X Immediate Future

The role of Social Media in the B2C Purchasing Journey

Social media has already become an influential virtual space, that is incorporated into the purchase funnel and plays a vital role in advertising your brand. We look at what role Social Media plays in this Purchasing Journey for B2C customers.

Culture Codes

Meta hosted a pretty great and insightful webinar last week, Culture Codes: How Platform Native Advertising Builds Brands with Humanity and I wanted to take a moment to go through it a little bit and share some of my thoughts.

Social Snapshot – 20.07.2022

Take a look at the latest happening in the world of social media in our weekly Social Snapshot!

Instagram’s Reel big Update

For today’s blog I thought I’d talk about some updates that Meta has recently introduced to Instagram Reels, including a new 90 second length. Up until now, Reels have been confined to a maximum limit of 60 seconds. According to parent-company Meta, these updates “will not…

How To Leverage Doomscrolling

Stop doomscrolling! Learn how to craft creative content that resonates beyond the click rate.

Fun facts about YouTube TV

YouTube has announced a new milestone earlier this week of reaching 5 million subscribers in the past five years. YouTube TV originally launched back in 2017 in five US markets and is now available in ‘over 99.5% of households in the United States’, providing an alternative to traditional paid television…

Social snapshot – 13.07.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media: Instagram tests a ‘Notes’ shelf The platform adds a Notes shelf into your IG Direct inbox, where you can post status updates, or whatever you wish, to be shared with…

The art and science of copywriting

Are you looking for a way to improve your copywriting? In this blog, we help you with everything you need to know about copywriting and how to create awesome copy to boost your rankings and satisfy your audience at the same time.

Taking your audience on a journey

Finding your target audience can be the easy part, but getting them to engage, click and follow is a whole other process.

4 Marketing Trends in 2022

4 marketing trends in 2022

Social Snapshot 06.07.2022

Take a look at the latest happening in the world of social media on our latest Social Snapshots.

Uncover this year’s summer food and drink chat on social

Uncover this year's summer food and drink chat on social.

Branded Likes…

Branded Likes, coming to a Twitter near you.

5 ways to keep your audience engaged on social media this summer

Discover how you can keep your following engaged over the summer holiday season with this tips.

Social Media Tips – The Basics

Discover some of the basic social media tips you need to know to succeed in today’s crowded, high-noise social media landscape.

Social Snapshot 29.06.2022

Take a look at the latest happening in the world of social media in our weekly social snapshot.

TikTok accounts Marketers should follow

TikTok is becoming the new gold for Marketing, find out 5 accounts Marketers should follow.

We Have Notes

Twitter is introducing a new feature called Notes. This will allow you to write a post with a character limit of 2,500. In this blog I'll go into how they are implementing this and what it might mean for users going forward.

What the Chirp?

Chirp was Twitter’s first ever developer conference and was launched in 2010 - which was cancelled shortly after and their last live dev conference was in 2015.

Social Snapshots 22.06.2022

Have a look at the latest happening in the world of social media through our social snapshot!

You can now pin a post on your Instagram profile!

Instagram has launched a new feature that allows you to pin posts to the top of your Instagram profile!

Social Snapshot – 15.06.2022

Take a look at the latest happening in the world of social media.

A Quick Guide to Help you Create Social Media Strategy

Discover these 8 easy steps that will allow you to create an effective Social Media Strategy.

A Peek Under the Hood

In today’s blog we discuss what new features have been introduced to the Instagram algorithm in 2022 and how to capitalise on them.

A Peek Under the Hood

In today’s blog we discuss what new features have been introduced to the Instagram algorithm in 2022 and how to capitalise on them.

TV shows that all Marketers should watch

We have a look at some shows all marketers should watch to be better at our work.

Social Snapshot – 08.06.2022

With so many social media news popping up every day, it can be hard to stay up-to date. We’ve got you covered – take a look at the latest happening in the world of social media: Twitter adds audio translations for visually impaired users Twitter announces a new Accessibility section…

LinkedIn posts ideas for every day of the week

Running out of ideas on what posts to share on LinkedIn? Looking to create something engaging that would also perform well on the professional social network? Don’t sweat it! Here are a few quick wins for content you can share every day in a week. Check out the full infographic…

IDs for Days

Hulu lets independent artists and studios go wild with their logos for truly outstanding idents.

