youtube Immediate Future

Hey TikTok… Byte me.

It’s official, Byte has launched! What’s Byte? Well, remember Vine, the video-sharing app which specialised in a 6-second looping format? The one that Twitter bought and then shut down to cut costs because hosting video is costly? Thereby counting themselves out a tonne of cash which TikTok is now…

Twitter will continue to go live with your mistakes

While there have been whispers of a Twitter editing feature, CEO Jack Dorsey has shut down rumours this week in an interview with Wired saying “please stop bothering us about this, please.” Since its founding in 2006, Twitter users have been desperate for an editing featuring. Even the…

Social Snapshot – 08.01.20

We may be easing back into the world of work after a joyful Christmas break and new year celebrations, but the world of social media has welcomed the new year with open arms; announcing new policies, tests and features almost immediately. To help you stay up to date with the…

Why changing a few questions within your marketing planning could have transformative impact

Marketing teams are busy. Task lists swell daily. I’m not sure any marketer manages to achieve everything they set out to annually. Evolving sales collateral, event planning, commissioning reports, briefing the spring, summer and Christmas Ads, launching NPD, or improving demand generation. There is much to achieve as a team.

Social within sport, its now worth a shot!

It’s been a known fact that since the rise of social media there’s been a constant battle with the world of Broadcast TV. The fear was first noticed by TV stations who were scrambling when media platforms such as YouTube and Facebook were amounting to users that blew local TV…

Social Snapshot – 25.09.19

We love staying up to date with the wonderful world of social media and we’re sure you do too! So, we’ve pulled a variety of articles into one place that we just want to shout about, whilst keeping you up to date… Snapchat expands ad length limits, announces new…

Adobe Auto Reframe – a designers dream

Designers. Don’t you just hate it when you create an awesome asset to go out on social, but then you have that tedious job of having to resize it for all platforms – whilst still looking amazing!? Well, what if I told you, you may not have to…

Social Snapshot – 28.08.19

We love staying up to date with everything social and this past week did not disappoint! We’ve compiled a bunch of articles together that we just want to shout about, and we’re sure you’ll enjoy them as much as we did… Facebook is testing a new listing of post reactions…

Are you up to date with LinkedIn?

Are you up to date with LinkedIn? LinkedIn pages have a few new ways you can improve the visibility, content and followers – here’s a checklist you can use to make sure you’re maximising this platform – because they have over 500m users! Tagline There’s a space under your company…

Understanding the Social Tech C-suite

This is one audience tech brands want to reach. The audience where 70% are the decision makers and the rest influence the purchase. We took a look at who they are, what they talk about and what motivates them. And produced a report which digs into…

Social Snapshot – 05.06.19

Another week has passed, and my, what a week it has been! We’ve rounded up the best articles and updates, just for you. So, carry on reading, and we’ll get you up to speed with the latest happenings in social in no time. New report shows Facebook engagement in gradual decline,…

Vertical VS Landscape – IGTV ends the video battle

Since the dawn of IGTV, content creators have been battling with whether to post their long-form video content to YouTube or Instagram. To some degree, it makes sense to have these two very different video content platforms – Instagram is mobile-first, but YouTube has the…

Social Snapshot – 15.05.19

When the updates are non-stop it can be hard to stay in the know. But, fear not, we’ve rounded up the best articles for you below ⬇️ Because, you know, we’re good like that! Instagram looks set to ramp up its efforts against apps selling likes and followers.

Ready players? Snapchat just launched its own gaming service Snap Games

Snapchat has just launched its very own gaming service, Snap Games, which lets users play real-time, multiplayer games while texting and talking with friends. The announcement came at Snap’s first Partner Summit in LA, where it described the company’s new approach to standing out from competitors like Instagram. Key announcements…

OUR 7 TOP TIPS TO WORK WITH INFLUENCERS

Influencer marketing can really power up your social media strategy providing you build relationships with the right influencers. Ask yourself are you following or considering the recommendations below before you embark on your activity. 7 top tips to work with influencers: Know your audience: Every successful influencer marketing collaboration starts with knowing the…

UGC always wins. There is no Morse code for creating content.

No one: Me: writes a blog on brands authenticity and influencers Over the years it’s clear that social media has introduced a brand new way for us to communicate, impulsively shop, and see content from parts of the world that leave us in awe. On social, we are constantly served…

Is Snap bringing it back?

