social media agency

Discover all the social media updates you need to know in our weekly social snapshot!
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From creating content that captures attention and builds trust, to showcasing your brand's personality and driving conversions, video has it all. In this blog post, we're breaking down why video is the ultimate game-changer for businesses looking to connect with their audience in a fun and engaging way.
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Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below: WhatsApp adds new group chat controls The app announced new control options for group chats which will enable users to manage who joins…
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With the demand for trusted local services on the rise and more businesses looking for ways to reach new customers. Google originally launched Local Services Ads with home service businesses, but now they’re expanding the offerings by introducing five new categories. Businesses that fall into Education, People Care, Pet Care,…
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Looking back at some of the iconic women in design history
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Are you looking to elevate your TikTok ads game? Look no further than TikTok‘s latest tool in the Creative Center – Keyword Insights! This cutting-edge feature allows you to discover the top-performing keywords and phrases in TikTok ads. By browsing…
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Have you ever set yourself SMART marketing goals? In today's blog, we help you get closer to not only achieving your goals but also measuring your progress.
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Find out some dos and don'ts to help you avoid the biggest social media fails
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The Importance of Consumer Insights
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It’s that time of the week again! Here is a snapshot of the latest happened in the world of social media: Twitter adds alerts for Community Notes The network announced earlier this week that they’re rolling out a new update for its Community Notes on tweets users have previously engaged…
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Consumers today want seamless experiences, that are easy and quick, allowing people to carry out the entire shopping journey without ever having to leave the app. That’s what makes channels like Instagram ideal for online shopping. However, Meta announced earlier this month that the livestream shopping on…
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What is retro rebranding and why does it work? In today's blog we take a look at brands who have done just that.
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Artifact, the new text based media app that it's like TikTok for text.
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Gosh January was a long month wasn’t it? between the freezing weather, dark evenings and various strikes it felt like we were rushing to keep up in the first month of 2023. As the evenings start to brighten up, and those calendars start to fill up, it can be a…
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Newsletters went through a boom phase in the last couple of years and the social media platforms are working to incorporate newsletter elements to grow personal brands and thought leadership. LinkedIn announced last week that they’re looking to add a new option which will enable members to view what newsletters…
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Social media is no longer just a place to post pictures of your lunch. It’s a powerful tool for businesses to connect with their target audience and drive sales. As users climb to near 5 billion worldwide on platforms from LinkedIn to…
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With only 3 weeks to go for the most romantic day of 2023, we can feel the love in the air! So we've done some digging through Brandwatch and GWI to unearth key insights around purchase behaviours, most discussed topics, and trends. Curious to know what we discovered? Keep reading! 👇
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Keeping up with the regular stream of new social media insights is challenging. Relax, we’ve got you covered. Check out the latest social media headlines. 👇
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Has your reel failed to reel ‘em in? With social media platforms incentivizing the posting of video content over stills more and more, it can be essential to get to know the ropes when it comes to producing video content. But where to start? It can…
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The sober movement is growing… it’s more than just Dry January or Sober October! The growth of non-alcoholic drinks is about consumers having more choices. Driven largely by Gen Z, it’s interesting to see that males aged 18-34 are the most likely to trial no/low-alcohol drinks, and in fact, stats…
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Consumers are becoming more and more conscious of the impact of the food industry on the environment, animal welfare, and their health. According to a 2022 survey by YouGov, 60% of UK consumers are concerned about the environmental impact of the food they eat. As the demand…
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What are the best times to post on each social media channel in 2023?
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Take a look at the latest happening in the world of social media on our weekly social snapshot!
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Why delivering incremental MQLs for your brand, starts with heads-up marketing.
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Employee advocacy has become a hot topic lately for a good reason – this trend has evolved in the digital world, accelerating as a program, pushing out business messages in new ways and putting employees at the forefront of marketing campaigns. What is often missed is that they have the…
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Does your marketing plan include the holidays? Well it should. Tiktok has launched a whole mini-site to help you out. It is full of holiday insights, tips and tricks. They also released a handy infographic which we’ve featured below. It’s packed full of juicy insights that should…
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Continued chaos at Twitter? Conjecture or cause for brand concern – and should we be pausing content? FInd out more in this blog.
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Discover our best tips for protecting your mental health when you work on digital marketing:
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Take a look at the latest happening in the world of social media on our weekly social snapshot!
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Let’s talk about stress and anxiety in the workplace and how to deal with this.
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We’ve all had the creeping feeling that our lovingly hand crafted content just isn’t getting out there on the various Social media platforms. It can seem like Instagram, which has been famously mercurial in terms of the types of content they prioritise, is the toughest nut to crack. What puts…
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Will AI take over the creative world? Or is it something we can use to help the creative process?
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The constant stream of fresh social media insights that appear daily can be challenging to follow. We got you covered! The newest social media news are here.
