X Immediate Future

Serious Social looks at Healthy Eating

Healthy eating and healthy foods have become a significant part of everyday life. People care about what they eat. They want to know where their food comes from, how it’s made and how they can eat better. And they talk about it on social. A lot. We…

8 tips for thumb-stopping mobile content

What’s the first thing you do in the morning? If you’re like me, you reach for your phone to switch off the alarm, take a look through your app notifications overnight and maybe read and respond to a few emails. We’re not alone, my phone-addicted friend, not by a long…

LinkedIn gets a few new buttons!

LinkedIn is an excellent platform that every business should use, whether it’s foradvertising, brand content, recruitment, or showing off achievements. We’re hearing more and more that social media is a pay-to-play space. Platforms know that paid advertising isn’t going anywhere, so they’re updating their organic offerings to keep businesses, marketers,…

Ready players? Snapchat just launched its own gaming service Snap Games

Snapchat has just launched its very own gaming service, Snap Games, which lets users play real-time, multiplayer games while texting and talking with friends. The announcement came at Snap’s first Partner Summit in LA, where it described the company’s new approach to standing out from competitors like Instagram. Key announcements…

Social Snapshot – 10.04.19

Sometimes it’s hard to keep up with the fast-moving world of social media, which is why we’ve brought to you a round-up of the latest updates and tips from the industry! Keep on scrolling for your latest fix… Snapchat launches updated, faster Android version. https://po.st/O4JsoG Snapchat…

How to target Generation Z through social media

Generation Z, the ‘new generation’ – your new consumer. They’re tech-savvy, have grown up with social media, and they care. For companies to stay ahead of the game, it is important to understand your consumer, and potential new consumers. Whether you’re already targeting them, or you’re looking to move towards…

Why focusing on the sale and evidencing investment success is killing your Social Media!

A bold statement, isn’t it? And a truthful one. For clarity, at immediate future, we’re wholly focused on delivering impact, aligning to funnel, and proving value from your investment in Social Media. Regular readers will know we drove millions of pounds worth of travel sales, exclusively attributed to social, for…

April Fool’s Day round-up

We bloomin’ love April Fools Day! It’s a fun chance for brands to get fun and a bit naughty. And what better place to shout about it than social? Here’s a round-up of some of our faves from this week. Mission Foods announced the launch of Tablecloth MEGA wraps…

OUR 7 TOP TIPS TO WORK WITH INFLUENCERS

Influencer marketing can really power up your social media strategy providing you build relationships with the right influencers. Ask yourself are you following or considering the recommendations below before you embark on your activity. 7 top tips to work with influencers: Know your audience: Every successful influencer marketing collaboration starts with knowing the…

Social Snapshot – 03.04.19

Fallen behind on the past week’s news? Fear not, we’re here for you with a roundup of the best updates and tips that we want to shout about Instagram tests letting you scroll through videos. https://po.st/rF5aum REWIND! #Instagram seems to be testing out a seek bar…

“Why am I seeing this post?”: a glimpse of the Facebook algorithm

Facebook has grown rapidly and has needed to respond to the changes that have occurred in a medium which is in a constant state of flux. No longer just a place to catch up with friends and family, it is now a place where many people get the majority of…

Tribes, not trends

Why are people on social media? To connect with friends and family. To experience new things, new ideas. To discover more about who they are, what they like, what motivates them, whether or not to try the new Marmite Peanut Butter. To find their people… to find their tribe (no…

Social Snapshot – 27.03.19

We’re here for you with a roundup of interesting updates and tips from the fast-moving world of social media. Read on to catch up… How can you drive more traffic from Instagram? https://po.st/6P3GJl Given you can’t include clickable links in posts, what are the best ways to get…

#Trashtag – the hashtag for greater good

From the Mannequin Challenge, in which groups of people remained motionless in videos, to the recent Microwave Challenge, in which people slowly turn while sat on the floor, social media challenges seem to exist purely to inspire hashtags and a bit of fun. After years of ridiculous challenges, (remember “planking”?!)…

Instagram introduces a new checkout feature

Instagram is on a roll right now, announcing update after update. And just yesterday they released a new ‘check out’ in-app shopping feature. Yep, your online shopping days has just got a whole lot easier. Development on the platforms shopping tags means users will now be offered to ‘check out…

Social Snapshot – 20.03.19

Another news-filled week has passed, so here we are… bringing you a roundup of the best articles we just want to shout about. Stay with us and we’ll get you up to speed with the latest happenings in social in no time! Twitter to introduce a ‘subscribe to conversation’…

Why aren’t clients demanding detailed planning from video producers?