Much like Westlife, Snap is also trying to make a comeback 2019. Yes, we know it’s a stretch, but hear us out! A recent report commissioned by Snap reveals the real emotions and feelings that users have around their social media apps, straight from the horse’s mouth.

TikTok shows no signs of slowing down

What’s Driving the TikTok Trend? TikTok, the app born out of the online lip-syncing trend, is now the name on everyone’s lips. Just a few weeks ago, it was the top free app on Apple’s App Store, and inspired a new regular segment on…

The generation that is influenced by beauty and social media now have been christened with a name!

A new generation, one that no-one can put their finger on to how they became so adept in technology. How they use their spare time to create profiles on social media, that now make them more money than the average degree-holder would make. How they are so influenced by youtube,…

Find out more about the music app that’s currently getting more downloads than Snapchat! #Snapchat #TikTok #Video

2012 was a great year for comedy on the internet, we had Vine! This short-form video platform really stood out in the video market as there were a very limited number of apps that could even try to compete. Snapchat had just launched their 10-second video sharing, Instagram…

Our shop window

Let’s talk about the value of our client work. We’re wholly committed to doing a great job for every single one of our clients, meeting their individual needs with the aim of smashing goals and making a huge impact in the world, whether B2B, B2C or charity. The work we…

Biggest Do’s and Don’ts in the new era of Social Video

This is probably why we love social media marketing so much: everything changes continuously and evolves constantly! Not too many years ago the idea of watching a show on a mobile device would have horrified most of us… How could a tiny little screen, such as our mobile, allow for…

Adobe MAX just blew everyone’s minds

Every year millions of creatives around the globe wait in anticipation for what is seen as the biggest creative conference in the world – Adobe MAX. Every year it leaves people walking away speechless and this year was no exception. From moving stills to designing an animation that…

Facebook Portal shows a commitment to the household of the future

One of the reasons Facebook stands above all other social media networks, is that it isn’t just a social media network. Facebook is a technology giant. That’s why it is in the same category as Google, Apple and Amazon. A lot of this tech is deployed behind the scenes, but…

The bright side of social

It’s fair to say that social media receives more bad press than it gets appraisals. From the Cambridge Analytica scandal to the continuous battle against fake news, the bullying problem amongst youngsters, negative effects on mental health…the list goes on. These issues shouldn’t be ignored, but sometimes we…

This is what happens in the final month before a LIVE International broadcast

It’s exactly 28 days until I hear our Producer and Director speak into my earpiece, issuing the famed cue I so love hearing: “And we’re live in 3, 2, 1”. The production lights will be illuminating our on-location set, and I’ll see the red lights appear on our Blackmagic Studio…

What’s new for the social giant?

Facebook updates are endless. If you use the platform to share branded content, you need to know what’s changed and what’s new, but it’s just taking up so much of your time. It might seem like a whirlpool that you keep getting caught up in. Now, they’re building up the…

Embarrassing Dads are killing Centennials’ (and younger Millennials’) Facebook usage

I’ve spent most of this week doing interviews. I’m combing for the next batch of talent to join immediate future. It’s something that I thoroughly enjoy, particularly when a vacant role is entry level. There is an unbridled enthusiasm and honesty that you only experience from people looking to make…

Are you reaping the rewards of remarketing on social?

Remarketing can be a powerful tool to engage and retain your audience, but are you thinking enough about it? Often it’s the best performing campaign line within our social strategies, gaining clicks from users who have already engaged with your brand in some way – whether this…

Could IG Shopping be the app that marries e-commerce and social at scale?

Reports have emerged of a new standalone app being worked on by Instagram. Tentatively known as IG Shopping, the app will allow users to browse products and services from retailers that they follow and purchase them directly from within the app. Instagram has declined to comment on…

Facebook Watch takes on the world

Facebook Watch, the video-on-demand service, is launching globally after previously only being available in the US. The video destination proved to be somewhat of a success in the US. According to the head of video at Facebook, Fidji Simo, the time spent watching videos has increased by 14 times since…

Influencer marketing with ethical, strategic relationships at the core

Following Keith Weed’s statement at Cannes Lions, we’re talking about the must-dos and the should-dos when it comes to influencer marketing. Learn how to approach it as an on-going relationship, kindling the right brand-influencer match and building a mutually-beneficial partnership. Join us for a…

5 tips for a cost-savvy tech setup for filming video

Over the last few weeks, we’ve been giving you some tips and hints about planning and filming your very own content for social. Now, we know that one of the most daunting parts of starting out is the equipment and knowing where the blooming heck to start. You might…

Is influencer marketing for B2C brands only?