The Reel World

In this blog post I will take you through the process of planning, recording and editing your excellent reel that will get you noticed

Hashtag it!

Learn how to create the best hashtag strategy for your Instagram account.

Social Snapshot – 25.05.2022

Latest social media news and updates in our regular weekly Social snapshot. This week we look at Snap, TikTok Live and Reactions in Instagram Reels

What is Going On?!

It’s happening again. Instagram is testing a new algorithm and it will completely change the way followers will consume the content on this app bringing videos more to the front and centre of the platform screen, changing the feed layout. Let’s go through the new Instagram layout update. With reels…

Design Time – Template Edition

Before you even think about design, start off with setting up templates for social. Here's how

Behind the Scenes

Are you looking for better ways to humanize your brand? It can be all too easy to just post on IG about your product or service and see the engagement flag. I think it is important not to lose sight of the human element and spotlight the creative talent behind…

Three of the latest key trends in Influencer Marketing

With social media platforms always on the move, marketers are constantly looking to find smarter ways to tap into the potential of utilising influencers. A recent survey has explored the latest trends within the influencer marketing space and how this will change the digital world: Social commerce…

Social Snapshot – 11.05.2022

There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot 👇 Instagram tests NFT (Non-Fungible…

The Magic of UGC

UGC is content generated and shared online by brand’s clients or fans. It can be an image, video, comment, review, blog etc. And it works wonders for brands! UGC is one of the best ways for a brand to gain visibility, reach its potential market, communicate its values and advertise…

Create impactful content on TikTok

TikTok is an entertainment platform powered by communities that drive culture and commerce. This platform’s mission is to inspire creativity and bring joy. It’s a once-in-a-lifetime entertainment force that is changing the way content and media are created and discovered from a creative perspective. It’s no wonder that 66% of…

How Social Media Helps to Promote Mental Health

A look at how social media can be used for disseminating information about mental health.

Social Snapshot – 04.05.2022

The latest happening in the world of social media from Snapchat and Facebook Stories to Pinterest and Insta full screen - Read the Social Snapshot

Pin it!

Don’t we all love a pinned post? It’s the first thing anyone will see when they go to check out your Twitter profile (instead of all the gif responses and silly late night musings.) It’s the perfect post to let people know what you’re about, where they can contact you…

TikTok Tips and Tricks

Ever posted a video to TikTok to see it sink like a stone? Well, worry no more! TikTok just shared an article with helpful tips and tricks on how to get the most out of your posts, which I thought was worth taking a closer look at.

Social Snapshot – 27.04.2022

Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻 Instagram is testing ‘templates’ for Reels Instagram is trying out a new way to help users create more engaging Reels, with templates, which creators can follow and replace clips with their own.

4 ways to improve your brand’s message consistency

With so much variety by way of content, designs, products, and services in today’s marketing world, it takes a lot of work for brands to create a seamless experience for customers. Maintaining brand consistency – from visuals to tone and voice – is essential for the authenticity of your company.

5 Tips on How to Set Social Media Marketing Budget

Have you ever thought about why some companies have success advertising on social platforms and some don’t? What is the first step to improving the effectiveness of social media advertising? In today’s blog, we discuss how to set a realistic social media marketing budget and how this can help you…

How to promote your blog

Have you noticed how many blogs there are around? The answer… a lot. Meaning that being seen is getting complicated. Content creators are putting more and more effort into their publications, and positioning the content of a blog is no longer as simple as it was a few…

Social Snapshot – 20.04.2022

There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot: TikTok launches ‘Interactive…

How do you make social media content less boring?

Our mantra is “Breaking the Social Boring”, so when we heard Onalytica was hosting a webinar on just that, we had to take part. As part of an Onalytica expert community series, we joined a group of social media experts to explore how to create less boring content. Our own…

Are you ready for Easter?

This year Easter falls between the 15th and 18th April, but Easter eggs have been piling up at local supermarkets for weeks now. Giving us plenty of time to stock up on our favourite Easter treats, or even try something new! But there’s more to Easter than eating…

Social Snapshot – 13.04.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media: YouTube adds a new option for automated captions YouTube has taken a new step in improving the use of subtitles in its app by adding automated captions.