Well, largely because client-side staff haven’t worked on film shoots. Typically, you’ve not benefited from seeing how video production should be scoped, planned, resourced, executed, and edited. It’s not your fault. You don’t necessarily know the right questions to ask. Yet. You entrust in video producers to take you on…

Why we need to rethink ROI on social media

The ROI on a brand’s social media activity is one of the most debated, most interesting, and often the biggest conversations we have with our clients. Let us explain what we mean… We know consumers use social media platforms for learning more about products and retailers and reading product reviews.

Why choose an indie, specialist agency over a network agency?

If you’re a brand, you might have thought to yourself “I need a digital marketing agency. Surely it makes sense to go with one agency that does the lot?” I’m going to cut to the chase and tell you exactly why us indie, specialist agencies work so well, and why…

Social Snapshot – 13.03.19

Another week, another snapshot. We’ve rounded up the best articles for you in one place, so you don’t have to go anywhere else! Read on for platform updates, channel reports and ways to help you improve your social strategy… Does interest tagging on Facebook increase traffic?…

A smoking’ hot social report on BBQing

Who cares what you think?

Consumers want authenticity, they need to trust you – so if you’re only including well-crafted, heavily branded content in your social media plan, you’re on to a loser. Marketers do a great job, no, really they do. Juggling the need to engage with followers and fans, build brand trust and household…

Facebook Messenger now has a secret ‘dark mode’

Dark mode has been around for a while now with a number of apps and operating systems offering it as an option. Some people generally just prefer the design while others suggest their battery lasts longer by using it. One thing that’s undeniable is that it’s just a lot more…

Social Snapshot – 06.03.19

Well, what a great start to March it has been already! It’s hard to keep up when there are updates being released every day, so we’re here to lend a helping hand. We’ve rounded up the best articles for you in one place so you don’t have to go anywhere…

Social Media Industry Benchmarks – Where Do You Fit In?

Success on social media differs for everyone. Something we deem as successful may be viewed differently to someone else, and we all have various strategies to lead us to our victory. Everyone can agree that high engagement rates prove your content has been effective, but which social platform does your…

What Makes A Killer Social Media Content Strategy?

At the heart of your social media strategy are two things – your audience and content. By not putting the effort and time into producing valued and engaging social media content that will motivate your audience, you will be left feeling extremely frustrated with your results. Thankfully it isn’t an extremely…

Social Snapshot – 27.02.19

Snapshot time! In a week filled with news, it’s hard to keep up… which is where we come in. We’ve rounded up the best articles for you in one place so you don’t have to go anywhere else! Users can now apply to be part of Twitter’s beta test…

UGC always wins. There is no Morse code for creating content.

No one: Me: writes a blog on brands authenticity and influencers Over the years it’s clear that social media has introduced a brand new way for us to communicate, impulsively shop, and see content from parts of the world that leave us in awe. On social, we are constantly served…

Hidden code reveals plan for Instagram to get Pinterest-like features

Facebook is well known for mimicking popular features from other social networks. It should be no surprise then that another feature is going to be making its way to the Facebook-owned Instagram. A software developer, known for reverse engineering apps to discover new features, has found code which suggests…

Instagram is testing out a donation sticker for Stories to make fundraising easier

Instagram is testing out a donation sticker for Stories, as spotted by app researchers Ishan Agarwal and Jane Manchun Wong. Wong shared a screenshot which shows a donation sticker amongst other already familiar ones. The feature appears similar to Facebook’s existing fundraising and donation tools for charity…

Social Snapshot – 20.02.19

Another week has passed, which means one thing… time for another social snapshot! This week we are bringing you a variety of content; channel reports, platform updates and ways to help you improve your social strategy. We’re always here to help! 10 Instagram tools you need in 2019.

Facebook’s messaging integration and what to do with it.