When you think of influencer marketing, your mind probably wanders to the Kardashians or Zoe Sugg. Any marketer knows that done in the right way, influencer marketing is a great tool for consumer brands to reach their target audience in an authentic and engaging way, and lead to products flying…

How’s the long-form video newbie doing?

IGTV is Instagram’s new dedicated solution for long-form vertical video solution. Don’t worry, it isn’t here to replace Stories! And it isn’t stepping on YouTube’s toes – not yet anyway… In this week’s Serious Social, we’re having a natter about which platforms are doing it right when it comes…

How Social is Scoring at this World Cup

As this World Cup gets underway, it’s worth reflecting on how changes in social media engagement are coinciding with the major shifts currently taking place in sports consumption. These converging trends are positioning social at the centre of sports entertainment, not just as a way of connecting with fans away…

Get your popcorn at the ready as Instagram goes for long!

Remember a few weeks ago when we said Instagram is after world domination? Well, we weren’t wrong. Yesterday Instagram CEO, Kevin Systrom, launched IGTV – a new long-form video content app. The announcement of the new app in San Francisco is a bid to lure content producers away from…

Instagram may launch long-form, professional videos

Instagram may launch long-form, professional videos: Heard the rumours? Instagram want an even bigger portion of Snapchat’s market share. They are even trying to compete with the video giant we all love: YouTube. Why not? A report from the Wall Street Journal suggests that Instagram could…

The lowdown on Snapchat’s new six-second unskippable ads

Still keen on using Snapchat for your brand? The platform’s new ad format might be the best way to test your return on investment. Launching this week, the new six-second unskippable video ad format puts Snapchat firmly in the same ring as Facebook and YouTube, both…

Is UGC missing from your content strategy?

Conversations between a brand and a consumer are no longer a one-way street. Today’s consumers are empowered and connected like never before, and they’re producing content like it’s going out of style. It’s our job as marketers to produce lots of great content that will engage the consumer. This can…

A Brief History of Social Media

Did you know that the first social media site was called “Six Degrees” and was founded in 1997? Many believe that it’s Facebook that has largely reshaped the way we connect and stay in touch with each other; however, this type of networking can be traced back…

Facebook reveals an increased use of pre-roll ads and more…

Facebook reveals an increased use of pre-roll ads and more… We’ve all heard of Watch – Facebook’s platform for shows. Having released this to a small US-based audience in August 2017, Facebook shared episodes — live and recorded — that followed a storyline or theme. With promising results, Facebook are…

Is VR the next step for social?

As marketers, we’re always looking for the best way to interact with our customers and to create meaningful and engaging interactions with them. We do this through email marketing, TV and print advertising, social media, and now some brands are doing it with virtual and augmented reality. As we’ve mentioned…

Snapchat losses are NOT Kylie Jenner’s fault

For the past year, CJ, MD at immediate future, had been commenting on Snapchat earnings calls on BBC News (broadcast), national and trade press: saying that Snapchat is on a path to failure. As losses continue to pile up, and a spotlight is placed on recent changes at the…

Why the drop in Facebook referral traffic isn’t a bad thing & what you should be posting to minimise the loss

You heard it from the main man himself, so it should be no surprise when, less than a month later, there already seems to be a 6% decline in Facebook traffic to publishers. In the long run, this drop in referral traffic is intended to result in…

Social Commerce Needs More Social Video

It hasn’t even been two years since Facebook proclaimed that by the beginning of the next decade the platform could be ‘all video’, but it already feels like this prediction is fast-becoming a reality. For some time now, YouTube has dominated the online video clip space. But…

Facebook’s latest feature: Lists

Facebook have officially rolled out their Lists feature globally today. The feature is aligned to the status update box, along with the options such as Photo/Sticker, Polls and so on. With the recent shift to make Facebook a platform to help users connect to their loved ones, have more meaningful…

I guess this is how the wider world views social influencers?