Red flags to look out for when hiring a Marketing Agency

Choosing a marketing agency to help with your business can be a big decision. In all industries, some businesses are genuinely good at what they do and offer a great service. Others think they are good but simply… aren’t It can be difficult choosing an agency that will…

Social Snapshot – 06.04.2022

With so much social media news popping up every day, it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻 Snapchat adds YouTube link…

Paid & organic social go hand in hand

For those who work in marketing, or more specifically, social media, this won’t be the first time you’ve heard this. Or the last, for that matter. The roles of organic and paid social are very different but thrive on each other’s successes. Organic content helps shape the brand, building relationships…

Social Media Giants Fight

In today’s blog post, I wanted to talk about something that piqued my interest this week. According to The Washington Post, Meta – the parent company that owns Facebook and Instagram – has hired political campaign group Targeted victory to run a disinformation campaign about its…

5 ways to engage your sales team with content

Do you create content that aligns with what your sales team’s expectations and needs are? In many cases marketing and sales teams happen to not line up their activities which can lead to a disconnect in what the brand is communicating with them. A recent study by…

Social Snapshot – 30.03.2022

It’s that time of the week again. Take a look at the latest happenings in the world of social media through our social snapshot: Instagram is introducing Favourites and Following, two new options to choose what you see in your feed. Instagram has launched a new algorithm-free, chronological…

5 Ways Social Listening Helps to Successfully Handle Social Media Complaints

Internet and social media have transformed consumer habits and allowed us to easily shop and gather information from a global marketplace. 50% of customers share their reviews and service experiences online and it is now expected for brands to use social media as a customer service channel.

How to set up a winning social programme with your agency

There’s no doubt that engaging an agency to support on your social media efforts can have countless positive effects on your business – you can tap into subject matter experts, leverage a team of experienced creatives, and deliver thumb stopping campaigns (to name a few). But finding a…

So you wanna create stickers?!

The first thing you want to do is to create a cool animated gif! If you’re anything like me, you love a good bit of animated text. All those colours and fonts and sparkles and… Sorry, where was I? Ah yes, creating your own animated stickers for Instagram. …

Social Snapshot – 23.03.2022

With so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media: Twitter adds a new option for creating GIFs Twitter…

The power of TikTok

TikTok is no longer a platform just for young people looking to have fun or to find a new dance challenge. It has now become the place where, every day, millions of people decide to make a purchase. It is proven that this social media channel is one that generates…

Things I wish I’d known at the start of my career

It is now just over 11 years since I started my career. Whilst, the vast majority has been spent working inter-agency alongside other agencies from a plethora of various marketing disciplines such as PPC, POS, ATL on integrated campaigns, my entire career to date has been spent working exclusively within…

Social Snapshot – 16.03.2022

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know 👇 Twitter’s working on another creator monetization option. Twitter…

Sound and Vision

For today’s blog post, I thought I’d take a look at an interesting new change taking place across some twitter users experience. It looks like Twitter is testing a feature that is set to integrate podcasts into their App. According to App researcher Alessandro Palluzi, they are already…

Busted by the Gender Pay Gap Bot!

It’s quite common for brands and organisations to bring their A-game on social media to celebrate and support International Women’s Day with heartwarming messages and campaigns. However, this year, a Twitter bot was responsible for exposing the salary gap that exists within organisations that claim to support women and gender…

Social Snapshot – 09.03.2022

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot 👇🏼 TikTok has added…

Highlights from the Technology CMO Outlook Report

Last year we saw the launch of our Technology CMO Outlook Report and it’s time to revisit how tech CMOs from prominent brands like Adobe, Worldpay, Siemens, and SAP shape the future of marketing. We joined forces with Copy House to put the flesh on the bones of the normal…

What Social Media Tools to use in 2022

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Social Snapshot -02.03.2022

With so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media: Pinterest celebrates Women’s History Month by launching a new…

Defining your tone of voice on social media

When it comes to social media, tone of voice is everything. Not only is it a way to communicate your brand’s personality and purpose, but it also sets you apart from others and helps you stand out in the busy social landscape. TOV is something that requires thought, consideration and…

Proving the value of social to your boardroom (RECAP)

Are you getting questions from the boardroom around the impact and value of social media? Are you being challenged on your reporting? In today’s blog, we’re discussing again how to prove the value of social media to your organisation, taking you deeper into the subject and exploring the measurements your…

Looking after your Mental Health in Marketing

In recent years the spotlight has very much turned to Mental Wellness in the workplace. In short, we need to be mindful of the importance of our mental well-being as it can have such a profound impact on both performances in the office as well your personal life. In short,…

Social Snapshot – 23.02.2022

It’s that time of the week again. Have a look at the latest happening in the world of social media through our social snapshot: Facebook launches Reels globally. Meta is launching Facebook Reels in more than 150 countries. These new features include Remix and sharing to Facebook Stories.