As I’m sure you are aware, Facebook recently announced they are working on combining its messenger with WhatsApp and Instagram. Allowing cross-communication across the platform for its users. The new messaging system will allow all three platforms to remain separate, however, users will be able to send and reply to…

Social Snapshot – 13.02.19

Guess who! We’re back, back again, bringing you news that we just have to shout about! Stay with us and we’ll get you up to date with the latest happenings in social in no time! LinkedIn launches its own variation of live streaming called ‘LinkedIn Live’ https://po.st/MbkaPS Calling…

Uncovering your content strategy, when there are no trends or topics

High performing social content is relevant to its audience. That’s why it does well. We know that. It’s a fact. The bit that is difficult, is working out what is likely to resonate. Particularly when you’re in a category that just doesn’t see quite as many trends as others. What…

Happiness is a clean timeline? You can now de-clutter your twitter! #Twitter #MarieKondo

It’s clear that we are in an age where a trend will start from someone or a small community, it then gets shared online and before you know it, it is shared over social reaching millions of people who are then altering their lifestyle to this trend. This is what…

Social Snapshot – 06.02.19

Hi… us again! Bringing you a roundup of the best social media news from the past week. Stay with us and we’ll get you up to date with the latest happenings in social in no time! Instagram Adds Option to Link to Instagram Stories, Expands Stories Promote Tool…

Periscope makes your live broadcast more interactive

First off, a quick reminder that Periscope is a Twitter streaming platform that in its original incarnation allowed users to broadcast video to followers. Unlike Vine, which was limited to six-second long clips, Periscope broadcasters can stream for as long as they like. Until recently, there wasn’t much of a…

Twitter’s #BrandBowl Awards

We’re sure you’ve spoken about it plenty already, but let’s talk some more about the SuperBowl. One of America’s biggest sporting events, and also a time for companies to promote themselves on a monumental scale! The half-time ad break costs an average of $4million per ad (I know, crazy right!),…

It might be cold outside, but we’re talking holidays!

It might be cold outside, but we’re talking holidays and the insights travel brands need to get noticed. It’s a crucial sales period for the travel market, so how can brands drive bookings through social – there’s a lot more to do than share pictures of…

Snap out of it! Is Snapchat really making snaps…permanent?

Rumour has it that due to the financial pickle Snap has found itself in, the company is toying with the idea of making public Snaps last much longer before disappearing, or *shock horror* even become permanent. Posts shared to the “Our Story” feed…

Social Snapshot – 30.01.19

Welcome back, to another week of IF Social Snapshot! A wonderful roundup of social media news that we believe you should know. Stick with us and you’ll always be up to date with the latest happenings and new updates on social! Facebook’s planning to integrate its messaging platforms…

Interesting interests on LinkedIn

Fanfare, please! LinkedIn has finally introduced interest targeting options to their paid campaign manager – three cheers! So all those hashtags you’ve been faithfully adding to organic content and wondering “what exactly is this doing for me?”… wonder no longer, they are indicators for users’…

Social media’s a party – are you invited?

Imagining social media as a party helps to make sense of the best way to approach it as a brand and importantly how you should behave. Let’s meet three different party goers to explain what we mean. You walk into the party and introduce yourself to the first person you…

Social Snapshot – 23.01.19

*Drum roll, please* Introducing IF’s Social Snapshot!! A weekly roundup of social media news that we want to share with you. Here you can find a range of sources keeping you up to date with the latest happenings on social and new updates we want to shout about. Transparency and preventing…

8 Reasons NOT to do Social Media

Now, I know what you’re thinking. Coming from us? We must be bonkers. But, hear us out! To do good, meaningful and impactful social media, you need to be serious about it. Here are 8 reasons why you might want to reconsider your use of social media. If…

Let’s all get eggcited to create fun content this year.

Who would have thought that after spending hours on creative and strategy planning for your social channels, that to beat the likes on Kylie Jenner’s Instagram photos, all you needed to do was post a picture of an egg! Clearly, it’s a little more challenging than this, as posting a…

Why AR glasses are a worthwhile investment for Facebook

The latest news out of Facebook is that hundreds of employees are being moved, as part of a ‘behind closed doors’ restructuring. These individuals are being shifted from a broad augmented reality division, which is part of Facebook’s Reality Labs, to one that focuses on AR glasses…

YouTube is rolling out a swipe-through feature so you can watch videos F O R E V E R

Tinder is probably the first and most famous example of what we all know as ‘the swipe’. Mobile navigation today is all about the swipe, and now even YouTube is joining in. Their latest update will give users a way to navigate between videos. By…

What posts should you avoid on social?

