Digital Marketing Immediate Future

Discover how you can keep your following engaged over the summer holiday season with this tips.

Discover some of the basic social media tips you need to know to succeed in today’s crowded, high-noise social media landscape.

Take a look at the latest happening in the world of social media in our weekly social snapshot.

TikTok is becoming the new gold for Marketing, find out 5 accounts Marketers should follow.

With so many metrics out there, the world of social media can be confusing when creating a report. Each social media platform uses different analytics to track performance. What metrics to track depends on what the goals of using social media actually are. In order to understand what metrics to…

Instagram has launched a new feature that allows you to pin posts to the top of your Instagram profile!

Take a look at the latest happening in the world of social media.

Discover these 8 easy steps that will allow you to create an effective Social Media Strategy.

We have a look at some shows all marketers should watch to be better at our work.

With so many social media news popping up every day, it can be hard to stay up-to date. We’ve got you covered – take a look at the latest happening in the world of social media: Twitter adds audio translations for visually impaired users Twitter announces a new Accessibility section…

Learn what is t average customer satisfaction rate by the industry and what are the main drivers of sentiment

Hulu lets independent artists and studios go wild with their logos for truly outstanding idents.

Learn how to create the best hashtag strategy for your Instagram account.

Have you ever thought about why some companies have success advertising on social platforms and some don’t? What is the first step to improving the effectiveness of social media advertising? In today’s blog, we discuss how to set a realistic social media marketing budget and how this can help you…

Have you noticed how many blogs there are around? The answer… a lot. Meaning that being seen is getting complicated. Content creators are putting more and more effort into their publications, and positioning the content of a blog is no longer as simple as it was a few…

There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot: TikTok launches ‘Interactive…

Our mantra is “Breaking the Social Boring”, so when we heard Onalytica was hosting a webinar on just that, we had to take part. As part of an Onalytica expert community series, we joined a group of social media experts to explore how to create less boring content. Our own…

It’s that time of the week again! Take a look at the latest happening in the world of social media: YouTube adds a new option for automated captions YouTube has taken a new step in improving the use of subtitles in its app by adding automated captions.

Choosing a marketing agency to help with your business can be a big decision. In all industries, some businesses are genuinely good at what they do and offer a great service. Others think they are good but simply… aren’t It can be difficult choosing an agency that will…

I thought it would be fun to look at campaigns from the past that have stuck with us over the years. No introductions needed… WASSUUUUPPPP This *really* resonated with people, you couldn’t go 5 mins without hearing someone shouting “wassup” and everyone else joining in. It permeated the ✨…

With so much social media news popping up every day, it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻 Snapchat adds YouTube link…

For those who work in marketing, or more specifically, social media, this won’t be the first time you’ve heard this. Or the last, for that matter. The roles of organic and paid social are very different but thrive on each other’s successes. Organic content helps shape the brand, building relationships…

Do you create content that aligns with what your sales team’s expectations and needs are? In many cases marketing and sales teams happen to not line up their activities which can lead to a disconnect in what the brand is communicating with them. A recent study by…

It’s that time of the week again. Take a look at the latest happenings in the world of social media through our social snapshot: Instagram is introducing Favourites and Following, two new options to choose what you see in your feed. Instagram has launched a new algorithm-free, chronological…

Internet and social media have transformed consumer habits and allowed us to easily shop and gather information from a global marketplace. 50% of customers share their reviews and service experiences online and it is now expected for brands to use social media as a customer service channel.

The first thing you want to do is to create a cool animated gif! If you’re anything like me, you love a good bit of animated text. All those colours and fonts and sparkles and… Sorry, where was I? Ah yes, creating your own animated stickers for Instagram. …

TikTok is no longer a platform just for young people looking to have fun or to find a new dance challenge. It has now become the place where, every day, millions of people decide to make a purchase. It is proven that this social media channel is one that generates…

It is now just over 11 years since I started my career. Whilst, the vast majority has been spent working inter-agency alongside other agencies from a plethora of various marketing disciplines such as PPC, POS, ATL on integrated campaigns, my entire career to date has been spent working exclusively within…

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know 👇 Twitter’s working on another creator monetization option. Twitter…