Social Media Design Tips

It’s that time, once again, I chat to you about design and give you some (hopefully) useful tips to help your work stand out in a sea of creatives. Are you ready? Let’s go!! BE BOLD Kind of an easy one to start with, however, being bold with your choices,…

Satisfying social ROI

Crunching the data and turning it into insight is what we’re all about – BUT… you’ll be failing if that’s all you focus on. Proving the value of social back to your organisation can be challenging – we’ve got some ideas about how you can best do this. “We can’t…

Episode 71: Serious Social – Proving value for every pound spent in social

In this episode, Katy Howell chats to James Pearson, Digital Marketing Manager at Arla Foods. They’ll cover some gritty topics on measurement and ROI, alongside challenges like an audience of everyone, and managing 19,000 stakeholders! James is in the thick of social, being innovative and smart. You’ll learn loads. If…

To be or not to be…

Not long ago, marketers wondered if their brand had to be on social media. Today, we know the answer is a big YES. So now the question is… which social media channel should your brand be on? How can you choose the most suitable social media channel for you? Very…

Social Snapshot – 16.02.2022

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot. 👇🏼 LinkedIn tests new option…

Shutterstock colour trends 2022

Although we’re mid-way through February already, the trends for this year still keep coming. And this time it’s colour trends from the one and only Shutterstock. Taken from data over the past year, mixed with insights from Shutterstock AI, the 2022 colour trends report details how each…

The do’s and don’ts of briefing for social media

Crafting thumb-stopping social creatives is hard, but it’s even harder if your briefs are too vague, or even worse, too prescriptive. Today, we’re taking you through the do’s and don’ts of briefing for social media, with an example of how we approach briefing as well. But first! What is briefing?…

How have Shopping Trends been affected by the Pandemic in 2022?

The Covid-19 pandemic fundamentally reshaped shopping habits.To remain competitive, eCommerce businesses and retail brands must stay ahead of trends and proactively adapt to changing customer needs. To better understand trends and consumer habits, we reviewed the latest Brandwatch report that analyses online social media mentions about how people describe changes…

Social Snapshot – 09.02.2022

There is so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: Twitter adds a ‘Super Followers’…

Setting goals for your social media campaign

Most marketers would agree that social media can have a big impact on brands and businesses. But the first step you need to take is setting up the right goals for your campaign. A social media goal is what you want to achieve within your activity as a marketer. It…

The new normal for social media

Is your social media strategy ready for the new normal? How will societal change impact your brand approach to social media now that restrictions are ending? Due to the pandemic, the last two years meant a drastic change in our social behaviour and, inevitably, we adopted new habits,…

Why Buying and Selling Social Accounts Is a Big No-No

While the act of buying and selling social media accounts is nothing new, we recently stumbled across an account on Instagram that was blatantly selling its account ownership over their stories and it got us thinking: what are the dangers in doing this, and why isn’t it more common?…

Social Snapshot – 02.02.2022

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know… Instagram adds new poll options for Instagram Stories. Instagram…

Hit that subscribe button

Instagram is currently testing paid subscriptions with a small group of creators in the US giving them exclusive access to content and features such as subscriber-only Lives and more. In this blog we’ll take a look at some of the features which could become the future of Instagram.

Dishing the dirt on data (RECAP)

In today’s blog we’re looking back at the iOS 14 update and its effects on Facebook ads. Stick with us as we take you deeper into the subject, exploring the impacts, changes and how you can handle it. Apple released an iOS 14 update for advertisers (IDFA), which…

Auto Trader: This is not a car advert

Capturing new younger car-buyers with a pop culture social media campaign for Auto Trader

Avatar You Ready?

