. Many marketers, especially B2B businesses, use LinkedIn ads but may…

Brand: “Where, and how, should we be spending our Social Media budget?”

It’s a frequently asked question framed at us by boardrooms and marketing directors. More often than not it comes from the senior-most person in an organisation. People who wish to sense-check what the brand is doing on social and validate past spend versus future investment. We’re frequently asked to address…

Episode 25: Where should boardrooms and marketing directors invest their precious social media budget?

Ep 25: Serious Social – Where should boardrooms and marketing directors invest their precious social media budget? Too many businesses start their social media marketing journey with a pre-conceived idea of the number of posts they need, the frequency with which they need to appear,…

Woah, woah woah, mysterious social

Often, when explaining what we do for a living, social media managers will be met with blank stares, frowns and pleasant smiles with an “oh, sounds complicated!” comment. This is usually because social media users aren’t at all aware of how channels work, and how we have to figure…

Social Snapshot – 26.08.20

New features galore this week – join us as we go through all the tools you’ll be playing with in coming months with our Social Snapshot: Instagram has replaced Nametag Codes with QR Codes to quickly connect users Back in 2018, Instagram launched what it called ‘Nametag…

Brands who claim an appetite for bold content are just virtue signalling!

We’ve all sat in brainstorms where detractors find reason or cause to not do something. The naysayers who police everyone and everything despite never being asked to do so. They’re also the people who never find a solution to the myriad of problems they’ve erected in front of every good…

There are brand consequences to the shifting consumer on social

Last week I had the pleasure of talking with Neville Hobson, the Director of Digital Marketing at Internet Society, about all things social media (you can listen to the pod or watch the video). First off the bat was the topic of trust. We’ve blogged…

Episode 24: Building trust in innovations and the future of social with Neville Hobson

Ep 24: Building trust in innovations and the future of social with Neville Hobson In this episode of Serious Social, Katy Howell is joined by Neville Hobson, award-winning blogger and podcaster, to discuss the challenge of building trust in innovations and the future of social.

Get out of your content rut!

When it comes to creating content for your social channels, many marketers can get in a rut – producing the same content over and over and cross-channel posting. For some, this works. But for others, it may bore your followers and lack engagements. So, what can you do…

Social Snapshot 19.08.2020

A lot happened this week in social, so we’ll get right to it. TikTok continues to gain rapid momentum and the social giants are trying to keep up, so we’re seeing a lot of advancements in AR functionality. Moreover, the upcoming US Presidential Election has led to significant…

Engage your audience where they are

Successful social media campaigns are achieved not by a single “viral” tweet, but by experience, understanding and preparation – there are SO many hurdles that social media marketers have to leap, and often because social is seen as “easy”. We’ve got news for you, it’s not!…

Episode 23: Fiction or Friction

Episode 23: Fiction or Friction As the world changes, everyone is reconsidering touchpoints and changing their behaviours – in both reality and virtually. Yep, marketers, you need to think about your digital touchpoints and sort out your customer journey on social. In this episode of…

Twitter replies: putting a limit on your conversation

Twitter is rolling out new settings that will allow all users to control who can reply to Tweets. It’s a feature they tested earlier in the year, but now we’ll all be able to start limiting who replies to our content. So, what does this actually mean? We see two…

Social Snapshot – 12.08.2020

Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know… Pinterest rolls out skin tone search & AR. Pinterest has expanded its Skin Tone…

Why your social customers are dumping friends for fun

OMG! Have you seen the latest lockdown content from Nike? Wow! Now this is the content we need to entertain us. https://twitter.com/Nike/status/1288845608694902786?s=20 I know Nike have deep pockets, but you don’t need to have big budgets to create attention grabbing content on social. We’ve been saying since the…

Episode 22: How To Improve Your B2B Content

Episode 22: How To Improve Your B2B Content The B2B landscape is flush with more usable content than you may think! Businesses need to be controversial (to an extent), experiment with different types of content and front up to the current challenges faced in boardrooms…

Your B2B content is desperate to be used

The B2B landscape is an interesting one. There’s a common misconception that B2B organisations are low on usable content, but it’s simply not true. The landscape is actually flush with more information and eye-catching, challenging content than perhaps a lot of businesses realise. What do I have right now? Think…