There’s been a lot of chatter lately around employee branding on social and rightly so! As we moved out of the crazy times caused by the pandemic, companies within the marketing space are booming, looking for new hires, whilst individuals are looking for their new ventures. And where do they…

It’s quite common for brands and organisations to bring their A-game on social media to celebrate and support International Women’s Day with heartwarming messages and campaigns. However, this year, a Twitter bot was responsible for exposing the salary gap that exists within organisations that claim to support women and gender…

Imagine a world free of stereotypes, discrimination, and gender bias. An inclusive world where diversity is valued and celebrated! March 8th is International Women’s Day – one of the most important days of the year for individuals, organisations, and communities to celebrate women’s achievements, raise awareness about gender’s equality and…

Last year we saw the launch of our Technology CMO Outlook Report and it’s time to revisit how tech CMOs from prominent brands like Adobe, Worldpay, Siemens, and SAP shape the future of marketing. We joined forces with Copy House to put the flesh on the bones of the normal…

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With so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media: Pinterest celebrates Women’s History Month by launching a new…

Are you getting questions from the boardroom around the impact and value of social media? Are you being challenged on your reporting? In today’s blog, we’re discussing again how to prove the value of social media to your organisation, taking you deeper into the subject and exploring the measurements your…

In recent years the spotlight has very much turned to Mental Wellness in the workplace. In short, we need to be mindful of the importance of our mental well-being as it can have such a profound impact on both performances in the office as well your personal life. In short,…

It’s that time of the week again. Have a look at the latest happening in the world of social media through our social snapshot: Facebook launches Reels globally. Meta is launching Facebook Reels in more than 150 countries. These new features include Remix and sharing to Facebook Stories.

It’s that time, once again, I chat to you about design and give you some (hopefully) useful tips to help your work stand out in a sea of creatives. Are you ready? Let’s go!! BE BOLD Kind of an easy one to start with, however, being bold with your choices,…

Crunching the data and turning it into insight is what we’re all about – BUT… you’ll be failing if that’s all you focus on. Proving the value of social back to your organisation can be challenging – we’ve got some ideas about how you can best do this. “We can’t…

Not long ago, marketers wondered if their brand had to be on social media. Today, we know the answer is a big YES. So now the question is… which social media channel should your brand be on? How can you choose the most suitable social media channel for you? Very…

Although we’re mid-way through February already, the trends for this year still keep coming. And this time it’s colour trends from the one and only Shutterstock. Taken from data over the past year, mixed with insights from Shutterstock AI, the 2022 colour trends report details how each…

Crafting thumb-stopping social creatives is hard, but it’s even harder if your briefs are too vague, or even worse, too prescriptive. Today, we’re taking you through the do’s and don’ts of briefing for social media, with an example of how we approach briefing as well. But first! What is briefing?…

There is so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: Twitter adds a ‘Super Followers’…

Most marketers would agree that social media can have a big impact on brands and businesses. But the first step you need to take is setting up the right goals for your campaign. A social media goal is what you want to achieve within your activity as a marketer. It…

Is your social media strategy ready for the new normal? How will societal change impact your brand approach to social media now that restrictions are ending? Due to the pandemic, the last two years meant a drastic change in our social behaviour and, inevitably, we adopted new habits,…

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know… Instagram adds new poll options for Instagram Stories. Instagram…

When creating strategies for specific platforms, we marketers will always ask the same questions; which audience is on that platform? What content do they want to see? And what are their expectations? To help us, Twitter has released a new report “#RealTalk” that explores how brands can…

Do we all know that video is one of the formats that work best when connecting with your audience on social media? Yes. Are all brands making the most of this content format? Probably no. Now, we have already explained what Reels can do for your brand,…

With so many social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: TikTok adds insights on…

The importance of social media is difficult to overestimate- In the UK alone, social media ad spending is projected to reach £5.2 billion in 2021 and increase to £6.5b by 2025. Effective use of social media can not only increase brand awareness but can also boost conversions and…

Before we begin, I need to ask you a simple yet divisive question. How much do you care about the look of your Instagram profile? The answer to this has changed over the years, being crucial in the early days where people would comment on the aesthetic of your profile…