We all love a good avatar, right? And TikTok is no exception. A few days ago, Matt Navarra tweeted a little sneak peek at some new TikTok features, with one being customisable avatars; ⚡️ New TikTok Features Thread1. TikTok is working on a…

Social Snapshot – 26.01.2022

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot 👇🏼 Twitter is launching its NFT…

Real Talk from Twitter

When creating strategies for specific platforms, we marketers will always ask the same questions; which audience is on that platform? What content do they want to see? And what are their expectations? To help us, Twitter has released a new report “#RealTalk” that explores how brands can…

Episode 70: Serious Social – Social that’s good enough to eat!

Full Transcript – Hello, and welcome to Serious Social Life. 2022 is in session, and we’re really glad to be back and raring to go. Now many of you will know, but for those of you who are new, these sessions are all about getting serious about social, discussing the…

Filling up the food content funnel

Brands in the food industry, are you still relying on recipe content and fancy photos of your food to generate engagement? This is especially important if your marketing strategy needs to encompass B2C as well as B2B – we’re here to remind you that you’ll need to do more to…

Lights, camera, action!

Do we all know that video is one of the formats that work best when connecting with your audience on social media? Yes. Are all brands making the most of this content format? Probably no. Now, we have already explained what Reels can do for your brand,…

Cats Protection: black cats in the spotlight

High-quality footage, thumb-stopping creative, and multiple ways for the audience to get involved; delivered a 40% increase in mentions

Social Snapshot – 19.01.2022

With so many social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: TikTok adds insights on…

5 Steps to Driving Your Social Media Engagement

The importance of social media is difficult to overestimate- In the UK alone, social media ad spending is projected to reach £5.2 billion in 2021 and increase to £6.5b by 2025. Effective use of social media can not only increase brand awareness but can also boost conversions and…

Search results for "X"

The role of Social Media in the B2C Purchasing Journey

Culture Codes

Social Snapshot – 20.07.2022

Instagram’s Reel big Update

How To Leverage Doomscrolling

Fun facts about YouTube TV

Social snapshot – 13.07.2022

The art and science of copywriting

Taking your audience on a journey

4 Marketing Trends in 2022

Social Snapshot 06.07.2022

Uncover this year’s summer food and drink chat on social

Branded Likes…

5 ways to keep your audience engaged on social media this summer

Social Media Tips – The Basics

Social Snapshot 29.06.2022

TikTok accounts Marketers should follow

We Have Notes

What the Chirp?

Social Snapshots 22.06.2022

You can now pin a post on your Instagram profile!

Social Snapshot – 15.06.2022

A Quick Guide to Help you Create Social Media Strategy

A Peek Under the Hood

A Peek Under the Hood

TV shows that all Marketers should watch

Social Snapshot – 08.06.2022

LinkedIn posts ideas for every day of the week

IDs for Days

The Reel World

Hashtag it!

Social Snapshot – 25.05.2022

What is Going On?!

Design Time – Template Edition

Behind the Scenes

Three of the latest key trends in Influencer Marketing

Social Snapshot – 11.05.2022

The Magic of UGC

Create impactful content on TikTok

How Social Media Helps to Promote Mental Health

Social Snapshot – 04.05.2022

Pin it!

TikTok Tips and Tricks

Social Snapshot – 27.04.2022

4 ways to improve your brand’s message consistency

5 Tips on How to Set Social Media Marketing Budget

How to promote your blog

Social Snapshot – 20.04.2022

How do you make social media content less boring?

Are you ready for Easter?

Social Snapshot – 13.04.2022

Red flags to look out for when hiring a Marketing Agency

Social Snapshot – 06.04.2022

Paid & organic social go hand in hand

Social Media Giants Fight

5 ways to engage your sales team with content

Social Snapshot – 30.03.2022

5 Ways Social Listening Helps to Successfully Handle Social Media Complaints

How to set up a winning social programme with your agency

So you wanna create stickers?!

Social Snapshot – 23.03.2022

The power of TikTok

Things I wish I’d known at the start of my career

Social Snapshot – 16.03.2022

Sound and Vision

Busted by the Gender Pay Gap Bot!

Social Snapshot – 09.03.2022

Highlights from the Technology CMO Outlook Report

What Social Media Tools to use in 2022

Social Snapshot -02.03.2022

Defining your tone of voice on social media

Proving the value of social to your boardroom (RECAP)

Looking after your Mental Health in Marketing

Social Snapshot – 23.02.2022

Social Media Design Tips

Satisfying social ROI

Episode 71: Serious Social – Proving value for every pound spent in social

To be or not to be…

Social Snapshot – 16.02.2022