Write Your Way to Better Social Media Results

Writing for social media ads might seem like a no-brainer, but there’s a lot more involved than you may think. Social media is a noisy landscape, and you can’t simply rely on your creative to get your audience’s attention – you need them to buy into what you’re selling…

Social snapshot – 05.08.2020

No time to go through all the social media news of the past week? Don’t worry – we’ve collated it all for your easy perusal. Take a look: Facebook’s Q2 results beat estimates Facebook has beat its Q2 estimates, reaching $18.69 billion in revenue and 2.7…

The audience you want versus the audience you have

‘The audience you want, versus the audience you have.’ It sounds like a jargon fuelled line you’d hear in a Harry Enfield comedic skit featuring the character of a cheesy marketing exec spewing lingo to make themselves look good. However, the ‘loadsamoney-esque’ dialogue is an important strategic facet of social…

Cancel culture means brands must re-plan their social

Call-out or cancel culture has been around for some years now. But like many things in marketing, it’s accelerated in importance over the last few months. Brand values have moved centre stage and what you stand for matters more than ever. The impact of #cancel is seen whether…

Episode 21: Brands! Don’t get cancelled

Ep 21: Brands! Don’t get cancelled Cancel culture has been around for almost two decades but, like most things, has accelerated in 2020. Businesses need to make sure they protect their reputation and adapt to changing audience behaviours. But where to start? We explore the…

Increasing engagements on social

Increasing engagement on social media can sometimes be difficult – just because one thing works for one company, doesn’t necessarily mean it’ll work for yours. With over 3.6 billion people using social media worldwide and algorithms constantly changing, companies need to be smart. But what counts as engagement? Engagement on…

Social Snapshot – 29.07.2020

It’s that time of the week again – time for your #socialsnapshot. We’ve got you covered for the latest in all things social media. So sit back, enjoy and take it all in. Users can now broadcast their Messenger Rooms via Facebook Live Facebook has announced a…

Audience-first content is disappearing and it’s insane!

Audience-first – the consideration of what your audience wants and needs to see. It’s a mantra that has been pivotal to the growth of our thriving agency. In a content-rich industry like Social Media, the proliferation of stories is plentiful. All businesses are creating stories, clamouring for the thumb…

Social content ideas for tired brains

There’s no doubt that 2020 so far has been a little tiring for marketers. With limited resource and time during the workday, let alone the demands of working from home, some social media marketers might be looking for a little help with content planning. It’s not just about finding a…

Episode 20: It ain’t just about the hashtag

Ep 20: Serious Social – It ain’t just about the hashtag If you’re after more know-how to break the social boring, subscribe now.

Social Snapshot – 22.07.20

Social media is ever-changing, and sometimes it can be hard to stay up to date! Stick with us as we take you through our weekly roundup of everything you need to know… Screen-share comes to mobile Messenger. After bringing the option to desktop earlier this year, Facebook has…

Just because there’s a #day, you don’t have to use it!

Ah, content planning – the bane of many digital marketers! As CJ rightly pointed out in his last blog and podcast (check it out), you might *think* you don’t have enough content to run on social media. And if you think that, you might fall…

Sifting the bona fide from the BS. Which marketing myths should you ignore?

Myths are part of historic fabric. From the existence of Nessie, the Loch Ness Monster, to the Beast of Bodmin Moor, myths or legend are folklore in Britain. Some to stories have transcended continents too – the story of Robin Hood and his Merry Men making it all the…

Episode 19: Busting myths, sifting the bona fide from the BS

Ep 19: Serious Social – Busting myths, sifting the bona fide from the BS If you’re after more know-how to break the social boring, subscribe now.

Testing, Testing! Collaborative Fleets.

A few months ago we wrote about Fleets, Twitter’s answer to ‘Stories’ – which is Instagram’s answer to Snapchat! Whilst Fleets still haven’t rolled out to everyone, they are now working on creating a ‘collaborative’ version: “We are testing something new for some people using Fleets in…

Social Snapshot – 15.07.20

A new social media subscription service, maximised ad campaigns and IGTV previews – let’s jump right into this week’s Social Snapshot: Twitter’s working on a new subscription service Brief disclaimer – this is supposedly only speculation, but a new team is reportedly working with Twitter’s payments group…