Here’s a story about a young lady who wanted to spend five nights in a luxury Dublin hotel. As she says herself, it was to be for “an early Valentine’s Day weekend”. Nothing too unusual there. Here’s the kicker, because of who she is, rising social media influencer Elle Darby,…

Snapchat says you won’t find its audience anywhere else

Following its shocking Q3 results (which I’m not going to talk about again, promise), Snap is still keen to prove its worth to brands with big budgets. This time, the company has commissioned app analytics tool, App Annie, to report on the amount of time Snapchat’s users spend…

Snap Chat’s Revitalisation

Following Snap’s Q3 Earnings report it’s become apparent that a big change needs to happen if Snapchat is to remain a credible player in the world of social media. According to the report Snapchat’s user growth is down to a meagre 2.9 percent. Revenue targets weren’t met to the tune…

News Spreads like Wildfire on Social

It seems like new features are being added to social media platforms every day. People are spending more time on their mobile devices like phones and laptops, on social media, and less time reading the daily paper or watching the TV. Traditional news platforms are becoming less popular, and news…

60 Second Social 09/10/17

Last week we welcomed Paul Hewitt, playwright & creative strategist, to our office. In this week’s 60 Second Social he tells us the importance of the link between playwriting, storytelling, and social. Our greatest takeaway was, considering what celebrity or family member your brand would be, and…

Twitter tests Twitter lite – but is it too late?

Developing countries don’t have the same access to Internet facilities as we have in the West. The high cost of data on mobile plans and poor infrastructures mean that it is harder for people living in developing countries to access social media networks. To remedy this, Facebook has…

An I.F interview with Nick Entwistle of One Minute Briefs

Hi Nick. I know you’ve got more hats than Mr Benn but thanks for taking the time to answer some questions on you, social, creativity and whatever else we throw at you. For those not in the know, Nick Entwistle is a creative polymath. Still shy of his 30th,…

School of life is never out for summer. How do you keep on learning?

School of life is never out for summer. No matter what job you do, there’s always room to learn more, especially if you’re a perma-switched on curiosity driven creative. Your employer could (and should) be looking to develop you in your role, either by team training or on an individual…

Introducing FrontRow…

Never one to go out of focus, FrontRow is the new wearable camera from WiFi product maker, Ubiquiti Networks. The gadget is made up of not one, but two cameras; one on the front and one on the back, so its guaranteed not to miss any of the action. It’s…

Will Watch wear the crown?

When Facebook first announced Watch, there was scant enthusiasm for its offerings, and that didn’t change over the months as information about the first programmes available were released. Now the platform is being trialled to a select group of users in the US, we’ve been taking a closer…

Facebook launches in-stream-only video ad buys

Facebook steps up its game with another feature for video marketers. Advertisers can now buy video ads that will only be served when people are viewing a video. This should increase the chances of viewers watching your content! Shortly after Facebook revealed its video service, Watch, the company didn’t waste…

Big Changes To Facebook Marketplace

Facebook are testing out a number of big changes within Marketplace having recently expanded the product into 17 new countries in Europe launching in Austria, Belgium, the Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden and Switzerland, in the biggest expansion Marketplace has…

Facebook Continues to Dominate. But Why?

A recent survey compiled by Statista showed that Facebook is still reigning supreme over the social media-sphere – with its monthly views sitting comfortably ahead of the competition. 706 million view’s worth of comfortable to be precise. And it’s not just Facebook. Whatsapp…

60 Second Social 06/07/17

We’re behind the scenes at #FujitsuWorldTour. In this rendition of #60secondsocial we’re highlighting the importance of capturing great video content on social. We highlight that planning is extremely beneficial; storyboards are key. Similarly, the best audio and lighting you can get your hands on is of utmost importance.