It’s always a struggle to keep everybody happy – especially on social. For businesses, there are many risks. Some risks, however, are worth taking. Here are 8 rules to follow to avoid any disastrous outcomes! • Negative comments about consumers/clients. Now this is pretty self-explanatory. If you post negatively about…

Travel bookings down. Can social drive help them lift-off?

According to GfK data, travel bookings in the last few weeks are lower than expected. December saw a drop of 13% and the first week of January this year is 9% lower. The pressure is now on squeeze the pips out of the busiest buying period for the holiday industry.

Is Snap bringing it back?

Much like Westlife, Snap is also trying to make a comeback 2019. Yes, we know it’s a stretch, but hear us out! A recent report commissioned by Snap reveals the real emotions and feelings that users have around their social media apps, straight from the horse’s mouth.

Moments of the micro kind

When planning messages and creative for campaigns which require an action to be taken, we’ve always got the customer journey in mind. The simplest approach is to ensure you are present to inspire and delight when research takes place, when the action is taken and then following the action to…

Thousands of users will test new Twitter features publicly

Twitter has announced that it’s set to launch a new program to let its users shape how conversations look and feel on the platform. This builds from trials at the end of last year with “ice breaker” tweets, aimed at increasing engagement on the platform…

No, I don’t just cock around on social for a living!

It’s a retort I’ve given to my wife, family, and friends many times. I’ve also, rather frustratingly, had to issue it to senior marketers far too many times. For reasons I cannot fathom, Social Media is still badged by some as being for the kids, or the cool brands, or…

Tap-through Instagram feed – there and gone in a flash ⚡️

With so many users active on social media over the holidays, there was a huge panic over a rather substantial, unexpected change to Instagram. Here’s what actually happened and what it means. Instagram had intended to update the beta version of the user interface for a small number of people.

Have a merry Christmas, we’re off to rest and celebrate, see you in 2019!

Whoosh! Another year has flown by, and what a year 2018 was too. Life at immediate future is an absolute rollercoaster and we’ve got our hands in the air while screaming “Woohoooo!!” at the top of our lungs. Thank you to everyone who’s contributed to all the thrills we’ve had…

Sparkles and algorithms and everything nice!

Since 2016 Twitter users have been frustrated with the way their feed has been presented to them, an issue brought on by changes to the platform’s algorithms. Twitter added this in to highlight current affairs, trends and updates as they happened, meaning that users weren’t always able to see their…

Millennial lingo on social – what’s the memeing of it all?

Memes have been around for quite some time now. The word “meme” itself is Greek, meaning “that which is imitated.” Memes are so commonly shared that, based on Google Trends, “memes” are becoming a more popular search term than “Jesus.” Recently, a tumblr user shared what many…

Online shopping > high street traipsing, right?

Many of us now turn to online shopping to avoid the queues, the tired feet, the unhappy children you find on a traipse up and down the high street – especially at this time of year. One of the other things we love to avoid is that annoyingly helpful retail…

Get your B2B social media right in 2019

Last week, LinkedIn released some fab blogs about daring to succeed in 2019. Now that sounds like something we definitely want to get on board with. So, of course, we’ve been keeping up, and we’ve summed up the best bits from last week. Audience Trends Let’s talk…

Another new test feature for Instagram creators.

Instagram is testing another new feature to improve the social platform for influential creators. According to The Hollywood Reporter*, a small group of Instagram users are testing new “creator accounts” on the social platform that provides them with added attractive features. Similar to business-focused profiles on Instagram that were introduced…

Is Facebook set to announce a pay TV service?

Facebook has been positioning itself for a TV and movie offering for a while now. It wasn’t long ago that the social network was rumoured to have shown a lot of interest in winning rights to show Premier League football exclusively…

Movements, World Cups and more… Facebook looks back on 2018

As another year draws to an end, it’s time for Facebook to release the annual ‘Year in Review’, taking a look back at the best (maybe most memorable) things to come out of 2018. And yes, I know what you’re thinking, but honestly it really wasn’t all bad! The platform…

UFO Green, Plastic Pink, and Proton Purple – Meet the colours of the future

It’s that time again when everyone looks back on the year to remind themselves of all the work they’ve done and look at what performed really well, what shocked people, what didn’t quite work out as initially thought, etc… It’s a time of reflection but it’s also a chance to…

Did you forget about Twitter this year?