The Do’s and Don’ts of Social Selling for B2B

72% of B2B marketers use social media advertising or promoted posts, so it’s no secret that paid social media is vital to generating sales and delivering ROI. But with the influx of users and increase in social advertising, how do marketers set themselves apart to ensure…

Start your Christmas marketing now

Sounds mad doesn’t it? Who’d of thought that now is the time to start your Christmas campaigns. Usually you are finalising plans in July for Q4, but not advertising. Things are indeed strange. A look at the social conversations and latest insight from Facebook and Pinterest makes it…

Episode 18: Ho Ho Ho! Christmas is trending

Ep 18: Serious Social – Ho Ho Ho! Christmas is trending It’s social moments and trends that let us understand audience intent. It’s rising interests and topics that enable us to align and drive brand in the category. And it’s changing behaviour that identifies triggers and…

LinkedIn finally wants you to get to know your followers

LinkedIn has been historically reticent to give in-depth follower information, or it has at least limited follower-specific features. When it brought back the option to invite your connections to follow your company page late last year, it implemented a limit of 50 invites per page manager, per day. The limit…

How you crush Christmas this summer

How you can tap into Christmas this summer

A new path for B2B social – A post Covid-19 strategy

Social has been hit by a perfect storm. A triumvirate of changes that have set it on a new path. Covid-19, which has more of us on social, spending a lot more time and increased activity is likely to stay; More polarising content has made it a hard…

Social Snapshot – 08.07.20

More ads on YouTube, pinned comments on Instagram – the social media landscape is ever changing, but we are here to keep you up to speed. Join us for another social snapshot: YouTube is adding more ads YouTube videos are usually at least 10 minutes long. That’s…

Don’t let the ads get you down

When it comes to social media marketing, Facebook is always the go-to platform for many marketers – especially when you find out Facebook users sign into the platform an average of 13.8 times a day. And with a platform that hosts multiple tools to help you set up and…

Priorities for podcasting

The trend for podcasting has not simply grown during the pandemic, it’s exploded. Brands and celebrities alike realised that it was possible to reach their audiences through audio-only, required far less technology and cost next-to-nothing to get going. Whether you’ve joined the trend already, or you’re considering that…

Episode 17: Sounds in social

Ep 17: Serious Social – Sounds in social The latest episode of our Serious Social podcast with our Associate Director, Belle Lawrence looked at the role of sound in social media! Listen now for a deep dive into how you can enhance your ‘sound on’ social…

Talking to Twitter

One of the latest releases from Twitter is the Audio Tweet! Now, I must admit I am a sceptic with this function – I’m not sure that, when social media is so visual, an audio-only format will be useful or used. However, sound is important in branding (tune in to…

Social Snapshot – 01.07.20

As always, the world of social media is non-stop with news and platform updates. And of course, this week is no different! So, dive right in and find out the latest happenings with our Social Snapshot… Facebook’s announced another algorithm change. Another week, another algorithm change. This week,…

Tik Tok, Tik Tok, it’s time for businesses to jump in!

Tik Tok for business has just recently launched, providing a plethora of tools to help brands and marketers utilise the short-form video app for their ad campaigns. “TikTok For Business is where you can unleash your brand’s creative side.

Small actions create brand trust on social

“Whoever is careless with the truth in small matters cannot be trusted with important matters.”– Albert Einstein I don’t normally use quotes. It always feels a bit cheesy. But this is such a perfect fit for brand trust on social. It is the small stuff of tweets, posts…

Episode 16: Enhancing brand trust with social

Ep 16: Serious Social – Enhancing brand trust with social Social marketing will not make you trusted if you are not already on that path. But it will accelerate and enhance brand trust. Your strategy is to get your audiences to know you, like you and…

What You Need to Know About Social Live Stream

GlobalWebIndex has reported that 29% of total internet users have used a live streaming option on social media, and 13% have watched a live gaming stream. These figures alone tell us that live streaming is the new mode to watch – and that marketers…

Social Snapshot 24.06.20

So many insights and developments in one week – let’s get right to it with our Social Snapshot! TikTok reveals how its algorithm works TikTok is working hard to demonstrate it is a transparent company, with this week providing another level of transparency – explaining how its recommendations…

Are you keen on Keen?