What Facebook has done in just 7 days

Facebook’s been busy trying to conquer everything and everyone it seems in the last 7 days taking on everyone from Netflix, Google and Internet service providers. As well as updating its core platform and back end metrics all in the aim to diversify and improve its product offering. Check…

Facebook has revealed secrets about its TV ambitions

After months and months of speculation, our predictions in IF Towers have finally come true and Facebook has uncovered secrets about its TV ambitions. Earlier this year, when Facebook began testing in-stream video ads in non-Live broadcasts, and at the same time changed their newsfeed algorithm to benefit some longer…

60 Second Social 30/05/17

From Cali to Canada! Our MD, Colin Jacobs, is in Ontario in Canada this week for the final preparation of #ProjectCirrus. The cloud cover may be low, but spirits are high in anticipation of Fraser’s approaching wingsuit jump. Here is a full update on Project…

Live Event Social Media Checklist

Pre-planning is absolutely vital to effective social media before, during, and after a live event. The recent evolution of live social has led to a mass increase in live video streaming and events are a huge part of that. According to…

60 Second Social 22/05/2017

Our MD, Colin Jacobs, is in Davis, California this week for #ProjectCirrus. Ray Bans and all, here he is congratulating our very own Tajah Brown for her nomination in this year’s B2B Marketing’s Rising Star/Newcomer of the year category. Click here…

Tasty takeaways from The Drum Future of Marketing Conference

Last week, I attended The Drum’s Future of Marketing Awards at the America Square Conference Centre in London. In keeping with my social mind-set, I chose to attend the following sessions; ‘The Future of Content’, The Future of Social, and ‘The Future of Personalisation.’ To give you an insight into the day, and a…

Tumblr’s Cabana App introduces a new way to share video

Do you ever find yourself describing a funny video you watched days ago and not quiet getting it right? The most annoying thing is forgetting the name all together! Tumblr has the answer with its new app called Cabana. Cabana allows groups of friends to video chat and watch videos…

Get ready to start shopping on videos!

Do you remember how I was banging on about a pair of shoes and how Pinterest now lets you shop from pictures about a month ago? (if you don’t here is the post) Well, now, shoppable videos are coming to Facebook and Twitter but maybe not just as you…

The Brands Who Won April Fools 2017

So April has arrived, and with it a day when we stop bashing ‘fake news’, and instead celebrate it, and the other witty and, in some cases, heart-stopping ways that our friends and loved ones make April Fools of us all. Not to mention, the brands that get in on…

60 Second Social 27/03/2017

The prime suspect in #60SecondSocial this week is LinkedIn. The Sales Navigator has been beefed up with an enterprise plan, CRM syncing, and PointDrive integration, tapping into its user base of more than 465 million professionals. We haven’t forgotten about Instagram, who introduced two-factor authentication & Facebook who have designed yet another ad…

Meet Uptime!

A new app with the invite code ‘pizza’, say no more, we’re sold! YouTube has always been the old faithful, reliable friend that never lets us down and keeps us laughing into the early hours. Strange and random, yet those YouTube videos always give us something to talk about. However, it…

#60SecondSocial – Your essential guide to last week in Social, in just 60 Seconds

Social evolves at breakneck speed; channel changes occur daily; and development roadmaps are sometimes hidden from us. It has become harder than ever for marketers to stay abreast of what they need to know. To be able to push the boundaries of campaigns and deliver…

The Future of Facebook TV

Social is moving to take over TV. This has been the case for a while and as we have recently explored Facebook is ramping up to take on YouTube for the social video top spot. In mid-February Facebook announced the launch of the Facebook video app…

The Future of In-Video Advertising on Social

The paid advertising landscape is changing and this time it’s all about video. Two big announcements have rocked the video world… Facebook is introducing mid-roll video ads Youtube is scrapping 30 sec pre-roll video ads in favour of 6 sec – 20 sec. It’s clear to see that Facebook is…

Easy ways to win big with micro-influencers

Admit it, we all know someone who thinks that working with a major influencer is an easy way to get their product in front of millions of people. They often fall at the first hurdle when they realise their favourite YouTube Creator is charging a not-so-small fortune for…

Can Instagram make social commerce work?

With social commerce proving a major revenue generator for WeChat and Line in Asia, there’s no surprise that the big social networks are more enthusiastic than ever to get their slice of the action. And look no further than Instagram as a key example here: from the launch…

Does the new LinkedIn look get the thumbs up?

Following Microsoft’s completion of the LinkedIn acquisition, dramatic changes began to roll out at the end of last week. Primarily, for its 450m users, it is a desktop revamp that leads the charge. Whilst not available yet in every country, we took a look at initial feedback and reviews of…

How well has live-tweeting aged?