Often seen as one of the “old school” social media platforms, we just wanted to check in with you to find out if you’ve kept up with what’s great about Twitter and how to use it best. If you haven’t… perhaps we’ve just solved one of your social media news…

The best Twitter moments of 2018! #ItsHappened

I’m not even going to reiterate to you how fast this year has gone by! But, as the year comes to an end, I thought I would share with you some of the most tweeted topics and trends from Twitter’s annual #ThisHappenedReport. As we crawl out…

Get musical for social engagements

Over recent months, we’ve seen a bunch of additions to platforms that encourage users to share, engage with and enjoy music via social media. Harking back hundreds of years, people only heard music in concerts, in churches or concert calls with hundreds of other people. Music was inherently a social…

TikTok shows no signs of slowing down

What’s Driving the TikTok Trend? TikTok, the app born out of the online lip-syncing trend, is now the name on everyone’s lips. Just a few weeks ago, it was the top free app on Apple’s App Store, and inspired a new regular segment on…

With Instagram’s latest update you can share Stories with your favourite people

Instagram is hot property right now and slowly but surely becoming Facebook’s golden goose. So it’s no surprise the social giant is putting more efforts in to make sure people are spending even more time inside the app. One annoyance when it comes to Instagram Stories is that sometimes you…

New year, new app? Find out what Instagram are trialling and what it means for you.

You know that stage, post break-up, where you change your hair or your clothes to make yourself feel better? Well it seems Instagram is doing just that, with new changes being disclosed every week. Just last week we saw the announcement of fake followers being removed from the platform and…

How travel brands can turn holiday dreamers into buyers on social

Right now as we head into the dead of winter, our summer holiday is just a distant memory. But it’s now, as we turn the heating up at home, that we dream of going away. Our latest research makes it clear that social is a travel essential.

Metrics that matter

When you’re running a campaign, it’s so easy to get WOWed by the longest numbers in your analytics. Reach and impressions are two of the metrics that are likely to be the largest. They’re both important in the right contexts, but there are some other metrics that you may not…

The generation that is influenced by beauty and social media now have been christened with a name!

A new generation, one that no-one can put their finger on to how they became so adept in technology. How they use their spare time to create profiles on social media, that now make them more money than the average degree-holder would make. How they are so influenced by youtube,…

Is everything smaller, or is it just further away?

Does size matter? The latest chatter around Twitter is that it could have been a mistake to gauge the value of accounts on the size of their follower count. With the Facebook algorithm benefitting content with high views and engagement, Instagram cracking down on…

A single ‘buy now’ post on social will never deliver your long-term commercial goals

When was the last time you said yes to the WHSmith or Robert Dyas staff who always say “would you like to try this [product you’ve not picked up, or expressed any interest in] for a pound?” Personally, I always decline. And why is it invariably Cadburys Caramel, or sink…

Blending art and science to engage people

It’s often mentioned that Marketing is a combination of Art and Science. It’s totally right! In a recent #SeriousSocial, Katy chatted about how insights and data (science) can open up and direct creative opportunities (art). The pair go hand-in-hand. With a background in Music, and now having…

Lies, gluttony, greed and bad sales…

What sins have you committed in the past week? Have you told a lie… or a couple? “That pitch you did James was fantastic! I really believe you can take the company somewhere far!” Maybe you’re greed lead you to have more on your plate then…

5 simple tips to optimise your Instagram profile for search engines

Social platforms and search engines don’t always make comfortable bed-fellows. The two digital marketing channels are typically run by competing parent organisations. There’s little reason for Microsoft’s Bing to point its users toward Twitter. The one attempt to combine search and social came from Google. The expectation was for Google+…

Kiss my stats

It’s not going to come as a surprise to many that the latest statistics on social media use show that we’re spending 24 hours a week* on platforms, or that we’re bombarded with thousands of different types of messages, from several different sources both offline and digital during that time.

Brands are driving app downloads through Instagram Stories

Stories have been around for a fair amount of time now and many brands have joined the party. But some of them are thinking even bigger… Hopper, a flight-booking app, has gradually increased its spend on Instagram Stories since the platform enabled mobile app installs last May. The…

Instagram Story promotion in an instant…

Instagram has got another revenue-generating option for their Story feature in the pipeline, which should prove to be a fantastic addition for their 2 million active advertisers. The update, similar to Facebook’s ‘boost’ option, will make it easier for brands to make their Stories appear as adverts and means they…

Find out more about the music app that’s currently getting more downloads than Snapchat! #Snapchat #TikTok #Video

2012 was a great year for comedy on the internet, we had Vine! This short-form video platform really stood out in the video market as there were a very limited number of apps that could even try to compete. Snapchat had just launched their 10-second video sharing, Instagram…

What sort of person are you?