We all must know that at some point Google will take a formula that’s been well received and try to emulate it, which is exactly what’s happening with Keen – Googles latest offering, “a place to grow and share your interests with loved ones, and…

How to manage a crisis on social media

Last Friday we covered this topic in our latest #SeriousSocialLive. It’s a 13-minute video that charts everything you need to know in order to best prepare for a crisis. Hopefully, that’s an endeavour that you’ll never need to lean upon. Sadly, there is a growing number of businesses who…

Episode 15: How to manage a crisis on social media

Episode 15: How to manage a crisis on social media From the planning, processes creation and policy development you may need to undertake, we’re going to explore differentiating between issues management and crisis management and knowing the actions you need to take should a crisis occur.

Pride month on social media: features galore

Pride months is here, and while many people will be celebrating at home, social media is once again delivering features to users that let their voices be heard digitally. In London, the annual march that usually involves more than a million volunteers, artists and Pride-goers cannot take place. Instead, Pride…

Social noise is not a reason to not market yourself

In recent weeks there has been a reoccurring question framed at us, “if social is noisy what’s the point in publishing content? Covid-19 has sent it crazy, hasn’t it?”. It’s an obvious answer, but, ‘you need to be at the races – you need to be in It,…

Tips for TikTok and pointers for Pinterest

Both TikTok and Pinterest have experienced huge gains during the last few months. Engagement on Pinterest is up 75%, and TikTok users grew by 34% in April. If you’re not sure how to get started with either platform, here are a few ideas. Pointers for Pinterest With 367…

Episode 14: Trends from TikTok to takeaways

Ep 14: Serious Social – Trends from TikTok to takeaways Updates on how user numbers and engagements are growing on certain channels, suggestions about getting started on TikTok and Pinterest, and recent data on sectors like food and drink and travel as the UK starts to…

Social platforms are making moves in eCommerce

This won’t come as a surprise to anyone, but the big players in social media are finding new ways to monetise their platforms. The shift towards full eCommerce platforms has been particularly apparent in recent weeks, with the introduction of new storefront features. So, what’s new? And more importantly, what…

Social Snapshot 10.06.20

Changes abound in another week of social media activity – from Twitter bringing back verification to Facebook’s revamped news section. Join us for another social snapshot: Twitter bringing back verification? In the past, getting verified was a nebulous, question-filled process. How many followers is enough? Is there some…

Eating up the food and drink trends in social

From baking banana bread to getting sick of our own cooking and ordering in, here are some of the key drivers and examples of the food and drink sector in social media: Eating and drinking at home After 4 weeks in lockdown, McKinsey reported that 46%…

Episode 13: Katy Howell in the Downtown Den with Simon Danczuk

Episode 13: Katy Howell in the Downtown Den with Simon Danczuks How can social media play a part in growing your business, especially in times of crisis? Katy joined Simon from Downtown, to discuss everything from reach to personality. If you’re after more know-how…

Fast, focused and first – creating short social campaigns

Right now, as lockdown lifts, marketers are looking for short-term quick wins that will deliver impact. A fast move to recovery, a chance to grab market share and make a distinctive difference that will run the rest of the year. It makes sense. For many brands marketing had slowed to…

Episode 12: Quick wins in social will help accelerate market recovery

Ep 12: Serious Social – Quick wins in social will help accelerate market recovery As we move into recovery, consumers and customers have renewed interest in markets they have abandoned for the last few months. In this episode, we’re talking getting your recovery social media campaign…

Surprising social data on B2B Tech buyers

Surprising social data on B2B Tech buyers in the pandemic

Instagram: finally, financially sound?

Back in March, TechCrunch reported Instagram had seen a 40% increase in traffic due to the pandemic. With everyone at home, more time is being spent on digital platforms, and all social media platforms have been nurturing their growing platform in different ways – but what about…

Social Snapshot 02.06.20

As always, there’s a lot going on in the world of social media. The top players have been busy introducing updates – from e-commerce roll outs to Bitmojis (yes, MORE Bitmoji). So, buckle up, grab your notebook and get your social media on. Pinterest adds ‘shop’ tab…

A New App from Facebook?