Facebook Live is on every lip and every screen. Add to that Periscope and YouTube Live, and there’s no denying that Live is king on social media! Even Snapchat and Instagram stories fall within this trend towards spontaneity. Does this mean Live-tweeting has reached its expiry date? In case you’ve…

5 Ways To Use Live Video

Live videos are everywhere. This live trend started with Twitch, went to YouTube, jumped onto Facebook, then Instagram, and now Twitter is coming out with it’s native live streaming too (well done Twitter, you got there eventually). So the tools are there. But how to use them? We…

5 Easy Ways to Improve Organic Reach on Facebook

Are you finding that your organic reach on Facebook isn’t quite what it used to be? You’d be right. Did you know that only 2% of your page’s fans actually see your content? Facebook’s algorithms and preferential treatments have long been something that social media marketers have…

How to choose the best social media channel for your business

Social media is at its peak, it couldn’t be a better time to grow your business online and reach new audiences. It’s no longer an option, but rather a must for every business looking to expand. In a world where social media channels are rapidly being launched and developed, we…

Teens: The Multi-Networking Generation

Reaching the elusive teen demographic (defined here as those aged 16-19) can be a pretty challenging task – just ask Facebook. After having it’s $3bn bid for Snapchat declined in 2013, Zuckerberg & Co. have had to find new and innovative ways of maintaining the attention of these young networkers.

Is this the influencer you are looking for? Maybe.

Influencers are all the rage these days – whether it’s a YouTube star, an Instagram model, or a renowned blogger, majority of brands are or would like to work with one. We have worked with a few of them and while the number on their subscription bar might be impressive,…

How is your social media strategy working for you?

Today many companies are using social media tactically by posting updates to Facebook, LinkedIn, Google+ or Twitter, but few have a social media strategy which helps them use social media to support their business goals. Social media works best when it’s part of an integrated E-communications strategy…

Marketing Stat Nirvana

As marketers, there is nothing we like more than to sink our teeth into some meaty stats in an effort to satiate our appetite for evaluation, understanding and improvement. Also, they make us sound smart. And like we know what we are talking about which, in an industry that is…

4 lessons to learn from the rise and fall of Vine

Vine; the social media app where users can upload and share no more than 6 second clips, is officially dead in the water. Twitter acquired the app in 2012, and 4 years later has decided to shut it down. Poor Twitter – can’t catch a break!…

Social platform video comparison

It’s been said that a picture is worth a thousand words, and a video is basically lots of pictures, right? Every social platform has it’s own video content processes and rules, many of which are prone to change at the drop of a hat, effecting metrics and stats across the…

Say goodbye to traditional TV with Facebook’s new streaming functionality

Streaming video content from mobile devices to TVs has been around for many years and the big players such as YouTube have taken the lead. Facebook now wants a piece of the action with the inclusion of video streaming on your TV through popular devices such as Apple TV and…

Facebook Gets Eventful

Planning events? Opening a pub? Going for a charity run? Then Facebook might have made your life easier with its new release: a standalone app for Facebook Events! And you are not alone. Facebook claims that over 100 million people use Facebook events every day, which is a number that…

Who scores highest on the Twitter buy-o-meter?

A goldrush of sorts is happening in the tech world amidst rumours that Twitter could be up for sale and the list of potential suitors for the channel is growing by the day. It’s hard to tell at this point who the serious contenders are. However, this hasn’t stopped the…

3 Key lessons from my dissertation on social media influencer marketing

My post-graduate degree comes to a close with a 15,000 word dissertation on influencer marketing. With the pressure of getting that word count in, I was at risk of losing sight of what I was actually trying to find out. But upon reflecting on all of the things I’ve learned…

Why Social Media Feature Plagiarism is Good for Business

If you have been following the recent movements in social media, then you will know that no idea or concept is off limits when it comes to the social media world. Facebook has long been the most popular social media platform among the recent generations. Although some would say Facebook…

Facebook hands the power back to consumers

Advertising can be a pain. You’re scrolling down the news feed and BLAM – an advert for dog food. When you don’t own a dog. Frustrating isn’t it? But for brands, Facebook’s ad platform is a brilliant way to serve copy and content to a specific target audiences. The problem…

Organic vs paid social audience you have vs the audience you want

Organic vs paid social: the audience you have vs the audience you want For those who live and breathe community management, or even for those who don’t, it will have not escaped your notice that your organic engagement is only going one way… downhill. Whilst the impact will vary per…