How well do you know your audience and what they want? As a business, you might be in the camp which has spent countless hours in a boardroom scoping out personas and defining which segments are your best to target for purchase. Alternatively, you’re in a business where that’s either…

Mind your “tweeting” manners

It’s curious that since Twitter doubled its character count to 280, people have become politer. The latest data shows that 54% more tweets use the word ‘please’ and 22% use the word ‘thank you’, which is probably making customer service more bearable. Another result from this change is that Twitter…

Facebook’s musical additions

Facebook have announced a variety of new features are coming that will allow users to express themselves through music. It all feels a little MySpace-esque, however, they’re hoping the additions will enhance their focus on moments, as Tamara Hrivnak, Facebook’s Head of Music Business Development says, “moments are remembered and…

It’s time for awards judging to become tangible

As Aristotle once said: “One swallow does not a summer make.” And, if Aristotle was busy Instagramming today, he would undoubtedly post: “Instagramming a TV Advert does not a Social Media strategy make’. Ok, so he may prefer Facebook over Instagram, as, let’s face it, he’s a little outside the…

Instagram takes over Snapchat for most used platform by teens.

Facebook, Snapchat, Instagram, Pinterest…we could even push it as far as Mumsnet. Your brand could sit on all of those platforms if you truly wanted to connect to ALL demographics. But, which one is right for you? If you want to hear it from a 23-year-old…

Biggest Do’s and Don’ts in the new era of Social Video

This is probably why we love social media marketing so much: everything changes continuously and evolves constantly! Not too many years ago the idea of watching a show on a mobile device would have horrified most of us… How could a tiny little screen, such as our mobile, allow for…

The overdue redesign of Facebook Messenger ensures the app remains relevant

The Messenger app for Facebook has been around for a long time, initially launched as Facebook Chat in 2008 and becoming a standalone app in 2011. New features have been added and updates made but a thorough consolidation of purpose and design has been long overdue. The…

Story time is the key to persuasion

Let me tell you a story… The centrepiece of all business is persuasion, and the greatest vehicle to persuade is storytelling. So is it really a surprise to anyone that the Stories format is growing 15 times faster than newsfeed as a device for people to reach their audiences (and…

Is this the end of low-quality Facebook ads?

We all know that the Facebook algorithm changes almost daily at the moment. With all the constant changes, it’s hard to know what Facebook will now choose to classify as incriminating and will choose to demote, and there’s no doubt that the platform is clamping down on content. Earlier on…

Digging up insights to fuel creativity – Highlights from the Brandwatch Now You Know Conference

We’re out and about again! This time, our CEO Katy was captivated by insights at the Brandwatch Now You Know conference, learning how digging up data can open up creative opportunity for brands. Katy’s very own roundtable discussion got people from all sorts of brands fired-up, talking about…

Take a few Moments on Twitter

Twitter used to be the place for short, snappy messages. It still is, to some degree, but in the industry landscape where storytelling is everything, it’s getting more and more difficult to tell story, or even parts of your story in one Tweet. Twitter Moments allow you to create and…

Back to the Future with LinkedIn

There’s been a great deal of talk over the past few months of the future strategic moves that LinkedIn might be making. As always, LinkedIn is extremely slow at implementing radical changes. The result of this perpetual situation is that the social network of the working people has announced one development…

Facebook Portal shows a commitment to the household of the future

One of the reasons Facebook stands above all other social media networks, is that it isn’t just a social media network. Facebook is a technology giant. That’s why it is in the same category as Google, Apple and Amazon. A lot of this tech is deployed behind the scenes, but…

There’s another streamer on the block

Since announcing partnerships with publishers out recently, and in the past testing a more Netflix-esque offering, Snapchat brings us news of Snap Originals. Tapping into the lucrative reality show market which frequently gathers herds of young people who often morph into influencers, the new effort will be…

The bright side of social

It’s fair to say that social media receives more bad press than it gets appraisals. From the Cambridge Analytica scandal to the continuous battle against fake news, the bullying problem amongst youngsters, negative effects on mental health…the list goes on. These issues shouldn’t be ignored, but sometimes we…

The role of psychology in social

Ask any marketer, and they’ll tell you that generating engagement on social media all comes down to persuading your audience to respond to you. In order to persuade, you need to apply simple psychological strategies to trigger emotional responses from your audience, as a result of them viewing your content.