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What can you post on your organisation’s LinkedIn account? We’ve already talked about what kind of content you can share on LinkedIn as a brand (if you’ve missed that blog, don’t you worry! Here it is for you 😉). So, there are a few kinds of posts you can…
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In line with this year’s World Mental Health Day theme 'Make mental health and well-being for all a global priority' we're sharing our tips and tricks on what works best in our agency to manage mental health and stress.
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Check these TikTok Community Guidelines Enforcement Report insights
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A Quick Guide to Help you Identify Target Personas
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In today’s blog piece, we’ve laid out our top four reasons why diversity and inclusion are essential in the workplace.
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Have you ever wondered what it takes to make your brand a world-beater? In today’s blog I’ll take you through the impressively deep thought given to colour choices used by the biggest brands.
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What content formats can help you increase your social media performance?
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It’s that time of the week again! Take a look at the latest happening in the world of social media: Meta introduces a new initiative for digital artists Meta is launching the Creators of Tomorrow showcase, which highlights diverse individual talents across Europe, The Middle East and Africa. Find…
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The accounts you follow are a huge reflection of your business’s social media strategy. Associating with accounts that have nothing to do with your industry, target audience, or the products/services you offer, will make your strategy look random, disorganised, and possibly even spam-like. Today we’re looking at how you can…
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Discover our 7 ideas, tips, and steps to humanise your brand!
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Have you ever wondered what it takes to consistently deliver content year-round? Today I take a look at the marketer’s secret weapon: The content Calendar
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Learn how brands need to adapt to BeReal.
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When it comes to promoting your brand on social, hashtags can be a key way to drive views, likes, and shares. 
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Do you find your engagement dropping month-on-month? Are you writing snappy copy only to have your posts sink like a lead balloon?  It might be time to re-think your design strategy. Our friends over at Brafton have come up with this handy infographic, (see…
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It’s that time of the week again! Take a look at the latest happening in the world of social media.
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Take a look at the differences between an influencer and a Content Creator.
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Take a look at the latest happening in the world of social media in our weekly social snapshot.
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The B2B buyer journey is becoming more complex than ever before. Multiple stakeholders and buyer influencers are at the heart of any purchasing process for businesses – and for B2B social, the breadth of audience that can be influenced is growing. The challenge for those looking to sell over social…
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Social media has already become an influential virtual space, that is incorporated into the purchase funnel and plays a vital role in advertising your brand. We look at what role Social Media plays in this Purchasing Journey for B2C customers.
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Take a look at the latest happening in the world of social media in our weekly Social Snapshot!
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Are you looking for a way to improve your copywriting?  In this blog, we help you with everything you need to know about copywriting and how to create awesome copy to boost your rankings and satisfy your audience at the same time.
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Finding your target audience can be the easy part, but getting them to engage, click and follow is a whole other process.
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Discover how to make visuals for social media go the extra mile and stand out from the crowd!
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Instagram has launched a new feature that allows you to pin posts to the top of your Instagram profile!
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Take a look at the latest happening in the world of social media.
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Discover these 8 easy steps that will allow you to create an effective Social Media Strategy.
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We have a look at some shows all marketers should watch to be better at our work.
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With so many social media news popping up every day, it can be hard to stay up-to date. We’ve got you covered – take a look at the latest happening in the world of social media: Twitter adds audio translations for visually impaired users Twitter announces a new Accessibility section…
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Take a look at the latest happenings in the world of social media with this week’s social snapshot
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Learn how to create the best hashtag strategy for your Instagram account.
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It’s happening again. Instagram is testing a new algorithm and it will completely change the way followers will consume the content on this app bringing videos more to the front and centre of the platform screen, changing the feed layout. Let’s go through the new Instagram layout update. With reels…
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A strong social media strategy allows businesses to reach, nurture, and engage with their target audience. There are many important factors that marketers should consider when building a successful social media strategy, but one of the main focuses should always be driving engagement. In today’s blog we discuss 5 quick…
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With social media platforms always on the move, marketers are constantly looking to find smarter ways to tap into the potential of utilising influencers. A recent survey has explored the latest trends within the influencer marketing space and how this will change the digital world: Social commerce…
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There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot 👇 Instagram tests NFT (Non-Fungible…
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UGC is content generated and shared online by brand’s clients or fans. It can be an image, video, comment, review, blog etc. And it works wonders for brands! UGC is one of the best ways for a brand to gain visibility, reach its potential market, communicate its values and advertise…
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TikTok is an entertainment platform powered by communities that drive culture and commerce.  This platform’s mission is to inspire creativity and bring joy. It’s a once-in-a-lifetime entertainment force that is changing the way content and media are created and discovered from a creative perspective.  It’s no wonder that 66% of…
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Ever posted a video to TikTok to see it sink like a stone? Well, worry no more!  TikTok just shared an article with helpful tips and tricks on how to get the most out of your posts, which I thought was worth taking a closer look at.
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Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻 Instagram is testing ‘templates’ for Reels Instagram is trying out a new way to help users create more engaging Reels, with templates, which creators can follow and replace clips with their own.
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With so much variety by way of content, designs, products, and services in today’s marketing world, it takes a lot of work for brands to create a seamless experience for customers. Maintaining brand consistency – from visuals to tone and voice – is essential for the authenticity of your company.