Top 3 Instagram Tools

Despite its popularity, Instagram is a bit behind other platforms when it comes to management tools. It’s like Facebook’s little sibling that has its friends and a little community but is still trying to catch up with Facebook, not fully realising its full potential just yet. Being a younger sibling…

Top 3 tools for achieving GIFing greatness

From the adorable To the daring From the weird To the wonderful There can be no doubt that the internet loves a good GIF. And that love affair is growing stronger by the day. From 2012…

The 6 rules to not screw-up your influencer marketing

Influencer marketing is this year’s craze. Not just because marketers are increasingly wanting to use it, but because there is much debate on whether there is any value in doing it at all. Blogs and networks are lit up with the discussion. At immediate future we started out in activating…

Search results for "youtube"

Hey TikTok… Byte me.

Twitter will continue to go live with your mistakes

Social Snapshot – 08.01.20

Why changing a few questions within your marketing planning could have transformative impact

Social within sport, its now worth a shot!

Social Snapshot – 25.09.19

Adobe Auto Reframe – a designers dream

Social Snapshot – 28.08.19

Are you up to date with LinkedIn?

Understanding the Social Tech C-suite

Social Snapshot – 05.06.19

Vertical VS Landscape – IGTV ends the video battle

Social Snapshot – 15.05.19

Ready players? Snapchat just launched its own gaming service Snap Games

OUR 7 TOP TIPS TO WORK WITH INFLUENCERS

UGC always wins. There is no Morse code for creating content.

Is Snap bringing it back?

TikTok shows no signs of slowing down

The generation that is influenced by beauty and social media now have been christened with a name!

Find out more about the music app that’s currently getting more downloads than Snapchat! #Snapchat #TikTok #Video

Our shop window

Biggest Do’s and Don’ts in the new era of Social Video

Adobe MAX just blew everyone’s minds

Facebook Portal shows a commitment to the household of the future

The bright side of social

This is what happens in the final month before a LIVE International broadcast

What’s new for the social giant?

Embarrassing Dads are killing Centennials’ (and younger Millennials’) Facebook usage

Are you reaping the rewards of remarketing on social?

Could IG Shopping be the app that marries e-commerce and social at scale?

Facebook Watch takes on the world

Influencer marketing with ethical, strategic relationships at the core

5 tips for a cost-savvy tech setup for filming video

Is influencer marketing for B2C brands only?

How’s the long-form video newbie doing?

How Social is Scoring at this World Cup

Get your popcorn at the ready as Instagram goes for long!

Instagram may launch long-form, professional videos

The lowdown on Snapchat’s new six-second unskippable ads

Is UGC missing from your content strategy?

A Brief History of Social Media

Facebook reveals an increased use of pre-roll ads and more…

Is VR the next step for social?

Snapchat losses are NOT Kylie Jenner’s fault

Why the drop in Facebook referral traffic isn’t a bad thing & what you should be posting to minimise the loss

Social Commerce Needs More Social Video

Facebook’s latest feature: Lists

I guess this is how the wider world views social influencers?

Snapchat says you won’t find its audience anywhere else

Snap Chat’s Revitalisation

News Spreads like Wildfire on Social

60 Second Social 09/10/17

Twitter tests Twitter lite – but is it too late?

An I.F interview with Nick Entwistle of One Minute Briefs

School of life is never out for summer. How do you keep on learning?

Introducing FrontRow…

Will Watch wear the crown?

Facebook launches in-stream-only video ad buys

Big Changes To Facebook Marketplace

Facebook Continues to Dominate. But Why?

60 Second Social 06/07/17

What Facebook has done in just 7 days

Facebook has revealed secrets about its TV ambitions

60 Second Social 30/05/17

Live Event Social Media Checklist

60 Second Social 22/05/2017

Tasty takeaways from The Drum Future of Marketing Conference

Tumblr’s Cabana App introduces a new way to share video

Get ready to start shopping on videos!

The Brands Who Won April Fools 2017

60 Second Social 27/03/2017

Meet Uptime!

#60SecondSocial – Your essential guide to last week in Social, in just 60 Seconds

The Future of Facebook TV

The Future of In-Video Advertising on Social

Easy ways to win big with micro-influencers

Can Instagram make social commerce work?

Does the new LinkedIn look get the thumbs up?

How well has live-tweeting aged?