A New App from Facebook? Venue – an app that brings people together to experience live events in an interactive way. What does this mean? According to Facebook – “Venue aims to give fans an interactive second screen experience, curated…

Episode 11: Brands as broadcasters

Ep 11: Serious Social – Brands as broadcasters Instead of pitching or even bringing in a broadcaster, become the broadcaster. Gain insight on how to make your live broadcasts rival the messaging and quality seen on BBC News, Bloomberg and more. If you’re after more…

Social snapshot 20.05.28

Another week, another whirlwind of social media updates – stick with us as we take you through everything you need to know: Twitter allows users to choose who can rely to Tweets Twitter is testing a new feature that allows users to prohibit entire groups of people…

It’s ok to slow down

In recent months, the workplace has shifted more than we’ve ever experienced. Some have found this shift towards remote working productive, while others have found it unmotivating; no employee experience is the same and we’re all scrambling to adjust to the new normal. And while information is available and frequent…

The LOLs, the triple whammies and being very, very, very angry

Practical tips for improving conversion on social media

When it comes to conversion, the goal you might be setting doesn’t have to be a purchase – you might wish to measure conversion on increasing followers, engagement on your posts or sign-ups to an email list. Whichever conversion you’re measuring, we’ve got some top tips on what you need…

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Tis the season for Spooktacular festivities!

Social Snapshot – 07.10.20

The power of a connected network

Episode 30: Serious Social – Why businesses not utilising staff’s social media profiles is a key business fail

Becoming Active Participants in Social Media Content

Social Snapshot – 30.09.2020

Why is there no official social media how-to guide?

What all marketers can learn from the travel industry right now

Episode 29: Serious Social – with Milly Youngman

How to enhance your online event through social media

Social Snapshot – 23.09.2020

AR and VR brought to you by Facebook!

Episode 28: Serious Social – Why do keep reinventing the wheel?

Going back to the craft to make the magic happen in social

How insurance is navigating the pandemic on search and social

There are no shortcuts to achieving sustained marketing success!

Social snapshot 09.16.2020

Ep. 27: Serious Social – Cracking the branded community code

Christmas is saved with Twitter’s Holiday Hub

Ep 26: Serious Social – Don’t make a boob being brave

Blunders to avoid when being brave

Are Reels the Real Thing?

The only advice you need to know on being authentic on social

Social Snapshot 09.09.20

Should B2B brands be on Instagram?

View your Instagram Stories… On Facebook?

Twitter Lists and how to use them

Social Snapshot – 02.09.2020

Brand: “Where, and how, should we be spending our Social Media budget?”

Episode 25: Where should boardrooms and marketing directors invest their precious social media budget?

Woah, woah woah, mysterious social

Social Snapshot – 26.08.20

Brands who claim an appetite for bold content are just virtue signalling!

There are brand consequences to the shifting consumer on social

Episode 24: Building trust in innovations and the future of social with Neville Hobson

Get out of your content rut!

Social Snapshot 19.08.2020

Engage your audience where they are

Episode 23: Fiction or Friction

Twitter replies: putting a limit on your conversation

Social Snapshot – 12.08.2020

Why your social customers are dumping friends for fun

Episode 22: How To Improve Your B2B Content

Your B2B content is desperate to be used

Write Your Way to Better Social Media Results

Social snapshot – 05.08.2020

The audience you want versus the audience you have

Cancel culture means brands must re-plan their social

Episode 21: Brands! Don’t get cancelled

Increasing engagements on social

Social Snapshot – 29.07.2020

Audience-first content is disappearing and it’s insane!

Social content ideas for tired brains

Episode 20: It ain’t just about the hashtag

Social Snapshot – 22.07.20

Just because there’s a #day, you don’t have to use it!

Sifting the bona fide from the BS. Which marketing myths should you ignore?

Episode 19: Busting myths, sifting the bona fide from the BS

Testing, Testing! Collaborative Fleets.

Social Snapshot – 15.07.20

The Do’s and Don’ts of Social Selling for B2B

Start your Christmas marketing now

Episode 18: Ho Ho Ho! Christmas is trending

LinkedIn finally wants you to get to know your followers

How you crush Christmas this summer

A new path for B2B social – A post Covid-19 strategy

Social Snapshot – 08.07.20

Don’t let the ads get you down

Priorities for podcasting

Episode 17: Sounds in social

Talking to Twitter

Social Snapshot – 01.07.20

Tik Tok, Tik Tok, it’s time for businesses to jump in!

Small actions create brand trust on social

Episode 16: Enhancing brand trust with social

What You Need to Know About Social Live Stream

Social Snapshot 24.06.20

Are you keen on Keen?

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