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social and get yourself up to speed with our social snapshot:…

Does your brand need to change perception through design or communicate sustainability values on social? Then keep reading this blog or watch this episode of Serious Social to discover best practices when it comes to design on social. Changing how your brand is perceived…

Social media is for everyone. No matter your age, gender, or interests, there’s something out there for you. And similarly, for businesses, there’s someone out there for YOUR brand. To succeed with social media marketing, you must understand who your audience is. Where are they? What do they want to…

It’s 2022 and people around the world are setting their resolutions for the new year. If you’re aiming to make this year more productive on social, here are a few simple New Year’s resolutions that can help you improve your brand’s presence. Creative visuals With visual platforms…

We’ve almost made it to the end of 2021, and what a year it has been! Before we dive into the mulled wine and mince pies, we’ve got one last round-up for all of the latest happenings on social media this past week. Twitter tests new creative…

Ahh yes, we all love some trends, don’t we? And why not end the year with a look at some design trends for 2022 as predicted by the lovely people over at 99designs. 90’s Nostalgia: Who doesn’t love 90’s aesthetics?! With Gen Z bringing…

It’s that time of the week again. Have a look at the latest happening in the world of social media through our social snapshot: Twitter adds auto captions for video uploads Twitter has announced that all videos within tweets will have auto captions, providing more ways…

Everyone loves social media, and China is no exception. With over 931 million active monthly users, it is the largest social media market in the world! However, in China, social is nothing like what you and I are used to. The platforms are different, with advertising, algorithms, and influencers…

With so much social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Check out the latest happenings in the world of social media with our social snapshot Instagram adds the option…

As you may have noticed, all the social media channels are in constant competition to become the platform with the most active users. Or to be the first to launch some new functionality on the market that, if successful, will be copied by other companies. In September 2021, TikTok reported…

Today we’re looking back at old school social. Asking what worked in the past in the world of social media and how it might work again in today’s new landscape. What can we learn and how can we go back to benefit the future? A couple of years ago, social…

Marketers, it’s that time of the year again. With less than a month until New Years, we’re looking ahead at trends that will dominate in 2022 on social media. TikTok remains the biggest influence on social In 2020, TikTok was the world’s most…

It’s that time of the week! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media TikTok is testing a new ‘Business Registration’ TikTok business profile managers are now able to access the…

At immediate future, we’re constantly testing new and exciting things to help us continue breaking the social boring. Especially when it comes to design. For both client-facing employees and our official designers, Canva is a great starter tool to get creative and super easy to use! What is Canva? …

This is part two of our Employee Advocacy: overcoming hurdles series. For part one, click here: https://immediatefuture.co.uk/blog/employee-advocacy-overcoming-hurdles/ We’re back with our employee advocacy series, recapping all the great insight that was covered in our recent webinar Fixing Holes in Employee Advocacy with Katy Howell, CEO…

Following on from the Figma discussion a few weeks ago, where we talked about the pros of using apps like Figma in your design workflow, I wanted to take a moment to give a shout out to some other very cool apps that designers…

It’s that time of the week again! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media Twitter rolls out improved labels for misinformation To help users be better informed, Twitter is…

Hashtags. They’ve been around forever (not quite, but almost) and they’re a bit like marmite, some of us love them, some of us hate them. But at the end of the day, they’re extremely effective to use on social media – if you’re using them in the right…

With over 1 billion monthly active users and more than 2.6 billion downloads worldwide, I think we can all agree that TikTok is massive. Within the app, users are faced with a wide range of opportunities to create and share content, which has got many organisations thinking…

The rise in popularity of social media networks like Facebook and Twitter made the customer more connected than ever before. As a result, if someone has a positive or negative experience with a brand, it can be shared with millions of people online. According to researchers, marketers, and business leaders,…

It’s that time of the week – time for your social snapshot! We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world…

Ho-ho-ho…It’s nearly that time of the year! There is no doubt that festive seasons are a perfect time to take advantage of social media and create some awesome marketing campaigns to remember. Here are a few ideas on how to make a Christmas campaign that will capture…