This is what happens in the final month before a LIVE International broadcast

It’s exactly 28 days until I hear our Producer and Director speak into my earpiece, issuing the famed cue I so love hearing: “And we’re live in 3, 2, 1”. The production lights will be illuminating our on-location set, and I’ll see the red lights appear on our Blackmagic Studio…

Search results for "X"

Serious Social looks at Healthy Eating

8 tips for thumb-stopping mobile content

LinkedIn gets a few new buttons!

Ready players? Snapchat just launched its own gaming service Snap Games

Social Snapshot – 10.04.19

How to target Generation Z through social media

Why focusing on the sale and evidencing investment success is killing your Social Media!

April Fool’s Day round-up

OUR 7 TOP TIPS TO WORK WITH INFLUENCERS

Social Snapshot – 03.04.19

“Why am I seeing this post?”: a glimpse of the Facebook algorithm

Tribes, not trends

Social Snapshot – 27.03.19

#Trashtag – the hashtag for greater good

Instagram introduces a new checkout feature

Social Snapshot – 20.03.19

Why aren’t clients demanding detailed planning from video producers?

Why we need to rethink ROI on social media

Why choose an indie, specialist agency over a network agency?

Social Snapshot – 13.03.19

A smoking’ hot social report on BBQing

Who cares what you think?

Facebook Messenger now has a secret ‘dark mode’

Social Snapshot – 06.03.19

Social Media Industry Benchmarks – Where Do You Fit In?

What Makes A Killer Social Media Content Strategy?

Social Snapshot – 27.02.19

UGC always wins. There is no Morse code for creating content.

Hidden code reveals plan for Instagram to get Pinterest-like features

Instagram is testing out a donation sticker for Stories to make fundraising easier

Social Snapshot – 20.02.19

Facebook’s messaging integration and what to do with it.

Social Snapshot – 13.02.19

Uncovering your content strategy, when there are no trends or topics

Happiness is a clean timeline? You can now de-clutter your twitter! #Twitter #MarieKondo

Social Snapshot – 06.02.19

Periscope makes your live broadcast more interactive

Twitter’s #BrandBowl Awards

It might be cold outside, but we’re talking holidays!

Snap out of it! Is Snapchat really making snaps…permanent?

Social Snapshot – 30.01.19

Interesting interests on LinkedIn

Social media’s a party – are you invited?

Social Snapshot – 23.01.19

8 Reasons NOT to do Social Media

Let’s all get eggcited to create fun content this year.

Why AR glasses are a worthwhile investment for Facebook

YouTube is rolling out a swipe-through feature so you can watch videos F O R E V E R

What posts should you avoid on social?

Travel bookings down. Can social drive help them lift-off?

Is Snap bringing it back?

Moments of the micro kind

Thousands of users will test new Twitter features publicly

No, I don’t just cock around on social for a living!

Tap-through Instagram feed – there and gone in a flash ⚡️

Have a merry Christmas, we’re off to rest and celebrate, see you in 2019!

Sparkles and algorithms and everything nice!

Millennial lingo on social – what’s the memeing of it all?

Online shopping > high street traipsing, right?

Get your B2B social media right in 2019

Another new test feature for Instagram creators.

Is Facebook set to announce a pay TV service?

Movements, World Cups and more… Facebook looks back on 2018

UFO Green, Plastic Pink, and Proton Purple – Meet the colours of the future

Did you forget about Twitter this year?

The best Twitter moments of 2018! #ItsHappened

Get musical for social engagements

TikTok shows no signs of slowing down

With Instagram’s latest update you can share Stories with your favourite people

New year, new app? Find out what Instagram are trialling and what it means for you.

How travel brands can turn holiday dreamers into buyers on social

Metrics that matter

The generation that is influenced by beauty and social media now have been christened with a name!

Is everything smaller, or is it just further away?

A single ‘buy now’ post on social will never deliver your long-term commercial goals

Blending art and science to engage people

Lies, gluttony, greed and bad sales…

5 simple tips to optimise your Instagram profile for search engines

Kiss my stats