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Our mantra is “Breaking the Social Boring”, so when we heard Onalytica was hosting a webinar on just that, we had to take part. As part of an Onalytica expert community series, we joined a group of social media experts to explore how to create less boring content. Our own…
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Choosing a marketing agency to help with your business can be a big decision. In all industries, some businesses are genuinely good at what they do and offer a great service. Others think they are good but simply… aren’t It can be difficult choosing an agency that will…
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For those who work in marketing, or more specifically, social media, this won’t be the first time you’ve heard this. Or the last, for that matter.  The roles of organic and paid social are very different but thrive on each other’s successes. Organic content helps shape the brand, building relationships…
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Internet and social media have transformed consumer habits and allowed us to easily shop and gather information from a global marketplace. 50% of customers share their reviews and service experiences online and it is now expected for brands to use social media as a customer service channel.
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There’s no doubt that engaging an agency to support on your social media efforts can have countless positive effects on your business – you can tap into subject matter experts, leverage a team of experienced creatives, and deliver thumb stopping campaigns (to name a few). But finding a…
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With so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media: Twitter adds a new option for creating GIFs Twitter…
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It is now just over 11 years since I started my career. Whilst, the vast majority has been spent working inter-agency alongside other agencies from a plethora of various marketing disciplines such as PPC, POS, ATL on integrated campaigns, my entire career to date has been spent working exclusively within…
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There’s been a lot of chatter lately around employee branding on social and rightly so! As we moved out of the crazy times caused by the pandemic, companies within the marketing space are booming, looking for new hires, whilst individuals are looking for their new ventures. And where do they…
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Imagine a world free of stereotypes, discrimination, and gender bias. An inclusive world where diversity is valued and celebrated! March 8th is International Women’s Day – one of the most important days of the year for individuals, organisations, and communities to celebrate women’s achievements, raise awareness about gender’s equality and…
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Last year we saw the launch of our Technology CMO Outlook Report and it’s time to revisit how tech CMOs from prominent brands like Adobe, Worldpay, Siemens, and SAP shape the future of marketing. We joined forces with Copy House to put the flesh on the bones of the normal…
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With so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media: Pinterest celebrates Women’s History Month by launching a new…
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Are you getting questions from the boardroom around the impact and value of social media? Are you being challenged on your reporting? In today’s blog, we’re discussing again how to prove the value of social media to your organisation, taking you deeper into the subject and exploring the measurements your…
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In recent years the spotlight has very much turned to Mental Wellness in the workplace. In short, we need to be mindful of the importance of our mental well-being as it can have such a profound impact on both performances in the office as well your personal life. In short,…
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It’s that time, once again, I chat to you about design and give you some (hopefully) useful tips to help your work stand out in a sea of creatives. Are you ready? Let’s go!! BE BOLD Kind of an easy one to start with, however, being bold with your choices,…
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Not long ago, marketers wondered if their brand had to be on social media. Today, we know the answer is a big YES. So now the question is… which social media channel should your brand be on? How can you choose the most suitable social media channel for you? Very…
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Crafting thumb-stopping social creatives is hard, but it’s even harder if your briefs are too vague, or even worse, too prescriptive. Today, we’re taking you through the do’s and don’ts of briefing for social media, with an example of how we approach briefing as well. But first! What is briefing?…
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There is so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: Twitter adds a ‘Super Followers’…
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Most marketers would agree that social media can have a big impact on brands and businesses. But the first step you need to take is setting up the right goals for your campaign. A social media goal is what you want to achieve within your activity as a marketer. It…
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Is your social media strategy ready for the new normal? How will societal change impact your brand approach to social media now that restrictions are ending? Due to the pandemic, the last two years meant a drastic change in our social behaviour and, inevitably, we adopted new habits,…
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In today’s blog we’re looking back at the iOS 14 update and its effects on Facebook ads. Stick with us as we take you deeper into the subject, exploring the impacts, changes and how you can handle it. Apple released an iOS 14 update for advertisers (IDFA), which…
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With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot 👇🏼 Twitter is launching its NFT…
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Do we all know that video is one of the formats that work best when connecting with your audience on social media? Yes. Are all brands making the most of this content format? Probably no. Now, we have already explained what Reels can do for your brand,…
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The importance of social media is difficult to overestimate- In the UK alone, social media ad spending is projected to reach £5.2 billion in 2021 and increase to £6.5b by 2025. Effective use of social media can not only increase brand awareness but can also boost conversions and…
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We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social and get yourself up to speed with our social snapshot:…
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Does your brand need to change perception through design or communicate sustainability values on social? Then keep reading this blog or watch this episode of Serious Social to discover best practices when it comes to design on social. Changing how your brand is perceived…
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It’s 2022 and people around the world are setting their resolutions for the new year. If you’re aiming to make this year more productive on social, here are a few simple New Year’s resolutions that can help you improve your brand’s presence.   Creative visuals With visual platforms…
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