Trusting the process… what is it? And what does it mean for designers and social media? Earlier this year, IF’s digital designers, Ollie Farnden and Chantal El Bikai sat down to answer exactly that. We describe the process as a day-by-day series of steps, like making a cup…

Here at immediate future, we are always testing new and exciting things to help us continue breaking the social boring. Recently, the design team stumbled across a design platform called Figma. A platform that enables users to work on a single document at the same time, working seamlessly…

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: Facebook’s ‘Meta’ name change…

Following the success of our first webinar Talkin’ ‘bout ‘employee advocacy’ revolution, we invited our panel of experts for a follow-up conversation to help tackle the challenges that businesses face when building and growing an employee advocacy programme. Katy Howell, CEO at immediate future, was once again…

When you work every day in social it’s easy to think the whole world is about social. Of course, it isn’t. In fact, social is leaky and gets everywhere touching all your channels and melting into all your campaigns. You should consider social as the oil in your…

Spooky season is the perfect time to start creating engaging social content that grabs your audience’s attention. There are many reasons why you should consider a Halloween campaign as a marketer, but let’s stick to the obvious one – it’s a significant event that’s celebrated worldwide. Although the…

It’s that time of the week again – time for your social snapshot! We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the…

It doesn’t matter how well planned your social media strategy is or how good your product or service is; it is impossible not to receive negative comments on social media. Consumers are becoming more and more demanding, and brands are having a harder time meeting their expectations. So,…

There are two important steps you need to take before building your brand from a starting point. The first is to gather as much information and input from key stakeholders as possible. Start with the ‘Why’ – ask questions like: ‘Why your products or offerings great?’ ‘What problem…

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot: Snapchat launches Club Unit…

Just a few months ago, TikTok had over 2.6 billion downloads worldwide and about 700 million monthly users. Including the IFers, where we share our monthly social snapshot roundups and occasionally people running around in dinosaur outfits. TikTok being so big, lots of brands want to figure out…

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: Twitter removes live stream guests’ s option…

Today is International Podcast Day! A day to celebrate the power of audio and just how far it’s come in such a short period of time. Derived from the infamous iPod, podcasting began back in 2004, (the same year the great IF was born!) and has since grown in enormous…

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Check out the latest happenings in the world of social with our weekly snapshot Instagram pauses ‘Instagram for Kids’ project…

During the pandemic, we began spending much more time on social media and interacting more with brands online. Resulting in brands having to adapt and very quickly. Now, the restrictions are easing down, but audiences still have those high expectations of brands to communicate well with them, especially…

Another week, another social snapshot. Have a look at the latest happening in the world of social media: Facebook is introducing ‘’Community Awards’’ Facebook is testing a new feature called ‘Community Awards’ to encourage engagement in groups. Find out more here. Snapchat launches…

Facebook has changed over the years and has become one of the more complex platforms. This can sometimes make it a tricky to maximise value from your Facebook marketing. We’ve got you covered though. Stick with us as we take you through the best practices for Facebook…

Have you noticed that the creation of content in Reels is growing day by day? But, how should you be using it? What can it do for your brand’s social media strategy? Instagram Reels allows you to create and share 30-second videos with music, filters, and text in…

This week’s Social Snapshot is here! Let us take you to the latest Social Media updates. ‘LinkedIn Learning Hub’ to provide a more comprehensive overview for both individuals and businesses. ‘Learning Hub’ to more users, makes 40 popular courses available for free. Find out more…

We’ve all explored moment marketing before, but frequently, when brands try to weave in social media to a moment marketing strategy, they often lack agility and are doing it off the cuff, resulting in average results. To elevate your social media marketing moments and ensure they’re hitting…

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot: Facebook is donating $3…

It’s that time of the week again! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media. LinkedIn is shutting down LinkedIn Stories LinkedIn has announced that is shutting down the Stories…

With social media news popping up every day, it can be hard to stay up to date. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot: TikTok launches a new parents guide…

… to real growth A few weeks ago we talked about the importance of trusting the process and what it means to the design team here at IF. This week I want to talk a little further about some points we hit on in that specific live,…

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So, sit back, grab a coffee, and get up to speed Instagram introduces new ways to protect users from abuse…